Halloween Horror Nights 2016 Online Marketing/Mobile/Social Media/Email DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 4.
This report recaps our marketing outreach for the HALLOWEEN HORROR NIGHTS 2016. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA. SM Outreach – Content posts on FB (10.6K+ likes), Twitter (13.6K followers) Content – Hosted on campuscircle.com Sweepstakes hosting
The campaign had 5,193 page views on event related content with 2,608 clicks (1,005 are bitly related clicks). Social Media People Reached – 13,155. Engagements – 399. Total impression for banner campaign – 2.75 million.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 2.75 million impressions, 1,303 clicks.
Mobile Advertising
Banner Advertising Stats
Banner Advertising
Dedicated Email #1 Delivered (LA) – 20K+ Page Views – 1,898 Clicks – 300
CONTENT Page Views– 2,121
Social Media #1
Social Media #2
Social Media #3
Social Media #4
Social Media #5
Social Media #6
Photo Gallery Page Views – 161, SM Shares - 13
Sweepstakes Page Views – 1,013
Sweepstakes Stats - Age
Sweepstakes Stats - Gender
Sweepstakes Stats - Ethnicity
Sweepstakes Stats - Status