As a business owner, hard work and persistence brought you to where you are today but sometimes it takes capital to reach the next stage While many business owners are intimidated by applying for financing to grow their business, securing funds ultimately comes down to planning: you have to know how much money you need and how it will help you achieve your goals.
RBC recently sat down with new and established Canadian business owners and their banking advisors — and here’s their advice for entrepreneurs looking to secure the funds to fuel their business’s growth.
Leverageyoursuccessestofuel yourbusinessgrowth
Whether you ’ re a new business owner or a long-time entrepreneur, you can use your past experiences to showcase your ability to manage business funds These success stories can demonstrate to lenders and investors that youre a credible business owner with the skills and vision to effectively leverage funds for growth
Erik Wigger, owner of FullMoon Autoworks, has a similar story After renting his business space for two years, Wigger’s lease was up, and he was faced with a decision to either relocate or purchase the space. He worked with Diana D’Aoust, his RBC Relationship Manager, to showcase his business’s ability to support the property’s purchase, ultimately securing the funds he needed to drive exponential growth “Erik has a really strong business mind and proved he had been successfully operating out of this location for some time,” she explains
But needing funds for growth isn’t only reserved for new business owners Seasoned media entrepreneurs Raja Khanna and Dan Fill of Dark Slope sought funding for a project that would revolutionize the way they produced content “We went to RBC with the idea to build a giant, multi-million-dollar LED volume wall,” says Khanna, explaining that an LED volume wall is a system of linked high-end LED panels used to display video footage or 3D content behind a production’s actors They worked with Rebecca Rombeiro, a senior relationship manager for RBC’s Media and Entertainment Commercial Banking Team. “Rebecca didn’t flinch. I think the track record Dan and I have of taking calculated risks and having them work out gave RBC the confidence to support this very capital-heavy build,” Khanna adds
Knowyournumberstoprepare forfinancing
Business is all about numbers you have to know how much you ’ re earning and spending and what you need to achieve your business goals Before discussing your financial plan with your banker, gather all your business’s financial reports, forecasts, and plans
“I am very detail-oriented,” says Swedlove “So, when I put my forecasting together, I didn’t miss by a cent When you have so much on the line, you can’t miss anything Joanne and I ran the numbers so many times to make sure the financing plan made sense ”
Wigger was just as prepared for his meetings with D’Aoust. “Erik came in with a three-year forecast analysis,” she says. “He put together a business plan, projections and an analysis of the industry, and he can he is in terms of his growth numbers not just for your b you need to be to stay on
Buildarelations afinancialpartn
When your financial partne is aligned with your vision, you secure financing at th relationship with a banker or a mortgage can help y support
Wigger had to move quick Because he already had a she was able to arrange th the deal on time “Diana reduced a lot of worry during a time of big change,” says Wigger “With her in my corner, I could approach the purchase of this property with confidence ”
Khanna and Fill’s long-standing relationship with their advisor has also helped them secure financing over many years in the media business “In our world, there are a lot of tax credits and production financing available, and RBC has been instrumental in getting us access to that.”
Whether you ’ re looking to expand your business to another location, invest in technology or equipment to improve your operations, or expand your products, accessing capital can help you make the next move With the right planning, preparation, and relationships in place, you can put yourself in a position to secure the financing you need
D’Aoust also encourages business owners to bring their entire advisory team together, recalling how Wigger let her work closely with his lawyer and accountant “Some owners like to keep their advisors separate But when we work together, we ’ re all trying to get to the same goal,” she adds
This article was originally published on RBC’s My Money Matters blog.
The Reality Check
Let's talk about what's happening right here at home. The recent H&R Block incident should serve as a wake-up call for all of us. Hackers managed to exploit vulnerabilities to steal millions in tax refunds from the Canada Revenue Agency, using something as simple as a fake "Tomato Street" address
This breach led to over $6 million in fraudulent refunds being paid out, affecting hundreds of Canadian taxpayers
As someone who has witnessed the evolving cybersecurity landscape firsthand, I must be direct: 2024 has already proven to be a watershed year for cyber attacks in Canada, and small businesses are increasingly in the crosshairs
The statistics are sobering Over 43% of cyberattacks now specifically target small businesses
Why? Because cybercriminals know that smaller organizations often lack robust security infrastructure Just last month, we witnessed another massive breach affecting Canadian organizations, including Canada Post and several major corporations, where employee data was exposed through a vulnerability in file transfer software.
The Cost of Inaction The Bottom Line
Let me be clear about the financial stakes: the average cyber breach costs small businesses around $200,000
For many businesses, this isn't just a setback – it's potentially catastrophic In fact, 94% of small and medium-sized businesses faced cyber-attacks this year alone, a dramatic increase from 73% last year
The
Here's something many don't realize: having proper cybersecurity measures through a Managed Security Service Provider (MSSP) can actually reduce your cyber insurance premiums. Insurance providers recognize that businesses with proactive security measures are lower-risk clients.
Think of it as installing a security system in your home – your home insurance rates often go down as a result
The landscape has changed Small businesses are no longer flying under the radar of cybercriminals
In fact, with 31,468 "material" privacy breaches reported to the CRA from March 2020 to December 2023, it's clear that Canadian businesses of all sizes are in the crosshairs
Dont wait for a breach to take action The combination of proper security measures and cyber insurance isn't just an expense – its an investment in your business's survival
Remember, cybersecurity is about safeguarding your business, your customers, and your future By implementing the right measures and partnering with the right providers, SMBs can navigate this complex landscape with confidence
As a business owner, you need three key elements working together:
Basic Security Infrastructure: Implement fundamental security measures like firewalls, encryption, and multi-factor authentication.
Managed Security Services: Partner with an MSSP to monitor and protect your systems 24/7.
Cyber Insurance: Transfer some of the financial risks to an insurance provider, but make sure ransomware attacks are covered – surprisingly, many policies don't include this critical protection
AboutAuthor:KrikorTengerian
As the CEO of a cutting-edge cybersecurity company, Krikor brings over two decades of extensive experience in shaping and securing IT environments With a proven track record in business management, Krikor consistently delivers timely and budget-conscious solutions, ensuring the alignment of the business needs with strategic cybersecurity goals. Proficient in strategic budgeting and infrastructure analysis, Krikor drives the company ' s commitment to cybersecurity excellence Krikor is dedicated to fostering a culture of innovation and excellence, driving Secur-IT Data Solutions cybersecurity company to new frontiers through visionary leadership and a steadfast commitment to securing the digital landscape
Key Takeaways from Cyberimpact’s 2024
Canadian Small Business Report
As the backbone of Canada’s economy,small and medium-sized enterprises (SMEs) play a critical role in shaping the nations job market and economic resilience They account for 88 2% of all privatesector jobs and provide a livelihood for a significant portion of employed Canadians As we closein on the end of the year,Cyberimpact's 2024 Canadian Small Business Report offers valuable insights into the evolving landscape of these essential businesses
Cyberimpact surveyedover 577 businessowners and marketers across Canada, aiming to capture a detailedsnapshot of how small and medium-sized enterprises (SMEs) are navigating today’srapidly evolving marketplace
This comprehensive report highlights the critical challenges SMEs face such as employee retention and economic pressures and explores the innovative strategies they’re employing to stay competitive From implementing creative marketing tactics to refining operational efficiencies, Canadian SMEs are showing remarkable adaptability and resilience in constant change
Below are three pivotaltakeaways from the report that provide a snapshot of the current state of Canadian small businesses:
GeoffreyBlanc, GeneralManageratCyberimpact
Employee Retention Challenges in a Changing Workforce
One of the greatest challenges SMEs face today is retainingtalent in an era of high turnover and shifting employee expectations With frequent turnover impacting productivity and growth, business leaders are more focused than ever on strengthening retention strategies
Employee retentionstudies indicate that onethird of employees leave their jobs within the first six months However,according to Cyberimpact’s report, on average, employees in the surveyed organizations stay for 3 to 5 years (26 6%), while only a small percentage (10 57%) remain for less than 2 years
Regular compensation reviews,transparent communication, and flexible work policies effectively foster employee loyalty Notably, the hybrid work model has emerged as a popular solution, with many employees indicating higher productivity and satisfaction in flexible or remote settings SMEs recognize that adaptingto these preferences is critical to retaining their workforce
Email Marketing Continues to Deliver Value 02 03
Social Media as aCore Marketing Strategy
For CanadianSMEs, social mediahas transitioned from an optionalmarketing channel to an essential tool for growth Platforms like Instagram, Facebook, and LinkedIn offer small businesses an affordable and impactful way to connect with their target audiences, build brand loyalty, and engage customers directly
Social media’s low-cost, high-reach nature allowsSMEs to maximizevisibility and engagement on a budget,making it indispensable in today’s marketing toolkit By crafting authentic, relatable content, SMEs can create meaningful connections that drive long-term brand loyalty
However, using socialmedia as a marketing tool requires SMEs to maintainan active and growingpresence, which can take time and effort With 54% of SME marketing teams being a one-person operation, this effort can quickly become overwhelming, potentially causing issues down the line
Though newer digital tools may capture more attention, email marketing remains a reliable powerhouse within the marketing mix The report shows that CanadianSMEs continue to see substantial value in email for customer retention and engagement, with 22% notingthat it’s theirtop driver of leads, second only to social mediaat 38%
Businesses can fosterstronger relationships with their customerbase by using targeted email campaigns to deliver promotions, company updates, and personalized content This direct, customized communication enables SMEs to stay top-of-mind and maintain trust among their clientele
The insights from Cyberimpact’s latest report highlight how Canadian SMEs are expertly balancing traditional approaches with innovative strategies to navigate today’s challenges. By prioritizing employeesatisfaction, leveraging social media for meaningful connections, and usingemail marketing to retain loyalcustomers, these SMEs have set themselves up for long-term success.
The report also underscores the importance of agility and a forward-thinking mindset in today’s business climate Many SMEs are actively seekingways to understand and anticipate customer needs, enabling them to stay competitive and responsive By combining fresh, data-informed insights with proven business practices, SMEs are not only addressing current challenges but also buildinga strong foundation for future success in an unpredictable landscape
As the cornerstone of the Canadianeconomy, SMEs are not only adapting to current trends but are also layingthe groundwork for sustained growth.This will ultimately support the country’s workforce and economic vitality well into the future
Dive into the full Cyberimpact reporthere to uncoverthe detailed insightsand trends Canadian SMEs are leveraging to navigate today’smarketing challenges
andtheFutureofSustainability
Brittany Goldhawke
Heather Kingdon Director, AfA and Investor Relations
Communications Manager at Foresight Canada
Achieving net zero is essential for the planet, but intention must be matched by tangible support for climate tech SMEs Canadian climate tech companies urgently need resources to scale and secure the capital required to expand their impact Foresight Canada and Social Innovation Canada's new Earth Tech: 2050 impact accelerator, led by Brittany Goldhawke, Foresight Canada’s Director of Accelerate from Anywhere and Investor Relations, is focused on equipping these ventures with the knowledge and tools they need to scale
Earth Tech: 2050 is designed to support SMEs that individually have the capacity to reduce or remove 0 5 gigatonnes of CO2e by 2050 The program fosters partnerships, connecting innovators with industry experts and a supportive network that helps SMEs scale fast and effectively, to achieve significant climate impact by 2050 Ventures begin the program by diving deep into the unique challenges they face, identifying key roadblocks to reaching their next milestones With these insights, Foresight brings in their Executives' in Residence (EIRs) to tackle key scope of work for the ventures, including pilot and demonstration projects, strategic advisory services, a blend of dilutive and non-dilutive funding assistance, and curated matchmaking with industry leaders, investors, and ecosystem partners. The goal is to guide ventures from early-stage technology readiness through advanced commercialization, fasttracking their market impact
Goldhawke notes, “We built Earth Tech: 2050 to support ventures tackling some of Canada’s biggest climate challenges. Recognizing that no individual venture requires the same kind of support, our goal with Earth Tech: 2050 was to rather provide each venture with a niche experience grouped around their most pressing challenges. Some ventures receive full targeted support around their fundraising strategy and investor matchmaking, while others need all hands on deck to support scaleup of their pilot plant. We can bring in some of the best in our ecosystem to roll up their sleeves and get the work done for our ventures, with the goal to push these ventures towards commercial scale applications.Our ventures receive an unparalleled level of support, thanks to the funding provided by our partners at RBC, Peter Gilligan Foundation, and Bullfrog Power.”
