in Sustainability, Indigenous Leadership, and Global Growth
Amarjeet Grewal - President and Co-Owner of KORITE Ammolite
Under the transformative Indigenous leadership of Tracy and Beth Day Chief, KORITE has embarked on a historic new chapter, blending sustainability, cultural heritage, and innovation to redefine the Ammolite industry As the global leader and custodian of 95% of the world’s Ammolite reserves, KORITE is committed to ethical mining practices, environmental restoration, and amplifying the gemstone’s cultural significance on a global stage From successful relaunches in international markets to fostering collaborations with Indigenous designers, KORITE continues to celebrate Ammolites legacy while making a lasting impact on communities, cultures, and the gemstone industry at large
Amarjeet Grewal brings over 30 years of senior leadership experience in the Ammolite industry, a journey that began with her arrival in Canada from Kolkata, India, in the early stages of her career This transformative experience fueled her resilience and ignited her passion to become a trailblazing female leader in the Ammolite industry Starting her career at KORITE, Amarjeet honed her expertise in management, merchandising, sales strategy, and market expansion Her strategic vision and industry authority have been instrumental in driving KORITE's growth, solidifying the company ’ s position as the world’s premier source for this rare and coveted gemstone.
Amarjeet’s time as founder and CEO of Iniskim Ammolite (2021-2024) refined her entrepreneurial mindset and honed her leadership skills further She built Iniskim into a brand recognized for its authenticity and excellence, a testament to her ability to transform vision into reality Now, as she returns to KORITE, Amarjeet applies her sharp analytical insights and market expertise to drive KORITE’s growth with a commitment to innovation, quality, and sustainability
In her role, Amarjeet leads the strategic and operational direction of KORITE, setting high standards for product excellence, ethical sourcing, and customer service She oversees every stage, from sourcing and design to pricing and distribution, ensuring that KORITE remains an industry benchmark for quality and responsible practices Her global perspective, informed by years of leadership across domestic and international markets, empowers her to make bold decisions that resonate across cultures and communities
Amarjeet’s ethos is one of purposedriven leadership, rooted in integrity, empathy, and a relentless dedication to excellence She has championed an inclusive and supportive culture, both within the company and through her work with initiatives like Gems for Gems, reflecting her commitment to empowering others.
Under her guidance, KORITE is not only shaping the Ammolite industry but also redefining what it means to lead with purpose and vision "Empowering others begins by empowering yourself," Amarjeet shares "At KORITE, we ’ re building a legacy of authenticity and innovation This is only the beginning "
KORITE’s transformation is inspiring. Can you share what it means for the company to now operate under Indigenous leadership, and how this aligns with its mission and values?
KORITE’s transition to Indigenous leadership under Tracy and Beth Day Chief is a historic milestone, as they become the first Indigenous owners of the company As the owners of Buffalo Rock Mining the company that acquired KORITE Tracy and Beth bring unmatched expertise and a legacy of mining Ammonite since 2008 Their hands-on involvement in the industry ensures that KORITE’s operations, from mine-to-market, are guided by authenticity, care, and respect for the land
I have been privileged to work alongside Indigenous communities throughout my career, and this transformation amplifies our shared mission to honour the heritage and cultural significance of Ammolite. Together, KORITE and Buffalo Rock Mining now own 95% of the world’s Ammolite reserves, a responsibility we embrace with deep reverence This alignment enables us to safeguard this rare gemstone’s legacy while championing sustainability, transparency, and inclusivity in every aspect of our work
Ammolite is a unique gemstone with cultural and environmental significance. How is KORITE educating global markets about its importance, and what role does awareness play in your brand strategy?
