Our March Issue

T H E B E EF, PO RK & PO U T RY IND USTRY D IGITA L M AGA ZINE

March 2021

GOVERNMENT INVESTS $7.8 MILLION IN PRAIRIE MEAT PLANTS Canada One Step Closer to Attaining BSE Negligible Risk Status USask Awarded $6.76M to Help Strengthen Canadian Cattle Industry NAMI Calls on Biden Administration to Ensure Vaccinations The Real Dirt on Farming in the Classroom Governments Must Focus on Small Business Recovery meatbusinesspro.com

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Canada One Step Closer to Attaining BSE Negligible Risk Status

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Government Invests $7.8 Million in Prairie Meat Plants USask Awarded $6.76M to Help Conserve Bison Population, Strengthen Canadian Cattle Industry

The Iconic Burger

FCC Encourages Producers to Stay on Top of Evolving Risks

NAMI Calls on Biden Administration to Ensure Meat and Poultry Workers are Vaccinated The Real Dirt on Farming in the Classroom National Farm Organizations form Agriculture Carbon Alliance

Leading Machinery Distributor Joins Ravenwood

Small Businesses are Doing their Part - Governments Must Focus on Small Business Recovery in our Communities

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CANADA ONE STEP CLOSER TO ATTAINING BSE NEGLIGIBLE RISK STATUS

Meat Business Pro is published 12 times a year by We Communications West Inc.

COMMUNICATIONS WEST INC.

YOU NEED TO KNOW:

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GOVERNMENT INVESTS $7.8M IN PRAIRIE MEAT PLANTS

THE ANNOUNCEMENT WAS MADE ALONGSIDE TWO OF THE 24 RECIPIENTS:

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QUICK FACTS

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USASK AWARDED $6.76M TO HELP CONSERVE BISON POPULATION, STRENGTHEN CANADIAN CATTLE INDUSTRY

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VEMAG

REPLACEMENT PARTS

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THE ICONIC BURGER

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NSF INTERNATIONAL FOCUSES ON CANADIAN FOOD INDUSTRY WITH NEW WEBSITE FOR SERVICES IN CANADA Global public health organization showcases services for Canada’s growing and fast-changing food industry NSF International in Canada recently launched a new website - www.nsfcanada.ca - to give Canada’s growing and complex food and beverage industry easy access to the global public health organization’s expertise and services in Canada. The website combines information on the depth, experience and capabilities of the NSF International Canadian office with access to NSF International’s global services dedicated to food safety and quality.

Evolving regulations across countries and increasing complexities associated with a globalized food supply network present challenges for NSF International clients in Canada and around the world. The new Canadian website offers expertise and services to help companies navigate these challenges, including certification and auditing, consulting, technical services, training and education, food and label compliance, packaging, and product and process development.

accredited International Association for Continuing Education and Training (IACET) site. Topics include HACCP, food safety and quality, GFSI benchmarked standards, regulations (including FSMA), food science, food packaging, food microbiology and ISO standards. Training modalities ABOUT THE AUTHOR include eLearning, on-site, customized and open enrolment.

Additionally, the website includes information about management system registrations for the food, automotive, environmental, information security, medical devices, aerospace and chemical industries, as well as for Ontario drinking water programs.

Visit the new Canadian website at www.nsfcanada.ca to review the food safety services capabilities video, find a list of Canadian food experts, learn about upcoming events and global news releases, a question YesGroup_CanadianMeatBusiness-Qtr-pg.pdf 1 submit 2014-05-16 1:20:17 PMor read an FAQ.

NSF International’s Canadian website provides information on the following services: Certification & auditing: Third-party food safety audits and certifications, which are integral components of supplier selection and regulatory compliance. Accurate audits are the first step toward successful verification of a company’s food safety system, providing improved brand protection and customer confidence. Certifications and audits are available for animal and produce in the agriculture industry, GFSI certification and management system registration.

Consulting: A full-service team approach providing technical resources, expertise and insight for a wide range of food safety and quality services. NSF International provides finished product inspection testing for food, packaging and non-food testing for rapid analysis and insight to protect the brand, technical support services from on-site temporary or permanent technical staffing placements, and various types of consulting.

