Rust and Bone Street, Online, Retail, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter channels • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Retail Partnership Campus Circle distributed postcards at Los Angeles farmer’s markets through a partnership with Laurent Bonjour’s Cheese on Wheels Truck. Rust and Bone postcards were given to customers with purchases.
Rust and Bone Campaign Recap Banner Advertising - 300K impressions, 270 clicks Sweepstakes – Page Views – 763; Entries – 409 in one day Online Editorial – Page Views – 309 Dedicated Email – 26.2K sent, Total Opens – 2,600 to date, Clicks – 511 Newsletter Banner Ad – 26K emails, Page Views – 3,100 est – 80 est clicks Social Media - CC related channels: Facebook – 6,220; Twitter - 2,800 Film Trailer - 108 page views • Online Calendar - 136 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools These are preliminary numbers – Campaign is ongoing
Total Film Related Page Views – 6,416 Total Clicks – 861
Laurent Bonjour Cheese on Wheel Truck Promotion Locations Larchmont Village • Hollywood Culver City • La Canada Rust and Bone postcards were distributed at Los Angeles farmer’s markets through a partnership with Laurent Bonjour’s Cheese on Wheels Truck. Postcards were given to customers with purchase. About Laurent from the LA Times http://articles.latimes.com/2006/may/24/ food/fo-cheeseguy24
Laurent Bonjour Cheese Promo Select pictures from our farmer’s market promotion
Film Ad #1 in Campus Circle. Circulation – 30,000 Readership – 90,000 Distribution – 500 Retail Outlets and Schools
Film Ad #2 in Campus Circle.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 300K+. Clicks – 270.
Dedicated Email Delivered – 26,200 Opened – 2,660 Clicks – 511 to date
Campus Circle Newsletter Emails – 26,200 Opens – 3,100 (projected) Total Film Clicks – 80 (projected)
Online Calendar Page Views – 136 to date Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Online Editorial Page Views – 309 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Movie Trailer Page Page Views – 108 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Entries – 409 in one day Page Views – 763 Demographics of Entrants Age – 32% 18 to 34, 35% 35 to 49 Gender – 51% Female Ethnicity – 47% - Caucasian; 17% - Hispanic Status – 44% Working, 30% in College
Sweepstakes Demo. – Age
Sweepstakes Demo. – Ethnicity
Sweepstakes Demo. – Gender
Sweepstakes Demo. – Status
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,220 Twitter followers: 2,800