KORITE is committed to ensuring Ammolite’s story reaches a global audience We actively collaborate with industry associations such as the International Colored Gemstone Association to enhance awareness within the gemstone community, bridging the knowledge gap among peers and colleagues who may still be unfamiliar with Ammolite These partnerships allow us to position Ammolite prominently within the broader gemstone industry, emphasizing its rarity, beauty, and cultural heritage
As the global leader in Ammolite, KORITE is synonymous with its legacy Education is central to our brand strategy, and we are committed to sharing the story of Ammolite as the “sleeping beauty of the gem world,” a term first coined by the Discovery Channel Through collaborations with gemological experts and targeted storytelling, we elevate Ammolite’s status among colored gemstones Our goal is to awaken the world to its unparalleled rarity, cultural significance, and value, ensuring Ammolite takes its rightful place as a global treasure
Sustainability and transparency are core pillars of KORITE. Can you elaborate on how these principles shape your mining practices and product development?
At KORITE, sustainability and transparency are woven into the fabric of everything we do Our approach to mining begins with a profound respect for the land We employ methods that minimize environmental disruption, and every site undergoes comprehensive land reclamation to restore ecosystems after mining is complete.
Transparency is equally critical. Owning 95% of the world’s Ammolite reserves allows us to set the highest standards for ethical sourcing and traceability. Every Ammolite piece we create is crafted with care, ensuring it reflects not only the beauty of the gemstone but also our unwavering commitment to responsible practices.
Sustainability and transparency are not only principles they are promises that define KORITE’s legacy.
KORITE recently relaunched in the Asi market with a successful Taobao even What were the key takeaways from th milestone, and how do you see it impacting your future global strategy
The Taobao event was a landmark moment for KORITE, underscoring the growing global demand for Ammolite. This milestone highlights the power of storytelling in connecting audiences wit the gemstones rich history and significance Customers are not only purchasing Ammolite as a gemstone they are embracing its rarity, cultural heritage, and its role as a symbol of positive energy in Feng Shui
This success affirms the importance of blending tradition with technology By utilizing innovative digital platforms like Taobao, we reached new audiences while staying true to our brand’s authenticity This approach will be central to our global strategy moving forward, enabling us to tailor our storytelling to diverse markets while solidifying Ammolite’s reputation as a gemstone of unparalleled value and meaning
Looking ahead, what are your aspirations for KORITE’s legacy, and how do you envision the company contributing to the industry and the community over the next decade?
KORITE’s legacy will be defined by the connections we create between cultures, communities, and generations Over the next decade, we envision KORITE leading the gemstone and Ammolite industry in sustainability and ethical practices, setting new benchmarks for how gemstones are mined, crafted, and shared with the world
A key aspiration is to collaborate with new artists and designers, including Indigenous designers, to create jewellery designs that honour ancient traditions while embracing contemporary innovation By leveraging the strength of owning 95% of the Ammolite reserve, we have the unique ability to both protect this rare resource and expand its recognition globally.
Beyond the industry, KORITE is committed to making a meaningful impact in the communities we serve Whether through environmental restoration, educational partnerships, or amplifying Indigenous voices, we aim to be a force for good Our success will ultimately be measured not only in growth but in the positive legacy we leave behind for the industry, the environment, and future generations
Empowering Indigenous Women in Tech: A Vision of Support
We had an interview with Bobbie Racette, Founder & CEO of Virtual Gurus, stands at the forefront of tech innovation and social impact As a proud Métis-Cree entrepreneur, Bobbie is redefining the virtual assistance industry while creating pathways for underrepresented communities Under her leadership, Virtual Gurus has expanded across North America, with ambitious plans for global growth. Bobbie’s commitment to inclusivity, flexible work policies, and fostering belonging in the workplace has transformed Virtual Gurus into a beacon of opportunity.
Bobbie Racette, Founder & CEO of Virtual Gurus, stands at the forefront of tech innovation and social impact. As a proud Métis-Cree entrepreneur, Bobbie is redefining the virtual assistance industry while creating pathways for underrepresented communities Under her leadership, Virtual Gurus has expanded across North America, with ambitious plans for global growth Bobbie’s commitment to inclusivity, flexible work policies, and fostering belonging in the workplace has transformed Virtual Gurus into a beacon of opportunity Her influence extends far beyond business, inspiring Indigenous women in tech and mentoring the next generation of leaders. In this interview, Bobbie shares her vision for expansion, technology advancement, and uplifting diverse voices in the workforce.
