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RAISE: Giving Organizations Indigenous Cultural Competency Training
Building Culturally Competent Workplaces: The Impact of Indigenous Corporate Training Inc.
Indigenous Wellness Canada: Embracing a Holistic Approach to Healing
For thousands of years, Indigenous communities have harvested medicinal plants for brewing teas a practice that supports both personal and communal well-being. Today, one business is on a mission to revitalize and innovate on the Indigenous tea tradition. Tea Horse, founded in 2017 by Denise Atkinson and Marc Bohémier, is an artisan tea company offering specialty-roasted wild rice teas The founders blend sustainably sourced teas with roasted manoomin, a wild rice that is both a spiritual and culinary staple to the Ojibwe Peoples Through their unique, hand-crafted teas, Denise and Marc look to reach tea drinkers of all levels, while incorporating the richness of the Ojibwe culture and honouring their heritage
A Distinctive Product: Wild Rice Tea
Known as the “caviar of grains”, manoomin is an ancient grain that grows naturally in North America’s Great Lakes Region and is one of the few grains indigenous to North America For centuries, this wild rice was a fundamental component of Indigenous diets Tea Horses proprietary roasting process transforms the traditional grain to create a unique flavour profile when blended with their teas Tea Horse currently offers their manoomin wild rice teas in tea bags and loose leaf formats: the original ManoominCha™, a green tea infused with roasted wild rice; ManoominCha Dark™, a roasted green tea combined with roasted wild rice; Manoominaaboo™, roasted wild rice; and ManoominChai™, black tea infused with spices and combined with roasted wild rice
A Certified Indigenous Woman-Owned Business
Tea Horse is certified as an Indigenous-owned and woman-owned company, and the designation highlights its dedication to the empowerment and support of Indigenous communities Above and beyond the designation, Denise seeks out opportunities to support sustainable practices and incorporate cultural knowledge into the Tea Horse brand so that each product pays homage to the legacy of her ancestors. For example, the wild rice used in their teas is sourced directly from Indigenous harvesters and processed using minimal technology By purchasing noncultivated wild rice, the company supports Indigenous food sovereignty and minimal environmental impact
Fostering Connection with Each Cup
Tea Horse’s location on the traditional territory of the Anishinaabe Peoples in Northwestern Ontario is an everyday reminder of their business mission: To share the Ojibwe culture through their exclusive tea blends Denise and Marc are committed to product quality and cultural preservation, and aim to inspire wellness and an appreciation for Indigenous traditions through every cup of tea
Tea Horse wild rice teas are available through their online store and through 21 retail locations across Ontario, Montreal and British Colombia. Discover the unique flavours of Tea Horse Indigenous teas and be a part of how Denise and Marc are honouring tradition, nature and innovation here.
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established To view our magazine, please visit the following website here. To remain up to date on the latest news, please consider following our X account by clicking here We encourage you to join our community of enthusiastic people who are interested in business
The Canadian Indigenous community has been one of the most important contributors to the economy in terms of labour and talent This is proven by one Indigenous woman entrepreneur whose efforts to establish a successful and inclusive recruitment agency catering to myriad industries while helping Canadian talent can not be overstated Janice Larocque, a proud Métis womanpreneur, is also the Founder of Spirit Omega Inc , a trailblazing staffing agency dedicated to connecting Canadian talent with opportunities in the corporate sector This award-winning agency has single-handedly supported freshers and seasoned professionals in achieving their career goals. What’s more, Janice has worked extensively over the course of 20+ years to effortlessly break down the barriers to diversity and inclusion in the workplace
Bridging the Gap Between Employment Opportunities and Employees
Janice’s journey began as manager of an Indigenous Career and Employment Centre and ended with the foundation of Spirit Staffing However, after experiencing firsthand the challenges Indigenous individuals face while seeking employment opportunities, Janice was inspired to take charge She founded Spirit Staffing in 1998 to bridge the gap between Indigenous talent and the corporate world in Calgary She used her experience, knowledge and skills to help Indigenous candidates access equal employment opportunities through personalized assistance and resources. Since then, Janice has never looked back, as her efforts have empowered Indigenous talent and given them a chance to grow in their careers via Spirit Staffing
Witnessing her stellar performance both as a business leader and as the head of an organization, the Indigenous SME Magazine has decided to recognize her as the Business Woman of the Month for her relentless efforts to make our corporate ecosystem more welcoming and competitive.
Building Relationships and Expanding Operations:
As time passed, Janice’s dedication started showing signs of fruition in the form of acclaim and accolades, garnering praise from all factions of the business community Today, Spirit Omega Inc , formerly known as Spirit Staffing & Consulting, has risen in its influence by forging strategic partnerships with leading organizations to expand its reach across Canada Through these partnerships and great performance, Spirit Omega has not only earned market credibility but also numerous awards like Telus Trailblazer from RBC, Economic Developer of the Year from Cando, and Small Business of the Year from Camsc These achievements have fueled the company ’ s growth by facilitating an international presence with an aim to further amplify its mission on a global scale
Strengthening Local Communities and Talent Through Training Programs:
Today, Spirit Omega plays a significant role in shaping Canada's future talent and workforce pool through its consolidated efforts in uplifting and educating the local communities This is in addition to the company ’ s existing array of services; Spirit Omega also has diversified services to cater to the Industrial Labour and Safety Training Division, Fast Labour Solutions This division was established in 2000 to provide comprehensive training and certification programs for non-skilled and skilled individuals, equipping them with the necessary skills and qualifications Through investment in training and development, Janice isn’t just eliminating skills shortages but also empowering young talent to unlock their full potential to drive the Canadian economy Spirit Omega continues on the path of holistic employee empowerment, driving growth, inclusivity, talent and opportunity all in one go!
Janice Larocque’s exceptional leadership has duly turned Spirit Omega Inc. into a symbol of empowerment and inclusivity in the Canadian business world. Her incessant advocacy and unwavering dedication have had a profound impact on the lives of numerous Indigenous individuals and on the perception of Indigenous employment. Moreover, her consistent efforts to keep diversity and equity within the mainstream business ecosystem are truly inspiring. She definitely serves as a role model for aspiring entrepreneurs and changemakers, demonstrating the powerful connection between business success and social impact.
Check out Janice’s training programs and other initiatives by visiting her official site here.
The CanadianSME community consists of readers who have high regard for current enterprises and entrepreneurial initiatives Entrepreneurs can remain connected and active with this group by following @canadian sme on X Please click here to subscribe to CanadianSME magazine and stay up to date on all current business trends and developments
President of the Anishnawbe Business Professional Association and Director at Waawoono Consultancy, Member of Ginoogaming First Nation
With over 20 years of experience in economic and business development, particularly with First Nations communities, what inspired you to focus your career on these areas, and how has your heritage influenced your work?
My worldview was shaped at a very young age. I was exposed to traditional activities out on the land in the family trapline that involved exercising Aboriginal Treaty Rights I did not know it at the time but the special connection to the land and the work ethic and spirituality that comes with the culture was hardwired into my well-being as a youth Also, when I was younger, I attended the OKA rallies in the early 90s and attended blockades in my community which exposed me to the resistance of assimilation and colonialism I chose to study business and dedicate my journey to economic empowerment for First Nations to balance the playing field and pursue equality and social justice I also had some great mentors / knowledge keepers that passed on a leadership style and cultural wisdom that guides me to this day
You’ve successfully secured over $500 million for capital projects, including the largest infrastructure investment in Ontario’s history. Can you share some key strategies or approaches that have led to these achievements?
