Booklet by Camy Kumar

CONTENTS Type

Page

Typography..................................................................................................................................................................................................3-8 - Types of Typography - 3DS MAX - Kinetic Typography - Placard Still Image.......................................................................................................................................................................................................9 - Wallpaper Rhythms Research..................................................................................................................................................................................................10-12 - Questionnaire - Presentation Motion.....................................................................................................................................................................................................13-16 - Stop Motion: Gravity - Capturing Buda from the Turks - Commercial - A Christmas Carol: Title Sequence

ORIGINALITY COMES FROM EXPRESSION.

TYPES OF TYPOGRAPHY

Standard Typography (2048x1536 px) Strategy: The Rule of Thirds Colour: Monochromatic Variation

So I decided to go for simplicity throughout my compositions.

Vernacular Typography (1294x800 px)

#226797

Strategy: The Golden Ratio Colour: Analogous Relationship

This composition uses original stock images took from my dad and sister’s number plates. Yeah I figured that I’d get my font from them.. So what inspired me to create this piece of work? Well as I sat at my computer desk with freezing cold hands trying to pen tool my way through an original stock image.. Well I guess you can guess the rest ;) I used Blue shades of #226797 that represent and conveys a cold feeling; trying to help let the viewer feel what I was feeling as I created this piece of work. I did try to add a ‘wet/dripping’ effect to the ‘COLD’ typography, however I felt that the piece is just as effective as it is currently. If I had the oppotunity to improve the piece, then I would definitly add a wet/dripping effect to the text in order to make it have a little bit of personality.

This composition includes original stock images that I took of the road labelled ‘BUS STOP’. I decided to come up with a concept that a passive audience can take in and achieving this by only using the typography in the stock images that I took. I found that by using the golden ratio method, I was able to create a piece of work that actually looks proportional to the canvas- not sure about the human figure though, although by making the figure of the human disproportional to the ‘BUS’ lettering; I was able to convey a deeper significance to the piece. It gives a sense of horror and fright of the reality of how big a bus is in proportion to a human. The figure itself being created by the use of ‘STOP’ has been used with shades of red and yellow. STOP is used as a verb to draw attention to the viewer.

Abstract Typography (1000x500 px) Strategy: The Rule of Odds Colour: Split Complementary Relationship

I took several shots of objects in my house that looked like an abstract type and tried to link images together. I came up with the word â&#x20AC;&#x2DC;STONEâ&#x20AC;&#x2122; and I ended up concentrating on creating a composition that focussed on what could be instead of making something look pretty. By applying the rule of odds, the viewer is to observe the composition in more detail as there are an odd number of objects in the composition. I also set the main focal point as the heart that is in a shape of an O, as I set the lighting to focus on it; the eyes of the viewer are drawn to it making it the focal point. The heart represents a cold and calculated person inside and I managed to use split complementary colour to bring this idea across. I also figured that the heart could link in with the aum sumbol (religious culture) and the horse shoe that westernised people see as luck. I experimented with the split complementary combinations and by using abstract typography, I created a piece that focussed on what it could be..

3DS MAX I have never used 3DS Max before but I felt that I performed well in creating three pieces of work that have meaning to them whilst blending and flowing into the stock/ background. I created two still compositions and 1 moving image.

Audi; Dream’in (3840x1080 px).

I used a stock image that I found on the internet to use as my personal palette for the 3D text and I also used it as the background for my composition. Throughout the process of producing the still image, I used techniques such as the rule of thirds in order to keep the balance between the text, foreground, middle and background image. I have always had a soft spot for cars especially the model Audi, so I used my interest in cars to create a piece of work that reflect-

section is from the viewer- making the 3D feel more realistic.

ed on that interest. The stock footage (that’s located in Japan) has a calm, respectful and peaceful feel to it with sakura flowers floating around the car making the atmosphere feel elegant. Looking at the image makes the viewer feel as if they want to experience the atmosphere thus wanting to feel a part of the image. With this in mind, I came up with the lexis ‘Dream’in’. I put an apostrophe in ‘Dream’in’ making it a contraction. This means that it makes the lexis roll off the tongue compared to ‘dreaming’ which is quite harsh on the tongue. The typography really influences the behaviour of the still image through the warm colours used and by using Sakura flower brushes: I was able to make the typography blend into the scene. The size of the flowers also give a feel of the angle and distance the

Sand; Lost (1280x720 px).