Technical services: A one-stop solution for food product compliance and formulation, from concept to finished product, including food and label compliance, packaging, product and process development, and shelf-life and product evaluation.

Training and education: Training for the global food and beverage industry across the supply chain as an meatbusiness.ca

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FCC ENCOURAGES PRODUCERS TO STAY ON TOP OF EVOLVING RISKS

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THE BEST DEFE A STRONG OFFE

PROMOTING THE HEALTH BENEFITS

By Ronnie P. Cons

Red meat is often wrongly portrayed as being unhealthy. some in the media as unhealthy or not environmentally f Vegan, fish and other non-meat diets have been proposed as healthier alternatives. The result of this onslaught of negative meat messages has influenced many families to cut back on their meat and poultry purchases. Perceptions may reality but truth trumps misinformation. Parents and other consumers want what is best for their health and that of their families.

They are also aware that a lot of false information is out there and as such, are open to scientific facts that can correct their misconceptions.

This provides an opportunity for retail meat departments to implement an instore ‘Healthy Meat Facts’ nutritional campaign to set the record straight and convince their customers that meat and poultry are actually good for one’s health and that they should increase rather than decrease their purchases of it. The campaign outlined below can have a direct impact on sales: Start by displaying instore posters promoting the nutritional value of meat. They should be innovative, eye catching and be designed to specifically contradict any meat myths. The comments should all be literature based quoting research papers or MDs for maximum effect. Various posters should be made - each with a brief but powerful message covering one theme.

Posters can convey the following healthy meat fact messages: 1. Let’s IRON out the Truth on Meat!

“You would need to eat a massive amount of spinach to equal (the iron content) in a steak,” says Christopher Golden, an ecologist and epidemiologist at Harvard University in Cambridge, Massachusetts. (As quoted by nature.com in the article ‘Brain food- clever eating’.)

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NAMI CALLS ON BIDEN ADMINISTRATION TO ENSURE MEAT AND POULTRY WORKERS ARE VACCINATED NAMI NORTH AMERICAN MEAT INSTITUTE JULIE ANNA POTTS PRESIDENT/CEO

ABOUT NAMI

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THE REAL DIRTDIRT ONON FARMING INTHE THE CLASSROOM THE REAL FARMING IN CLASSROOM

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DF: I don’t think being on the island has really impacted us negatively one way or the other. We’ve traveled a lot, met a lot of other farmers and livestock producers in other parts of Canada, and we all seem to have the same issues and same concerns.

CMB: I understand that your farm was the first in Atlantic Canada to be involved in the TESA program.

DF: Yes, I think we were the first farm east of Ontario as far as I understand.

I’m not sure why the eastern associations wouldn’t have previously nominated anybody because there are many farms here on PEI doing every bit as much as we are as to attain a high level of sustainability. Anyway, we were very surprised when the PEI Cattleman’s Association nominated our farm.

CMB: And then you were attending the Canadian Beef conference in Calgary and you won.

DF: Yeah! That was a very nice moment for us. But I don’t like to use the word win actually. However, being recognized for our commitment was a real honour. If you want to know the truth, it was a pretty humbling experience. As I said to CBC when they phoned me after the conference, I was just floored, really couldn’t believe it.

CMB: So now that you have been recognized, do you think that will draw more attention and garner more nominations out of Atlantic Canada going forward?

DF: Absolutely. We’ve gotten a lot of good press highlighting the island cattle industry. I’m positive you’ll see more farms in our neck of the woods nominated next year. And I have to give the Canadian Cattleman’s Association recognition for choosing a farm from Prince Edward Island. We are small players in the national beef industry and I think it was a real credit to their organization to recognize us. They treated all the nominees royally and it was a real class act. It was a wonderful experience.

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NATIONAL FARM ORGANIZATIONS FORM AGRICULTURE CARBON ALLIANCE

TO DATE, ACA MEMBERS INCLUDE:

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LEADING MACHINERY DISTRIBUTOR JOINS RAVENWOOD

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SMALL BUSINESSES ARE DOING THEIR PARTGOVERNMENTS MUST FOCUS ON SMALL BUSINESS RECOVERY IN OUR COMMUNITIES

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