CONTENTS EDITOR’S NOTE.....02 INTRODUCTION & AGE GROUP.....04
UNISEX PREFERRED COFFEE SHOP.....05 FAVOURITE FAST FOOD.....05 FAVOURITE LOCAL KOPITIAM.....06 FAVOURITE TEA.....06 FAVOURITE SNACK.....07 FAVOURITE CARBONATED DRINK.....07 FAVOURITE ISOTONIC DRINK.....08 FAVOURITE MINTS/CHEWING GUM.....08 FAVOURITE INSTANT NOODLES.....10 FAVOURITE ENERGY DRINK.....10 FAVOURITE ICE-CREAM .....12 FAVOURITE CONFECTIONERY.....12 FAVOURITE BREAD.....13 GO-TO CINEMA.....13 FAVOURITE KARAOKE OUTLET.....14 FAVOURITE INTERNET BANKING SERVICES.....14 FAVOURITE SANDALS.....18 FAVOURITE STATIONERY.....18 FAVOURITE TOOTHPASTE.....19 FAVOURITE MOUTHWASH.....19 PREFERRED FIRST CAR.....20 FAVOURITE HEADPHONES.....20 PREFERRED LAPTOP.....21 FAVOURITE ANDROID SMARTPHONE.....21 FAVOURITE TELECOMMUNICATIONS PROVIDER.....22 PREFERRED ANDROID TABLET.....22 FAVOURITE USB FLASH DRIVE.....24 FAVOURITE HARD DISK DRIVE.....24 FAVOURITE COMPACT CAMERA.....25 FAVOURITE MIRRORLESS INTERCHANGEABLE LENS CAMERA.....25
FAVOURITE DSLR CAMERA.....26 FAVOURITE SPEAKER.....26 FAVOURITE INPUT DEVICES.....28 FAVOURITE ALL-IN-ONE PRINTER.....28 FAVOURITE WI-FI PHOTO PRINTER.....30 PREFERRED POWER BANK.....30 FAVOURITE LCD MONITOR.....32 PREFERRED SMARTPHONE ACCESSORIES.....32 FAVOURITE FREE MESSAGING AND CALLING APP.....33
MALE PREFERRED DEODORANT.....34 FAVOURITE HAIR CARE.....34 FAVOURITE SKINCARE.....35 FAVOURITE BODY CARE.....35 PREFERRED FACIAL WASH.....38 FAVOURITE WATCH.....38 FAVOURITE JEANS.....39 FAVOURITE SPORTSWEAR.....39
FEMALE FAVOURITE MAKEUP/COSMETICS.....40 FAVOURITE DEODORANT.....40 PREFERRED PERFUME.....41 FAVOURITE SKINCARE PRODUCT.....41 FAVOURITE BODY CARE.....42 FAVOURITE HAIR CARE.....42 PREFERRED FEMININE CARE.....43 PREFERRED SANITARY NAPKIN.....43 FAVOURITE WATCH.....44 FAVOURITE SPORTSWEAR.....44
Campus Plus Brand Choice Awards 2014
PUBLISHER
MAC SIVANESAN mac@campusplus.com.my
EDITORIAL
newsdesk@campusplus.com.my EDITOR BRYAN CHAN bryan@campusplus.com.my WRITERS ANDREW TAN andrew@campusplus.com.my GRACE CHAN grace@campusplus.com.my IVY CHIN ivy@campusplus.com.my RACHEL FONG rachel@campusplus.com.my
EDITOR’S NOTE MAY THE CHOICE BE WITH YOU
…a
nd the final choice was indeed decided by you. All 4K+ of you. Because a short while ago, in a campuszine not that far away, an astounding number of Malaysian college and university students participated in a notable online survey
on brands. That’s right; it’s none other than Campus Plus’ Brand Choice Survey, a poll that casts an enlightening insight into what’s hot and what’s not in the world of brands, products and services. As decided by you. Why do brands matter? Well, because an excellent product or service is nothing without a strong and instantly identifiable brand. A brand is the identity of the said product or service, the embodiment of what it’s all about and what it stands for. It’s what consumers see and identify with in a product
CREATIVE
ART DIRECTOR SUZANNE CHUAH zanne@campusplus.com.my VISUAL & DI KAMIL HAZIQ haziq@campusplus.com.my
CORPORATE COMMUNICATIONS
NANCY P nancy@campusplus.com.my
or service. However, having said that, it’s worth keeping in mind that there is a mind-boggling amount of brands out there for practically every product and service you can find under the sun. What to go for? Which one should I choose? What’s the best one? Which brand is better? These are but a few of the oft-asked questions when going through the decision making struggles that accompany our day-to-day purchases or usage of products and services. But worry not, because the Campus Plus Brand Choice Survey 2014 not only revealed what are the top brands for each category of product and services, but ultimately (hopefully?) make your future purchase decisions a
SALES & MARKETING DIRECTOR NICHOLAS NG nicholas@campusplus.com.my SALES JACCQUELN LEE jacc@campusplus.com.my ERIC LOOI eric@campusplus.com.my
PUBLISHED BY
CAMPUS MEDIA RESOURCES SDN BHD(810574-K) D2-02-01, BLK D2, PUSAT PERDAGANGAN DANA 1, JALAN PJU 1A/46, 47301 PETALING JAYA, SELANGOR D.E. TEL: +603-78426688 FAX: +603-78426689 E-MAIL: mail@campusplus.com.my
02
more informed one. So go ahead, check out the following pages to find the brands, products and services that you voted for, and see for yourself which one of these are truly the ones that you can connect with. We would also like to take the opportunity here to extend our heartiest congratulations to all Campus Brand Choice Awards 2014 winners! For brands/products/services that missed out, fret not, because there’s always next year.