Upon completing the nine-month program and initial pilots, ventures can continue leveraging Foresight’s ongoing support This includes featuring their solutions on Foresight’s Cleantech Adoption Platform and participating in Innovation Challenges, all designed to drive widespread industry adoption of cleantech solutions
Foresight understands that scaling a business is a journey—one with its ups and downs, and one that thrives with the right tools, knowledge, and advice. Earth Tech: 2050 is designed to equip ventures with the comprehensive support they need to navigate this journey By providing strategic insights, connecting them with vital resources, and fostering partnerships within the ecosystem, the program enables cleantech innovators to overcome barriers, reach commercialization, and drive lasting impact
Learn more about Earth Tech: 2050
As 2025 draws near, Canada's small and medium-sized business (SME) sector is expected to change dramatically Advancements in technology, shifting consumer demands, and international economic influences are propelling these transformations To remain competitive, SMEs need to identify and adjust to five crucial trends that will shape the upcoming era of business These shifts offer a mix of challenges and opportunities, and by leveraging them, SMEs can improve their competitive advantage, foster innovation, and achieve lasting success
01
Strategic Integration of Generative AI
Generative AI is expected to significantly transform SMEs' operations and value creation By 2025, AI-driven solutions will be widely adopted, aiding in content creation, data analysis, and automating intricate tasks AI applications will empower SMEs to streamline operations by automating marketing materials, accelerating product design, enhancing customer service, and improving business intelligence
ImageCourtesy:Canva
The advantages encompass AI-generated content for marketing, swift prototyping in product development, and sophisticated chatbot systems for customer support A report from Scale AI indicates that generative AI has the potential to add as much as $100 billion to the Canadian economy by 2030 To leverage these advantages, SMEs must invest in AI training, focus on data quality, and build partnerships with AI solution providers
However, AI presents particular challenges Addressing data privacy and upholding ethical standards while guaranteeing human oversight will be essential SMEs should establish welldefined governance frameworks to implement AI effectively, ensuring a balance between innovation and accountability
Sustainability and Circular Economies
Sustainability is transitioning from an option to an essential requirement for SMEs By 2025, embracing sustainable practices will set innovative companies apart. This entails incorporating circular business models highlighting the importance of reuse, repair, and recycling Small and medium enterprises should prioritize sustainable supply chains, renewable energy sources, and initiatives to achieve zero waste
The circular economy offers a remarkable opportunity, boasting a global potential of $4 5 trillion Canadian SMEs can capitalize on this opportunity by performing product lifecycle assessments, investigating sustainable materials, and establishing partnerships for closed-loop production Government initiatives, including the Circular Economy and Government Procurement Program, allow SMEs to embrace sustainable practices and explore new market possibilities
By focusing on sustainability, SMEs can reduce expenses while appealing to environmentally aware consumers. Moreover, they play a significant role in advancing Canada’s climate objectives and establishing a more robust and sustainable business model for the future.
Hyperautomation and Intelligent Enterprises
It has also been projected that by 2025, SMEs will rely on hyperautomation, which integrates machine learning, bundled software, and other automation tools Its fundamental components include AI, business process management, advanced analytics, and robotic process automation (RPA) The numerous benefits include improved efficacy, reduced errors, and data-driven decisionmaking
Faster adoption of hyperautomation is possible for SMEs because they have fewer legacy systems to contend with. According to a survey by AWS, small and medium-sized enterprises (SMEs) are expected to adopt these technologies faster, leading to improved productivity and flexibility To successfully deploy hyperautomation, SMEs need to identify operations that may be automated, make use of cloud-based platforms, and train their employees better As new digital dangers are introduced by automation, cybersecurity also becomes a priority
Hyperautomation offers long-term benefits, providing SMEs with a solid foundation in a digital-first market, while initial investments may appear overwhelming Simplifying processes and encouraging a more agile business model should be the primary goals of any strategic implementation effort
Customer Experience as the Ultimate Differentiator
It should also be noted that exceptional customer experience will be crucial for SMEs by 2025. Consumers today expect personalized and seamless interactions, a trend that is likely to grow even stronger in the future SMEs should prioritize strategies such as omnichannel engagement, datadriven personalization, and proactive service
A comprehensive omnichannel presence guarantees a uniform brand experience, and advanced analytics and AI tools can facilitate personalized communications Building an emotional connection and fostering authentic engagement will enhance brand loyalty even more. The global market for customer experience as a service is anticipated to expand considerably, presenting opportunities for SMEs capable of addressing these needs
Investing in customer data platforms, training staff in customer-centric approaches, and acting on feedback will distinguish SMEs from the competition Focusing on customer satisfaction enhances loyalty, encourages referrals, and builds a strong reputation for excellence
05
Resilience in the Age of Uncertainty
The importance of adaptability for small and medium-sized enterprises (SMEs) will dramatically shift in 2025 Addressing economic instability, technological changes, and unforeseen disruptions necessitates a forward-thinking strategy SMEs ought to prioritize the diversification of their supply chains, prepare for multiple scenarios, and embrace adaptable business models
Investing in cybersecurity and digital infrastructure is also essential Establishing financial reserves, cultivating a culture of innovation, and bracing for crises can fortify businesses against future shocks Emphasizing resilience can help SMEs maintain their agility and flourish in unpredictable environments.
With the approach of 2025, the business environment for Canadian SMEs is poised for change Embracing these five trends generative AI, sustainability, hyperautomation, customer experience, and resilience will enable SMEs to navigate the complexities ahead effectively. Success is found in proactive adaptation and strategic planning, which positions them for sustained growth in a dynamic world
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
How
Amit Arora, President at Chapeau!
Smarter Decision-Making
AI-powered analytics tools help SMBs make informed decisions by processing large volumes of data. From predicting sales trends to understanding customer behavior, these tools provide insights that enable better resource allocation and planning, keeping businesses ahead of the curve
Small and Medium Businesses Leverage AI to Improve Their Operations
As the president of Chapeau!, I’ve seen firsthand how Artificial Intelligence (AI) can transform small and medium-sized businesses (SMBs) Embracing AI isnt just about staying competitive it’s about tackling challenges and unlocking new opportunities By automating manual tasks, providing actionable insights, and streamlining operations, AI enables businesses to focus on growth and innovation
Automating
Manual Processes
AI eliminates time-consuming tasks like data entry, scheduling, and customer service management Tools such as chatbots handle customer queries 24/7, while AI inventory systems track stock levels and predict restocking needs This automation saves time and allows teams to focus on strategic priorities
Saving Time and Costs
AI streamlines tasks like payroll processing and compliance checks, reducing overhead and administrative costs. Studies show that adopting AI can increase productivity by up to 40%, freeing resources for investment in growth source: Infosys Knowledge Institute
At Chapeau!, we’re passionate about helping SMBs navigate the AI landscape. Our “crawl, walk, run ” methodology ensures we recommend practical solutions starting with off-the-shelf tools and building custom solutions only when needed. We’re here to support you every step of the way.
If you ’ re ready to explore how AI can transform your business, reach out to Chapeau! Let’s unlock your potential together
Janice Liu Business Woman of the Month
Raising the Bar in Tech Empowerment via Trailblazing Innovation
It is no secret that data is the new liquid gold. Businesses that understand how to harness the power of their first-party data and use it to create new revenue opportunities and drive growth are thriving At the forefront of this booming industry is Janice Liu, CEO and Founder of Mantis and CanadianSME Business Magazine’s Business Woman of the Month for October A seasoned entrepreneur, Janice has built a career centred on her innovative approach to tech-focused enterprises and her commitment to social empowerment through communityfocused initiatives
Co-Creating the Future of Data with Mantis
Founded in late 2023, Mantis is a global data consultancy that helps businesses uncover the value hidden in their firstparty data Under Janice’s leadership, the company has grown rapidly with a client roster that includes top players in finance and adtech Mantis specializes in turning vast, underutilized data into profitable lines of business. The company prides itself not only on delivering tangible results, but also for their commitment to ethical data use, ensuring long-term compliance in today’s fast-evolving regulatory landscape
“Dataisthefuture,andthatfutureisconstantly
Building Inclusive Communities A Global Advisor and Versatile Leader
Aside from her entrepreneurial spirit, Janice is deeply passionate about her work empowering women and marginalized communities She co-founded Superclub, an initiative dedicated to helping BIPOC leaders overcome the unique challenges they face in leadership by fostering mentorship, collaboration, and amplifying diverse voices She is also the co-founder of Filling the Gap, a Toronto-based nonprofit women ’ s empowerment conference, where all proceeds are donated to the Barbra Schlifer Commemorative Clinic, which supports marginalized women who have experienced violence by providing legal representation, translation, and counseling services
Janice's expertise extends far beyond Mantis She is an active board member, angel investor, and advisor, using her background in data consulting to help both startups and established companies thrive As one of the youngest to hold a senior-level leadership role at one of Canada’s largest marketing and advertising firms, Janice is also a sought-after thought leader in advertising and marketing strategy, having spoken on panels at DevTO, TechTO and Impact 2023 Cornerstone Annual Meeting.
Through her roles in business and community leadership, Janice is shaping the future of tech and business, both in Canada and internationally Her ability to combine sharp business acumen with a dedication to social impact sets her apart as a versatile and compassionate leader in the corporate world and beyond
About Janice Liu
Janice Liu is an entrepreneur who has built and scaled tech-based services and products across B2B and B2C. Her experience leading and operating a data-first consultancy at one of Canada's largest ad agencies gives her a unique insight into seeing the opportunities, challenges, and nuances within the advertising and marketing industries.
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
Cloud technology is increasingly becoming a critical component of sustainable development for Canadian small and medium-sized enterprises (SMEs) as we approach 2025 In addition to operational efficacy, these organizations are adopting cloud solutions to promote eco-friendly practices, minimize emissions, and optimize energy consumption This article explores the innovative cloud technologies on the brink of transforming the sustainability landscape, provides actionable steps for implementation, and emphasizes Canadian companies' successful utilization of these advancements
AI-driven energy management systems are a stateof-the-art solution in cloud technology These platforms employ real-time data analysis to monitor and optimize energy consumption, automatically making adjustments to ensure optimum efficiency AI systems can recognize energy usage trends, reduce peak loads, and recommend more efficient equipment operations This not only results in substantial cost savings but also substantially reduces businesses' carbon footprint
GreenCloudProviders
A growing number of significant cloud service providers have pledged to use 100% renewable energy by 2025 In fact, SMEs can significantly reduce indirect emissions generated by electricity and heat consumption by selecting a provider that emphasizes renewable energy additionally, these providers fund initiatives such as green data centres and carbon offset programs By collaborating with sustainable cloud providers, companies can enhance their corporate social responsibility and align their IT infrastructure with broader environmental objectives
EdgeComputingforReducedDataTransfer
Edge computing is becoming a game-changing technology that processes data close to its source instead of relying exclusively on centralized data centres Edge computing significantly reduces the energy consumed during data transfer and storage by reducing the distance data must traverse This localized data processing can be especially beneficial for applications requiring minimal latency, such as industrial automation or autonomous vehicles It also promotes environmental sustainability by alleviating the burden on data centres, which are substantial energy consumers
ServerlessComputing
The rise of serverless computing has radically altered businesses' approaches to application deployment Serverless models allow businesses to operate apps with minimal overhead They don't have to worry about infrastructure scaling or managing servers Optimal energy utilization and minimal idle time are achieved by intelligent resource allocation, depending on demand Businesses can save money and cut down on energy use by using this method, which charges them only for the computing power they use One way the environmental impact is decreased is by reducing the demand for physical hardware
Thanks to advancements in data storage technologies like DNA data storage, more efficient long-term data retention is on the horizon These techniques may one day allow for the energy-efficient, space-saving storage of massive volumes of data The data storage requirement is increasing exponentially; therefore, sustainable storage solutions can result in substantial energy savings Furthering their efforts to save the environment, cloud providers are investigating cold storage alternatives, which store data not accessed often in energy-efficient formats.
The route to long-term cloud adoption begins with a thorough analysis of the existing IT infrastructure Businesses should assess their existing energy use, discover inefficiencies, and consider the environmental impact of their operations This audit will be the foundation for developing a sustainable strategy customized to their requirements
SetSustainabilityGoals
Establishing clear, measurable goals is critical Companies should set clear targets for decreasing energy usage, lowering emissions, and implementing environmentally friendly practices These objectives should be consistent with industry standards and legal regulations while also being ambitious enough to result in substantial change Setting these benchmarks establishes responsibility and a framework for tracking progress over time
Choosing a cloud provider with environmentally solid credentials is critical Companies should consider suppliers' energy policies, renewable energy use, and carbon neutrality programs Providers who have invested heavily in sustainable technology, such as Google Cloud, Microsoft Azure, and Amazon Web Services, frequently have tools and resources to help clients with their sustainability initiatives Engaging with a supplier who shares your environmental ideals can help you get closer to a better future
2 5 6 7 3 4
OptimizeWorkloads
Once a cloud provider has been selected, the next step is to optimize workloads This includes utilizing cloud-native tools to guarantee that resources are allocated efficiently Companies should study resource usage patterns and implement auto-scaling and load-balancing methods to reduce waste. Right-sizing workloads allow firms to avoid needless energy use while simultaneously cutting operating costs
Monitoring energy use and environmental impact is crucial for meeting sustainability objectives Cloudbased monitoring and analytics solutions provide insight into energy consumption trends, allowing businesses to find inefficiencies and areas for development These systems can also track carbon emissions, allowing businesses to report their environmental impact openly Businesses often use real-time data to make informed decisions and continuously improve their sustainability strategy
A successful sustainability project will invest in employee education Cloud computing has many advantages; employees must know how to use the new tools to their full potential Staff members can be more prepared to implement sustainable practices if they have access to workshops, training, and other opportunities for continuous education There will be a more significant overall impact when all employees are on board with environmental goals
Cloud computing is a dynamic and ever-changing industry Businesses should monitor developments in their industry and be ready to change their approach if necessary To find new ways to improve, it's a good idea to assess cloud infrastructure and sustainability practices often Businesses can use cutting-edge technology to sustain and boost their environmental initiatives if they are agile and flexible
Canadian Case Studies Canadian Case Studies
AWS cloud services are employed by Canada's most prominent weather provider to process vast quantities of data efficiently. Their energy consumption has been considerably reduced by 50% as a result of their transition to the cloud, which has reduced their hardware requirements
Using cloud technology for its smart community initiatives, Toronto-based real estate developer Tridel leads in sustainable building Their cloudbased building management solutions maximize energy use, guaranteeing that homes are affordable and ecologically benign. Tridel has significantly lowered energy waste by applying data-driven insights, highlighting the possibilities of cloud solutions in real estate
Ontario utility provider Energy+ Inc has improved its processes using an AWS-powered Outage Management System This method has enhanced customer service and lessened the demand for more data centre architecture Energy+ has reduced its energy footprint and simplified procedures using the cloud, proving the efficiency gains achievable by wise cloud use.
