Startup Canada, in partnership with UPS, is excited to launch the 2025 Startup Canada Tour, with its first stop in Calgary on April 29, 2025! We have an exclusive Canadian SME Magazine offer just for you!
This dynamic, national in-person event series connects earlystage entrepreneurs with the support, resources, and community they need to grow their businesses Following the Calgary stop, the Tour will continue with its second stop in Mississauga on October 21, 2025
The Startup Canada Tour is a must-attend for Canadian entrepreneurs looking to:
Gain insights from top industry leaders through keynote sessions
Participate in engaging workshops and expert-led panels on business growth strategies
Connect with mentors, investors, and ecosystem partners through exclusive networking opportunities
Get tailored business advice in the Ask the Expert Lounge
“The Startup Canada Tour provides an incredible opportunity for entrepreneurs to connect, learn, and grow. By bringing together diverse voices and expertise, we aim to foster a collaborative ecosystem that supports the success of Canadian entrepreneurs,” explains Kayla Isabelle, CEO of Startup Canada
Another highlight of this tour is the Startup Global “Pop-up Pitch” Competition, which takes place at both Tour stops and provides local entrepreneurs with the opportunity to compete for a total cash prize pool of $70,000! Applications for the Calgary Pop-up Pitch are now open with Mississauga applications opening this
2025
“We’re thrilled to be a part of the Canadian entrepreneurship ecosystem by providing expertise on and off the stage while connecting with entrepreneurs and business leaders, ” says Paul Gaspar, Director for Small Business at UPS Canada
REGISTER NOW - Apply “CANSME50” to receive 50% off your ticket!
The 2025 Startup Canada Tour is presented in partnership with UPS, with program support from Constant Contact, Scotiabank, The Peak, Encore Global, BDC, Competition Bureau, WEOC, Mastercard, City of Mississauga, CGLCC, and League of Innovators
Organizations interested in learning more about Startup Canada Tour partnership opportunities can contact partnerships@startupcan ca
Optimizing BusinessTravelforSMEs
Business travel has long been necessary to forge connections, explore new markets, and remain competitive However, small and midsize enterprises face a heavier burden, as travel requires more effort to balance their strategic needs with limited resources and time constraints.
Heightened Importance of Business Travel
Research highlights the importance of face-toface discussions In-person meetings are 34 times more effective than emails and are vital in offering clarity and building relationships Meeting with clients, partners, and colleagues has become even more crucial in today’s business environment, where employees often work in partially or fully remote settings
In addition to staying connected, business travel offers numerous benefits to SMEs, including:
Promoting Market Expansion: Visiting new regions or potential partners fosters a deeper knowledge of local preferences and competitors' activities
Cultivating Stronger Relationships: By meeting in person, SMEs can more accurately evaluate customer needs, build trust, and enhance loyalty
Encouraging Collaboration and Innovation: Employee gatherings can prompt fresh ideas, which is integral to staying competitive Contributing to Diversified Revenue Streams: Exploring new markets and meeting prospective customers in person can reveal new avenues for growth.
Improving Employee Satisfaction: Business travel can enhance employee satisfaction and aid retention to help SMEs compete with larger companies
Travel Management Challenges
Despite its crucial nature, business travel can consume a substantial portion of an SME’s finances and consume valuable time to plan and manage In addition, SMEs operate with limited overhead, which requires them to justify every trip Lastminute changes from unexpected events can lead to higher travel costs
While the proliferation of booking platforms may benefit consumer travel, it can also make travel planning overwhelming, time-consuming, and burdensome for SMEs: Small businesses spend an average of 88 minutes organizing a single business trip, and medium-sized companies typically take 12 minutes longer, totaling 100 minutes.
Benefits of a Dedicated Travel Program
Partnering with a dedicated travel provider, SMEs can optimize their resources and enhance efficiency with:
Transparent pricing and Guaranteed Discounts: This reduces the time spent searching for deals, enabling SMEs to secure favorable rates
No Minimum Spend Requirements: Some programs cater specifically to smaller budgets, recognizing the needs of SMEs.
Rewards for Business and Personal Stays: Loyalty points awarded to individual travelers and the company benefit employees and stretch SME funds
Consolidated Data and Insights: A centralized dashboard that tracks spending, average daily rates, and room nights supports informed planning
An example of a solution specifically designed for SMEs is IHG Business Edge from IHG Hotels & Resorts The program assists SMEs in managing their travel more efficiently Its features include:
Free to join: There are no hidden fees or minimum spending requirements
Guaranteed Discounts: Offered at over 6,000 hotels worldwide, the discount covers a diverse portfolio of 19 unique brands, from the iconic Holiday Inn and Holiday Inn Express to InterContinental, the world’s first international luxury hotel brand
Partnership Program: This new program connects members with trusted brands that offer exclusive discounts on tech, software, car rentals, and more
Meeting the specific travel needs of SMEs requires a thorough understanding of their distinct challenges. Hotel companies that understand SMEs can become crucial allies and assist them in balancing limited budgets, navigating tight schedules, and managing travel planning details.
IHG Business Edge: Tailored for SMEs Forward-Looking
Kate Norris
One-Stop Travel Portal: The portal facilitates easier bookings and provides visibility into company-wide travel data, helping business owners identify trends and optimize budgets.
Accelerated Loyalty Status: This allows SMEs and their travelers to earn points that can be redeemed for various benefits, from personal getaways to meeting rooms for business events
Business travel is necessary for growth, relationshipbuilding, innovation, and investment in a companys future Working with the right travel partner, SMEs can fuel long-term success
IHG is among the first hotel companies to establish a program for small and midsize enterprises, recognized by Global Traveler as the Best Small-toMidsized Business Program for six consecutive years and the Inc Power Partner Award in the General Excellence category in 2024
Visit IHG Business Edge for more information on how we can simplify your company ' s business travel
Playful Innovation: Helen Smith's Roo & You
Founder&CEOatRoo&You
In an exclusive interview with CanadianSME Small Business Magazine, Helen, the dynamic entrepreneur and CEO of Roo & You, shares her inspiring journey of transforming a passion for family-centred play into a thriving business. As an immigrant and psychology graduate with a background in child and youth counseling, Helen’s story is one of resilience, creativity, and vision
Helen is a dynamic entrepreneur, CEO, and creative force behind Roo & You, a children’s play-focused brand dedicated to fostering creativity and connection through thoughtfully designed products As a passionate advocate for family-centered design, Helen ensures Roo & You blends functionality, style, and fun seamlessly into homes, empowering families to create lasting memories
Helen’s entrepreneurial journey is a testament to resilience and vision. An immigrant and psychology graduate with a background in children and youth counselling, she transformed her passion for family and creativity into a thriving business. Her innovative approach has earned her prestigious accolades, including the King’s Alumni Recent Grad Award, Canadian SME Small Business of the Year 2023, finalist status for the WIT Wonder Woman Small Business Owner of the Year, and the Emerging Entrepreneur Special Citation recipient for the EY Entrepreneur Of The Year® 2024 Ontario Region
As an immigrant who transformed her passion into a thriving business, what challenges did you face in establishing Roo & You, and how did your background in psychology and youth counselling influence your entrepreneurial journey?
When I started Roo & You, my kids were 2 and 4, and like so many parents during the pandemic, we were stuck inside a lot They were constantly building forts, and I couldn’t find the right product on the market that met both their needs and mine As a parent, I knew a play couch needed to have a water-resistant liner because, well, kids are messy. It also needed zipper pockets so the covers wouldn’t scratch floors and walls. I figured if I was looking for those features, other parents probably were too So, I decided to create a play couch that came with a water-resistant liner and zipper covers myself
Once Joey was born, I saw even more potential As a Child & Youth Counsellor, I understood how important open-ended play is for development, and I realized play couches shouldnt just be simple blocks they should spark creativity and adventure That’s when we started designing new shapes and pieces, like Wedges for sliding and Arch+Armor for building doorways to forts
Starting a brand from scratch wasn’t easy, especially as an immigrant with no industry connections My biggest concern was: Who’s going to trust a brand-new company running a pre-order for a play couch? I know how much it matters to see the people behind a brand, so I built Roo & You the way I would want to experience a company as a customer. I connected with other parents in Facebook groups who were also searching for ways to keep their kids entertained I went live, did video demonstrations, shared behind-the-scenes content, and was completely open to questions and feedback Those real connections built trust, and that trust turned into an incredible community
That’s how Roo & You VIP: Play Couch Community �� was born Now, it’s grown into an amazing space with over 35,000 parents sharing builds, making friends, and helping each other decide on colors and pieces to add to their collections It’s a warm, supportive, and fun community something I’m incredibly proud of
At the end of the day, Roo & You wasn’t just about launching a product It was about creating something that made sense for kids and parents alike something practical, imaginative, and designed for real-life families And seeing how much joy it brings to other families? That’s what makes this journey so special.
Roo & You has gained significant recognition, including the Canadian SME Small Business of the Year 2023 award. How do you balance maintaining the company ' s core values with its rapid growth and increasing collaborations with global brands?
I’ve always believed that when you put good out into the world, it comes back to you So, as Roo & You started growing, one of my first thoughts was: How can we use this success to do good? I saw firsthand the value our products bring to families and children, and I wanted to make them accessible to even more people Since our first preorder in November 2020, we ’ ve donated over $900,000 in monetary and product value to families, schools, daycares, and charities that are close to our hearts
Beyond that, our kids keep us grounded They make sure we know we ’ re not that cool and honestly, they’re a huge reason behind our core values Everything we do, we do with them in mind, and we want them to be proud of the company we ’ re building. We’ve built an incredible team of good people who share our values that truly understand that while we ’ re all in on Roo & You, we ’ re also parents first Their support allows us to step away when we need to, knowing the business is in great hands
Working with global brands is still a pinch-me moment. I can’t say enough good things about the companies weve collaborated with the support we ’ ve received, the opportunities they’ve given us it’s incredible But I dont see these partnerships as something that makes us better; I see them as something to be grateful for My only goal is to always represent our company with respect and integrity, making both our partners and our team proud I was raised to appreciate every opportunity in life and to never take anything for granted, and I carry that same mindset into Roo & You
Finally, our community plays a huge role in keeping us balanced Staying connected, engaging with them, and seeing families enjoy our products brings me so much joy At the end of the day, our focus remains the same: bringing happiness to more families while staying true to who we are
Your products, particularly the Joey Play Couch, are designed to foster creativity and connection. How do you envision the role of play in child development, and how does this vision drive your product innovation?
Play is everything for kids It’s how they figure out the world, test ideas, take risks, and just be kids As Fred Rogers said, "Play gives children a chance to practice what they are learning " And I’ve seen that firsthand, both as a Child & Youth Counsellor and as a parent
Play isn’t just about keeping kids entertained it helps them build confidence, creativity, problem-solving skills, and independence.
As a Child & Youth Counsellor, I’ve seen firsthand how open-ended, unstructured play helps children develop problem-solving skills, independence, and confidence It’s not just about fun it’s about fostering creativity, critical thinking, and emotional resilience When designing The Joey, I wasn’t just thinking about a play couch I was thinking about what it could be turned into by little minds A rocket ship, a castle, a jungle gym, a quiet reading nook kids see possibilities everywhere, and I wanted to give them a product that grows with their imagination
I kept thinking, why weren’t there different shapes and pieces available to let kids build even bigger, more creative setups? Every piece we design is intentional it’s meant to encourage movement, imagination, and connection Whether it’s siblings working together to build a fort, parents and kids setting up obstacle courses, or little ones climbing, stacking, and creating, we want our products to grow with them.
At the end of the day, our focus isn’t just on making play furniture it’s on creating experiences Seeing the incredible builds our customers share, and watching kids light up as they discover new ways to play thats what keeps us inspired to innovate Because when you give kids the right tools for imaginative play, they’ll always find new ways to create magic And honestly? That’s the best part of it all
As we celebrate International Women's Day, what message would you like to share with aspiring female entrepreneurs, especially those balancing family life with business ambitions?
Do not let anyone tell you that you can’t do something just because you ’ re a woman or a mom You can do anything you set your mind to So many people have doubted me along the way even as Roo & You was growing I’ve always been someone who dreams big, and I cant tell you how many times I’ve heard, “Why would they answer you?” or “Why would they want to work with you?” when I wanted to reach out to big companies or industry leaders My response is always the same: Why not?
What’s the worst that happens? Someone says no? Does someone ignore me? Well, then nothing changes. But if I take the chance, who knows what could happen? When I first had the idea to create a play couch, there were plenty of doubters But I believed in it, I wanted it, and I worked my ass off to make it happen I didn’t let negativity stop me And as my husband (and business partner) Matt always says, “You miss 100% of the chances you don’t take ” Funny coming from him, since he’s the realist in our relationship!
If you truly believe in something, others will too But you have to really believe in it When you talk about your project, your product, your dream talk about it with passion Let people feel your excitement That kind of energy is contagious
Dunno about including this, kinda iffy. If a little Kurdish girl who ran home from school with bombs going off, struggled with an undiagnosed learning disability until her last year of university, battled postpartum depression, and still lives with anxiety can do it—you can too. We all have challenges, but don’t let them, or anyone else, stop you from going after what makes you happy.)
At the end of the day, being a woman, a mom, an entrepreneur none of those things should hold you back They should fuel you Go after what you want, take the chance, and don’t be afraid to bet on yourself
Looking ahead, what's your vision for Roo & You's future? Can you tell us about your upcoming collaborations and how these align with your brand's mission?
The vision for Roo & You has always been about pushing the boundaries of play creating products that spark creativity, bring families together, and make childhood a little more magical Looking ahead, we ’ re beyond excited to keep growing, innovating, and finding new ways to make playtime even better I want Roo & You to become the one-stop shop for all things play, where quality, innovation, and design are always at the forefront
When it comes to collaborations, we don’t just slap a logo on a product and call it a day Every partnership we take on is thoughtful and intentional We want to create pieces that bring a family’s favorite characters, brands, and franchises to life in a way that makes everyone in the household excited while still fitting seamlessly into your home and staying true to our brand as well as our partners.
And while I cant spill all the details just yet let’s just say we have some major collaborations coming that we cannot wait to share
Stay tuned big things are coming!
Emily Lyons: Championing Women in Entrepreneurship and Redefining Event Excellence
Emily Lyons, the Femme Fatale Media Group founder and one of Canada's Top 20 Business Influencers, exemplifies resilience, inventiveness, and entrepreneurial success What began as a $80 investment in her Toronto basement has grown into a multimillion-dollar company that includes event staffing, beauty technology, and philanthropy Her trajectory, distinguished by determination and a steadfast commitment to helping women in business, serves as a model for budding entrepreneurs navigating complex markets Emily's work continues to break down barriers, demonstrating the power of vision and tenacity to transform sectors
Entrepreneurial Journey: From Entrepreneurial Journey: From $80 to Industry Leader $80 to Industry Leader
Emily founded Femme Fatale Media (FFM) in 2009, at the age of 23, with only $80 and a daring goal to change event staffing. Over the last 15 years, FFM has emerged as an industry leader, with a network of over 20,000 event professionals across North America The organization has collaborated with prestigious clients such as Warner Bros and Sony and premium brands such as Audi and Forbes
Key milestones in her entrepreneurial journey include the following: 15-Year Legacy: In 2024, FFM celebrated its 15th anniversary by developing proprietary event-tech tools to optimize workforce options
Diversified Ventures: Lyons extended beyond event staffing by launching Lyons Elite, a luxury dating service, and True Glue, a clean beauty brand She also launched the Julia Lyons Foundation, which helps people with cystic fibrosis
Industry Recognition: From 2010 to 2016, FFM earned over 12 significant industry honours, including "Best Promotional Models" at the Top Choice honours
Emily attributes her success to problem-solving: "Look for what people don’t like. Solve it, and you ’ ve built a business ”
Overcoming Adversity: Transforming Grief into
Fuel
Emily's journey is also influenced by personal sorrow In 2011, she lost her sister Julia to cystic fibrosis, which had a tremendous impact on her business and philanthropic approaches Instead of allowing loss to stifle her progress, Emily turned it into a driving force
Julia Lyons Foundation: Established in 2018, this charity provides financial assistance and mental health support to people living with cystic fibrosis
JWLS Timepieces: A jewelry line committed to funding CF research, ensuring that her sister's memory is carried on through significant contributions to the cause
Beyond personal grief, Emily has broken down barriers in male-dominated industries, overcoming mistrust to create a profitable corporate empire She remains outspoken about the realities of entrepreneurship, saying, "Obsession, not balance, keeps me fired up " Her commitment to creating chances for women in business reflects her larger aim of empowerment and inclusiveness.