© All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without prior permission in writing from Campus Media Resources Sdn Bhd. The publisher has made every effort to ensure that the contents of this material is accurate at the time of printing, and therefore will not be held responsible for any errors or omissions. Opinions and advice expressed by advertisers and contributors in this magazine do not necessarily represent those of the editors, staff and the publisher.
Dashing Looks, Inside and Out The New Toyota Corolla Altis 1.8G The latest variant of the Toyota Corolla Altis is here to open doors to new driving experiences. Embracing Toyota’s philosophy of endless improvement, Toyota responded to market demands and introduced a 1.8G variant with an upgraded equipment package. *Corolla Altis 1.8G with optional aerokit
Black interior with combination leather seats
Smart Entry & Start System
To make things simple and intuitive, the new Toyota Corolla Altis 1.8G is equipped with a smart entry and start system. This feature grants drivers a fresh experience of keyless entry. No longer will you have to go through the hassle of using keys. Instead, the routine of starting the engine just requires you to push a button! The new variant is also much more classy. Its black interior and combination leather seats create an overall ambience of sporty elegance and class. Apart from that, the centre cup holders between the front seats and the front foot well are illuminated.
Dynamic Infotainment
The Toyota Corolla Altis 1.8G is now equipped with a DVD-AVX system that comes with a reverse camera. Among the many features of this system include Smartphone Connectivity (for selected smartphones only), which allows the wireless transmission of audio and video content to be displayed on a large 7-inch multi-touch screen. Apart from that, it supports Wi-Fi connectivity; has an Internet Browser; Voice Recognition; a HDMI slot; a USB slot; Bluetooth connectivity; and as mentioned, a reverse camera with Guide Lines (Static Guide Line). There’s also the option to go for the DVD-AVN system, which adds a navigation system. The navigation system has maps for Malaysia, Singapore and Brunei, and is customised with the Toyota Network.
Optitron Meter Combination & Multi Information Display
This car is equipped with an upgraded Optitron instrument panel, very much identical to the ones found in Lexus models. With a 3-dimensional appearance, Optitron meters are luminous and clear, making them easy to view under any lighting condition. In addition, it has a Multi Information Display panel, which makes it easy to monitor various aspects of the car. The Toyota Corolla Altis 1.8G now starts off at RM119,900 on-the-road (OTR) with insurance. As with most models from UMW Toyota Motor, it comes with a three-year or 100,000km warranty depending on whichever comes first.
Campus Plus Brand Choice Awards 2014
INTRODUCTION This year’s Campus Brand Choice Survey took place from mid-August to 25th of September 2014 on Campus Plus magazine’s Facebook page. It saw the participation of 4,479 Malaysian students from colleges and universities across Malaysia, and represents an 8.85% increase in participants over last year’s survey. Over the next few pages, you can see the survey’s breakdown/ demographics of its participants. Following that (from page 8 onwards), you can find out who are the champions/winners of the Campus Brand Choice Awards 2014 in their respective categories.