AWS IoT Core was utilized by BGIS, a worldwide facilities management company, to create a Smart Water Filling Station Solution. With the help of cloud computing, this program encourages people to use reusable water bottles instead of single-use ones, which cuts down on plastic waste The study showcases the practical benefits of cloud-based technologies and how they may drive environmental sustainability
Cloud technology is helping Canadian SMEs build a more sustainable future Businesses that use these innovative solutions can save operational costs, minimize their environmental impact, and become pioneers in the transition to a green economy Cloud technology has enormous promise for fostering long-term growth, and businesses that use these tools will be well-positioned for success in 2025 and beyond
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
During these uncertain times, there’s an evergrowing need to drive economic and social progress to meet the rising demand of the burgeoning job opportunities and growing market. As 2025 approaches, entrepreneurial leaders in Canada advocate for initiatives that integrate economic growth with social impact. This feature emphasizes three pioneering individuals and entrepreneurs who have effectively reconciled profitability with purpose, providing inspiration and direction for the upcoming generation of Canadian entrepreneurs
Michele Romanow, the co-founder of Clearco, is utilizing AI-driven technology to revolutionize how entrepreneurs secure funding Clearco democratizes financial access by providing e-commerce enterprises with performancebased, non-dilutive capital By 2024, Clearco had become the world's largest investor in the e-commerce sector, having invested over $3 2 billion in over 7,000 ecommerce businesses across ten countries It is crucial to note that Clearco has made substantial progress in its efforts to provide support to underrepresented founders
With fast digital transformation shaping company landscapes, Michele predicts unprecedented potential for entrepreneurs in 2025. Her advice for those entering the entrepreneurial realm is clear and motivating: “Start now. It's never going to feel like you ' re perfectly ready ” She compares business to leaping into cold water, encouraging people to plunge despite the initial suffering “You have to jump You have to be cold because as soon as you start swimming, you figure out how to do it,” she emphasizes
Tobi Lütke: Enabling Global Commerce
As Shopify's founder and CEO, Tobi Lütke has been instrumental in empowering companies worldwide with game-changing e-commerce solutions Shopify is becoming a must-have platform for many companies, particularly since the epidemic hastened the transition to online shopping Societal, economic inclusion and growth goals are congruent with Tobi's objective of democratizing entrepreneurship
Tobi envisions a more accessible future for entrepreneurship in 2025, aided by AI-powered products such as Shopify Magic and Sidekick that empower merchants He believes in Canadian entrepreneurs' ability to reach worldwide greatness and promotes a "go-forgold" approach "It's possible to build world-class products here in Canada," he says, encouraging others to dream big
Sandra Odendahl: Leading Sustainable Finance
Sandra Odendahl, Senior Vice President and Head of Sustainability, Diversity, and Partnerships at BDC, is responsible for incorporating sustainability into Canadian business processes In fiscal 2024, BDC allocated $1 6 billion to climate and cleantech startups across multiple sectors Under Sandra's direction, BDC is aligning investments with an increased emphasis on environmental responsibility
As we approach 2025, Sandra emphasizes the growing relevance of sustainability in business, noting that climate change has become a significant concern for both customers and businesses "The biggest risk to entrepreneurs is that they'll lose their customers if they don't take action on sustainability," her message states. Consumers today place a higher importance on firms' environmental and social initiatives, influencing their purchase decisions
Positioning for Success in 2025
With their forward-thinking plans that are in sync with significant trends, these entrepreneurial leaders have a great chance of succeeding in 2025:
DigitalTransformation: Through leveraging artificial intelligence and several e-commerce platforms, Michele and Tobi are at the forefront of the fast-developing digital economy
SustainabilityCommitment: As the demand for environmentally responsible and sustainable corporate practices continues to rise, Sandra's work reflects this trend
InclusiveGrowth: Every one of these entrepreneurs is a champion of inclusivity, working to create opportunities for underrepresented communities while meeting social expectations for diversity
Advice for Aspiring Entrepreneurs
The following are some methods that aspiring business owners should take into consideration to achieve success in the year 2025, drawing from the views of these notable leaders: As Canada approaches 2025, these entrepreneurs are crafting a future in which economic success and social impact coexist. Their pioneering initiatives have established a compelling example for the next generation of corporate leaders and encouraged significant development across the country.
EmbraceDigitalTools: Establish a strong presence on the Internet and innovate in using technology to simplify business processes and interact with customers
PrioritizeSustainability: You must incorporate environmental and social responsibility into your business plan from the very beginning.
StayResilientandAdaptable: Always be ready to make adjustments and develop your business model to maintain your competitive edge and relevance
ThinkGlobally:Even very modest organizations can reap the benefits of global initiatives, which can help them expand their market reach
PursueInnovativeFunding: Investigate several funding sources best suited to your business's stage and growth objectives
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
Recruitment atNiagaraUniversity:
As the digital world expands, the demand for skilled cybersecurity professionals is skyrocketing
To meet this need, Niagara University is playing a key role in educating the next generation of cybersecurity leaders Through its specialized MS in Information Security and Digital Forensics, Niagara is preparing students to tackle the evolving threats facing today’s digital landscape.
The MS in Information Security and Digital Forensics program is designed to equip students with the technical expertise needed to defend against cyber-attacks, investigate data breaches, and safeguard critical information. With cybersecurity becoming a priority for industries worldwide, this program offers a comprehensive curriculum that blends theory with hands-on experience, ensuring graduates are prepared for real-world challenges in digital security.
Fidelis Jackson
Cybersecurity Enthusiast | Seasoned Credit Analyst | Graduate Recruitment Assistant at Niagara University
As a member of Niagara's recruitment team, I have the privilege of connecting with prospective students, sharing the exciting opportunities within this field, and showcasing the university’s commitment to fostering toptier talent. Our recruitment efforts focus on helping students understand the value of specialized programs like the MS in Information Security and Digital Forensics, which can open doors to rewarding careers in cybersecurity, digital forensics, and security management
AboutAuthor:FidelisJackson
Niagara University is proud to offer programs that address critical global needs. With cyber threats on the rise, the need for qualified professionals is urgent, and Niagara’s cybersecurity programs are designed to meet that demand. If you’re passionate about protecting digital landscapes and making an impact in the cybersecurity field, Niagara University is the place to start your journey.
Cybersecurity Enthusiast | Seasoned Credit Analyst | Graduate Recruitment Assistant at Niagara University Hey there, I’m Fidelis Jackson a seasoned credit analyst with 7 years of experience in the fast-paced world of banking, now diving headfirst into the exciting realm of cybersecurity With a sharp analytical mind and a passion for technology, I’m working toward becoming a Cybersecurity Analyst, ready to tackle the digital challenges of tomorrow In addition to my professional journey, I’m also a Graduate Recruitment Assistant at Niagara University, Ontario campus This role has been a thrilling experience, allowing me to engage with prospective students, represent the university at recruitment events, and help promote innovative academic programs. I’m always excited to connect with people, share opportunities, and be part of shaping future leaders. Outside of work and study, I’m all about balance. I love jamming to music, cheering on Manchester United (always!), and hitting the road to unwind. I also drive for Uber part-time, where I not only help people get to their destinations, but I also get to meet new people and enjoy those spontaneous, interesting conversations along the way My goal is simple: to fuse my strong analytical skills with my passion for cybersecurity and make a real impact on the future of digital security The world of tech is evolving rapidly, and I’m eager to be part of the journey
DrivingEconomicGrowthandSocialImpactinCanada
Social entrepreneurship, which combines business strategies with social goals, is thriving in Canada This innovative strategy reshapes the national economy by tackling essential social and environmental challenges while promoting economic sustainability With the arrival of 2025 on the horizon, social enterprises are set to play a crucial role in shaping Canada’s financial landscape, demonstrating their importance to both economic growth and societal progress
Among 45 major economies, Canada ranked first in a Thomson Reuters Foundation survey that recognized the country's pioneering spirit in social entrepreneurship The sector's expansion has resulted in notable economic contributions For instance, in 2019, social businesses in Vancouver's Downtown Eastside generated $63 million in monetary benefits, yielding an outstanding return of $4 for every $1 invested
In 2021, the non-profit sector, which includes numerous social companies, added almost 200.2 billion Canadian dollars to the gross domestic product Also, nearly 2 5 million people, or about 15 3% of the workforce, were employed by it One component of the Social Innovation and Social Finance Strategy, which the Canadian government unveiled in recognition of the sectors potential, is the Social Finance Fund, which has a budget of 755 million Canadian dollars (CAD) over 10 years to encourage development and new ideas
SuccessStories: CanadianSocialEntrepreneurs
MakingaDifference
Skwachàys Lodge, Vancouver: By combining tourism with preserving Indigenous culture, Skwachàys Lodge showcases the strength of social enterprise The hotel uses the money it makes from tourists in Vancouver to support First Nations artists and their studios and galleries This helps to keep cultural traditions alive while also creating economic opportunities
East Van Roasters, Vancouver: East Van Roasters addresses multiple societal issues by making high-quality organic coffee and providing women with job training and mentorship. This approach exemplifies how social entrepreneurs are changing the world by solving social problems through their profitable economic operations.
FoodShare, Toronto: Indigenous communities, Black communities, people of colour, individuals with disabilities, and low-income families are some of the groups that FoodShare aims to help combat food insecurity in Toronto Social companies like FoodShare fight systematic injustices by interacting directly with these communities
Green Shield Canada: Green Shield Canada is well-known for its health advantages, but it has also broadened its reach with a three-pronged solid social approach that includes investing in community activities, supporting corporate responsibility, and driving social change Its dedication to mental health research and community programming demonstrates how huge firms may apply social entrepreneurship concepts to achieve long-term impact
These projects show how social entrepreneurs employ different approaches to address critical environmental and social issues while making money
Challengesand Opportunities
Despite its success, social entrepreneurship in Canada encounters challenges, most notably when trying to secure financial backing Quite a few financiers have yet to hear of these novel company concepts Also, it's difficult to balance social agendas and financial viability, particularly for startups
Nonetheless, a variety of opportunities are arising Consumers place greater importance on ethical and sustainable products and services, fostering a positive atmosphere for social enterprises Moreover, the increased focus on environmental and social justice matters opens the door for creative solutions
Someofthepromisingareasinclude:
Technology integration: Enhancing operational efficiency and societal impact through AI and blockchain, among other technologies
Cross-sector partnerships: Working together with government agencies, corporations, and non-profits to enhance effectiveness
Impact measurement: Building frameworks to ensure that the results of social initiatives are communicated effectively
Circular economy initiatives: Developing models that optimize resource utilization and reduce waste.
TheFutureofSocialEntrepreneurship inCanada
Anticipating the future, social entrepreneurship in Canada is poised for significant expansion By 2025, it is expected to tackle intricate societal challenges while contributing significantly to economic growth Anticipated outcomes involve broader acceptance of social enterprise models, incorporation into government contracts, increased funding opportunities, and enhanced collaborations with conventional businesses
The prospective economic and social advantages are substantial. Social enterprises are expected to encourage innovation in sectors such as green technology, sustainable farming, and affordable housing solutions and create inclusive employment opportunities, particularly for underrepresented communities
Entrepreneurs who are enthusiastic about creating social change while also operating lucrative enterprises have the opportunity to take advantage of a transformative opportunity presented by the burgeoning area of social entrepreneurship in Canada Considering that Canada continues to hold a leadership position in this industry, the possibility of making a substantial influence through entrepreneurial endeavours has never been more promising
Your role in staying updated is integral to our shared mission of fostering a community of innovators. CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle @canadian sme on X to remain updated on all business trends and developments Your support is crucial to our mission
Michael Gladstone Principal of PinnacleCIO
ThefixforSMEs’ fourbiggesttechchallenges
Marketing, customer service, HR, invoicing, providing your core goods and services there’s no question running a successful SME means doing a lot despite a smaller pool of resources From automation to AI, technology has promised to bridge the gaps but it doesn’t always drive the desired results
From operations to finances, the vast majority of SMEs say technology is “ very important” or “somewhat important” to all their business functions, according to a recent survey by SMB Group But smaller businesses also report significant hurdles seeing results from their digital initiatives
What’s holding SMEs back from realizing the cost savings, productivity and efficiency gains, data-based business insights and other improvements they expect to drive from technology investments?
