meatbusinesspro.com $7.99 THE BEEF, PORK & POULTRY INDUSTRY DIGITAL MAGAZINE August 2022 AG MINISTERS REACH PARTNERSHIP AGREEMENT AND OFFER NEW FUNDS Canadian Cattle Association Launching its New Brand Government Invests $8.7M for Clean Technologies McDonald's Canada Announces New Initiatives FCC: Producers Can Adapt to the New Economic Reality The Next Generation of Agriculture
https://www.yesgroup.ca
1128654 1618202224Canadian AssociationCattleLaunching its New Brand Ag Ministers Reach Partnership Agreement and Offer New Funds The Best Cleaning Practices to Prevent Food Technologies$8.7MGovernmentFarmsAcquisitionGrainCargillContaminationandContinentalCompleteofSandersonInvestsforClean August 2022 Bison Producers Get Support McDonald's Canada Announces New Initiatives FCC: Producers Can Adapt to the New Economic Reality Global Animal Sector Q3 Pork Report The Next Generation of Agriculture
https://www.yesgroup.ca
CANADIAN CATTLE ASSOCIATION
5meatbusinesspro.com August 2022 MEATBUSINESSPRO August 2022 Volume 26 Number 8 Meat Business Pro is published 12 times a year by We Communications West Inc We Communications West Inc. 106-530 Kenaston Boulevard Winnipeg, MB, Canada R3N 1Z4 Phone: 204.985.9502 Fax: 204.582.9800 Toll Free: 1.800.344.7055 E-mail: availableMeatWebsite:publishing@meatbusiness.cawww.meatbusinesspro.comBusinessProsubscriptionsarefor$28.00/yearor$46.00/two years and includes the annual Buyers Guide issue. ©2020 We Communications West Inc. All rights reserved. The contents of this publication may not be reproduced by any means in whole or in part, without prior written consent from the publisher. Printed in Canada. ISSN 1715-6726 CO MMUNICATIONS W EST IN C PatrickCREATIVECONTRIBUTINGcam@meatbusiness.caCamDIGITALpublishing@meatbusiness.caScottMANAGINGray@meatbusiness.caRayPUBLISHERBlumenfeldEDITORTaylorMEDIAEDITORPattersonWRITERSDIRECTORCairns
THE BEEF, PORK & POULTRY INDUSTRY DIGITAL MAGAZINE
With the launch of our new brand this does not change. The focus and commitment of our Board and our staff is unwavering to advance the priorities of Canadian cattle farmers and ranchers both domestically and internationally and sharing our industry’s story with Canadians. One of my top priorities as president is rooted in my passion to leave a vibrant industry for our next generation. Canadian cattle production is always evolving. As our industry moves forward, so does our brand. I’m proud to see the launch of the new Canadian Cattle Association. We are fortunate to have a strong and diverse group of people invested in this industry, from coast to coast. Our new brand identity was created to encompass everyone in Canada who plays a key role in raising the world’s best beef. This sentiment holds true when it comes to my own ranch. As a fifth-generation ranching operation, our success is rooted in the contributions of all family members, and in the hard work and dedication of Canadians from pasture to •plate.Our
• Our new brand will help us continue to tell our story.
I’m proud of our heritage and our ongoing efforts to conserve our ecosystems, while producing consumers flavourful and nutritious beef. We are cattle country..
new logo is inspired by the key elements of importance to our organization: Our country, our cattle, and our environment.
• One that is proud of our roots and encompasses everyone in the cattle •industry.Ourindustry is dynamic, forward-thinking, diversifying, climate positive, and quintessentially Canadian. It’s time we tell Canadians why. I’m confident our new brand will do this.
• One that focuses on how we utilize emerging technologies to produce more beef while using less land, water, and resources—all while continuing to lower our emissions.
• One that showcases our beautiful rural communities and the way we care for our animals.
LAUNCHING ITS NEW BRAND
• Despite the brand change, our organizational goal remains the same: Serving as the national voice of Canada’s 60,000 beef farmers and ranchers.
Jack Roberts, Cam Patterson, Scott Taylor, SeoRhin Yoo Statement from Reg Schellenberg, Canadian Cattle Association (CCA) President: Since becoming President of the CCA in March, I continue to follow the most important advice that was shared with me when I was elected to the CCA Board: Remember your roots and the people you represent.
• One that highlights our environmental stewardship and generations of sustainable practices.
The federal, provincial, and territorial (FPT) Ministers of Agriculture have reached an agreement in principle for the Sustainable Canadian Agricultural Partnership at their recent Annual Meeting in Saskatoon, Saskatchewan. This new five-year agreement will inject $500 million in new funds, representing a 25% increase in the cost-shared portion of the partnership. To enhance economic sustainability, Ministers agreed to improve Business Risk Management (BRM) programs, including raising the AgriStability compensation rate from 70% to 80%. Under the cost-shared envelope, they agreed in principle to the $250 million Resilient Agricultural Landscape Program to support ecological goods and services provided by the agriculture sector. The new agreement includes stronger targets such as a 3-5 MT reduction in greenhouse gas emissions, increasing sector competitiveness, revenue and exports, and increased participation of Indigenous Peoples, women and youth. There will also be a focus on measuring the results of framework investments.