AGE BREAKDOWN 52.9% 24.8% 4.4% 16.5% 23 TO 25 20 TO 22 17 TO 19
04
26 TO 28
1.4% 29 AND OLDER
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR PREFERRED OUTLET FOR A GOOD CUPPA JOE? STARBUCKS 14.8% COFFEE BEAN 3.9% SAN FRANCISCO COFFEE 3.4% OTHERS
77.9%
GLORIA JEANS, PACIFIC COFFEE
WHICH IS YOUR FAVE FAST FOOD OUTLET? MCDONALDS 13.4% KFC 10.9% NANDO’S 28.4% OTHERS
47.3%
CARL’S JR, WENDY’S, BURGER KING, DOMINO’S PIZZA, PIZZA HUT
05
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR FAVOURITE LOCAL KOPITIAM? OLD TOWN WHITE COFFEE 21% PAPPA RICH 4.2% IPOH WHITE COFFEE 8.7% OTHERS
66.1%
CHAWAN, UNCLE LIM’S, HAILAM KOPITIAM, KEMAMAN KOPITIAM, PAK HAILAM KOPITIAM
WHICH IS YOUR FAVOURITE THIRST QUENCHING TEA DRINK? LIPTON ICE TEA 28% HEAVEN & EARTH 14.8% SEASONS 25% OTHERS JUSTEA, POKKA
06
32.2%
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR MOST-WANTED SNACK FOOD BRAND?
14.9% MISTER POTATO 14.3% LAY’S 12.6% TWISTIES 58.2% OTHERS
JACK & JILL, TASTO, SUPER RING, PRINGLES, ROLLER COASTER, JACKER, CHIPSTER, MAMEE, CHACHOS, CHEEZELS
WHICH IS YOUR FAVOURITE CARBONATED DRINK? COCA-COLA
30%
22.6% A&W ROOT BEER 13.7% MOUNTAIN DEW 33.7% OTHERS
PEPSI, F&N, MIRINDA, SPRITE, 7 UP, SARSI
07
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR GO-TO ISOTONIC DRINK? 100 PLUS 14.6% REVIVE 9.4% GATORADE 1.4% OTHERS
74.6%
H TWO O, EXCEL 8, WILSON
WHICH IS YOUR FAVOURITE MINTS/CHEWING GUM BRAND? ECLIPSE 28.3% MENTOS 12% WRIGLEYS 27.4% OTHERS
FISHERMAN’S FRIEND, TIC TAC, JUICY FRUIT, HALLS, VITA C, FROZZ, XYLITOL
08
32.3%
Campus Plus Brand Choice Awards 2014
Sunsilk Smooth & Manageable
We all know that our hair looks and feels best when it’s smooth and manageable. Sadly, if you have a long day ahead of you outdoors, it’s probably not going to stay that way after a while. With the new Sunsilk Smooth & Manageable however, your locks can stay shipshape for much longer. Here’s what you need to know about Sunsilk’s latest creation. Made and Approved by the Pros
The result of a collaboration between Sunsilk and acclaimed Straight Hair Expert, salon owner/hairstylist Yuko Yamashita, you can be assured the Smooth & Manageable range lives up to professional standards. How does it work? The Smooth & Manageable range combines the strengths of all four of its products, namely Shampoo to cleanse and tame unruly hair; Conditioner to detangle and restore smoothness; Treatment Mask to reconstruct hair for ultimate smoothness and Leave on Conditioner to boost the naturally occurring moisture and soft styling polymers in your hair.
Made Just For You
The Smooth & Manageable range is more than a line of hair products – it’s also a confidence booster. With your locks in silky smooth condition and staying that way, you can now power through your day, feeling and looking good. And when you look this good, what’s stopping you from seizing all the opportunities that come your way?