Difficulty figuring out which solutions are best
Invoicing, customer relationship management, collaboration there’s literally an app for everything now There are also countless solutions and vendors to choose from, making finding the best choice for your organization an overwhelming prospect
The fix: Every small business is unique and finding the best tools starts with understanding your own needs How many people will be using the solution? Do they work onsite or remotely? What are you trying to achieve? Do you have compliance requirements? Start your search by looking within A detailed needs assessment will pinpoint exactly what you need and help to narrow down the options to find the best fit for your business
Difficulty integrating new systems
Many apps and solutions promise a seamless user experience where you don’t have to be a tech whiz to easily access and hand off tasks and data or to work across platforms Sounds great in theory, but too many organizations don’t realize the time savings and other anticipated benefits because their solutions don’t work as well together as anticipated Even worse, disjointed technologies can create data silos and business blind spots
The fix: Platforms and solutions don’t exist in a vacuum As you consider any given solution, it’s important to look at how it fits with your existing tools and its role within your overarching tech strategy In evaluating the options, look for integrations and cross-compatibilities with your other tech tools and don’t forget to consider the ease of connecting your various solutions
Concerns about data and privacy
While you might think they have bigger fish to fry, smaller businesses are big targets for cyberthieves. According to research, nearly half of scams target SMEs And whether malicious or accidental, breaches can be particularly impactful for smaller orgs, including lost revenues and reputational damage
The fix: A disjointed approach to technology can create inadvertent gaps Thinking holistically about your solutions and internal practices for example, sharing user accounts and passwords can help you identify and address vulnerabilities
Lack
If it’s not your main business focus, the work and complexity of managing your technology can feel like more of a burden than a benefit.
The fix: When you’re small but mighty, you probably don’t have headcount to spare. But technology expertise doesn’t have to be a full-time investment. Look for scalable, on-demand advisors and solutions that can address whatever challenges you’re facing with right-sized expertise and pricing
Running a successful SME is all about driving maximum impact from your investments and technology is no exception Employing a holistic, strategic view can help your business overcome these common challenges and pinpoint the solutions that can truly deliver for your organization
Michael Gladstone is the Principal of PinnacleCIO. PinnacleCIO helps small & medium enterprises solve business problems by leveraging technology
Fida’s approach is rooted in a commitment to quality and customer satisfaction. With a team of consultants boasting Canadian finance and accounting backgrounds and local senior developers, Syncoria delivers solutions that not only meet technical requirements but are also aligned with clients’ strategic goals. As a passionate advocate for Canadian businesses, Fida emphasizes localization in Syncoria’s solutions, ensuring they meet the specific needs of the Canadian market His leadership has cultivated a company culture that values innovation, precision, and a relentless focus on client success
Empowering Canadian SMEs with Odoo: Insights from Fida Zaheer,
CEO of Syncoria-Canada’s prime Odoo Gold partner
Fida Zaheer, president and CEO of Syncoria, is a visionary leader with over 20 years of experience in open-source technology and business process optimization Under his guidance, Syncoria has become a top Odoo implementation partner in Canada, renowned for delivering customized, ontime, and on-budget solutions that drive measurable impact for clients. Fida’s deep expertise in leveraging Odoo for seamless integrations ranging from payment processing to omni-channel sales has positioned Syncoria as a trusted partner for businesses seeking holistic, tailored solutions.
With 20 years of experience in open-source technology, what led you to specialize in Odoo for SMEs, and why do you believe it’s the best ERP solution for small and medium-sized businesses?
Specializing in Odoo was a strategic choice because it offers a unique balance of functionality and cost-effectiveness that’s rare in the ERP world For SMEs, Odoo provides a comprehensive set of tools without the high price tag of traditional ERP systems, making it an ideal solution for companies focused on getting a fast ROI while keeping their options open for growth
Syncoria has introduced connectors for platforms like Shopify, Moneris, Clover and Canada Post. How do these integrations enhance Odoo’s functionality for Canadian businesses?
Our integrations are tailored for Canadian businesses, adding localized functionality to Odoo. Clients can sync their preferred eCommerce, payment, and shipping platforms seamlessly, reducing data entry errors and gaining real-time operational insights This saves time, cuts costs, and enhances the customer experience
Can you share an example of how Syncoria’s tailored Odoo solutions have helped a client streamline their operations and achieve growth in a competitive market?
One of our clients in the retail industry operated both online and through physical stores, and they needed a solution to simplify order management and inventory across both channels We implemented a customized Odoo solution with integrations for Shopify, Moneris, and Odoo PoS, which allowed them to centralize their sales and inventory management For online payments, we set up Moneris Checkout, and for in-store transactions, we integrated Moneris with Odoo PoS This comprehensive setup reduced manual data entry, minimized errors, and cut down their data reconciliation time by 50%, freeing them to focus on expanding their business
Customer satisfaction is a cornerstone of Syncoria’s approach. What specific practices do you and your team follow to ensure that each Odoo implementation meets clients’ unique business needs?
At Syncoria, we focus on making Odoo work for your business, helping you achieve your goals and see real results We start by getting to know your business your processes, challenges, and what you ’ re aiming for so the solution we create fits you perfectly
We keep things simple and clear, with open communication at every step, so you’ll always know what’s happening with timelines, costs, and progress
Once everything is set up, we don’t just leave you to figure it out We’ll train your team to use the system confidently and stick around to provide support as your business grows Our goal is to make the whole process easy and give you the tools you need to succeed
Looking ahead, what are your aspirations for Syncoria’s role in helping Canadian businesses leverage Odoo to drive operational efficiency and scalability?
Our mission is to make Odoo the backbone of operations for Canadian small and medium-sized businesses We understand the unique challenges Canadian SMEs face and are dedicated to providing a solution that’s affordable, scalable, and easy to adopt We help businesses get started with minimal upfront investment, while giving them the flexibility to grow and expand their ERP as their needs evolve
But Syncoria’s vision extends beyond technology—we’re committed to building a vibrant community of businesses that support one another. This network will be a powerful ecosystem where companies can share insights, collaborate on solutions, and drive industry best practices We believe this sense of community, combined with accessible technology, will empower Canadian SMEs to thrive in a rapidly evolving marketplace.
Key Insights from Canadian Consumer Trends: BCG's Black Friday Report
Kathleen Polsinello, Head of Boston Consulting Group (BCG) Canada and Managing Director & Partner (MDP)
In an exclusive interview with CanadianSME Small Business Magazine, Kathleen Polsinello, Head of BCG Canada and Managing Director & Partner, shares insights from BCG's Black Friday Report With 17+ years of experience in retail strategy, consumer behavior, and business transformation, Kathleen has worked with leaders across Canada, the UK, and the US to drive growth and optimize operations.
She highlights key trends in Canadian consumer sentiment, the rise of digital commerce, and shifts in buying behavior, offering strategies for SMEs to adapt to evolving expectations Kathleen emphasizes the importance of leveraging data-driven insights to navigate seasonal sales cycles and build resilient business models
A champion of diversity and inclusion, Kathleen has led Women@BCG initiatives in Canada and holds leadership roles on several boards. Her insights provide a valuable roadmap for SMEs to thrive in today’s dynamic marketplace.
Kathleen Polsinello is the head of Boston Consulting Group in Canada and a core member of the firm’s global Consumer practice In addition to leading the Canadian business for the Calgary, Toronto, and Montreal offices, she is a member of the North American Management Team. She works primarily with retail clients on commercial, operations, and organization topics
. Since joining BCG in 2006, Kathleen has worked with a wide range of clients in Canada, the UK, and the US. She has extensive experience leading food and general merchandise retail leadership teams through large-scale business transformations and has worked on strategies in growth, customer segmentation, format design, pricing and promotions, organization, and target operating model
During her time at BCG, Kathleen has taken on several firm leadership roles focused on people and career development Prior to leading the Canadian system, she led the Toronto office, the consumer practice in Canada, and the Women@BCG initiative in Canada She has published and spoken extensively on consumer sentiment and its implications on buying behaviour, as well as on diversity, equity, and inclusion (DE&I) topics focused on the advancement of women in the corporate world.
As we approach the 2024 holiday shopping season, what are the top three consumer trends emerging in Canada?
This season, tech is changing how Canadians shop
According to BCG’s latest report on Canadian consumer sentiment, 87% of Canadians plan to make at least some of their purchases online, with nearly half intending to shop exclusively on digital platforms This shift is happening across all age groups, and it’s only accelerating. On top of that, emerging tech like generative AI is playing a bigger role. About 34% of Canadians are already using or planning to use AI to find deals and compare products
Beyond the tech-driven shift, there’s also a major shift in consumer behaviour due to ongoing cost-of-living pressures That means that Canadians are getting more conscious about where their money goes, prioritizing essentials and looking for value, no matter their income level
How has the cost-of-living crisis changed Canadian shopping habits?
Even with the rising cost of living, Canadians are not just participating in this year ’ s sales events – they’re planning to spend more On average, consumers are anticipated to spend $445 during these events, reflecting a 7 compared to 2023 But the way they’re spendin changing More than half of Canadians are cu on non-essentials – like clothing, electronics, a out – so they can save for essential items.
This shift is happening across all income level instance, lower-income and middle-income ho are saving by cutting back on outings and unn purchases, while higher-income groups are m shop based on discounts and promotions So, spending might rise, Canadians are being mor and strategic in where they allocate their dolla
For small and medium-sized businesses, this i opportunity to connect directly with consumer them feel heard – whether that’s by offering c promotions or making shopping easier through payment options Businesses that can show co they’re getting good value, even in this climate better position to thrive
Artificial intelligence is transforming industries across the board. How does BCG envision AI influencing retail operations and consumer engagement in Canada over the next decade?
At BCG, we see artificial intelligence as a game-changer for the retail industry, with its potential to reshape both how consumers shop and how retailers operate. AI is already influencing Canadian shoppers behaviour. As I mentioned, our research shows that 34% of Canadians are using or planning to use generative AI to find the best deals, and nearly 1 in 5 Gen Z shoppers have already integrated AI into their shopping experience
Whats particularly striking is that 81% of those who’ve used AI found it helpful This presents a major opportunity for retailers to enhance the shopping experience by making it more personalized and efficient While we dont have a crystal ball, we believe that AI will be at the core of every future retail transformation, and retailers must be ready for that future
What unique challenges and opportunities does the Canadian retail sector face in connecting with consumers, and what strategies can businesses use to build lasting relationships with their audience?
The Canadian retail sector is facing a highly competitive environment While awareness of major sales events like Black Friday remains high 95% of Canadians are aware of Black Friday –shoppers have become more selective and value-driven in their purchases With a large percentage of consumers expecting deep discounts, retailers must work harder to meet rising consumer expectations, especially in a market where online shopping dominates and price comparison is just a click away.
Despite these challenges, there are significant opportunities for growth, particularly by embracing digital engagement Canadians are increasingly looking for personalized shopping experiences, and retailers who can deliver tailored recommendations, discounts, and promotions will build stronger connections with consumers
Looking ahead, how do you see global economic trends shaping the Canadian retail landscape, and what advice would you offer to SMBs preparing for these changes?
One of the biggest challenges for retailers is standing out amid this growing competition. Price transparency and clear communication about deals and discounts are essential. Canadians are
increasingly using AI tools to compare prices, so retailers need to ensure their offerings are
easy to find and clearly presented.
It’s hard to say what the future holds, but the ongoing inflation concerns in Canada will likely keep driving consumers toward more value-conscious and digitalfirst shopping habits. With 85% of Canadians expecting inflation to stick around, shoppers will keep focusing on deals and discounts, especially during major sales events like Black Friday But for small and mediumsized businesses this also presents an opportunity The key for SMBs is to start early and innovate The rise of AI tools levels the playing field, allowing small businesses to personalize the shopping experience and better compete with bigger players
In short: SMBs that focus on value, tech, and timing will stay ahead of the game
Paula Allen, Global Leader, Research & Client Insights at TELUS Health
Newsurvey findssedentary workerslose
In an era dominated by desk jobs, the link between physical activity and workplace productivity has never been more evident more at risk TELUS Healths latest Mental Health Index unveils a startling fact: sedentary workers are losing 10 additional workdays of productivity each year compared to their more active counterparts These findings underscore a crucial message for both employees and employers: promoting physical activity in the workplace isn’t just about health it's a key driver of business success
The mind-body connection at work
It’s no secret that staying active is good for our bodies, but it’s also a game-changer for our minds The Index found that employees who regularly engage in physical activity have a mental health score of 69 9, which is a significant improvement over their inactive peers, whose score was 58 6 This stark difference underscores the critical role of physical activity in enhancing mental resilience and emphasizes the need to prioritize whenever possible
But its not just about individual efforts Employer support plays a crucial role when it comes to how much we move Employees who feel unsupported in their physical well-being lose an additional 20 productivity days annually compared to those who feel supported, which is equivalent to a full month of work With this significant impact, businesses would be wise to take note
The business impact of sedentary lifestyles
The consequences of a sedentary workforce extend far beyond individual health, significantly affecting business outcomes and workplace dynamics, particularly when employees show little interest in improving their health
This issue is especially pronounced among younger workers and those facing financial insecurity They are more susceptible to stress and anxiety, further compromising their productivity This interconnection between physical inactivity and financial well-being highlights the importance of implementing comprehensive support systems that address both physical and financial well-being, ensuring a holistic approach to employee health and productivity
Practical solutions for employers
In today’s competitive business landscape, fostering a culture of health and well-being is no longer an option it's essential for longterm success. By prioritizing physical activity and implementing robust support systems, companies can cultivate a workforce that is more resilient, engaged, and productive. Here are ways companies can cultivate that culture:
Group programs and activities: Encouraging regular physical activity through workplace wellbeing challenges and group exercises can foster a sense of community and motivation. Using apps and technology to support goal setting and encourage ongoing behaviour change, with a range of options, can also have a very positive impact on employees In fact, nearly 37 percent of workers indicate that motivation would help improve their physical activity levels
Flexible scheduling: Offering flexible work arrangements to the extent possible allows employees to incorporate physical activity into their daily routines With 36 percent of workers citing time constraints as a barrier, flexible scheduling can significantly enhance participation
Support systems: Integrating support systems like TELUS Health’s Employee Assistance Program (EAP) provides employees with a range of valuable resources and the Workplace Strategy Index for Mental Health can guide employers in their strategy These programs offer practical solutions such as virtual fitness classes and stress management resources
As a company rooted in social purpose, TELUS Health leads by example, demonstrating that the journey to a healthier, more productive workforce starts with a commitment to physical activity and comprehensive support By embracing these strategies, we can all create workplaces that not only succeed but empower employees to lead healthier, more fulfilling lives
Paula Allen is the Global Leader, Research & Client Insights at TELUS Health Paula is a wellrecognized expert in all areas of workplace mental health. Building on a clinical background, she has more than 20 years of experience relating to workplace research, product development, and operational leadership Paula is also a sought-after speaker by media, organizations, and conferences for her knowledge and expertise in current issues and the future direction of health, well-being, productivity, and related risk management Paula is a Director on several Boards given her expertise in health and health innovation
From leading Ubiweb’s sales organization to driving AI initiatives and enhancing client onboarding experiences, Daniel has honed his skills in navigating complex business dynamics His previous success as Strategic Advisor and Co-Owner at Bien Chez Soi, where he helped grow the company to profitability and successfully exited in under five years, further solidifies his expertise in business development and strategic planning.
In the interview, Daniel discusses the art of building high-performing sales teams, fostering innovation, and leveraging market trends to adapt to industry changes He emphasizes the importance of inspiring individuals to unlock their full potential while creating a culture that prioritizes excellence and creativity
EmpoweringSalesExcellence:
Insightsfrom DanielDiLoreto,
Co-FounderofUbiwebMedia
In an exclusive interview with CanadianSME Small Business Magazine, Daniel Di Loreto, Co-Founder of Ubiweb Media, shares his inspiring journey of entrepreneurial growth and leadership in the sales domain. With over a decade of experience and a proven track record in scaling businesses, Daniel has consistently demonstrated a passion for innovation and excellence in sales coaching and strategy.
Daniel brings over a decade of entrepreneurial experience to the table. Having successfully led the sales organization of Ubiweb until transitioning it to theImage capable hands Of the management team
Daniel gained entrepreneurial experience, honing his skills and insights through hands-on involvement He navigated the intricacies of sales dynamics and organizational leadership, setting a solid foundation for his journey in the business world
His strengths lie in galvanizing sales teams with a potent blend of creativity and passion for sales coaching. He has a knack for inspiring individuals to reach their full potential, fostering a culture of excellence and innovation within sales organizations.
In a rapidly evolving industry landscape, Daniel demonstrates a strategic vision that ensures longevity and sustained growth He possesses a deep understanding of market trends and consumer behaviours, allowing him to navigate challenges and seize opportunities with confidence
What were some of the biggest challenges you faced while scaling Ubiweb, and how did you manage to overcome them?
One of our biggest challenges, as with most businesses, has been managing cash flow efficiently and forecasting revenue to make strategic moves even before we had the capital on hand Being bootstrapped since inception has required us to be incredibly resourceful and creative with limited funds Balancing investments in modern office space and expanding both our sales and operations teams while self-funding left little room for error Hiring the right people, especially for sales and operational support, was essential to our success These strategic choices have allowed us to scale steadily, despite the challenges, and taught us the importance of adaptability and forward-thinking in all our decisions
How do you ensure that Ubiweb continues to understand and meet the evolving needs of your clients in such a competitive market?
Part of our recipe for success involves having an open line of communication and in constant contact with our clients, treating them like partners and collaborators We typically speak to our clients quarterly and welcome any inbound requests
Leading out with curiosity and empathy, being human and easily reachable creates transparency on both ends and ensures we stay aligned with our client's objectives. Being aware that we ' re in a competitive industry elevates and motivates us to continue to strive to offer great service at competitive price points.
What strategies did you implement to differentiate Ubiweb from competitors, and how has this contributed to your company’s success?
We always knew that if we entered the market with a classic vanilla offer it would be difficult to stand out in a crowd full of noise From the beginning, we isolated 3 problems that small business owners have when it comes to digital marketing:
- lack of time - financial pressure with large upfront costs - lack of education and knowledge of digital marketing
This created a unique opportunity to implement a "WaaS" (Website as a Service) model where we minimize the cash burden upfront while providing value as the subscription rolled out All while empowering our clients through education so they can make decisions more confidently and with transparency Lastly, our onboarding process is human and manual, we ' re there every step of the way and do everything possible to minimize the time investment from the client's side
Can you share how you’ve maintained a dynamic company culture as your team and operations have expanded?
Culture has been central to our vision since day one starting from the basement days, we were focused on building an environment that would attract and retain top talent We recognized early that a business’s strength lies in the collective potential of its people To cultivate this, we centred our culture around three pillars of motivation:
Autonomy: Encouraging ownership and freedom within roles enables creativity and empowers our team to innovate without rigid constraints
Mastery: By prioritizing learning and development, we avoid stagnation and ensure that team members are constantly evolving This investment signals that growth and advancement are core to Ubiweb, which retains talent that values growth.
Purpose: People want to know their work matters. We emphasize the real impact of each role on both our organization and our clients, fostering a sense of fulfillment
Initially, building this culture was the leadership team’s responsibility But as we scaled, recruiting individuals who embody these values, defining core principles, and holding each other accountable became a company-wide commitment. One of our proudest decisions was to hire a 'Chief Happiness Officer' (Employee Engagement Specialist), dedicated to protecting and nurturing our culture This role has been transformative, enhancing engagement, and productivity, and creating the kind of environment we always dreamed of a place where people truly want to work
As you look toward the future, what key trends do you see shaping the digital marketing landscape, and how is Ubiweb preparing for them?
AI, AI and AI!
For the past 15-20 years, local search has largely been dominated by Google and a few other search engines However, with consumer attention becoming increasingly fragmented across various platforms, it’s more important than ever to understand where people are making their buying decisions and how to effectively influence those decisions
One emerging trend we ’ re monitoring closely is the shift toward search through large language models (LLMs) just like ChatGPT & Meta AI These models, which power conversational AI and recommendation engines, are gaining traction and changing how consumers discover businesses As these technologies become more prevalent, understanding how they recommend businesses is crucial for staying relevant and competitive in this evolving lan
In an exclusive conversation with CanadianSME Small Business Magazine, Mike Shekhtman, Senior Regional Director at Robert Half, discusses the pressing hiring challenges faced by small businesses in Canada With over 14 years of expertise in recruitment and talent solutions, Mike shares his insights on navigating competitive hiring landscapes, improving employee retention, and leveraging flexible work models to attract top talent
Mike also delves into strategies for addressing labour market shifts, streamlining hiring processes, and adapting to the growing demand for hybrid and remote work opportunities. As a leader with a proven track record in talent solutions and community involvement, his expert advice provides a clear roadmap for small businesses to succeed in attracting and retaining skilled talent amidst evolving workplace dynamics
Mike Shekhtman is a Senior Regional Director with Robert Half, the world’s first and largest specialized talent solutions firm In his role, Mike oversees multiple offices and practice groups across British Columbia and Manitoba, managing teams in Finance and Accounting,Administrative and Customer support, Management Resources, Technology, and Marketing and Creative
Mike brings over 14 years of recruitment industry expertise and an in-depth understanding of the national and local hiring and recruitment landscape. In addition to his role at Robert Half, Mike is co-founder of Eeko Couriers, and recently served as a board member for the Canadian Mental Health Association in Vancouver and Fraser Valley
How Small Businesses Can Overcome Hiring Challenges and Retain
Market
Mike Shekhtman Senior Regional Director at Robert Half
What are the top hiring challenges faced by small businesses today, and how can they effectively overcome them?
Robert Half’s latest research shows that small businesses are facing some concerning hiring challenges as we head into 2025 Overall, nearly 9 in 10 (88%) of small business managers report general challenges when it comes to finding skilled talent Specifically, they are worried about retaining top talent (82%), finding talent quickly (77%), finding qualified candidates (77%), keeping critical business projects on track (75%), and successfully navigating economic cycles (74%). While these are challenges shared by businesses of all sizes, it can be especially difficult for small business leaders who perhaps aren’t able to compete with larger salaries that bigger organizations can offer Therefore, they need to be more flexible and creative when it comes to overcoming some of these difficulties, and in addition to ensuring their salary benchmarks are as competitive as possible, they should also focus on streamlining their hiring process, offering perks and benefits, and providing enhanced flexibility to remain competitive
With many small businesses struggling to retain top talent, what are some key strategies for improving employee retention, especially in competitive markets?
Retaining top talent is a critical element of any successful business and should not be overlooked as part of a company ’ s larger strategy Reducing turnover helps to increase productivity, morale, project continuity, and company performance With over 80% of small business managers worrying about retention right now, our research shows that they are using a variety of approaches as part of their retention strategies 43% of small businesses say they are increasing compensation specifically as a retention tactic, and 4 in 10 are enhancing professional development opportunities In addition, 40% are also increasing their recognition efforts, and 36% are offering retention bonuses to help incentivize longevity In addition, 53% plan to increase contract hiring throughout the rest of this year, which can be a great way to alleviate workloads for core staff while ensuring project continuity, to help with managing burnout and therefore additional turnover These are all valuable methods to help improve workplace satisfaction, wellbeing and loyalty, especially in a competitive environment
How are flexible work schedules and hybrid job opportunities shaping the hiring landscape, and why should small businesses consider adopting these models?
Companies who cannot offer more money at this time but who are struggling to hire and retain top talent should ensure that their perks and benefits- most notably flexible and hybrid work options- are appealing and measure up to or exceed competitors.
Recent Robert Half research shows that more than half of professionals (52%) said their productivity increased with more hybrid work options, while 42% say having flexible work hours improves their engagement
Furthermore, 32% of workers who are looking for a new job say more flexibility is the main reason why, while of those not looking for new roles, not wanting to lose the level of flexibility their company currently offers is their top reason for staying put
As a response to this, many businesses are continuing to offer hybrid and flexible work options, specifically as a hiring and retention strategy While employers would prefer to have workers onsite at least 4 days a week, according to our data, many are still offering additional flexibility and remote work options, as these remain a priority for most workers Small businesses especially those who can’t compete with larger salary offerings don’t want to be left behind
As the job market continues to evolve, what’s your key piece of advice for small businesses looking to adapt and succeed in the future of hiring?
In addition to concerns about retention and finding skilled talent, small business managers report that they are also facing challenges with things like keeping projects on track and economic concerns My advice is that small businesses should consider hiring contract talent to help keep critical projects moving forward if they can’t find skilled full-time talent, in order to ensure business priorities are met
In a tight labour market, what steps can small businesses take to attract skilled talent while balancing limited resources and budgets?
As mentioned above, many small businesses either are or should be considering offering flexible work and hybrid options in order to attract and hire new talent
While 32% of small business managers surveyed said they are increasing starting salaries for this purpose, not every company is able to do that at the same scale as its larger counterparts. Beyond salaries, 3 in 10 also said they are adding new perks and benefits, and that is an area that should be further explored to see how else you can add value and appeal to professionals in ways that are more cost-effective, like increasing vacation days for example
Prioritization is also key for keeping projects going, and small businesses should aim to be nimble and realistic about workloads, to ensure the most critical elements have the resources they need to succeed
In addition, small businesses should assess their hiring processes, to make them more efficient, and distinguish themselves from organizations that may have longer chains of approvals and therefore more lengthy hiring cycles. Our research consistently shows how frustrating long hiring processes are for candidates, and how many businesses miss out on top talent and top choices because they took too long to make an offer.
Leveraging a smaller organization for a more streamlined hiring process, sharpened job descriptions, faster approval chains, and other efficiencies is a fantastic way to use the smaller size as an advantage, and land great candidates quickly.
Navigating Digital Evolution: on the Future of Marketing and Creative Innovation Robert Burko
In an insightful discussion with CanadianSME Small Business Magazine, Robert Burko, CEO of Elite Digital, shares his expertise on the rapidly changing digital marketing landscape With decades of experience leading innovative strategies, Robert delves into how small businesses can harness emerging technologies like AI, craft engaging content to "stop the scroll," and leverage practices such as A/B testing to maximize ROI.
Through his thoughtful insights, Robert provides actionable advice for tailoring digital marketing strategies, navigating complex platforms, and staying ahead in the competitive world of creative innovation His approach offers a clear roadmap for small businesses aiming to thrive in today’s dynamic digital environment while delivering impactful customer engagement
CEO of Elite Digital
How has the digital marketing landscape evolved in recent years, and what shifts do you foresee impacting small businesses in the near future?
The digital marketing landscape has become a lot like a bustling city It used to be a quiet street with a few key channels email, Google Search, and a couple of social media platforms Now, it’s a vibrant, 24/7 metropolis where new platforms, AI tools, and changing consumer behaviours have completely transformed the scene
We’ve seen a huge shift towards personalization and automation Consumers expect brands to meet them where they are and offer tailored experiences Small businesses can now tap into sophisticated tools, like AIdriven chatbots or automated email journeys, that were once only available to big players. Looking ahead, I see AI becoming even more integrated, making marketing smarter and more efficient This will allow small businesses to compete on a level playing field, turning data into actionable insights at lightning speed
What strategies and creative techniques does Elite Digital use to make consumers "stop the scroll" and engage with content amid today’s endless digital distractions?
