Magic In The Moonlight Online Marketing/Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: •
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Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter accounts. Campaign Statistics include –
Total Page Views of all film related content – 14,839 Total Bitly Campaign Clicks – 2,013
Online Content Page Views to date – 613 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 1.4Mill. Clicks – 780.
Dedicated Email Delivered – 110,000 Opened – 9,955 Bitly Clicks – 2,013
Campus Circle Newsletter Emails – 22,803 Opens – 1,998 Weekly Newsletter Campaign Clicks– 57
Calendar Listing Page Views – 115 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 138 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweepstakes Page Views– 2,020 to date Entries – 666 to date Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Sweepstakes - Age
Sweepstakes - Gender
Sweepstakes - Ethnicity
Sweepstakes - Status