Bobbie Racette, Founder & CEO of Virtual Gurus
What are Virtual Gurus' plans for global expansion in 2025?
As we kick of 2025, I’m excited about what’s ahead for Virtual Gurus and how we’ll continue to grow We continue to expand our services with our human-powered virtual reception services to further what we can offer our clients We will also continue to grow VG Connect, our AI-powered virtual receptionist service which launched at the end of 2024 We are excited to see both of these new services help our clients better manage their customer interactions Of course, we’ll continue to grow and expand our virtual assistant services across Canada and into the United States. We’re also looking ahead to growing our business across the globe I was lucky to travel to Vietnam and Taiwan to find ways we can extend our services, especially our AI, in Asia I am off to SIngapore in the coming months to continue that effort!
How can strategies be developed to create more job opportunities for underrepresented communities?
I think workplaces need to focus on creating a space where folx from underrepresented communities will be able to show up as their true selves Three things we focus on at Virtual Gurus both with our full-time employees as well as in the jobs we create for our virtual assistants that help to create opportunities are:
Cultivating belonging: Encouraging open dialogue, celebrating diverse identities, and creating spaces where everyone feels they belong and can thrive authentically
Fostering Inclusive Leadership: Training leaders to prioritize DEIB in decisionmaking, creating a culture where diverse voices are valued and respected
Create Flexible Work Policies: Implementing policies that accommodate diverse needs such as maternity leave, mental health support, and work-life balance to make the workplace more inclusive and supportive.
What are the goals for advancing technology in the virtual assistance industry?
There are so many goals for the year ahead We will continue to use AI and machine learning to better match virtual assistants with clients and provide the tools and technology our clients need to manage their businesses better We’re very excited about VG Connect and using AI to integrate seamlessly into our clients' customer interactions 2025 will see us also continue to advance our proprietary Talentplace technology to ensure using virtual assistant services is as seamless and easy as possible for our clients Overall being able to use technology as a tool to help advance the virtual assistant industry at large is exciting – and were proud to be leading the way in doing that!
What
is your vision for mentoring and supporting other Indigenous women in tech?
When I first started Virtual Gurus, I was the first Indigenous woman CEO in tech in Canada – now there are so many For me, my vision is to continue giving back to the tech community through mentorship and being part of their support networks My motto is “Inspire one person a day, and you will inspire a nation” and I think that very much applies to my vision of mentoring and supporting other Indigenous women in tech It’s so important to me to inspire and empower other Indigenous women to reach their full potential –providing them with tools, support and encouragement they need to thrive and succeed; and this includes sharing some of my own experiences and lessons I’ve learned along the way If you ’ re looking for mentorship from me, please visit bobbieracette com
Indigenous Founder Spotlight:
Joella
Hogan
Weaving Culture, Community, and Commerce
Joella Hogan, founder of The Yukon Soaps Company, is a prime example of how Indigenous businesspeople can establish companies that generate profits and significantly impact their communities and traditions. In the center of the Yukon, her creative approach to fusing traditional knowledge with contemporary business methods has turned a modest soap-making business into a flourishing center for community involvement, cultural preservation, and sustainable economic growth
Anchored in Heritage and Community
Returning to her ancestral home in Mayo, Yukon, marked the beginning of Joella's journey as a member of the Crow Clan and the First Nation of Na-Cho Nyäk Dun This choice demonstrated her resolve to reconnect with her roots, her people, and the land As a result of this strong sense of community, she established The Yukon Soaps Company in 2012
Joella's Northern Tutchone ancestry is evident in her homemade soap and shampoo bars, which are flavoured with wild plants like fireweed, Labrador Tea, and Juniper Berries These are responsibly sourced gifts from the boreal forest and demonstrate Joella's commitment to using her products to share her culture Her experience as the Manager of Heritage and Culture for her First Nation and her training in environmental science and community planning prepared her to build a company intricately linked to community empowerment and cultural preservation This also allows her to feature traditional beadwork and artwork on her products, which creates extra economic prospects
Joella welcomes everyone worldwide to enjoy the beauty and customs of the Yukon by preserving Indigenous knowledge and fostering a sense of connection via each bar of soap
A Blueprint for Sustainable Business
The Yukon Soaps Company promotes sustainable and community-focused entrepreneurship based on Indigenous values Joella's comprehensive approach to business prioritizes:
Sustainable practices: The company assures environmental sustainability by collecting robust plants that grow quickly
Community Engagement: Joella incorporates elders and local youth in the botanical collection, promoting intergenerational knowledge exchange
Cultural Enrichment: The Northern Tutchone language is integrated into the company ' s activities and products, thereby promoting linguistic preservation
Economic Empowerment: The company promotes local economic progress by creating jobs and developing skills.
