How To Survive A Plague Street, Online, Retail, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter channels • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Street Marketing Campus Circle distributed postcards in retail stores in the West Hollywood community and set up a retail promotion with Hamburger Mary’s locations in West Hollywood and Long Beach.
How To Survive A Plague Campaign Recap Banner Advertising - 406K impressions, 110 clicks Sweepstakes – Page Views – 1,120; Entries – 590 Screening Pages (4) – Page Views – 720 Dedicated Email – 26.7K sent, Total Opens – 2,732 to date, Clicks – 538 Newsletter Banner Ad – 27.4+ emails, Page Views – 3,000 – 48 clicks Social Media - CC related channels: Facebook – 6,208; Twitter - 2,775 Film Trailer - 111 page views • Online Calendar - 91 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Film Related Page Views – 4,774 Total Clicks – 696
Street Marketing Select pictures from our street campaign
Street Marketing Select pictures from our street campaign
Street Marketing Select pictures from our street campaign
Hamburger Mary’s Retail Promotion Locations West Hollywood Long Beach
Hamburger Marys Select pictures from our retail campaign
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 406K. Clicks – 110.
Dedicated Email Delivered – 26,701 Opened – 2,732 Clicks – 538
Campus Circle Newsletter Emails – 26,445 Opens – 3000 Total Film Clicks – 56
Online Calendar Page Views – 91 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Movie Trailer Page Page Views – 111 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Screening Page 1 San Francisco Page Views – 331 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Screening Page 2 San Francisco Page Views – 124 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Screening Page 3 San Francisco Page Views – 110 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Screening Page 4 San Francisco Page Views – 155 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Entries – 590 Page Views – 1,120 Demographics of Entrants Age – 37% 18 to 34, 23% 35 to 49 Gender – 53% Female Ethnicity – 46% - Caucasian; 17% - Hispanic Status – 32% Working, 34% in College
Sweepstakes Demo. – Age
Sweepstakes Demo. – Ethnicity
Sweepstakes Demo. – Gender
Sweepstakes Demo. – Status
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,208 Twitter followers: 2,775
Social Media 2
Social Media 3
Film Ad in Campus Circle. Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools