CanadianSME Small Business Magazine - February 2025

CANADIANSME

DearValuedReaders,

AswestepintoFebruary2025,CanadianSMESmallBusiness Magazineisproudtodedicatethisissuetotheinspiring entrepreneurs,industryleaders,andvisionariesdriving innovationandgrowthinCanada’ssmallbusinesscommunity. ThismonthholdsspecialsignificanceaswecelebrateBlack HistoryMonth,recognizingtheresilience,achievements,and contributionsofBlackentrepreneurswhocontinuetoshape theCanadianbusinesslandscape

Inthisspecialedition,weshineaspotlightonremarkable leaders,includingAndreaBailey-Brown,CEOofBaileyBrown TheFranchiseAgency,asourBusinessWomanoftheMonth, andTarandeepSingh,RegionalVicePresidentatIHGHotels& Resorts,whosharesinsightsonsimplifyingSMEhoteltravel WealsofeatureanexclusiveinterviewwithGraceLee Reynolds,CEOofMaRS,onleadingCanada’sinnovation ecosystem,alongwithexpertadvicefromRBConscalinga businessandForesightCanadaonwhyonly1in20Cleantech venturessucceed

AspartofourcommitmenttocelebratingBlackexcellencein business,wearehonoredtofeaturespecialinterviewswith TiffanyCallender,Co-FounderandCEOofFACE;JermaineL. Murray,FounderofJupiterHR;HazelLord,FounderofPearl OperationalDesignInc.;EdwardAnassah,FounderofHumble BeginningStories;CarleenDehaney,FounderofFXO Consulting;andKarimaCatherine,Founderof B2BeeMatch.com Theseentrepreneurssharetheirinsights, challenges,andwordsofencouragementtoinspireanduplift thenextgenerationofBlackbusinessleaders

Inaddition,weexploreXero’ssuperchargedvisionwith AshaleeMohamed,HeadofCanada,Sales&GTMatXero,and bringyoutwomust-readfeatures:“CelebratingBlackHistory Month2025:HonoringLegacy,InspiringtheFuture”and“10 BlackEntrepreneurstoWatchinCanadain2025. ”

Throughthesestories,expertinsights,andindustry conversations,weaimtoempowersmallbusinesseswiththe tools,resources,andknowledgetonavigatetheever-evolving businesslandscape Wehopethisissueservesasbotha sourceofinspirationandaguidetosuccess.Thankyoufor beingpartoftheCanadianSMEcommunity,andlet’scontinue touplift,support,andcelebratethechangemakersshaping thefutureofCanadianbusiness

Warmregards, ShaikKhaleeluddin(SK)

Editor-in-Chief,CanadianSMESmallBusinessMagazine

wwwcanadiansmeca info@canadiansmeca canadiansme canadian sme canadiansme canadiansme

ISSN2562-0657(Online)

PublishedbyCmarketingInc 2800SkymarkAvenue,Suite203, Mississauga,ON Canada L4W5A6

Copyright©2024CMarketingInc.Allrightsreserved. Reproductioninwholeorpartofanytext,photography orillustrationswithoutwrittenpermissionfromthe publisherisprohibited

ThecontentsinCanadianSMEMagazinearefor informationalpurposesonly NeitherCmarketingInc,the publishersnoranyofitspartners,employeesoraffiliates acceptanyliabilitywhatsoeverforanydirector consequentiallossarisingfromanyuseofitscontents

IN THIS ISSUE

Xero'sSuperchargedVision AshaleeMohamed

HarnessingPersonal BrandingtoBuild MeaningfulConnections andDriveBusiness GrowthintheDigitalAge

InsightsonBuilding WinningTeamsin2025

HeadofCanada Sales&GTMatXero Koula Vasilopoulos SeniorManagingDirector Canada

TurnYourExpertiseintoa ProfitableOnlineCourse CreatingaRevenueStream ThatWorksforYou

The Legacy of Innovation: Black Canadian Inventors Who Transformed Business

Bridging Borders: KC Goundiam's Vision for SME Growth

ScalingCanadian Businessesfor SustainableGrowth

Grace Lee Reynolds: Steering Canada's Innovation Hub Forward CEO, MaRS

CanadianSME Small Business Magazine recently spoke with Tarandeep Singh, Regional Vice President of Commercial, Marketing, and Revenue Management at IHG Hotels & Resorts, to discuss the importance of implementing a structured travel program to achieve business goals while saving time and money

He highlighted the unique challenges faced by small and medium-sized enterprises (SMEs) in Canada and the value of partnering with travel providers that understand and address their needs

With over 14 years of senior leadership experience at IHG across India, Singapore, Dubai, and Canada, Tarandeep has focused on aligning global strategies with regional market demands to enhance services and optimize revenue He provides strategic guidance to SMEs in Canada, helping them simplify travel planning

In addition to his professional responsibilities, Tarandeep contributes to industry discussions, sharing insights that benefit SME clients and the wider hospitality community He has been a prominent advocate for new trends in revenue management through HSMAI in the Middle East and Asia Pacific His commercial expertise advances IHG’s goal of delivering innovative, client-centered solutions to businesses across Canada

PLIFYINGSME TRAVEL

What are the most pressing travel challenges facing Canadian SMEs, and how do these impact their ability to manage business travel effectively?

SMEs are the backbone of Canada’s economy, contributing more than half of the country’s GDP and employing 63% of the workforce Business travel is critical for SMEs to explore new opportunities, manage accounts, and strengthen relationships. As SMEs thrive, so does Canada’s economy.

However, smaller businesses face challenges that impact them more significantly than larger corporations Affordability is a major concern, as business travel represents a larger proportion of SME budgets

Time is equally important SME business owners and managers wear many hats and rarely have dedicated travel managers Travel planning including choosing hotels, comparing rates, and advising employees is a time-consuming responsibility that competes with other priorities Without the support of a trusted travel advisor or streamlined process, managing travel can be challenging

What specific factors influence the travel decisions of Canadian SMEs, particularly when it comes to choosing accommodations?

For Canadian SMEs, affordability influences travel decisions Economy and midscale hotels are often preferred because they offer essential amenities clean rooms, reliable WiFi, and a quality breakfast at competitive rates.

SMEs also value corporate travel discounts, loyalty programs, and bundled offers to reduce costs. Sustainability is a priority, as many SMEs now prefer hotels with green certifications or energy-efficient practices that align with their values

In addition, we have seen that Canadian SMEs appreciate accommodations that highlight the regional culture or local partnerships

How can partnering with a travel provider simplify business travel for SMEs?

Partnering with the right travel provider can simplify business travel for SMEs by addressing challenges like time constraints, affordability, and flexibility The right travel partner offers a centralized and transparent booking process, providing easy access to reservations with guaranteed discounts and visibility into expenses.

This is especially helpful for SMEs that frequently book on short notice With flexible cancellation policies and the ability to make quick changes, SMEs can easily make last-minute adjustments without incurring excessive costs

SMEs often face challenges in securing competitive rates due to their size and limited negotiation power By partnering with travel providers who understand the unique needs of SMEs, businesses can gain valuable allies who can help optimise travel budgets, streamline processes, and minimise administrative burdens

How can travel providers support SMEs in meeting business travel needs?

Travel providers that understand SME priorities can better support their travel goals by offering cost-effective programs with a streamlined experience and tailored features that meet their needs

For example, the IHG Business Edge program was specifically created for SMEs. The program provides guaranteed discounts, flexible cancellation policies, and a single, easy-to-use portal to manage bookings and track expenses Members also benefit from accelerated IHG One Rewards loyalty status for additional benefits after a qualified stay

The program continually evolves to deliver additional value It recently added partnerships with trusted brands, including Hertz, Dell, Getty Images, and other businesses, with specially curated offers for IHG Business Edge members

IHG Hotels & Resorts prioritizes sustainability with its comprehensive Journey to Tomorrow responsible business plan, which supports the United Nations’ Sustainable Development Goals Programs like the IHG Green Engage system and the Low Carbon Hotel Program help reduce carbon emissions and support energy-efficient practices, aligning with SME priorities around responsible travel.

What role does IHG Business Edge play in helping SMEs meet their business travel goals?

At IHG, we recognize the value of their time, money, and energy and we aim to simplify travel so SMEs can focus on their business goals Whether meeting new clients, expanding your business, or enhancing team productivity, IHG Business Edge makes managing travel seamless and cost-effective

With over 200 hotels across Canada, we deliver a consistent, high-quality hospitality experience through trusted brands like Holiday Inn Express, Holiday Inn, Staybridge Suites, and Candlewood Suites to name a few.

IHG Business Edge consolidates bookings, data, and cost management into one user-friendly platform with no minimum spend Members enjoy guaranteed discounts, flexible policies, and accelerated IHG One Rewards status, reaching Silver Elite after just one stay Companies and employees earn loyalty points that can be applied to business or personal trips, benefiting each

Our new Partnerships Program further enhances value with exclusive savings on trusted brands IHG Business Edge, recognized as Global Traveler’s Best SME Program for six consecutive years and awarded the Inc Power Partner Award in 2024, reflects our ongoing commitment to serving SMEs

Visit the IHG Business Edge portal for more information and discover how we can help simplify travel and support your business success.

ImageCourtesy:Canva

Celebrating Black History Month 2025:

Honoring Legacy, Inspiring the Future

Canada is getting ready for Black History Month in February 2025 with a renewed emphasis on honouring the rich history, priceless contributions, and unwavering tenacity of Black Canadians "Diasporic Dreams: Reclaiming Pasts, Shaping the Present, Crafting Futures," this year ' s theme, invites contemplation of Black communities' historical trajectory while anticipating a more inclusive and equitable future It is a potent reminder of Black Canadians accomplishments and a rallying cry for continued advancement in the direction of justice and equality.

Honouring Historical Legacy

Historical Context

In Canada, the significance of Black History Month is profound and constantly changing February has become a pillar for commemorating Black history since it was formally acknowledged by the House of Commons in 1995 and then approved by the Senate in 2008 This yearly celebration highlights the achievements made by the community throughout generations and promotes education, discussion, and understanding of the Black Canadian experience

ImageCourtesy:Canva

Additionally, the United Nations International Decade for People of African Descent (2015–2024) comes to an end in 2025. In addition to supporting local initiatives in Canada, this global campaign has raised awareness of structural injustices and sparked global efforts to advance the rights and dignity of people of African origin

Vibrant Celebrations Across Canada

Events and Initiatives

Significant activities are being held in communities across Canada to commemorate the achievements made by Black Canadians:

The primary event, "Empowering Black Futures: Celebrating History, Inspiring Change," in London, Ontario, will kick off Black History Month and feature keynote speeches from well-known Black leaders

The Contributions of Educational Institutions

Businesses are increasingly understanding the value of inclusive leadership and confronting unconscious bias Masai Ujiri, the President of the Toronto Raptors, exemplifies the convergence of sports, business, and advocacy, using his platform to promote social justice and highlight Black achievement Such activities are crucial in breaking down systemic barriers and guaranteeing equal chances in professional settings Global Milestone

By celebrating the convergence of history, current accomplishments, and future goals, McMaster University's program with a 2025 theme encourages campus-wide engagement.

The 18th Annual Black History Month Celebration in Ajax, Ontario, will highlight leadership development with the theme "The Next Ten: Preparing the Next Generation "

The BC Black History Awareness Society is carrying on its history of showcasing historical and modern African American individuals through month-long programming

These gatherings are essential to establishing forums for discussion, instruction, and cultural understanding

Promoting diversity and understanding is a significant function of educational institutions. For example, Royal Roads University is highlighting the heritage of Black Canadians through campus programs that combine community service and academic engagement These initiatives contribute to the development of future generations' respect for equality and cultural diversity by fostering inclusive environments

Advancing Equality Through Leadership

Corporate Engagement

Government Assistance for Economic Empowerment

The Canadian government's commitment to promoting Black business through programs such as the Black Business Program remains critical This program eliminates systemic barriers Black company owners face and supports economic empowerment, allowing for the expansion of substantial Black-led firms across the country.

Building a Future Together

Ongoing Work and Call to Action

Black History Month is a call to action as well as an opportunity to honour accomplishments Discussions concerning racism, diversity, and systematic inequity are welcomed among Canadians People, institutions, and organizations must be dedicated to making progress and creating a society where equity is a reality rather than merely an ideal

Participation and Engagement

This month provides an opportunity for all Canadians to make substantial contributions. Individuals can help to develop inclusivity and understanding by attending events, supporting Black-owned companies, and learning about Black communities' struggles and accomplishments

The accomplishments of Black Canadians stand out as a tribute to tenacity, ingenuity, and resolve as Canada commemorates Black History Month in 2025. It is crucial to respect the past while creating a better future, as the topic "Diasporic Dreams: Reclaiming Pasts, Shaping the Present, Crafting Futures" emphasizes This yearly celebration serves as a reminder of our collective need to strive toward a society in which all people, regardless of background, have the chance to prosper By working together, Canadians can make sure that Black history's legacy inspires and shapes the countrys future

Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle @canadian sme on X to remain updated on all business trends and developments. Your support is crucial to our mission

Disclaimer

Thisarticleisbasedonpubliclyavailableinformation intendedonlyforinformationalpurposes CanadianSME SmallBusinessMagazinedoesnotendorseorguarantee anyproductsorservicesmentioned Readersareadvised toconducttheirresearchandduediligencebeforemaking businessdecisions

Bridging Borders: KC Goundiam's Vision for SME Growth

In an exclusive interview with CanadianSME Small Business Magazine, Karima-Catherine (KC) Goundiam, the visionary founder and CEO of B2BeeMatch and Red Dot Digital, shares her insights on digital transformation, public-private partnerships, and the future of SME ecosystem building. With over two decades of experience leading digital strategy at Deloitte Canada and Ford, KC has positioned herself as a champion for small businesses, diversity, and innovation.

From breaking barriers as a Black woman entrepreneur to revolutionizing the way SMEs connect and scale globally, KC’s journey is one of resilience, leadership, and impact She discusses the challenges SMEs face in today’s rapidly evolving business landscape and how B2BeeMatch is bridging the gap by fostering strategic partnerships worldwide

Karima-Catherine CEO of B2BeeMatch business matchma Dot Digital (reddot consultancy. With 2 transformation, she Deloitte Canada an KC is actively invol audit committees f advising on govern also contributes to Force, the Internati and multiple advis at POLR Company (

Karima Catherine

Founderand

A sought-after international speaker, KC has spoken at London Tech Week, AIM Congress, FrancoTech, and the World Chamber Congress She was Guest of Honor at the Black Nurses Leading Change (BNLC) event (BNLC Event), a keynote speaker at the Canada-Africa Chamber of Commerce (Canada-Africa Event), and a featured speaker at the Franco-Ontarian Business Forum (Forum Details).

KC has been nominated for the RBC Canadian Women Entrepreneur Awards and contributes to The Globe and Mail on entrepreneurship and diversity She also plays a key role in academia, lecturing at Grenoble École de Management, Imperial College London, and Centennial College She is a strong advocate for women in business, diversity, and digital innovation

As a leader in digital transformation, how do you see the role of private-public partnerships evolving in fostering innovation and growth for SMEs in the current global economic landscape?

When we hear PPP, we typically think of large infrastructure projects that require building roads, transportation, housing and so on They are typically geared towards very large multinationals that are bringing investments As an SME, I have partnered with the public sector to deliver smallerscale transformational initiatives, bringing to the table innovation and efficiency in program execution My work with this sector has to do with procurement, whether it’s governmental or institutional, and I believe SMEs need to be included in the procurement process for PPP. I would like to see these processes involving more SMEs and more diversity We know, from the COVID-19 pandemic, that the supply chain can be quite fragile, so diversifying a supply chain is crucial to ensuring delivery SMEs are well positioned to step up, if they’re given the opportunity And with B2BeeMatch, I’m here to help open up those opportunities

B2BeeMatch has established key partnerships with organizations like the International Chamber of Commerce and the Smart Cities Council. How do these collaborations contribute to building a robust ecosystem for SMEs, and what challenges have you encountered in this process?

B2BeeMatch is focused on connecting SMEs to each other, and we work with institutions and networks that service SMEs It’s at the core of what we do ICC brings together thousands upon thousands of SMEs, so we ’ re an excellent fit to help them connect their members with each other and others in an efficient way Smaller organizations such as Smart Cities Council have membership-based networks and they want to find ways to connect their members with each other. The key element across all our partnerships is connection, and that’s what B2Bee offers regardless of the size of the group that needs our services In the end, the more organizations join the platform, the more SMEs benefit from access to additional opportunities and reach to a wider range of industries

We deal with lots of challenges, mostly databaserelated and around tech adoption as we help organizations take full advantage of the technology that can help them better serve their members

With your experience in both the public and private sectors, how do you envision the future of ecosystem building for SMEs, particularly in emerging technologies and international markets?

