INTO THE WOODS at The Wallis Online Marketing/Print/Social Media DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6. 7.
This report recaps our marketing efforts for INTO THE WOODS at THE WALLIS. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com Dedicated Emailing – To CC members in LA Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) Print Advertising – In Campus Circle Newsletter Advertising/Calendar Listing – Promoting show date Sweepstakes – Hosted on campuscircle.com Print Advertising – Full page 4C ad in Campus Circle
The campaign has 1,425 clicks (includes 514 bitly clicks) and 5,184 content related page views.
Print Advertising
Original Content Page Views– 316 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 2.1 Mill+. Clicks – 517
Dedicated Email Delivered– 22K+ L.A. Opened – 2,175 Clicks – 364
Campus Circle Newsletter Emails – 22,025 Opens – 1,782 Weekly Newsletter Campaign Total Clicks– 30
Calendar Listing Page Views – 101 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media
Trailer Page Page Views– 99 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweepstakes Page Page Views– 711 Entries – 121 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status