Impact & Advocacy: Empowering Women in Business
Emily fervently supports gender equality and regularly participates in programs that assist female businesses She advocates in various ways, such as business diversity initiatives, policy participation, and mentoring
Education & Mentoring: She offers aspiring entrepreneurs free resources and helpful business insights through her Mind Your Business Podcast and The Lyons Den Advocacy for Policies: Emily draws attention to structural disparities in financing, pointing out that only 4% of venture capital funding in Canada goes to women She advocates for structural improvements to reduce this gap and provide opportunities for womenled firms.
Leadership Insights for Aspiring Entrepreneurs
Emily’s leadership philosophy emphasizes risktaking, problem-solving, and adaptation She offers the following crucial insights to entrepreneurs:
Diversity of Suppliers: FFM's Women's Business Enterprise Alliance (WBE) certification gives womenowned firms more access to procurement opportunities
The Women Entrepreneurship Strategy of Canada, which seeks to quadruple the number of women-owned businesses by 2030, aligns with her work. Emily is adamant that "communities prosper when women thrive "
Embrace Risk: "Launch with vision, not a roadmap " Emily took a chance and reinvested her early profits to expand FFM countrywide Solve Pain Points: FFM's success stems from meeting businesses' demand for high-quality, dependable event staffing, an industry gap she noticed early on.
Leverage Partnerships: Strategic partnerships with industry titans like Google, Audi, and Forbes have increased FFM's visibility and reputation. Adjust to Difficulties: Emily swiftly switched to virtual event solutions and increased True Glue's online presence after COVID-19 interrupted live events
Her advice to budding entrepreneurs is clear: “Don’t give up on your all-consuming dream Pivot, but never quit ”
Legacy and Acknowledgment
The influence of Emily goes beyond industry She is well known for her contributions to women ' s empowerment, event staffing, and marketing:
Forbes Agency Council: Contributor to corporate leadership and innovative marketing Judge for the Canadian Event Awards: Her proficiency in event excellence has been acknowledged Media Features: Her industry contributions and entrepreneurial thoughts have led to frequent profiles in Bloomberg, HuffPost, and MAXIM
Emily intends to enhance FFM's technical capabilities in 2025 while strengthening her commitment to CF advocacy, ensuring that her influence continues to promote significant change
Looking Ahead in the Future
The story of Emily Lyons is an excellent example of the strength of fortitude, creativity, and purposedriven leadership She has championed women in business and redefined event quality, rising from modest beginnings to industry domination Her experience is proof that difficulties are only necessary for achieving achievement. Emily continues to influence the future of business with compassion and tenacity by motivating the upcoming generation of entrepreneurs
You can learn more about Femme Fatale’s solutions and services by visiting their official website Click here
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Disclaimer:
This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
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Senior Vice President, Global Sales Organization at IHG Hotels & Resorts
CanadianSME Small Business Magazine recently spoke with Mark Sergot, Senior Vice President of Global Sales at IHG Hotels & Resorts, about the critical role of SMEs in Canada's economy and the unique challenges they face in managing business travel He also discussed how partnering with the right hotel provider and accessing accommodations tailored to business needs can help SMEs optimize costs, improve efficiency, and support business growth
An accomplished hospitality executive with over 25 years of experience, Mark Sergot has worked across the globe including a 10-year stint living and working in Toronto In his current role at UK headquartered, IHG Hotels & Resorts, he leads a global sales team of 250 members, shaping the department's strategy, structure, and standards that influence the commercial performance of over 6,500 hotels across 20 brands in Canada and worldwide.
on Helping SMEs Get More Value from Business Travel
Beyond his role at IHG, Mark is a respected industry leader, engaged with organizations such as the Hospitality Sales & Marketing Association International, and the Professional Convention Management Association
A passionate advocate for lifelong learning, he champions continuous training and personal development to drive professional success.
What are some of the biggest travel challenges facing Canadian SMEs today?
Small and midsize businesses are the backbone of Canada’s economy, contributing nearly half its GDP and employing more than 60% of its workforce Yet, when it comes to travel, they lack the resources and negotiating power of larger corporations, making it difficult to secure competitive rates, manage costs, and streamline booking and expense tracking
While business travel is essential for expanding opportunities, maintaining client relationships, and exploring new markets, SMEs often lack access to the same travel partnerships and resources as larger companies
How is IHG supporting the travel needs of small and midsize businesses in Canada?
We understand the need for flexible, costeffective, and time-saving travel solutions That's why we offer business-friendly accommodations across a wide range of brands, making it easier for SMEs to find hotels that fit their needs whether for short stays, long-term projects, or team meetings.
We provide a dedicated hotel booking and management platform that allows business owners and travelers to streamline reservations, track expenses, and optimize travel budgets
Additionally, our new Partnership Program extends benefits beyond accommodations, providing SME clients with exclusive offers from trusted companies in technology, car rentals, software, and more
With IHG's global presence, how does its portfolio of brands create value for SMEs?
IHGs diverse portfolio of 19 brands meets a wide range of business travel needs whether for a quick overnight stay, an extended business trip, or a corporate retreat While each brand offers a unique experience, they all share the same commitment to quality, service, and consistency to ensure an optimal experience wherever business takes our customers.
Access to a reliable and extensive hotel network is especially valuable to SMEs Whether traveling domestically or internationally, business owners and employees can select accommodations that align with their budget, offer essential amenities, and support their overall trip objectives while maintaining a sense of familiarity and trust in the high-quality service they'll receive
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p y management and deliver consistent value, service, and rewards SMEs should look for programs that help control costs, streamline booking, and provide visibility into employee travel patterns
For example, an effective travel program that offers exclusive discounts, a centralized booking platform, and tools to track and analyze travel expenses can help them make informed travel decisions and optimize spending
Additionally, a strong loyalty program can increase the value of business travel Programs like IHG One Rewards allow SMEs and their travelers to earn points that can be redeemed for a variety of rewards, such as complimentary room nights, merchandise, event tickets, and gift cards These benefits can help stretch travel budgets while enhancing employee satisfaction and retention
Ultimately, choosing a hotel partner is about more than finding a place to stay it’s about accessing a network of support, cost-saving opportunities, and resources that align with a company ’ s business goals and travel needs
Final Thoughts
As business travel continues to evolve, having access to a vast network of hotels, customized business programs, and valuable partnerships can equip Canadian SMEs with the resources they need to travel more efficiently wherever they desire to travel around the world.
I encourage you to explore the IHG Business Edge portal to see how we can support your specific business travel needs
Want a Stronger Economy? Invest in Women
By Dr. Stephen Lucas, CEO, Mitacs
Women make up approximately 28 5% of Canada’s Gross Domestic Product (GDP), yet only 17% of Canadian SMEs are owned by women, pointing to a gap between their economic contributions and their representation as entrepreneurs With a growth rate of 6 4% in 2023, nearly four times higher than the national average, women-owned businesses fuel economic growth when properly supported Despite this, these companies receive little over 4% of venture capital funding Even when women entrepreneurs do secure investment, they tend to receive fewer rounds of financing and smaller amounts per round compared to their male counterparts, limiting their ability to scale and compete
This presents a paradox: At a time when Canada faces talent shortages, economic uncertainty, and productivity challenges, we are not fully leveraging the potential of half our population.
Addressing these funding disparities and representation gaps isn’t just about equity its an economic necessity If Canada is to remain competitive, it must do more to invest in and support women-led innovation
The Cost of Inaction
Failing to commit resources to women entrepreneurs and researchers means missing out on key opportunities for economic growth The annual State of Women’s Entrepreneurship (SOWE) in Canada 2024 report indicated that closing the gender gap in economic participation could add up to $150 billion to Canada’s GDP by 2026 But without addressing funding barriers, Canada will continue to forgo the financial and social boost that women ’ s full participation can bring
With global economic challenges such as supply chain disruptions and trade instability threatening our overall competitiveness, by leaving women behind we are not just stalling progress we are undermining our own economic future
Turning Potential into Impact
Projects by women are driving change, but these innovations often struggle to scale due to a lack of resources and low adoption rates of new technologies According to Statistics Canada, factors such as risk aversion within the business community, limited awareness of available technologies, and concerns over adoption costs all contribute to Canada’s slow uptake of new tech What’s more, a shortage of skilled workers who can implement and effectively use these new tools only intensifies the issue, further impeding productivity growth.
As a leading innovation organization in Canada, Mitacs plays a key role helping businesses access the talent and R&D resources they need to turn their big ideas into tangible impact Our unique model bolsters growth and productivity –and supports women-led innovation in the process
In the field of clean tech, Dr Susanne Ouellet, a geotechnical engineer, is advancing the safety and efficiency of tailings dam monitoring using fiber optic sensing technology (Distributed Acoustic Sensing or DAS) Inspired by a devastating tailings dam failure in Brazil, her research enables early detection of slope failure patterns that traditional methods miss, improving the safety of critical infrastructure Mitacs provided Dr Ouellet with the necessary international research opportunities and industry partnerships, to not only advance her work but also establish her own company, Lumidas where she continues to apply DAS technology across various infrastructure sectors By detecting slope failures earlier, Dr Ouellet’s work helps to mitigate costs associated with environmental damage and improve the management of infrastructure that is vital to communities and industries alike
Co-founder of Kalego Solutions and student in infectious diseases, Marine Queffeulou, is applying bioengineering to develop an ecofriendly anti-fog treatment for medical endoscopes using plasma technology This technology modifies the surface properties of materials to make them anti-fogging and resistant to sterilization cycles, solving a longstanding challenge in medical procedures By partnering with Mitacs, Kalego Solutions has accelerated its research and business development, with the treatment also showing capability for antibacterial properties, improving patient safety Through her work, Queffeulou is not only advancing healthcare innovation, she is contributing to the entrepreneurial ecosystem by creating jobs, growing a start-up, and offering cost-saving solutions that improve the efficiency of healthcare systems and extend the lifespan of critical medical equipment.
When
we invest in women, everyone wins
Despite impressive strides, women need more resources, targeted funding initiatives, and industry-specific programs that ensure equitable access to strategic partnerships and mentorship Within our research talent pool, 40% of Mitacs STEM interns identify as female, significantly outpacing the 25% representation of women in Canada’s overall STEM workforce Additionally, 17% of Mitacs interns go on to start their own business and overall, 85% of participants indicated improved career prospects as a result of their experience
About Mitacs
As Canada’s innovation organization, Mitacs connects businesses and researchers with unrivaled access to talent, financial support, and the partnerships needed to turn ideas into impactful innovations Through unique collaborations, Mitacs is driving productivity and positioning Canada as a global innovation leader
Based on a Statistics Canada study, businesses and organizations that partner with Mitacs experience an 11% boost in productivity, a 9% increase in revenue, and a 16% increase in sales over a three-year period
For over 25 years, Mitacs has helped our partners effectively scale innovations, from inception to commercialization We’re moving the economic needle and pushing for broader action and investment in innovation We know that Canada’s future success depends on innovation And we simply cannot be successful without women-led enterprise and research. When we invest in women, everyone wins.
Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon
In 2025 the ability of an organization to learn and adapt is more important than ever With changes in where and how we work, and the emphasis on new and emerging technology, companies world-wide are looking for ways to develop their talent and drive organizational growth As the visionary leader of TuesdayAfternoon Media Inc (TAM) Tracy Sicard is at the forefront of these developments. Tracy is the Chief Executive Officer and Head of Customer Experience at TAM; an award-winning learning strategy and design agency She leads a talented team of creative problem-solvers and solutiondesigners who share the collective purpose of igniting the joy of learning
Tracy was recently recognized by Canadian CME Magazine as Business Woman of the Year, a testament to her leadership in learning strategy, design, and customer experience Under her leadership, TAM has become one of Canada’s leading providers of custom learning solutions, working with organizations in finance, retail, technology, health, and higher education, in Canada and across the world
From Co-Founder to Industry Leader
In the early days of TAM, Tracy and her co-founder and partner, Peter Sicard, recognized the potential for learning to be more meaningful They founded TAM with a belief that they could take corporate learning beyond “training events’, to become learning ‘experiences’ - dynamic, interactive and accessible learning opportunities that are embedded throughout an employee’s day Under Tracy's direction, TAM began to develop end-to-end experiences for their clients; strategizing, designing and producing solutions that help businesses achieve their goals while also helping employees grow their knowledge and skills
By staying true to this belief, Tracy has established long term relationships with some of Canada’s largest organizations. She can now proudly count more than 90 million people worldwide who have been touched by TAM’s learning solutions over the past fifteen years TAM continues to create learning experiences that garner awards on both the national and international stage
Honouring the Customer Experience
As the Head of Customer Experience, Tracy champions the practice of approaching every engagement as a performance partner The TAM team shows up to every interaction with curiosity, integrity and creativity, and with a deep understanding of their client’s needs This has resulted in personal referrals and long term clients who say they wouldn’t want to work with anyone else Tracy is most proud of the role she has played in connecting TAM’s clients to one another By offering networking opportunities, TAM’s clients have developed new and meaningful relationships with each other
For Tracy and her team, creating valuable learning is about always exploring and finding ways to bring out the best in all people With an approach that is rooted in client partnership and co-design, TAM connects their client’s business goals and internal practices to the learning solution By doing so TAM is able to produce effective solutions that build upon the things that are working well, and address the things that arent
TAM supports their clients with performance analysis, measurement and evaluation, strategy design resulting in programs designed to support requirements of leadership development, Performance Management, Onboarding, Upskilling, Technical Training, Diagnostics, Coaching and Certifications
For more information please visit https://tuesdayafternoon.net/
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Owners Can Utilize
Carer-Inclusive Employment Policies to Thrive Their Business
As every small business owner knows, employees are the cornerstone of a thriving and sustainable business When employees face challenges, the business is also impacted Prioritizing the wellbeing of team members results in heightened productivity, loyalty, and overall workplace morale However, with the swift aging of Canada’s population, an increasing number of employees are managing paid work alongside unpaid caregiving duties
Increased life expectancy has led to more Canadians opting to " age in place," depending on family members and loved ones for caregiving In fact, in 2023 alone, following a three-year slump, Canada's life expectancy at birth rose to 81.7 years. What’s more, unpaid caring is being impacted by the growing number of older adults (18 9%) and the notable rise in the population 65 and older
Family Caregivers Are Growing. How Can Small Businesses Adjust to Support Their Employees and Enhance Their Operations?
Presently, one in four Canadians provides unpaid care, with these individuals carrying out 75% of all caregiving responsibilities in the country This contribution saves the Canadian economy approximately $24 to $31 billion each year in care-related expenses Nonetheless, the challenge of juggling work with caregiving often results in stress, burnout, and increased employee turnover Small businesses that adopt carer-inclusive policies can create a more supportive work environment, helping retain staff, minimize turnover costs, and uphold high productivity levels
The Business Case for Carer-Inclusive Policies
Small businesses thrive when their employees feel appreciated and supported. An important measure to accomplish this is acknowledging that caregiving can manifest in various ways and may occur at any point in an employee's career
ImageCourtesy:Canva
As the number of carer-employees (CEs) is anticipated to increase considerably, small business owners need to take the initiative to offer accommodations and policies that help employees manage their responsibilities successfully
Research shows that companies supporting CEs see a significant return on investment (ROI) A report from the American Association of Retired Persons (AARP) reveals that organizations investing in flexible work options achieve considerable returns Plus, for every dollar spent on flextime, companies can expect an ROI ranging from $1 70 to $4 34, while investments in telecommuting yield returns between $2 46 and $4 45 Furthermore, a survey by Bloom found a direct link between caregiving policies and increased productivity among employees
For companies that necessitate physical presence, options like flexible scheduling and compressed work weeks can offer practical solutions with little disruption to operations It is worth noting that employees who are supported in managing their work and caregiving duties tend to exhibit higher job satisfaction, stronger loyalty, and improved productivity By focusing on the well-being of employees, businesses foster a workforce that is engaged, dedicated, and committed to achieving long-term success
Developing Supportive Policies for Carers in Small Businesses
Understanding the importance of assisting carers in the workplace, Dr Allison Williams from McMaster University teamed up with the Canadian Standards Association (CSA) in 2017 to create the B701:17 (R2021) Carer-Inclusive and Accommodating Organizations Standard (Standard) and the B701HB-18 Helping WorkerCarers in Your Organization Handbook (Handbook) With funding from the Social Sciences and Humanities Research Council of Canada (SSHRC) and the Canadian Institutes for Health Research (CIHR), Dr Williams is now mobilizing these tools, advocating for companies to adopt carer-friendly workplace programs and policies.