SMEs are the backbone of the economy, and always have been I’m passionate about supporting this underserved segment of the business world with B2BeeMatch, and giving them opportunities for growth, innovation and partnership–collaboration is key for SMEs who want to carry emerging tech forward I wanted to democratize networking for SMEs I think that mission will remain highly relevant going forward in a wide range of markets, and international markets are very promising!

Your platform, B2BeeMatch, connects SMEs worldwide. How does this approach address the unique challenges faced by SMEs in today's rapidly changing business environment, especially in terms of digital adoption and global expansion?

B2BeeMatch launched right as the COVID-19 pandemic arrived, which highlighted the fragility of the SME ecosystem SMEs are usually not well supported, and they often have a small pipeline, so disruption can really hurt a company B2BeeMatch was able to scale internationally very quickly, opening markets in the US, the UK, the UAE and beyond We now have companies on the platform from 99 countries

ImageCourtesy:Karima-Catherine

The platform’s mechanism allows us to help SMEs to scale internationally, and has done this from the very beginning When a Canadian company in particular wants to find partnerships, connections, and opportunities in other countries, we make that possible We also recognize diversity and inclusion metrics This is especially important for Canadian companies right now, when many want to diversify their clientele beyond the US

Throughout your entrepreneurial journey with Red Dot Digital and B2BeeMatch, what significant hurdles or obstacles have you faced, and how did you overcome them?

I’ve had plenty of challenges! One clear one is that I’m a Black woman in a business world highly dominated by white men Every conversation I’m in, when people talk about diversity, they look at me I end up being the representative of a whole set of communities just by walking into the room

I try to constantly use that as an advantage, and not see it as a block But I do face the fact that I don’t get as many opportunities as white men I have to work harder, prove more, fail less, be more perfect, say smarter things, be more insightful, show less anger

I get fewer clients and less funding. It’s a lot of pressure, and any failure from me screws it up for others like me in turn, even though it shouldn’t In this, I’m not essentially different from any other minority But it does mean I do excellent work and am highly motivated, and deliver ten times better!

As we celebrate Black History Month, what message would you like to share with aspiring Black entrepreneurs based on your experiences and success in the business world?

To be honest, the future can look bleak, and it’s especially tough if you ’ re just starting out I would say, keep the focus This is a time when we can separate the wheat from the chaff A client that was only hiring you because their DEI efforts forced them to, and that doesnt recognize your real value, maybe isn’t a client you really wanted to keep Every crisis can be a growth opportunity In this difficult time, is entrepreneurship really what you want? It might not be! But if it is, you’ll know, because your vision and passion will become stronger and clearer in the face of adversity That being said, don’t discount the importance of cash flow You need money in the bank. Keep the lights on.

10 Black Entrepreneurs to Watch in Canada in 2025

As 2025 commences, a new wave of inventive Black entrepreneurs is transforming the Canadian corporate scene. These visionaries are creating successful enterprises that promote social change and inclusivity and inspire future generations Their endurance, innovation, and leadership stories demonstrate their commitment to breaking down obstacles and accelerating development This article highlights 10 excellent Black Canadian entrepreneurs who are ready to make a massive impact in a variety of industries during the following year

Wes Hall

Founder of Kingsdale Advisors and BlackNorth Initiative

Kerin John

Founder of Black-Owned Toronto

Kerin John's journey began with a desire to raise the profile of Black-owned businesses Starting as an Instagram directory, Black Owned Toronto has evolved into a critical tool for linking Black entrepreneurs to larger audiences. By 2025, Kerin hopes to expand countrywide, creating a thriving ecosystem of Black enterprises and customers Her commitment to promoting Black businesses has the potential to change the way Canadian customers interact with diverse brands

Wes Hall is a pioneer in campaigning for diversity in corporate Canada Through Kingsdale Advisors and the BlackNorth Initiative, Wes has sparked important talks about systematic racism in business By 2025, he hopes to have more than 500 organizations committed to BlackNorth's goals of equity and inclusion Wes's work is transforming business culture and serving as a model for long-term diversity initiatives across the country

Alfred Burgesson

Founder of Tribe Network

Alfred Burgesson's Tribe Network empowers BIPOC entrepreneurs The network focuses on developing industries and offers underrepresented founders coaching, money, and resources. Burgesson intends to expand Tribe's reach across Canada by 2025, encouraging innovation and helping highgrowth Black-owned firms in technology and the creative industries His vision assures that BIPOC businesses can succeed in competitive industries

Amoye Henry

Co-founder of Pitch Better

Amoye Henry is committed to addressing systemic impediments to capital Through Pitch Better, she helps disadvantaged entrepreneurs access funding By 2025, Amoye hopes to secure millions in financing for Black innovators, altering their growth paths Her work helps ensure that diverse entrepreneurs have equal opportunities to grow and flourish

Chioma IfeanyiOkoro

Co-Founder of My African Corner

Chioma Ifeanyi-Okoro's My African Corner strengthens Canada's African diaspora business network Her platform promotes collaboration and economic empowerment by connecting entrepreneurs to resources and opportunities With ambitions to expand by 2025, Chioma connects African firms to global markets, creating new cultural and commercial interchange opportunities

Isaac Olowolafe Jr.

Founder of Dream Maker Ventures

Dream Maker Ventures, founded by Isaac Olowolafe Jr , is Canada's first black-led venture capital fund. Isaac's focus on investing in diverse founders addresses systematic imbalances in venture financing By 2025, he intends to expand the fund's portfolio, promoting opportunities for Black entrepreneurs in technology and beyond His activities are critical to bridging funding gaps and fostering innovative enterprises

Tamar Huggins

Founder of Tech Spark Canada

Tamar Huggins is transforming the IT business by concentrating on underserved children Tech Spark Canada teaches Black children coding and design abilities, thereby solving technological diversity barriers Tamar plans to expand nationwide by 2025, empowering thousands more young people Her work contributes to a more inclusive future for Canada's tech workforce, establishing the groundwork for equal participation in innovation

Adeola Olubamiji

Founder of D3M Intelligent Systems

Adeola Olubamiji is pioneering the combination of new technologies with industry difficulties. Her startup, D3M Intelligent Systems, uses 3D printing and AI to promote innovation By 2025, Adeola hopes to increase D3M's influence and strengthen Canada's leadership in advanced manufacturing Her initiatives demonstrate technology's revolutionary power in addressing real-world challenges

Vickie Joseph

Co-Founder of V Kosmetik and Groupe 3737

Vickie Joseph, the CEO of V Kosmetik and Groupe 3737, combines creativity and business acumen Her beauty brand promotes diversity, whereas Groupe 3737 helps varied businesses Vickie intends to grow her product line abroad and increase Groupe 3737's reach by 2025 Her dual focus on corporate excellence and community empowerment is having a long-term influence on Canada's beauty and startup sectors

Frantz Saintellemy

President and COO of LeddarTech

Frantz Saintellemy leads innovation at LeddarTech, a pioneer in self-driving cars and smart city technology By 2025, he hopes to solidify the company ' s global leadership in LiDAR development His leadership is boosting Canada's position in the rapidly growing autonomous systems industry, demonstrating the capacity of cutting-edge technology to create the future

These 10 Black entrepreneurs are reshaping Canada's commercial landscape with perseverance, innovation, and leadership Their accomplishments by 2025 will symbolize personal success and progress toward greater inclusivity and diversity in the Canadian industry They serve as role models for the next generation by breaking down barriers and generating chances that inspire dramatic change Their combined impact is expected to generate economic growth and social progress, demonstrating the importance of a more equal and inclusive entrepreneurial ecosystem

Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission

Disclaimer

Thisarticleisbasedonpubliclyavailableinformation intendedonlyforinformationalpurposes CanadianSME SmallBusinessMagazinedoesnotendorseorguarantee anyproductsorservicesmentioned Readersareadvised toconducttheirresearchandduediligencebeforemaking businessdecisions

Only1in20Cleantech VenturesSucceeds—

You have a new technology and exciting ideas for its potential What’s next? Running a business is no easy feat, and Foresight Canada understands the challenges it takes perseverance, resilience, and determination The good news is you don’t have to navigate it alone

Foresight Canada is the world’s largest cleantech innovation and adoption accelerator, helping the world do more with less, sustainably

ImageCourtesy:ForesightCanada

We connect public and private sectors to the world’s best clean technologies, de-risking and simplifying the adoption of innovative solutions that improve productivity, profitability, and economic competitiveness, all while addressing today’s most urgent climate challenges. Since 2013, Foresight has supported over 1370 ventures, 150 industry partners, and 300 investor firms to deploy $2 16B in capital, achieve $534M in revenues, and create 8,980+ highpaying jobs

Foresight’s Accelerate from Anywhere (AfA) stream offers virtual, cleantechfocused programs to help Canadian cleantech ventures throughout the entire business journey from initial ideation through to scale Our approach provides ventures with the tailored support needed today to ensure innovator's solutions make a difference tomorrow This includes access to Canada’s largest cleantech advisory network, tailored programming, and a national cleantech community

Robert Napoli Chief Financial Officer at Cascadia Seaweed

Cascadia Seaweed, a British Columbia-based seaweed cultivation and processing company founded in 2019, stands as a powerful example of the innovative ventures Foresight’s AfA program is designed to support Cascadia Seaweed is fighting food security through agtech by harvesting seaweed and manufacturing agricultural products for land-based farmers that increase yields and reduce emissions They partner with several coastal First Nations to embrace their long-standing tradition of ocean stewardship, advancing Indigenous reconciliation Currently, seven of Cascadia Seaweed’s farms are owned by First Nations members

Since participating in several programs at Foresight, including agriNEXT, Earth Tech: 2050, Investor Readiness, and Grow, and being recognized as a 2024 Foresight 50 Honouree, the company has seen tremendous growth and success, rising to become North America’s leading seaweed cultivation and processing company

The Foresight team has been an invaluable partner in guiding us through our Series A raise. Their advice on financing, strategy, and maximizing our impact has been a game-changer Not only did they provide us with critical insights, but they also leveraged their extensive network to connect us with key investors who ultimately became part of our journey…Being selected as one of Foresight 50's most investable ventures this year was another significant milestone made possible through their support. This recognition has dramatically increased our visibility among investors and stakeholders in the cleantech ecosystem, opening doors we hadn’t imagined For Canadian cleantech startups looking to scale and secure impactful partnerships, I wholeheartedly recommend Foresight Their commitment, expertise, and connections can truly accelerate your path to success.

— Rob Napoli, Cascadia Seaweed

Fighting the world’s climate crisis takes determination, and Foresight is determined to make it happen by supporting Canada’s innovators and providing them with the support they need to scale their business and succeed.

Learn more about Foresight’s AfA programs

and how we can help you achieve your business goals and make a positive impact on Canada’s road to net zero.

From Small to Scalable:

By Diane Amato

What is the secret to scaling a business? How do multinational corporations grow to global proportions? How has your local dry cleaner opened three more locations and added home delivery? And what does it mean to truly scale your business? We asked business coach Shelagh Cummins, Founder of The Road to SevenTM, which empowers women-owned businesses to scale strategically, to explain the difference between growing and scaling: “Scaling is not just about increasing revenue. It’s about setting up your business to handle greater demand from your target audience while reducing the work required of you

RBC recently sat down with Canadian entrepreneurs who shared the strategies that have fueled their growth and the turning-point moments that provided the spark Here are their tips:

Perhaps the most powerful lever of business growth is word of mouth When your clients love what you do, they tell their friends, colleagues, partners and broader network A fundamental element of business growth is just this simple: Do great work As Glen Prairie and

David Clark of Total Living Concepts, a home renovation company, like to say, “We’re only as good as our latest project ” Not only do customers come back to them when their last project has gone well, but they share their experience with others In fact, they can track most of their clients back to an initial referral

The same applies to B2B businesses The Corner Office founder Bev Betteridge built her business on her reputation A CPA with a successful career in consulting, she decided to start out on her own “I had this great network of people that I worked with in Regina for 25 years When people heard I was available, the phone started ringing, and it just went from there ” As her business gained momentum, her credibility drove her growth “In the first five years, we were 95 percent referralbased from other firms Since then, we continue to get significant business through word of mouth.”

Be prepared to meet the evolving needs of clients

Sometimes, growth is intentional And sometimes, it comes as a response to evolving client needs

Pegasus Biotech, for instance, started out with a focus on developing processes to help produce vaccines in the animal health industry Then COVID hit, and the need for human vaccines skyrocketed “When we started this business, we were mostly consulting A few short months later, our contract research and development business really started to grow as the need for vaccines increased dramatically,” says co-founder and CFO Jonathan Wilts “We have been continuing to grow from there; we have had five lab expansions over five years ” Clients also seek lower-cost solutions, as vaccines are very expensive to make That has led Pegasus to develop new technology that brings lower-cost vaccines to market “That has driven much of our expansion and will continue to drive it going forward ”

Total Living Concepts moved away from its original focus on kitchen and bath remodeling as clients led the company into additions and home renovations. “It’s natural for client needs to evolve,” Prairie says “Your kitchen has a floor; it has electrical, plumbing and windows When the house gets older, it all needs to be updated This is how we became a full-service renovation company with designers and construction workers on staff We serve the complete needs of the client ”

Build a team around your skill set

As your business grows, so does demand You need a team around you who can add value and expand your offerings to clients These business owners share that the best way to grow is to complement their own skill sets with strengths in other areas

While Betteridge’s first employee was another CPA who helped manage the workload that came with her growing client base, one of her most significant turning points came when she expanded her team’s capabilities “We’ve been on a growth plan since Year 2, but the biggest change came when we hired a data analyst on our team, which is very unusual for an accounting firm We do a lot of transformation for clients, helping them streamline their processes and getting them into new software. Andrew can do all the technology magic around accounting that has truly enabled us to do things the average accounting firm can’t do ”

As Total Living Concepts clients looked to them to take on work beyond kitchens and bathrooms, the firm hired accordingly “I’ve been a certified designer for many years, and I have an intimate knowledge of house construction,” says Prairie “Building a team around whatever you bring to the table whatever skills you don’t possess can help you meet client needs ” Case in point: Clark, who is positioned to take over the company when Prairie retires, has an accounting background and brings a different perspective and expertise to the team one that complements the team of skilled trades exceptionally well

Business coach Shelagh Cummins adds, “Scaling your business requires building a team that amplifies your strengths and fills your gaps Hire people with specialized skills and create value by opening up new revenue opportunities.

Focus on hiring up bring in team members who can excel at tasks you no longer want to handle or areas where they can genuinely expand what you offer to clients By doing this, you ’ re not just growing a team but creating a powerful ecosystem supporting sustainable growth and innovation ”

Always be learning and innovating

When your business’ value proposition is specialized expertise, that’s where your growth can occur For Pegasus Biotech, a mindset of constant innovation has certainly fueled its growth “Our focus for this year has been launching our plasmid technology In the longer term, we want to continue to bring new technologies to market we love innovation,” Wilts says It’s a priority they value so much that they are deferring their future goal of manufacturing “It’s tough to be an effective manufacturer and an effective innovator We felt adding manufacturing now could detract too much from the kind of innovation we want to keep doing ”

Betteridge and her team also carry a mindset of continuous learning and innovating not only in accounting practices but also in technology. “The technology side of our business is probably where we’ll expand the most in the upcoming year. We do a lot of technology learning,” Betteridge says “We are always looking for the next advancement that’s going to make things better for our clients We aim to be innovative to enable not just our own growth but also the growth of our clients’ businesses ”

While word of mouth can be an effective driver of passive growth, it’s not enough You need to interact online and in person so prospective clients can get to know you and what makes you stand out

Wilts is a big believer in networking and relationship building to prime the pump “We spend a lot of time going to conferences to build the brand and build connections A lot of times we will talk to a client and there might not be a project there initially But it’s always good to shake their hands, meet them in person and get to know them so that when they do have that need, they know who we are and will reach out to us. ”

Betteridge similarly does a great deal of networking and speaking engagements to keep relationships strong “We go to various events, conferences and open houses where I will talk about everything from fraud prevention to cash flow to tech-enabled automation all kinds of things that demonstrate our knowledge and what we can bring to the table ”

Our Turning Point series helps entrepreneurs through every stage of their business As you progress through your business journey, read about the turning points of other business owners and what they accomplished around the next corner.

