Stanford Prison Experiment (IFC Films) Online Marketing/Social Media/Retail Partnership/Print Advertising DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign 1. 2. 3. 4. 5. 6.
This report recaps our marketing efforts for STANFORD PRISON EXPERIMENT. Our outreach included the following: Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop Dedicated Emailing – To CC members in LA and NYC database Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (19K+) Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release Sweepstakes – Pages hosted on campuscircle.com Digital Print Ad Campaign – In Campus Circle
The campaign has 1,551 clicks (includes 443 bitly clicks), 4,500 content related page views and 117 social media interactions to date. The total reach for the Facebook campaign was 16,184.
Film Print Ad Example
Original Content Page Views – 633 Social Media Interactions - 107 Website Traffic 733,000/month Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 269K+ to date. Clicks – 99
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Original Content Page Views – 1,573 Clicks - 44 Website Traffic 733,000/month Unique Visitors – 466,000/month
Campus Circle Newsletter Emails – 21,400 Opens – 1,865 Weekly Newsletter Campaign Clicks– 32
Calendar Listing Page Views – 82 Website Traffic 733,000/month Unique Visitors – 466,000/month
Film Trailer Page Views – 347 Website Traffic Page Views – 733,000/month Unique Visitors – 466,000/month
Social Media – Facebook Boost
Social Media #1
Social Media #2
Social Media #3