Made to Perfection
With Smooth & Manageable, your hair gets to be both beautiful and healthy, thanks to a blend of five natural oils that seal the nourishment. They are: • Argan Oil - certified as 100% organic and hailing from Morocco, argan oil is an all rounder with its abilities to restructure, moisturise and act as an antioxidant. • Almond Oil - known for providing elasticity, the amount of hair breakage you experience will take a real dip with this one. • Jojoba Oil - hair, no matter how well-styled, will lose its shape in due course, especially when you live in a hot and humid country like ours. This oil remedies that. • Coconut Oil - like the rest of our body, hair needs to be nourished to grow healthily. This oil is a nourishing force to be reckoned with. • Olive Oil - Love the feeling of sliding your fingers effortlessly through your hair like the models in those commercials? Olive oil is what you need to make that happen. For more information, visit www.unilever.com.my or call 1800-88-1315. 09
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR FAVOURITE BRAND OF INSTANT NOODLES? MAGGI
40.9%
11.1% MI SEDAAAP 9.7% MAMEE 38.3% OTHERS
INDO MEE, CINTAN, NONG SHIM, PAMA, HAR MEE, IBUMIE, MYKUALI, RUSKI, VIT’S
WHICH BRAND OF ENERGY DRINK IS YOUR FAVOURITE? REDBULL 10.3% LIVITA 8.6% MALTA 17.1% OTHERS
NUTRIMALT, MONSTER, B2, POWER ROOT, STING, REALPOWER, EXTRA JOSS
10
64%
Campus Plus Brand Choice Awards 2014
11
Campus Plus Brand Choice Awards 2014
WHICH BRAND OF ICE-CREAM IS THE COOLEST? WALL’S - CORNETTO, MAGNUM ETC. 21.7% HAAGEN DAZS 19.1% BASKIN ROBBINS 31 34.3% OTHERS
24.9%
NESTLE-DRUMSTICK, ETC, BEN & JERRY’S, NEW ZEALAND NATURAL, MAGNOLIA, LA CREMERIA, GELATOMIO
WHICH IS YOUR FAVOURITE BRAND OF (CHOCOLATE) CONFECTIONERY? KIT KAT 18.9% CADBURY 15.1% HERSHEY’S 45.2% OTHERS
VOCHELLE, KINDER, M&M’S, KRISPY, TOBLERONE, CLOUD 9
12
20.9%
Campus Plus Brand Choice Awards 2014
WHAT’S YOUR FAVOURITE BREAD BRAND? MASSIMO 37.5% GARDENIA 2% HIGH 5 0% OTHERS
60.5%
WHICH IS YOUR CINEMA OF CHOICE? GOLDEN SCREEN CINEMAS (GSC) 26.4% TANJONG GOLDEN VILLAGE CINEMAS (TGV) 7.2% MBO 9% OTHERS
59.4%
CATHAY, IMAX, LOTUS FIVE STAR
13
Campus Plus Brand Choice Awards 2014
WHAT’S YOUR FAVOURED KARAOKE PLACE? RED BOX 24.1% NEWAY 20.3% LOUD SPEAKER 12.6% OTHERS
43%
WOW, GREENBOX, CEO
WHICH IS YOUR INTERNET BANKING SERVICE OF CHOICE? MAYBANK 30.8% CIMB 19.2% PUBLIC BANK 11.9% OTHERS
HONG LEONG, RHB, HSBC, OCBC, STANDARD CHARTERED, CITIBANK, AMBANK, AFFIN, ALLIANCE, UOB 14
38.1%
Campus Plus Brand Choice Awards 2014
15
A Leader In Cinematic Experience
With a total of 277 digital screens in 34 locations across Malaysia and Vietnam to-date, Golden Screen Cinemas Sdn Bhd (GSC) is undeniably a leader when it comes to the cinematic experience.
Total Immersion
There’s little mystery as to how GSC has become synonymous with the ultimate cinematic experience. For starters, they were the first cinema exhibitor in Malaysia to introduce 3D audio surround technology the Dolby Atmos sound platform, which was first available at their GSC 1 Utama outlet. This audio technology is now also available in their GSC Pavilion KL and GSC Quill City Mall outlets.
For more information, visit www.gsc.com.my or www.facebook.com/gscinemas.
Apart from that, GSC also launched the country’s first D-BOX motion seats, which offers perfectly synchronised motions with movie scenes.
Convenience For All
Movies should be enjoyed by people from all walks of life, which is why GSC came up with GSC Lite, a cinematic experience that caters to those who are on a tight budget. GSC Lite caters to those in smaller market centres, without any compromise on quality. With GSC Lite, you’re getting a similar experience as you would in a GSC cinema, but at an affordable price. To further simplify things, GSC has also implemented an e-Payment ticketing system and introduced the GSC Mobile App, which is compatible with iOS, Android and Windows Phone devices. What’s more, there’s also GSC e-Combo, an innovative virtual service that allows movie-goers to purchase popcorn and drinks, along with their tickets.
When Size Matters There’s no better way to enjoy a movie than to watch it
with your loved ones. Take a visit to a GSC and you’ll find that there’s no shortage of seats (and movies) because GSC has the largest multiplex in Southeast Asia. Its
Movies are Cheaper for Students! If you’re a student, just present your student ID at any GSC box office counter and you’ll be able to
outlet in Mid Valley Megamall currently has 17 screens, with more to come soon. In addition, its GSC Maxx hall is the largest digital hall in the country, accommodating up to 555 people at any one time.
enjoy special rates on selected movies! Terms and conditions apply.