When I established SOTI over 30 years ago, I did not imagine it would grow into the billion-dollar enterprise it is today What I did know, even back then, was that I wanted to create something meaningful, something built on a solid foundation of innovation, independence and long-term thinking Along the way, I have learned a lot about scaling a business, staying true to your values and navigating challenges in a constantly evolving global market. My journey in building SOTI has been one of perseverance and unwavering belief in the power of patience, vision and relentless determination There were no shortcuts, just countless late nights and an unshakable drive to turn an idea into a reality

Independence as a Core Value

One of the defining decisions I made early on was to remain independent Unlike many tech companies, I chose not to take venture capital funding Why? Because I saw too many businesses lose control of their vision after accepting external investment Venture capital often prioritizes quick returns over a business's long-term growth and sustainability I wanted to grow SOTI in a way that aligned with my values, not someone else's timeline

Remaining independent gave us the freedom to focus on what truly matters: creating solutions that our customers genuinely needed while building a company culture that reflects who we are It has also given us the resilience to navigate economic downturns and achieve profitability for over 115 consecutive quarters. Independence hasn't always been easy, but I firmly believe it's been the key to our success.

Innovation That Anticipates the Future

From the start, I saw the potential of mobile technology to transform how businesses operate In the early days of SOTI, when Personal Digital Assistants (PDAs) were still the norm, I could envision a world where mobile devices would become mission-critical tools for industries like healthcare, transportation and logistics, and retail That vision led us to focus on Enterprise Mobility Management (EMM), creating solutions that ensure mobile devices just work no matter where they're deployed This empowers businesses to reduce downtime, troubleshoot remotely and ensure seamless operations

Scaling Canadian Businesses

forSustainableGrowth

Carl Rodrigues, Founder, President and CEO of SOTI

Innovation at SOTI has always been about thinking ahead. It’s not just about asking customers what they need today; it’s about imagining what they’ll need tomorrow. Sometimes, that means taking risks and challenging the status quo. For example, a few years ago, we stepped away from the traditional analyst-driven approach to product development. Instead of following the trends dictated by industry reports, we doubled down on our instincts and invested in our products. That decision allowed us to reignite our creative momentum and deliver solutions like SOTI XSight, which combines operational intelligence with advanced analytics to help businesses optimize their operations.

Lessons for Canadian Entrepreneurs

As a proud Canadian, I want to see more homegrown businesses succeed on a global scale. Canada has incredible talent and potential, but we must change our mindset to achieve lasting success Too often, entrepreneurs are pressured to follow a playbook that prioritizes short-term gains over long-term vision My advice is simple: be patient Focus on building something that lasts The big achievement is there if you ' re willing to put in the work

At the same time, we need to do more to retain our talent and technology in Canada Our universities are producing some of the brightest minds in the world, but too often, that expertise is commercialized elsewhere If we want to grow as tech leaders, we must invest in long-term strategies that keep innovation and the people driving it right here at home

A Long-Term Mindset What Drives Me

Building a sustainable business requires patience and a long-term perspective Ive often said that I run SOTI with the same principles our grandparents would have run their businesses by spending wisely, planning carefully and prioritizing steady growth. That philosophy helped us navigate the challenges of the COVID-19 pandemic. While some areas of our business, like the airline sector, slowed down, other areas such as home delivery, saw explosive growth By staying adaptable and grounded, we were able to thrive during that period

A long-term mindset also means focusing on quality and trust At SOTI, we ’ re not just building products; we ’ re building relationships with our customers, our partners and our employees Trust is the foundation of everything we do Internally, I believe in empowering my team and giving them the autonomy to succeed Externally, we work hard to build strong partnerships with integrity and mutual respect Whether it’s helping a partner through tough times or going the extra mile for a customer, doing the right thing is what keeps those relationships strong.

When I look back at everything SOTI has achieved, I feel a deep sense of pride not just in the company weve built, but in the values weve upheld along the way My goal has never been to sell out or chase short-term wins Instead, I want to leave behind a company that reflects a strong sense of purpose and integrity I want SOTI to continue growing, driven by the same principles that got us here: independence, innovation and a commitment to doing the right thing.

Scaling a business isn’t easy, but it’s incredibly rewarding If there’s one lesson I hope Canadian entrepreneurs take from my journey, it’s this: Success doesn’t come from following someone else’s playbook It comes from staying true to your vision, thinking long-term and never being afraid to challenge the status quo

Carl Rodrigues is the founder, President and CEO of SOTI Carl’s passion for innovation and focus on high-quality products and solutions have helped SOTI become one of the fastest-growing, profitable and self-sustaining companies positioned for growth worldwide Carl is leading the company on a continuous path for growth and expansion As a trailblazer in the industry, he has become a thought leader speaking on the topics of mobility and innovation, mobile industry trends, cybersecurity and entrepreneurialism

Canadians Prefer Hybrid Work,

But Employers Must Create Connected, Motivating Spaces

81% of Canadian adults want employers to continue to offer hybrid work policies (which blend in-office and remote work) in 2025, CTV News reports Specifically, 82% say remote work is healthier for them, while 73% say it drives productivity As it stands, almost 75% of Canadian employers have downsized their office space in the switch to hybrid work, and have therefore generated cost savings of over $400,000 annually. Canadian hybrid offices may be smaller than standard offices, but SME owners should still make an effort to embrace office design that maximises cost savings, motivates hybrid employees, and facilitates social connections that can often take a hit in remote work arrangements.

Hotdesks minimise office “dead space”

A hot desk office policy and layout eliminates as much as 40% of dead space (wasted or unused space) that plagues that average Canadian workplace Through hotdesking, hybrid employees are free to pick and choose what desk they work at on a daily basis this gives them greater control over their seating arrangements, which boosts mood and motivation. It also means SME owners can eliminate empty desks, which would otherwise be an issue as hybrid employees come into the office on different days In turn, this keeps space and resources used to a minimum

For this layout to be most effective, SME owners should opt for separate desks intended for solo work along with screens that can be easily moved to provide privacy when needed Additionally, cluster desks are also a great choice for when people need to work together Keep in mind, some hybrid employees may not be keen on the lack of long-term storage that comes with not having their own desk To solve this issue, provide lockers where employees can safely keep their things throughout the day

Sustainable home office design drives productivity, saves money

Sustainable home office design is also an important way hybrid workers can stay comfortable, energised, and happy as they work from home (happy workers are also 13% more productive) Although it’s ultimately up to employees to design their home offices, employers can still provide guidance on best practices to include for optimal comfort and cost savings. For example, hybrid employees can replace their incandescent light bulbs with Energy-Star-certified LED ones, which are 90% more efficient and last 15 times longer Despite their low-energy nature, LED bulbs still emit enough light to improve focus and create a comfortable office Ceiling pendants should be used in addition to wall lights, bookshelf lights, and task lighting, so no area ’ s left underlit

Facilitate connection between hybrid workers

Over one in ten Canadians are “always” or “often” lonely, while 21% of hybrid workers experience loneliness (that’s in comparison to 25% of fully-remote workers, and 16% of in-person workers) That means it’s imperative SME owners design a hybrid office that facilitates social connection and prevents loneliness For example, get rid of individual tea and coffee stations in isolated corridors or reception areas, and instead place them within a large, open-plan kitchen. Add comfortable seats (such as, upholstered stools) and people will have somewhere nice to sit, drink their coffee, and chat with the person next to them Business owners can also opt for a large, U-shaped bar design this provides enough room for hybrid teams to comfortably gather, eat, and work

Hybrid work arrangements are set to remain a major trend for Canadian SMEs in 2025. If business owners therefore take steps to create an office layout that drives productivity and facilitates social connections among employees, the more successful their hybrid work policy will be which generates greater cost savings as a result.

AndreaBailey-Brown AndreaBailey-Brown Business Woman of the Month

A Pioneering Success in Franchising

In Canada's vibrant franchising sector, Andrea Bailey-Brown is a prime example of entrepreneurial success She has turned her profession as a teacher into an award-winning business leader, serving as the CEO and creator of Bailey Brown The Franchise Agency and owning many Jiffy Lube franchises Andrea's story is proof of tenacity, creativity, and the capacity to transform setbacks into gamechanging achievements Numerous would-be business owners are motivated by her narrative, which demonstrates how the franchising industry may lead to unheard-of success with perseverance and foresight

From Instructor to Entrepreneur

Andrea Bailey-Brown, who was born in Jamaica and grew up in Canada, started her franchising career by purchasing her first Jiffy Lube franchise Her drive and financial sense fueled her quick success, and she now owns a portfolio of several franchise locations that together bring in over $30 million in revenue This outstanding accomplishment demonstrates her ability to successfully negotiate the challenges of franchise operations while maintaining profitability in a cutthroat industry

In fact, Andreas achievements go beyond owning a franchise She started Bailey Brown Business Consulting and BaileyBrown The Franchise Agency after spotting a need for professional advice in the market

Andrea uses her extensive experience to mentor business owners through these endeavours, giving them the resources and knowledge they need to succeed in the franchise industry She is a unique and essential resource in the industry because of her combined roles as a consultant and franchise owner

Encouraging Business Owners

Andrea's career goals are driven by her desire to empower people. As a business growth and profit strategist, she works with entrepreneurs to help them generate wealth and achieve financial independence through franchise ownership Her advice is based on actual experience, and she provides clients with specific techniques for handling the hurdles and maximizing the benefits of franchise ownership

Her significance is generally acknowledged in the industry In 2022, she received the prestigious Entrepreneur of the Year award, demonstrating her influence and achievements in the business community This honour recognizes not only her accomplishments but also her position as a guide and pathfinder for young entrepreneurs

The Power of Adaptation

Andrea's adaptability and innovation have been critical to her success Her ability to go from a teaching job to a multi-unit franchise owner demonstrates her adaptability and determination Her educational background, which includes an MBA from Royal Roads University, complements her entrepreneurial experience by providing her with the strategic vision required to manage a complicated and ever-changing corporate world

Andrea has established herself as a pioneer in the franchising industry thanks to her readiness to change and take on new challenges

As a consultant and franchise owner, her ability to connect theory and practice guarantees that she stays current and productive

A Comprehensive Strategy for Franchising

For Andrea Bailey-Brown, franchising is more than simply a way to make money. She stresses the crucial importance of comprehending all the nuances of franchise ownership, including the possible dangers and benefits Her unique viewpoint as a consultant and a successful franchise operator allows her to offer practical, achievable guidance to anybody considering pursuing a franchising career

Under her direction, entrepreneurs now rely on the BaileyBrown The Franchise Agency as a reliable partner at every step of their franchise journey Andrea and her team provide clients with complete customized solutions to meet their unique needs, whether they want to buy, sell, or expand their franchises

Looking Ahead to 2025

Andrea Bailey-Brown's impact on the Canadian franchising scene is growing Her success story is a light of hope for aspiring business owners, especially women and minorities who can encounter specific difficulties in the industry By sharing her experiences and lessons, Andrea motivates a new generation of franchise owners and company executives

Because of her forward-thinking attitude, her influence will last a very long time Her dedication to empowerment, mentoring, and innovation will also influence the franchising sector for years

Andrea Bailey-Brown's journey from teacher to franchise millionaire demonstrates the transformational impact of franchising as a means of achieving business success Her accomplishments serve as a testament to the need for patience, flexibility, and mentoring when overcoming obstacles As an accomplished businesswoman, a highly sought-after consultant, and an inspirational leader, Andrea is a prime example of what can be accomplished with hard work and vision Her status as a trailblazer in the franchising industry and beyond has been solidified by enabling others to accomplish their objectives

Check out Andrea’s business by clicking here to navigate the official website.

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ImageCourtesy:AndreaBailey-Brown

Xero's Supercharged Vision

In an exclusive interview with CanadianSME Small Business Magazine, a leading voice from Xero shares insights into the company ' s transformative new tagline, “Your business supercharged,” and its commitment to helping Canadian small businesses achieve growth and efficiency With a global presence of 4 2 million subscribers, Xero is leveraging its innovative platform, partnerships with Canadian fintech leaders, and cutting-edge technologies to address local challenges such as cash flow management and productivity This conversation underscores Xero’s role in equipping small business owners with the tools and insights needed to navigate the evolving economic landscape and embrace a more connected, digital future.

Her experience spans PR communications, media, travel and tourism, insurance, legal services, private investigations, and investor relations Ashalee’s previous leadership roles at Cision, Adventure Canada, and Investigative Research Group showcased her talent for driving transformative business strategies and fostering growth at scale. Beyond her professional expertise, Ashalee is an advocate for small businesses, recognizing their essential role in shaping the Canadian economy.

Ashalee Mohamed is a senior business leader with over 18 years of experience driving growth and leading high-performance teams across a variety of industries. As the Head of Canada, Sales & Go-To-Market (GTM) at Xero, Ashalee leads the Canadian GTM team, focusing on accelerating revenue growth and delivering operational excellence. Throughout her career, Ashalee has demonstrated a unique ability to build cultures of high performance, deliver results, and navigate diverse sectors

Xero recently unveiled its new tagline, "Your business supercharged." Can you walk us through the vision behind this evolution and how it reflects Xero's commitment to empowering small businesses in Canada?

The introduction of “Your business supercharged” is a tagline change that reflects Xero’s ongoing commitment to empowering small businesses and their advisors in Canada, and all over the world Through extensive engagement with small businesses and their advisors, we ’ ve created a message that resonates deeply with their aspirations It underscores how Xero delivers an intuitive platform, actionable insights, and expert community support to help them achieve growth and freedom while showing the impact of listening to your audience to guide a brand’s direction

AshaleeMohamed

HeadofCanada,Sales&GTMatXero

ImageCourtesy:Canva

With your extensive experience across diverse industries, how do you see Xero's role in addressing the unique challenges faced by Canadian small businesses in today's economic landscape?

Xero plays a pivotal role in helping Canadian small businesses navigate today’s complex economic landscape By providing tools that enhance productivity, streamline workflows, and leverage automation and AI, Xero empowers small business owners to manage cash flow more effectively and adapt to macroeconomic challenges By leveraging these time-saving tools, small businesses are able to focus on what they love and why the purpose behind their businesses, while scaling and growing

In late 2024, we commissioned an online survey to gauge small business sentiment and heard that: 84% of Canadian small businesses expressed optimism for the future Driven by improving cash flow and increased sales, Xero’s insights and solutions enable them to harness these positive trends while preparing for challenges such as evolving government policies and fluctuating economic conditions

Xero has a global presence with 4.2 million subscribers. How are you tailoring Xero's approach to meet the specific needs of the Canadian market, and what opportunities do you see for growth in this region?

Xeros approach to the Canadian market continues to be anchored in empowering small businesses to embrace digitization and leverage technologies to address local challenges such as cash flow pressures, shifting government policies and productivity stagnation

The opportunities for growth are significant as Canada’s small business sector becomes more digital As part of our work to make life better for small businesses and their advisors across the country, we ’ ve partnered with leading Canadian fintechs like Caseware, Flinks, and Wagepoint These partnerships are part of an in-depth app ecosystem that is designed to support the needs of Canadian small businesses’ full workflow from managing cash flow to tax filing and empower Canadian small businesses to unlock new potential in their unique market

As we conclude, what advice would you offer to small business owners looking to leverage technology and financial tools to "supercharge" their operations in 2025 and beyond?

It’s important for small business owners to be doubling down and staying focused on what serves their business goals At Xero, we encourage small business owners to take advantage of time-saving and simplifying technologies to increase productivity and introduce efficiencies into their workflow With the help of powerful tools and technologies and personalized, actionable insights, small businesses can streamline internal operations and achieve more business freedom

FACE: Forging Economic Equality

In an exclusive interview with CanadianSME Small Business Magazine, Tiffany Callender, Co-Founder and CEO of FACE, shares her mission to advance Black entrepreneurship and generational wealth in Canada. With over 20 years in the non-profit sector, she played a key role in co-developing the Black Entrepreneurship Loan Fund, providing vital financial support to Black business owners A recipient of prestigious awards like the BBPA Harry Jerome Chairman’s Award and the CanadianSME Editor’s Choice Award, Tiffany discusses equitable access to capital, Black economic empowerment, and the future of inclusive entrepreneurship in Canada

Tiffany Callender

Co-FounderandCEOatFACE

Tiffany Callender is a dedicated advocate for the advancement and prosperity of the Black community in Canada With over 20 years of experience in the non-profit sector, she has spent 11 years in executive leadership, developing provincial and federal strategies in Black economics In 2021, she co-founded the Federation of African Canadian Economics (FACE), a non-profit organization primarily focused on accelerating the creation of generational wealth for individuals of African descent in Canada

One of Ms. Callender's remarkable initiatives is the co-development and administration of the Black Entrepreneurship Loan Fund, a significant collaboration with the government of Canada. This fund, a game-changer for Black entrepreneurs, provides substantial financial support and resources, fostering unprecedented economic growth and empowerment within the community.

