Searching for Sugar Man Retail, Online and Social Media Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Trailer Postings and Dedicated Emailing were all utilized for the film. • Retail Partnership We set up a retail partnership with Amoeba Music in L.A. that included poster displays in the store, gift certificate giveaways and banner advertising in the Amoeba Music weekly email newsletter. We also set up a limited online promotion with the San Francisco Amoeba Music location. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated sweepstakes and the Amoeba Music partnership through our Facebook and Twitter pages along with various other efforts of outreach.
Searching for Sugar Man Campaign Recap Banner Advertising - 368K impressions, 869 clicks Amoeba Music Newsletter – 100,000+ subscribers Editorial Page – 325 Page Views Movie Trailer Page – 108 Page Views Amoeba Music Sweepstakes (L.A./SF) – Page Views – 1,004, Entries – 540 Dedicated Email – 27K+ sent, Total Opens – 2,906 to date, Total clicks – 371 Newsletter Banner Ad – 1 wk, 27K+ emails, Page Views - 2,818, Clicks – 21 Social Media - Campus Circle channels: Facebook – 6,151; Twitter- 2,665 Calendar Listing - 70 Page Views
Total Page Views – 7,231 Total Clicks – 1,261 Campaign Duration – 17 Days
Retail Promo – Amoeba Music Poster displays for the film at Amoeba Music Hollywood
Retail Promo – Amoeba Music 2 Poster displays for the film at Amoeba Music Hollywood
Online Amoeba Music Coupon Los Angeles This downloadable coupon was available on our website, through social media outreach and a dedicated email to Campus Circle members in the Los Angeles DMA.
Amoeba Sweepstakes Los Angeles Entries – 540 Page Views – 1,004 Demographics of Entrants Age – 73% 35+ Gender – 52% female Ethnicity – 55% Caucasian. 11% Hispanic Status – 45% Working
Amoeba Music (L.A.) Online Outreach Email Newsletter Frequency - Weekly Reaches – 100,000+ Subscribers
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 368K. Clicks – 869.
Dedicated Email Delivered – 27,190 Opened – 2,906 Clicks – 371
Campus Circle Newsletter Emails – 27.7K Opens – 2,818 Clicks – 21 Newsletter – 1X
Calendar Listing Page Views – 70 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Editorial Page Views – 325 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Movie Trailer Page Page Views – 108 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,151 Twitter followers: 2,665 Note – Campus Circle’s dedicate email for Sugar Man directed CC members to the Sugar Man facebook page to “Like” it. The fb page went from 617 likes to over 1,000 likes in 5 days. We also redirected the Sugar Man banner ads to the facebook page as well.