The Standard and Handbook can be downloaded for free from the CSA website until April 1, 2025
By incorporating these resources into employee handbooks and onboarding processes and documentation, small businesses can communicate to new and current employees that they understand the significance of work-life balance and unpaid care work When employees feel appreciated and supported, they are more inclined to stay with a company for the long haul, decreasing turnover rates and promoting trust and teamwork
Research supported by SSHRC and CIHR funding has highlighted notable advantages for organizations implementing carer-friendly workplace policies (CFWPs) These advantages encompass enhanced employee retention, greater workplace productivity, and lower absenteeism rates Employees who feel they can count on their employer for assistance are more likely to stay committed and loyal to the company and help drive its success
Practical Steps for Small Businesses to Create a Carer-Inclusive Workplace
Managing a small company comes with distinct challenges, especially when aligning operational effectiveness with employee assistance Nevertheless, adopting carer-inclusive policies doesn't have to be a daunting task The resources and tools listed below can aid small businesses in this endeavour:
Course on Establishing Caregiver-Friendly Work Environments
Created in collaboration with McMaster University’s Continuing Education program, this complimentary 10-hour online course presents a detailed framework for establishing Caregiver-Friendly Workplaces (CFWPs) Owners of small businesses can acquire micro-credentials while gaining valuable knowledge about assisting employees with caregiving duties The course includes practical case studies illustrating how companies can tackle caregiving situations when they emerge
CSA B701 Standard and Handbook
The CSA Standard and Handbook present a three-step method for embedding carerinclusive policies in the workplace:
Building the Foundation: Entrepreneurs should work alongside their staff to create explicit policies that support caregiving duties This involves integrating legal obligations concerning family accommodations
Implementing Policies in Action: Employers must evaluate employee benefits and workplace policies to identify ways to successfully incorporate CFWPs
Monitoring Progress: Consistent input from staff can assist companies in evaluating how well their policies are working and making needed changes
Resources and Tools for Carer-Friendly Workplaces
Employers of small businesses can access a range of infographics, guides, checklists, and fact sheets designed to help establish CarerFriendly Workplace Policies (CFWPs) One valuable resource is the employer checklist, which assists businesses in assessing their existing policies and pinpointing areas that need enhancement These tools can act as a foundation for companies aiming to improve support for Carers Employees (CEs) in the workplace
The Long-Term Benefits of a Supportive Workplace
Policies that include support for caregivers are advantageous for both employees and businesses, as they promote a culture of respect, empathy, and adaptability in the workplace Assisting staff in balancing their caregiving duties leads to a more engaged and healthier workforce.
By responding proactively to the changing demands of Canada's workforce, small enterprises can establish themselves as desirable employers that draw in and keep high-quality talent Committing to career-inclusive policies is not just a savvy business choice but also an expression of corporate accountability that enhances the relationship between employees and employers
Some of the top CCC certified companies in Canada that have successfully implemented this are: Ross, Canuck Place, Cadence, Covenant Health, Fidelity, and The North Simcoe Muskoka Hospice Palliative Care Network (NSMHPCN)
What Future Holds
Content and healthy workers contribute to a successful business As the workforce in Canada changes, small business proprietors who adopt caregiver-friendly policies will be more capable of sustaining productivity and keeping talented staff Small businesses can foster a culture where employees feel appreciated and supported by utilizing available resources like the CSA Standard and Handbook, complimentary online courses, and workplace support tools.
The enduring sustainability of a business is fundamentally tied to its workforce By acknowledging and supporting the caregiving duties of their employees, small companies can cultivate strong, effective, and dedicated teams Emphasizing work-life balance and adopting forward-thinking workplace policies helps businesses stay competitive while creating a supportive and inclusive atmosphere
For more information about Creating CaregiverFriendly Workplaces course, click here
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments. Your support is crucial to our mission
The Evolving Landscape of Employee Engagement and Stress:
Insights from ADP's People at Work 2025 Report
Understanding employee experiences is more important than ever for firms seeking to remain competitive in an era of fast workplace development The ADP Research Institute's "People at Work 2025" research, directed by Dr Mary Hayes, Research Director of People & Performance, provides a detailed review of worldwide workforce trends, focusing on engagement and stress levels This report illuminates the problems and opportunities that companies confront as they strive to create a thriving workforce
Dr Mary Hayes is the Research Director for People and Performance at ADP Research Dr Hayes' research focus has been on engagement turnover knowledge worker performance and teams in the workplace Marys research helps businesses understand the relationships between engagement and performance engagement and turnover as well as other relevant issues in the world of work Mary earned a PhD in Educational Leadership from the University of Nebraska-Lincoln Her Master's degree in Educational Psychology from the University of Nebraska-Lincoln was focused on Qualitative, Quantitative and Psychometrics Methodology with additional work in Survey Research Methodology Both of Dr Hayes degrees focus on the psychology of people and how these people flourish through positive psychology
Declining Employee Engagement in Canada
One of the report's most significant results is decreased employee engagement in Canada The country experienced a threepoint dip, with only 18% of employees reporting full engagement at work This drop is among the most substantial seen across all assessed markets, emphasizing the critical need for firms to rethink their approaches to increasing worker engagement
Fluctuating Stress Levels in the Workforce
The research presents a balanced perspective on employee stress, demonstrating both advances and new challenges:
Reduction in Chronic Stress: The proportion of employees suffering everyday work-related stress fell from 15% in 2023 to 7 5% in 2024 This fall coincides with a reduction in pandemic-related stresses and an overall improvement in worldwide employment rates.
Shifts in Worker Sentiment: Employees who perceive their stress as fluctuating have become more prevalent despite fewer employees reporting feeling overworked Employees in this "rattled" category have good and bad days but find it difficult to handle stress adequately
Team Quality's Impact on Employee Engagement
The paper emphasizes how crucial team dynamics are in determining employee engagement:
Effective Teams Encourage Involvement: Teamwork, and workplace satisfaction are closely related, as seen by the higher levels of engagement reported by employees in highfunctioning teams
Better Canadian Team Experiences: In Canada, 20% of employees said they were currently part of the best team they'd ever worked with, up 5 4 percentage points from the previous year This pattern indicates that improving team dynamics could be essential for increasing overall engagement levels
Regional Workforce Trends and Global Comparisons
Positive Developments in Certain Markets: Employee engagement levels have increased significantly in South Africa and France.
North American Trends: Canadas engagement reduction is consistent with a larger standstill in engagement levels across North America, showing a regional tendency that employers should consider when developing engagement strategies
Unlocking the Untapped Potential of Workers
Dr Mary Hayes identifies a significant disparity in workforce confidence about job advancement Only 24% of global employees believe they have the skills to progress during the next three years. This statistic emphasizes the value of workplace training and skill development activities.
The paper makes a compelling case for prioritizing skill enhancement programs:
Increasing Productivity and Retention: Companies engaged in staff development frequently report higher productivity and retention rates
Enhancing Employer Reputation: Businesses prioritizing upskilling their employees enjoy a competitive advantage in attracting and keeping talent.
Comprehensive Research Methodology
The "People at Work 2025" study is based on a comprehensive research process:
Large Sample Size: The study polled approximately 38,000 working adults from 34 markets on six continents
Diverse Workforce Representation: Respondents came from a wide range of industries, educational levels, and professional responsibilities, providing a comprehensive understanding of global labour trends
The Business Case For Skill Development
Unique Worker Classification: The ADP Research Institute employs a patented system to categorize workers into knowledge-based, skilled task-based, and cyclical positions This system provides deeper insights into worker attitudes and experiences
Key takeaways for employers
The conclusions of the "People at Work 2025" research provide significant suggestions for firms wanting to improve employee engagement and well-being:
Prioritize Skills Development: Only 24% of employees are confident in their career advancement abilities, so firms should offer robust training and development programs
Invest in Team Building: Strong team relationships substantially impact engagement levels, so strategic team-building initiatives should be prioritized
Develop Effective Stress Management Strategies: Although chronic stress levels have decreased, an increase in "rattled" employees need focused stress management programs
Adapt to the regional workforce trends: Engagement levels vary across worldwide markets, highlighting the importance of specific employee engagement methods
What the Future Promises
Under the guidance of Dr Mary Hayes, the "People at Work 2025" research provides essential insights into the changing working landscape As businesses manage the difficulties of a rapidly evolving workplace, employee engagement and stress will be critical to long-term success
The research focuses on the expanding importance of skill development, team relationships, and stress management Organizations incorporating these findings into workforce strategies can foster more engaging, resilient, and productive work environments
Dr. Hayes puts it nicely: "The world of work is changing at light speed, and organizations need to do their part to close the skills gap " The "People at Work 2025" report is invaluable for firms looking to stay competitive in an everchanging labour market It provides actionable methods to improve employee well-being and unlock worker potential
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
Disclaimer:
This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
From Burnout to Breakthrough:
Celebrating the Resilience of Angie Buonassisi, Mother
and Entrepreneur
Entrepreneurship isn’t just a career path it’s a way of life, one that demands resilience, adaptability, and an unshakable commitment to overcoming challenges For women, the journey is often even harder, shaped by societal norms and pressures that question their ability to lead or balance work and family Questions like, “Don’t you feel bad leaving your baby at home?” or stereotypes suggesting that women are “too emotional to lead” can weigh heavily Yet its this very resistance that makes the success of female entrepreneurs so profound
For Angie Buonassisi, the journey of building multiple thriving businesses while embracing the complexities and joys of motherhood is a testament to the power of perseverance Angie isn’t just a mother or an entrepreneur she’s both, working what some might consider two full-time jobs at once Through her passion and purpose, she’s transformed obstacles into opportunities, creating ventures that inspire and empower women to embrace their own potential
“I’ve always felt that entrepreneurship is in my DNA an addiction, but a good one, ” Angie shares This drive has been the foundation of her success, fueling her journey from earning her MBA to co-founding 8 West Clinic with her husband, Dr Thomas Buonassisi, over 15 years ago What began as a small family business with Angie often bringing her newborn along during those early, tireless days has grown into a leading center of excellence in health optimization and medical aesthetics
Under Angie’s leadership, 8 West Clinic has expanded its offerings to include cutting-edge services such as hormone optimization, DEXA body composition scans, VO2 max testing, and innovative treatments for skin and body health Most recently, she celebrated the opening of a second clinic focused on women ’ s health a cause she holds close to her heart
But Angie’s entrepreneurial spirit extends beyond the clinic As the founder of JoyVIVA, an e-commerce platform for skincare and health products, and Lontreau, a line of clean, clinical-grade supplements and skincare, she has ventured into diverse industries, from manufacturing to ecommerce to service-based businesses
“One of the most rewarding parts of entrepreneurship is building passionate teams and creating meaningful connections with the people we serve, ” she reflects.
Angie Buonassisi
Like many successful women, Angie’s path hasn’t been without its challenges. About five years ago, she hit a breaking point. Balancing the demands of running multiple businesses, navigating pandemic uncertainties, and striving to meet personal and professional expectations led to burnout “I thought I was doing everything right exercising hard and a lot while also sticking to a diet but the stress I was putting myself under, combined with perimenopause, led to a near nervous breakdown,” she recalls
That moment of crisis became a turning point Angie committed to prioritizing her health and understanding the often-overlooked struggles women face during life transitions This experience led her to develop hormone health programs at 8 West Clinic, designed to help women regain vitality, confidence, and a sense of control over their health “What felt like a breakdown at the time turned out to be a blessing in disguise It allowed me to better understand womens needs and create meaningful solutions to fill that gap. ”
As both a mother and entrepreneur, Angie models resilience for her children. “I want them to see that strength isn’t just about pushing forward but also about knowing when to pause, reassess, and find a smarter path,” she says Her leadership style defined by empathy, authenticity, and inclusivity has fostered a workplace culture where her team feels empowered and valued, which she believes is key to her success
Angie often compares entrepreneurship to cycling, one of her personal passions: “When you ’ re in the middle of a gruelling race, you don’t stop pedalling, no matter how steep the hill That same determination has shaped how I lead staying focused on the goal even when the road gets tough ”
Angie Buonassisi’s story is a shining example of resilience, compassion, and purposeful leadership On International Women’s Day, we honour Angie and the countless women who balance the roles of mother, entrepreneur, and changemaker Together, they are redefining what it means to lead with passion, impact, and unwavering strength.
ImageCourtesy:Canva
Celebrating
INTERNATIONAL WOMENS DAY 2025
2025
Celebrating International Women’s Day 2025: Accelerate Action for Gender Equality
This March, stand in solidarity for International Women's Day (IWD) and join the global campaign for #AccelerateAction The International Women’s Day is commemorated on March 8th and this year ' s theme emphasizes the critical need to accelerate progress toward gender equality Per the World Economic Forum, with the current rate of progress, true gender equality cannot be achieved until 2158, five generations from now This stark reality requires fast and serious response
The Accelerate Action campaign draws attention to the structural obstacles that women still encounter in politics, healthcare, work, and education Despite advancements, sexism and injustice still exist, impeding women ' s chances globally By gaining more traction and pushing for significant change, we can contribute to closing the gender gap and building a more inclusive society
Collective action is essential, whether by opposing bigotry, endorsing laws that advance equal opportunity, or elevating women ' s voices Speaking out against discrimination, lending support to groups that empower women, or just showing solidarity and encouragement to those fighting for their rights are all examples of advocacy.
Let us pledge to make a difference this International Women's Day By cultivating inclusivity, removing obstacles, and supporting efforts that empower women, we can move closer to a future of true gender equality
Demetra Streda
Every International Women's Day, we come together to recognize the bold, innovative, and resilient women entrepreneurs who are shaping industries, breaking barriers, and driving meaningful change.
Across different businesses, backgrounds, and journeys, one thing unites us all: the courage to create, the determination to overcome, and the passion to make an impact
To every woman who has turned an idea into a business, lifted others along the way, and redefined what’s possible your leadership and vision inspire us all
Senior Vice President (“SVP”)&
National Head Corporate Client Group at RBC Royal Bank
Demetra leads RBC’s Corporate Client Group (“CCG”) across Canada, overseeing a national team that provides industry-leading advice to Large commercial/corporate, Canadian-based private businesses and multinational subsidiaries. Her team offers a broad range of services, including relationship management, credit underwriting, mid-market mergers and acquisitions, leveraged and infrastructure finance (Private Equity finance), syndicated loans, asset-based financing and treasury & cash management
Prior to this role, Demetra was Senior Vice President Commercial Credit Policy & Risk Oversight at RBC, where she led a Group Risk Management team in supporting our Commercial Business With over two decades of experience at RBC, Demetra has held a variety of executive roles across the Personal & Commercial Banking network and Head Office Her diverse background encompasses Commercial Real Estate, Sales Leadership, Strategy, and Group Risk Management
Maria Luisa Boyce Vice President of Global Public Affairs at UPS
Accelerate Action By Delivering What Matters
Women-owned businesses play a crucial role in driving economic growth and innovation However, the path to success has not always been equal for women entrepreneurs To break down barriers and support their growth, mentorship and robust support structures are essential At UPS, we recognize the importance of fostering an environment where women entrepreneurs can thrive, which is why we ' ve launched the Women’s Exporters Program.
Our program was initially designed around three pillars: capacity building, access to markets, and navigating the regulatory landscape Through targeted training and resources, we ' ve had the privilege of working with over 120,000 entrepreneurs, providing them with the tools they need to succeed Today, we find ourselves at a pivotal moment where technology, consumer behavior, and trade compliance converge This environment provides an unprecedented opportunity to further accelerate action Women entrepreneurs have been actively learning and training to prepare their businesses for this new landscape
As we push forward, it’s crucial to emphasize the power of mentorship Connecting experienced entrepreneurs with those who are just starting on their journey can foster a spirit of collaboration and innovation Mentorship provides a platform for sharing knowledge and experiences, helping to build confidence and sharpen skills among women entrepreneurs
To learn more about how UPS delivers what matters to our customers, our people, our communities, and our planet, visit UPS Sustainability and Social Impact Report.