Her commitment to community development and social entrepreneurship spans decades. She has actively crafted and implemented programs that uplift and support Canada's Black community

As the co-founder of FACE, you ' ve been instrumental in developing the Black Entrepreneurship Loan Fund. How has this initiative transformed the landscape for Black entrepreneurs in Canada, and what unique challenges did you overcome in its implementation?

Launching the Black Entrepreneurship Loan Fund has been a transformative milestone for Black entrepreneurs in Canada Historically, access to capital has been one of the most significant barriers for Black business owners This fund was created to address that gap, not just by providing financial resources, but also by building trust within the community and creating a pathway to sustained economic empowerment

Since its inception, the fund has approved over $60 million in loans, supporting more than 500 Black entrepreneurs across Canada These loans have enabled businesses to scale, create jobs, and contribute to the nation’s economy More importantly, it has fostered a sense of possibility and confidence in Black entrepreneurs who often face systemic barriers in accessing traditional funding.

The fund’s success reflects not just financial outcomes but also the empowerment of individuals to pursue their dreams and transform their communities It’s a powerful example of how targeted, community-centered initiatives can create lasting change

Your extensive experience in the non-profit sector spans over two decades. How has this background shaped your approach to fostering economic growth within the Black community, and what lessons have been most valuable in your role at FACE?

My two decades in the non-profit sector have profoundly shaped my approach to fostering economic growth within the Black community From the outset of my career, I’ve seen firsthand the systemic barriers that Black communities face, not just in accessing economic opportunities but also in being seen and heard This has instilled in me the importance of creating initiatives that are not only equitable but also deeply connected to the lived experiences of those they aim to serve

One of the most valuable lessons I’ve learned is the power of collaboration No meaningful change happens in isolation My experiences have taught me to leverage partnerships across sectors government, private, and community-based organizations to amplify impact and create sustainable solutions This collaborative mindset was integral to developing the Black Entrepreneurship Loan Fund, which brings together public and private resources to address historic inequities.

FACE has formed significant partnerships with major private-sector players like TD Bank and Interac. Can you elaborate on how these collaborations enhance FACE's ability to support Black entrepreneurs, and what future partnerships do you envision to further your mission?

Partnerships with organizations like TD Bank and Interac have been critical in expanding FACE’s ability to support Black entrepreneurs and address the systemic barriers they face These collaborations go beyond financial contributions; they bring expertise, resources, and credibility that enhance our programs and make them more impactful

For example, through our partnership with TD Bank, we provided bursaries to over 100 entrepreneurs, helping them acquire essential business documentation needed to become loan ready This initiative addressed a key barrier for many entrepreneurs and empowered them to access the Black Entrepreneurship Loan Fund with confidence Similarly, our collaboration with Interac has supported educational initiatives, equipping Black entrepreneurs with the tools and knowledge they need to grow and sustain their businesses

Ultimately, our goal is to build an ecosystem of support that ensures Black entrepreneurs have the resources, connections, and opportunities they need to thrive. Partnerships with forward-thinking private-sector organizations are a vital part of this vision

The COVID-19 pandemic has disproportionately affected minority-owned businesses. How has FACE adapted its strategies to address the evolving needs of Black entrepreneurs in this challenging economic climate?

The COVID-19 pandemic highlighted and exacerbated many of the systemic challenges that Black entrepreneurs already faced, from limited access to capital to disrupted supply chains and shrinking markets At FACE, we knew that adapting our strategies quickly was essential to ensure that Black-owned businesses not only survived but emerged stronger in this challenging economic climate

One of our key responses was the launch of the Black Entrepreneurship Loan Fund in partnership with the Federal Government, which provided much-needed financial relief and resources to help entrepreneurs stabilize and grow their businesses during the pandemic

We also placed a strong emphasis on advocacy during the pandemic, engaging with policymakers to highlight the disproportionate impact of COVID-19 on minority-owned businesses. This advocacy contributed to increased government attention and reinvestment in programs like the Black Entrepreneurship Program (BEP)

We continue to adapt by focusing on sustainability and innovation Whether it’s through expanding our digital tools or fostering new partnerships, our mission is to ensure that Black entrepreneurs are equipped to navigate future challenges and seize new opportunities

What hurdles or obstacles have you faced during your journey with FACE, and how did you overcome them to continue supporting Black entrepreneurs across Canada?

Like any mission-driven initiative, FACE has faced its share of hurdles, but each challenge has served as an opportunity to learn, adapt, and strengthen our resolve to support Black entrepreneurs across Canada

One of the biggest challenges was navigating the complexities of scaling a national program like the Loan Fund. From coordinating with private-sector partners to ensuring equitable access for entrepreneurs in underserved provinces, there were logistical and resource-based hurdles which we tackled by fostering strong partnerships with other organizations across the country, whose support enabled us to expand our reach and resources We also invested in digital tools like our Bobi platform, expanding our reach, creating new avenues for connection and accessibility

As we celebrate Black History Month, what message would you like to share with aspiring Black entrepreneurs? How can they best leverage the resources and opportunities provided by FACE to achieve their entrepreneurial dreams and contribute to the economic empowerment of the Black community?

As we celebrate Black History Month, I want to remind aspiring Black entrepreneurs that their dreams are not only valid but vital to the growth and empowerment of our communities The legacy of Black entrepreneurship is one of resilience, creativity, and innovation and you are continuing that tradition with every step you take toward building your business

My message to you is this: do not let systemic barriers define your potential Instead, let your vision and determination pave the way for your success

Breaking Barriers: The Jobfather's Tech Revolution

Jermaine L. Murray

FounderofJupiterHR

In an exclusive interview with CanadianSME Small Business Magazine, Jermaine L. Murray, widely known as The Jobfather, shares his journey from tech recruiter to game-changing advocate for Black professionals in the tech industry As the founder of JupiterHR, Jermaine has helped over 430 Black professionals land high-paying tech roles by redefining career coaching, personal branding, and recruitment strategies. His unwavering commitment to diversity, equity, and inclusion has made him a trusted voice in the industry, even in the face of adversity In this conversation, Jermaine delves into the inspiration behind JupiterHR, the power of storytelling in career advancement, and the importance of resilience in an era where DEI initiatives face increasing challenges. His message for aspiring Black entrepreneurs? Dream big, take up space, and never wait for permission to succeed.

Jermaine L. Murray, widely recognized as "The Jobfather," is a trailblazing career coach and technical recruiter dedicated to empowering Black professionals to break into and thrive in the tech industry

As the founder of JupiterHR, a Toronto-based consulting firm, Jermaine has helped hundreds of individuals secure highpaying roles through tailored interview preparation, personal branding, and career strategy services. Known for his transformative approach, Jermaine combines industry expertise with a passion for diversity, equity, and inclusion, making him a trusted advocate for underrepresented talent in tech

ImageCourtesy:JermaineLMurray

Jermaine, your journey as "The Jobfather" is truly inspiring. Can you describe the pivotal moment that led you to create JupiterHR and how you identified the pressing need for such a service in the tech industry?

I launched JupiterHR in 2015 as a side hustle, initially focused on writing resumes At the time, I was chasing a dream of working in radio but needed a stable full-time job to support myself until I broke into the industry

This setup gave me the flexibility to leave roles that no longer served me or sparked joy an approach that naturally honed my skills in resume writing and job interviews. Friends started asking for help landing their first professional roles, and when my resumes helped them succeed, I realized I could turn this skill into a business

Eventually, I let go of my radio aspirations and pursued a career in tech recruitment, starting in the staffing industry Thats when I encountered a glaring disparity: in my first few months, I noticed that none of the candidates receiving offers looked like me It became clear that advocacy for my community was a role I had to step into

The pivotal moment for JupiterHR came when a manager pulled me aside and criticized me for “being the only Black recruiter on staff and the sole source of Black candidates ” My response was direct: “The real question is, why am I the only one bringing in Black candidates? Why aren’t the rest of the team doing the same?

Black people are underrepresented in this sector; you can’t overrepresent an already underrepresented group ” That conversation landed me on a performance improvement plan, but for the first time in my professional life, I felt a deep sense of purpose That night, I slept better than I ever had before

Your track record of helping 430 Black professionals secure tech jobs is remarkable. What unique strategies have you developed at JupiterHR that set your career coaching and recruitment approach apart from others in the industry?

At JupiterHR, we build everything around storytelling. From crafting impactful resumes to preparing for interviews, developing outreach strategies, and refining personal branding, we teach our clients how to articulate their career narratives in a way that commands attention and resonates with hiring managers

Our agency operates at the intersection of career coaching and corporate partnerships. We empower individuals to take ownership of their careers while fostering direct connections with hiring managers at our partner organizations This dual approach ensures transparency in the hiring process and creates a smoother, more personalized candidate experience

What truly sets us apart is our unwavering commitment to our community Unlike traditional staffing agencies that prioritize client relationships with employers, our focus is first and foremost on the well-being and success of the professionals we serve If we learn that one of our community members has been mistreated by a corporate partner, we don’t hesitate to take action We address concerns with leadership directly, and if the response isn’t satisfactory, we will end the partnership to protect our community While we don’t publicize these decisions, we ’ re always transparent when asked for our honest opinion about those companies.

Ultimately, our goal is to be more than just a service, we strive to be a source of trust, advocacy, and empowerment for every individual who comes through our doors

In light of recent rollbacks in DEI initiatives by some companies, how do you continue to advocate for and prioritize underrepresented talent? What advice would you give to small businesses looking to maintain their commitment to diversity and inclusion?

We’ve doubled down on our advocacy, leaning heavily on data to drive our points home In today’s politicized environment, it’s crucial to present the emotional impact of these issues in a way that’s supported by hard facts Data helps cut through the noise and ensures that the focus remains on the undeniable truths about underrepresentation and the value of diverse teams

At the same time, we ’ ve become even more vocal about our mission While this increased visibility has sometimes placed us in the crosshairs of hostility, it’s a clear sign that our advocacy is both necessary and impactful. We refuse to back down because the work and the community we serve is worth any challenges we face

For small businesses looking to maintain their commitment to diversity and inclusion, my advice is to stay intentional and courageous Build a foundation of accountability by tracking and measuring your efforts Actively seek partnerships with organizations that uplift underrepresented talent and prioritize creating equitable opportunities within your own business Most importantly, remember that your actions will always speak louder than words show your commitment through hiring, promotions, and meaningful collaborations

You're currently working on a group program to help professionals craft and share their personal stories. How crucial is storytelling in career advancement, and how can small business owners leverage this skill in their own entrepreneurial journeys?

It’s super important because it helps people properly frame their experiences, even if those experiences feel disconnected at first Using a storytelling framework lets you create a connective thread that makes everything relevant and helps you present yourself in the best possible way

Small business owners can leverage storytelling to build a stronger emotional connection with their customers It creates clear communication about how the value you offer will actually improve their lives, making it easier for them to see why they should choose you

Throughout your journey building JupiterHR, what were some of the biggest hurdles or obstacles you faced, and how did you overcome them?

The politicized era we ’ re in that brings in hostility especially when we advocate for our community over social media Ive had death threats thrown my way, people threatening to lynch me all for saying that Black people also deserve to have a place within the Tech Workforce I’ve had employees quit because they were afraid of the threat of violence, but my Father always told me that nothing worth doing doesn’t come without a fight and focusing on changing the lives of people who look like me gives me purpose and my life meaning.

As we celebrate Black History Month, what message would you like to share with aspiring Black entrepreneurs who are looking to make their mark in the tech industry or start their own businesses?

Black History Month reminds us of the resilience and brilliance of those who paved the way for us. To aspiring Black entrepreneurs in tech or business, my message is simply this. Don’t be afraid to speak up to your voice, your power and your beliefs Be delusional Dream Big Don’t wait for permission to take up space Your unique experiences and perspective are your superpower, use them to create solutions that matter to you and your community The path won’t always be easy, but aligning your work with your values and finding purpose in uplifting others will make the challenges worth it You belong here, and you have everything it takes to succeed

To repeat a Jamaican saying many are familiar with “Big up yuhself”

In an exclusive interview with CanadianSME

Small Business Magazine, Hazel Lord, Founder of Pearl Operational Design and 2023 Black Entrepreneur of the Year, shares her inspiring journey of blending chemical engineering expertise and MBA acumen to transform mission-driven organizations With over 30 years of success in operational excellence, Hazel discusses her work amplifying the impact of social service agencies, her vision for "The Bridge" community of operational problem solvers, and her insights on leveraging system thinking to address organizational challenges. As a leader, mentor, and advocate for education and empowerment, Hazel's story offers valuable lessons for aspiring Black entrepreneurs and business leaders striving to create meaningful change

Hazel Lord is an executive management professional with a passion for everything system, process, design, data, and improvement. Her speciality is analyzing, designing, and planning for change that transforms crossfunctional processes and operation ecosystems to align with the organizational culture, and strategic goals. In 2014, she started her own consulting practice in which she brings more than 30 years of success in helping organizations achieve operational With design principles rooted in respect, discipline, commitment and a continuous search for perfection, she brings an expansive breadth of experience in breadth of industries. excellence. Hazel is recognized as an industry leader and has been requested to speak and present at national and international conferences and in June 2024 she was awarded the 2023 Black Entrepreneur of the year As a perpetual learner, Hazel seeks out opportunities to learn and apply different approaches to problem solving within operations She is always excited to bring people on this “education” journey One of her major objectives is to improve the skills and knowledge of her clients so they can be efficient and effective in achieving their business goals.

Bridging Excellence: Hazel Lord's Vision

As the founder of Pearl Operational Design, how has your background in chemical engineering and MBA influenced your approach to operational excellence, particularly in mission-driven organizations?

Chemical engineering principles teach us how to design and optimize complex systems In our operational excellence work, we apply this systems thinking approach, combined with business expertise, to help organizations transform how they function We collaborate closely with clients to design operational systems that align with their goals and values This approach is especially crucial for mission-driven organizations, which often emerge from grassroots movements or community initiatives While their mission and values are clear, these organizations frequently lack structured systems to deliver value effectively, having evolved through informal, ad hoc processes We help them develop intentional, well-designed systems that enhance their impact while preserving their core purpose

You've mentioned that your most profound work has been with non-profit and community-based organizations. Can you share a specific example of how your operational design principles have amplified the impact of a social service agency or healthcare non-profit?

We helped with the operational merger of two community health centers While initially engaged for project management, we quickly discovered that successful integration required much more than overseeing predetermined outcomes Our assessment revealed that their existing operational systems were not robust enough to handle the complexity of the merger.

By applying systematic problem-solving approaches, we worked collaboratively with both organizations to redesign their operational framework What made this project especially effective was our incremental implementation strategy Rather than attempting a complete system overhaul, we developed a staged roadmap that broke down complex changes into manageable components, allowing the organizations to adapt and build capacity gradually

This methodical approach proved crucial for these healthcare nonprofits, where funding primarily supports direct services rather than operational infrastructure. We helped them create systems that were not only more efficient but also more sustainable, enabling them to maximize their impact while operating within strict resource constraints We put them on a path to becoming more efficient to creating a culture of continuous improvement

The concept of "The Bridge" as a community for operational problem solvers is intriguing. How do you see this initiative evolving, and what longterm impact do you hope it will have on operational excellence?

Operations leadership is one of the most challenging and frequently misunderstood roles in organizations Many operations leaders, whether promoted internally or hired externally, often find themselves without adequate support or clear direction to succeed in their roles This gap is particularly pronounced in the nonprofit sector, where we frequently see ambitious strategies developed but not fully realized

This is why we named our community 'The Bridge'it represents the crucial connection between strategy and execution that organizations often overlook during strategic planning While the path from strategy to implementation should ideally be straightforward, poorly defined systems and processes often create unnecessary obstacles

Our community brings together experienced problem-solvers who share practical insights and successful approaches for achieving organizational goals By fostering collaboration and knowledgesharing among operations professionals, we aim to build organizations where operational excellence is a foundational element of success Through this network, operations leaders will find both the practical tools and peer support they need to transform strategic visions into tangible results

In your experience, what are the most common signs that an organization's operations are failing, and how can system thinking help address these issues?

