THE INNER DEMONS PROMO SCREENING Online Marketing/Street/Print/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6. 7.
This report recaps our efforts promoting an hosting an advance screening of INNER DEMONS in Los Angeles. Our efforts included the following: Screening Page – Utilizing the CC e-ticket marketing solution. Banner Advertising – Hosted on campuscircle.com Dedicated Emailing – To CC members in L.A. promoting the screening Social Media Outreach – Screening posts on Facebook and Twitter Print Advertising – Promo ads for the screening ran in CC newspaper Street marketing – Flyer distribution in LA promoting film release Newsletter Advertising/Calendar Listing – Promoting film release
The screening was a great success. We had 100 people attend the event. We also had over 2,300+ bitly related clicks and over 9,000 content related page views to promote the film.
Screening Page Page Views– 3,402 Entries – 650 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Print Advertising #1
Print Advertising #2
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 630K+. Clicks – 400.
Campus Circle Newsletter #1 Emails – 22,698 Opens – 2,150 Weekly Newsletter Campaign Clicks– 22
Campus Circle Newsletter #2 Emails – 22,720 Opens – 2,300 Weekly Newsletter Campaign Clicks– 30
Campus Circle Newsletter Calendar Spotlight
Calendar Listing Page Views – 119 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 510 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Dedicated Email #1
Dedicated Email #2
E-Ticket for Screening
Attendee Demos - Age
Attendee Demos - Gender
Attendee Demos - Ethnicity
Attendee Demos - Status
Screening Pictures – L.A. #1
Screening Pictures – L.A. #2
Screening Pictures – L.A. #3
Screening Pictures – L.A. #4