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MINISTERS
AG REACH PARTNERSHIP AGREEMENT AND OFFER NEW FUNDS
Over the course of the agreement, Ministers agreed to implement new measures to the suite of BRM programs, which will make them more timely, equitable and easy to understand as well as to better protect producers against climate risk. Ministers will continue to collaborate with producers to ensure they have a suite of programs they can rely on when they face extraordinary situations.
The agreement, which will require appropriate authorities by each jurisdiction, will mark an ambitious path forward to advance the five priorities agreed to in the Guelph Statement. It will position our sector for continued success as a world leader in environmentally, economically and socially sustainable agriculture. It will enable an innovative and productive internationally competitive sector that can continue to feed Canada and a growing global population at a time when rising costs and global food security are significant concerns.
In addition to the new agreement and BRM improvements, Ministers advanced discussions on other priority areas including the country’s unique opportunity to feed Canadians and the world through global leadership. Ministers discussed market access, food supply chain, and trade issues, and how to help maximize Canada’s contribution to global food supply. Ministers also discussed the importance of reducing barriers to interprovincial trade and welcome four pilot projects focussed on domestic trade in border regions and Ready to Grow plants. Ministers also discussed the importance of ensuring that efforts to reduce emissions from fertilizer or other agricultural sources do not impede Canada’s ability to contribute to domestic and global food security, now or into the future. Ministers agreed to continue to work together and with the sector’s value chain to build on producer’s efforts to reduce fertilizer-related emissions while maintaining competitiveness and Canada’s reputation as a top producer of quality crops.
7meatbusinesspro.com August 2022 MEATBUSINESSPRO
NSF International in Canada recently launched a new website - www.nsfcanada.ca - to give Canada’s growing and complex food and beverage industry easy access to the global public health organization’s expertise and services in Canada. The website combines information on the depth, experience and capabilities of the NSF International Canadian office with access to NSF International’s global services dedicated to food safety and Evolvingquality.regulations across countries and increasing complexities associated with a globalized food supply network present challenges for NSF International clients in Canada and around the world. The new Canadian website offers expertise and services to help companies navigate these challenges, including certification and auditing, consulting, technical services, training and education, food and label compliance, packaging, and product and process development.
NSF International’s Canadian website provides information on the following services: Certification & auditing: Third-party food safety audits and certifications, which are integral components of supplier selection and regulatory compliance. Accurate audits are the first step toward successful verification of a company’s food safety system, providing improved brand protection and customer confidence. Certifications and audits are available for animal and produce in the agriculture industry, GFSI certification and management system registration. Consulting: A full-service team approach providing technical resources, expertise and insight for a wide range of food safety and quality services. NSF International provides finished product inspection testing for food, packaging and non-food testing for rapid analysis and insight to protect the brand, technical support services from on-site temporary or permanent technical staffing placements, and various types of consulting.
Technical services: A one-stop solution for food product compliance and formulation, from concept to finished product, including food and label compliance, packaging, product and process development, and shelf-life and product evaluation. Training and education: Training for the global food and beverage industry across the supply chain as an
The next Annual FPT Ministers' meeting will be held in Fredericton, New Brunswick in July 2023. For more information about other items discussed, please see the Backgrounder: Annual Meeting of Federal, Provincial and Territorial Ministers of
September/October 2017 CANADIAN MEAT BUSINESS 23meatbusiness.ca
accredited International Association for Continuing Education and Training (IACET) site. Topics include HACCP, food safety and quality, GFSI benchmarked standards, regulations (including FSMA), food science, food packaging, food microbiology and ISO standards. Training modalities include eLearning, on-site, customized and open enrolment.
It was agreed that Quebec will use its targets and accountability mechanisms to contribute to the collective results of the partnership.
Additionally, the website includes information about management system registrations for the food, automotive, environmental, information security, medical devices, aerospace and chemical industries, as well as for Ontario drinking water programs.
NSF INTERNATIONAL FOCUSES ON CANADIAN FOOD INDUSTRY WITH NEW WEBSITE FOR SERVICES IN CANADA
Ministers also advanced talks around African Swine Fever prevention and preparedness, including lessons learned from the recent Avian Influenza outbreak response. They discussed labour and ongoing work towards a federal National Agricultural Labour Strategy and regulatory priorities. Ministers discussed progress made on a Code of Conduct for grocery retailers and suppliers, which included a presentation by the industry steering committee on concrete elements of a code. They encouraged industry to present a complete code by November 2022. Ministers addressed the importance of the health of bee populations, domestic and native, to Canada's economy and the environment. They agreed to work together to make science-based decisions about the safe import of honeybees. Ministers also noted the ongoing collaboration between the Canadian Food Inspection Agency and cattle sectors to perform a risk analysis to potential changes to the bovine spongiform encephalopathy (BSE) control measures to maintain its negligible status within the World Organization for Animal Health.