LeanneYeatman Chief of Staff, F12.net
Accelerate Action: The Power of Women Leading Change
"At F12, we know that real change starts with action As we celebrate International Women’s Day 2025, we ’ re inspired by this year ’ s theme, 'Accelerate Action ' It’s a reminder that every step forward no matter how small can create a ripple of impact
To every woman leader out there: Your ambition, your courage, and your resilience are the engines of progress Whether you ’ re starting a new venture, leading a team, or mentoring the next generation, you are showing the world what’s possible when women lead with purpose.
Our commitment at F12 is to walk alongside you to champion diversity, to open doors, and to create opportunities that help women thrive Because when women succeed, our communities and our businesses grow stronger together
Let’s keep pushing, lifting each other up, and turning ambitions into realities Together, we can accelerate the action that drives real change for today and for the future "
Women entrepreneurs are driving innovation, creating jobs, and strengthening communities across Canada But barriers still real progress requires action, like more access to financing, mentorship networks, and the right tools to grow and scale
That’s why our government is investing in women-led busine through the Women Entrepreneurship Strategy, helping over women entrepreneurs access the support they need to succ We’re making financing more accessible, expanding mentors opportunities, and ensuring women have the resources to bu thriving businesses These efforts are about one thing: helpin succeed
As we mark International Women’s Day, let’s recognize the bo women entrepreneurs take every day to push boundaries an change Your vision, leadership, and hard work are shaping C future, and we ’ re committed to breaking down barriers so yo keep moving forward
Let’s make this year one of continued success and growth
Women have always been the backbone of progress, yet systemic barriers have often held us back from claiming our rightful place in leadership roles This International Women’s Day, we say: **enough is enough** The time to act is now
Being a leader isn’t just about a position it’s a mindset It’s about owning your voice, embracing potential, and leading with courage and authenticity I am inspired by women entrepreneurs who have carved their own paths, challenging norms and redefining success
You are capable, resilient, and needed The world needs your perspective, strength, and vision Don’t wait for permission to lead step forward, take risks, and challenge the status quo Independence begins with believing in your power to shape the future
EVP and Chief Experience Officer at Co-operators
While every woman entrepreneur is extraordinary for pursuing her dream, there’s no substitute for a community that champions growth Just as a rising tide lifts all boats, collaboration accelerates positive change By supporting one another, we break barriers, open doors, and create a future where women thrive.
Success isn’t a solitary journey; it’s a collective movement Let’s lift each other up, celebrate wins, and push forward together We are each other’s community a community of women who dared to lead
International Women’s Day is a time not only to celebrate that women have made as entrepreneurs and innovators, inspire the next generation of women business owners
Since 2015, advancing gender equality and economic emp women has been a top priority for the Government of Can ensuring women entrepreneurs have access to the financ and expertise they need to launch or scale up their busine
In my role as Minister responsible for FedDev Ontario, I’ve w hand the innovation and resilience of women in sectors lik manufacturing, tourism, and more These women are shat ceilings and redefining industries, creating solutions that s
Women bring a unique perspective to running their busine solutions that challenge norms and meet the changing ne market Supporting women-led businesses creates jobs, d economies and contributes to Canada’s diverse and inclu landscape
Now, more than ever, we need to ensure that the right supports are in place so that women who want to start or grow their business, can
KateNorris
Global Director of SME Strategy | Global Sales Strategy at InterContinental Hotels Group (IHG®)
Accelerate Action: Breaking Barriers for Women Entrepreneurs
Building a business takes more than vision it takes resilience, bold action, and an unwavering belief in your ability to succeed I know this firsthand Having launched and led my own business, I’ve experienced the excitement of bringing an idea to life, the challenges of wearing multiple hats, and the determination it takes to push forward when obstacles arise.
Women entrepreneurs face unique barriers, but we also bring unique strengths innovation, adaptability, and a deep commitment to driving change The path isn’t always easy, but it is ours to shape By supporting each other, mentoring the next generation, and advocating for more inclusive opportunities, we create a business landscape where women dont just participate we lead
Progress happens when we take decisive steps Let’s break outdated norms, champion one another, and turn challenges into opportunities The time for action is now Let’s build, grow, and accelerate change together
Our impact is limitless Let’s own it
Accelerate Action is our call to break barriers, push past limits, and create meaningful impact No more waiting No more hesitation As a collective of women entrepreneurs, we are not just building businesses; we are building legacies We are changing narratives, uplifting communities, and blazing trails where none existed Every bold step you take, whether mentoring another woman, demanding equity, or innovating in your field, fuels a future where success is not limited by gender but defined by determination
Now is the time to step forward with unwavering confidence Invest in yourself Speak up Take risks Lead unapologetically Own your seat at the table or build your own Strengthen your network, amplify your vision, and never shrink to fit spaces never built for you
Let’s not just celebrate women in business; empower them, elevate them, and accelerate the change we wish to see. The future is ours to shape, and the potential for change is limitless. Let’s move forward together.
Your courage is your currency, your resilience is your roadmap, and your impact is limitless There will be challenges and setbacks, but your resilience and determination will guide you through You are not alone Together we can do much more!
Puja Subrun
Country Manager (Interim), Intuit
Canada and VP QuickBooks GTM
Canada
This International Women’s Day, we at Intuit celebrate the resilience, innovation, and leadership of Canadian women shaping the future of business. As a business leader, immigrant to Canada, and advocate for equity, I’ve witnessed firsthand the barriers women face and the determination they bring to overcome them
Women entrepreneurs continue to challenge traditional definitions of success Our recent Small Business Index Annual Report revealed that Canadian women-owned businesses are among the most digitally integrated, leveraging technology to enhance productivity and accelerate growth But innovation goes beyond technology it’s about owning our voices and leading with confidence Financial literacy is part of the foundation of confident decision-making, enabling women to scale, secure funding, and build resilient businesses When women take control of their finances, they don’t just grow their ventures they shape the economy, create jobs and uplift communities
Your ideas matter Diverse leadership fosters stronger cultures and drives better business performance At Intuit, were committed to empowering women with the support and opportunities they need to lead To women entrepreneurs: we see your bold contributions and stand with you. Together, we can build a more inclusive future.
Karen Greve Young Chief Executive Officer of Futurpreneur Canada
Standing Strong: Women Entrepreneurs in Uncertain Times
As we mark International Women's Day, I am reflecting on the remarkable women-led businesses strengthening Canada's economy despite looming uncertainties
The threat of tariffs creates instability for all entrepreneurs; for women founders, it exacerbates the challenges they already face This year ' s theme, "Accelerate Action," calls us to collaborate and navigate these uncharted waters together emerging stronger with resilient businesses that fortify Canada's economy
Futurpreneur’s commitment to women entrepreneurs is unwavering Last fiscal year, 42% of businesses we supported through our loan with mentorship programs were women-led far exceeding the national average While we are proud of this achievement, we know there is more we can do to help them succeed
To Accelerate Action in 2025, we are strengthening connections between women entrepreneurs by creating meaningful opportunities for networking, collaboration, and community engagement
During times of economic uncertainty, it’s more important than ever that founders reach out to the community, peers, and mentors who stand ready to support and elevate them The path forward may be challenging, but by working together, women entrepreneurs can navigate these difficulties and continue building innovative, resilient, thriving businesses.
We're all in this together
While Canadians are currently experiencing challengin times, GoDaddy research shows that women entrepren are making significant strides Our analysis up to Q4 20 770,000 Canadian small businesses, reveals that more (43%) are run by women, and nearly half (48%) of thes small businesses were started in the last five years No four (26%) are the primary income earners for their ho third (33%) report that their small business generates $5,000 in monthly revenue
Today, turning an idea into an online business is more ever, allowing women to compete alongside larger com emergence of user-friendly, AI-powered tools, like GoD business owners can efficiently create their digital pres domain, logo and website, freeing up valuable time to core business These advancements, combined with an array of resources and guidance, are encouraging Can explore their entrepreneurial aspirations For those who considering taking their ideas to the next level, the curr offers exciting possibilities to bring those dreams to life
Young Lee
Market Lead at GoDaddy Canada
Laura Williams
Managing Partner, Williams HR Law LLP
As we celebrate International Women’s Day 2025 and commit to "Accelerate Action", we are reminded that true progress for women in business isn’t just about incremental gains it’s about creating a culture of inclusion, mentorship, and support that drives lasting change
At Williams HR Law LLP, where the majority of our team and partners are women, we have witnessed the power that diverse leadership brings to the table However, for women entrepreneurs to thrive, we must continue breaking down the systemic barriers that hinder their growth
Progress requires more than a seat at the table it demands dismantling structures that have historically held women back We must create spaces where women can lead, make decisions, and access the resources needed to scale their businesses This means challenging the status quo, investing in mentorship, intentionality in sponsorship, and ensuring policies and practices actively support women ’ s full potential
As women in business, it is our responsibility to mentor, uplift, and advocate for each other and those who follow Let’s accelerate change by leading with purpose, championing equity, and empowering women entrepreneurs to succeed.
Together, we can create a future where more women lead business, not just participate in it
Andrea Sesum Founder, Smart Owl
Accelerate Action: Empowering Women Entrepreneurs Through
Education & Networking
In today's dynamic business landscape, industry-relevant education and strategic networking are vital for women entrepreneurs to succeed Yet, many still face barriers to acquiring the practical skills and meaningful connections needed to grow their businesses
Education is a catalyst for success, equipping women with essential tools in financial literacy, marketing, emerging industry trends, and regulatory knowledge At Smart Owl, we champion education that transcends theory empowering women with actionable skills to compete, lead, and innovate
Education combined with networking opens doors to mentorship, funding, and collaboration Women entrepreneurs can accelerate their progress by:
Joining industry groups and women-led business associations
Seeking mentorship from experienced leaders
Supporting and uplifting other women in business
Leveraging digital platforms like LinkedIn to expand their reach
By combining knowledge with connection, women can break barriers, seize opportunities, and drive economic growth This International Women's Day, let's take bold action invest in learning, build strong networks, and accelerate success together.
It's become abundantly clear that Canada needs to become a more growth oriented, more export oriented, competitive society This requires that we strongly prioritize the message that building a company, and the risks required, creating jobs, being an entrepreneur, is patriotic The capital gains increase is an example of policy that sends the opposite message, it signals a disdain for entrepreneurs, that they are selfish, not giving their fair share This is categorically untrue and it discourages entrepreneurship and investment in Canada
Tammy Eckenswiller Founder and SVP of Brand Creative for Flow Water
Empowering Women Entrepreneurs: Bell’s Commitment to Growth and Innovation
At Bell, we recognize that women entrepreneurs are a driving force behind Canada’s economy This International Women’s Day we reaffirm our commitment to fostering an inclusive environment where women-led businesses have the right tools and support they need to succeed.
Bell is dedicated to providing that support. We invest in Canada’s fastest technology – Bell’s Pure Fibre and wireless networks –ensuring businesses have the speed and performance needed to operate smoothly We are continuously enhancing our offerings with new products and services, such as the recently launched Bell Business Wi-Fi app for improved security, customizable guest Wi-Fi, valuable customer and employee data insights, and simplified network management Furthermore, we ’ ve partnered with organizations like Webware and Bell Ads for Business to offer streamlined digital solutions, helping busy women entrepreneurs strengthen their online presence and reach new customers efficiently
This curated selection of partners makes it easier to find trusted providers, saving valuable time and resources
We also proudly collaborate with organizations like CanadianSME and the Ontario Business Improvement Area Association (OBIAA) to support small businesses and entrepreneurs Internally, our Women at Bell program champions female team members, reflecting and investing in the diverse communities we serve Looking ahead, we will continue investing in the technology, partnerships, and initiatives that empower women entrepreneurs to grow and succeed in today’s dynamic business landscape.
Vice President Wireline Marketing, Bell
General Manager, Canada, at Constant Contact
“Small businesses are the backbone of our economy, driving innovation, job creation, and community growth Today, they are not only navigating change they're shaping the future of business Women entrepreneurs, in particular, are leading the charge, with 41% of new and early-stage Canadian small businesses being women-owned As we face economic shifts like a declining dollar and evolving consumer expectations, resilience, determination, and adaptability will be key My advice? Prioritize customer relationships, streamline operations, and explore new revenue opportunities
With a growing movement to “buy Canadian” and an increased focus on customer retention and loyalty, businesses that leverage technology to enhance efficiency and engagement will be best positioned for success. The future belongs to those who stay agile By harnessing tech and AI tools, we can automate tasks, improve customer experiences, and build stronger community connections, even in challenging times Together, we can drive meaningful change and create a more inclusive, thriving entrepreneurial ecosystem one where women continue to break barriers, lead boldly, and inspire the next generation of innovators ”
Women make up a larger share of the population, and while the number of female entrepreneurs has grown in recent years, it’s still nowhere near proportional. Systemic barriers, competing priorities, and a lack of tailored resources continue to stand in the way of women reaching their full potential as business leaders The very existence of International Women’s Day reminds us that progress is ongoing and that greater growth is yet to come
HR is one of the few business functions where women tend to dominate, a reflection of their well-documented strengths in empathy and people-centric leadership But for female entrepreneurs, managing HR can become another demand on an already full plate With the right support and resources, women in leadership can shift their focus to innovation, strategy, and business growth
By acknowledging these challenges and building solutions that meet the needs of female leaders, we ’ re not just closing gaps were shaping the future of entrepreneurship And when female leaders can rely on a trusted partner like Citation Canada to ensure the people who power their business are supported, they gain the freedom to focus on driving their vision forward
CarlieBell Director of Consulting, Citation Canada
AmandaParker
“You Don’t Need to Be 100
Percent Ready to Begin”
When I started my career fresh out of college, I became a travel consultant because I wanted to explore the world I had an interest in leadership, but there was never a point where I said to myself, “Tanya, you ’ re ready to take your career to the next level ”
You’ve probably heard the statistic that men will apply for a job when they meet 60 percent of the criteria, but women will apply only if they meet 100 percent of the criteria Many women selfselect out of opportunities because they have self-limiting beliefs Luckily, I was surrounded by leaders who prioritize the advancement of women and saw the potential in me whether I was ready or not
Self-limiting beliefs may affect female entrepreneurs, too When men start a business, they seem to assume profitability is a given and are willing to take risks to get there Women often want to enjoy their work or balance other responsibilities but don’t necessarily imagine a future where their business is lucrative One reason? They fear that, if the business grows, they won’t have the skills or the time to manage it
To succeed, the first step is gaining confidence For me, that process involved building a supportive network, finding a career coach to keep me accountable, and educating myself so I could feel confident in my own expertise I also jumped at the chances I was given, even if I didn’t feel 100 percent ready for them
There are enough barriers that impact women in the workforce. Our belief in ourselves shouldn’t be one of them.
Corporate Traveller Canada
MichelleBiase President and Managing Director, HP Canada
Inclusion sparks innovation - helping women lead and succeed
As driven professionals, we can get fixated on a straight path to advancement but it’s important to remember that success is not a linear path nor measured or achieved alone
Women often assume many roles such as leaders, colleagues, parents, friends, and caregivers This can be demanding The key is to adapt rather than strive for perfection, using our experiences to guide us It’s unrealistic to expect to balance all our responsibilities equally so focus on making decisions that align with your values, knowing they may evolve over time
But we cant do this independently
The route to success requires taking chances, stepping outside your comfort zone, speaking up and embracing new opportunities with the support from personal and professional networks It also requires allyship and mentorship to fuel opportunities that empower women and produce lasting influence
At HP, inclusion isn’t just a value – it’s how we innovate. We understand that representation matters, that companies and individuals thrive under diverse, empathetic and compassionate leadership and that investing in women is in our collective interest to all succeed
This International Women's Day, and every day, I encourage everyone to use your voice, lead by example and never underestimate your ability to accelerate action aimed at making tangible impact for women in business
We’ve all heard the saying, “Your network is your net worth ” For entrepreneurs, this couldn’t be more true Investors, partnerships, and opportunities rarely come from cold emails – they come from the right connections Yet, traditional networking often feels like a closed-door boys’ club, leaving women to navigate an uphill battle alone But here’s the truth: you don’t have to wait for a seat at their table you can build your own Surround yourself with like-minded women, seek mentorship from those who’ve been in your shoes, and create a network that fuels your growth The right connections don’t just open doors – they help you scale, innovate, and lead with confidence So keep reaching out, keep building, and keep believing in your vision There’s room for all of us at the top
Nicole Chan Chief Financial Officer at Maximizer
For me, International Womens Day is more than just a moment of recognition it’s a call to action This year ’ s theme, Accelerate Action, resonates deeply with the journey of women in business Progress isn’t just about breaking barriers; it’s about pushing forward with purpose, advocating for equity, and building a foundation that lifts others as we rise True leadership comes from embracing your values, your voice, and your unique way of leading To me, strength is about showing up as your best self, every single day
As a CFO in the technology space, I’ve seen firsthand how strategic decisions can drive long-term success For women entrepreneurs, two key areas stand out: financial empowerment and leveraging technology
First, own your financial narrative Understanding cash flow, profitability, and long-term sustainability isn’t just for CFOs it’s a fundamental skill for every business owner The more confidence you have in your numbers, the more control you have over your growth.
