Small Business Marketing Technology has freed small businesses from
the confines of print advertising when it comes to attracting new and existing customers. Internet marketing ranges from simple
informational websites to search engine
advertising and selling products online. Email marketing is an effective and affordable way to reach a large number of people with
newsletters, coupons, or business news. Mobile marketing is a relatively new trend reaching people through text messages, mobile app advertising, and branded app delivery,
connecting customers with what's happening in your business in a fun and engaging way.
Operations Efficiency Technology also helps businesses understand their cash flow requirements and conserve
valuable resources such as time and physical
space. Warehouse technology allows business
Productivity Small businesses need to get the most out of their operations, and technology tools help employees get the job done faster, from
owners to understand how to better manage
the cost of storing their products. With the right technology, executives can hold meetings
online instead of at headquarters, saving time and money.
printing marketing materials to customer
service via email or online chat. The key is to keep your employees focused on using
technology and using it appropriately to save time. Sometimes phone calls can be more
effective and productive than email. Keep the right hardware and software up to date to
keep your employees working at their best.
Mobility Workspace technology virtually eliminates
space and time. Videoconferencing technology allows businesses anywhere in the world to
communicate with each other. Technology is cutting travel costs because businesses can
host virtual meetings and share data without being in the same room. Technology enables
Security
companies to build a global presence at affordable cost.
Most businesses today are exposed to
security threats and vandalism. Technology can be used to protect financial data,
sensitive management decisions, and other sensitive information that provides a competitive advantage. Simply put,
technology helps businesses move ideas
away from competition. By using computers with passwords, businesses can prevent future designs from being copied by competitors.
32 - CanadianSME - February 2022
Research Capacity Companies with the technological capabilities
to explore new opportunities will always be one step ahead of their competitors. In order for a
business to survive, it must grow and seize new
opportunities. The Internet allows businesses to virtually expand into new markets without the
cost of a business jet or the risk of setting up an offshore plant.