Global public health organization showcases services for Canada’s growing and fast-changing food industry https://www.yesgroup.ca
As a meat producer, you know that maintaining food safety in your facility is an essential part of your job. However, you understand how challenging this area is to get down to a science. That is because food contamination can occur through a myriad of means, such as unwashed hands, equipment not being disinfected, improper food storage or handling, or any other number of contamination sources. Due to the nature of contamination, many in the food industry have difficulty keeping their product from being contaminated. Even the most conscientious companies can experience food contamination issues. That's why we have put together some things to keep in mind regarding food safety and contamination.
IDENTIFY HIGH-TOUCH ITEMS & HIGH-TRAFFIC AREAS
Before even beginning sanitization, the first step in taking care of your facility is to identify the areas most likely to be contaminated. Take a walk through your facility and plan out each area and item that will need cleaning and how you will clean it. Pay extra attention to processing lines or storage areas, as the CDC has identified these areas as likely spots to spread germs and cross-contaminate. These spots and other parts of your facility considered high-traffic areas should be cleaned frequently. Write up a step-by-step guide or cleaning schedule to keep track of each area. Using cleaning service software can be an effective way to manage these tasks, or you can write up a list of duties and areas. If you're a visual learner or manager, printing out a simple floorplan of your facility and marking the cleaning areas to prioritize can be an easy way of managing the day-to-day cleaning schedule.
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9meatbusinesspro.com August 2022 MEATBUSINESSPRO VEMAG REPLACEMENT PARTS https://www.dhenryandsons.com Continued on page 10 SUPPLY CHECKLIST After determining the areas of your facility that require the most attention, the next step is making sure you're fully equipped to do the job. Do you have all the supplies, tools, and products you need to complete your cleaning procedures? Keeping a supply list that is shared between anyone responsible for keeping your production line and facility clean is essential in keeping track of your inventory. Mark off which supplies you have used each day or week and keep track of areas that need to be topped up. Just by writing things down and keeping track of supply on a scheduled basis, whether that be daily or weekly, you will be much more efficient in your cleaning processes and more likely to keep every area of your facility clean.
Ensure that all through the cleaning process, even when using industrial-grade cleaning equipment, you're using a suitable disinfectant and doing your due diligence when it comes to your personal protective equipment. Use gloves and masks to avoid spreading contamination yourself, and always work with EPA registered disinfectants. Use brushes, rags, and sponges for day-to-day casual cleaning efforts, and carefully scrub problematic areas.
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ADDITIONAL CLEANING RECOMMENDATIONS
PRESSURE WASHERS AND STEAM CLEANERS
Whatever the size of your meat processing facility, you may want to consider investing in a pressure washer or steam cleaner, because both of these machines can actually reduce labor costs while improving the quality of your cleaning process - saving you time, money, and even effort over time. Let's start with pressure washers, which are often perfect for food processing facilities because they have high flow rates, intense pressure, and incredibly high temperatures. These come in several different sizes, from 1,500 PSI all the way up to 3,000 PSI (pounds per square inch). This means that you can choose the one that works best for your needs, by looking at how much water pressure it puts out per square inch of nozzle diameter. If you have a large facility, with lots of hightouch and grimy areas, chances are, a pressure washer will benefit you greatly and save you lots of time.
ADDITIONAL CLEANING SUPPLIES
Avoiding food contamination is an active process that requires involvement from all levels of your business. Striving for cleanliness in your facility should start with you. Ensure you thoroughly wash your hands before
Steam cleaners are another powerful piece of industrial cleaning equipment that your facility could be utilizing in your cleaning efforts. Steam cleaners are cleaning machines that use pressurized steam for sanitizing and disinfecting floors, walls, and other surfaces. They're typically used for professional food service and restaurant cleaning jobs because they eliminate bacteria without using harsh chemicals that can damage equipment or leave residue behind on food preparation surfaces. While offering lower pressure than power washers, vapor steam cleaners are equipped to kill bacteria, which is of huge importance to any meat business. For example, some steam cleaners offer boiler steam temperatures up to 356°F. Keep in mind that in a meat processing facility, to meet USDA guidelines, industrial and commercial equipment is necessary, so always be sure to do your research and choose the right equipment for your unique situation.
Daimer Industries® is a private company headquartered in Lawrence, Massachusetts. We are a globally recognized leader in innovative, technologically advanced commercial and industrial cleaning equipment for virtually all major commercial and industrial cleaning applications. We are the cleaning equipment provider of choice for many notable companies.
11meatbusinesspro.com August 2022 MEATBUSINESSPRO and after cleaning, and wear proper personal protection equipment (PPE) like gloves, a mask, and a face shield to prevent bacteria from spreading. Disinfect high-touch items daily and as often as possible, being careful to clean surfaces from top to bottom. Be thorough when you are disinfecting surfaces - do not just spray and wipe and call it a day.
Another thing to look into is manufacturer cleaning guidelines included with many of the products you use in your day-to-day operations. Reviewing these guidelines will ensure that you know the responsibilities to add to your cleaning schedule. When thinking about cleaning guidelines, you can also check out SafeServ food handler guidelines to make sure you are up to date on cleaning expectations and requirements of your food processing facility. Whatever part of the meat industry you're in, cleaning standards are vital for your business. If you even have one instance of contamination and someone gets sick, your facility will have serious ramifications. Putting a concerted effort into cleaning and disinfection management is worth your time and effort. Identify high-traffic areas in your facility, clean them properly with industrial cleaners, and ensure everything follows USDA guidelines. Then, your business should be in tiptop shape and ready to send products to distribution!
