Herb Ritts: L.A. Style at The Getty Street, Online, Social Media and Print Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
Overview of Campaign • Campus Circle worked on the marketing for the Herb Ritts Exhibition at The Getty. This report recaps our efforts on multiple levels including: •
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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings, Dedicated Emailing Social Media Campus Circle utilized its own Social Media channels to promote the exhibition. We disseminated original content we produced for the movie through our Facebook and Twitter pages along with various other efforts of outreach. Campus Circle Utilizing our weekly newspaper in L.A. as a marketing tool to promote the exhibit through print advertising, editorial and a strip ad on the cover of the publication.
Herb Ritts Campaign Recap Banner Advertising - 400K impressions, 272 clicks Dedicated Email – 27K+ sent, Total Opens – 2,950 to date, Total clicks – 350 Newsletter Banner Ad – 1 wk, 27K+ emails, 53 clicks Social Media - Campus Circle channels: Facebook - 6,131; Twitter- 2,665 Calendar Listing - 419 Page Views Online Editorial – 1,070 page views Print Ad - 30k circ., 90k readership, 500 retail/40 schools
Total Page Views – 1,489 Total Clicks – 675 Campaign Duration – 14 Days
Street Marketing Los Angeles1 Issues of Campus Circle featuring a Herb Ritts strip ad on the cover. Distribution – 500 Retail outlets and schools.
Street Marketing Los Angeles 2 Issues of Campus Circle featuring a Herb Ritts strip ad on the cover. Distribution – 500 Retail outlets and schools.
Print ad in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in Los Angeles
Editorial in Campus Circle Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in Los Angeles
Banner Advertising Banner advertising for the exhibit appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 400K. Clicks – 272.
Dedicated Email Delivered – 27,612 Opened – 2,950 Clicks – 350
Campus Circle Newsletter Emails – 27.7K Opens – 3,170 Clicks – 53 Newsletters – 2X
Calendar Listing Page Views – 419 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Editorial on our Website Page Views – 1,070 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Outreach 1 Campus Circle utilized its own Social Media channels to promote the exhibition. We disseminated original content we produced for the exhibit through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Facebook Likes: 6,131 Twitter followers: 2,665
Social Media Outreach 2