Tinyhomes styleguide by camregeek

Tiny Homes Campground

Comprehensive Style Guide.

Part 1

Table Of Contents Part 1 4.......... Table of contents 5 ..........T.O.C. 6 ..........Introduction 7...........Introduction 8 ..........Voice and tone 9...........Style

Part 2

12 ..........Logo Usage 13 ..........Logo Specs 14 ..........Logo Donâ&#x20AC;&#x2122;s 15 ..........Logo Specs 16.......... Typography 17 ..........Type Specs

Part 3 20 ..........Color 21 ..........Color Specs 22 ..........Imagery 23 ..........Imagery Dontâ&#x20AC;&#x2122;s

Part 4 26 ..........Mascot 27 ..........Guerrilla Marketing 28 ..........Assets 29 ..........Signage 30 ..........Campground Map 31 ..........Contacts

Introduction

This is a story of a man and a woman who had a dream and were by a stroke of luck owners of a 200 acre farm in the blue ridge mountains of north Carolina. Chris and Mary Hutchins became interested in tiny home living when they were married in the late nineteen eighties. There first house went up in 1987 and the couples fascination with tiny houses was born. By the early 199os the one house grew to two and the tiny home concept was born.

Image Here

The Beginning.

This is when the couple met tiny home builder John Shuford. Shuford builds tiny homes in California. Chris met john at a tiny home exhibit in Asheville and the tiny homes campground story began.

TINY HOMES Campground

Voice And Tone Playfulness

Education

One of the main aspect of the Tiny Homes campground is the playfulness of the campground. Tiny homes has went to great lengths to create a pl;playful family atmosphere and the brand needs to reflect that idea of playfulness in any stories designs and or new assets created for the campground.

Tiny Homes Campground is dedicated to educating people about the benefits of tiny Living. From the cost of building and maintaining of a tiny home to how easy it can be to lower your carbon footprint and even move off of the grid entirely. Tiny homes is there to educate and give a glimpse of what it would be like to live tiny. You donâ&#x20AC;&#x2122;t have

Tiny Homes

The name tiny homes is more than just a name it is synonymous a culture of tiny home enthusiasts. It has become a culture and will continues to grow and the campgrounds association with the lifestyle will aid in its growth along side the culture.

to live large to live large.

TINY HOMES Campground

TINY HOMES

Campground

Style Campground Style The style of the campground is a combination of nature

and playfulness with a little cartoon illustration to top it off. The idea behind this style is designed to reach the inner child in all of us. The customers visit at Tiny Homes Campground should be one that fulfills child hood dreams and brings out eh inner child that many adults are looking for today. The experience of camping at the Tiny Homes campground is not only an adventure in fun but it is also a period of major change in some peoples lives, so the style reflect the excitement of making larges life changing decisions.

TINY HOMES Campground

Part 2

Logo Usage The logo is the cornerstone of the Tiny Homes Campground Family. It should be used with the up-most professionalism and care.

Color the only colors that

should be used to fill the tiny home logo are the one specified in the color portion of this guide.

TINY HOMES Campground

TINY HOMES

Campground

TINY HOMES

Campground

Keep a consistent negative

space around the logo no matter what size it will be.

Campground

TINY HOMES

Campground Negative Space

Logo use

The logo can be use effectively in many different aspect concerning the brand. Adhering to the few simple rules in this style guide will ensure that the brand will live on for many years to come. 1. Always use the logo with the correct colors 2. Never reduce the size of the logo smaller than 1 inch in width 3. Never use the logo disproportionately. 4. The Name Tiny Homes and the word campground should always be included in the logo. 5. The logo should always accompany any asset that is part of the brand.

TINY HOMES

Campground

Don’t put a logo over a similar

TINY HOMES

color this mutes the color and camaflauges the logo.

Campground

Don’t change the black outline

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of the logo design. It does not reflect the style of the logo unless it is in black.

Campground

Don’t Remove the camp-

TINY HOMES

ground name from the logo.

Campground

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Typography Header Font

Lithos Pro Black abcdefghijklmnopqrstuvwxyz Header Font

Lithos Pro Regular

abcdefghijklmnopqrstuvwxyz

Type Specs Body Font

Helvetica Regular Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Print Media

Any print media created for the campground should adhere to the typographic hierarchy. Lithos Pro Black for the header of any document or as the stand alone font in items such as stickers or hats or t-shirts. Lithos Pro Regular should be used as a subhead in any print document where there will be any body copy. Finally the body copy font should always be Helvitica Regular. This will maintain the look and feel of the brand and help tie every asset together.