Each project that I have been involved in has been unique, whether its natural resource development in mining or forestry, infrastructure development of roads or transmission corridors or the development of energy generation projects I believe the common factor in these projects moving forward to achieve social license has been a grassroots (bottom up) approach to planning, negotiations and implementation Also a strong communications plan is important that leverages the First Nations knowledge of the land, the values for relationship
building and the methodology for industry / government relations / partnerships The core values around Treaty relationship, Inherent Rights and Responsibilities, First Nations’ laws and policies and the requirement for companies to respect that position has been crucial
How did your involvement in the historic agreement with the MNRF, allowing three First Nations to take over forest management of the Ogoki Forest, impact the communities involved, and what lessons were learned from this experience?
The three (3) First Nations of Aroland, Eabametoong and Marten Falls have long been excluded from decision making in their traditional territories and this project put them in a position to become the landlord of the Ogoki Forest After years of building capacity and working with forest management partners the local sawmill (Nakina Lumber) the Nations were able to build capacity to write the 10-year forest management plans, the annual work schedules the road construction and operation and silviculture plans for the unit This also put them in a position to develop employment and training and business contracting opportunities that they have not seen in the past
As a co-founder of the Anishnawbe Business Professional Association and an advocate for Indigenous business in the northern economy, what are the biggest challenges and opportunities you see for Indigenous entrepreneurs today?
Some of the biggest challenges for Indigenous entrepreneurs are scaling their business to support the growth in their traditional lands Indigenous businesses are growing at 9 times the Canadian average and require access to affordable capital to meet the needs of the local markets This means that financial institutions must create programs that support the start up and growth of Indigenous entrepreneurs There are Indigenous financial institutions like NADF (Nishnawbe Aski Development Fund) apart of the National Aboriginal Capital Corporation (NACCA) network that serve Indigenous business to bridge the gap There are also other challenges we see in procurement policy for industry proponents that need to strengthen the criteria to ensure Indigenous participation is going to happen
Given your extensive work with various boards and committees, how do you see the role of Indigenous-led economic development evolving in Canada, particularly in the context of government and corporate adoption of the United Nations Declaration on the Rights of Indigenous Peoples and the Free, Prior, and Informed Consent principles?
With over 500 Indigenous economic development corporations in Canada, more First Nations are maximizing opportunities in their traditional lands and pursuing industry specific strategies The concept of the $100 Billion Indigenous Economy is transpiring as the blueprint for economic development has been set with set aside contracting and commitments to Indigenous spend across the country More and more companies will be required to report on their Indigenous policies around UNDRIP / FPIC and disclose information on Indigenous hires and Indigenous spend This means education, cultural awareness training, cultural safety and having the policy and systems in place to integrate Indigenous knowledge into the corporate culture is going to be a must have for companies that are going to comply with the Truth and Reconciliation Commission Call to action #92 Adhering to UNDRIP and FPIC is important but also acknowledging Treaties, Hereditary systems and First Nations inherent laws must be apart of the journey.
asaSmallBusinessOwner
There will be thrilling highs and difficult lows along the way as you ride the rollercoaster of entrepreneurship It is not surprising that many small company owners are on the verge of burnout when you consider the continual push to compare social media and the unpredictability of the economy The mental toll of being a company manager is real since the job requires continual vigilance Here are some practical steps that entrepreneurs can take to take care of their mental health and keep the subsequent burnout at bay whilst in their entrepreneurial journey
Negatively comparing one ' s business with others is a particularly harmful habit for the mental health of small business owners
When we only see the finest parts of other people's companies on social media, it can make us feel inadequate and cause us to question ourselves. Never forget that every company is on its own special path and that trying to compare yourself to others will only lead to disappointment. Make use of the accomplishments of others as motivation rather than a source of envy Get down to the business of establishing attainable objectives and celebrating little victories along the way You can remain motivated and have a healthy outlook by adopting this mentality change
2) Making Self-Care a Priority
Before everything else, you must make time for self-care
Maintaining mental well-being requires frequent self-care, which small company entrepreneurs commonly neglect Activities like yoga, meditation, reading, and going on walks help alleviate stress
To stay strong and ready to face whatever life throws at you, make self-care a regular part of your routine Never forget that attending to your personal needs comes before attending to your business
1) Steering Clear from Comparison Pitfalls
3) Learning to Control Your Stress
The key to success in business is learning to handle the stress that comes with it You can keep your bearings by stocking up on stress-reduction strategies like mindfulness, journaling, and deep breathing exercises. Another important step in managing stress is learning what causes it. Once you know what stresses you out, you can find ways to deal with it You can make the workplace a better place for everyone by taking charge of your stress levels
4) Fostering a Workplace Culture That is Positive
The atmosphere you cultivate at work affects your mental health and the morale of your team Fostering a happier and more supportive work environment may greatly improve employees stress levels and general health Foster an environment that values open dialogue, promotes career advancement, and acknowledges the need for a healthy work-life balance When workers are healthy and happy at work, they are more invested in the company ' s success and longevity
5) Enjoying Some Time off
Taking time off is a great strategy to avoid burnout. Taking a vacation from work is important for your mental health, even if it goes against what you would think Breaking away from work for whatever reason a day with loved ones, a vacation, or even to get some sleep allows you to refocus and rejuvenate Taking frequent pauses keeps you from withering out and allows you to come back to your work with a fresh perspective
In a nutshell, it is necessary to take an intentional approach to managing mental health as a small business proprietor. By prioritizing self-care, managing tension, nurturing a positive work environment, taking time off, and avoiding comparisons, you can ensure long-term success for both yourself and your business, as well as safeguard your mental wellbeing
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established. To view our magazine, please visit the following website here To remain up to date on the latest news, please consider following our X account by clicking here We encourage you to join our community of enthusiastic people who are interested in business
Conserving and raising awareness about Indigenous culture and traditions is a major concern for most First Nation people. One business leader who has embarked on a mission to save the Indigenous traditions from corrosion of time and social evolution is Chrystal Tabobandung – a proud Anishnabekwe from the Wasauksing First Nation in Ontario, is the visionary behind RAISE – Indigenous Cultural Awareness & Competency Training Her unique perspective, a blend of her Ojibway upbringing and solid academic education, offers organizations an exceptional opportunity to deepen their understanding of Indigenous cultures and traditions This distinctive blend of lived experience and scholarly understanding is a key factor in creating more inclusive and respectful settings This article highlights the progress and success of RAISE as an organization, which is a crucial part of conserving Indigenous culture for posterity
Closing the Gap in Cultural Understanding
It is worth noting that the need to be culturally competent and aware is greater than ever in today's varied workplace Questions like "What are the 7 grandfather teachings?" and "What is smudging?" might arise for many groups These inquiries highlight the importance of comprehending the cultural practices and beliefs held by Indigenous groups in Canada Thus, to address this information vacuum, RAISE has developed training programs that teach participants about Indigenous peoples' history, beliefs, and traditions in depth
Whats more, Chrystal's courses are not just about imparting knowledge; they are about inspiring active engagement with Indigenous culture By providing a personal viewpoint grounded in her academic skills and life experience, Chrystal assists organizations in recognizing, respecting, and integrating Indigenous cultural traditions This interactive approach can transform organizations' interactions with Indigenous people, fostering a deeper understanding and respect than mere knowledge can achieve
ImageCourtesy:RAISE
Tailored Education to Meet a Wide Range of Needs
As a matter of fact, RAISE offers a range of workshops, each designed to meet a company ' s unique requirements All of the workshops aim to help participants become more culturally competent, whether that's by learning about the four traditional medicines or analyzing how colonization affected Indigenous communities Participants in Chrystal's training workshops will leave with the knowledge and confidence to connect with Indigenous communities in a positive and constructive way, regardless of their level of direct contact with these people
So, what’s RAISE’s actual essence? Its adaptability in training is an important quality In fact, the organizations can schedule a free 30-minute consultation to discuss their unique requirements and tailor the training program appropriately This ensures that every session is tailored to each organizations specific needs and tackles the possibilities and difficulties they face Chrystal ensures that training is both educational and practical by collaborating directly with organizations This way, participants are empowered with the information and skills they need to make a meaningful impact
An Individual and Influential Point of View
Notably, Chrystal's capacity to demonstrate cultural competence from an Indigenous perspective distinguishes RAISE Drawing from her own history as well as the history of her people as a whole, her classes are very intimate This viewpoint is essential for grasping the magnitude of colonialism's impact and the persistence of Indigenous communities' problems in the modern day.