Our approach at Elite Digital is about more than just creating content that stops the scroll its about making sure every piece ladders up to support the overall brand strategy This way, were not just grabbing attention for a moment; we ’ re driving engagement that aligns with broader business goals
We use three key tactics: storytelling, surprise, and social proof Storytelling is at the heart of our strategy Instead of pushing ads, we craft narratives that resonate emotionally, making the content feel relatable and authentic Next, we lean into elements of surprise bold visuals, interactive content, or a clever twist that captures attention in an unexpected way Finally, we amplify social proof, showcasing reviews, user-generated content, and testimonials that build trust and credibility
By combining these creative techniques with a clear strategic purpose, we ensure that every interaction not only engages the consumer but also moves the needle on achieving business objectives
Why is ongoing optimization and A/B testing essential for a successful digital marketing strategy, and how can small businesses leverage these practices?
A/B testing is the key to unlocking the best results and maximizing ROI By testing different elements whether it’s the headline, image, or call-to-action we can determine what resonates most with the audience It’s not about guessing; it’s about making informed decisions based on data.
For small businesses, this approach levels the playing field Even with a limited budget, A/B testing allows you to fine-tune your campaigns based on real user feedback Ongoing optimization is crucial because consumer behaviours and market conditions are always changing By continually refining your approach, you ensure that your marketing efforts stay relevant and effective, driving the highest return on investment
How do you determine the ideal digital marketing mix for a business with unique needs, and what factors do you prioritise to tailor your approach?
It’s like putting together a custom playlist for a road trip no two playlists are the same, and the right mix depends on the journey ahead When we determine the ideal digital marketing mix, we start by understanding the business’s goals, audience, and unique selling points
We look at factors like the target audience’s demographics, their behaviour online, and where they spend their time. For example, if we’re targeting Gen Z, we might lean heavily into TikTok and Instagram Reels. If the audience is more B2B, LinkedIn and email marketing might take priority. We also consider the business’s strengths and what makes them unique, so we can amplify those elements across the right channels.
But it doesn’t end there ongoing optimization is a key part of our approach. We continually monitor performance and make adjustments to ensure we ’ re always putting our best foot forward, maximising the impact of every marketing dollar
What advice would you give to small business owners seeking to stay ahead in the ever-evolving digital marketing space?
My best advice is to stay curious and embrace change. Digital marketing is always evolving, and the trick is to remain agile and open to experimentation
Don’t try to do everything at once focus on mastering one or two key channels where your audience is most active Invest time in understanding your performance data, using tools like Google Analytics or social media insights It’s okay if not everything works perfectly at first; treat your marketing strategy like a science experiment Test, learn, and refine until you find the winning formula The businesses that succeed are the ones willing to adapt, learn quickly, and keep improving
Revolutionizing Fitness:
Stephen Smith on the Success of HOTWORX®
In an engaging conversation with CanadianSME Small Business Magazine,
Stephen Smith, CEO of HOTWORX®, shares the innovative journey behind the brand that is transforming the fitness industry With a patented concept combining infrared saunas, heat, and virtually guided workouts, HOTWORX offers a unique and efficient fitness experience that is gaining global traction.
Stephen discusses the inspiration behind HOTWORX®, the challenges and opportunities of entering the Canadian market, and the strategies that have driven the company’s rapid expansion. He also highlights the brand’s key value propositions, including its 24/7 accessibility, smaller real estate footprint, and cutting-edge workout programs, which benefit both members and franchisees
Through his insights, Stephen provides a roadmap for aspiring entrepreneurs looking to franchise their businesses while emphasizing the importance of innovation, adaptability, and strong support systems in achieving long-term success
STEPHEN P SMITH is the Founder of Planet Beach and HOTWORX® He has served as Chief Executive Officer and Chairman of the Board of Directors since April 1996. He received a B.A. in Political Science from the University of Mississippi, a Masters in Organizational Management from the University of Phoenix, and the Distinguished Certified Franchise Executive Designation from the International Franchise Association for his work and study in the Franchise industry. He has received his Personal Training certification through AFAA and Suspension Training certification through TRX among other fitness training certifications His background as an athlete includes college football and Arena Football as well as numerous bodybuilding titles including NPC National Collegiate Champion
Mr Smith has an extensive business background, which includes being an entrepreneur since 1986 He opened and operated Bodyplex Fitness Center from 1986 through 1989, Bay Street Tanning Boutique from 1988 through 1989, and was a licensee of three Gold’s Gym locations from 1989 through 1995. Mr. Smith also opened the original Planet Beach location in New Orleans, Louisiana in 1995, and he still owns this store today. In 1996, Mr. Smith founded Planet Beach Franchising Corporation and began franchising that same year In 2014, Mr Smith invented a new infrared fitness sauna which is now patented It was designed for three people to work out with virtual instruction He opened the original HOTWORX® 24 Hour Infrared Fitness Studio in 2017 and founded the HOTWORX® Franchise in that same year
Part 1: Disruptive Innovation in the Fitness Industry
What inspired the creation of HOTWORX®, and how does your patented infrared sauna provide a different workout experience for your members?
The concept of combining heat, infrared energy, and virtually guided workouts came about through my experience at other fitness studios As a former athlete, football player, and bodybuilder with a background in extensive weight training, I began doing Bikram yoga for cardio, and flexibility and to level up my regular fitness routine After barely making it through my first hot yoga class, I was determined to improve, and through consistent practice, I saw great results I believe in the results of infrared sauna workouts so much, that I wrote a book called HOT EXERCISE, which dives deep into all the incredible benefits!
While on a trip to Jamaica several years ago, I had a lightbulb moment Sitting on a popular cliff with one of my best friends, an exercise physiologist, we started talking about fitness and the benefits of infrared saunas for recovery My friend said, “They should do yoga in a sauna, ” and that sparked an idea When I got back home, I spent the next ten months designing the prototype for an infrared sauna designed to workout in. This design has remained unchanged since its inception in 2015, and from that moment, HOTWORX was born. I knew I had created something unique and cutting-edge
Follow-up question: As HOTWORX® expands globally, including into the Canadian market, what makes Canada an ideal market and what challenges have you faced in introducing this technology to new regions, and how have you overcome them?
According to the Canadian Franchise Association, in 2023, 70 percent of Canadians reported they are becoming more conscious about their health, up from 56 percent in 2021
Our expansion into Canada is driven by the growing demand for innovative and accessible fitness solutions We believe that our concept will resonate with Canadian consumers and franchisees and that we will become a leading player in the Canadian fitness industry The Canadian market also presents a fantastic opportunity for us to introduce our concept and support entrepreneurial Canadians in opening their own HOTWORX studios.
Expanding into a new market always comes with challenges such as understanding and adapting to regulations and local market conditions We’re addressing these challenges by tailoring our approach for the Canadian market to ensure that our franchisees can connect with their communities while maintaining the core elements that make HOTWORX successful
Part 2: Franchise Growth Strategies
Can you walk us through the key strategies that have helped you grow HOTWORX® from a single location to a global franchise, and what advice would you give to entrepreneurs looking to franchise their businesses?
Growing HOTWORX® from a single location to a global franchise has relied on a few key strategies First, we focused on creating a unique, high-demand concept our combination of infrared sauna workouts, 24hour access, and smaller real estate requirements really distinguished us in the market. Equally important has been our emphasis on support. From comprehensive initial training to ongoing operational guidance, we ensure our franchisees are equipped with the tools and resources needed to thrive and grow within their markets
My advice would be to look for ways to innovate and differentiate your concept This uniqueness is what will attract both franchisees and customers
What are some of the biggest lessons you ' ve learned during your journey in franchising, and how have those lessons influenced HOTWORX®’s success in new markets?
One of the key lessons I’ve learned is the value of support Franchising is a partnership, and ensuring our franchisees feel supported, whether through training, operational guidance, or marketing resources.
Part 3: Unique Value Propositions of HOTWORX®
What do you believe are the key value propositions that differentiate HOTWORX® from other fitness franchises, and how do they benefit both customers and franchisees?
HOTWORX offers a distinctive fitness experience by combining infrared energy, heat, and virtually instructed exercise programs Our patented workout saunas use infrared energy to penetrate the skin, enhancing the benefits of traditional workouts This approach elevates core body temperature, boosts metabolism, accelerates detoxification, and increases caloric burn, all while reducing pain
Our 24/7 accessible studios and innovative 3D Training Method offer an immersive and efficient workout experience that stands out in the crowded fitness market
Our 12 unique virtually instructed workouts include isometric and HIIT programs, each tailored to maximize calorie burn and enhance fitness benefits Our certified virtual instructors guide members through each session, ensuring a high-quality and motivating experience
How does HOTWORX® ensure that franchisees maintain these high standards while offering a consistent experience across multiple locations?
We offer a thorough training program that covers every aspect of running a HOTWORX studio, from day-to-day operations to marketing strategies Our training is designed to give franchisees confidence from the start, and we provide ongoing support throughout their journey
Our support doesn’t stop after the initial launch phase franchisees also receive continuous training as their business grows We provide updates on best practices, access to operational support, and opportunities to connect with other franchisees to share insights. It’s a partnership designed to ensure long-term success.
Part 4: Future Developments and Canadian Expansion
What can you tell us about the company’s Canadian expansion plans?
We see high potential for growth in both major urban and suburban markets across Canada We are targeting cities with a high concentration of fitness enthusiasts and potential franchisees, such as Toronto, Ontario, Vancouver, British Columbia, and Calgary, Alberta Each city offers unique opportunities and has shown a strong demand for innovative fitness solutions
We’re looking for a master franchisee partner for Quebec since Quebec is so unique in many ways, including language For all other provinces, we ’ re going to sell directly We’ve started that marketing push and getting very close to some actual new franchisees We are speaking with many prospects now and we should have a number of new franchisees in the upcoming months.
We anticipate Canadian growth could be similar to the U S The company ’ s strategy from the beginning was to target a location to service every 100,000 people in the market
How do you see the Canadian market contributing to HOTWORX®’s future growth, and what unique opportunities do you foresee in this region?
Canada plays a significant role in HOTWORX’s growth Canada’s strong focus on health and wellness, along with its fitness-conscious population, aligns perfectly with our innovative workout offerings The demand for more efficient fitness solutions is rising, and HOTWORX meets that demand with our 24-hour infrared workout model, allowing us to speak to busy Canadians who want to get the most out of their workouts.
Stephen, before we conclude, what final words of advice would you give to our listeners who are looking to get into franchising?
It’s important to choose a franchise that not only excites you but also provides a robust support system to help you succeed like we do at HOTWORX Additionally, HOTWORX is attractive because of its unique program and smaller real estate requirements, which lowers overhead. Franchising can be a rewarding path, especially when you have a team dedicated to your success.
Elliot Lake is a small growing community in Northern Ontario which is an attractive destination for entrepreneurs looking to start a business. Known for its scenic beauty, low cost of living, and friendly atmosphere, the town offers a unique environment for new ventures
One of the key advantages of starting a business in Elliot Lake is its affordability Compared to larger urban centers, the cost of property, commercial leasing, and living expenses are significantly lower, making it easier for startups to manage overhead costs The town is also home to a supportive local government that actively encourages economic development Various programs and incentives are available to help small businesses get off the ground, including grants and tax relief aimed at fostering growth in the region
Elliot Lake is full full-service community offering many of the amenities of larger centers in a compact city A full-service hospital, schools, high speed internet, a swath of dining and retail options make the city a great place to work and call home
Elliot Lake's population, which includes a mix of retirees, remote workers, and longtime residents, offers a potential customer/employee base for businesses in sectors such as retail, healthcare, tourism, and service industries With the rise in remote work, theres also growing demand for co-working spaces, digital services, and tech-related startups.
Additionally, Elliot Lake has a strong sense of community, which can be a significant asset for new entrepreneurs Networking opportunities and a tight-knit environment make it easier for newcomers to build relationships and find support. The revitalization of the town, driven by both public and private investment, provides an optimistic outlook for anyone considering starting a business here
With its affordable living, supportive environment, and emerging opportunities, Elliot Lake presents an exciting prospect for those looking to launch a successful business
About Author: Steve Antunes is the Manager of Economic Development for the City of Elliot Lake
Navigating Cross-Border Success: Insights from
Mena Maimone,
Founder of Maimone Legal PLLC
In an exclusive interview with CanadianSME Small Business Magazine, Mena Maimone, founder of Maimone Legal PLLC, shares her personal journey from Canada to the United States and how it has shaped her work as an immigration attorney. With firsthand experience navigating the complexities of relocation, Mena offers valuable insights into helping Canadians transition smoothly to the U.S., especially in Florida, through expert legal guidance and tailored visa solutions
Mena discusses the challenges Canadians face when moving to the U S , from visa selection to adapting to new tax and lifestyle dynamics She also highlights the importance of estate planning for cross-border relocations and provides advice for Canadian entrepreneurs looking to establish a business in the U.S. As a Canadian-led firm, Maimone Legal PLLC is uniquely positioned to guide clients in achieving their goals and thriving in their new environment. Mena’s expertise and passion for assisting others reflect her commitment to making cross-border transitions seamless and successful
Filomena L Maimone is a dedicated Immigration Attorney with a strong passion for assisting individuals in navigating the complexities of the immigration system
As an immigrant herself, Filomena brings a unique understanding and empathetic approach to her practice Filomena earned her Bachelor of Arts Degree at York University in Toronto, Canada, and went on to obtain her Juris Doctor (J.D.) from Nova Southeastern University, Shepard Broad College of Law. As a member of the Florida Bar and a notary public, she possesses the expertise and qualifications to provide comprehensive legal guidance
With her personal experience as an immigrant, Filomena deeply empathizes with her clients and their aspirations for a new beginning She is committed to providing compassionate and personalized legal representation, tailored to meet the specific needs of each individual.