Part 3

Color

TINY HOMES

Campground

Repetition And Pattern

A big plus for the tiny homes logo is it simplicity. You can use this simplicity to create repeating colors and patterns with the logo and the colors.

TINY HOMES

Campground

Color Pallete

The colors used for the tiny home brand are very important to keeping a consistent look to the brand so using the same color values will ensure the brand integrity.

Color Usage

Blue

Yellow

Green

R-00 G-207 B-255

R-239 G-239 B-34

R-12 G-207 B-255

Orange R-221 G-132 B-38

Brown R-142 G-216 B-32

TINY HOMES

Campground

Blue

C-62% M-0% Y-86% K-0%

Green

Yellow

C-74% M-0% Y-100% K-0%

C-11% M-0% Y-93% K-0%

Orange C-11% M-55% Y-86100% K-1%

Brown C-36% M-56% Y-100% K-22%

Tan

TINY HOMES Campground

R-00 G-207 B-255

Tan

C-74% M-0% Y-100% K-0%

Imagery

Image Here

Images of tiny homes should be used sparingly and in

natural scenery that evokes a look that is in line with the brand identity. The backgrounds should contain blue skies, trees, shrub and anything with rustic and natural feel to it.

Image Dontâ&#x20AC;&#x2122;s Do not show

images of the tiny homes under construction. We want the customer to get the feeling of timelessness from the campground. Even though it is a new concept we want our customers to feel that we have been here for along time.

Never show imag-

es of the tiny home in transit or on a trailer. Again, we want to evoke a feeling of timelessness with the campground so any images should be in a natural setting.

Part 4

Mascot

HELLO MY NAME IS TINY !

Lets meet tiny, Tiny is the campgrounds mascot. He may show up any where. Tiny gives out stickers, brochures, key chains and glow stick to adults and children. Tiny is also available for birthday party and special events. He has also been know to show up at schools, sporting events and parks. The more tiny is used the better. Tiny is a workaholic and his potential is up to you.

Guerrilla Marketing

Tiny loves children of all ages. The companyâ&#x20AC;&#x2122;s guerrilla marketing cam-

paign consists of using tiny the tiny home at events and gatherings to give out stickers, brochures, and products related to the tiny homes campground.

Assets Possible Future Assets 1. T-shirts 2. Floor Mats 3. Caps, Hats and Lids 4. Rain Coats 5. Stickers 6. Air fresheners 7. Jackets 8. Pens, Pencils

T HOINY ME S

Assets

There are hundreds of assets that can be created for thentiny home campground. However there are a few things to keep in mind when creating future assets for the company. Any assets created should be in the colors provided. Any assets should contain the logo so that there is no doubt that the asset is part of the brand.

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Signage

Campground Entrance Sign

The campground entrance sign is the first thing the campers see when they arrive at the campground. For this reason it is one of the most important assets in the entire brand. The sign reflect the graphic style of the brand and is inviting. It eases the customers mind and speak of fun times in the future for the camper.

Campsite Markers

The campsite marker is a important asset in the campground brand. They provide highly visible signage to help the customer locate the proper campsite. They also are an important aspect of the brand because it mimics the logo and because of this the sign help ingrain the image of the brand into the minds of the customers.

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Campground Map Tiny Homes 66

Legend Single Sites Group Sites

Arcade Shower Laundry

Office

Store

Tiny Homes

Campground

34 Campground road Asheville n.c. 12345 www.tinyhomes.com

1-800-555-1234

Campground Map

The Campground Map

The Campground Map is very important to the business. It provides directions for the campers. It also points out key locations on the campground and gives potential customer the opportunity to pick out and reserve sites on the company web site. This will be a nice feature that differentiates the company from its competitors. The campground map is designed to be changed and updated as the campground grows.

Contacts

Chris Hutchins

Owner Tiny Homes Campground (828) 555-1234

Mary Hutchins

Owner Tiny Homes Campground (828) 555-1235

Bob Johnson

Campground Resident Administrator (828) 555-1236

Front Desk (828) 555-1237

Why Design

www.whydesign.com (828) 555-1238

Campground Web Site

www.tinyhomescampground.com Tiny Home Manufacture Fourlightshouses.com

Have A Nice Day