Second, use technology to scale smarter, not harder. Tools like CRM software dont just organize customer data; they provide insights that help you anticipate needs, personalize engagement, and maximize efficiency The right technology doesn’t replace your instincts it amplifies them
This International Women’s Day, let’s commit to taking action that creates lasting impact Because when women accelerate change, industries, economies, and entire communities move forward
International Women’s Day is a moment to celebrate how far we ’ ve come and to remind ourselves of how much further we have to go
At Growclass, we believe that when women and underrepresented folks gain access to knowledge, community and economic power, entire industries shift We’ve seen it happen We’ve watched women who were underpaid and undervalued negotiate their worth, land leadership roles, and build businesses that change lives including their own
But we live in an age where efforts to give women equitable opportunities are being defunded and deprioritized and so we must work harder I’m committed to doing that work We can do it together
Sarah Stockdale Founder of Growclass
Mujda Rasoul
Vice President of Services at Peninsula Canada
Celebrating Strength, Leadership, and Progress
International Women’s Day is a powerful reminder of how far we ’ ve come, and the work that still lies ahead. It’s a moment to recognize the resilience, strength, and leadership of women who are shaping industries, driving change, and redefining success.
For over 40 years, we have championed small businesses globally, but our mission goes beyond just support - it’s about breaking barriers and creating real opportunities for women to lead and thrive Across our group companies, we are committed to promoting growth, innovation, and equal opportunity
Since Peninsula's expansion into Canada seven years ago, I have had the privilege of witnessing extraordinary women rise above challenges, lead with vision, and make an undeniable impact As an executive, a mentor, and an advocate for change, I believe that empowering women isn’t just about providing resources, it’s about building environments where they can lead unapologetically, challenge norms, and inspire future generations
To every woman striving for more: Your leadership, intelligence, and resilience set the standard Let’s keep breaking barriers, lifting each other up, and shaping a future where every woman ’ s potential is limitless
Happy International Womens Day!
Accelerate Action’ is a commitment to breaking barriers and creating opportunities for women in hospitality In the luxury hotels space, leadership means fostering an environment where talent thrives, mentorship is a priority, and inclusivity drives excellence True progress happens when we champion each other, develop future leaders, and set new standards for equity in our industry
Raveena Marwah
Senior Marketing Manager
at The Ritz-Carlton, Toronto
Jessica Milligan President, Strathmore
Honouring Heritage, Accelerating Change: Strathmore’s Commitment to Progress
As the third-generation leader of Strathmore, I am honoured to uphold the legacy established by my family Our company ' s foundation is built upon unwavering principles of professionalism, respect, integrity, and community trust These core values have guided us through decades of industry evolution and serve as the compass steering our current and future endeavors
In alignment with this year ' s International Women's Day theme, "Accelerate," we recognize that true progress requires both a steadfast commitment to our foundational values and a proactive embrace of change reflected in tangible actions We have achieved 25% female representation in our workforce, are pioneering zeroemissions fleet initiatives, and are incorporating pollinator gardens into our projects to support biodiversity and environmental stewardship
At Strathmore, we believe that honouring our values and culture empowers us to thrive in a rapidly changing world By fostering an environment where differences are valued and celebrated, we not only uphold the standards of respect set by those before us but also pave the way for future generations to adapt and grow Together, we can accelerate the journey towards gender equality and collective success
Accelerating Change: Celebrating International Women's Day
I am honoured to celebrate International Women’s Day as a leader in the airline industry, playing a driving role in developing corporate travel progra for Canadian small and medium-sized companies This year ' s theme, 'Accelerating Change,' aligns with my enthusiasm for promoting the values diversity, equity, and inclusion
The power of women in leadership can create a ripple effect of positive transformation By supporting female entrepreneurs, we contribute to a mo dynamic, inclusive, and prosperous business environment
I could not be prouder to be working for a company whose dedication to supporting women in business extends beyond words A testament to this is our recently announced premium snack offerings on all Air Canada flights, featuring TWIGZ craft pretzels, a women-led company created by co-found Ashely Ehmann. From the heart of Alberta, these snacks proudly originated from a family’s kitchen to your next onboard experience, showcasing our commitment to empowering women-led enterprises Learn more about her story here
As we celebrate International Women's Day, I remain steadfast in our mission to accelerate change and champion the success of women in all facets of business
Vice President, Global Sales & Air Canada Vacations
Reetu Gupta
Ambassadress of The Gupta Group
International Women’s Day is a powerful reminder that when we embrace our truth, we not only break barriers but also create lasting change. As women, our authenticity is a cornerstone of our success, both in life and in business. The courage to step into who we truly are, unapologetically, is what allows us to thrive and lead with impact
In my book Whispers of the Soul, I explore the transformative power of living authentically celebrating love, vulnerability, and the courage to be true to ourselves These themes are deeply intertwined with the entrepreneurial journey When we lead with our genuine selves, we inspire trust, foster innovation, and build businesses that resonate with others In a world where women are still breaking through glass ceilings, embracing who we are can be the key to unlocking not just personal growth but professional success as well
At The Gupta Group, we ’ ve seen how creating an inclusive, diverse space for women in leadership has transformed our business Today, over 60% of our leadership roles are held by women, and I believe this shift stems from the collective strength of embracing authenticity On this International Women’s Day, let us remember: our true power lies in being ourselves When we rise as our authentic selves, we create opportunities for others to rise with us.
I’ve been fortunate to be surrounded by strong women leaders in my career, so when my husband and I launched our company, online will platform Willful, it was imperative to bake diversity and inclusion into our mission Over half of our company identifies as women across all teams including an all-women product team and 50% of our C-level executives are women I believe that as women, we have a superpower in leading companies: empathetic leadership Working for and alongside so many amazing women in my career has shown me that caring about your people and not just your profits is a huge secret weapon It’s helped me build Willful into a place that respects diverse viewpoints, allows people to have psychological safety and bring their full selves to work, and focuses on inclusive practices, from parental leave to flexible work hours to accommodate parents. As a mom of two young girls myself, I want to model the type of company I hope exists in 20 years for them, and especially in this divisive political climate, it’s more important than ever to lean into empathy, diversity, and inclusion in our businesses
Erin Bury CEO of Willful
Katherine Emberly
Senior Vice-president & President of Small and Medium Business, TELUS Business Solutions
With nearly 20% of all Canadian businesses being majority owned by women, and more than 99% being small and medium-sized, women entrepreneurs are vital to our economic and social fabric.
Local businesses are the heartbeat of our communities, and at TELUS Business, we #StandWithOwners With that in mind, I'd like to share key lessons I've learned from the remarkable women in my life
1 Embrace failure as progress: Make bold decisions and experiment "Fail fast, learn, and move forward " Your resilience sets you apart and drives innovation
2 Know yourself and your team: Truly understanding yourself and your team leads to authentic leadership, engaged teams, and a more fulfilling entrepreneurial journey
3 Champion diversity: There is power in diverse perspectives It's not just about gender, but bringing together different backgrounds, cultures, and ideas to drive your growth
4 Celebrate your versatility: Recognize that your journey is unique because your versatility in balancing multiple roles leader, innovator, caregiver, mentor is your superpower.
The path of entrepreneurship isn't always easy, but as women, we have the strength and creativity to overcome obstacles while delivering amazing experiences for our customers This International Women's Day, we celebrate women entrepreneurs May your businesses thrive and voices inspire
Trailblazers of Progress: Trailblazers of Progress:
Celebrating Women Entrepreneurs in
Canada
ImageCourtesy:Canva
As March 2025 marks Women's History Month in Canada, we at the CanadianSME Business Magazine celebrate the tenacity and resourcefulness of female entrepreneurs, who currently run 18% of the country's companies While overcoming enduring obstacles, including financing disparities and gender bias, these trailblazers make $150 billion in GDP contributions each year Here, we recognize ten trailblazers, provide helpful information, and suggest ways to support women-led businesses in 2025
Redefining Industries: The Top 10 Canadian Women Entrepreneurs
Dr. Mashatan Atefeh FounderandDirectorofToronto MetropolitanUniversity's CybersecurityResearchLab
Her startup combines biotechnology and social impact by turning menstrual blood into diagnostic instruments for the early diagnosis of reproductive health issues Represents the 20% of SMEs in professional and scientific fields led by women
Carrie Cussons President&CEO,EventsEast
Carrie Cussons oversees the Halifax Convention Centre in downtown Halifax and the Scotiabank Centre, Atlantic Canada’s top multipurpose venue With over 20 years of executive experience, she specializes in financial and operational leadership She has held key roles in both public and private sectors, including Nova Scotia Liquor Corporation and Ernst & Young
Shamira Jaffer FounderandCEOofSignifi
Signifi was founded in 2005 with an innovative vision that led to ground-breaking concepts and solutions. It now takes the lead in enterprise software and robotics to increase productivity. As the company ' s founder and CEO, Shamira prioritizes empowering clients and fostering the development of her team, always striving for enormous accomplishments faster
Robyn Orsini
FounderofLunas
Lulu Mashonganyika
FounderofLiiTCareConnect
Lulu Mashonganyika, a visionary founder of LiiT Care Connect, introduced Canada’s first virtual daycare marketplace to address labour shortages in the care sector, which female entrepreneurs primarily lead
The CEO and founder of Lunas Consulting, a B2B lead generation and growth agency, is 29-year-old Robyn Orsini Having worked in organizations that promoted tech communities and entrepreneurs via innovation and community-driven projects, she has 13 years of experience in company development and is passionate about assisting businesses
Consulting Bobbie Racette
FounderandCEO ofVirtualGurus
After losing her job, Bobbie Racette saw the challenges of job hunting as an Indigenous LGBTQ woman and created Virtual Gurus, a Calgary-based talent marketplace for remote, flexible, and fair-wage work Prioritizing marginalized hires, she overcame 170 rejections before securing investment, proving diversity-driven business strategies can drive success Today, Bobbie is appointed as the New Chair of the Board of Directors of QueerTech, helping drive the entire movement of diversity and inclusion.
Dr. Roberta Bondar
Astronaut,Neurologist andConsultant
Dr. Roberta Bondar made history as Canada’s first woman in space While male astronauts are wellknown, her impact on space exploration and science is less recognized Celebrating pioneers like Bondar inspires young women to aim high and pursue STEM careers, challenging gender norms in traditionally male-dominated fields
Alison “Ali” Hernández
ExecutiveLeader|PMP|WXN Top100MostPowerfulWomen
Since its inception, Alison “Ali” Hernández, COO of Staff Shop, has driven the company ’ s fivefold revenue growth in five years Her expertise in lean practices ensures profitability without external funding, expanding operations nationally and internationally Beyond work, she is dedicated to nonprofit boards, volunteerism, and political activism
Yasmien Fadl, a Head of Design & Experience at TD Bank, oversees the company ' s global real estate portfolio's design, implementation, and experience strategies As an advocate for DEI, she incorporates inclusion and equity to improve belonging and performance In addition, she serves as chair of JennAir's Disrupting Design board, which supports racialized, Black, and Indigenous talent
Dr Kirsten Fiest, Scientific Director of the O'Brien Institute for Public Health, oversees research, teaching, mentoring, and community engagement She is a globally recognized scientist who actively promotes knowledge mobilization by sharing her expertise through media in order to connect research with the general population and achieve real effect
Challenges & Opportunities in 2025
Persistent Barriers
Funding Gaps: The majority of women-owned SMEs have worse survival rates than men-owned businesses, and women only receive 4% of venture capital
Sectoral Concentration: Manufacturing and technology are underrepresented, whereas retail and food services account for 26.2% of all operations.
Accelerating Progress
RBC Canadian Women Entrepreneur Awards (Deadline: March 21, 2025): Grants ranging from $5,000 to $10,000 are available in eight areas, including Social Change and Innovation Women Entrepreneurship Loan Fund: Provides loans to entrepreneurs founded by underrepresented communities, with a focus on scalable models
Academy for Women Entrepreneurs (Deadline: January 15, 2025): In Montreal, 30 entrepreneurs received cohort-based training that focused on business skills and networking
Cartier Women’s Initiative: Offers €25K, mentorship, and global exposure for impact-driven businesses (Apply by June 25, 2025).
PARO’s Women’s Innovation Initiative: FedDev
Ontario’s $750K program for 230+ entrepreneurs, providing export readiness training
Tools & Training
Ownr: Streamlines business registration, critical for 17 6% of women-led SMEs in tourism/hospitality
Startup Women: Free mentorship, webinars, and advocacy to counter systemic funding gaps
LearnWorlds: Empowers 50% of women entrepreneurs adopting digital tools post-pandemic to monetize expertise
Aligning
with International Women’s Day 2025
Under the theme “Accelerate Action,” events like the Signorise Women Entrepreneur Awards (March 23, 2025) and Bloom: Celebrating Women Entrepreneurship (March 6, 2025) will amplify advocacy Key actions include:
Nominating leaders for awards like RBC or Cartier. Leveraging Canada’s Women Entrepreneurship Strategy ecosystem fund for mentorship and scaling
Looking Ahead into the Future
Women entrepreneurs are integral to Canada’s economic future The nation can continue fostering innovation and equity by increasing access to funding, mentorship, and networking As Women’s History Month unfolds, the call to action is clear: champion, invest in, and elevate women-led businesses to drive lasting impact
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
Disclaimer:
This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
Augmented Reality in Canadian Retail:
In 2025, Canadian retailers leveraging augmented reality (AR) tools like virtual tryons and in-store apps report conversion rate increases of up to 250%, according to CanadianSME AR fills the gap between digital convenience and tactile confidence since mobile purchasing accounts for 40% of Canada's $74 billion e-commerce market. AR is being used by companies like Sephora, the industry leader in cosmetics and furniture giant IKEA, to reduce return rates, customize customer experiences, and prepare for the future Learn how augmented reality is changing the retail scene in Canada, along with practical advice for companies looking to maintain their competitiveness
Canadians' online shopping habits are being entirely transformed by virtual try-ons, especially when it comes to home décor, cosmetics, and fashion. By allowing users to test makeup hues in real time, Sephora's Virtual Artist has increased conversions by 11.4% and decreased returns by 35% IKEA Place reduces return rates by 30% by enabling over 4 9 million consumers to see furniture in their homes through augmented reality Conversion rates for Canadian shops utilizing Shopify's AR features are 94% higher than those of product pages without AR
Virtual Try-Ons: The Revolution in Online Buying ImageCourtesy:Canva
How Virtual Try-Ons and In-Store AR Are Driving a 250% Conversion Surge
Virtual try-ons' impact is evident:
Confidence-Driven Purchases: According to Google, 66% of Canadian consumers favour augmented reality regarding product visualization
Diminished Returns: Companies like Gunner Kennels (3D pet cage sizing) and Warby Parker (virtual eyeglass try-ons) report 5–25% fewer returns
Higher Engagement: Deeper customer ties are created through interactive shopping experiences, which promote repeat business
In-Store AR Apps: Enhancing Physical Retail
Brick-and-mortar retailers are combining digital and physical experiences with augmented reality Tested in Canadian retailers, Lowe's Navigation One increases in-store efficiency by directing customers to products via the quickest path Toys "R" Us Canada and Snapchat collaborated to launch AR portals, which animated merchandise in-store and increased engagement by 38% and conversion rates by 22%
Another emerging trend, especially in Canadian retail clothing, is smart mirrors Installed in changing rooms, these augmented reality mirrors increase upsell opportunities by suggesting sizes and related items Additionally, retailers are using AR to increase local success:
Femme Fatale Media: When Emily Lyons' Torontobased business incorporates augmented reality (AR) into client campaigns, post-AR engagement for beauty brands increases by 65%
7-Eleven Canada: When scanned, AR-powered shelf labels display nutritional information and promotions, allowing for faster decision-making
Why Augmented Reality Works: Key Benefits for Canadian Retailers
For Canadian shops, augmented reality offers several benefits
Increased Conversion Rates: According to Shopify, AR users convert at 2 5 times the rate of traditional shoppers
A Higher Level of Engagement: According to ARtillery Intelligence, 71% of consumers favour brands that use augmented reality capabilities
Cost Savings: Sephora has saved millions of dollars annually by using virtual try-ons to reduce the wastage of makeup samples
Data Insights: AR apps can improve marketing and inventory tactics by gathering data on user interactions in real time
Businesses that engage in AR today will have a competitive advantage, as Statista projects that retail adoption will propel Canada's AR software market to reach $308 6 million in 2025
Overcoming Obstacles in Implementation
Adoption of AR has challenges despite its advantages:
Costs: The usual initial setup costs between $15,000 and $50,000 Solution: Up to $15,000 in technology upgrades are available under Canada's CDAP grants Integration of Data: Data silos are a problem for 60% of SMEs Solution: ARcompatible data collection is streamlined by platforms such as Ownr Training: Only 22% of retail employees in Canada are AR-literate Solution: AR upskilling is provided via initiatives like the Academy for Women Entrepreneurs
Pro Tip: Before expanding, test AR on highreturn goods categories like clothing
The Future o Canadian Re
By 2026, anticipate:
AR Glasses: Real-tim and hands-free navig possible by the reaso wearables from Apple Hyper-Personalizatio and other platforms, customize promotion customers
Sustainability: AR will matching inventories as virtual samples re prototypes
AR is now necessary is no longer an option applications and virtu generating previously engagement and rev take advantage of AR potential and prospe landscape in 2025 by emphasizing data qu small
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
Disclaimer:
This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
AI-Driven Inventory Management
How Canadian Retailers Are Cutting Costs and Boosting Margins in 2025
Canadian retailers are rapidly integrating AI-driven inventory management solutions in 2025 to maximize stock levels, cut waste, and boost profitability Companies like The Source and Fiba Retail are setting the standard for leveraging data-driven insights to transform supply chains, with 72% of SMEs in Canada implementing AI solutions In a market theat is becoming increasingly competitive, these AIpowered solutions give merchants a significant advantage by assisting them in matching inventory to customer demand while reducing losses In the context of Canadian retail, this essay examines the application of AI to demand forecasting, dynamic pricing, and overcoming implementation obstacles
Dynamic Pricing: Balancing Profit and Customer Loyalty
Dynamic pricing, powered by AI, allows real-time price adjustments based on market demand, competition pricing, and inventory levels This method is gaining traction among Canadian merchants, increasing income while maintaining client trust
Key Benefits of AI-Powered Pricing
Revenue Growth: Companies that use AI-driven pricing methods report 10% to 25% profit increases by dynamically aligning prices with real-time market changes
Competitive Edge: AI systems, such as Shopify's automated pricing bots, let small and mediumsized businesses (SMBs) compete with retail giants like Amazon by altering prices in real time
Challenges of Dynamic Pricing
Customer perception: While dynamic pricing is profitable, frequent price adjustments might upset customers Retailers must find a balance between dynamic pricing and consumer trust
Data Integration: Many Canadian small and medium-sized businesses (SMBs) struggle with out-of-date systems, with 40% citing issues integrating AI-driven pricing into their existing ERP and CRM platforms
Demand Forecasting: From Guesswork to Precision
AI-powered demand forecasting is transforming the way Canadian merchants predict and manage inventories AI makes accurate predictions by studying historical sales, weather patterns, and social trends, hence decreasing stockouts and overstocking
Leading Canadian Retailers Using AI Forecasting
Leading Canadian retailers use AI forecasting to manage inventory, reduce waste, and improve customer experiences Many companies utilize predictive analytics to forecast demand, streamline supply chains, and tailor marketing campaigns AI-driven insights help retailers remain competitive by assuring efficiency and agility in a changing business scenario.