Artisan partnerships: Joella collaborates with Indigenous artisans to feature traditional beadwork and artwork on her products, which creates extra economic prospects.
This complex business approach has received widespread attention, including the 2019 Indigenous Business of the Year award in Yukon. The company ' s success demonstrates how culturally grounded entrepreneurship can have a broad influence, presenting an encouraging example for Indigenous and nonIndigenous entrepreneurs.
Navigating Challenges, Envisioning Growth
Joella Hogan's entrepreneurial journey has been challenging Obtaining a business loan was difficult due to the lack of property rights on First Nations land However, Joella's persistence and connections, including BMO funding, allowed her to expand operations by shifting to a downtown Mayo location
Joella's vision goes beyond soapmaking She envisions a community hub in Mayo that will offer skill development workshops, language revival projects, and more job prospects. This is consistent with her belief in using traditional wisdom to generate plenty Joella received approximately $99,000 in CanNor funding under the Women Entrepreneurship Strategy to advance her objective of establishing a new manufacturing factory that would fulfill expanding demand while retaining a strong community emphasis
Legacy of Impact and Inspiration
The Yukon Soaps Company is a prime example of how Indigenous business can spur revolutionary change Joella's business has inspired would-be business owners by skillfully combining sustainability, community involvement, and cultural preservation
Her belief that business is " never just about soap " and instead involves land management, cultural exchange, and storytelling strikes a deep chord The Yukon Soaps Company exemplifies how integrating corporate objectives with environmental and cultural values can have significant, long-lasting effects
Joella's story highlights Indigenous entrepreneurs' distinctive viewpoints and priceless contributions, who are becoming increasingly prominent in Canada's economy. She strengthens ties, revives customs, and illustrates how entrepreneurship can be a positive force through her work Because of Joella Hogan's commitment, The Yukon Soaps Company is more than just a company; it is a living example of the tenacity and depth of Indigenous culture and community
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established. To view our magazine, please visit the following website here. To remain up-to-date on the latest news, please consider following our X account by clicking here. We encourage you to join our community of enthusiastic people who are interested in business.
Paving the Way for Inclusive Digital Education
The demand for skilled professionals in the field of marketing continues to soar However, for many underserved and underrepresented populations, accessing quality trainingopportunities and breaking into the digitalmarketing sphere can often feel like an insurmountable challenge. Recognizing this disparity, Jelly Academy, in collaboration with the Upskill Program, is spearheading initiatives to remove barriers to access and make training opportunities more inclusive and accessible for all
Addressing Disparities:
A Call for Inclusive Solutions
Significant disparities persist in tech sector representation, notably among Indigenous Peoples and women Indigenous individuals, contributing 2 5% to Canada's GDP and comprising 5% of the population, fill only around 1% of tech roles (TAP Network) Similarly, women, constituting less than 30% of the tech workforce despite being 47% of Canada'stotal workforce (ICTC),face systemic barriers hindering their participation in tech-related fields.