ABOUT DAIMER INDUSTRIES
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The deal had raised concerns on Capitol Hill, where lawmakers asked for the Justice Department to take a hard look at it because of fear of pushing up prices. The Justice Department, which had been investigating the deal for antitrust concerns, declined comment Chicken wings and breasts have climbed 38% and 24% since February year-over-year, respectively, according to research from Wells Fargo.
The Biden administration, concerned about price hikes in general and especially in the meat sector, announced in January that it would spend $1 billion and issue new rules as a way to address a lack of "meaningful competition" in meat processing.
Cargill and Continental Grain Co announced that they had closed their deal to buy Sanderson Farms Inc, the third largest chicken producer, in a deal worth $4.5 Underbillion.
the deal, Sanderson is being combined with Continental Grain subsidiary Wayne Farms. Any outstanding issues with the Justice Department were resolved prior to close, according to a person familiar with the matter.
CARGILL, CONTINENTAL CLOSE U.S. CHICKEN ACQUISITION
https://www.beaconmetals.com
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The Minister of Agriculture and Agri-Food, the Honourable Marie-Claude Bibeau, recently announced 28 additional projects under the Agricultural Clean Technology (ACT) Program. This investment of more than $8.7 million will support the adoption of clean technologies across Canada.
Investments in clean technology are supporting farmers who must face the challenges of today—from drought to extreme weather—and propelling climate action to build a healthy future for Canada. This new investment builds on work already under way to help farmers reduce greenhouse gas emissions and develop technology to adapt to climate change. Minister Bibeau stated, ”Recent droughts and flooding across Canada are another stark reminder that Canadian farmers are on the front lines of climate change. This new wave of innovative green projects announced today under our Agricultural Clean Technology Program demonstrates our intention to help farmers optimize the stewardship of the land, while increasing their productivity and profitability.”
FOR
In Manitoba, more than $2.5 million will support five new projects. Under the ACT Program, farmers and agri-businesses will have access to funding to help develop and adopt the latest clean technologies to reduce greenhouse gas emissions and boost their longterm competitiveness. This funding is focused on three priority areas: green energy and energy efficiency, precision agriculture; and bioeconomy solutions. Through the recently expanded ACT Program, it is anticipated that current pollution levels will be reduced by up to 0.8 megaton as a result of fuel switching and decreased fuel consumption. This program is already helping hundreds of farmers with contributions of at least $50,000 to adopt clean technologies, including new grain dryers or barn heating systems.
GOVERNMENT INVESTS $8.7M CLEAN TECHNOLOGIES
6.
THE BEST
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September/October 2017
Ronnie P. meat and DEFENSE PROMOTING THE HEALTH BENEFITS
• And through the ACT – Research and Innovation Stream, two approved projects will support premarket innovation including research, development, demonstration and commercialization of agricultural clean technologies.
“Our priorities include being the best neighbor anyone could ask for. We will employ and develop technologies to mitigate any negative effect people may associate with processing facilities. We will capture the methane to help power the facility, utilize renewable energy sources, we will recycle a majority of the water used daily, and we have been working on efficient transportation plans as well,” Kingsbury said.
2. Eat preservesZincCalifornia,Dr.linkedBeingCharlotteis Boost Due chronicantibodiesto Power The growthThebuildingMusclesproteinprotein Meat Meat contains body protein.threonine,isoleucine,cannot Eat Meat educationandFacts’meatonlyTheacid,Sayfunctioningproductioncontains‘hello’vitaminlineapplyhealthpoultry.
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By Ronnie P. Cons Red meat is often wrongly portrayed as being unhealthy. some in the media as unhealthy or not environmentally friendly.
1. Let’s IRON out the Truth on Meat! “You would need to eat a massive amount of spinach to equal (the iron content) in a steak,” says Christopher Golden, liver, absorption.foundIronspinach.625found
https://www.mmequip.com QUICK FACTS
•population.Aspartof
• Projects and final funding are subject to negotiation of a contribution agreement.
The Government of Canada continues to make investments to create an enabling environment for the research, development and adoption of clean technology. This will help farmers and agri-businesses drive the changes required to achieve a low-carbon economy and sustainably feed a growing global
• Announced today, through the ACT – Adoption Stream, 26 approved projects will support the adoption of clean technologies, with a priority on those that meaningfully reduce GHG emissions.
