Top secret
d e i
f i s
s a
l c
document
Top secret Table of Contents.
d e i
Company Biography............... Page 2
Logo...........................................Page 3,4
f i s
Logo 101....................................Page 5,6
s a
Color Palette.............................Page 7 Typography..............................Page 8
l c
Imagery.....................................Page 9,10 Textures....................................Page 11,12 Tone and Themes.....................Page 13,14 Notes..........................................Page15,16
d
Top secret Company Biography
d e i
Toy soldier is a small family run company founded in 1992 when to brothers, Brian and Scott Wilson started going to yard sales a flea markets looking for vintage toys they had a children. The company grown rapidly and the brothers decided to start manufacturing and selling vintage toys they loved as children and thus Toy Soldier was born. The focus of the company into bring fathers and son together by sharing the childhood with the childhood memories of the fathers. Today toy soldier manufacture twelve different vintage toys and is now looking to expand its marketing into some big name toy stores. This style guide will help maintain the look and style of the company over a wide variety of marketing strategies such as packaging and web-page design. March on Toy Soldiers.
l c
s a
f i s
Top secret Logo
The Toy Soldier logo captures the silliness and fun of childhood while maintaining a high level of professionalism. It is artistically pleasing, easy to read at any size, and incorporates just enough humor to be enjoyed by the consumer. There are some rules that apply to the use of the Logo that should be followed so that the continuity of the brand stays in tact.
d e i
f i s
l c
s a
toy
soldier
Top secret Logo size
d e i
Logo should never be smaller than one inch but can be enlarged up to any size that is applicable to the applisoldier cation it is being used for.
toy
f i s
l c
s a
toy
soldier
Top secret Logo Does
toy
soldier Maintain A half inch border around the logo. No matter what the logo application is. This is important for the readability and functionality of the logo.
Top secret Logo Dont’s Dont not paste anything over the logo. do not change the logo in any way.
d e i
f i s
s a
l c toy soldier
toy
soldier
toy
soldier
toy
soldier
toy
soldier
Top secret Color Palette.
d e i
l c
s a
f i s
d
Top secret Typography.
Stencil
d e i
f i topsecret s s a l American c Typewriter
Top secret Imagery
d e i
l c
s a
f i s
Top secret Imagery
d e i
d l c
s a
f i s
Top secret Tone
d e i
l c
s a
f i s
Top secret Theme
d e i
l c
s a
f i s
Top secret Notes
d e i
l c
s a
f i s
Top secret Notes
d e i
l c
s a
f i s
warning This Style Guide will self destruct if not followed exactly........
warning