MARKETING RECAP REPORT
PROMISING YOUNG WOMAN
PRESS
PROJECT MANAGER: SEAN BELLO, (323) 823-8548, SEAN.BELLO@CAMPUSCIRCLE.NET
CAMPAIGN SUMMARY ▸ Campus Circle partnered with Focus Features and RAINN to promote a national virtual college screening program for the 5 time Academy Award nominated film, Promising Young Woman. Campus Circle’s marketing efforts included: ▸ (1) Dedicated Email - To 100,000 college students at the major enrollment universities in the New York, Chicago and Los Angeles DMAs. We targeted students between 18-24 years of age who enjoy going to movie screenings. ▸ (2) Banner Advertising - Banners for the film were hosted on CampusCircle.com. The banners had over 700,000 Impressions and 322 clicks. In addition, we featured a film landing page and screening pages that redirected our visitors to ticktBox. ▸ (3) Social Media Outreach - Posts to Campus Circle social media pages & related outlets were done during the campaign.. ▸ (4) College Outreach - Campus Circle emailed screening information to university Student Activity Boards, the Chairs/Faculty at Cinema & Television departments and Deans/Faculty in the Cinema Studies programs. Over 50 schools were contacted and we ended up partnering with 12 of them including NYU/Tisch Kanbar Institute of Film & TV and the Columbia University School of the Arts. ▸ The following pages include examples of our efforts.
CAMPUS CIRCLE, INC.
RESULTS ▸ Attendance for the three time zone virtual screenings were as follows: ▸ EASTERN - 1,298 RSVPS (722 viewed the film) ▸ PACIFIC - 979 RSVPS (562 viewed the film) ▸ CENTRAL - 711 RSVPS (376 viewed the film)
CAMPUS CIRCLE, INC.
DEDICATED EMAIL ▸ We sent out two emails to promote the screenings. The first email went to the list of 100,000 students on Friday, April 9th. The second email went to the PTOs, that is the people who opened the first email on Tuesday, April 13. Our email have an average open rate of 12 to 18% with a 1 to 2.5% click thru rate. The Promising Young Woman emails exceeded the open rate and were within range for click throughs. The following page in this report has the stats for the emails.
EMAIL STATS
EMAIL #1(TO 100K STUDENTS)
EMAIL #2 (PUSH TO THE OPENS)
EMAIL CAMPAIGN (IMAGE LANDING PAGE)
▸ The ticktBox landing page was pivotal in the success of our efforts as it was linked to the main image in our email and garnered over 55% of all email clicks. ▸ Further, the landing page link was shared via social media and through some of our efforts to the students, faculty and staff at the various universities we contacted.
BANNER ADVERTISING - IMPRESSIONS (705,204) CLICKS (322)
MASTER SCREENING PAGE
SCREENING PAGES - FOR EASTERN, CENTRAL & PACIFIC STANDARD TIMES)
SOCIAL MEDIA EXAMPLES
COLLEGE OUTREACH EX. (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)
COLLEGE OUTREACH (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)
COLLEGE OUTREACH (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)
COLLEGE OUTREACH (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)
COLLEGE OUTREACH (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)
COLLEGE OUTREACH (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)
COLLEGE OUTREACH (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)
COLLEGE OUTREACH (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)
COLLEGE OUTREACH (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)
COLLEGE OUTREACH (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)
COLLEGE OUTREACH (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)
COLLEGE OUTREACH (STUDENT ACTIVITY BOARDS, FILM DEPARTMENTS, CINEMA STUDIES)