A STRONG OFFENSE
Vegan, fish and other non-meat diets have been proposed as healthier alternatives. The result of this onslaught of negative meat messages has influenced many families to cut back on their meat and poultry purchases. Perceptions may reality but truth trumps misinformation. Parents and other consumers want what is best for their health and that of their families. They are also aware that a lot of false information is out there and as such, are open to scientific facts that can correct their Thismisconceptions.providesan opportunity for retail meat departments to implement an instore ‘Healthy Meat Facts’ nutritional campaign to set the record straight and convince their customers that meat and poultry are actually good for one’s health and that they should increase rather than decrease their purchases of it. The campaign outlined below can have a direct impact on sales: Start by displaying instore posters promoting the nutritional value of meat. They should be innovative, eye catching and be designed to specifically contradict any meat myths. The comments should all be literature based quoting research papers or MDs for maximum effect. Various posters should be made - each with a brief but powerful message covering one Posterstheme.can convey the following healthy meat fact messages:
the Emissions Reduction Plan launched in March 2022, the Government of Canada has committed over $1 billion in new funding to accelerate the agricultural sector’s progress on reducing emissions and to remain a global leader in sustainable agriculture. This commitment includes an additional $330 million to the Agricultural Clean Technology (ACT) Program, tripling the support for innovation and the development and adoption of clean technologies in the agricultural sector, and an additional $470 million for the On-Farm Climate Action Fund to broaden and extend the program past 2024.
• Program funding for the ACT – Adoption Stream is up to $100 million over five years with $50 million set aside for the purchase and installation of more efficient grain dryers for Canadian farmers, and up to $10 million over the next two years (2021–2023) is to be used toward powering farms with cleaner energy and moving off diesel fuel. The recently announced Black Hills Industrial Park is the preferred site and is adjacent to Highway 79 and Old Folsom Road, just south of Rapid City.
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22 CANADIAN MEAT BUSINESS
4.
• The funding announced today builds on a previous AgriMarketing investment for the Canadian Bison Association of up to $124,548 from 2018-2021 to help grow international markets and undertake an advocacy strategy to strengthen trade relationships.
QUICK FACTS
BISON PRODUCERS GET SUPPORT
Canada’s bison producers deliver healthy, naturally grown products that are in demand here and around the world. At the recent International Bison Convention 2022, Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced an investment of up to $133,611 over two years to support economic growth for Canada’s bison industry. Helping bison producers seize market opportunities for their high-quality products contributes to a healthy, sustainable economy. With funding under the AgriMarketing Program, the Canadian Bison Association will be provided with the necessary resources to increase its efforts to expand and grow market access in Europe and to increase exports of Canadian bison to the United States. This funding supports the delivery of the International Bison Convention 2022 as well as other engagement and advocacy activities. "This investment is very important in assisting the bison industry in rebuilding European markets as well as supporting strategies to ensure growth in exports to the United States. A significant portion of the increase in consumer awareness and exports globally can be attributed to the ongoing funding received through the AgriMarketing Program,” stated Terry Kremeniuk, Executive Director, Canadian Bison Association
• The AgriMarketing Program, a federally funded program under the Canadian Agricultural Partnership, aims to increase and diversify exports to international markets and seize domestic market opportunities through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high-quality and safe food.
• There are nearly 150,000 bison on over 980 farms in Canada. Bison production in Canada is concentrated in the west, with 79 per cent of the herd in Saskatchewan and Alberta.
Increasing bison exports translates into economic activity all along the value chain, including for the many rural communities where producers operate. As our economic recovery continues, the Government of Canada is supporting the bison industry with the resources it needs to reclaim important markets and increase exports to spur economic growth.
The bison industry is an increasingly important contributor to the Canadian economy, with live bison and bison meat exports reaching nearly $90 million in 2021. Demand is growing as more consumers look to bison as a source of lean, nutrient-dense, naturally grown meat. Bison are also gaining favour among ecoconscious consumers as the livestock help balance and maintain a healthy ecosystem where they graze and interact.
• The Canadian Bison Association is a national, nonprofit association representing the interests of the bison industry and its 550 members in Canada.
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https://www.cfib.ca
AMBITION TO ACTION
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The actions McDonald's Canada is working on are an investment in the future. Here's what the organization has planned: COMMUNITY CONNECTION
MCDONALD'S CANADA ANNOUNCES
In marking its first 55 years in Canada, McDonald's has announced a range of initiatives—both big and small— to make real and tangible change keeping the planet, food quality and sourcing and its local communities in "Wemind.are proud to serve our guests great-tasting, quality food, and we've always felt that our role in Canada goes beyond serving burgers to feeding and fostering our local communities," said Michèle Boudria, President and CEO, McDonald's Canada. "We want Canadians to know we remain absolutely committed to living our purpose, every single day, so they can feel good about enjoying the McDonald's they love for years to come. Today, we're sharing our commitments to take positive action on the things that matter to all of us—and what we're doing to get there." "As our communities grow and change, so do their priorities. Our guests want to know they can trust us to act responsibly," said Gemma Pryor, Senior Director, McDonald's Canada Impact Team, the team helping coordinate these changes across the organization. "We're making sure our choices, actions and values as a business show Canadians that what's important to them is also important to us."
• Supporting families: Together with its independent franchisees and guests, McDonald's Canada has a goal to donate over $70 million to Ronald McDonald House Charities® (RMHC®) over the next five years (20222026). This will help to nearly double the number of bedrooms for families across Canada over the next 10 years (2022-2032).