Moreover, approximately 14,000 individuals lacking formal education credentials highlight additional barriers to tech employment opportunities (Brookfield Institute) These disparities underscore the urgent need for targetedinterventions to dismantlesystemic barriers and create equitable pathways to tech careers
Initiatives must address challenges faced by underrepresented groups, including Indigenous Peoples, women, and those without formal education, through proactive outreach and accessible training programs to ensure meaningful participation in the digital economy
Jelly Academy's approach to education is not just about imparting knowledge but also about fostering practical skillsand real-world experience Their flagship program,the Digital Marketing Bootcamp, is a comprehensive course designed to provide participants with a deep understanding of digital marketing strategies and techniques Covering topics such as search engine optimization (SEO), social media marketing, content creation, and analytics, this intensive program equips individuals with the tools they need to succeed in today's competitive job market
The Upskill Program: Empowering Canadian Worker
In partnership with the Canadian Marketing Association, Jelly Academy is part of the Digital Marketing Skills Canada (DMSC) program, powered by Upskill Canada This groundbreaking initiative takes an industryoriented approachto supporting Canadianworkers by providing skills training and job placement in some of the fastest-growing industries in Canada
Through their partnership agreements, thousands of workers, including those from underserved and underrepresented communities, have the opportunity to embark on new careers in digital marketing By bridging the gap between education and employment, the Upskill Program is helping to level the playing field and create pathways to success for individuals from diverse backgrounds
The Upskill Program doesn't just stop at providing training; it also offers ongoing support and resources to ensure the successof its participants From mentorship programs to job placement assistance, the UpskillProgram is committedto helping individuals not only acquirenew skills but also find meaningful employment opportunities in the digital marketing industry
Removing Barriers, Creating Opportunities
What sets Jelly Academy and the Upskill Program apart is their unwavering commitment to inclusivity and accessibility By offering flexible learning environments, industry-recognized certificates, and practical insightsfrom industry expert instructors, Jelly Academy ensuresthat individuals from all walks of life can access high-quality digital marketing education
Moreover, through initiatives like the DMSC program, the Upskill Program is actively working to address systemic barriersto entry and create more equitable opportunities for all Canadians By prioritizing diversity and inclusion in their training programs and job placement initiatives, they are helping to build a more inclusive and representative workforce in the digital marketing industry
Supporting Diversity in the Digital Sphere
Diversity and inclusion are not just buzzwords; they are essential components of a thriving digital marketing ecosystem. By embracing diversity in all its forms whether it be race, ethnicity,gender, sexual orientation, socioeconomic background, or neurodiversity we enrich our industry with a wide range of perspectives and experiences Programs like Jelly Academy and the Upskill Program play a crucial role in supporting diversity by providing accessible pathways for individuals from underrepresented communities to enter and excel in the digital marketing field.
Moreover, these initiatives actively work to dismantle systemic barriers that have historically excluded certain groups from participating in the digital economy Whether it's through scholarships, mentorship programs, or targeted outreachefforts, Jelly Academyand the Upskill Program are committed to ensuring that no one is left behind in the rapidly evolving world of digital marketing By fostering a culture of inclusivity and equity, we not only create more opportunities for individuals but also drive innovation and creativity within the industry as a whole
Looking Towards the Future
As we continue to navigate an increasingly digital world, the importance of upskilling and reskilling cannot be overstated By investing in programs like Jelly Academyand the Upskill Program, we not only empowerindividuals to seizenew career opportunities but also foster innovation and drive economic growth
By breaking down barriers to access and creating more inclusive trainingopportunities, we can ensure that everyone has the chance to thrive in the digital economy. Together, let us work towards a future where talent knows no boundaries, and opportunities are truly limitless
Through collaborative efforts and a shared commitment to diversity and inclusion, we can build a brighter and more equitablefuture for all With continuedsupport and investment in programs like Jelly Academy and the Upskill Program, we can pave the way for a more inclusive and accessible digital education landscape, where everyone has the opportunity to succeed
In this way, Jelly Academyand the UpskillProgram are not only transforming individual lives but also shaping the future of the digital marketing industry, ensuring that it is more inclusive, diverse, and representative of the communities it serves As we look ahead, let us continue to prioritize inclusivity and equity, working together to build a brighter and more prosperous future for all in the digital age.