Unlike with the previous piece of work, I used an original stock image in this composition. I also used it as my colour palette as I wanted the 3D text to blend in with the background as much as possible to make the text feel as if it is a part of the background. For this still image, I managed to come up with a lexis that reflects on the original stock image. ‘Lost’ is blended in with the background making it feel in the image rather than out. I managed to blend it in through simple filters and by adding shadow to the text, I managed to create depth to the text making sure that it reflected in the lights’ direction- thus creating realistic shadows.

In addition, sand affiliates with beach and waves and I thought of the idea of waves washing away the ‘engraved’ characters and symbols in the sand. This in my opinion, reflects on the lexis ‘Lost’. Just by looking at the image; the viewer connects the image with perhaps memories in their life. This is the reason to why I feel that the image is effective in successfully communicating with the audience.

Love (1280x720 px).

This is an animated piece of work that I created purely using 3DS Max without any stock footage. The book ‘Stop think go do’ gave me inspiration to create a composition that had 3D text which created a narrative itself without the use of any images in the backgroundthus not distracting the viewer’s eyes from the main focal point; the story within the text. I came up with the lexis ‘love’ which has many connotations to it; both positive and negative. With this in mind, I worked on showing the viewer the good and ugly side to love. I created the 3D Love text clean and smooth with the colour; Amethyst

I am proud of this composition as this is the first time using 3DS Max to create still images as well as an animation. Through the help of YouTube tutorials, I managed to create a simple composition that got the narrative across.

#9966CC representing the lovely aspects to love. I then animated the text with a particular effect to ‘remove’ the cleanliness and ‘cover’ of the text and to replace it with an insight to the ugly side of love. To convey this message I used a grimey texture and altered it to fix the text how I wanted it to be. Unfortunately I was not able to fully get the particular effect working but the purple cover still fades away making me happy with the outcome. If I could improve this piece of work, then I’d make sure to improve the lighting of the text and to get the particular effect fully working. I’d also include a background of perhaps plants with the text laying on the soil and then animate the plants to slowly die as the text is animating. Not a bad idea now that I think about it..

KINETIC TYPE The song I used for the animation is Tupac-Keep your head up. I feel that the song has meaning to it and has a message that people need to respect more. ‘To respect woman as we have all come from one’. With this in mind, I created a storyboard and jotted down ideas/frames/timing and descriptions of which each scene will consist of. I would say that I performed well in considering the balance throughout each frame and experimenting with the kinetic energy within the words. For the font, I planned to keep it consistent so that the viewer is not confused. I used a generic font although for the final line I used a different font so that the phrase ‘keep your

As for the position, whilst I took into account the momentum and meaning to the word; I used several different positions in order to keep the viewer engaged. These included turning words upside down as well as making them move off the canvas at a fast pace.

head up’ came out bold and strong thus making it effective in catching the viewers attention. I also concentrated on the colour scheme. Making the main colours pink/rose red to refelct on the connotations to the lyrics in the song. At times I would add a contrasting colour such as a deep blue in roder to make a word more visible/noticeable to the viewer.

Due to the song being quite fast paced, I had to ensure that the typography text matched the speed of my voice and therefore were not over edited otherwise that would take away the ability for the viewer to recognize the words.

To each of the words, I made sure to use actions that reflect on the words. These include words such as ‘Up’ and ‘Came’ that have momentum in them. Words such as ‘Hate’ and ‘Leave’ had their own colour as they’re quite harsh, bold words that stand out.

I would say that I am proud of the outcome due to this being my first time creating kinetic typography, however I know that there is a lot of improvement that can be done to the piece of work.

PLACARD

Topic Ideas:

ing it/Tap left running

Insurance: Goes down/Robs Pocket/ Loans/Higher than valuables/ Government hand bigger than civilian

Drugs:â&#x20AC;&#x2122;I am made of Marijuanaâ&#x20AC;&#x2122; pot monster/ Hidden drugs/Passive smoking/Kills kids/Affects relationships

Poverty: Food&Wealth/Drop of water with Indian children surround-

Chosen Topic: Drugs. After choosing my idea, I hand drew several potential designs

and chose one to work on. I experimented with a play on words trying to get the message across to a wide range audience. The message being that people should not smoke Marijuana around children as it is passive smoking and can influence them to smoke the drug themself thus affect-

ing their health one way or another. I tested whether the message is clear enough by asking 3 members of my family to tell me what they thought of the placard and each one managed to figure out the message making me successful in communicating the message chosen clearly.

