A new era
for the Canadian Electricity Association - By Rewa Mourad Communications and Diversity Advisor, Canadian Electricity Association
M
uch has been written about the COVID-19 pandemic, from its long-lasting impact on our world, to how it aggressively demonstrated society’s unpreparedness for a sustained emergency. 2020 was an exceptionally challenging year for people across the globe, for families, small businesses, communities, and under-privileged groups. Notwithstanding, the Canadian Electricity Association (CEA) and our member companies – from vertically integrated electric utilities, independent power producers, transmission and distribution companies, to power marketers, to manufacturers and suppliers of indystry materials, technology and services – have made it an extraordinary year for the electricity sector.
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canadian electricity association - THE GRID 2021 | Renewal
Without surprise, we have proven to be, once again, particularly resilient. CEA is proud to have not only maintained a high level of service and continuous support to members – as their work to deliver reliable, safe and affordable electricity for Canadians was arguably more crucial and more challenging than ever before – but we have also seamlessly pivoted to a virtual state, continued to engage with partners, meet with key decision-makers, and of course, deal with the physical and psychological challenges of a global pandemic. A 2020 milestone for the Association that is also worth highlighting, a considerable achievement that was a product of true dedication and collaboration, was the renewal of our Strategic Plan. CEA’s renewed Plan presents a direct path to strengthen our role of providing value-added services, products and programming to our membership and advancing the strategic interests of Canada’s electricity industry.