Technology is fundamental to how organizations deliver value in today's world. Recently, when discussing a key application with a potential client, their response revealed a telling disconnect - they didn't see themselves as owners of their critical systems, though they absolutely should have been This mindset immediately signaled a siloed organizational structure

Such silos create cascading problems throughout an organization Information disappears between departments, inefficiencies multiply, and perhaps most destructively, trust erodes Without trust, operations become inefficient, and innovation stagnates

Clear accountability is fundamental to operational success Without someone specifically responsible for operational performance, problems persist and improvement initiatives falter Even when opportunities for enhancement are identified, change efforts often fail without clear ownership and accountability.

Undefined or inconsistently followed processes inevitably create waste and confusion Systems thinking helps us understand how operational elements interconnect and impact the entire organization It reveals how a breakdown in one area can cascade through the system, while also helping identify where accountability should lie

Breaking down silos and building trust requires intentional leadership Leaders must actively work to build trust, establish clear accountability, and support the development of robust operational systems This deliberate approach is essential for creating an environment where operational excellence can flourish

As the 2023 Black Entrepreneur of the Year, what significant hurdles or obstacles have you faced in your business journey with Pearl Operational Design Inc.?

Like any business owner, I have faced my share of challenges while building PoD. While I wouldn't characterize these as insurmountable obstacles, they have certainly shaped our growth journey and taught us valuable lessons

One of our primary challenges has been developing our business development approach As a boutique consulting firm focused on operational excellence, we have had to carefully balance scaling our client base while maintaining the high-touch, customized service that defines our work

Managing talent has been another key area of focus We are not just looking for technical expertise - we need professionals who share our commitment to collaborative problem-solving and can build strong relationships with our nonprofit and community-based clients Finding individuals who combine these technical and interpersonal skills, while fitting our values has required an intentional approach to building our professional network.

As we have grown, scaling the organization has presented its own set of challenges Particularly crucial has been finding the right sales leadershipsomeone who understands both our technical capabilities and our mission-driven approach We have taken time to develop our sales strategy, focusing on building long-term relationships rather than pursuing rapid growth at the expense of service quality

While these challenges have required careful navigation, I view them more as natural elements of building a purpose-driven consulting practice rather than obstacles Each has contributed to making PoD more resilient and better equipped to serve our clients effectively

q y p g p journey rather than fixating solely on the destination I've observed many aspiring business owners become so focused on what they want their business to become that they set unrealistic timelines This misalignment often leads to rushed decisions that compromise long-term success Instead, approach your business growth as a marathon, not a sprint Take time to build strong foundations, understand your market, and develop meaningful relationships with your customers and community

Build a strong support network of fellow entrepreneurs, mentors, and community leaders who understand your journey Their guidance can help you navigate challenges, identify opportunities, and maintain perspective when facing obstacles Success in entrepreneurship is not an individual effort it is the relationships you build and the communities you engage with along the way.

ImageCourtesy:Canva

ETIPS: Redefining an Emergency Management Plan into the digital age

In an exclusive interview with CanadianSME Small Business Magazine, Bill Neadles, Peter Rotolo, and Candy Lipton, the visionary leaders behind ETIPS, share how their EPIC platform is transforming the landscape of emergency preparedness and response for organizations of all sizes. With decades of expertise in emergency management, public safety, and healthcare, the trio has developed a cuttingedge, cloud-based solution that ensures seamless planning, training, and execution during crises From improving efficiency and safety to delivering measurable ROI, their insights offer invaluable lessons for businesses seeking to protect their people, property, and operations in today’s unpredictable world

Neadles

Bill Neadles is a highly esteemed and accomplished emergency management professional with an impressive track record spanning over 40 years in the fields of public safety, security, and emergency management. Bill’s expertise, extensive experience, and remarkable leadership skills have solidified his standing as one of Canada’s foremost experts in emergency management

Peter Rotolo has recently concluded an illustrious 47year career as a Commander with Toronto Paramedic Services Since 1985, Peter has been a staunch advocate for the Incident Management System (IMS) and played a pivotal role as a member of the original provincial committee in developing the Incident Management System in Ontario Furthermore, Peter is a published contributing author in the 2nd and 3rd editions of the Canadian edition of “Emergency Care in Streets,” a paramedic textbook

Candy is a distinguished healthcare executive with an unparalleled 40-year operational tenure spanning the entire spectrum of the healthcare landscape. Her experience encompasses pivotal roles in diverse sectors, including the public sector (Toronto Public Health), the private and for-profit sector (Long Term Care), national not-for-profit organizations (Canadian Blood Services and Diabetes Canada), and hospitals

Why is having an Emergency Management Plan critical, and what risks can arise from relying solely on calling 911?

In today's unpredictable world, having a comprehensive emergency preparedness plan (known as Emergency Management Plan (EMP)) is paramount for any organization Incidents and emergencies can strike any time, posing significant risks to life, property, and reputation

An EMP ensures everyone knows how to respond quickly and effectively, minimizing harm Emergency TIPS’ (ETIPS) electronic platform, EPIC (Emergency Plan & Integrated Course), provides all the tools your organization needs to develop a thorough, customizable plan From policies and procedures to checklists, forms, resource documents, and communication tools, EPIC simplifies building a robust emergency management strategy

Effective emergency management planning mitigates risks and preserves public trust during incidents. While calling 911 is crucial to address immediate life safety concerns, First Responders often move on to assist others. This underscores the need to have well-structured plans to manage incidents internally, ensuring staff understand their roles who does what, when, where, why, and how

That’s where our EPIC platform comes in a powerful online, customizable solution designed to meet the unique needs of your organization, equipping you to handle emergencies with confidence

What sets your EPIC platform apart from traditional emergency preparedness plans, and how does it address modern-day challenges?

EPIC provides templated, customizable online Emergency Management Plans aligned with the Provincial Incident Management System (IMS) and the Incident Command System (ICS), offering a structured approach to managing chaos The EPIC platform is designed for simplicity and ease of use, featuring a step-by-step walkthrough to guide users in creating and developing comprehensive emergency management plans. It also includes a training course to onboard new staff.

Additionally, the platform seamlessly integrates existing documents, such as floor plans and Fire Safety Plans,

Key Features of the EPIC Platform:

Cloud-Hosted

Automatic Version Control

24/7/365 Accessibility

Role-Specific Access

Integrated Communication Tools

Update Notifications

Practicing Emergency Preparedness

Tabletop exercises and drills are crucial for effective emergency management The ETIPS team can conduct these exercises upon request The EPIC platform securely stores all related documents, ensuring quick and easy retrieval during exercises, drills, incidents, or emergencies

In addition, the ETIPS team offers IMS/ICS training, evaluates existing emergency management plans, and helps organizations enhance their readiness based on specific needs

How does ETIPS ensure seamless transitions during staff turnover or changes in business operations?

The EPIC platform includes staff training modules designed to onboard new employees and ensure preparedness These modules feature an adult learning course that covers all aspects of your Emergency Management Plan

Course Overview:

The training consists of 15 lessons that include:

Key Information: Insights about your organization’s EMP, along with interactive exercises and news stories, to help deepen understanding and apply concepts to real-world situations.

EMP Documents: Easily accessible materials within each lesson, as well as a “Materials” tab for quick reference

Check Your Understanding: End-oflesson questions to review and apply the material in realistic scenarios

Additional Features:

Role and Responsibility Assignments: The EPIC platform provides clear role definitions to eliminate confusion during emergencies

Practice and Improvement: Tabletop exercises and drills enable organizations to rehearse and refine their response strategies

Document Storage: The platform securely stores all documents for effortless retrieval

Adaptability for Organizational Growth:

As organizations evolve, their EMPs can be updated organization-wide or tailored to specific sites The EPIC platform allows modifications at any time while maintaining access to previous versions, ensuring continuity and flexibility

What measurable benefits have organizations experienced from using Emergency Management Plans, such as EPIC, regarding efficiency, safety, and return on investment (ROI)?

One organization experienced a carbon monoxide leak in one building, resulting in several staff being hospitalized Over 300 elderly residents and 300 staff were evacuated during the middle of winter Despite having an emergency preparedness plan, the situation quickly became chaotic and overwhelming

After calling 911, First Responders ensured everyone ’ s safety and facilitated relocation However, once immediate life safety was addressed, the responders left, leaving the organization to manage the ongoing crisis It became evident that the existing plan lacked the necessary structure to define roles, responsibilities, and communication during such emergencies

The implementation of a comprehensive Emergency Management Plan transformed their approach to emergency preparedness Since adopting this system, incidents such as power outages, floods, fires, and evacuations have been managed with greater efficiency and control Staff are now able to respond swiftly, minimize disruptions, and restore operations to “business as usual” much faster Compared to industry peers who have not adopted a similar system, the return on investment has proven to be significant

How does ETIPS ensure seamless transitions during staff turnover or changes in business operations?

Most organizations today rely on emergency management plans (EMPs) that exist as binders or word documents collecting dust on a shelf until a crisis hits. Often, years go by before anyone realizes the plan is outdated, leading to a time-consuming and costly overhaul that can take months

Our solution changes the game The EPIC EMP brings your emergency management plan into the digital age With a templated, customizable platform featuring version control, automatic reminders, onboarding course for new staff, ease of communication during an incident, and much more Staying prepared has never been easier! As your organization evolves, updating your EMP becomes seamless saving time, reducing risk, and delivering measurable ROI

ResilienceinAction: EdwardAnassah'sVision

FounderofHumbleBeginningStories(HBS)

In an exclusive interview with CanadianSME Small Business Magazine, Edward Anassah, founder of Humble Beginning Stories (HBS) and recipient of the prestigious Canadian Volunteer Award, shares his inspiring journey of resilience, storytelling, and mentorship Through HBS, Edward amplifies the voices of entrepreneurs, small business owners, and grassroots leaders, fostering a supportive ecosystem where determination and perseverance are celebrated. From overcoming personal adversity to mentoring young innovators and immigrant entrepreneurs, Edward discusses the transformative power of storytelling, the intersection of entrepreneurship and community impact, and his vision for empowering underrepresented voices in business His insights offer invaluable guidance for aspiring entrepreneurs striving to turn their challenges into success stories

Edward Anassah is a passionate advocate for entrepreneurship, inclusivity, and community empowerment, serving as the founder of Humble Beginning Stories (HBS), a platform that celebrates the authentic journeys of entrepreneurs, small business owners, and grassroots leaders. Through HBS, Edward highlights diverse and inspiring stories, fostering a supportive ecosystem where resilience and determination are celebrated, and untold narratives are given a voice.

Edward is also dedicated to fostering the next generation of entrepreneurs, mentoring young innovators through organizations like Futurpreneur, WE Incubation Hub, and Startup Canada His mentorship encompasses project development, business planning, and pitching guidance, providing aspiring entrepreneurs with the tools they need to succeed

Edward, your journey with Humble Beginning Stories is truly inspiring. Can you share a pivotal moment that crystallized your vision for this platform and how it has evolved since its inception?

Thank you for your kind words! The journey with Humble Beginning Stories (HBS) has been nothing short of transformative The pivotal moment that crystallized my vision for this platform happened during my time volunteering and working in community-focused initiatives. I kept encountering extraordinary individuals entrepreneurs, small business owners, grassroots leaders who had overcome immense challenges to achieve their goals Their stories were inspiring, yet they often went unnoticed It struck me that these voices needed a platform, a space to shine and inspire others with their resilience and determination That realization was the seed that grew into Humble Beginning Stories

When I launched HBS, my goal was simple: to create a space where authentic narratives could flourish I wanted to highlight the raw, unfiltered journeys of people who were turning humble beginnings into remarkable achievements

ImageCourtesyEdwardAnassah

From street vendors building thriving businesses to entrepreneurs transforming their communities, their stories deserved to be heard. Over time, the platform has evolved into a community of shared inspiration, where readers and contributors connect through shared experiences and values

One defining moment in HBS’s growth was when I featured the story of a small business owner who had risen from financial hardship to establish a successful enterprise The response was overwhelming People resonated deeply with her journey, and it sparked a wave of similar stories being shared That was when I realized the true power of storytelling it not only celebrates resilience but also creates a ripple effect of encouragement and motivation

HBS has grown beyond storytelling into an ecosystem of support Today, its a space where ideas are exchanged, collaborations are formed, and mentorship is fostered Entrepreneurs reach out not just to share their journeys but to seek guidance and build networks It’s incredible to see the impact these connections have, and it reaffirms my belief in the transformative power of stories.

Personally, HBS has been a source of healing and growth for me Losing my parents to COVID-19 and my sister in 2023 was deeply painful Yet, through HBS, I’ve channeled that grief into purpose Sharing stories of resilience and strength has helped me find my own It’s a reminder that every setback holds the potential for a comeback, and that has become the ethos of the platform

As HBS continues to evolve, my vision is to amplify even more voices, especially those from underrepresented communities. I want to see it become a global platform that not only tells stories but also drives change whether through mentorship, partnerships, or community initiatives Humble beginnings may start small, but with the right support, they can lead to extraordinary achievements I’m proud to be part of a platform that celebrates that journey every step of the way

As someone who has faced personal adversity, how has your experience shaped your approach to mentoring young entrepreneurs and fostering resilience in the business community?

Facing personal adversity has profoundly shaped my approach to mentoring young entrepreneurs and fostering resilience within the business community. Losing my parents to COVID-19 and my only sister in 2023 were life-altering experiences that forced me to confront grief and uncertainty head-on These challenges taught me the importance of resilience, adaptability, and finding strength in adversity lessons I now pass on to others

When I mentor young entrepreneurs, I don’t just focus on strategies or business plans I emphasize the human side of entrepreneurship: the importance of mindset, perseverance, and the ability to navigate challenges with grace I encourage them to embrace setbacks as learning opportunities rather than able obstacles Entrepreneurship is a ed with highs and lows, and building resilience is just as critical as crafting pitch or securing funding

nces have also given me a unique e on the importance of community ction. During my most challenging support of my community was I strive to instill that same sense of and collaboration among the urs I work with

Whether through mentorship programs with Futurpreneur or Startup Canada, or through storytelling on Humble Beginning Stories, I encourage them to lean on their networks, seek advice, and build meaningful relationships

Adversity has also heightened my empathy and understanding Every entrepreneur fa struggles financial hurdles, self-dou external challenges and I approach with compassion and a genuine des them succeed I listen deeply, help th challenges, and empower them to fin path forward

In the business community, I advoca creating environments that embrace and celebrate resilience Through pla HBS, I share stories that highlight the and challenges of real people, remin that success often comes from navig through difficulties These narratives others to keep going, showing them not alone in their struggles.

Ultimately, adversity has reinforced m that success is not just about achiev but about the journey of growth, resi learning along the way It’s this mind bring to my mentoring and community work encouraging others to embrace their own unique journeys, no matter how challenging they may seem

Volunteerism strengthens this impact by fostering collaboration and providing resources. As a mentor and award reviewer, I connect entrepreneurs with opportunities to grow, emphasizing the importance of giving back SMEs that engage in volunteerism not only uplift their communities but also build goodwill and shared purpose

Your work spans storytelling, volunteerism, and entrepreneurship. How do these elements intersect to create meaningful change, particularly for small and medium-sized businesses?

Storytelling, volunteerism, and entrepreneurship intersect in my work to drive meaningful change, especially for small and medium-sized businesses (SMEs) Through Humble Beginning Stories (HBS), I amplify the journeys of entrepreneurs, showcasing resilience and inspiring others These stories create emotional connections, helping businesses engage their communities and build trust

Entrepreneurship empowers individuals to innovate and adapt My work with organizations like Futurpreneur and Startup Canada equips entrepreneurs with tools to overcome challenges, embrace creativity, and drive growth By combining storytelling, volunteerism, and entrepreneurship, I help SMEs thrive, creating a cycle where stories inspire action, communities support growth, and businesses drive lasting change

With your diverse background and experiences, including your role as a FIN Program Screener with IRCC, how do you leverage this unique perspective to support immigrant entrepreneurs in Canada?