WALLPAPER RHYTHMS Piece 1: Mobile Wallpaper

Colour Palette: Black and White. Regular Rhythm & Mono Rhythmic.

Piece 2: Mobile Wallpaper

Piece 3: Desktop Background

Colour Palette: Two Colour #9e280c and #130c02 monochromatic relationship. Flowing Rhythm & Poly Rhythmic.

Colour Palette: Taken from stock images used. Progressive Rhythm & Poly Rhythmic.

Process

Stock Images

In-situ photographs

QUESTIONNAIRE QUESTION 1 From first glance, which piece of work looks more professional and why? Using a different style on the text distinguishing it from everything else catches the eye

QUESTION 6 What comes to mind when contrasting the two pieces? When contrasting the two pieces, I think of how much hope there is within the Audi image.

QUESTION 11 How do the two pieces instigate you to create something of your own? With the variety of styles used it would me want to create something unique such as they are or moreso

QUESTION 2 What feeling is being provoked in the 3D text piece? Main difference would be that for the 3D text the message is right there whereas the animation gives you the feeling of wanting to keep watching for the entire message

QUESTION 7 Are you encouraged to feel a false sensation? If so, how? No

QUESTION 12 How does the 3D text piece lead your eyes to the main focal point? Using a different style on the text distinguishing it from everything else catches the eye

QUESTION 3 What are the main colours represented in the 3D text piece and what do they represent? Main colours are light and dark the light representing the car to attract the readers eyes QUESTION 4 Do the two pieces set a sense of false hope? How can you tell? The Audi doesn’t, however the animation does set a sense of false hope. This is because the animation does not cover aspects of how the person can get better. QUESTION 5 What aura do you feel when contrasting the two pieces? It makes me think of how different every design can be using different effects , colours.

QUESTION 8 How does the colour differentiate the two pieces from one another? The 3D text piece looks a bit darker than the animation

QUESTION 13 What subject do you recognize within the two pieces (i.e. political, education, etc) and how does it reflect on reality? The 3d piece reflects on politics and finance. The fact that the word says ‘Dreamin’ obviously is implying that not many can afford such a luxury. The animation on the other hand is giving an insight to the life of an autistic person.

QUESTION 9 What would you change about the two pieces? 3D text piece: Making the text blend more with the rest of the picture, Animation: Stopping all those different art styles it kinda gave me a headache.

QUESTION 14 How is the lighting different between the two pieces? The 3d piece has little light due to the materials surrounding the car. The light used is giving depth to certain areas of the image. The animation on the other hand has bright lighting as it is one tone throughout the animation.

QUESTION 10 How does the choice of angles used alter the perspective of the two pieces? The 3d piece: You can see the depth of the car and what is around it- the distance the blossoms are. The animation allows you to get a feel of the place making you feel as if you are in the animation.

QUESTION 15 Do you think the 3D text piece has a good enough message to be shown worldwide, if so why? Nope QUESTION 16 Who would you recommend the pieces of work to? 3D text could be for a cars sales company and the animation for an advertisement of candy or a drink QUESTION 17 Which piece caught your attention most and why? The 3d piece as it is a single image and not long in duration! It gives you the freedom to look at it for however long you want to. QUESTION 18 Do you think the animation still has a strong message if watched several times, if so why? No, due to it not getting to the point QUESTION 19 What word could you have used instead of the current word in the 3D text piece? Perhaps the name of the model, Audi or even ‘Luxury’. QUESTION 20 Does the soundtrack to the animation work well with the piece? Why? Yes as it does its job of going with each action

PRESENTATION Do black and white still images have a bigger effect/more value compared to when colour is applied? Please express your ideas PRE BRAINSTORMING Before finding out the conclusion to the title, I asked 13 participants to answer the title with a range of example images shown. I then recorded the recieved data into a table. It has been made clear that portraits are preferred to be black and white due to colour ‘striping the historical context’ away from them. It also allows the subject in the portrait to ‘speak for themselves’ rather than the colour distracting the viewer’s eyes to the materials surrounding the subject. Points made that have been repeated by several participants; COLOUR Distracting 4 Alive 2 Better Conveyed 3 Emotions 5

Black and White still images also have a persona where the viewer feels like the still frame is frozen in time. Whereas colours embrace the subject and make it feel alive. I also gathered that colours tell a different story and convey many emotions whilst black and white gets straight to the point: bold and solid.