NEW INITIATIVESTRANSLATING
• Agricultural practices: Supporting regenerative agricultural practices in Canada along with the company's partners and suppliers including Ducks Unlimited Canada and Cargill to support rancher-led work through a $5 million Forage Program.
• Sustainable beef production: Supporting sustainable beef production in Canada. The organization sources at least 30% of the beef for McDonald's Quarter Pounder® burgers from farms and ranches certified to Canadian Roundtable for Sustainable Beef (CRSB) standards. crsbcertified.ca
• Future of farming: Continuing to help support future generations of Canadian Forfarmers.more information, visit mcdonalds.ca
DF: Absolutely. We’ve gotten a lot of good press highlighting the island cattle industry. I’m positive you’ll see more farms in our neck of the woods nominated next year. And I have to give the Canadian Cattleman’s Association recognition for choosing a farm from Prince Edward Island. We are small players in the national beef industry and I think it was a real credit to their organization to recognize us. They treated all the nominees royally and it was a real class act. It was a wonderful experience. https://www.yesgroiup.ca
DF: Yes, I think we were the first farm east of Ontario as far as I understand.
19meatbusinesspro.com August 2022 MEATBUSINESSPRO September/October 2017 CANADIAN MEAT BUSINESS 17meatbusiness.ca
• Sourcing: Sourcing ingredients like freshly cracked Canada Grade A eggs, potatoes, dairy and beef from nearly 50,000 Canadian farms.
FOOD QUALITY & SOURCING
DF: Yeah! That was a very nice moment for us. But I don’t like to use the word win actually. However, being recognized for our commitment was a real honour. If you want to know the truth, it was a pretty humbling experience. As I said to CBC when they phoned me after the conference, I was just floored, really couldn’t believe it.
CMB: And then you were attending the Canadian Beef conference in Calgary and you won.
• Addressing food insecurity: Helping Canadians with meaningful partnerships and programs, McDonald's ambition is to provide approximately 1 million meals every year to Canadians in need, helping to address food insecurity in our communities.
• Helping in times of crisis: Continuing the organization's commitment to support communities in times of crisis through its partnership with the Canadian Red Cross and other local community efforts supported by its independent franchisees.
CMB: So now that you have been recognized, do you think that will draw more attention and garner more nominations out of Atlantic Canada going forward?
I’m not sure why the eastern associations wouldn’t have previously nominated anybody because there are many farms here on PEI doing every bit as much as we are as to attain a high level of sustainability. Anyway, we were very surprised when the PEI Cattleman’s Association nominated our farm.
FCC’s most recent projections suggest farm cash receipts could climb 15.9% to $96 billion in 2022, driven by robust commodity prices and prospects of much stronger crop yields than last year. This would surpass the 2021 record high, which was itself an increase of 14.9% over 2020.
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Yet, operations will need to adjust to farming under higher interest rates – a situation unlike the one experienced for the last 15 years. The Bank of Canada increased its overnight rate by 2.25% in the span of five months and further incremental increases are expected within the Inflationaryyear.pressures on farm inputs are widespread. Fertilizer prices saw a year-over-year increase of at least 50%, and even more than doubled in some cases. Feed prices climbed more than 40% year-over-year and farm fuel has increased by more than 35%. Inflationary pressures on farm inputs have dampened the outlook and contributed to an overall increase in farm debt, which rose by 7.1% to $129 billion at the end of 2021.
FCC: PRODUCERS CAN ADAPT TO THE NEW ECONOMIC REALITY
“Even if our projections were more modest, the Canadian agriculture industry certainly seems financially healthy and in a good position to weather inflationary pressure and higher interest rates,” Gervais said.
Canada’s agriculture industry is in a good position to weather inflationary pressures and higher interest rates, according to Farm Credit Canada’s (FCC) chief “Weeconomist.arein a unique position where record farm revenues are helping to offset the impact of a sharp increase in input costs and rising interest rates,” J.P. Gervais said. “The key for producers is to pay close attention to projected income and expenses to avoid any cash flow challenges that could put pressure on “Theoperations.”abilityto service debt is arguably the most critical financial risk indicator for a farm operation,” he added.
Gervais recommends producers test various scenarios regarding commodity and farm input prices, yields and interest rates to better understand their financial risk exposure. They can then identify different strategies to mitigate those risks if they find themselves in situations that exceed their risk tolerance.
Proposed 30,000-square-foot beef abattoir in Cloverdale would be B.C.’s largest such facility
Continued on page 32
https://www.tcextrade.com
By Amy Reid, Peace Arch News
By sharing economic knowledge and forecasts, FCC provides solid insights and expertise to help those in the business of agriculture and food achieve their goals. For the most recent economic insights and analysis on farm cash receipts, interest rates and inflation, visit FCC Economics at fcc.ca/Economics.
“If a producer is already carrying significant financial risk, then reducing the risk of rising interest rates may be a prudent strategy,” Gervais said. “I’m not saying that everyone should lock in, but every producer needs to understand how different scenarios could play out and to do what’s right for their business.”