AI Tools Enhancing Inventory Forecasting
The Impact on Retail Margin
Reduced Waste: AI-based demand forecasting allows merchants to decrease overstock by 20% to 35%, a significant advantage for grocery and perishable goods vendors
Faster Replenishment: 7-Eleven Canada's automated inventory systems have cut replenishing delays in half, thanks to IBMs AI analytics.
By increasing accuracy, decreasing stockouts, and lowering overstock, artificial intelligence (AI) solutions are transforming inventory forecasting To effectively forecast demand, machine learning algorithms examine sales trends, seasonal patterns, and outside variables In an increasingly data-driven industry, retailers use AI-driven insights to improve customer satisfaction, save costs, and optimize supply chains.
Overcoming the Implementation Challenges
Despite the benefits, AI adoption presents challenges, particularly for small and mediumsized stores in Canada
Common Challenges
Data Quality Issues: Approximately 60% of SMEs report issues with inadequate or siloed data, which impedes AI training and accuracy. Ownr and other tools make it easier to collect and handle data
High Implementation Costs: AI startup expenses often range between $15,000 and $50,000, creating a financial hurdle for smaller enterprises However, government efforts such as Canada's Digital Adoption Program (CDAP) offer subsidies of up to $15,000 to encourage AI integration
Workforce Adaptation and Training: As AI use increases, staff members need to receive training in AI management and data analytics Retail teams are being upskilled in AI-powered company operations by initiatives like the Academy for Women Entrepreneurs
Strategies for Successful AI Adoption
Pilot Testing: Before implementing AI on a large scale, retailers should begin with small-scale implementations, such as testing demand predictions on a small selection of products
Leveraging Financial Support: Companies interested in AI-driven retail technologies should apply for grants and low-interest loans
Integration with Cloud-Based Systems: Retailers can overcome integration issues with traditional ERP and CRM systems by implementing API-driven AI solutions
Retail
Thanks to developments in cloud computing, IoT integration, and hybrid AI solutions, Canada's AI-driven inventory management industry is predicted to grow to over $6 3 billion by 2026 A number of significant trends are developing:
Trends Affecting the Retail Environment Driven by AI
Hyper-Personalization: Using retail apps and online platforms, AI will allow businesses to personalize stock alerts and prices for specific customers
AI Solutions with a Sustainability Focus: More companies are using AI to cut waste and match goods to the tastes of environmentally conscious customers AI is being used by platforms such as the Bondar Challenge to encourage ecologically friendly purchasing practices
AI-Powered Self-Driving Supply Chains: AI will play an increasingly important role in automating supply chains, reducing human error, and providing flawless logistics management for merchants of all sizes
AI-powered inventory management is no longer a luxury for Canadian retailers but rather a requirement. Businesses that use dynamic pricing and demand forecasting can decrease waste, increase profit margins, and create more robust supply chains As AI usage increases, businesses must prioritize data quality, financial planning, and worker training to ensure a smooth transition Businesses can remain ahead of the competition in the retail industry through 2025 and beyond by starting small and carefully scaling AI capabilities
Your role in staying updated is integral to our shared mission of fostering a community of innovators. CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
Disclaimer:
This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
AI's Prospects in Canadian
Hyper-Personalization in Canadian Retail:
How AI Meetings 71% of Consumer Demand for Custom Experiences
In 2025, 71% of Canadian consumers expect shops to anticipate their needs through hyper-personalized experiences, a desire that is transforming the retail industry Hyperpersonalization, which uses artificial intelligence (AI) and real-time data analytics, tailors promotions, pricing, and product recommendations based on individual preferences Canadian companies use this technology, from coffee shops to financial institutions, to increase loyalty, decrease waste, and remain competitive This article delves into how major retailers are embracing AI-driven strategies, the rewards and challenges they face, and emerging trends shaping the future of retail
Canadian Retailers Leading the HyperPersonalization Wave
Loblaws: Loblaws, a renowned Canadian retailer with over 2,000 shops nationally, recognized the value of personalization early on In 2018, the company collaborated with Eagle Eye to power its PC Optimum reward program, which is one of Canada's most subscribed and popular loyalty programs PC Optimum distributes personalized deals weekly to over 16 million active users The Eagle Eye AIR platform makes these offers based on thousands of data points, such as consumer purchase histories and shopping preferences
Indigo Books and Music: Indigo Books & Music Inc , one of Canada's top stores, has improved its online shopping experience using AI-powered recommendation engines Indigo provides personalized book and product recommendations based on clients' previous interests and purchases, resulting in higher sales and customer engagement
ImageCourtesy:Canva
RBC Royal Bank: RBC Royal Bank has used AI to provide individualized financial advice and product suggestions RBC tailors banking solutions to individual needs by predicting customer interactions and transactions, increasing client happiness and loyalty
Telus: The biggest telecom provider in Canada, Telus, uses AI to tailor customer service. Telus' AI predicts client challenges and provides targeted solutions based on call and interaction data, hence enhancing service efficiency and customer happiness
Shopify: For the fourth quarter, Shopify has forecast robust revenue growth that will exceed projections. It describes how it successfully used AI-powered technologies to recruit more businesses to its e-commerce services ahead of the holiday season The company ' s innovations include launching its AI assistant, Sidekick, which assists merchants with sales reports, consumer behaviour analytics, and job automation.
Benefits: Why HyperPersonalization Wins
Increased Sales: Retailers implementing AIdriven personalization strategies have seen significant profit gains. For example, Loblaws' PC Optimum program provides personalized incentives to roughly 16 million active members, increasing customer engagement and revenue Customer Loyalty: Personalized experiences increase customer loyalty Indigo's individualized book recommendations have increased customer engagement, resulting in more sales and repeat visits
Reduced Waste: AI demand forecasting enables retailers to optimize inventory levels, reducing overstock and waste For example, generative AI can forecast product demand and manage inventory levels, resulting in more efficient operations
Efficiency: AI automates regular processes and provides actionable insights, increasing operational efficiency Shopify's AI assistant, Sidekick, helps sellers with sales figures and customer behaviour data, increasing efficiency
Challenges: Barriers to Implementation
Data Silos: Many Canadian merchants deal with fragmented data across systems, which impedes AI training Integrating technologies that combine customer relationship management (CRM) with point-of-sale (POS) data can help to address this issue
Costs: The initial AI setup might be costly However, organizations such as Canada's Digital Adoption Program (CDAP) provide funds to encourage technology changes, thereby reducing the financial load
Privacy Concerns: Many Canadians are wary about data collection. RBC's transparent opt-in rules can help to create trust while also alleviating privacy concerns
Skill Gaps: Only a small number of retail employees are adept in AI technologies Investing in training programs can help to bridge this gap and ensure that AI tools are used and managed effectively
The Future of Canadian Retail
By 2026, anticipate advancements such as:
AI Wearables: Smart gadgets that improve the shopping experience by providing augmented reality (AR) navigation and real-time product information in stores
Sustainability Integration: AI that suggests sustainable products to consumers who care about the environment and aligns promotions with ecofriendly trends
Phygital Blending: Creating smooth omnichannel shopping experiences by combining digital and physical retail activities
Voice Commerce: Using voice commands to manage a large percentage of e-commerce tasks, AI assistants expedite shopping.
The extensive retail adoption of hyperpersonalization is expected to propel the Canadian industry to $25 7 billion by 2025
Hyper-personalization is crucial for Canadian retailers; it is not an option Businesses can fulfill the increasing need for customized experiences by utilizing AI tools, tackling data problems, and placing a high priority on openness Retailers will be wellpositioned to prosper in the cutthroat environment of 2025 and beyond by concentrating on high-impact areas like loyalty programs, starting with pilot projects, and making use of available grants.
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle @canadian sme on X to remain updated on all business trends and developments. Your support is crucial to our mission
Disclaimer:
This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
Celebrating Women's History Month in Canada:
Honoring Trailblazers and Inspiring Future Generations
CanadianSME Small Business Magazine is pleased to join the country in commemorating Women's History Month as March 2025 draws near This yearly celebration serves as a chance to honour women ' s accomplishments, consider the priceless contributions they have made to Canadian society, and reaffirm the country's continued commitment to gender equality It is a chance to pay tribute to the pioneers who have influenced history and motivate those who will carry on their legacy in the future
The Origins of Women's History Month in Canada
In October 1992, Women's History Month was formally recognized in Canada because of the tenacious efforts of Victoria, British Columbia resident Lyn Gough The month of October was chosen in accordance with the landmark "Persons Case" ruling on October 18, 1929, which established womens legal status as " persons " under Canadian law The Famous Five Emily Murphy, Nellie McClung, Irene Parlby, Louise McKinney, and Henrietta Muir Edwards fought for this historic decision, which opened the door for women to participate in Canadian politics and public life
Recognizing Canadian Women Trailblazers
Throughout Canadian history, countless women have broken down barriers and paved the road for advancement in a variety of disciplines Some of the most influential figures are:
Jeanne Mance (1606–1673): In 1645, Jeanne Mance, a French nurse and New France pioneer, established Hôtel-Dieu in Montreal, one of Canada's first hospitals
Emily Murphy (1868–1933): Emily became Canada's first female magistrate and a notable advocate for women ' s legal rights after playing a significant role in the Persons Case
Agnes Macphail (1890–1954): She was the first woman elected to the House of Commons in 1921; she advocated for social justice, workers rights, and jail reform
Thérèse Casgrain (1896–1981): The first female political party leader in Canada, she is a strong supporter of women ' s suffrage and social reform
Nellie McClung (1873–1951): Nellie played a critical part in winning women ' s voting rights in Manitoba, which became the first province to do so in 1916.
Empowering Women in Business
Women entrepreneurs play an essential part in propelling Canada's economic growth There are several initiatives and tools available to support and strengthen women-led businesses:
Women Entrepreneurship Strategy (WES): A federal project aimed at providing funding and support for female entrepreneurs across Canada
BDC Women's Technology Venture Fund: An initiative that invests in women-led technology startups to promote innovation and leadership
Woman Entrepreneurship Knowledge Hub (WEKH): A research-based group that provides insights, networking opportunities, and resources to assist female entrepreneurs flourish Forum for Women Entrepreneurs (FWE): Mentorship, educational programs, and resources are available for women entrepreneurs.
Women’s Enterprise Organizations of Canada (WEOC): A national network that promotes the growth and development of women-led companies
Canadian Women Entrepreneurs Who Inspire
Canada has a long tradition of female entrepreneurs who have altered sectors and left lasting legacies
Here are some exceptional examples:
Margret Jonsdottir Benedictsson (1866–1956): An Icelandic immigrant founded "Freyja," Canada's first womens suffrage journal.
Maria-Clara Dorimène Roy-Desjardins (1858–1932): Co-founded the Caisses populaires Desjardins, which shaped Quebec's banking industry
Laure Gaudreault (1889–1975): A strong supporter of decent wages and working conditions for teachers, she founded the Association des institutrices rurales de la province de Québec
Looking Ahead: International Women's Day 2025
As Women's History Month progresses, International Women's Day, March 8, 2025, will be a pivotal opportunity for celebration and advocacy This global observance will reaffirm Canada's commitment to furthering gender equality and championing women ' s rights under the theme "For ALL women and girls: Rights Equality Empowerment "
The Vision We Want
Women's History Month commemorates women ' s perseverance, leadership, and accomplishments throughout Canadian history Canadian women have played an essential role in creating society, from healthcare and political pioneers to trailblazing entrepreneurs Canada can contribute to a more inclusive and fair future by empowering women in business, education, and leadership
As Emily Murphy once observed, “We want women leaders today as never before Leaders who are not afraid to be called names and who are willing to go out and fight I think women can save civilization Women are persons ” Her remarks are a timeless reminder of the courage and determination that propel women forward in Canada and around the world.
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
Disclaimer: This article is based on publicly available information intended only for informational purposes CanadianSME Small Business Magazine does not endorse or guarantee any products or services mentioned Readers are advised to conduct their research and due diligence before making business decisions
The Cheerleader Effect
You are the company you keep
Ben Wise Co-FounderofCaptivate
When the Beatles first appeare they weren't just four talented perfectly packaged quartet tha appealing than the sum of its
Darren Chiu Co-FounderofCaptivate
The Cheerleader Effect, first po show How I Met Your Mother an scientific studies, describes a fascinating phenomenon where individuals appear more attractive when viewed in a group than when seen alone When we see items in a group, our minds create an "ensemble average, " leading to a 1.5-2% boost in perceived attractiveness.