Campus Plus Brand Choice Awards 2014
WHAT IS YOUR FAVOURITE SANDALS/SLIPPERS BRAND? FIPPER 19.1% CROCS 14.2% BATA 20.6% OTHERS
46.1%
SIDEWALK, IPANEMA, HAVAIANAS, QUICKSILVER, RIPCURL
WHAT’S YOUR PREFERRED STATIONERY BRAND? PILOT 36.9% FABER-CASTELL 8.7% STABILO 12.2% OTHERS
UNICORN, UNIPAPER, ARTLINE, BUNCHO, STAEDTLER, BIC, PAPERMATE, PELIKAN
18
42.2%
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR TOOTHPASTE OF CHOICE? COLGATE
40.3%
30.7% DARLIE 14.8% SENSODYNE 14.2% OTHERS FRESH & WHITE, JORDAN
WHICH IS YOUR FAVOURITE MOUTHWASH BRAND? LISTERINE 17.5% ORAL-B 14.6% COLGATE 5.9% OTHERS
62%
SENSODYNE, DENTYL, DENTAL PH
19
Campus Plus Brand Choice Awards 2014
WHICH BRAND IS YOUR PREFERRED FIRST CAR PURCHASE? TOYOTA
22.2%
15.2% HONDA 12.5% PERODUA 50.1% OTHERS
BENZ, BMW, PROTON, NISSAN, AUDI, PEUGEOT, LEXUS, MAZDA, SUZUKI, CHEVROLET, VOLVO, FORD, VOLKSWAGEN, KIA, HYUNDAI
WHICH BRAND OF HEADPHONES IS YOUR FAVOURITE? PHILIPS 26.9% JVC 20.5% SONY 22% OTHERS
EDIFIER, SONIC GEAR, LOGITECH, I-MEGO, PANASONIC
20
30.6%
Campus Plus Brand Choice Awards 2014
WHICH LAPTOP BRAND DO YOU PREFER? LENOVO
36.8%
17.9% ACER 15.3% DELL 30% OTHERS
ASUS, HP, FUJITSU, TOSHIBA
WHICH IS YOUR FAVOURITE ANDROID SMARTPHONE? SAMSUNG 15.6% HTC 10.9% SONY 19.4% OTHERS
54.1%
NOKIA, HUAWEI, LENOVO, ASUS, ALCATEL, ACER, NINETOLOGY, LG 21
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR FAVOURITE TELECOMMUNICATIONS/DATA SERVICE PROVIDER? MAXIS
41.8%
31.8% DIGI 11.8% U MOBILE 14.6% OTHERS CELCOM, TUNE TALK, YES 4G
WHICH ANDROID TABLET BRAND DO YOU PREFER? SAMSUNG 22.2% LENOVO 8% ASUS 8.9% OTHERS ACER, DELL, TOSHIBA, HP
22
60.9%
Campus Plus Brand Choice Awards 2014
23
Campus Plus Brand Choice Awards 2014
WHAT’S YOUR FAVOURITE USB FLASH DRIVE/MEMORY CARD? KINGSTON
63.3%
15.7% SANDISK 6.5% PENDRIVE 14.5% OTHERS
KINGMAX, TRANSCEND, TOSHIBA, APACER
WHICH IS YOUR FAVOURITE HARD DISK DRIVE (INTERNAL/EXTERNAL) BRAND?
WESTERN DIGITAL 17.8% SEAGATE 16.3% TOSHIBA 23.5% OTHERS
APACER, TRANSCEND, BUFFALO
24
42.4%
Campus Plus Brand Choice Awards 2014
WHAT’S YOUR COMPACT CAMERA OF CHOICE? CANON
37.2%
24.2% NIKON 13.9% CASIO 24.7% OTHERS
SAMSUNG, SONY, FUJIFILM, OLYMPUS, PANASONIC, RICOH, PENTEX
WHAT’S YOUR PREFERRED MIRRORLESS INTERCHANGEABLE LENS CAMERA BRAND? CANON 32.4% NIKON 8.6% SONY 15.3% OTHERS
43.7%
SAMSUNG, FUJIFILM, OLYMPUS, PANASONIC, CASIO, PENTEX
25
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR FAVOURITE DSLR BRAND? CANON 39.5% NIKON 7.1% SONY 3.3% OTHERS
50.1%
OLYMPUS, PENTEX
WHICH IS YOUR FAVOURITE SPEAKER BRAND? EDIFIER 33.9% SONICGEAR 19.2% LOGITECH 11.7% OTHERS ALTEC LANSING
26
35.2%
Canon’s Fantastic Four An Arsenal of Imaging Innovation Campus Plus Brand Choice Awards 2014
In order to maintain its market leadership in imaging products, Canon strives to ensure that only the best products make its way to the market. The students have spoken and it looks like they agree that Canon does indeed produce award-winning products. Here are the four products that were chosen as winners in the Campus Plus Brand Choice Awards 2014.