BLACK AND WHITE Subject speaks for themself 4 Impact/dark 4 Positive emotions 3 Strips positive emotion 2

In addition, colour creates a sense of realism to the image and makes the viewer feel a part of it. This makes the image alive and through the colours used, the viewer is to feel the emotions being conveyed in the image. This is a sense of escapism for the viewer in their daily life.

Conclusion Through brainstorming and getting opinions from several participants (who are from different backgrounds and a range of ages), I managed to come to an conclusion that It does depend on the image to whether an individual prefers black and white to colour.

Colour is about experimenting and emphasising on purity and clarity of what is in the image, being able to process an image with light and fabrics that reflect on life, however not always does colour reflect on the theme being represented in the still and so that is why many people prefer to rely on their eye and what looks good in order to

decide whether black and white suits the specific image in comparison to colour. In conclusion, you are unable to weigh which side is preferred most to an audience because the end result is dependent on the still frame.

STOP MOTION: GRAVITY TITLE: The Apple. WORD: Gravity Scene 1 Man lights the hot air balloon and it floats away. Scene 2 The hot air balloon flies into the tree and an apple falls. The apple floats and a man stands there

looking at it. Scene 3 The man walks up to the floating apple and looks at it closely. Scene 4 The man kicks the apple up into the sky. Scene 5 The apple is travelling through the sky and towards space. Scene 6

The apple reaches space and floats around the stars bumping into them. Scene 7 It finds the moon and beats the moon up. Scene 8 The apple has a race with birds flying towards the ground. Scene 9 Apple falls into a hand. Scene 10

Process

Apple ends up being thrown into the mouth. Scene 11 Apple explodes. Scene 12 Apple mush on the lense.

CAPTURING BUDA FROM THE TURKS The painting was made in order to show the war scene of 38 thousand men marching into the city of Buda trying to free it from the Turks. Whilst analysing the painting, I managed to come up with connotations that reflected on war, grief, social class and sadness. I felt that the perfect concept for the painting would reflect on these connotations and create a narrative of an ongoing war scene. The animation is structured by the camera movement. The camera guides the viewer through the different sections of the animation and then ends the animation by panning out until the whole canvas is shown. Throughout the animation you see what is expected in most cases; men on horses that are animated to move the way a horse

moves, a woman cooking, people fleeing, smoke drifting, bombs being shot and even workers doing their job. However I decided to add something that you wouldnâ&#x20AC;&#x2122;t expect which is at the end of the animation where the church lifts off into the sky: representing a rocket. This decision was made in order to engage the viewer leaving them to question the decision made. I could have improved the animation in several ways; making sure that the figures were cut out accurately, adding more action to the painting such as a herd of horses in the middle running towards the town, making figures move more realistically and in general- adding more action. Overall I feel that I performed well considering the effort I put in but if I had more time

then I would definitely approach the improvement points that I have stated above in order to improve the animation to a better standard. Script TITLE: Capturing Buda from the Turks 00:00 Men on horses talking whilst horses move. Man blowing horn. 00:05 Camera pans up. 00:08 Minions running. 00:10 Camera pans up. Bombs being shot into the city of Buda: some slow, fast high and low. 00:14 Camera pans to the left. Fire animating. 00:16 Camera pans down. Men doing their job. Bombs being shot into the city of Buda. Woman cooking. Civilians trying to escape. Decisions being made.

00:26 Camera pans up. Bombs being shot. Bombs blowing up in the smoke. 00:28 Camera pans out to show full canvas. Smoke drifting across top of the canvas. 00:36 Church lifts off into the sky. 00:40 Sources title. END.