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TO BEEF MARKETS
FCC is Canada’s leading agriculture and food lender, with a healthy loan portfolio of more than $44 billion. Our employees are dedicated to the future of Canadian agriculture and food. We provide flexible, competitively priced financing, AgExpert management software, information and knowledge specifically designed for the agriculture and food industry. As a self-sustaining Crown corporation, we provide an appropriate return to our shareholder, and reinvest our profits back into the industry and communities we serve. For more information, visit fcc.ca.
A federally licensed beef processing facility is in the works in Surrey, BC. “There’s a new building coming forward, a new abattoir, I think that’s the French pronunciation of slaughterhouse,” said Councillor Mike Starchuk. “So Surrey will have a newer facility with a better capacity so people will have the ability to not have to ship an animal to Alberta to have Agricultural and Food Sustainability Advisory Committee.”
Agricultural Land Reserve at 5175 184th St. The planned 30,000-square foot abattoir in Cloverdale would process up small by industry standards, compared to the largest meat
The proposed facility would be fully enclosed and designed so as to not emit odours. And while there is an operational 6,000-square-foot abattoir on the property now, it’s can only process a limited number of cattle.
Chris Les is general manager of Meadow Valley Meats, the company behind the project. Meadow Valley Meats is seeking a Canadian Food Inspection Agency license for the proposed abattoir, to become a federally registered meat establishment and expand the operation. This would allow the meat products to be transported beyond B.C.’s “Ourboundaries.focusis on trying to bring a more efficient, sustainable local product to the market, realizing we can do that now in a very limited sense,” said Les. “I caution people when talking to them and they say, ‘What a big plant, that’s going to go allow you to go mainstream.’ Well, yes, if you look in the context of B.C., but this is still a very niche plant and we’ll serve a niche industry for producers and for the market. It’s certainly not going to be a monstrosity of a plant but it’ll be a big upgrade from the site currently.”
NEW
NEW ‘WOULDSLAUGHTERHOUSESURREYOPENDOOR’
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Global pork markets remain strong amid African swine fever, inflation and policy challenges, according to the Global Animal Protein Sector quarterly pork report.
African swine fever, on the other hand, is a serious problem for producers and is being contained.
U.S. exports fell by as much as 20% of his market, and a sharp drop in sales to China was offset by a growing export market to Mexico. U.S. sow herds decreased by about 0.8%. Rising costs, harvesting capacity, and regulation appear to be holding back expansion, but continued strength in the market may ultimately lead to growth. ANIMAL SECTOR Q3 PORK REPORT
GLOBAL
Accelerated awareness and prevention efforts will limit the risk of infestation into local herds.
NORTH AMERICAN PORK North America is the top of the pork chain, but demand is improving as supply is tight in the European Union and supply and demand fluctuates in Asian countries due to pandemic shutdowns and the outbreak of African swine fever. Despite these challenges, pork remains a top seller in many markets as an affordable protein. Since feed and energy costs are eased slightly, the pressure on producers is eased. However, overall trade flows in the global pork market are easing. Despite lower exports, the North American market remains strong and free of African swine fever (ASF).
The Asian market has been plagued by COVID-19, declining herd numbers and ASF China’s pork market remains a speculative arena. Rising inflation concerns and the country’s COVID crisis have made the market more uncertain. Tight supplies and higher demand for pigs have pushed policy makers to stabilize prices and control Althoughinflation.Japan’s pork consumption has slowed down due to soaring pork prices, imports remain strong. In Southeast Asia, a supply shortage has pushed pork prices up in Vietnam. African swine fever continues to affect local production and prices in Asia, particularly Vietnam and the Philippines. Meanwhile, culling and herd breaking have increased Thailand’s pork supply by 60%, but herd numbers could drop by as much as 35% over the course of the year. While Vietnamese pork prices rose in early July 2022, pork demand in Vietnam, China and Japan remains low. The decline in pork consumption nationwide has been attributed to widespread lockdowns and soaring pork prices in 2022. Demand is expected to rebound as tighter supplies push pig prices higher throughout the Demandyear. for Chinese pork is sluggish, but Japan is importing more and moving away from more expensive beef options. In the European pork market, the cost of pork increases as the herd size decreases. Prices for hogs in Europe are supported, rising due to tight supply and summer demand. In order to diversify the pork market, exports to other countries are being considered due to the low volume of exports to China, while European countries are suffering from declining pig Africannumbers.swine fever continues to challenge European institutions. Recent ASF cases have spread throughout Eastern Europe, including Germany, Poland, Italy and western Europe. ASF outbreaks result from human activity and wild boar migration.
Article courtesy of Essential Meat News - https:// essfeed.com/
ABOUT CFIN:
ASIAN PORK MARKET
EUROPEAN
The Canadian Food Innovation Network (CFIN) is a not-for-profit organization established in 2021 to spark innovation in the food sector. Supported by the Government of Canada’s Strategic Innovation Fund, CFIN staff and funding programs provide the support that allows food innovators to grow their businesses. CFIN connects Canadian food companies of all kinds to fresh insights, ideas and technologies that elevate business performance and to each other so that they can collaborate and grow together.