This bias isn't limited to aesthetics It extends to our perception of products, brands, and even ideas When presented as a cohesive group, individual flaws become less salient, creating more favourable impressions overall
Details & Examples:
But what does this mean for you? Here are three practical applications:
1.Strategic Product Presentation:
Consider Apple's approach: products shine brightest within their ecosystem A sofa looks more enticing staged in a living room; a software solution appears more compelling as part of a comprehensive suite
2. Field the Whole Team:
When Deloitte or McKinsey pitch to clients, they rarely send a lone consultant Instead, they deploy carefully constructed teams This approach isn't solely about showcasing diverse expertise Research suggests that individuals are perceived as more competent and trustworthy when presented as part of a cohesive group
3 Internal Presentations and Reports: hen it comes to internal communications, ouping related metrics or achievements gether tends to enhance their perceived lue A 7% improvement in customer tisfaction might seem modest in isolation, t when presented alongside mplementary metrics like reduced sponse times and increased repeat rchases, the entire set of achievements comes more impressive
member: context isn't just important - it's ansformative In business, as in life, we ght find that the whole is indeed greater an the sum of its parts
onthly Challenge:
re are 3 steps to put the Cheerleader Effect into practice this month Audit your current sales or marketing materials Identify three elements you typically present individually (features, benefits, testimonials, etc )
1 Reorganize these elements into strategic groups of 3-5 items Remember: the groups should tell a coherent story
3
2 Test your new grouped presentation with at least five prospects or stakeholders Bonus points if you can present this as a group too!
Want to Learn More? Check out these great resources:
The original research on the Cheerleader Effect can be found in "Hierarchical Encoding Makes Individuals in a Group Seem More Attractive" by Walker and Vul For a less academic overview, Scientific American provides an excellent analysis here
And for our fellow How I Met Your Mother fans, it was episode 7 in season 4 that introduced this gem
Empowering Women Entrepreneurs: Square Canada's Vision
In an exclusive interview with CanadianSME Small Business Magazine, Liz Samson, Head of Industry Relations and Operations at Square Canada, shares her insights on the evolving landscape for women entrepreneurs, the role of technology in overcoming systemic barriers, and the emerging trends shaping the future of commerce.
With an impressive career spanning Wealthsimple, RBC, and now Square, Liz has been at the forefront of fintech and digital innovation, championing inclusivity and empowerment in traditionally maledominated industries Under her leadership, Square continues to equip small businesses particularly women-led ventures with the tools, resources, and financial access needed to thrive in a rapidly evolving economy
Liz is among the most senior women leaders at Square Canada, bringing with her a wealth of experience in tech and fintech, including at Wealthsimple and RBC.
Square data shows that approximately 56% of business owners on your platform are women. What unique challenges and opportunities do you see for women entrepreneurs in Canada's current economic landscape?
Women entrepreneurs are an undeniable force in Canada, playing a key role in driving local economic growth Our data reveals that 75% of women-led business owners using Square say our platform empowers them to shape their own entrepreneurial journey That’s what inspires me seeing women take charge, expand their businesses, and strengthen the local economy
A major challenge for small businesses in recent years has been adapting to rapid changes whether it’s evolving consumer expectations, shifting regulations, or the growing need for frictionless digital experiences Independent businesses, in particular, often struggle to keep pace while staying true to their brand and community roots That challenge is also what drew me to Square and its mission of equipping entrepreneurs with tools for their businesses to grow and succeed in an increasingly digital world
Liz Samson
How is Square leveraging technology to help women-led businesses overcome systemic gender biases and accelerate their growth in a challenging economy?
Our data shows that nearly 80% of women entrepreneurs on Square’s platform processed card payments for the first time using our tools That’s a major milestone, underscoring how easyto-use, integrated solutions can empower Canadian women to run their businesses more efficiently Whether it’s a local café owner, a multilocation restaurateur, a beauty professional, or someone in the service industry, our commitment remains the same delivering the technology and support needed to fuel their growth
For me and my team, the goal is clear: ensuring Canadian women whether they’re just starting out or scaling an established business have access to the tools, funding, and resources they need to succeed. It’s about breaking down systemic barriers that have historically made entrepreneurship more difficult for women This means fast access to earnings, better funding opportunities, and ongoing support to help them grow on their own terms
Based on your experiences at RBC, Wealthsimple, and now Square, what have you learned about navigating and succeeding in male-dominated tech environments?
I’ve also been fortunate to learn from incredible mentors especially in my early years when there were even fewer women in leadership roles within the financial sector Tech companies tend to take a different approach to problem-solving, embracing a boundless vision of what’s possible That kind of creator’s mindset resonates with me, and I’m grateful to be part of an organization that fosters an inclusive and empowering environment for women in technology In fact, women make up the majority of Square’s leadership team in Canada, which is truly inspiring!
Looking ahead to 2025, what emerging trends or technologies do you believe will have the most significant impact on women entrepreneurs in Canada?
According to Square’s latest Future of Commerce report, 2025 is set to be a year of bold innovation and experimentation as Canadian entrepreneurs navigate economic uncertainty. Technology that streamlines operations and enhances customer connections will be crucial For instance, 89% of restaurant operators say they plan to invest in new technologies this year, and two-thirds anticipate using AI or automation for promotions, inventory management, payments, and menu optimization
Customer loyalty is also becoming a greater priority, with 70% of restaurant owners planning to boost their investment in loyalty and rewards programs in the coming year Additionally, 75% of respondents are looking to diversify their offerings whether through instore events, subscriptions, memberships, or branded merchandise
As we conclude, what's the most valuable piece of advice you would offer to aspiring women entrepreneurs or those looking to advance their careers in the tech industry?
My biggest piece of advice for women launching their careers in today’s fast-evolving world is this: Own your voice, embrace adaptability, and recognize the impact you can have Be willing to take calculated risks The business landscape whether in fintech, hospitality, or any other sector is changing rapidly, and with that comes both hurdles and opportunities
Surround yourself with people who encourage you to think bigger and push your limits Seek out mentors who won’t just offer guidance but will also champion your growth No matter where you are in your career, having sponsors and advocates is essential Most importantly, don’t be afraid to claim your space whether that means asking for the opportunities you want, speaking up in key discussions, or driving meaningful change in your industry Lastly, stay humble, stay curious, and always be willing to learn whether it’s mastering a new skill or challenging your own perspectives
Empowering Voices, Breaking Barriers
In an exclusive interview with CanadianSME Small Business Magazine, we had the privilege of speaking with Kellina, an inspiring entrepreneur, international speaker, and best-selling author. Losing her hearing completely at the age of four didn’t stop her from chasing her dreams. Instead, it fueled her passion for advocacy, accessibility, and empowerment.
Kellina, a vibrant advocate and coach who's all about empowering the deaf community. Imagine, she began her journey as an international speaker and a best-selling author after losing her hearing completely at just 4 years old! But that didn’t slow her down one bit
As a Deaf entrepreneur who has overcome significant challenges, how do you leverage your unique perspective to empower other young adults with disabilities in their personal and professional lives?
As a Deaf entrepreneur, I have faced and overcome many challenges, and I use my experiences to empower young adults with disabilities in their personal and professional lives My journey has taught me the importance of resilience, self-advocacy, and breaking down barriers, which I now share with others
I leverage my platform to educate individuals and businesses on disability inclusion, accessibility, and the power of diverse perspectives. Through speaking engagements, books, and social media content, I raise awareness and inspire change By sharing my own story, I show others that success is possible regardless of the obstacles they face
Mentorship is another key way I support young adults with disabilities I provide coaching and workshops that help them build confidence, develop career skills, and navigate the challenges of entrepreneurship
Many of them struggle with self-doubt or limited access to resources, so I offer guidance to help them turn their challenges into opportunities
I also work with organizations to create more inclusive environments where individuals with disabilities can thrive By advocating for accessibility and equitable opportunities, I help break down systemic barriers that often hold people back
Ultimately, I empower others by proving that limitations exist only when we accept them My mission is to help young adults with disabilities embrace their strengths, pursue their goals, and build successful futures on their own terms
Your business offers workshops on disability inclusion and mental health. Can you share a success story where your guidance helped a company create a more inclusive environment, and what were the key takeaways?
One of my most impactful success stories involved a school that wanted to create a more inclusive environment for Deaf students but wasn’t sure how to support them effectively They invited me to lead a workshop for parents and school staff to help them better understand what it’s like to be Deaf and how they could foster a more accessible and supportive learning environment
During the session, I shared my personal experiences as a Deaf individual and educated them on common barriers Deaf students face in the classroom I provided practical strategies, such as ensuring visual accessibility, using clear communication methods, and incorporating assistive technology. One major takeaway was the importance of not just accommodations but also fostering a culture of belonging where Deaf students feel valued and included
After the workshop, the school made significant changes Teachers started implementing visual aids and ensuring they faced students when speaking Staff and parents became more intentional about using accessible communication methods, and the school even introduced Deaf awareness initiatives to educate students
A few months later, they shared that these changes had improved the confidence and engagement of their Deaf students, making them feel more included in school activities
The key takeaways were that true inclusion requires education, small efforts can make a big difference, and when Deaf students feel understood and supported, they thrive academically and socially This experience reinforced my passion for bridging the gap between the Deaf community and the hearing world through education and advocacy
You've participated in over 200 podcasts in the past three years. How has this experience shaped your business strategy, and what advice would you give to other entrepreneurs looking to leverage media platforms for growth?
Participating in over 200 podcasts in the past three years has been a game-changer for my business It has allowed me to amplify my message, build credibility, and connect with diverse audiences beyond my immediate network Each podcast appearance has provided an opportunity to educate others about the Deaf community, disability inclusion, and mental health while positioning myself as a thought leader in these spaces
One of the biggest ways this experience has shaped my business strategy is by reinforcing the power of storytelling I’ve learned that people connect more with personal experiences than just information, so I now incorporate storytelling into my workshops, content, and brand messaging. Additionally, podcasts have helped me secure speaking engagements, book collaborations, and partnerships with organizations looking to improve accessibility and inclusion
For entrepreneurs looking to leverage media platforms for growth, my advice is to be intentional and strategic Identify podcasts that align with your expertise and audience, craft a compelling pitch, and focus on delivering value in each interview
Consistency is key showing up regularly on different platforms increases visibility and establishes credibility Lastly, repurpose your podcast content by sharing key takeaways on social media, blogs, or newsletters to maximize reach
Media exposure isn’t just about promotion; it’s about building trust and positioning yourself as a leader in your field When done effectively, it can open doors to opportunities that accelerate business growth
Your journey from losing your hearing at age 4 to becoming an Amazon bestselling author is inspiring. How do you translate your personal experiences into actionable advice for aspiring entrepreneurs with disabilities?
My journey from losing my hearing at age four to becoming an Amazon bestselling author has taught me valuable lessons that I now share with aspiring entrepreneurs with disabilities I translate my experiences into actionable advice to help them navigate challenges and build successful businesses
First, I emphasize self-advocacy I had to learn how to communicate my needs, access the right resources, and create opportunities for myself I encourage entrepreneurs to do the same whether it’s requesting accommodations, finding mentors, or using assistive technology Advocating for yourself is essential in both business and life
Second, I stress adaptability The entrepreneurial journey is unpredictable, and flexibility is key Instead of seeing my disability as a limitation, I turned it into a strength by writing books, sharing my story on podcasts, and educating others I teach entrepreneurs how to leverage their unique experiences to build their brand and create impact
Third, I remind them that mindset is everything Many people with disabilities are told what they *can’t* do I challenge that by encouraging them to focus on what they *can* do and turn limitations into opportunities Surrounding yourself with a strong support system, seeking mentorship, and continuously learning are crucial for success
Finally, I share practical business strategies such as networking, using social media for visibility, and monetizing expertise so entrepreneurs with disabilities can build sustainable businesses Success isn’t about avoiding challenges; it’s about finding ways to navigate them while staying committed to your goals If I can do it, so can they
As we conclude, what's your vision for the future of Kellina's Empowerment Inc., and what final piece of advice would you offer to small and medium-sized business owners striving for inclusivity and success?
My vision for the future of **Kellina’s Empowerment Inc.** is to create a global movement that empowers individuals with disabilities, educates businesses on accessibility, and fosters a more inclusive society I aim to expand my workshops, launch more books, and collaborate with organizations worldwide to break down barriers I also plan to open more **Deaf-friendly schools** and build a strong community that supports entrepreneurs with disabilities in achieving financial and professional success
For small and medium-sized business owners striving for inclusivity and success, my final piece of advice is **to take intentional action** Inclusivity isn’t just about policies it’s about creating an environment where everyone feels valued and supported Start by listening to underrepresented voices, implementing accessible practices, and fostering a culture of belonging Small changes, like providing captions for videos or ensuring accessible communication, can have a big impact
Most importantly, **embrace the learning process**. You don’t have to be perfect, but you do have to be committed. True success comes from building a business that not only thrives financially but also makes a lasting difference in people’s lives.
How to Build a How to Build a Powerful Personal Powerful Personal Brand With Brand With Sahil Sachdeva Sahil Sachdeva
FounderofLevelUpPRandLeadful
In an exclusive interview with CanadianSME Small Business Magazine, Sahil Sachdeva, the acclaimed "PR KING" and founder of Level Up PR and Leadful, shares his insights on building powerful personal brands, securing high-profile media coverage, and turning visibility into business success From working with global leaders like Robert Kiyosaki and Aman Gupta to helping entrepreneurs dominate their industries through PR and lead generation, Sahil has redefined what it means to stand out in today’s competitive market. In this conversation, he discusses the key strategies behind personal branding, the challenges of scaling a PR agency, and why attention is the new currency for business owners Whether you’re an SME looking to accelerate your growth or a startup founder aiming to establish authority, Sahil’s expert advice will help you navigate the ever-evolving world of PR and brand positioning
I'm committed to helping you craft a personal brand that not only captivates and attracts new clients but also builds trust and credibility and accelerates profit growth.
I'm Sahil Sachdeva, renowned as the "PR KING" for the Top 1% of Entrepreneurs and the serial entrepreneur behind Level Up PR and Leadful. With international awards under my belt, I've become a go-to person in the world of PR, mastering the craft like no other. My expertise shines through in securing prime press coverage, dominating highprofile podcast interviews, and making impactful TV appearances.
Having had the honor of collaborating with global powerhouses like Robert Kiyosaki, Samuel Leeds, Mario Nawfal, and Aman Gupta, I've earned a reputation as the go-to PR professional for the elite
Beyond traditional PR, public speaking has become a vital part of my journey From delivering talks for Fortune 500 companies to addressing graduates and industry audiences, I'm passionate about connecting with people directly Featured on podcasts like Sahil Khanna, I'm now expanding my reach through my own podcast, Level Up with Sahil Sachdeva, where I connect with top entrepreneurs and influential personalities to inspire and elevate listeners on their own paths to success.
As the "PR KING" for top entrepreneurs, how do you tailor your approach to personal branding for different industries and personalities while maintaining authenticity?
Personal branding is not about self-promotion it’s about shaping perception and building trust Having worked with entrepreneurs across industries, I know that every brand needs a unique approach My journey from engineering to music to PR taught me that storytelling is the foundation of branding Whether it’s a startup founder, investor, or celebrity, I first understand their vision, values, and audience before crafting a personalized PR strategy
Authenticity is at the core of my approach I believe people don’t connect with logos they connect with people That’s why I focus on highlighting real stories, struggles, and achievements. By securing media placements, high-profile podcast interviews, and TV appearances that align with each client’s goals, I ensure they stand out while staying true to their identity I also implement systems to streamline their messaging, so they don’t just get visibility they get impact
You've worked with global powerhouses like Robert Kiyosaki and Aman Gupta. What's the most valuable lesson you ' ve learned from these collaborations that you apply to your own business strategy?
Working with industry giants like Robert Kiyosaki, and Samuel Leeds has been a masterclass in success
From Robert Kiyosaki, I learned the power of investing not just in assets, but in people. He taught me that to scale a business, I need to leverage time wisely by building a strong team and focusing on high-impact activities
Samuel Leeds reinforced the importance of marketing, branding, and visibility Watching how he positioned his real estate coaching company showed me that personal branding isn’t optional it’s essential He leveraged storytelling, media presence, and strategic partnerships to build trust and credibility That’s exactly what I apply at Level Up PR, helping entrepreneurs create authority and longterm impact through media exposure
One common lesson from these collaborations? Success isn’t about having the best product or service its about how well you position yourself in the market
Level Up PR has quickly become a leading agency in the industry. Can you share a specific challenge you faced during its growth and how you overcame it to achieve success?