As an immigration attorney, Filomena is dedicated to helping clients achieve their immigration goals and build a brighter future in the United States.
Contact Filomena L Maimone today to receive the expert legal representation you deserve for your immigration matters
Mena, could you tell us about your journey from Canada to the United States and how this experience influenced your work at Maimone Legal PLLC?
Like many Canadians, my journey was fueled by the incredible opportunities that living in the United States offers I always knew I wanted to be a lawyer, and since I had personally been through the immigration process firsthand, becoming an immigration attorney seemed like a no-brainer I have experienced the complexities of moving from Canada to the United States, so I know exactly what my clients are going through and how to help them navigate it as seamlessly as possible I am able to advise and relate to them not only as an immigration lawyer but also as a fellow immigrant from Canada
What are some common challenges Canadians face when considering relocation to Florida, and how does your firm help them navigate these complexities?
At Maimone Legal, we assist our clients in obtaining the visa they need to successfully work, start or invest in a U S business There are so many different options, and we are able to work with our clients to figure out what works best for them and their journey to living in the United States We help Canadians navigate the full scope of relocating to Florida, from finding the right visa option to adjusting to a new life in a new country One big change is the weather Moving to sunny Fort Lauderdale from colder Canadian climates is wonderful but can take some getting used to! The tax landscape also differs significantly, so we guide clients on managing U S tax implications Social and lifestyle shifts are common too Floridians are generally very active year-round, and the cultural vibe is unique. Our firm makes this transition smoother by addressing both the legal and lifestyle changes so our clients can truly settle and thrive
For Canadians moving to the U.S., what are the key considerations when choosing between different types of visas, and how do you guide clients in making the right choice?
We take the time to speak with our clients and figure out what their goal is and what exactly they want to do in the United States Then, we are able to figure out which visa best fits their situation Many Canadians choose to go with the E-2 visa, which requires a minimum investment of $80,000 This visa does not lead to a green card, but it is good for five years initially, and then the individual can renew it indefinitely in two-year increments
Estate planning can be a complex topic, especially for Canadians moving to Florida. Why is it essential, and what unique aspects should they consider when planning cross-border estates?
Estate planning is essential for Canadians moving to Florida because you want to make sure that you are protecting your assets and your loved ones Maimone Legal recently launched a free weekly webinar series about estate planning where attendees can learn about tax implications for Canadian residents vs. U.S. residents, specific considerations for Canadians relocating to the United States, will requirements and specifics for Canadians in Florida, health care and financial directives, revocable vs irrevocable trusts and their benefits, cross-border tax considerations, strategies to minimize tax liability in both Canada and the United States, capital gains and estate tax for Canadians in Florida, and more We host these webinars every Monday at 7:30 p m ET
As a Canadian-led firm based in Florida, what advice would you offer to Canadian entrepreneurs looking to establish roots in the U.S.?
As a Canadian-led firm based in Florida, I’d advise Canadian entrepreneurs to look into the E-2 visa, which is ideal for those wanting to start or invest in a U S business It’s a renewable option that allows for business operations in the United States For those looking to expand an existing Canadian business, the L-1 visa is a solid choice, as it enables transfers to a U.S. branch and can lead to more permanent residency options. Planning and understanding these visa pathways are essential for a smooth transition and long-term success
In an exclusive conversation with CanadianSME Small Business Magazine, Karissa Pazdor, a driven entrepreneur from Winnipeg, shares her journey of owning and operating four Little Caesars franchises across Manitoba. With a career that began managing multiple Tim Hortons locations, Karissa exemplifies the resilience and dedication required to thrive in the competitive food industry.
Karissa reflects on her entrepreneurial path, the challenges of scaling multiple locations, and her vision for inspiring more women to pursue opportunities in the food sector As a dynamic leader, she offers valuable advice for navigating the complexities of franchise ownership while highlighting the importance of representation and empowerment in entrepreneurship Her story serves as an inspiration for aspiring business owners looking to make their mark in the industry
A driven entrepreneur from Winnipeg, Karissa owns and operates four Little Caesars franchises across Manitoba. She began her career managing multiple Tim Hortons locations before expanding her own pizza businesses. “Being recognized for my work in such a competitive field is humbling. I hope this award encourages more women to explore entrepreneurship in the food sector,” said Pazdor
Congratulations on winning the WXN Food Industry Award presented by Skip! How does this recognition resonate with you, and what does it mean for your journey as a woman entrepreneur?
I am truly honoured to be chosen alongside such amazing women who have made significant contributions in their fields Being recognized with an award as prestigious as this is incredibly exciting for me, and it’s a humbling experience The food industry is all I’ve ever known, and it’s where I’ve grown professionally, so to have my efforts acknowledged by such a respected company like Skip in partnership with WXN is a privilege I hold dear
Throughout my career, I’ve always found it deeply inspiring to see women who have achieved so much in their respective industries. To now be recognized as one of those women is absolutely mind-blowing This recognition only motivates me further to continue pushing the boundaries and striving for excellence in everything I do
I also hope that being recognized as a woman in the food industry can spark something in younger individuals to go after what excites them, whether it’s a career in food or something else
Your career path began with managing Tim Hortons locations and led to owning multiple Little Caesars franchises. What inspired you to pursue franchise ownership, and what have been your biggest learning experiences along the way?
Tim Hortons was just supposed to be a part-time job to get me through university while I studied biopsychology just a way to earn some extra cash But as I moved up from supervisor to manager, I started realizing I loved the business side of things By the time I became General Manager, I knew this was the career path I wanted to pursue After 10 years at Tim Hortons and at 27 years old, I felt ready to take the leap into owning my own franchise Who would have thought a part-time job could evolve into a full-fledged career?
Owning a business isn’t easy, but one of the biggest lessons I’ve learned is how important relationships are Whether it’s with your team, your guests, or your community, building trust and connection is key You’ve got to be bold, push boundaries, and get out of your comfort zone just be yourself and make it happen! It’s not always easy, but staying true to who you are opens a lot of doors for more opportunities!
What message would you like to share with women considering entrepreneurship in the competitive food industry?
To all the women thinking about entrepreneurship in the food industry, my biggest message is: Go for it, and don’t look back! It’s a competitive field, but it’s also full of opportunities You’ll face challenges, but you’ll grow both personally and professionally in ways you never imagined You’ll become a true jack-of-all-trades, learning new skills and taking on tasks you never thought you could handle
There will be highs and lows, but the key is to have grit and perseverance. You’ll be amazed at what you can overcome when you push yourself beyond your comfort zone Don’t be afraid to stand out and take risks The journey won’t always be easy, but the rewards both in terms of accomplishments and the impact you can have will be incredibly powerful and fulfilling Keep going, and you’ll be unstoppable!
How do you see your role as a business owner impacting Manitoba’s food industry and your local community?
As a business owner, I believe it’s my responsibility to take care of my team, guests, and the community that supports us every day It’s crucial to stay engaged with both your team and the community getting out there, building connections, and showing up Local businesses play a key role in employing people and strengthening the local economy
At Little Caesars, we live by the belief that " every family has the right to pizza night " In today’s world, with rising costs, we want to make sure families can still enjoy a delicious, affordable meal together
We also prioritize giving back Across our four locations, we partner with schools for fundraising, donate pizzas weekly to organizations like We Got This Canada and Siloam Mission, and provide food to homeless shelters. On average, we donate 200-300 pizzas a weekthat’s over 15,000 pizzas a year! It’s incredibly rewarding to know we ’ re making a real difference in our community, and it provides my team the purpose behind what we do every day
Looking ahead, what are your goals for growing your franchise business, and how do you hope to inspire others through your journey?
Looking ahead, my goal for growing my franchise is to expand one location at a time, ensuring each restaurant is running smoothly before scaling further While we ’ ve grown quickly in the past, Im focused on strengthening the four locations we currently have and creating a solid foundation for future growth.
A key priority is providing growth opportunities for my team supervisors, team leads, and managers and eventually grooming someone for a general manager role I believe in inspiring my team to push past their comfort zones and helping them discover just how capable they are Watching them surprise themselves with their potential is one of the most rewarding aspects of leadership
I’m passionate about what I do, and I want my team to feel that same passion Passion and caring for your people are key to success Franchising has opened many doors for me, and I’m excited to see what new opportunities the future holds
In an exclusive conversation with CanadianSME Small Business Magazine, Christine Tatham, Chief People Officer at Redbrick, shares her innovative strategies for driving employee satisfaction and organizational effectiveness
With a proven track record since joining in 2021, Christine has spearheaded transformative cultural shifts that have strengthened Redbrick’s reputation as an employer of choice.
Christine highlights the importance of investing in people as the cornerstone of business success, offering actionable insights into attracting, retaining, and developing top talent Her expertise provides a compelling roadmap for small businesses to cultivate thriving workplace cultures, ensuring sustained growth and innovation in today’s competitive landscape
Christine Tatham is the Chief People Officer at Redbrick, a portfolio of disruptive digital companies, where she has driven significant improvements in employee satisfaction and organizational effectiveness since joining in 2021. Christine is passionate about enhancing Redbrick’s performance through its most valuable asset its people. Under her innovative approach to people management, she has been instrumental in driving company-wide cultural shifts and creating an environment that attracts, retains, and develops top talent
PurposeandProfit:
HowChristineTatham DrivesEngagementatRedbrick
Purpose-driven business models are gaining traction. What are some of the key challenges companies face when integrating purpose into their core strategy, and how can they overcome these?
Integrating purpose into a company ’ s core strategy presents challenges such as maintaining authenticity and aligning purpose with business goals and employee values From my experience at Redbrick, communication is crucial Companies should clearly articulate to employees how their purpose drives business decisions and aligns with their operations Additionally, setting measurable goals to identify the impact of both social outcomes and business performance is essential
As the workplace evolves, how has the concept of purpose influenced employee engagement and company culture at Redbrick?
At Redbrick, the concept of purpose has become a cornerstone in shaping employee engagement and company culture Redbrick benefits from an engagement feedback loop when building sustainability into our culture: taking action on a shared set of values rallies our team, allowing them to take on bigger and more demanding challenges each time with more dedicated employee adoption
Purpose serves as a powerful motivator, encouraging employees to connect their roles with broader company goals, and fostering a sense of belonging and fulfillment. This alignment of personal and organizational values enhances motivation and satisfaction, resulting in a more cohesive and vibrant work environment. By embedding purpose into our culture, we’ve seen improvements in organizational effectiveness and employee engagement, as individuals feel more connected to the mission and are inspired to contribute meaningfully to our collective success
With Redbrick recently achieving B Corp Certification, what role has this played in attracting and retaining top talent, and how does it align with the company’s vision?
Achieving B Corp Certification is a significant milestone for Redbrick, reflecting our deep commitment to fostering positive change and amplifying our sustainable impact While we anticipate this recognition will bolster our efforts to attract and retain top talent, we decided to pursue B Corp Certification out of the desire to make a formal commitment to creating positive change
The B Corp Certification underscores our commitment to building an inclusive, equitable, and regenerative economy, demonstrating that we are actively contributing to a better future By joining a global community of like-minded businesses, we not only elevate our standards of social and environmental responsibility but also hope to inspire other tech companies to embrace this path B Corp’s rigorous standards challenge us to continuously improve, ensuring that we remain adaptable and forward-thinking This alignment with our values supports our mission and strengthens our company culture, making Redbrick a place where top talent is naturally drawn to and employees can thrive and contribute meaningfully
What are some effective strategies Redbrick has implemented to drive employee engagement and create a thriving work environment?
At Redbrick, we ’ re dedicated to fostering a work environment that not only engages employees but also aligns with our sustainability goals One of our standout initiatives is the bike-to-work program, which reimburses employees for bike-related expenses, encouraging our team to commute to work on their bikes This program helps reduce our collective carbon footprint while enhancing employee well-being by encouraging healthy communities Additionally, our volunteer program empowers team members to actively support social and environmental causes, fostering a sense of purpose and community involvement
In celebration of Earth Day earlier this year, we hosted a clothing and item swap during our monthly Chill Friday event, where the Victoria team gathers for activities. This initiative aimed at waste reduction sparked meaningful conversations about sustainability and bolstered a sense of community among our team Collectively, these strategies contribute to a thriving work environment at Redbrick, where employees feel engaged and connected to our overarching mission of positive impact
Looking ahead, what advice would you give to other SMB leaders looking to harness purpose as a tool for boosting both profitability and employee satisfaction?