COMMERCIAL ORIGINAL BIG SHAKE: http://www.youtube. com/watch?v=Jjp8SBKjgls THESIS A crew is shooting a commercial for Big Shake. The actor then takes a sip of the drink and the whole room is filled with energy. The trailer promotes the drink by showing that through the dancing of the crew, drinking the milkshake will give you: life, energy and make you feel better than ever. SCRIPT 00:00 Trailer starts with a man speaking with a camera recording the actor on stage. 00:02 Camera pans to the right focusing on the actor and crew on the set. Short 1 second view of the director. 00:04 Actor sticks straw into the carton. 00:05 Music starts to play. 00:09 Actor and crew on set are dancing.

conveys a sexual innuendo that flips the meaning of the original trailer to one that targets men (and possibly women) who are looking for something that reflects more on their ‘personal’ life. This drink is shown to be something that makes the viewer feel as if they are coming out of their comfort zone by doing things that they never thought they could do. It also gives them confidence as the trailer exceeds the expectations of what the viewer is expecting. SCRIPT 00:00 Trailer starts with a man speaking with a camera recording the actor on stage. 00:02 Camera pans to the right focusing on the actor and crew on the set. Short 1 second view of the director. 00:04 Actor sticks straw into the carton. 00:05 Music starts to play. 00:09 Actor and crew on set are dancing

Camera jolts as it pans out. 00:13 Camera pans to the left to capture rest of the crew. 00:14 Camera quickly zooms into a man located at the back of the set: dancing. 00:16 Camera quickly pans out capturing men to the left of the set. 00:18 Close up of man in blue shirt dancing (shaking his booty whilst smacking his bum). 00:19 Camera zooms into the actor on set: eyes ‘popping’ booty shaking. 00:21 Scene changes to 3 versions of the product and captions detailing what is in the product. Voice over speaking out the captions. 00:28 END. ANTITHESIS The actor takes a sip of the drink and the whole crew starts dancing. The trailer

with their groins pixelated. Camera jolts as it pans out. 00:13 Camera pans to the left to capture rest of the crew: groins all pixelated. 00:14 Camera quickly zooms into a man located at the back of the set: dancing. 00:16 Camera quickly pans out capturing men to the left of the set. 00:18 Close up of man in blue shirt dancing (shaking his booty whilst smacking his bum). 00:19 Camera zooms into the actor on set: eyes ‘popping’ booty shaking. 00:21 Scene changes to 3 versions of the product and captions detailing what is in the product. Voice over speaking out the captions: Viagra, Milk, Healthy.’ 00:27 Voice over says ‘It’s the big things that count’. 00:32 END.

A CHRISTMAS CAROL: TITLE SEQUENCE The book I chose to base my title sequence on in A Christmas Carol by Charles Dickens. I just this book due to my original knowledge and understanding on the narrative: thus giving me the benefit of creating a title sequence that reflected on the narrative accurately. Before starting the title sequence I did thorough extensive research on the narrative by reading the book, searching up information on the characters involved, looking at the moral of the narrative and even goign to the theatre to see the narrative in live-action. I then compared what I saw at the theatre with the movie of the book and began to come up with ideas for the title sequence. As I created my storyboard, I considered the aspects of design regarding balance, depth,

colour schemes, lighting and other elements. I ensured to make the title sequence target a young audience of 12-21+ and involved elements of gamepaly to target those with a taste and knowledge of Final Fantasy game play. By integrating this, I created a piece of work that is different and unique from the A Christmas Carol movie.

I would improve the materials such as the window to make it look more realistic. I would also change the characters into 3D and animate them with the materials (i.e. Scrooge wakign up out of bed). Iâ&#x20AC;&#x2122;d also make the animation longer and extend the duration of various scenes such as when the characters are speaking.

In order to create the title sequence, I used Photoshop CS6 to create flat images, 3DS MAX to create 3D type images (materials in the background specifically) and After Effects for the Animation. Using these programms allowed me to get a better knowlede of the potential in the programs and the duration of creating animation and creating specific things.

SCRIPT 00:00 Ghost of Christmas Past appears. 00:08 Scroogeâ&#x20AC;&#x2122;s top half of body peaks into the frame. 00:12 From shock of seeing the ghost, Scrooge dies and turns into a ghost. 00:15 Ghost of Christmas Present appears. Captions. 00:22 Scrooge swifts off towards out of the frame. 00:24 Frame swirls. Battle incoming.

If I had the oppotunity to improve my work,

00:29 Scrooge hits Ghost of Christmas Past. 00:38 Ghost of Christmas Past, present, future all attack Scrooge. 00:50 Scrooge attacks all the ghosts with his ultimate. 00:57 Captions. 1:00 Ghosts disappears. 1:03 Scrooge left on own with title. 1:08 Non Diagetic sound fades out. 1:12 End.