FOR NO GOOD REASON Online Marketing, Social Media, Retail and Print Advertising Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: •
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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter. Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. Retail Partnership– Campus Circle set up a retail promotion for the film with Artist and Craftsman.
Retail Partnership Artist and Craftsman – Los Angeles Poster displays and gift certificate giveaways.
Print ad in Campus Circle 4/11 and 4/25 issues
Online Content Page Views to date – 617 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 477K. Clicks – 439. Bitly Clicks - 247
Dedicated Email Delivered – 23,265 Opened – 2,099 Clicks – 308 Bitly Clicks - 419
Campus Circle Newsletter Emails – 23,260 Opens – 2,250 Week Newsletter Campaign Total FNGR Clicks– 60
Calendar Listing Page Views – 57 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 89Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweepstakes for Artist and Craftsman gift certificate
Page Views– 1003 to date Entries – 425 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status