Not only is Chrystal teaching organizations via RAISE, but she is also helping to create a more compassionate and inclusive society by bringing together Indigenous and non-Indigenous individuals.
A key player in Canada's fight for reconciliation and mutual respect, RAISE assists organizations in Recognizing, Assisting, Involving, Supporting, and Engaging with Indigenous communities.
Learn more about RAISE’s initiatives and courses by clicking here.
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established To view our magazine, please visit the following website here To remain up to date on the latest news, please consider following our X account by clicking here We encourage you to join our community of enthusiastic people who are interested in business
In a recent interview with CanadianSME Small Business Magazine, Nina Tangri, Associate Minister of Small Business, and Claudia Krywiak, President & CEO of the Ontario Centre of Innovation, shared their insights on supporting small businesses and driving innovation across Ontario Drawing from her extensive entrepreneurial background, Nina discussed how her hands-on experience as a former business owner influences her approach to policy-making, ensuring that decisions are made with the needs of entrepreneurs in mind. Claudia highlighted the significant milestones achieved by OCI, emphasizing their commitment to advancing cutting-edge technologies and fostering collaborations that position Ontario as a leader in innovation Both leaders underscored the importance of resilience, passion, and tapping into available resources for aspiring entrepreneurs looking to make a meaningful impact in their fields
Dr ClaudiaKrywiakisPresidentandCEOatOntarioCentreof Innovation(OCI),anot-for-profitorganizationthatworkswith industry,government,andacademiatoacceleratethe commercializationandadoptionofnewtechnologies
Nina, as Ontario’s Associate Minister of Small Business and with your extensive background as an entrepreneur, how has your experience influenced your approach to policy-making and advocacy for small businesses?
As a former business owner, I know firsthand the challenges that come with starting and scaling a business I was CEO of my own insurance brokerage for over 35 years, and I am grateful to have had that journey Now, as Ontario’s Associate Minister of Small Business, I can bring my lived experience to the cabinet table As decisions are being made, I am always thinking about the entrepreneurs those decisions are going to affect I believe it is our job as a government to ensure Ontario remains the best place to live, raise a family, and start a business.
Claudia, as the President and CEO of the Ontario Centre of Innovation, you have been instrumental in promoting innovation across various sectors. Could you share some of the key milestones and achievements OCI has reached under your leadership?
Over the past year, we ' ve made some incredible strides at OCI Together with the Ontario government and our industry partners, we invested $124 million into various projects focused on technology development, commercialization, and adoption This effort supported over 500 SMEs across Ontario, creating and retaining over 6,200 jobs, generating $361 million in new sales revenue, and attracting $717 million in private sector follow-on investment. A couple of initiatives really stand out for me. First, the Digitalization Competence Centre, in partnership with the province, which is all about helping Ontario SMEs embrace digital transformation We offer education, coaching, and support to help businesses develop and implement their own Digital Modernization Plans Plus, through the
Technology Demonstration Program, we ' re helping companies adopt new equipment and processes to stay competitive Another key initiative is the Critical Industrial Technologies program This program is driving innovation in sectors like mining, advanced manufacturing, construction, and agri-food We're focused on helping SMEs understand the value of critical technologies, speeding up the development of Made-in-Ontario solutions, and making sure these innovations are integrated across industries These milestones are just a glimpse of how we ' re working to keep Ontario at the forefront of innovation
Claudia, OCI has been involved in advancing technologies like AI, autonomous vehicles, and clean technologies. What do you see as the most promising innovation trends in Ontario, and how is OCI supporting their development and commercialization?
Generative AI is one of the most exciting innovation trends of our lifetime It's driving an incredible pace of technological advancement and is quickly being integrated by Ontario’s innovators into a wide range of applications from enterprise software and chatbots to creating ad campaigns, deploying autonomous vehicles, and even accelerating drug discovery The possibilities are truly endless
Another area thats really promising is the future of automotive and mobility. Were seeing a rapid shift towards connected, autonomous, and electric vehicles, which is set to transform how we think about transportation and Ontario is leading the charge!
Biotech and Medtech are also areas where we ' re seeing groundbreaking Made-inOntario innovations. From personalized medicine to advanced diagnostics and cutting-edge medical devices, these technologies are revolutionizing healthcare and improving lives. The investments that we’re making through Ontario’s Life Sciences Innovation Fund are paving the way for significant advancements in how we treat and prevent diseases. At OCI, we ' re deeply committed to supporting these trends. We're not just watching these innovations unfold we ' re actively helping to drive them. Whether it's through funding, connecting startups with industry leaders, or providing resources to bring these technologies to market, we ' re here to ensure that Ontario remains at the forefront of innovation.
Nina, during your tenure, what has been one of the most impactful pieces of legislation or policy changes you have been involved in that has significantly benefited small businesses in Ontario?
I have been fortunate enough to have been involved in several key policy changes over my tenure I am very proud of our government’s recent investments made in our 2024 budget We’ve made a total investment of over $13 million over the next two years in our Starter Company Plus program Additionally, we ’ ve invested over $4 5 million over two years in our Summer Company program These actions are going to deliver more resources and opportunities for aspiring entrepreneurs and small business owners across Ontario.
Claudia, collaboration is often crucial in innovation. Can you provide examples of successful partnerships between OCI and other organizations or industries that have led to significant technological advancements?
Collaboration is key to driving innovation, and one of the best examples I can share is the Ontario Vehicle Innovation Network (OVIN)
This is a partnership between OCI, the Ontario government, and industry, and it's really the cornerstone of our efforts in the automotive and mobility sector By bringing together Ontario’s strengths in automotive, manufacturing, technology, and mining, OVIN creates a powerful ecosystem Start-ups, SMEs, and global leaders can access a wealth of resources, expertise, and opportunities.