Darian Kovacs, Indigenous Founder of B-Corp certified Jelly Digital Marketing & PR and Jelly Academy
Darian Kovacs, Indigenous founder of B-Corp certified Jelly Digital Marketing & PRand Jelly Academy, merges 15 years of marketing expertise with a fervor for education and creativity. Hostingthe podcast Marketing News Canada, he excels in blending PR with digital marketing, collaborating with global brands. Residing in Fort Langley, BC, with his wife and four children, Darian lilies to mountain bike, watercolour, and read during leisure
We had the privilege of speaking with Ashley Michel, founder of 4 Generations Creations, a brand deeply rooted in preserving and celebrating Indigenous culture Inspired by her daughter and future generations, Ashley launched her business in 2018 with the goal of creating traditional attire for Indigenous communities Overcoming challenges during the pandemic, she pivoted her vision to include a line of apparel, accessories, and resources that educate, inspire, and promote Indigenous resilience. Today, with a thriving brick-and-mortar store in Kamloops, BC, and a commitment to uplifting over 30 Indigenous artists and businesses, Ashley's impact goes beyond commerce. As the 2023 Pow Wow Pitch Winner, she continues to empower her community and inspire others to embrace their "why" as a driving force for creating lasting change.
Ashley Michel’s Vision for Indigenous Craftsmanship Empowering Generations:
Weytk(hello), my name is Ashley Michel and I am Secwepemc from Tk’emlúps Indian Band. I am a Mother, Bachelor of Education Graduate (2023), & self taught Seamstress, Artist and Entrepreneur of 4 Generations Creations
The inspiration for my business started in 2013 when my daughter was born Growing up, there was a lack of authentic representation in fashion, media, & education I wanted a better future for my daughter, and the generations to come - something my mom, my grandmothers, and our ancestors never had
My business, 4 Generations Creations, aims to create designs that Educate others about Indigenous issues & resiliency. My designs unapologetically Indigenize and decolonize spaces as we walk this path towards
meaningful reconciliation. I aim to create a safe and inclusive future that empowers and encourages a Positive Sense of Self-Identify, not only for my daughter, but for all Indigenous people across Turtle Island
What inspired you to start 4 Generations Creations, and how has your vision evolved since launching in 2018?
My inspiration and “why” behind 4 Generations Creations has always been my daughter, Aveah, and our future generations to come I wanted her to have a positive sense of self-identity as an Indigenous person - something I can honestly say I didn’t always have growing up
Founder of 4 Generations Creations
My original vision was to create traditional attire for other Indigenous People across Turtle Island to participate in culture such as pow wows and ceremonies COVID-19 forced me to quickly adapt because we could no longer travel to gather at events which meant I no longer could continue my original vision. I switched gears and taught myself to draw digitally to design and create my own brand of apparel and accessories that educates and inspires others about Indigenous issues and resiliency With the success of 4 Generations Creations, I expanded our product line to make traditional supplies, such as fabric and beads, accessible and affordable and I quickly outgrew my home In 2023, I opened our first brick and mortar store location in Kamloops, BC & we now have capacity in-store to support and uplift a total of over 30+ other Indigenous Artists and Businesses from across Canada and USA
Winning the 2023 Pow Wow Pitch is a remarkable achievement! What did this recognition mean for you and your business, and how will it shape your future plans?