As SMB leaders look to harness purpose to boost profitability and employee satisfaction, its crucial to reflect on the daily operations of their business and explore ways to integrate sustainable practices into company culture By initiating small but meaningful changes to existing policies or programs, leaders can engage their teams and cultivate collective efforts toward sustainability, setting the stage for broader brand initiatives
Reinforce these initiatives by pursuing external commitments, such as acquiring B Corp Certification This validates a companys dedication to a purpose-driven culture and helps employees connect more deeply to a companys mission. A work culture centred on purpose is increasingly appealing to employees who value alignment between their personal and professional values, contributing to higher job satisfaction
Employees in purpose-driven organizations, like B Corps, often report feeling more confident and supported in their roles, as well as more optimistic about their career paths and the leadership they work under. By fostering an environment where purpose is a guiding principle, SMB leaders can create a positive ripple effect that enhances employee engagement, satisfaction, and ultimately, profitability.
NavigatingFirstAidCompliance:
InsightsfromFundamentalFirstAid’s Blake Steinson
Founder and President of Fundamental First Aid
In an exclusive conversation with CanadianSME Small Business Magazine, Blake Steinson, Founder and President of Fundamental First Aid Ltd , shares his journey of championing workplace safety and first aid training With over 17 years of experience in managing WorkSafeBC and Canadian Red Cross training agencies, Blake has played a pivotal role in training over 60,000 individuals and assisting businesses in meeting safety compliance standards.
Blake delves into the importance of equipping employees with life-saving first aid skills, the evolving safety regulations businesses must navigate, and how engaging training programs can build confidence and preparedness in emergency situations As a passionate advocate for workplace safety, his insights provide a clear framework for small businesses to create safer, more resilient work environments while meeting compliance requirements
Blake, a native of Prince Rupert, B C , relocated to Vancouver as a teenager to pursue higher education He holds a Bachelor of Commerce from the Sauder School of Business and a Juris Doctor from UBC Law After completing his studies, Blake founded BC Safety Consulting and has since been the driving force behind workplace safety and first aid training initiatives.
As the founder and president of Fundamental First Aid, Blake brings over 17 years of expertise in managing WorkSafeBC and Canadian Red Cross training agencies His leadership has resulted in the training of more than 60,000 students in first aid, while assisting thousands of businesses in meeting WorkSafeBC compliance and improving workplace safety
Blake is deeply committed to equipping individuals with essential, life-saving first aid skills His mission is to deliver the most engaging and effective first aid courses in Vancouver, ensuring that participants leave feeling confident and fully prepared for emergencies.
Additionally, employers are required to conduct annual first aid drills to familiarize employees with emergency response procedures, including how to request first aid, access equipment, and when and how to call an ambulance if required
How can Fundamental First Aid support businesses in adapting to these new first aid requirements, and what should employers keep in mind as they prepare?
Fundamental First Aid is a vital support to employers who are adjusting their workplace first aid practices to adhere to the new
With the upcoming changes to WorkSafeBC’s Occupational Health and Safety Regulations, can you walk us through the key updates that will affect B.C. businesses starting November 1, 2024?
WorkSafeBC has revised Part Three of the Occupational Health and Safety Regulation with respect to first aid requirements in the workplace Effective November 1st, employers must adhere to updated standards concerning the number of first aid attendants on shift, their certification levels, and the specifications and contents of first aid kits on site
Due to these new requirements, WorkSafeBC has made it mandatory that employers complete a new written first-aid assessment by October 31st, 2024 to ensure first aid compliance with the new regulations
WorkSafeBC Occupational Health and Safety (OHS) Regulation changes as they come into effect We have several resources for employers, including a summary of the changes, a guide to completing the mandatory written first aid assessment, and a list of the new first aid kit requirements We’ve also created a Minimum First Aid Requirement Calculator that can tell employees exactly what new regulations they need to implement based on the size of the company, distance to the closest ambulance base, and job site accessibility
Fundamental First Aid offers all levels of WorkSafeBC first aid courses, with instructional methods specifically designed to engage and enhance participants' ability to learn and retain essential life-saving techniques for critical situations.
Which types of industries or workplaces will be most impacted by these regulatory updates, and what specific steps should they consider?
The urban construction industry will be significantly impacted, as the new regulations increase the first aid requirements for ‘less accessible’ worksites For example, areas accessible only by scaffolding, for instance, now necessitate higher-level training for first aid attendants. We highly encourage employers in these industries to utilize the Minimum First Aid Requirement Calculator as a first step in assessing what next steps need to be taken to ensure compliance needs Following this, we recommend booking in first aid training as needed Fundamental First Aid offers engaging instruction, equipping participants with crucial life-saving skills in an interactive setting
For employers just learning about these changes, what resources or actions would you recommend to help them get up to speed?
Employers in Metro Vancouver who are just learning about the new WorkSafeBC Occupational Health and Safety (OHS) Regulation changes can familiarize themselves with the most important changes and how they apply to first aid requirements by visiting fundamentalfirstaid ca
At Fundamental First Aid, we provide several resources for employers to quickly review the changes and learn how to meet the new requirements, ensuring employers have everything they need to navigate these changes effectively.
Looking to the future, what advice do you have for B.C. employers in creating a safer, compliant workplace under the updated regulations?
The regulation changes impact the minimum required levels of first aid on any given job site. However, many of our clients exceed these standards by training as many employees as possible in first aid
It’s important to remember that when a serious injury or illness takes place, a quick response can mean the difference between life or death
Having a series of employees trained in first aid will ensure that someone is close by to perform a critical intervention if required
At Fundamental First Aid, we believe that first-aid training enhances both confidence and skills Our engaging instructors ensure a memorable and effective learning experience, preparing participants for any workplace emergency
Founder of Lazy Daisy’s Café
Farm Roots to City Success: Journey with Lazy Daisy’s Café
In an exclusive conversation with CanadianSME Small Business Magazine, Dawn Chapman, Founder of Lazy Daisy’s Café, shares the inspiring journey behind her Toronto-based café. Rooted in the values instilled by her upbringing on a family farm, Dawn established Lazy Daisy’s Café in 2011 as a warm, inclusive community space offering locally sourced, homemade food
Dawn reflects on the importance of supporting local producers, fostering inclusivity, and building a loyal community that embraces her café’s values. Her dedication to creating a space where people feel at home highlights the power of combining passion, purpose, and local connections. As a testament to her success, Dawn’s insights serve as inspiration for small businesses looking to build meaningful relationships with their communities while staying true to their roots
Inspired by her upbringing on a family farm, Dawn founded Lazy Daisy’s Café in 2011, turning it into a beloved Toronto hub known for its locally sourced, homemade food and welcoming community space. “This award celebrates everyone who has supported Lazy Daisy’s over the years, showing that creating an inclusive, local-focused space resonates with the wider community,” said Chapman
Congratulations on winning the Food Industry Award presented by Skip! What does this recognition mean to you, and how does it reflect the journey of Lazy Daisy’s Café?
Being recognized for the Food Industry Award, presented by Skip in partnership with the Women’s Executive Network (WXN) is an incredible honour I believe one of my life’s purposes is to make a positive difference in my community, and receiving this award represents that purpose having been realized and only empowers me to continue to do more
I opened Lazy Daisy’s in 2011, and since then we have grown through the support of our local community In return, we have created a welcoming space that champions the shop local movement and has been able to use our platform to support multiple charitable causes
Inspired by your upbringing on a family farm, what values did you bring into the creation of Lazy Daisy’s Café, and how have they shaped the cafe’s success and community impact?
Spending summers on the family farm made me fall in love with the countryside, as well as the peace and simplicity of nature I’d help my Uncle Howard milk the cows and work in the vegetable garden, and bake muffins and cookies with my grandma in the kitchen. Her door was always open to guests there was no pomp and circumstance, just a simple, warm welcome,
a cold glass of milk and some good old-fashioned baking We also never used any chemicals on the land When I opened the café in 2011, I wanted to reflect that same feeling of being on the family farm Our company ’ s pillars are local, farm-fresh, homemade, & community Everything we do focuses on these elements, and I believe staying true to those ideals from my childhood has been the foundation of our success.
As a woman entrepreneur in the food industry, what challenges have you faced, and what advice would you give to other women looking to start their own businesses?
I started my career in the food industry at 13 years old and worked in restaurants both in Canada and the UK Most of my bosses and the chefs were men By my early twenties, I was tired of marching to someone else’s drumbeat when I knew deep down I had the skills and the chutzpah to create my own food business I started with a bagel shop in Camden Town, London UK, which in a few years became a small chain Then, when I moved back to Toronto, I opened Lazy Daisy’s Café and the Biscuit Production Space
My advice is to acknowledge your own strength; don’t shy away from your inherent power
Marianne Williamson says it best in ‘A Return to Love’, ““Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure”
Women, we are often taught (either overtly or subconsciously) by society to be gentle and to defer to a higher-ups (often a man)
Don’t
Be fair but be strong Believe in your vision and hold fast to it like you would to the mane of a galloping horse it will take you to the places you dream to go
How does Lazy Daisy’s Café support the local community, and what role do you see it playing in Toronto’s food scene going forward?
Over the years, Lazy Daisy’s Cafe has supported the community by donating door prizes and sponsoring events at our local schools and hospitals Modelling on McDonald’s McHappy Day’, Lazy Daisy marks our yearly anniversary with Rise Up Day’, donating proceeds from the sale of our famous breakfast sandwiches to local charities which have included: The Red Door Shelter, The Chanie/Wenjack Foundation, Native Child & Family Services, Glen Rhodes Food Bank and Michael Garron Hospital.
Each holiday season, Lazy Daisy’s also runs a ‘Cans for Coffee Food Drive’ where the community drops off cans for the food bank and in exchange receives a free coffee
Daisy’s is also passionate about food security for those facing socio-economic hardship During the COVID pandemic, we noticed how long the line was at the local food bank Harnessing the power of our newly created online grocery store, we added an ‘at cost’ food bank option for each item listed on our site For example, a customer could order a head of broccoli for $3 but then could order a head of broccoli for the food bank for $2
The community fully engaged with this initiative, resulting in carloads of fresh food being donated to the Glen Rhodes food bank weekly
I want to continue to be a role model for women in leadership roles in the food scene, setting an example of how you can balance being successful in business while also making a positive impact by responding to the needs of the community
Looking ahead, what are your future goals for Lazy Daisy’s Café, and how do you hope to inspire other small business owners through your journey?
During the COVID pandemic, our customers wanted to be able to enjoy our buttermilk biscuits in the comfort of their own home In response, I created a wholesale line of frozen bake-at-home biscuits in six different flavours Since its launch in 2023, Daisys buttermilk biscuits can now be found in over 100 retail stores province-wide. We recently opened a 1200-square-foot food production space to meet the incredible demand and are on a path to national distribution
I hope to inspire other business owners to support local but also to think big
I’d also ask them the question, “What would you do if you had no fear?” Once you let go of the fear, you can really start to have some fun Maybe that’s the sum of it–help others and have some fun along the way For me, that’s part of the recipe for a happy life
Weoftensay,“I’llbelieveitwhenIseeit.”
Well,itturnsout,thereverseisalsotrue:
the easier it is to imagine something, the more likely we are to believe it That's the power of Simulation Fluency
Our brains are like virtual reality machines, constantly running simulations to help us make sense of the world The more vivid those simulations, the more persuasive an idea becomes
Think about it: if you can clearly picture yourself driving that new car, feeling the wind in your hair, you ' re way more likely to head to the dealership, right? That's Simulation Fluency at work
BenWise,Co-FoundersofCaptivate
Simulation Fluency
Youhavetoseeittobelieveit
Compelling visuals, immersive experiences, and captivating stories all enhance our ability to simulate, making desired outcomes feel more attainable and enticing It's why we buy lottery tickets even if we know the odds After daydreaming about winning, the mental simulation makes it feel almost real
The more vivid the mental picture, the more convincing the possibility That’s why great storytellers and marketers don't just tell – they help us see and feel
Simulation in Action: Three Business Applications
Let's explore how you can harness this cognitive principle in the business world:
Product Experiences that Pop: Instead of simply listing features, immerse potential customers in the experience of using your product Create interactive demos, virtual tours, or compelling videos that allow them to vividly imagine themselves enjoying the benefits of your offering If you can spark that emotion, customers will be more enticed to buy
2) 3)
“What if” Scenarios: Help clients visualize the potential outcomes of their decisions by creating realistic scenarios and simulations. Combine your standard data modeling with great storytelling to help them visualize different outcomes, guiding them towards the best choice.
Leading with Vision: Inspire your team by painting a vivid picture of a shared future. Craft compelling narratives, use evocative language, and create opportunities for them to experience the vision firsthand. This shared mental simulation can foster buy-in, boost morale, and fuel collective action towards your goals.
This Month's Challenge: The Simulation Experiment
This month, we challenge you to harness the power of Simulation Fluency in your professional life.
1) 2) 3)
Choose Your Target: Identify a persuasive goal, whether it's securing a new client, motivating your team, or launching a new product
Craft the Simulation: Design an experience that allows your audience to vividly imagine the desired outcome This could involve a compelling presentation, a hands-on demonstration, or an immersive storytelling experience
Observe the Impact: Pay close attention to how your audience responds Do they seem more engaged? More persuaded? More likely to take action?
And feel free to give it a whirl in your personal life too Sell your partner on your next vacation by imagining the endless beaches, romantic sunsets and bottomless daiquiris
Want to Learn More?
Check out these great resources:
Simulation Fluency is covered (sometimes with different names) in several of our favourite books on persuasion Check out Thinking Fast and Slow by Daniel Kahneman, Made to Stick by Chip and Dan Heath, or The Dragonfly Effect by Jennifer Aaker and Andy Smith