Through collaborations with all levels of government, postsecondary institutions, and industry partners, OVIN is making big strides in the automotive and mobility sectors It's all about building a future with safer, cleaner, and more efficient transportation, and these partnerships are at the heart of those advancements
Nina, Ontario has a diverse and vibrant business community. What steps are being taken to ensure that businesses from all sectors and regions of the province have access to the resources and support they need to thrive?
As a government, we are creating the conditions for our aspiring business leaders and small business owners to thrive By lowering taxes, reducing electricity costs, and cutting red tape, we ’ ve delivered an estimated $8 billion in cost savings and support for Ontario employers this year alone, with $3 7 billion directly impacting small businesses This helps businesses generate more funds that can be allocated to hiring more staff, research and development, cutting-edge technologies, tools, and innovations. We have also provided funding to networks through our 17 Regional Innovation Centres, and 47 Small Business Enterprise Centres These networks offer seminars, workshops, and training in addition to support on intellectual property (IP) and funding to help businesses increase their global footprint and diversify their revenue streams In November 2022, we launched a new virtual Digitalization Competence Centre (DCC) in partnership with the Ontario Centre of Innovation through a $10 million investment The DCC provides small businesses with training and support for emerging equipment and processes
Looking forward, what are your top priorities as Ontario’s Associate Minister of Small Business, and what new initiatives or programs can we expect to see to support small business development in the province further?
Under the leadership of Ontario’s Premier, Doug Ford, our top priority will continue to be creating an environment for businesses to thrive This means not just starting and operating but scaling up too Shortly, we hope to announce a small business success strategy which will aim to be a roadmap to success for the future
To wrap up Claudia, what advice would both of you give to aspiring small business entrepreneurs looking to make a significant impact in their fields?
My advice would be to really tap into Ontario’s innovation ecosystem Work with organizations like OCI to access business support programs and connect with potential collaborators, investors, and customers Our business development team is dedicated to helping companies innovate, grow, and succeed, so don't hesitate to reach out and leverage the resources available to you at https://www oc-innovation ca/
To wrap up Nina, what advice would both of you give to aspiring small business entrepreneurs looking to make a significant impact in their fields?
My advice would be to follow your passion and intuition It is important to love what you do, and if you have done that, you are already half of the way there It’s also important to steady your course Entrepreneurship will have many challenges, but it’s important to be resilient Your entrepreneurial spirit is Ontarios spirit, and your businesses will contribute greatly to our economy and province as a whole. I’d also suggest small business owners seek out resources through their local Small Business Enterprise Centers and Ontario ca/business You’re not alone on your journey to establishing a successful business
AdvocatingforIndigenous DigitalSovereignty
Outgoing Executive Director and Founder of the Indigenous Friends Association (IFA) in Canada and Magtayaní in Mexico
Digital sovereignty is defined as the right to control one ' s own data – and for Indigenous peoples (First Nations, Métis, Inuit) in Canada, this is a serious issue One leader who is pioneering the advocacy for this very concept is Alejandro Mayoral Banos – the Founder of the Indigenous Friends Association (IFA) His work demonstrates a strong dedication to fostering a fair digital environment for Indigenous communities Alejandro's dedication to blending Indigenous knowledge systems with digital technology fuels his endeavours, resulting in significant advancements in tech equity and digital sovereignty Due to these achievements, he has been honoured as the Indigenous Founder Spotlight for the September and October edition of Indigenous-SME Magazine This article talks about Alejandro’s struggles and the journey he has overcome in advocating for the rights of Indigenous peoples.
Connecting Indigenous Knowledge(s) with Digital Technology
As a matter of fact, Alejandro's unwavering dedication to promoting digital sovereignty is a source of empowerment for Indigenous communities. His work with the Indigenous Friends Association encourages Indigenous youth to embrace technology while honouring their cultural heritage By providing the necessary tools and resources that respect traditional knowledge, Alejandro ensures these communities maintain control over their digital presence, preserving their rich traditions in the modern world
Significant Influence and Intellectual Endeavours
It should be noted that Alejandro's contributions extend far beyond his work with the IFA, reaching a global scale His impressive volunteer work, collaborations, and leadership in numerous projects have made a positive impact in countries across the globe, including Canada, Mexico, Peru, Guatemala, Chile, Bolivia, and even the United Nations Alejandro's academic career has been focused on exploring decolonial computing, digital decoloniality, and Indigenous media He maintains a Ph D from the Joint Program in Communication and Culture at York University and Toronto Metropolitan University. The research highlights the significance of integrating Indigenous knowledge and ethical principles into digital design and education, which can lead to a more inclusive tech landscape Furthermore, starting October 1st, 2024, Alejandro will assume the role of Executive Director at Access Now, a global organization dedicated to defending and extending the digital rights of people and communities at risk This new position will enable him to amplify his impact on a worldwide scale
Supporting Indigenous Youth in the Digital Age
Interestingly enough, Alejandro's work became even more important during the pandemic, as Indigenous youth in Canada had to navigate the complexities of a rapidly evolving digital landscape Alejandro, through the Indigenous Friends Association, equipped these young individuals with the essential tools and skills needed to flourish in their new surroundings The author's comprehensive approach to education and software development empowered Indigenous youth to embrace the digital age while preserving their cultural identity
At the end of the day, Alejandro Mayoral Banoss feature in Indigenous-SME Magazine is a testament to his unwavering dedication and the significant impact he has made in promoting digital equity for Indigenous communities Alejandro's work is instrumental in shaping a digital future that embraces diversity and cultural awareness
Check out the Indigenous Friends Association’s website by clicking here.
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established To view our magazine, please visit the following website here To remain up to date on the latest news, please consider following our X account by clicking here We encourage you to join our community of enthusiastic people who are interested in business
Indigenous communities in Canada need employment opportunities in culturally competent workplaces to reconcile the marginalization they have historically suffered in the workforce Employment training for non-Indigenous leaders, managers, and business owners is an important tool for creating safe and respectful workplaces and helping Indigenous workers achieve professional success and financial stability
Among the many organizations working to improve relations between Indigenous peoples and nonIndigenous people, Indigenous Corporate Training Inc (ICT) stands out with its unique approach The outcomes of cultural competency, reconciliation, and empowerment are not just goals but the very fabric that has defined ICT's strategy over the last two decades Through its online and in-person training programs, ICT is dedicated to preserving Indigenous culture and upholding Indigenous rights through an educational approach rooted in respect, knowledgesharing, and fostering meaningful connections.
Dedication to Building Cultural Competence
A Certified Indigenous Business (CIB) with the Canadian Council for Indigenous Businesses (CCIB), ICT's commitment to developing culturally competent spaces and workplaces is unwavering, and its impact has been notable with thousands of organizations and individuals going through their training programs. ICT is a registered Cultural Awareness Trainer under the CCIB’s Partnership Accreditation in Indigenous Relations (PAIR) corporate certification program The program ' s focus is integrating economic reconciliation through business The training programs ICT offers incorporate various learning strategies that equip learners with the understanding and skills necessary for building respectful, effective, and culturally aware workspaces and environments
Bob Joseph Indigenous Corporate Training Inc.