Canon EOS M
Canon EOS 1200D
An entry-level DSLR, the Canon EOS 1200D is easy to use and is able to capture plenty of details. Designed for beginners, this camera’s full potential can be explored using the EOS Companion app. You can view interactive tutorials and even complete assignments using the app to master the basics of photography. In terms of specifications, it’s equipped with an 18MP sensor and large 3-inch LCD monitor. There are also five different creative filters in this camera for more creative control.
This 18MP interchangeable-lens compact system camera is highly compact, yet is still capable of shooting images that’s on par with DSLRs. The simple and intuitive touchscreen controls further makes it easier to grab photos, regardless of the environment. What’s great is that you can use an adapter to mount all your Canon EF or EF-S lenses with this camera, giving you plenty of photography freedom. EOS M (with EF M18-55) RM1,299; (with EF M22 & adapter) RM1,449; (with EF M18-55, M22 & 90EX) RM1,899
EOS1200D (with EFs 18-55 II) RM1,799
Canon SELPHY CP910
Canon PowerShot N100
What sets the Canon PowerShot N100 apart from the competition is the fact that it has a rear-facing camera that captures an image of the person behind the camera! Using Canon’s unique Dual Capture technology, the person behind the camera will never get left out again. Apart from that, there’s a feature called Story Highlights, which automatically selects and combines videos and images to form a two- to five-minute long video. PowerShot N100 RM1,099
Snap it and print it in less than a minute! The Canon SELPHY CP910 makes it incredibly easy to print your favourite photos. Before printing, you can opt to add a glossy effect to the photo, or two other patterned finishings. In addition, it’s also highly efficient, printing up to 54 sheets of pictures at one go. The best part about this mobile printer is that it has powerful Wi-Fi features that even supports Apple’s Airprint technology. 27RM399 Selphy CP910
Campus Plus Brand Choice Awards 2014
WHAT’S YOUR INPUT DEVICES (MOUSE/ KEYBOARD) BRAND OF CHOICE?
LOGITECH 21.9% RAZER 7.1% AVF 12.7% OTHERS
58.3%
PROLINK, COOLER MASTER, MICROSOFT HARDWARE, LEXMA
WHICH IS YOUR FAVOURITE ALL-IN-ONE PRINTER? CANON 21.7% HP 11.6% EPSON 16% OTHERS
BROTHER, FUJI XEROX, PANASONIC, OKI, RICOH, SAMSUNG
28
50.7%
Campus Plus Brand Choice Awards 2014
Quality and Clarity
Edifier R2000DB
If you are into crystal clear music, the Edifier R2000DB is the perfect speaker system for you. It’s part of Edifier’s Studio Series, which houses the top acoustic technology Edifier has to offer. As one of the latest products from Edifier, the R2000DB is highly versatile. It is also loaded to the brim with plenty of connectivity options. For starters, it has Bluetooth connectivity, which allows you to wirelessly pair any Bluetooth-enabled smartphones, tablets or even laptops. In terms of audio performance, the Edifier R2000DB has two audio presets integrated – Dynamic and Classic. With the Dynamic preset
enabled, these speakers has a total RMS of 72W, allowing them to easily fill an entire living room with great music. The Edifier R2000DB also has a Class D amplifier system, which helps to enhance the overall audio quality. For top-notch audio quality at home, look no further than the Edifier R2000DB.
A Portable Solution
Edifier MP19
Sharing your music with others has never been easier, thanks to Edifier’s MP19 – a highperformance portable speaker. Compact and lightweight, the MP19 can easily be carried around in a laptop bag, a handbag, or even fit into the pocket of your jeans. In terms of audio quality, the MP19 has two neodymium speakers, as well as a passive bass radiator. The speakers are rated at 2W each and are 48mm in diameter, which allows your music to easily fill an entire room.
