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Top secret Table of Contents.
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Company Biography............... Page 2
Logo...........................................Page 3,4
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Logo 101....................................Page 5,6
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Color Palette.............................Page 7 Typography..............................Page 8
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Imagery.....................................Page 9,10 Tone and Themes.....................Page 11,12 Notes..........................................Page13,14 Final Warning...........................Page 15
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Top secret Company Biography
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Toy soldier is a small family run company founded in 1992 when to brothers, Brian and Scott Wilson started going to yard sales a flea markets looking for vintage toys they had a children. The company has grown rapidly and the brothers decided to start manufacturing and selling vintage toys they loved as children and thus Toy Soldier was born. The focus of the company into bring fathers and sons together by sharing the childhood memories of the fathers.Today toy soldier manufacture twelve different vintage toys and is now looking to expand its marketing into some big name toy stores. This style guide will help maintain the look and style of the company over a wide variety of marketing strategies such as packaging and webpage design. March on Toy Soldiers.
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Top secret Logo
The Toy Soldier logo captures the silliness and fun of childhood while maintaining a high level of professionalism. It is artistically pleasing, easy to read at any size, and incorporates just enough humor to be enjoyed by the consumer. There are some rules that apply to the use of the Logo that should be followed so that the continuity of the brand stays in tact.
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Top secret Logo size
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Logo should never be smaller than one inch but can be enlarged up to any size that is applicable to the applisoldier cation it is being used for.
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Top secret Logo Does
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soldier Maintain A half inch border around the logo. No matter what the logo application is. This is important for the readability and functionality of the logo.
Top secret Logo Dont’s Dont not paste anything over the logo. do not change the logo in any way.
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Top secret Color Palette.
The color palette is designed around the military camoflauge colors and will enhance any design that uses them. R=73 G=162 B=84
R=4 G=4 B=4
C=75% M=76% Y=66% K=90%
C=92% M=4% Y=100% K=1% R=207 G=200 B=153
R=84 G=72 B=36
C=51% M=58% Y=100% K=46%
C=18% M=15% Y=45% K=6%
Top secret Typography.
Stencil
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Stencil is the logo font.
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Top Secret ia a styalized version of the Stencil font and is to be used for headers and specialized applications.
Typewriter
American typewriter is the body copy font. It is a styalized font but is easy to read in paragraph form.
Top secret Imagery Any imagry used should convay a neatalgic feeling. images of fathers and sons. playing also work well with the Toy Story theme. Military based images should have a look that is non- violant and happy.
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Top secret Imagery
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Top secret Tone
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The overall tone of the brand should be that of nestalgia and togetherness. Fathers and sons or grandfathers and grandsons playing togethern and enjoying things together. Remenber the father is passing down the toys he played with to his son in the hopes that he will do the same.
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Top secret Theme
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The theme is similar to the tone in that it also should show a sense of nostalgia. The theme is much broader than that. The theme also contains a military quality yet that quality is very playful and at times humorous. Avoid serious and troubling military themes when at all possible and the brand will live on forever.
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Top secret Notes
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Top secret Notes
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warning This Style Guide will self destruct if not followed exactly........
warning