The subject matter in these programs also allows learners to fully comprehend the complexity of building effective relationships with Indigenous peoples and nations While exploring the histories, culture and customs of First Nations, Inuit, and Métis communities within Canada, learners explore strategies for building respectful and mutually beneficial partnerships that consider community needs and decisionmaking processes The information shared is not only originally produced, rich, and factual, but also invites the learner to dig deep into their understanding of Indigenous peoples and historical and current relations to adapt and inform their approaches
Learners are guided by the highly experienced training team under the leadership of ICT’s founder Bob Joseph (K'axwsumala'galis) Bob is an initiated member of the Hamatsa Society who has inherited a chief’s seat in the Gayaxala (Thunderbird) clan, the first clan of the Gwawa’enuxw one of the 18 tribes that make up the Kwakwaka'wakw. Providing training about Indigenous Relations since 1994, Bob authored the bestselling book 21 Things® You May Not Know About The Indian Act, which has received national acclaim for its educational impact.
The Indigenous Relations Academy
With the rise in popularity of ICT’s training programs, the Indigenous Relations Academy was established to allow learners to continue their learning journey in an online self-guided format Various courses explore the complexities of relations with Indigenous Peoples including Working Effectively with Indigenous Peoples®and Indigenous Relations with programs being offered online in self-guided and live-guided formats, and in-person at public training events held across Canada ICT’s Working Effectively with Indigenous Peoples®Blog has received over 10 million views since 2014 and is a trusted resource for Indigenous Relations education
Receiving Recognition and Looking Ahead
Indigenous Corporate Training Inc has been recognized for its significant impact on Indigenous relations Notably, the company received the British Columbia Achievement Foundation’s Indigenous Business of the Year Award in 2021, recognizing its influence in promoting change and furthering reconciliation initiatives between Indigenous peoples and Canada
ICT looks forward to continuing to be the trusted training partner for those who want to build culturally competent, respectful, and safe environments for Indigenous peoples as they continue their individual and collective journeys toward healing ICT invites everyone to join them in their goal to create positive and meaningful relationships that contribute to the preservation of Indigenous cultures, the advancement of Indigenous Rights, and helping to change the world for the better for everyone
Take a tour of Indigenous Corporate Training Inc.’s official website to view its vast library of educational resources and to learn more about its various training programs. Click here.
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established To view our magazine, please visit the following website here To remain up to date on the latest news, please consider following our X account by clicking here We encourage you to join our community of enthusiastic people who are interested in business
Executive Director at The Centre for Indigenous Innovation and Technology
Can you share how your upbringing in Six Nations of the Grand River Territory and your family ties to Wikwemikong Unceded Territory have influenced your leadership style and commitment to Indigenous innovation and technology?
Growing up in the community grounded me in the cultural values and principles that guide our ways of being. These values were often woven into everyday life, whether through intentional teachings or through the natural flow of our interactions This foundation has led me to seek ways to embed these principles into my work For instance, I have utilized the cycles of nature, such as the seasons, to guide relationship-building Just as we plant seeds, nurture growth, and harvest the results, I approach partnerships with a similar mindset: initiating, cultivating, and eventually reflecting on the shared experiences This cyclical and holistic understanding is one of many ways my upbringing shapes how I navigate my work and contribute to the technology sector This is deeply informed by the respect, reciprocity, and reflection inherent in our traditions, which I strive to incorporate into every aspect of my professional life
How has your experience in student leadership and your work with the Indigenous Student Alliance of Ontario shaped your approach to community-building and advocacy for Indigenous learners?
Pursuing higher education outside of my home community was challenging, particularly when academic and financial commitments limited my ability to return home Indigenous student associations provided a sense of community, yet they often lacked the capacity to fully support Indigenous learners due to their volunteer-driven nature Recognizing this gap, I co-founded the Indigenous Student Alliance of Ontario (ISAO) to better support these efforts to create a "home away from home" for Indigenous learners across Ontario's universities This experience underscored the importance of collective advocacy and communitybuilding As the facilitator of this process, I learned the value of engaging diverse voices to co-create solutions that address shared needs, which has continued to inform my approach to advocacy and community engagement
At The Centre for Indigenous Innovation and Technology, what strategies do you use to ensure meaningful consultation and engagement with Indigenous communities, and why is this approach critical to the success of your initiatives?
While formal engagement tactics are essential, I place significant emphasis on informal engagement to gain deeper insights Active listening and observation, even outside the scope of work, are key to understanding the nuances of community interactions and experiences For instance, the idea to establish the ISAO was born from listening to peers discuss the challenges they faced, such as burnout from volunteering and the lack of dedicated representation By embodying a continuous, day-to-day engagement approach rather than relying solely on one-off consultations, I ensure that our initiatives at The Centre are grounded in the lived realities of the communities we serve This approach is critical to building trust and ensuring that our projects are both relevant and impactful
How do you see the role of Indigenous innovation and technology evolving in the broader context of reconciliation efforts across Canada, and what impact do you hope your work will have in this area?
Innovation and technology are now at the forefront of societal change, influencing nearly every aspect of our lives As reconciliation efforts evolve, so too must our approach to addressing the impacts of colonization in this rapidly changing landscape Issues like data sovereignty, which have long existed, are now being exacerbated by digital transformation and the rise of artificial intelligence My hope is that through our work at The Centre, we can ensure that Indigenous voices are central to these conversations and that our communities are not only participants but leaders in shaping the future of technology in ways that respect and uphold our rights and values By doing so, we contribute to a more equitable and just digital future
Given your diverse academic background and ongoing commitment to personal growth, what advice would you offer to young Indigenous leaders who are looking to make a difference in their communities and beyond?
I offer two pieces of advice that are closely linked. First, develop a strong sense of self by continually reflecting on the question, "Who am I in relation to ?" My leadership journey gained clarity and direction as I worked to answer this question in numerous ways, one of which helped me reclaim and strengthen my Haudenosaunee identity Continual reflection allowed me to explore who I was in relation to my family, friends, community, and even myself This process of self-exploration helped me identify and address areas in my life that required healing and, in doing so, built the resilience and skills necessary to navigate the challenges of leadership
Second, prioritize grounding yourself regularly. In a world that demands constant productivity, it is easy to neglect the need to nurture and care for our well-being and the work we have done to establish our strong sense of self. Staying grounded enables us to lead with authenticity and balance, ensuring that we remain connected to our values and our communities.
With over 25 years of experience in Indigenous Economic Development, how does Cootes Consulting effectively integrate Indigenous governance and values with the structures of western government and business to drive success in your projects?
At Cootes Consulting, our approach to integrating the Indigenous worldview with Western governance and business structures is rooted in respect and mutual understanding We recognize that Indigenous governance is deeply connected to traditional knowledge, hereditary systems, and community well-being To ensure that these elements are preserved and honored, we work closely with Indigenous leadership, including the Hawiih(hereditaryleaders), to ensure that their perspectives are at the forefront of any project We then align
these perspectives with the regulatory and business frameworks of Western governance This dual approach allows us to create strategies that not only meet compliance and business goals but also resonate with the cultural and socioeconomic objectives of the Indigenous communities we serve The success of our projects lies in this careful balance, where Indigenous values are not compromised but rather integrated into the broader goals of economic development
Cootes Consulting has consistently prioritized the integration of Indigenous governance and values with Western business structures by adopting a holistic and community-centered approach For instance, when I was a member of the Huuayaht Executive Council In the Kwispaa LNG project, the co-management framework between Steelhead LNG and the Huu-ay-aht First Nations was pivotal This project, unique in Canada, was driven by a co-management relationship that respected both Indigenous governance and Western business standards The involvement of hereditary leaders alongside elected representatives ensured that decisions reflected both cultural values and economic objectives This approach was further reflected in the Cawak-qin LP Forestry initiative, where a $100 million deal was secured, making Huu-ay-aht the majority owner in a significant forestry operation By ensuring Indigenous leadership played a central role in governance, the project aligned with both community values and Western legal frameworks, leading to sustainable economic growth
As the leader of the Indigenous Forestry Conference (IFC), I have applied this approach on a large scale, ensuring that the conference reflects the values and priorities of Indigenous communities while fostering collaboration with non-Indigenous partners This same approach is mirrored in my work with the Vancouver Island Economic Alliance (VIEA) program committee, where I lead the Indigenous stream, ensuring that Indigenous voices and values are central to the region's economic development discussions
Can you share some insights on how Cootes Consulting approaches the development of economic and reconciliation projects, particularly within the context of your work with the Huu-ay-aht First Nations?