My diverse background and experiences, including my role as a FIN Program Screener with IRCC, enable me to support immigrant entrepreneurs in Canada by combining empathy, practical guidance, and a deep understanding of their unique challenges I leverage my global perspective, gained from living and working in multiple countries, to relate to their journeys and cultural experiences

As a FIN Screener, I guide candidates through the application process, offering mentorship and support to help them navigate complexities Through platforms like Humble Beginning Stories (HBS), I amplify their success stories, inspiring others and showcasing their contributions. Additionally, my work with organizations like Futurpreneur equips immigrant entrepreneurs with tools for project development, business planning, and pitching

By combining these experiences, I foster a supportive ecosystem where immigrant entrepreneurs feel seen, supported, and empowered to succeed in Canada

Building a platform like Humble Beginning Stories surely came with its challenges. Can you share some of the significant hurdles or obstacles you faced during your entrepreneurial journey and how you overcame them?

Building Humble Beginning Stories (HBS) definitely came with its share of challenges, but each obstacle became an opportunity for growth. One significant hurdle was establishing credibility and building an audience from scratch Starting a platform that aimed to share authentic, inspiring stories required trustbuilding and consistent engagement I overcame this by focusing on quality content, sharing real stories that resonated with people, and leveraging social media to spread the word Slowly, as I remained authentic and committed, the platform gained traction and began attracting a loyal following

Another challenge was securing the resources needed to sustain and grow HBS As an entrepreneur without significant startup capital, I relied heavily on my volunteerism and partnerships with organizations like Futurpreneur to gain mentorship and access to resources I also had to balance my time between my day job and HBS, which meant learning to manage my time effectively and stay focused on long-term goals

The emotional toll of personal loss, including the deaths of my parents and sister, was also a challenge. It made me question my ability to continue. However, I used my grief as fuel, channeling my experiences into creating stories that uplifted others

These personal setbacks reinforced my belief in resilience and gave me the drive to push forward, knowing the platform could help others overcome their struggles

Through persistence, strategic partnerships, and a deep commitment to my mission, I overcame these obstacles and built a platform that now thrives and continues to inspire others

As we celebrate Black History Month, what message would you like to share with Black entrepreneurs who are just starting their business journey or facing challenges in their ventures?

As we celebrate Black History Month, I want to send a message of resilience, hope, and empowerment to Black entrepreneurs who are just starting their business journey or facing challenges Your path may not always be easy, but know that your unique perspective, creativity, and determination are powerful assets Black entrepreneurs have historically faced barriers, yet time and time again, we ’ ve proven our ability to overcome them and create meaningful change in our communities

To those just starting out, remember that every successful business begins with a single step Stay true to your vision, even when the road gets tough. Surround yourself with a supportive network, seek mentorship, and don’t be afraid to fail it’s part of the journey and often a stepping stone to growth

To those facing challenges, know that setbacks are not failures, but opportunities to learn and evolve Keep pushing forward, adapt when necessary, and stay focused on your "why " Your resilience is part of a larger legacy of Black excellence, and your business has the potential to inspire future generations

Grace Lee Reynolds: Steering Canada's Innovation Hub

Forward

CEO, MaRS

In an exclusive interview with CanadianSME Small Business Magazine, Grace Lee Reynolds, CEO of MaRS, shares her vision for advancing Canada’s innovation ecosystem. With nearly three decades of experience across the public, private, and philanthropic sectors, Grace has played a key role in transforming MaRS into North America’s largest urban innovation hub Now at the helm, she discusses the strategic priorities that will drive MaRS forward, from scaling high-impact ventures in climate and health to strengthening global innovation networks and ensuring long-term financial sustainability With a deep understanding of finance, entrepreneurship, and placemaking, Grace is committed to fostering an inclusive, purpose-driven innovation economy that positions Canada as a global leader in emerging technologies.

Grace Lee Reynolds is CEO of MaRS, leading the organization through its next phase of growth and impact. With nearly 30 years of experience in the public, private and philanthropic sectors, Grace is passionate about fostering economic potential and social impact through innovations and placemaking

Grace has been a key leader at MaRS for more than a decade, previously serving as CFO of MaRS Discovery District and president of MaRS Discovery Enterprises She played a pivotal role in transforming MaRS into a globally recognized innovation hub, helping develop and scale the 1 5million-square-foot MaRS Centre, driving its social purpose business model and advancing early-stage investment funds and innovation programming. Most recently, as head of development and programming, she oversaw the strategies and activities essential to MaRS’ mission reach, growth and financial sustainability.

ImageCourtesy:GraceLeeReynolds

MaRS Discovery District has evolved significantly over the years, now supporting over 1,200 ventures and generating substantial economic impact with $19B in capital raised by supported startups. As you step into the role of interim CEO, what specific strategies do you envision to enhance MaRS's position as North America's largest urban innovation hub?

MaRS has always been a champion of bold ideas, and as we enter this next phase, our focus will be on three key priorities: deepening our support for high impact ventures, strengthening Ontario and Canada’s position in global innovation networks, and ensuring long-term financial sustainability for MaRS itself

First, we will continue to enhance our impact sectorspecific activities in climate, health, and emerging tech, to provide the support that helps ventures scale faster Second, we’ll collaborate to ease the pathways for Canadian startups to access international markets, capital and talent and to bolster the placemaking required to anchor our innovation districts Lastly, we are optimizing MaRS social-purpose business model to ensure that we remain a strong and independent force in Canada’s innovation ecosystem.

By reinforcing our role as a convenor – bringing together government, industry, academia, philanthropy,entrepreneurs and all who care about Canada’s innovation future – we will continue driving systemic change that fosters innovation-friendly policies and accelerates the commercialization of world-class technologies developed here

Your journey with MaRS spans a decade, during which you ' ve served in various leadership roles, including CFO and President of MaRS Discovery Enterprises. How has this extensive experience prepared you to lead MaRS through this transition period, and what key lessons from your previous roles will you apply to your new position?

Having worked across multiple facets of MaRS – from finance and real estate to venture growth and systems initiatives– Ive gained a thorough understanding of both the internal workings of the organization and the broader innovation landscape. This perspective allows me to balance long-term strategic priorities with the immediate needs of our ventures, innovation hub tenants and government, corporate and philanthropic partners

A key lesson Ive learned is the importance of agility – innovation moves quickly, and MaRS must remain flexible to adapt to shifting economic conditions, emerging technologies, and evolving venture needs Another lesson is the value of partnerships and relationships The most successful ventures dont succeed in isolation, they thrive in ecosystems that connect them to capital, customers, and talent

I am excited to continue to foster these highimpact collaborations while ensuring MaRS itself is operationally strong, flexible, resilient, and poised for future growth

Under your previous leadership roles, MaRS has demonstrated impressive growth in supporting startups, which now employ over 33,000 people and have contributed $29.6 billion to Canada's GDP. Looking ahead, what do you see as the most significant challenges and opportunities for Canadian innovation, and how will MaRS address them under your leadership?

Canada has incredible talent and world-class research, but we face a critical investment gap that is holding back our ability to scale companies, grow productivity, and create longterm economic opportunities While we ’ ve seen progress in early-stage funding, many promising startups struggle to secure the capital needed to scale and compete globally This is especially true in high R&D sectors like cleantech, biotech, and deep tech, where patient capital is required to commercialize breakthroughs.

We need targeted investments that focus on scaling companies, not just starting them. That means more later-stage venture capital and non-dilutive funding, procurement policies that prioritize innovation, and financial mechanisms that help Canadian companies grow into global leaders rather than being acquired too early Small businesses and startups are the backbone of Canada’s economy, they generate jobs, drive productivity, and fuel economic growth Ensuring they have the funding, infrastructure, and policy support to thrive must be a national priority

At MaRS, we are working to bridge this gap by:

Expanding access to capital through stronger VC and private sector engagement

Strengthening commercialization pathways so more research-driven startups can turn breakthroughs into viable businesses

Advocating for procurement reform so that Canadian startups can sell their innovations

Canada has the potential to lead in industries like AIdriven health tech, climate solutions, and advanced manufacturing, but only if we commit to investing in innovation at scale. This is not just about supporting startups, it's about building a stronger, more competitive economy for the future

Your background includes significant experience in both the innovation sector and creative industries, including your role as CEO at Artscape. How do you plan to leverage this unique perspective to foster collaboration between different sectors and drive innovation across the ecosystem?

Innovation doesn’t happen in silos, it thrives at the intersection of different disciplines, perspectives, and industries My experience in the creative sector has reinforced the importance of design thinking, inclusive innovation, breaking barriers and community-building, all of which are critical to fostering a thriving startup ecosystem

We already see the power of cross-sector collaboration in areas like healthtech, where entrepreneurs, clinicians, researchers, data scientists, designers, fabricators and creators are working together to revolutionize medical devices, diagnostics and treatment

I believe that the arts and creative practices can actively inform innovation in health and climate - broad challenge areas where scientific and tech solutions must be paired with societal and cultural benefits

My goal is to further integrate creative problemsolving and multidisciplinary collaboration into MaRS’ initiatives Through fostering engagement between the tech ecosystem and new sectors, I see immense opportunity for a uniquely Canadian form of innovation, reflecting our culture and inclusivity

MaRS plays a crucial role in supporting entrepreneurs tackling real-world challenges in climate, health, and the economy. Could you share your vision for how MaRS will continue to evolve its support for startups while maintaining its commitment to creating a lasting impact on Canada's innovation economy?

Startups have the potential to solve some of the world’s biggest challenges, but they need the right support to do so At MaRS, we are committed to ensuring that Canadian entrepreneurs have the tools, networks, and resources they need to scale their solutions

Going forward, we are focused on:

Enhance impact sector-specific activities in climate and health, ensuring startups receive the support tailored to the challenges of these industries

Strengthening commercialization pathways, so startups can more easily access funding customers, and regulatory support

Bolstering the community networks and placemaking that makes Canada a magnet innovation destination

Most importantly, MaRS will continue to champion mission-driven innovation, ensuring that economic growth goes hand-in-hand with social and environmental impact By doubling down on purpose-driven entrepreneurship, we can help build a more resilient, prosperous, and sustainable economy for Canada

Harnessing Perso to Build Meaningful Conn and Drive Business Grow

Digital Age

Nikhil Pawar

FounderofLeapon

Nikhil Pawar is the founder of Leapon, a software company that has helped countless professionals refine their prospect interaction strategies With a strong background in technology and business development, Nikhil, a University of Toronto alumnus, is passionate about leveraging technology to solve real-world challenges His entrepreneurial drive and innovative vision have been instrumental to Leapon's success.

In today’s technology-driven world, building a strong personal brand is more critical than ever It’s no long just about what you do it’s about how others perceive you and the value you bring to the table A wellcrafted personal brand can differentiate you in a crowded marketplace, earn trust, and foster meaningful connections that directly contribute to business growth

Personal branding is about authenticity and consistency It’s the process of aligning your expertise, values, and communication style to create a cohesive professional identity Whether online or offline, your personal brand becomes the foundation for trust and credibility

Networking, an essential component of business development, is significantly amplified by a strong personal brand When your personal brand communicates confidence and expertise, it becomes easier to attract like-minded individuals, clients, and collaborators These connections often serve as gateways to new opportunities, whether through referrals, partnerships, or strategic alliances

p g g g business cards, for instance, have revolutionized the way professionals share information These cards enable seamless exchanges of contact details while showcasing your brand In a modern, tech-savvy way Coupled with smart contact management systems, you can keep your network organized and ensure follow-ups are timely and impactful

However, tools alone don’t build a personal brand your approach does Start by defining your unique value proposition and ensuring it’s reflected consistently across all platforms, from your LinkedIn profile to your website Engage meaningfully with your network by offering value through content, advice, or collaboration

In a world where connections are key to growth, investing in your personal brand is one of the smartest moves you can make It not only enhances your professional image but also creates a ripple effect of trust and opportunity that drives long-term success

Turn Your Expertise into a Profitable Online Course

Creating a Revenue Stream That Works for You

In today’s digital age, your knowledge is one of your most valuable assets. Whether you ’ re a business coach, a consultant, or a creative professional, transforming your expertise into a product like an online course or training program can open doors to a sustainable revenue stream

Monetizing your expertise doesn’t just bring in additional income it positions you as a thought leader, builds your brand, and allows you to scale your impact Imagine your insights and skills reaching clients around the world, all while you focus on other aspects of your business

But where do you start? That’s where LIME Learning Solutions comes in

We’re here to help you turn your expertise into a polished, market-ready product From step one to launch, we work closely with you to:

Identify your target audience and their needs

Develop a content strategy that aligns with your goals

Create engaging, interactive eLearning experiences tailored to your audience

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Bridging the CFO Gap

In an exclusive interview with CanadianSME Small Business Magazine, Carleen Dehaney, Founder of FXO Consulting and a WXN Top 100 leader, shares her mission to humanize financial literacy and bridge the CFO gap for entrepreneurs and nonprofits With over 20 years of experience in Canada and internationally, Carleen has dedicated her career to helping businesses maximize profits, manage cash flow, and build sustainable financial strategies. As a board director for Startup Canada and a passionate advocate for financial empowerment, she discusses common financial blind spots, the importance of accessible financial education, and how small businesses can leverage smart financial strategies to scale successfully

Carleen Dehaney is the visionary Founder of FXO Consulting driven to humanize financial literacy and create greater impact with income for both knowledge based service businesses and non profit organizations

With over 20+ years of experience spanning both Canadian and international landscapes, Carleen is passionate about elevating entrepreneurs and executives to achieve their financial goals.

As a WXN Top 100 leader, an active public speaker, published author and Board Director for Startup Canada, Carleen is passionate about shaping the Canadian entrepreneurial ecosystem Connect with her on LinkedIn to hear her perspectives on financial literacy, profit maximization, cash flow management and building businesses and organizations that last

Carleen Dehaney

You've mentioned "The CFO Gap" as a key focus area. Can you elaborate on when entrepreneurs typically need more than bookkeeping but aren't ready for a full-time CFO and how FXO Consulting bridges this gap?

Most people think of a Chief Financial Officer (CFO) as a full-time executive in a large corporation, stewarding the department and driving strategy But startups and scaleups could also benefit from CFOlevel financial strategy That’s the CFO Gap where startups or scaleups have outgrown bookkeeping, but aren’t yet ready for a full-time CFO

At FXO Consulting, I do more than balance the books I bridge that CFO gap and help businesses navigate profitability, cash flow, and long-term sustainability I help them thrive, not just survive

Another gap is financial literacy because Finance can feel like a puzzle for founders without a financial background Traditional CFOs often speak in unrelatable terms, making it harder for startups to engage. Breaking down complex financial concepts into plain language helps founders take ownership of their financial strategy. My humanized approach means translating financial insights into real-world strategies that align with a founder’s goals, risk tolerance, and ambitions

Financial literacy is often seen as a barrier for small business owners. How does FXO Consulting's approach to "humanizing finance" empower entrepreneurs and drive business growth?

I recognize that behind every business is a founder with a vision not just data and spreadsheets Every business is driven by passionate people with distinct dreams and challenges Financial literacy shouldn’t stand in the way it should be the tool that powers their growth That’s why I simplify complex financial concepts, turning them into clear, actionable insights and to empower confident, strategic decisions

Entrepreneurs turn to FXO Consulting when they: Feel growth is unpredictable – Scaling without a financial roadmap leads to cash flow headaches and missed opportunities Face big decisions – Hiring, pricing, funding financial clarity leads to smarter choices

Need insights beyond bookkeeping – Strategy isn’t just tracking numbers; it’s using them to drive success

Want confidence in their financial decisions –No more second-guessing I make the numbers clear so they can lead with certainty

Many businesses treat financial strategy as an afterthought. What are some common financial blind spots you ' ve observed that can stunt business growth, and how can entrepreneurs proactively address them?

One of the biggest blind spots entrepreneurs face is misunderstanding profitability I encourage clients to think of profitability as the fuel that keeps your business running, growing, and resilient

Entrepreneurs can tackle this by: Assessing their business model – Is it built for sustainable profit or just revenue growth? Getting clear on their numbers – What drives profit, and where is money slipping through the cracks?

Looking beyond cash flow symptoms – Cash flow issues often signal deeper profitability challenges, not just timing mismatches

Smart financial strategy isn’t just about keeping the lights on it’s about building a business that lasts Getting expert financial guidance helps uncover hidden challenges and equips founders to make informed, growth-driven decisions before problems arise

As a WXN Top 100 Most Powerful Woman in Canada and a board member of Startup Canada, what's your vision for the future of financial empowerment for small and medium-sized businesses in Canada?