Starting Level Up PR wasn’t easy I had no team, no investors, no PR background just a laptop, an internet connection, and a belief that I could make it work One of the biggest challenges was differentiating my agency in an overcrowded market. There were already hundreds of PR firms offering media placements, but I wanted to do more
Instead of following the traditional PR model, I focused on personal branding as a service helping entrepreneurs not just get featured in the media but become authorities in their industries I combined PR with content marketing, social media strategy, and lead generation to create a holistic personal branding system
The real breakthrough came when I introduced guaranteed media success something most PR agencies were hesitant to promise By using datadriven approaches, AI-powered outreach, and exclusive media relationships, I built a system that delivered consistent results This approach led to referrals, rapid growth, and the trust of high-profile clients.
With the launch of Leadful, you ' ve expanded into lead generation for B2B businesses. How does this service complement your PR offerings, and what inspired you to diversify your business model?
PR creates visibility, but visibility alone doesn’t generate revenue I realized many of my clients were getting media coverage but struggling to turn that exposure into business growth. That’s when I launched Leadful, a lead generation service tailored for B2B businesses.
The idea was simple combine branding with direct outreach PR builds credibility, and Leadful helps convert that credibility into high-quality leads By integrating LinkedIn outreach, email marketing, and sales funnels, we created a system where our clients didn’t just get media exposure they got clients and business opportunities
The inspiration came from my own journey When I started, I had no inbound leads I had to reach out, pitch, and build relationships I knew that if entrepreneurs could combine personal branding with a solid lead generation system, they would never have to chase opportunities they would attract them
As we conclude, what's your most impactful piece of advice for small and medium-sized business owners looking to leverage PR and personal branding to accelerate their growth and success?
If theres one thing I’ve learned, it’s this: attention is the new currency You can have the best product, the best service, or the best business idea but if no one knows about you, it doesn’t matter
My advice to business owners is to start building their personal brand today Here’s how:
2.
1 Be visible: Leverage media, social media, and podcasts to position yourself as an expert
Own your story: People dont connect with businesses they connect with people. Share your journey, struggles, and wins.
4
3 Engage with your audience: It’s not about the number of followers it’s about the connections you build
5
Build a system: Branding isn’t about one viral moment it’s about consistency Have a strategy for content, PR, and outreach
Leverage PR for credibility: Media coverage, interviews, and collaborations give you authority and help you stand out
I’ve seen firsthand how personal branding transformed my life from a failed startup founder to running a successful PR agency If you focus on building your brand and positioning yourself as an industry leader, opportunities will come to you instead of you chasing them
In this exclusive interview with CanadianSME Small Business Magazine, Francesca shares her journey as a young entrepreneur navigating Toronto’s competitive event landscape. She discusses the importance of niching down, building a strong network, and embracing a growth mindset From winning the prestigious 2025 Canadian Choice Award to redefining client expectations through personalized ‘micro events,’ Francesca’s insights offer invaluable lessons for aspiring entrepreneurs looking to make their mark
Francesca Pellegrino, an award-winning chief executive officer, launched Pellegrino Events in 2022 after a decade of experience in the hospitality sector, where she honed her understanding of market dynamics and customer service needs. With a Bachelor's degree in Event Management and French, Francesca combines her educational background with practical insights to deliver exceptional event services Francesca's dedication and proactive approach to her career set her apart from her peers, since a young age she meticulously balanced multiple income streams while leveraging her spare time for strategic planning, ultimately paving the way for her future success.
As a young female entrepreneur who launched Pellegrino Events at the age of 25, what key strategies would you recommend to women starting their entrepreneurial journeys in competitive industries like event planning?
For young women venturing into the competitive landscape of event planning, a multi-pronged strategy is essential Instead of trying to be everything to everyone, focus on a specific type of event or clientele, allowing yourself to build expertise and become known as the go-to person in that area Building a strong, authentic brand is very important and it's all about creating experiences, so your brand should reflect your unique style and values Lastly, prioritize networking and collaboration Attend industry events, and cultivate relationships with vendors, venues, and other event professionals This is my favourite thing to do - networking and collaborating, as it opened many doors to new opportunities for us and our future!
Pellegrino Events is renowned for its ‘quality over quantity’ approach. How did you navigate early challenges like client acquisition and brand differentiation in Toronto’s saturated event market?
Niching down can be a powerful differentiator We started to focus on a specific type of event, like smaller weddings, corporate events for tech startups, or proposal packages This allowed us to become an expert and attract a more targeted clientele Secondly, building a strong network is crucial Connecting with vendors, venues, and other industry professionals, both online and offline, to create a supportive ecosystem and access valuable resources
Your 2025 Canadian Choice Award win recognized excellence in event services. How has this accolade impacted your business, and what does it mean for aspiring entrepreneurs seeking industry validation?
Winning the 2025 Canadian Choice Award for the Top Event and Planning Services in Toronto was a great accomplishment for our business
The award served as a powerful validation of our commitment to quality and innovation. It significantly boosted our brand reputation and solidified our position as a leader in the competitive event planning industry
For aspiring entrepreneurs in the event industry, this serves as an example of striving for excellence and the tangible benefits that come with it A prestigious award like the Canadian Choice not only provides immediate credibility but also opens doors to new partnerships, talent acquisition, and ultimately, sustainable growth It demonstrates that focusing on client satisfaction and delivering exceptional experiences is the key to not just surviving, but thriving and gaining recognition in a challenging market
Your ‘micro event’ model allows bookings to ensure a personalized service. How does this strategy align with evolving client expectations in an event landscape?”
Our model prioritizes each booking through tailored, personalized planning aligning with the evolving client expectations. Clients are increasingly valuing experiences over things, seeking deeper connections, and prioritizing exclusivity. By capping events and focusing on intimate bespoke offerings, we cater to the demand and allow for more curated events where individual needs are met The Pellegrino Events team provides more of a personalized approach fostering a stronger sense of connection and offering more meaningful planned events The ability of this model empowers clients, giving them control and customization, ultimately leading to greater satisfaction and loyalty
What habit or mindset shift has been most critical to your success, and what would you tell your younger self about entrepreneurship?
The most critical mindset shift for my success has been embracing a growth mindset and consistently viewing failures as learning opportunities. Early on, setbacks felt devastating and personal, but cultivating the belief that my abilities could be developed through dedication and hard work transformed my approach Now, we see these setbacks as a valuable feedback loop that informs future decisions and strategies I constantly seek out ways to improve, experiment with new ideas, and push myself beyond my comfort zone
If I could speak to my younger, aspiring entrepreneur self, I'd say this: "Don't be afraid to take risks, but ensure they are calculated Passion is essential, but it's not enough Build a strong network, listen actively to your customers, and be prepared to pivot quickly Above all, remember that entrepreneurship is a marathon, not a sprint. There will be incredibly challenging times, and you will doubt yourself, but resilience, perseverance, and a relentless focus on your vision will ultimately determine your success
And lastly, take care of yourself – burnout is a real threat, and your well-being is paramount to sustained achievement " Feel free to follow our team on Instagram @pellegrinoevents
ImageCourtesy:FrancescaPellegrino
Redefining Leadership
In an exclusive interview with CanadianSME
Small Business Magazine, Lindsey Mazza former lawyer, leadership wellness expert, and disability advocate shares her powerful insights on accessibility, inclusion, and resilient leadership As a founding partner of a multi-city law firm, Lindsey defied expectations in a profession that often overlooks accessibility Born with Holt-Oram Syndrome, she has spent her life challenging limitations and reshaping perceptions of disability in the workplace. Now, through her advocacy and consulting, she helps businesses go beyond compliance to build truly inclusive environments that drive innovation and success
Lindsey Mazza is a former lawyer, leadership wellness expert, and disability advocate who helps people break past self-doubt and step into their full potential. As a founding partner of a multi-city law firm with over 10 years of experience, she defied expectations in an industry where accessibility is often overlooked Born with Holt-Oram Syndrome, a rare genetic condition affecting her limbs and heart, she spent years pushing past limitations both real and imposed before embracing her disability as a strength After losing her father, a Superior Court Judge and lifelong advocate for equality, Lindsey shifted her focus to empowering others through resilient leadership, self-advocacy, and workplace inclusion.
Beyond Compliance: Lindsey Mazza
She speaks on breaking barriers, redefining success, and making the world more accessible not just compliant Lindsey’s message is clear: success isn’t about fitting in it’s about owning who you are She's been featured on AMI TV, The Millionaire Woman Show, and Women Thrive Magazine
@TheLindseyMazza
As both a lawyer and a disability advocate, you ' ve seen firsthand how inaccessible many workplaces can be. What's one big myth about workplace accessibility that companies still believe, and how can they overcome it?
Companies believe that modeling their accessibility efforts after government recommendations makes them accessible. It categorically does not. Government standards are bare minimum, they do not create true accessibility For example, people believe that by having an automatic button for the door of an accessible washroom makes it accessible Have you ever stopped to look at the height and placement of the sink, soap and paper towel dispenser in one of these washrooms? 9 times out of 10, they are not reachable for people in a wheelchair Companies can overcome these shortcomings by hiring consultants with the expertise in creating true inclusivity Inclusion is not a box that we can fit everyone in It requires an individualized approach, which evolves along with the needs of employees
You've mentioned that accessibility should be a core business strategy, not just a compliance issue. Can you elaborate on how prioritizing accessibility can actually drive business success and innovation?
We have an aging population Disability and/or the need for an accessible world is something that can impact every single person. Through age, illness or injury, all of us can find ourselves in a position where we require an accessible world. Designing your business in a way that promotes the hiring of people with disabilities through proactive accessibility efforts will keep your business evolving to include the entire population It’s also really important to remember that those requiring accommodations due to disabilities are not a burden to your business Individuals forced to navigate a world that was not built for them add value to your company through their unmatched problem solving skills, work ethic and determination And bonus they're helping you keep your business ahead of the curve
The pandemic forced many industries to adopt virtual practices, which inadvertently increased accessibility. As we move forward, how can businesses maintain these accessibility gains while balancing the desire for in-person interactions?
Employees should be part of the conversation In many circumstances, in-person is not necessary for the job In my experience, many employers and organizations insisted on returning to prepandemic methods mostly out of habit and antiquated ideas of what employment looked like We need to evolve and understand the individual needs of each employee and work with them to accommodate the best situations for them to be the most productive in their job
Your journey from law to leadership consulting is inspiring. How has your experience as a lawyer with a disability influenced your approach to leadership wellness and inclusion?
Candidly, the legal profession is not inclusive It is very privileged and designed to create competition between lawyers It is very much a one size fits all survival of the fittest mentality with many lawyers looking to take advantage of colleagues based on perceived weakness The focus on wellness and work life balance is considered lazy I worked harder and had to create my own “work around” methods in order to have a successful career For example, the courthouse I litigated at for over a decade was not accessible. Despite my efforts to change the courthouse by sitting on committees, nothing changed My individual needs were not considered to the extent I needed them to be at any point in my career This is what motivated me to help change the landscape for others What I have learned through my lived experience is that proactive conversations need to be had in order to make change Education is key and those in the decision making roles need to stop putting the onus on those with accessibility needs to speak up Additionally, those in leadership roles can only be great leaders if they are valuing their own wellness and exemplifying inclusive efforts It starts at the top
As we conclude, what's one actionable step that small and medium-sized businesses can take today to make their workplace more welcoming and accessible for everyone, regardless of ability?
Clearly communicate in some way that you are an ally This means signage and social media and website advertising No one is going to get it right, all the time We are all human The most important thing you can do is operate from a place of being willing to make change There needs to be a collaborative dialogue between the employers, employees and potential employees. If you are not considering accessibility prior to the interview stage, then you are not creating an opportunity to bring all people into the business
Disclaimer:
CanadianSME Small Business Magazine publishes this interview The views and opinions expressed are those of the interviewee and do not necessarily reflect the official position of CanadianSME This interview is intended for informational purposes only and does not constitute legal, financial, or business advice
Keywords Don’t Cut It: How SMEs
Can Maximize Marketing Dollars in the AI Era
Why SME's should maximize marketing dollars by creating content with intent
By Victoria Kirk, Founder, Verified Communications
20-year PR, Corporate & Marketing expert, Gap Inc Alumni, Former Reporter, Founder of Verified
Communications
Content strategies are essential for driving traffic and sales However, in today’s rapidly evolving digital landscape, businesses are realizing traditional keyword-focused SEO strategies are no longer enough
To stay ahead, the smartest brands are upping their content game
With over 200 million weekly active users, they’re not just looking to rank in Google they want to appear in search results on platforms like ChatGPT AI tools like ChatGPT derive information from search engine rankings, making high-quality content and earned media more crucial than ever
Furthermore, a study by AdLift found that 72% of marketers believe creating relevant content is crucial for SEO success, and websites with high-quality content experience up to 10 times more traffic.
Victoria Kirk Founder,VerifiedCommunications
Consumers are searching with intent For brands to capture their attention, they must deliver well-researched, engaging content that informs and entertains across both owned media (company websites, blogs, and social media) and earned media (third-party coverage from journalists and industry experts)
The Bottom Line? Intent-Driven Search Demands Quality Content
Winning with a Strategic Mix: Quality Content & Digital PR
In this context, earned media unpaid coverage from reputable third parties like The Globe & Mail or CBC ca, which have high domain authority has become a critical trust-building tool Storytelling through a third party, such as a journalist publishing an article on a media platform, offers key benefits:
Enhanced Trust: Consumers are more inclined to trust third-party recommendations over branded content According to Nielsen, 88% of respondents trust recommendations from people they know, reinforcing the power of word-of-mouth and earned media (Nielsen).
Improved SEO: Mentions and backlinks from authoritative sources signal credibility to Google and AI search engines, improving rankings and increasing brand visibility (Victorious)
Quality Content Drives Performance
According to a study by Backlinko, the #1 most important SEO factor is high-quality content Google prioritizes informative, well-researched, and relevant content and AI models like ChatGPT pull information directly from Google’s topranking pages (Backlinko)
To leverage content effectively, businesses should focus on:
Producing High-Quality, Fact-Checked Content: Ensure all content is accurate, relevant, and valuable to the audience Leveraging AI Responsibly: Use tools like ChatGPT to enhance content creation but implement editorial checks to prevent misinformation
Conclusion
In a world where businesses are constantly evaluating where to allocate their marketing dollars, doubling down on quality over quantity and investing in Digital PR can drive performance, build credibility, and establish longterm trust. By focusing on high-quality content, and strategic digital PR, SMEs can secure a competitive edge in the AI-driven landscape.
#1 Home Services Franchise in Canada #1 Home Services Franchise in Canada
PropertyGuys com, Canadas largest private-sale real estate franchise, is thrilled to announce its recognition as a Top 10 franchise in Canada, securing the #9 overall position and the #1 spot in the home services sector in the inaugural Elite Franchise Top 100 Canada (https://elitefranchisemagazine com/efca1002025)
As the first-ever EF100CA rankings, this distinction sets a new benchmark for excellence in franchising, recognizing brands for growth, franchisee support, and community impact PropertyGuys com proudly stands alongside iconic brands like McDonald’s, A&W, Pizza Pizza, and Mary Brown’s Chicken, solidifying its place among the best of the best in Canadian franchising
Ken LeBlanc, President & CEO of PropertyGuys com, expressed his excitement: "Honestly, we are ecstatic to be ranked in the Top 10 and to be recognized as Canada’s #1 Home Services Franchise! When you see the powerhouse brands on this list, it’s an incredible honour to be in such esteemed company This ranking is a testament to our amazing franchise network and the innovation we bring to the real estate industry "
The winners will be celebrated at an exclusive awards event on February 26, 2025, at The Carlu in Toronto, bringing together Canada’s top franchising leaders
As PropertyGuys com continues to revolutionize real estate with its commissionfree model, cutting-edge technology, and unmatched franchisee support, it invites aspiring entrepreneurs to join the movement and be part of its growing success Learn more about franchise opportunities with PropertyGuys com: www PropertyGuys com/Franchise
About PropertyGuys.com About PropertyGuys.com
PropertyGuys com is a pioneering force in the real estate industry, dedicated to transforming the way people buy and sell homes. Our platform leverages innovative technology to connect buyers and sellers directly, eliminating traditional intermediaries. Committed to transparency, simplicity, and community, PropertyGuys com is reshaping the real estate landscape Join us in the pursuit of property freedom, where your control and savings take center stage Learn more at: www PropertyGuys com
For media inquiries, please contact: Gbemi Aleke
Lead Marketing Coordinator, PropertyGuys.com 855 860 7812 | www propertyguys com | galeke@propertyguys com