For The Road Warrior
Edifier W670BT
For those who are constantly on the move, having a pair of headphones whose wires constantly need to be folded and plugged into a music source, can be cumbersome. The Edifier W670BT effectively solves this issue by incorporating Bluetooth connectivity. The best part about the W670BT is that it has integrated audio controls on one of the earcups, letting you easily control your music. It also can be folded, making it a great solution if you’re someone who loves to listen to music while commuting.
29
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR FAVOURITE WI-FI PHOTO PRINTER? CANON 14.9% SONY 8% LG 0% OTHERS
77.1%
WHICH IS YOUR POWER BANK OF CHOICE? YOOBAO 12.9% LENOVO 12.3% APACER 9.2% OTHERS TARGUS
30
65.6%
Campus Plus Brand Choice Awards 2014
The Acoustic Aficionado Why is a Leader in Audio Products A Passion for Sound
It’s pure and simple – one of the reasons why Edifier has become a household name today is because of their relentless pursuit in creating high quality audio products. At the core of this pursuit, is the company’s ideology, which is “A passion for sound, design and quality.” With strict adherence to these concepts, Edifier has continuously manufactured exceptional speakers.
Readily Equipped
Another reason why Edifier has become a leader in terms of multimedia audio is because they provide premium audio solutions to cater to every environment and every lifestyle. From your basic earphones to mini home theatre systems, Edifier has a hand in them. These devices are separated into three distinctive categories, namely Image, Multimedia and Studio. Edifier Image products are versatile and stylish in equal measure, with solutions for home, business
or personal use. For mainstream users, the Edifier Multimedia line offers plenty of options, as it features speaker systems for computers, gaming and even mini home theatre systems. Last but not least, there’s the Edifier Studio line, which is where products that cater to audiophiles are placed in. 31
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR FAVOURITE LCD MONITOR? SAMSUNG 17.7% LG 14.6% AOC 3.5% OTHERS
64.2%
BENQ
WHAT’S YOUR PREFERRED SMARTPHONE ACCESSORIES CHOICE? OTTERBOX 31.6% CASEMATE 14% CAPDASE 15% OTHERS ELAGO, !ROO
32
39.4%
Campus Plus Brand Choice Awards 2014
WHICH FREE MESSAGING & CALLING APP THAT YOU SPEND ALL YOUR TIME ON?
WHATSAPP 13.3% WECHAT 9.4% LINE 12.7% OTHERS
64.6%
KAKAOTALK, TANGO, VIBER, BBM, FACEBOOK MESSENGER
PARTICIPATE IN THE
SURVEY AND STAND A CHANCE TO
WIN AWESOME PRIZES!
33
Campus Plus Brand Choice Awards 2014
WHAT’S YOUR PREFERRED DEODORANT BRAND? REXONA
25%
20.6% NIVEA 20.6% ADIDAS 33.8% OTHERS
DENIM, POLO, NIKE, GILLETTE, AXE, CAROLINA HERRERA, SPEED STICK, BRUT, ESPRIT
WHICH IS YOUR FAVOURITE HAIR CARE PRODUCT? GATSBY 22.2% L’OREAL 7.8% BRYLCREEM 21.1% OTHERS
ELITE, GARNIER, CLINIQUE, JOICO, REVIVE, UBERMEN, HERO
34
48.9%
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR FAVOURITE SKINCARE PRODUCT? L’OREAL MEN EXPERT