My vision for financial empowerment in Canada is built on access, education, and inclusion ensuring every entrepreneur has the knowledge and support to thrive

Financial strategy at every stage From startup to scaleup, founders need access to smart financial insights One-size-fits-all doesn’t work Support should meet entrepreneurs where they are

Leveraging technology for accessibility Digital tools and AI make financial education scalable and affordable

Championing more women in finance

Representation drives diverse, inclusive decision-making

Breaking geographical barriers Every entrepreneur, regardless of location, deserves expert financial guidance

By breaking these barriers, we ’ re not just improving financial literacy we ’ re fueling new opportunities, innovation, and sustainable economies.

Building a successful consulting business comes with its challenges. Can you share some significant hurdles or obstacles you faced during your entrepreneurial journey with FXO Consulting, and how did you overcome them?

One of my biggest challenges was stepping out of my corporate comfort zone and into entrepreneurship Corporate life offered structure, resources, and a defined role As an entrepreneur, I had to handle everything from sales to marketing to operations often outside my expertise

ImageCourtesy:CarleenDehaney

The shift in structure also required a shift in mindset In corporate, I was valued for my expertise; in entrepreneurship,

I had to sell that expertise and prove my value differently No playbook No guaranteed paycheck Just determination I focused on:

Building my personal brand Credibility and visibility is key to attracting the right clients. Changing my risk tolerance. I stopped waiting for the “perfect plan,” and took action iterating along the way

Embracing sales & business development I got comfortable promoting my expertise, networking, and creating opportunities

Creating a support ecosystem Mentors, peers, and entrepreneurial communities helped me navigate the highs and lows

As we celebrate Black History Month, what message or advice would you like to share with Black entrepreneurs looking to establish or grow their businesses in Canada?

It’s OK to be a trailblazer You may not see many entrepreneurs who look like you doing what you do, but that doesn’t mean you dont belong Your presence, your ideas, and your vision matter

My advice:

1 Leverage your community Canada’s entrepreneurial ecosystem is full of mentors, investors, and networks eager to support you Seek out accelerators and funding initiatives focused on underrepresented founders

2 Own your story Your perspective, resilience, and lived experiences are your strengths They shape how you build, lead, and create impact Don’t shy away lean into it

3 Know your numbers I’m biased on this one, but financial literacy is a competitive advantage Understand your cash flow, profitability, and funding options to position yourself for long-term success.

4 Integrate technology Use tech to scale, optimize, and compete Whether automating tasks, leveraging AI, or making data-driven decisions, tech levels the playing field. If you ’ re not tech-savvy, surround yourself with people who are

5 Stay the course Entrepreneurship has challenges, and being a Black entrepreneur can mean additional barriers Resilience, adaptability and confidence in your vision is key

Artificial intelligence (AI) is transforming recruitment procedures, with 85% of workers anticipating AI will impact their positions in the coming years. For HR workers, generative AI makes time-consuming activities like interview scheduling and crafting job descriptions more efficient, freeing up additional time to create a human-centric experience for applicants

Employee engagement and retention are directly correlated with a supportive work environment Workers are 92% more likely to be engaged and 65% more likely to stick with their company if they feel valued As an employer, cultivating a culture of care for your employees and placing an emphasis on support programs can lower employee stress while raising general job satisfaction

As workplace dynamics continue to evolve, employers face new challenges and opportunities navigating changing legislation, implementing cutting-edge technologies, and meeting employee expectations HR and payroll services company ADP recently released its HR Trends 2025 guide, providing business leaders and HR decision makers with a thorough roadmap for cultivating successful and longlasting teams The guide outlines key trends shaping the future of employment and practical advice for businesses looking to stay ahead

Skills-focused recruitment tactics shift the focus of hiring from traditional qualifications such as degrees and experience to the actual skills applicants possess 94% of businesses that use skills-based hiring say that it's a better indicator of success, and by prioritizing qualities over credentials, employers can create diverse, qualified and productive teams

Innovative technologies have made the workforce more global than ever, with more than 31% of people now working across metropolitan boundaries or remotely This shift emphasizes the need for adaptability and flexibility in hiring and managing employees alongside keeping a consistent pulse on changing multi-state compliance requirements

New laws are influencing how firms use AI for employment As country and state governments develop guidelines to remove bias and assure fairness, businesses are rethinking their AI-driven recruitment practices to meet these expectations.

The definitions of "work time" and tax exemptions for tips and overtime are trending compliance issues that have prompted companies to reevaluate their payment, tax, and timekeeping practices Leaders must continue to maintain open communication with their compliance providers and legal counsel to remain informed about these evolving requirements

With 52% of workers reporting high levels of stress, maintaining employee wellbeing is more important than ever Companies are incorporating wellbeing technologies into their benefits plans to humanize the workplace and offer resources that support mental health and overall wellness

Generative AI is reshaping the workplace, with 63% of large organizations either implementing or testing the technology When used effectively, generative AI enhances HR and other business tools, improving efficiency and fostering creativity

Upskilling and reskilling employees have become a top business priority Currently, 57% of organizations are addressing skill gaps caused by new technologies like generative AI In 2025, business leaders should prioritize how to create time for their employees to learn and experiment with the technology to become more familiar According to ADP Researchs People at Work 2025 story on skills development, 22% of Canadian workers strongly agree they have the skills needed to advance their career, while 17% strongly agree their employer is investing in the skills needed to advance their career in the future

ADP's HR Trends 2025 report offers a forward-looking view of the modern workplace's challenges and opportunities Organizations can establish resilient, future-ready teams by embracing technology and putting people first Businesses' ability to adapt and innovate will be essential in managing the shifting terrain of employment in 2025 and beyond

To learn more about ADP’s HR Trends 2025 guide and other expert insights on the world of work, visit here: https://www.adp.com/resources/hrtrends.aspx

Empowering Managers to Be The Frontline of Employee Engagement

Employee engagement is not just a trendy term it’s the cornerstone of a successful workplace. Research consistently demonstrates that engaged employees are more productive, profitable, and committed For example, a Gallup analysis shows that teams wi engaged employees achieve 21% greater profitability and 17% higher productivity

Engagement strengthens workplace relationships, enhances performance, and supports mental well-being Managers, as the frontline drivers of engagement, play a crucial role in bridging organizational goals with the workforce. Yet, many managers lack formal training in one of the most powerful tools for engagement: employee recognition Recognition isn’t about grand gestures or annual awards it’s about regular, meaningful acknowledgment that reinforces employees’ value and contributions

Anne-Sophie

Despite significant investments in skill development, a key challenge remains: how c managers be equipped to deliver impactful recognition and foster genuine connections within their teams? And how can we empower them to use this essential tool effectively? Below, we explore strategies to empower managers as champions of employee engagement.

Director of the Altrum Recognition Business Line 1. Foster

Anne-Sophie is the Director of the Altrum Recognition Business Line and a proud thirdgeneration member of the founding family She is dedicated to advancing Altrum’s legacy by delivering innovative solutions that enhance workplace culture and drive employee engagement. Guided by Altrum’s mission to celebrate and inspire she empowers organizations to build workplace cultures where recognition is the cornerstone of success.

a Culture of Recognition from the Top

We know that recognition should be everyone ’ s responsibility, but leadership at all levels still plays a critical role in setting the tone for employee engagement When senior leaders and managers model recognition behaviours, it creates a ripple effect throughout the organization By sharing success stories of how meaningful recognition has positively impacted teams, organizations can inspire leaders to strengthen a culture where everyone feels valued and motivated

2.

To make recognition a seamless part of their workflow, managers need access to the rig tools and resources:

● Digital Recognition Platforms: These platforms enable managers to give timely and consistent recognition, ensuring that achievements and contributions are celebrated across the organization. They also encourage collaboration by making recognition visible, reinforcing a culture where acknowledgement and appreciation thrive

● Trainings, Templates and Guides: Organizations can provide managers with structured training programs that not only emphasize the importance of recognition but also teach practical, actionable techniques for delivering meaningful acknowledgment Supplement these programs with easy-to-use toolkits, including templates for recognition messages, creative award ideas and strategies for fostering impactful acknowledgement These resources empower managers to recognize effectively while saving time and effort

● Gamification: Incorporate elements of fun and friendly competition into engageme efforts, such as recognition challenges or reward programs, to encourage consistent and enthusiastic participation from managers

5.

Managers who excel in fostering employee engagement should be acknowledged for their contributions Peer-to-peer recognition for managers can be particularly powerful, creating a sense of camaraderie and shared learning Highlighting their efforts publicly also motivates others to prioritize engagement

6. Encourage Managers to Build Trust and Relationships

Trust is the foundation of employee engagement Managers can build trust by demonstrating empathy, genuinely caring for their teams well-being, and fostering a sense of belonging Team-building activities and collaborative projects can strengthen relationships within teams, leading to a more engaged and connected workforce

To ensure accountability and encourage consistent practices, organizations can integrate engagement metrics into managers ’ performance evaluations Tools like pulse surveys and employee feedback forms can gauge the effectiveness of recognition efforts Recognizing managers who excel in engagement through awards or shoutouts can reinforce these behaviours across the organization

4.

Regular one-on-one meetings provide managers with opportunities to connect with employees on a deeper level These check-ins are not just for task updates but for genuine conversations about employees’ needs, challenges, and successes Active listening a skill managers should be trained in is essential to making these interactions meaningful

Recognition is not just a management tool - it’s the foundation of a connected, engaged, and high-performing workforce When organizations prioritize the right programs, training, and technology, they cultivate environments where employees feel genuinely valued, motivated, and inspired to bring their best to work every day In today’s highly competitive job market, fostering employee engagement is no longer optional - it’s essential for business success

When recognition becomes a seamless part of daily workflows, managers transform in champions of engagement and connection. The result? Stronger relationships, elevated morale, and an entire workforce that thrives together

Equip Managers with Tools for Engagement

3. Create Metrics to Measure and Celebrate Engagement Efforts

Encourage Regular Check-ins and Feedback Loops

Recognize and Reward Managers for Their Engagement Efforts

Voices of Change:

How Black Business Leaders Shape Canada's Economic Future

As Canada approaches 2025, Black business leaders will play an increasingly important role in defining the country's economic future Despite historical restrictions, these entrepreneurs are breaking new ground, generating innovation, and promoting economic growth in various areas Their achievements benefit Canada's economy and inspire future generations of Black entrepreneurs This article focuses on some famous Black business leaders who are making substantial contributions and discusses the broader implications of their accomplishments for Canada's economic future

Several Black entrepreneurs have emerged as significant individuals in Canada's economic sector, setting standards for success and diversity: Trailblazing Entrepreneurs

Hall is a renowned corporate diversity and inclusion champion, having founded Kingsdale Advisors and created the BlackNorth Initiative His activities have prompted over 400 Canadian businesses to pledge to boost Black participation in senior positions, establishing a precedent for fair corporate governance

ImageCourtesy:Canva

Kerin John

Vickie is a revolutionary figure in the fashion and cosmetics industries, having co-founded V Kosmetik and Groupe 3737 Her business incubator has helped over 1,700 entrepreneurs and generated millions of dollars in investment, boosting various businesses

Kerin founded Black Owned Toronto, transforming an Instagram feed into a complete online directory and e-commerce platform for Black-owned businesses

Her work has increased the exposure and success of entrepreneurs countrywide

These leaders exemplify perseverance, ingenuity, and a dedication to economic equality, creating possibilities for others to follow.

Innovation and Technology

Black entrepreneurs are demonstrating that invention has no bounds by not just succeeding in conventional fields but also producing significant technological advancements:

Alan Emtage: Alan is credited with developing Archie, the first Internet search engine ever, and his innovative work has impacted contemporary search technologies

Samuel Pierre: A trailblazer in telecommunications, Pierre has strengthened Canada's technological infrastructure by advancing wireless and mobile communications

COLO Studios Inc : Chibie Louis-Okoye founded COLO Studios, which showcases real African stories and encourages diversity in Canada's digital storytelling industry by using creative storytelling to close cultural divides

Tiffany Callender

Tiffany, co-founder and CEO of the Federation of African Canadian Economics (FACE), has led projects to boost Black businesses' access to funding She heads the Black Entrepreneurship Loan Fund, which has authorized over $40 million in loans, resulting in chances for growth and development

These trailblazers demonstrate how Black entrepreneurs are influencing the cultural and technological spheres, propelling expansion and promoting representation in new fields

Economic Impact and Growth

Black-owned companies are emerging as a key economic pillar in Canada:

Representation: About 66,880 Black business owners made up 2 1% of all Canadian business owners as of 2018

Resilience: Notwithstanding obstacles like the COVID-19 epidemic, Black-owned companies have demonstrated flexibility and expansion Programs such as the Black Entrepreneurship Loan Fund, which has disbursed more than $40 million in loans to support these businesses, have been crucial

Challenges: Disparities still exist, though With 95% of unincorporated firms employing fewer than one person, many Black-owned enterprises are smaller and less successful

Vickie Joseph

The statistics highlight how crucial it is to keep funding and providing institutional assistance to close gaps and unleash the full potential of Black entrepreneurship in Canada

Future Outlook and Initiatives

Black entrepreneurs are being empowered by several initiatives that aim to overcome systemic issues and boost growth:

The Black Entrepreneurship Program: Under this government program, Black entrepreneurs and business owners will get up to $265 million over four years Black Innovation Capital: It nurtures innovation at its core by concentrating on early-stage technological firms as Canada's first Black-led venture capital fund

The Black Founders Network (BFN): Black entrepreneurs can get resources and mentorship from this welcoming community at the University of Toronto, which helps them deal with the challenges of expanding their businesses BACEL Program: To meet the requirements of Black entrepreneurs across Canada, the Black African and Caribbean Entrepreneurship Leadership program provides networking opportunities, mentorship, and skill development

Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission

These programs play a key role in creating a more vibrant and inclusive entrepreneurial environment, guaranteeing that Black entrepreneurs will continue influencing Canada's future

Canada's economic landscape is changing due to the efforts of Black business leaders who are persistently breaking down barriers and promoting innovation These changemakers are creating lucrative enterprises and opening the door to a more just and prosperous future for all Canadians by fostering diversity, inclusion, and entrepreneurship

Disclaimer

Thisarticleisbasedonpubliclyavailableinformationintendedonlyfor informationalpurposes CanadianSMESmallBusinessMagazinedoes notendorseorguaranteeanyproductsorservicesmentioned Readersareadvisedtoconducttheirresearchandduediligence beforemakingbusinessdecisions

ImageCourtesy:Canva

The Legacy of Innovation

Black Canadian Inventors Who Transformed Business

Black Canadian inventors have substantially impacted business and technology, often breaking down structural barriers to success Their ground-breaking inventions have altered industries, increased operational efficiency, and generated new entrepreneurial opportunities This article dives into the legacies of numerous important Black Canadian inventors whose efforts have had a lasting impact on the commercial world Their accomplishments demonstrate tenacity, innovation, and leadership from the nineteenth century to now By celebrating their stories, we recognize their achievements and hope to motivate future generations to pursue innovation and brilliance, no matter what obstacles they confront

Elijah McCoy (1844-1929)

The Real McCoy

The success of McCoy's creation was so incredible that it spawned the term "the real McCoy," which refers to authenticity and quality Despite experiencing racial discrimination, McCoy's engineering prowess enabled him to produce several inventions, the most wellknown of which was an automatic steam engine lubricator. Because of this invention, patented in 1872, trains could operate constantly for extended periods without stopping for maintenance

Elijah obtained 57 patents during his lifetime, transforming the railroad and manufacturing industries His work established new efficiency standards and long-term impacted industrial business processes Elijah McCoys creativity illustrates the profound power of invention in overcoming obstacles and propelling industries worldwide

William Peyton Hubbard (1842–1935): Baking Innovation and Civic Leadership

William Peyton Hubbard, born in Toronto to escaped slave parents, made significant contributions to Canada's economic and civic landscapes William, a trained baker, designed and patented the Hubbard Portable commercial oven, a game-changing device that increased production and quality in commercial bakeries

William's business zeal led to the formation of his firm, Hubbard Ovens, which produced and distributed his innovations In addition to business, William made history as Toronto's first Blackelected politician, serving as alderman, controller, and occasionally acting mayor His political leadership transcended racial boundaries, proving his dedication to civic progress

William left a legacy as both an inventor who enhanced the baking industry and a trailblazing public servant His tale highlights Black Canadians' broad contributions to business and society, inspiring future generations to succeed in a variety of fields

Beverly Mascoll (1941–2001)

Revolutionizing the Beauty Industry

Beverly Mascoll, born in Nova Scotia, transformed Canada's beauty sector by discovering and filling a significant market gap for Black hair care products. Beverly founded Mascoll Beauty Supply Ltd in 1970 with only $700 in capital and gained exclusive Canadian distribution rights for Johnson Products, a leading Black-owned beauty brand

Her company became the biggest distributor of Black beauty goods in Canada and evolved to be a multimillion-dollar operation Beverly also organized Canada's first Black beauty trade fair in 1984, promoting professional growth among Black beauticians Her concept not only addressed an underserved market but also inspired Black entrepreneurs, resulting in economic prospects in her neighbourhood

Beverly's accomplishments demonstrate the importance of identifying unexplored markets and the opportunities for business success in catering to them Her legacy is a potent illustration of how ingenuity and tenacity can change communities and industries.