Using the Kiixin Tourism Strategy as part of the Huu-ayaht Economic Development Plan in conjunction with the recent Bamfield property acquisitions presents a significant opportunity for the Nation The Kiixin Tourism Strategy is already designed to position Bamfield and Kiixin as central pillars of Huu-ay-aht’s tourism offerings By integrating this strategy with the acquired properties such as motels, lodges, and pubs the Huu-ay-aht can enhance the quality and diversity of their tourism offerings This strategic alignment will create a more comprehensive and appealing visitor experience that draws tourists to stay longer and invest more in the local economy
Moreover, the Kiixin brand phrase "Journey with Our Ancestors" will be incorporated into the marketing and operation of these properties, ensuring a culturally rich and cohesive experience This integration will not only improve the visitor experience but also drive significant economic growth The improvements to the Bamfield Road, funded by the Province of BC, will increase accessibility and visitor traffic, further enhancing the economic impact on the community By focusing on cultural integration, enhanced visitor experiences, and community engagement, the Huu-ay-aht can position Bamfield as a premier destination on the Pacific West Coast, fostering long-term sustainability and economic prosperity
Furthermore, leading the Indigenous stream in the VIEA program committee has provided additional opportunities to approach reconciliation in a structured and impactful way Through this role, I’ve been able to champion initiatives that integrate Indigenous perspectives into broader economic strategies, ensuring that reconciliation is a tangible outcome of our work By securing a draft EPA, we also demonstrate our commitment to creating sustainable, longterm economic benefits that align with the environmental and cultural values of the Huuay-aht people
Cootes Consulting’s approach to economic and reconciliation projects is deeply informed by my experience with the Huuay-aht First Nations, particularly in largescale initiatives like the Sarita Run of the River project. This project was not just about economic development; it was also about aligning with Huu-ay-aht’s values of environmental stewardship and community well-being. By securing a draft Energy Purchase Agreement (EPA) with BC Hydro, we ensured that the project would provide sustainable energy while also bringing significant economic benefits to the community. The project also highlighted the importance of consultation with both hereditary and elected leaders, ensuring that all voices were heard and that the project aligned with the long-term vision of the Huu-ay-aht people.
Building and strengthening relationships between Indigenous and non-Indigenous communities is central to your work. What strategies have you found most effective in achieving lasting economic prosperity through these relationships?
The cornerstone of building strong relationships between Indigenous and non-Indigenous communities is mutual respect and a shared vision for the future At Cootes Consulting, we start by facilitating open and transparent communication, which was key in the development of the Cawak-qin LP Forestry initiative This project involved not only securing a major deal but also ensuring that the partnership with Western Forest Products was built on trust and mutual benefits. By emphasizing shared governance and decisionmaking, we created a partnership that allowed Huuay-aht to have a significant voice in the management of forest resources
A particularly effective strategy has been the creation of a First Nations Advisory Council, which we established to enable First Nations within Tree Farm License (TFL) 44 to participate actively in the forestry management process This council provided a platform for these Nations to voice their concerns, contribute to decision-making, and ultimately have the option to invest capital at a later stage This inclusive approach has fostered a sense of ownership and responsibility among the participating Nations, ensuring that economic benefits are shared and that the partnerships are aligned with Indigenous values and goals
Another effective strategy is fostering direct economic collaborations, such as those facilitated through the Indigenous Forestry Conference. By bringing together Indigenous leaders and industry professionals, we create opportunities for meaningful economic engagement that benefits all parties involved The conference’s focus on workshops, panel discussions, and one-on-one business matching has proven to be a successful formula for building lasting economic partnerships
My role in leading the IFC and participating in the VIEA committee underscores our dedication to fostering these relationships on a broader scale By bringing together diverse stakeholders in these forums, we create the conditions for long-term prosperity that respects and uplifts Indigenous communities
In your experience, what are the most significant challenges Indigenous businesses face when navigating both Indigenous and Western business landscapes, and how does Cootes Consulting help them overcome these obstacles?
One of the most significant challenges Indigenous businesses face is the duality of operating within both Indigenous and Western business paradigms This often involves navigating different governance structures, legal frameworks, and cultural expectations For example, in the Kwispaa LNG project, navigating the complexities of Western regulatory frameworks while maintaining the integrity of Indigenous governance was a significant challenge To overcome this, we implemented a comanagement model that respected both Indigenous governance and Western business practices, setting a precedent for future projects
For too long, First Nations have faced significant barriers in accessing capital for large-scale projects. This lack of access has often stalled or limited the potential for economic growth and development within Indigenous communities. My past experience, coupled with a robust network of connections to capital, including relationships with major banks and financial institutions, has enabled me to bridge this gap By tailoring my services to address these specific challenges, Ive been able to facilitate access to necessary funding for First Nations, allowing them to participate fully in largescale projects
This is particularly evident in my work with the Huu-ayaht First Nations, where I’ve leveraged my network to secure financing and investment opportunities that align with Indigenous values and long-term goals My approach not only fills the gap in accessing capital but also ensures that the terms of financing are fair, transparent, and supportive of Indigenous selfdetermination By working closely with financial institutions, I help design financing packages that meet the unique needs of Indigenous businesses, ensuring they have the capital necessary to drive successful and sustainable projects.
Given your extensive background in leadership and management within the Indigenous community, how do you ensure that the partnerships and alliances you build through Cootes Consulting remain aligned with the core values and long-term goals of Indigenous communities?
Ensuring alignment with the core values and longterm goals of Indigenous communities is central to the work we do at Cootes Consulting A prime example of this is my work with the First Nations Business Development Association (FNBDA) As the Vancouver Island Regional Business Liaison, I played a key role in supporting First Nation Development Corporations (FNDCs) across the region This involved conducting assessments to understand the unique needs and challenges of each FNDC, and providing tailored capacity-building services to help them navigate policy changes, access funding, and identify strategic investment opportunities
Throughout this process, I ensured that the support provided was not just about immediate economic gains but also about fostering long-term sustainability and alignment with the cultural and socio-economic objectives of the communities involved By focusing on governance, strategic planning, and building long-term capacity, we helped FNDCs develop in ways that respected their cultural values and community goals This approach ensures that the partnerships and alliances we build are not only economically viable but also deeply rooted in the values and aspirations of the Indigenous communities we serve
Moreover, my work with the FNBDA has involved creating and fostering working relationships with various stakeholders, including government and industry partners These partnerships are carefully curated to align with the long-term goals of the Indigenous communities, ensuring that they have a meaningful say in the economic development processes that affect them By supporting Indigenous participation in all industry sectors and helping them build strong, self-sustaining businesses, Cootes Consulting ensures that the partnerships and alliances we facilitate are aligned with the core values and long-term goals of the communities we work with
[Wanda] Your career has spanned both for-profit and non-profit sectors, with a strong focus on fostering long-term, meaningful relationships with Indigenous peoples. How have your experiences and heritage influenced your approach to guiding and shaping change in these sectors?