32.2%
29.4% NIVEA 8.9% SK-II 29.5% OTHERS
BIOTHERM, LANCOME, GATSBY, OLAY, DOVE, OSMIUM FOR MEN, CLINIQUE, VERSACE, FCUK
WHICH IS YOUR FAVOURITE BODY CARE PRODUCT? DETTOL
23.3%
15% ADIDAS 13.9% SHOKUBUTSU 47.8% OTHERS
NIVEA, VASELINE, BUTROGENA, GILLETTE, HIMALAYA, DOVE, BODYSHOP, DIAL, ANTABAX, LUX 35
Campus Plus Brand Choice Awards 2014
WHICH BRAND OF FACIAL WASH PRODUCT WOULD BE YOUR FIRST CHOICE? L’OREAL MEN EXPERT
39.1%
32.3% NIVEA MEN 9% VASELINE MEN 19.6% OTHERS
KAO BIORE, MENTHOLATUM FOR MEN, UBERMEN, GATSBY
WHICH IS YOUR FAVOURITE WATCH BRAND? CASIO 28.2% G-SHOCK 15.8% FOSSIL 23.2% OTHERS
ALDO, ISSEY MIYAKI, TIMEX, TOYWATCH, SEIKO, GUESS
38
32.8%
Campus Plus Brand Choice Awards 2014
WHAT’S YOUR FAVOURITE JEANS BRAND? LEVI’S
44.1%
13% TOP MAN 11.9% UNIQLO 31% OTHERS
COTTON ON, PULL & BEAR, LOIS, B.U.M EQUIPMENT, GUESS, GAP, SNAILS ORIGINAL, LEE COOPER, ZALORA
WHICH IS YOUR FAVOURITE SPORTSWEAR BRAND? ADIDAS 30.9% NIKE 5.1% NEW BALANCE 19.2% OTHERS
44.8%
REEBOK, PUMA, ASICS, MIZUNO, UMBRO, BILLABONG, FLEXPRO, ADMIRAL, KAPPA, LI-NING, BODYGLOVE 39
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR PREFERRED BRAND FOR MAKEUP/COSMETICS? MAYBELLINE
28.1%
16.3% SKIN FOOD 15% SILKY GIRL 40.6 OTHERS
REVLON, ELIANTO, L’OREAL, DOT.DOT, FCC, KISS ME, YVES ROCHER
WHAT’S YOUR FAVOURITE DEODORANT BRAND? NIVEA 38.6% REXONA 13.1% DOVE 5.8% OTHERS
LADY SPEED STICK, SURE WOMEN, FOGG, SECRET, GARNIER
40
42.5%
Campus Plus Brand Choice Awards 2014
WHICH BRAND OF PERFUME DO YOU LIKE MOST? DKNY
20.9%
17% CHANEL 13.1% ENCHANTEUR 49% OTHERS
GUCCI, RALPH LAUREN, VERSACE, LANVIN, L’OCCITANE, DOLCE & GABANNA, ISSEY MIYAKI, CALVIN KLEIN, ESCADA, FCUK, GUESS, PLAYBOY, PARIS BLEU.
WHICH SKINCARE BRAND IS YOUR FAVOURITE? BODY SHOP
28.8%
7.8% CLINIQUE 7.2% BIORE 56.2% OTHERS
CLEAN & CLEAR, ST.IVES, JOHNSON & JOHNSON, VASELINE, NEUTROGENA, SILKY GIRL, OLAY, BIOTHERM, LANCOME, SHISEIDO, CLARINS, ORIGINS, L’OCCITANE, ARTISTRY, BIO-ESSENCE, SK-II, YVES ROCHER 41
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR GO-TO BODY CARE BRAND? NIVEA
28.1%
27.5% BODY SHOP 20.9% JOHNSON & JOHNSON 23.5% OTHERS
L’OCCITANE, CRABTREE & EVELYN, SUAVE, ANTABAX
WHICH IS YOUR FAVOURITE HAIR CARE PRODUCT? SUNSILK 23.5% L’OREAL 18.3% SCHWARZKOPF 30.1% OTHERS
HERBAL ESSENCE, PANTENE, REDKEN, WELLA, LUCIDOL L, LE PETIT OLIVIER, SKIN FOOD
42
28.1%
Campus Plus Brand Choice Awards 2014
WHICH IS YOUR PREFERRED BRAND FOR FEMININE CARE PRODUCTS? LACTACYD
44.7%
19.1% PH CARE 9.2% SUMMER’S EVE 27% OTHERS
SAFI, EUBOS, SEBAMED, FEMFRESH
WHICH IS YOUR PREFERRED BRAND FOR SANITARY NAPKINS? KOTEX 23% LIBRESSE 21.7% LAURIER 13.9% OTHERS
41.4%
TAMPAX, CAREFREE, STAYFREE
43
Campus Plus Brand Choice Awards 2014
WHAT’S YOUR FAVOURITE WATCH BRAND? BABY-G
32%
27.2% FOSSIL 17.7% GUESS 23.1% OTHERS
ESPRIT, TIMEX, TOY WATCH, ANNE KLEIN, FILA, ICE WATCH
WHICH IS YOUR FAVOURITE SPORTSWEAR BRAND? NIKE 33.5% ADIDAS 6% NEW BALANCE 16.4% OTHERS
REEBOK, PUMA, MIZUNO, BILLABONG, AXEL, LI-NING, BODY GLOVE
44
44.1%