Trouble With The Curve Street, Online, Retail, Social Media and Print Ad Campaign DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter channels • Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote the film through print advertising. • Street Marketing A retail promotion with Baseball Central and event marketing at Tarfest were implemented by the Campus Circle marketing team.
Trouble With The Curve Campaign Recap Banner Advertising - 147K impressions, 132 clicks Screening Pages (3) - Page Views - 2,739 Sweepstakes – Page Views – 2,022, Entries – 995 Dedicated Email – 27K sent, Total Opens – 4,207 to date, Clicks – 948 Newsletter Banner Ad – 1 wk, 27K emails, 33 clicks Social Media - CC related channels: Facebook – 6,182; Twitter - 2,742 Film Content - 415 Page Views • Film Trailer - 123 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Film Related Page Views – 9,506 Total Clicks – 1,113
Baseball Central Promotion Select pictures from our retail campaign
Baseball Central Promotion Select pictures from our retail campaign
Baseball Central Promotion Select pictures from our retail campaign
Tarfest Promotion at LACMA Select pictures from our retail campaign
Tarfest Promotion at LACMA Select pictures from our retail campaign
Print ad in Campus Circle #1 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus Circle #2 Circulation – 30K Readership – 90K Distribution – 500 retail outlets and schools in L.A.
Dedicated Email Delivered – 26,725 Opened – 4,207 Clicks – 948
Screening Page Premiere Page Views – 1,059 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Screening Page Los Angeles Page Views – 1,009 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Screening Page Orange County Page Views – 671 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Film Content Page Views – 415 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 147K. Clicks – 132.
Campus Circle Newsletter Emails – 26,725 Opens – 3,400 Film Clicks – 33
Movie Trailer Page Page Views – 123 Website Traffic Page Views – 519,000/month Unique Visitors – 140,000/month
Sweepstakes Entries – 995 Page Views – 2,022 Demographics of Entrants Age – 22% 18 to 34, 78% 35 to 65+ Gender – 57% Female Ethnicity – 64% Caucasian Status – 59% Working, 20% in College
Sweepstakes Demo. – Age
Sweepstakes Demo. – Ethnicity
Sweepstakes Demo. – Gender
Sweepstakes Demo. – Status
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach. Campus Circle Facebook Likes: 6,182 Twitter followers: 2,775