Throughout my life and career, I have been deeply inspired by the brilliance and ingenuity of Indigenous Peoples This inspiration guides my approach, as I understand that many people have had limited opportunities to engage meaningfully with Indigenous communities Without these connections, misunderstandings can easily lead to oversimplified stereotypes that overlook the true agency and innovative solutions within our communities By creating space for deeper, more authentic relationships, I work to break down these preconceived limitations, allowing my work to have a greater impact across the sectors I engage with
[Nicole] Your journey in philanthropy began a decade ago during which you’ve played a pivotal role in fostering relationships between Indigenous and non-Indigenous organizations. What strengths and opportunities have you found most impactful in this work, and how have you drawn on them to create meaningful change?
Ten years ago, I was in the federal public service and I was ready for a career change I began working at the McConnell Foundation – one of Canada’s oldest family foundations Before joining McConnell, I was barely aware of the philanthropic sector I had always thought about funding for Indigenous communities coming from either government programs or from the corporate sector as part of their CSR work to repay communities from the impacts of natural resource extraction
Moving into the philanthropic sector provided an interesting learning opportunity to start thinking about capital differently - both in terms of granting and investments Government funding comes from public dollars, and so the appetite for “risk” is small Philanthropy is uniquely positioned to “derisk” innovative ways of generating change in communities, and is able to engage in long-term, flexible, adaptable, and reciprocal relationships with Indigenous partners. This, in turn, will help to foster an environment of mutual respect and understanding, where Indigenous voices and solutions are central to decision-making processes
As co-founders of Indigenous Philanthropy Advisors, what actionable approaches do you advocate for private and public foundations to truly embrace the Truth and Reconciliation Commission's calls to action?
As we approach the 10th anniversary of the Truth and Reconciliation Commission’s 94 Calls to Action, we are reminded of Commissioner Murray Sinclairs powerful words: "Reconciliation is not an Aboriginal problem; it is a Canadian problem It involves all of us " These words guided the creation of the Philanthropic Communitys Declaration of Action A decade later, the core principles remain vital: honouring Indigenous-led organizations, fostering relationships built on trust, listening, and genuine
engagement, and committing to long-term reconciliation This commitment extends beyond funding it encompasses actions of ongoing learning, capacity building, and ensuring that our sectors efforts align with the answers and aspirations of that Indigenous communities have.
[Both] Can you share how the Indigenous Peoples Resilience Fund (IPRF) has supported community resilience and what long-term impact you hope it will have?
The Indigenous Peoples Resilience Fund (IPRF) was established at the onset of COVID-19 by Indigenous Peoples for Indigenous Peoples across the nation This initiative quickly became a transformative moment in Canadian philanthropy. IPRF was intentionally designed to uplift Indigenous ways of knowing and being, harnessing the strengths inherent in these perspectives to support Indigenous-led organizations in a genuinely respectful and meaningful way By fostering genuine partnerships, IPRF has created a space where organizations and allies can support the brilliance and solutions that emerge from Indigenous communities
Early evaluations of the 1,200+ Indigenous-led organizations involved have highlighted that IPRF’s approach is respectful and inclusive but also honorable, flexible, and responsive to each community's unique needs. The long-term impact of these methods has resulted in significantly better outcomes for communities At the request of those served, these practices are now being recommended as a model for all other granting foundations, underscoring the value of Indigenous brilliance and the importance of building meaningful, respectful relationships.
[Wanda] Balancing traditional Haudenosaunee teachings with your Western education, including your graduate studies at Harvard Business School Executive Education and Carleton University, how do you incorporate both perspectives into your leadership and consulting work, particularly in the context of Indigenous philanthropy?
My leadership and IPA work are deeply rooted in Haudenosaunee teachings, which emphasize community, respect for the natural world, and collective decisionmaking These principles guide my approach to Indigenous philanthropy, ensuring that my work is always aligned with the values and answers of Indigenous Peoples
My Western education, particularly from Harvard Business School and Carleton University, has equipped me with analytical tools, strategic thinking, and Western perspectives These skills are essential for navigating complex systems and making informed decisions in today's context.
I consciously integrate both perspectives into my leadership style, ensuring that every decision considers both the communal and environmental impacts, alongside the efficiency and effectiveness advocated by my Western education For example, in my consulting work, I apply strategic planning learned from my graduate education while maintaining an inclusive, communitycentered process that reflects Haudenosaunee values
This balanced approach allows me to advocate for ethical leadership and philanthropy that truly honours Indigenous autonomy and knowledge It also emphasizes the importance of building long-term, meaningful relationships with stakeholders, drawing on the Haudenosaunee principles while leveraging my Western education to structure these relationships effectively.
The Effort Heuristic
"Show Your Work" - Your Grade 4 Math Teacher
Ben Wise & Darren Chiu Co-FoundersofCaptivate(Authors)
Have you ever noticed how a hand-knitted scarf feels warmer than a mass-produced one, or how a homecooked meal seems tastier than takeout? This is not mere sentimentality at play It's a testament to the Effort Heuristic, a cognitive bias deeply ingrained in our decision-making processes
In essence, the effort heuristic states that we tend to value objects, experiences, and even ideas more highly when we perceive that greater effort has gone into their creation Quite simply, we use effort as a shortcut to indicate quality or value. If you worked really hard on something, it must be good, right? Research has shown this to be true across various situations, from the quality of a poem to a piece of art to many of the physical goods you buy
And if you are trying to demonstrate the value of something - a product, a proposal, or otherwise - the effort heuristic holds great promise for your powers of persuasion
Details & Examples:
By strategically incorporating the effort heuristic into your business practices, you can subtly nudge consumers towards perceiving your products and services as more valuable Here are three tactics to consider:
Transparency and Storytelling:
Loyalty Programs with Tiered Rewards: 1) 2)
Pull back the curtain on your production process Share the stories of the artisans, craftsmen, or engineers behind your products Showcase the meticulous research that goes into your product development Detail the rigorous training your staff goes through Highlighting these stories is a great way to trigger the effort heuristic
The effort heuristic isn’t just about your own effort, but a way to benefit from your customers’ effort too Design a loyalty program that rewards customers based on their level of engagement and effort Offer exclusive perks, early access to new products, or personalized experiences for those who reach higher tiers This incentivizes continued interaction with your brand and reinforces the value of their efforts
Cushion the Blow:
Let’s face it, even if you employ every tactic available, sometimes things don’t turn out the way you hoped and you are the person left explaining the result When this happens (and it happens to everyone at some point), make sure you emphasize all of the effort and hard work that went into the project Even if the project failed, stakeholders will recognize the value of the effort that went into it and judge it more positively
Want to Learn More? Check out these great resources:
For a riveting read, check out some of the original research on the effort heuristic here For something a bit lighter, Cognition Today shares some great examples of how the effort heuristic comes to life in sales and marketing in their article here
This Month's Challenge: The Effort Audit
This month, we challenge you to conduct an "effort audit" of your business practices. Identify areas where you can incorporate the effort heuristic to enhance perceived value. Here are a few questions to get you started:
Could your sales pitch go deeper into the effort your team puts into their work?