Black Canadians' innovative spirit is still present today in the form of contemporary businesspeople who use technology to build significant companies:

Kerin John, the founder of Black Owned Toronto, turned A social networking page into a flourishing online directory and e-commerce platform for Blackowned businesses Her program has increased the success and exposure of numerous Black business owners throughout Canada, promoting community economic empowerment

Modern Innovators

Kerin John

Frantz, a globally renowned deep-tech specialist, is the CEO and president of LeddarTech, a company with multiple patents in the automotive and electronics sectors He is also one of the founders of Groupe 3737, an innovation incubator that helps BIPOC business owners by giving them the tools they need to thrive in cutthroat industries

Nyairo founded Ellie Bianca, a high-end skincare line that prioritizes ecological and ethical products. Her company combines social impact and revenue by integrating innovation in product creation with a global aim to empower women

By fusing technical innovation with neighbourhoodbased projects, these modern innovators carry on the traditions of their forebears Their work exemplifies how contemporary business owners are redefining success by coordinating their objectives with more general social advancement

Black Canadian inventors have left a legacy of tenacity and revolutionary influence From Elijah McCoys ground-breaking inventions to the contemporary contributions of tech-savvy businesspeople, their creations have transformed entire industries and motivated a significant number of people By telling their tales, we honour their accomplishments and inspire the next generation to follow their audacious dreams

Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission

Thisarticleisbasedonpubliclyavailableinformation intendedonlyforinformationalpurposes CanadianSME SmallBusinessMagazinedoesnotendorseorguarantee anyproductsorservicesmentioned Readersareadvised toconducttheirresearchandduediligencebefore makingbusinessdecisions

Frantz Saintellemy

Evelyne Nyairo

Insights on Building Winning Teams in 2025

KoulaVasilopoulos SeniorManagingDirectorwithRobertHalf

In an exclusive interview with CanadianSME Small Business Magazine, Koula Vasilopoulos, Senior Managing Director at Robert Half, shares her expert insights on the key hiring trends shaping the Canadian job market in 2025. With more than 25 years of experience in talent solutions, Koula discusses the challenges businesses face in filling open roles, strategies for attracting and retaining top talent, and how small businesses can streamline their hiring processes As companies look to build resilient teams in an increasingly competitive market, she provides invaluable advice for both employers and job seekers navigating the evolving world of work.

Koula Vasilopoulos is a Senior Managing Director with Robert Half, the world’s first and largest specialized talent solutions firm In her role, Koula oversees the Canadian business across 15 offices across the country. For more than 25 years, Koula has led a successful career with Robert Half and held senior leadership positions in both Canada and South America

As we move into 2025, what are the key drivers influencing companies' hiring plans, and how do you foresee these trends impacting Canadian SMBs?

Nearly half (47%) of hiring managers say the main reason for expanding their teams is company growth. Employee turnover is another significant factor for 44% of managers, followed closely by new projects (41%) that require skilled talent and expertise Seasonal demands also play a role, influencing hiring decisions for 32% of managers These reasons highlight a dynamic job market where businesses are not only aiming to sustain operations but also to scale, innovate, and adapt to shifting demands Our data shows that the influences on hiring plans are consistent across organizations of all sizes, with only slight variations between large companies and SMBs For SMBs, these trends signal both opportunities and challenges Balancing growth initiatives while addressing talent shortages will require strategic workforce planning and a focus on building resilient teams that can adapt to shifting priorities

What are some of the biggest challenges businesses face when it comes to filling open roles, and how can they mitigate these risks to avoid productivity setbacks?

The consequences of unfilled positions are significant, with almost half of managers saying that leaving open roles unfilled is leading to decreased productivity, 39% pointing to increased burnout among existing staff, and one in three highlighting delayed project timelines To avoid these setbacks, companies need a streamlined hiring process This starts with crafting job descriptions that are clear and focused, highlighting the most essential responsibilities to attract the right talent

ImageCourtesy:KoulaVasilopoulos

Establishing well-defined hiring parameters, including compensation ranges and pre-approved salary offers, which should be based on trusted benchmarks, as well as coordinating interviews efficiently and reducing excessive rounds of discussions, can also help avoid unnecessary delays It’s equally important to tap into diverse talent pools, whether it’s recent graduates or professionals affected by layoffs, as these candidates often bring fresh skills and perspectives Ultimately, an efficient hiring strategy isn’t just about filling roles quickly; it’s about building adaptable teams, reducing burnout, and ensuring critical projects stay on track for long-term success.

In your experience, what innovative strategies are hiring managers implementing to attract and secure top talent in today’s competitive market?

One approach many companies say they are taking is partnering with staffing firms, which can provide access to pre-vetted, qualified professionals and can help uncover talent who may not be actively applying to job postings Another strategy is to leverage employee referral programs Offering bonuses or incentives for successful referrals can motivate current employees to recommend strong candidates from their networks Companies are also investing in paid internships, building relationships with students and recent graduates who can grow into full-time roles Beyond recruitment, organizations are prioritizing retention and internal mobility Enhancing mentorship programs helps foster professional growth, while clearly defined career paths signal long-term investment in employees' futures. These initiatives not only attract candidates seeking opportunities, but also create a culture of engagement and loyalty By combining these strategies, businesses can proactively address hiring challenges, attract top-tier talent, and build future-ready teams ’

How can small businesses leverage partnerships with staffing firms like Robert Half to streamline their hiring process and build resilient teams?

Hiring remains a priority in 2025, with more than 4 in 10 small businesses (42%) planning to expand their teams, and half aiming to fill vacated roles Despite this robust outlook, finding skilled professionals remains a hurdle for 90% of small businesses Partnering with recruitment agencies like Robert Half can offer a crucial advantage With deep expertise across industries, access to specialized talent networks, and advanced tools such as AI screening platforms and analytics software, talent solutions partners can help streamline hiring processes and reduce costly delays

We also act as strategic advisors, helping businesses anticipate and navigate workforce challenges for both short and long term success Beyond sourcing candidates, talent solutions professionals provide valuable support, including compensation benchmarking and tailored hiring strategies For small businesses, efficiency is key: clear job descriptions, streamlined interviews, and competitive salary offers remain essential, and working with a talent solutions specialist enhances these efforts, ensuring companies quickly connect with the right candidates

Looking ahead to 2025, what advice would you give job seekers aiming to stand out and secure meaningful opportunities in a shifting job market?

In an evolving job market, standing out as a job seeker requires a blend of preparation, clarity, networking, and authenticity While hiring remains strong, employers are placing greater emphasis on qualities that go beyond technical skills. Candidates who invest time in researching a company ' s key initiatives, demonstrating strong soft skills, and expressing genuine passion for the organization's mission often stand out Our research shows that when in comes to tipping the scale in a candidate’s favour, 59% of employers value candidates who show knowledge of the company, 55% prioritize strong interpersonal abilities and 52% appreciate enthusiasm for the company ' s goals Credentials also play a role, with half of hiring managers favouring candidates who hold advanced degrees or certifications Even small actions, like sending a thank-you note after an interview, can leave a positive impression By combining preparation, a clear sense of purpose, and a proactive approach, job seekers can navigate the job market with confidence.

BestPracticesforCreatingHighConvertingLeadGenerationForms

ImageCourtesy:DanielMartin

Daniel Martin

Editor in Chief at Trena Digital

Daniel if the Editor in Chief at Trena Digital, a leading digital marketing agency dedicated to helping businesses thrive in today’s competitive online landscape From pay-per-click (PPC) management to ROI conversion tracking and high-impact landing page design, Trena Digital specializes in solutions that deliver measurable success.

ially be doing everything right, ed landing pages and strong paigns performing well and your obile optimized Yet, despite all blem seems to be that none of any actual conversions Imagine e footfall inside your cafe, yet o order anything Rather n’t it? Well, the problem may lie in tion forms A well-designed lead is essential for businesses looking ble leads, and a digital marketing optimize these forms to boost

e Lead Generation Forms

To put it simply, a lead generation form is a way for businesses to collect information from people who might be interested in their products or services It’s like a sign-up sheet where visitors exchange their details for something valuable like a discount, for example This applies to all areas, including newsletters, demo requests, registration forms, and more

Why does it matter that a visitor fills it out? Well, it’s simple It allows you to contact them again Not everyone who visits a website is looking to buy something at that very moment, but they might consider it in the future Maybe they’re waiting for a sale, perhaps they’re hoping for a discount coupon, or possibly, they’re just waiting for the right mood to strike In a nutshell, it gives a business the chance to contact a potential customer in the future using the contact details they provided For instance, personalized emails in the e-commerce industry have shown high conversion rates

Lead Generation

Building an Effective Lead Generation Form

Let’s get down to business. How does one create a lead generation form that is worthy of the title “highconverting”? By following the tips below, in no particular order:

Time is money, and nobody has the time to fill out a form unless they’re extremely intrigued If businesses relied solely on visitors who were extremely intrigued, they’d be out of business soon The art of marketing is converting a moderately intrigued visitor into a customer So, when creating a form, limit the number of fields to essential information to make the process quick and user-friendly. For instance, asking for just an email address, mobile number, and first name can suffice for initial contact

Aesthetics matter, but practicality should be the fundamental aesthetic of a website A clean, organized layout makes using the website easy Use a singlecolumn design to guide users naturally through the form and include a call-to-action (CTA) button Also, it is recommended to use action-oriented language in the form like "Get Started" or "Download Now” but feel free to take a creative approach.

There is a reason why novels are often divided into chapters, it makes consuming them easy The same logic applies here Breaking a lengthy form into multiple steps makes it easier for the users to fill it out without feeling like its homework

Have a copy that makes it clear what users can expect in exchange for filling out your form and providing their information Keeping it short and simple, using benefit-oriented language, is the key here

You don’t want to miss out on the massive audience that accesses websites using their smartphones, which arguably is the majority of users in 2025 So, ensure that your lead generation forms are indeed mobile-friendly, both in terms of responsiveness and design

Incorporate Trust Signals

Trust doesn’t come easy, especially nowadays with the average user being more concerned about online safety than ever before Adding elements like security badges, privacy policies, and testimonials can build trust with users, making them more likely to submit their information

Platforms like SME Magazine often discuss strategies for building trust with your audience and improving brand credibility Trust signals provide much-needed reassurance to users that their data will be handled securely and responsibly.

Conduct A/B Testing

No single form reigns supreme, so test out different versions of your lead form to identify which one deserves the title of being called a high-converting lead form This is called A/B testing and it allows you to compare variations in form fields, design, and copy to determine which elements drive higher conversion rates For example, try out two different CTA texts and see which one performs better and analyze why

Minimize Distractions

Pop-ups are annoying, and all these distractions while filling out a form lead to users bouncing off unless the value proposition is outrageously good So, try to ensure the page containing your lead form is free of unnecessary clutter that may divert the user ’ s attention

Provide Immediate Value

Instant gratification hits differently, so offer something of value immediately upon form submission, perhaps a coupon or exclusive content whatever is relevant to your website and business This acts as an incentive that can motivate users to complete other forms and engage with your brand further

10)

Monitor and Analyze Performance

Don’t just hope for the best but actively and consistently track the performance of your lead generation forms using analytics tools Metrics like conversion rates, bounce rates, and user behavior ought to be tracked to find out where the strategy needs improvement This keeps the form effective and meets user expectations If you ' re unsure about your conversion rates, use a Conversion Rate Optimization Calculator to measure your progress and identify areas for improvement.

Conclusion

To create high-converting lead forms, follow the tips given above. Keep it simple, make the process quick, reward the user for their time and for sharing their details, and don't skip out on A/B testing for lead forms Following a structured approach can help increase form conversion rate

Building Resilience: Crisis Management Tips for Uncertain Times

Organizations face enormous challenges in today's quickly changing business environment, putting their resilience and adaptation to the test. As we approach 2025, the capacity to effectively manage crises has become an essential talent for company executives This article examines fundamental tactics for increasing organizational resilience and managing crises in uncertain times based on recent research and expert viewpoints Businesses that adopt these crisis management principles can not just survive but thrive in the face of instability, putting them on track for long-term success

In the context of business, resilience is an organizations ability to foresee, plan for, react to, and adjust to both rapid interruptions and gradual change It encompasses more than just survival; it also includes the capacity to take advantage of possibilities presented by difficult circumstances Strong leadership, adaptability, and effective risk management are traits of resilient businesses

ImageCourtesy:Canva

Key components of company resilience are:

Adaptive capacity: The ability to modify tactics and operations in response to changing conditions.

Learning within an organization: Continuous improvement is based on previous experiences and new information

corporate culture: Developing a common sense of purpose and values among personnel

Concentrating on these factors can help organizations build the groundwork for greater resilience in the face of catastrophes. Resilience is more than just healing; it is about using adversities to fuel growth and innovation.

Create a Crisis Management Framework

A thorough crisis management strategy is critical for navigating unpredictable times This framework should define the methods, roles, and duties for dealing with various sorts of crises Key features include:

Leveraging Technology for Crisis Management

In 2025, technology plays a pivotal role in effective crisis management Organizations should leverage digital tools to enhance their crisis response capabilities:

AI-Powered Risk Monitoring: Use artificial intelligence to discover early warning indicators of imminent crises, allowing for preemptive action

1 Data Analytics: Employ advanced analytics to help decision-making during emergencies, providing insights into trends and probable outcomes 2 Cloud-based Crisis Management Platforms: Implement centralized systems to coordinate response activities and smoothly share information amongst teams 3 Digital Communication Tools: Using multichannel communication systems to guarantee timely and consistent communications for all internal and external stakeholders

Risk Assessment and Scenario Planning: Regularly assess potential hazards and devise response plans for various scenarios. This proactive strategy assures preparedness for multiple scenarios

1. Crisis Response Teams: Create a cross-functional team with well-defined roles and decision-making authority This team serves as the foundation of any crisis response operation 2 Communication Protocols: Create clear internal and external communication parameters during a crisis to avoid disinformation and confusion

Resource Allocation: Ensure that all relevant resources, including financial, human, and technological, are available and ready to deploy as needed

Regular Training and Simulations: Conduct crisis simulations to evaluate and improve your reaction capabilities These drills help teams prepare for real-world issues by detecting gaps in their plans

Implementing a strong crisis management strategy allows organizations to respond quickly and effectively when crises arise This framework must be reviewed and updated regularly to ensure its relevance in the face of evolving threats A proactive and systematic approach allows organizations to limit damage and recover more successfully

By adopting these technologies, businesses can enhance their capacity to anticipate, address, and recover from crises. However, it's crucial to balance technical advancements with human wisdom Although technology facilitates strategic decision-making, outstanding leadership and a deep comprehension of the organizational context are still necessary

Building a Resilient Corporate Culture

An organization's capacity to handle crises largely depends on its corporate culture Important tactics for building resilience consist of the following:

1

Encouraging Flexibility: To guarantee a proactive and adaptable workforce, encourage staff members to welcome change and hone their problem-solving abilities

2

Stressing Ongoing Education: To keep teams ready for new challenges and provide opportunities for skill development and knowledge exchange.

3

Emotional Intelligence Development: Develop leaders who can effectively control their own and others' emotions during stressful times, hence creating a supportive workplace

4

Encourage Open Communication: Create an environment where employees feel comfortable voicing problems and sharing ideas Transparent communication promotes trust and teamwork

By incorporating these ideas into their organizational culture, businesses can establish a workforce better prepared to deal with uncertainty and contribute to the company ' s overall resilience. A strong, unified culture functions as a stabilizing influence, especially during times of tremendous turmoil.

Businesses must develop resilience and strong crisis management skills to navigate the uncertainty of 2025 and beyond. In addition to surviving disasters, companies can become stronger and more competitive by creating solid frameworks, utilizing technology, and cultivating a resilient culture By adopting these tactics, companies can remain focused on long-term growth and sustainability while being ready to take on obstacles head-on

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