PORK MARKET
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24 MEATBUSINESSPRO August 2022 meatbusinesspro.com
THE NEXT GENERATION OF AGRICULTURE
The typical images of farming – which are often true – are a life of demanding work, living rurally without access to much and not being able to simply “clock-out” at 5 pm. But without all this hard work from our farmers quite simply we would not have food. Their work puts food on the table for people and families across the world. At a time when food scarcity is becoming a grave concern, we will need more of Canada’s youth involved and working in the agricultural economy. It’s time Canada changes the perception of a farmer and reflect on how we can encourage the next generation of farmers, our youth, to take up the mantle. Whether that mantle is generational by taking on the family farm or pursuing a career in crop sciences.
Other than youth’s perception, when looking to get into any career or business, the main concern is the cost of entry and agriculture can be expensive because of the large amount of land and machinery involved. For youth to start an agri-business without inheriting it would mean they would have to acquire loans, which can be made difficult for someone fresh out of college. An indepth knowledge of the industry is also essential and is typically knowledge that can only be gained through experience.
Recruiting for a career in agriculture does not get the same attention as other professional career paths. I don’t ever remember a time when a career in agriculture was actively encouraged to me while growing up, even though I’m from Manitoba, where agriculture is a major component of our economy. I was never made aware of all the different careers that were possible in agriculture and was left to think that agriculture is only about farming which never had a favourable image that “9 to 5” office-jobs had among youth my age.
Canada’s agriculture sector has had its fair share of challenges recruiting youth over the years. To many, this is not news as they have been feeling the effects of the decline in young farmers, workers, and agri-business owners entering the field for quite some time now.
The average age of Canadian farmers currently sits at 56 years old, according to Statistics Canada’s (StatsCan) 2021 census. In the coinciding report, Manitoba had the highest proportion of young farmers in all of Canada at 12 per cent of its operators under the age of 35. As our farmers get closer to their well-deserved retirement, ongoing labour shortages and lack of youth making a career in agriculture may derail some of those plans.
So, what is preventing young people from getting into agriculture? What are the options we can look at to attract them?
Canadian Young Farmers’ Forum (CYFF) will receive up to approximately $195,000 over two years to build industry capacity and provide training and education to young farmers. And Canada’s Outstanding Young Farmers (COYF) will receive up to $119,724 over two years as well to support its regional and national recognition events.
All of this does not mean that agriculture can’t attract more youth. In fact, agriculture is a rewarding economy to work in. To contend with these financial barriers, younger farmers have been looking at strategic ways to reduce their financial barriers by working off-farm or opting to borrow farmland to reduce the financial risk.
StatsCan reported that in 2016, 59 per cent of farm operators under the age of 40 reported working offfarm to diversify their income stream and mitigate their financial uncertainty. We are seeing more new ideas that are marketing a career in agriculture toward youth. For example, Canada is seeing an increase of women in agriculture.
SeoRhin Yoo is a Policy & Entrepreneurship Intern for the Canadian Federation of Independent Business (CFIB). CFIB is Canada’s largest association of small and medium-sized businesses with 95,000 members (6,000 agri-business members) across every industry and region. CFIB is dedicated to increasing business owners’ chances of success by driving policy change at all levels of government, providing expert advice and tools, and negotiating exclusive savings. Learn more at cfib.ca Share your feedback with CFIB by contacting our Business Help Line at cfib@cfib.ca or call 1-888234-2232. Get involved in our campaign to support Bill C-234 to help support farmers and protect our food supply: information.Notsaveourfarmshttps://initiatives.cfib-fcei.ca/en-ca/amember?JOINCFIBtodayformorehelpand
StatsCan reported that by 2016, female operators accounted for 29 per cent of the industry and of that proportion, 27 per cent were under the age of 35. A non-profit project “Growing in the Margins” has also accumulated great interest. The project provides a group of marginalized youth (ages 18 to 25) with education and the land needed for farming. The federal government is also promoting youth in agriculture through various programs and earmarked funding. The Canadian 4-H Council will receive $1.8 million over two years to develop a new curriculum and resources to help our youth hone their knowledge and skills in Canadian agriculture and expand their awareness of food literacy and agricultural careers.
“We are extremely fortunate to have been able to attract some youth, but there are very few motivated young individuals that can fill our labour needs” – Dairy farmer, ON Thus, formal education is also more sought-after in today’s youth, especially for those without much experience in the field. The average cost of an undergraduate degree in agriculture at the largest prairie universities was approximately $26,360 in 2022 (for domestic students). Looking at this, the basic needs to start an agri-business can seem overwhelming for youth, and we haven’t even touched the nitty-gritty topics such as carbon tax, grain contracts, and so on.
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These are just a few examples of what we are seeing to encourage more youth in agriculture, but programs like these are critical to get youth exposed to a career in agriculture. We also need to educate older adults about the many advancements, environmental sustainability and work that goes into agriculture. Educating everyone about the vital role our agriculture industry and farmers play in the world food supply chain would reduce barriers that result in ignorance and disinterest in the Ultimately,industry. the road to filling the gap of expected retired farmers and careers in agri-sciences will be challenging. In the future we will need more creative solutions to fill labour shortages in agriculture and encourage the next generation of youth to pursue a career and life in agriculture.
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