Does your marketing share behind-the-scenes glimpses of your production process?
Where does your customer's effort get recognized and rewarded?
Remember, the effort heuristic isn't about deception or manipulation. It's about recognizing the fundamental human tendency to value things that require effort and leveraging that insight to create more meaningful and valuable experiences for your customers.
About the Authors
Ben Wise and Darren Chiu are the founders of Captivate, providing tools and techniques to increase your powers of persuasion They are sought-after speakers on the psychology of persuasion and have appeared at industry events, conferences, and corporate training programs To book them for an engagement, please reach out via LinkedIn
Modern cash registers have come a long way in the last decade, going from cumbersome equipment that produced stacks of paper to sleek, mobile-friendly gadgets that can process sales anywhere. Retailers can now manage their whole shop effectively using only a smartphone or tablet, thanks to today's advanced retail technology The ability to handle transactions at a storefront or on the go at pop-ups, markets, fairs, or festivals is made possible with powerful point-of-sale software like Shopify POS, plus a few crucial retail apps The ability to work from almost anywhere at any time is a huge boon to retail company management But which shopping apps really help with regular chores? Canadian SMEs can save time and money with these five essential retail applications
So, without further ado, let’s check out our selection of the top 5 retail apps for businesses of all sizes out there:
For merchants in the small and medium markets, RetailGraph is a must-have tool Retail invoicing, inventory management, accounting, GST filing, and a point-of-sale system are all part of this app ' s extensive retail management capabilities It becomes much simpler to oversee company operations remotely when retailers can get real-time information from several shop locations Users can evaluate their company ' s progress and make smart choices with the help of the many reports at their disposal When it comes to streamlining operations, RetailGraph is a vital software for retail company owners because of its extensive functionality and adaptability. Learn more about their services here.
Busy Accounting is a comprehensive accounting and management solution suitable for a variety of company industries, including FMCG, retail, manufacturing, trade, and distribution It can manage inventories across several locations, handle multiple currencies, and process orders Busy Accounting enables company owners to make educated financial choices by providing a comprehensive picture of their accounts and payroll This program is especially useful for firms with complicated accounting demands since it ensures that financial transactions are handled swiftly and properly Click here to learn more
Shopify POS is a leading solution for merchants looking to connect instore and online sales effectively. This program guarantees that items, orders, and customer information are synced across online and physical sales channels. Retailers may benefit from precise information and simple connectivity with appropriate hardware to ease shop administration The mobile retail app enables company owners to manage their operations from anywhere, offering the necessary flexibility in today's fast-paced retail market Shopify POS's ability to integrate sales channels makes it a must-have tool for contemporary companies For more information regarding their services, click here
The Premier Solution for Business Management: TallyPrime
The robust accounting, inventory control, reporting, and payroll capabilities of TallyPrime have made it a go-to solution for company management Because of its low price and extensive features, more than 2 million enterprises throughout the world utilize it TallyPrime is great for small and medium-sized organizations since it has a lot of capabilities that other accounting software doesn't Effortless management of financial operations, inventory, and payroll allows retailers to run their businesses smoothly A favourite among company managers, the software has powerful features and an intuitive design Here is the link to learn more about this software
A Revolution in Retail Management: LightSpeed
Finally, for SMBs in Canada that wish to improve their retail operations, these five applications are essential: RetailGraph Software, Busy Accounting, Shopify POS, TallyPrime, and LightSpeed. From invoicing and accounting to stock management and sales integration, each software deals with a distinct facet of store administration By using these products, retailers can cut the time and effort spent on repetitive tasks
LightSpeed OnSite's features extend beyond only accepting payments Inventory management, customer monitoring, and sales analysis are just a few of the day-to-day tasks that this program is designed to handle for retail businesses LightSpeed facilitates the analysis of store performance for retailers, allowing them to make data-driven choices that enhance business results Its all-inclusive set of features covers every angle of retail administration, giving owners the data and command they need to thrive Any store that wants to maximize its operations should download LightSpeed because of its comprehensive approach to retail management. Take a tour of their official website here.
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IndigenousWellnessCanada:
EmbracingaHolisticApproachtoHealing
Canada’s Indigenous tradition is laced with natural medicine and healing remedies for different ailments One organization that deals in all such traditional therapies and medicine is Indigenous Wellness Canada (IWC) Dedicated to providing a comprehensive approach to healing, IWC combines traditional and modern therapeutic practices to promote wellness and harmony Established by Krystel Mckinnon, IWC represents her journey of growth and expertise, grounded in a profound comprehension of the interdependence of mind, body, and spirit IWC is dedicated to assisting individuals on a profound journey of self-discovery, supporting them in identifying and resolving the underlying sources of their unease and disharmony and empowering them to grow personally and spiritually
A Journey of a Visionary Founder
As a matter of fact, Krystel Mckinnon's journey towards establishing Indigenous Wellness Canada was profoundly personal, fueled by her own experiences and a passion for spreading the transformative benefits of holistic practices to others Her journey towards wellness started when she embarked on a personal quest for healing This pursuit led her to delve into and incorporate different therapeutic approaches This exploration not only helped her heal but also motivated her to establish IWC, where she could provide others with similar chances for personal development and change
It is not only Krystel's comprehensive approach to wellness that showcases her broad professional background and personal experiences She utilizes various techniques such as Emotional Freedom Technique (EFT), Red Light Therapy, and Compassionate Inquiry These practices are specifically crafted to assist individuals in releasing emotional and physical blockages, enabling them to experience a heightened sense of well-being Krystel's commitment to this integrative approach has transformed IWC into a haven for individuals in search of a more profound connection to their well-being and vitality
Creating a Lasting Tradition of Wellbeing
Evidently, IWC's philosophy centres around the idea that wellness is more than just a personal endeavour; it is a shared experience Krystel's role as a mother to her son, Buck, has had a profound impact on her work, imbuing it with a strong sense of resilience and hope Krystel has found inspiration in their shared journey, which has strengthened her dedication to creating a lasting legacy of wellness that reaches far beyond her local community.
It should be noted that IWC is not just a wellness centre; it is a tight-knit community where individuals unite to provide mutual support on their journeys towards healing With Krystel at the helm, IWC has transformed into a space where individuals can find solace and support together, fostering a sense of connection and understanding IWC creates an atmosphere of empathy and comprehension, enabling individuals to bring about profound changes that have a positive impact on their own lives and the lives of others
Encouraging Comprehensive Healing
Indigenous Wellness Canada provides a unique environment where ancient healing traditions intersect with contemporary
through IWC for others to embark on their personal wellness journeys, surrounded by a community that deeply appreciates and fosters holistic health The work she does at Indigenous Wellness Canada exemplifies the profound impact of healing and the significance of addressing the underlying factors that contribute to imbalance. As IWC continues to expand, it remains committed to helping individuals forge a profound and significant bond with their health and overall well-being
Take a tour of Indigenous Wellness’s official website by clicking here.
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