Pow Wow Pitch was such an amazing experience It was a powerful feeling to be surrounded by many incredible and talented like minded Entrepreneurial Individuals Personally, it never felt like competition - it was more of a strong supportive community and network
We are excited to purchase a new Direct to Garment Printer for our business with the goal of training our local Indigenous youth to master the machine so they feel empowered to be their own boss one day
4 Generations Creations has become a resource for other Indigenous artists. How
My entire journey of 4 Generations Creations started because I wanted to create Traditional Attire for my daughter and I It has been a complete full circle moment to now be able to supply affordable and accessible resources to other Indigenous People locally and across Turtle Island It's heartwarming when organizations, schools, and individuals support us in their Cultural Workshops because I truly believe that Creating is Healing and brings us back to our traditional teachings and values
Our store is an opportunity for our community and Allies to be educated on Cultural Diversity, Indigenous Issues, Celebrate Indigenous Resilience, and participate in the economic reconciliation and prosperity of Indigenous Families by shopping our collection of Authentically designed Indigenous gifts
As a mother and business owner, how do you balance these roles, and what values do you aim to pass down through your work?
I am lucky because my business gives me the freedom to travel across Canada and attend pow wows I get to set up a booth in different Nations every weekend making our products more accessible to communities I also get to be present and allow my daughter to participate and dance at pow wows which is her favorite thing to do all summer. Nothing makes me prouder as an Indigenous Mother than to give my daughter access to her culture that was ripped from our ancestors, and doing my best to stop the cycle of Intergenerational Trauma I love what I do but nothing beats being a mother
I get excited when I see the little Entrepreneurial spark inside my daughter She loves to help us at our store and our booths at Pow Wows She taught herself to hand knit and she has had lemonade stands during ns
What advice would you offer other Indigenous entrepreneurs striving to create a lasting impact in their communities?
My “why” is my daughter Aveah I do what I do because I want a better future for her and our future generations to come - a life full of language and culture Where she can take up space and take pride in who she is as an Indigenous person Therefore, my advice would be to think of your “why” because that will be your motivation to help create a lasting impact withinn your communities
Empowering a Legacy:
Steven McCoy on Indigenous Business and Entrepreneurship
We had an interview with Steven McCoy, founder and CEO of Gencity Inc , an award-winning consulting firm specializing in marketing, communications, Indigenous partnership building, and economic development Drawing from his experiences as an Ojibwe entrepreneur and his journey overcoming adversity, Steven shared insights into his innovative approach to business and leadership. Gencity Inc., known for its exceptional client-first philosophy, has garnered national recognition, including the Indigenous Business of the Year Award in 2021. Steven discussed the challenges of navigating entrepreneurship as an Indigenous leader, the importance of fostering community connections, and his vision of empowering Indigenous businesses to thrive on a global stage.
Steven McCoy is an Ojibwe member of Ketegaunseebee (Garden River First Nation) and a life-long resident from the City of Sault Ste Marie, Ontario His Indigenous name is Mishkwanakwet (Red Cloud) and he is a member of the Mukwa (Bear) Clan
Steven McCoy is the CEO and founder of Gencity Inc , an award-winning company that specializes in providing clients with marketing, communications, public relations, Indigenous partnership building and economic development services and advisory Gencity Inc. was awarded Indigenous Business of the Year in 2021 from the Sault Ste. Marie Chamber of Commerce and is vastly sought after by clients and jobseekers. Gencity has assisted major clients all across Canada with additional exposure to the U.S and Mexico markets as well.
Founder and CEO of Gencity Inc.
What inspired you to start Gencity Inc., and how did your experiences as an Indigenous entrepreneur shape your approach to business and leadership?
Like many Indigenous people, I was born into poverty and ever since I was a kid, I always knew I wanted to be a business owner so I didn't have to be poor anymore. Around the age of 7, I used to put sticker prices on my toys and have my mom and stepdad come into my room and purchase them And I expected to be paid in real money too!
As an adult, when I first started out in business as a consultant, it was a side gig for me and I was operating under my own name, Steven McCoy - Business Consultant, but in 2018, I wanted to rebrand, expand and attract a larger clientele base I started looking into cool names for my consulting business but everything I could think of was already taken That's when I knew I would have to come up with my own new and unique name that was not so common
So, I started doing a creative exercise by writing down a bunch of words on a piece of paper that described what a good consultant is and does. As the page started to get filled with words I noticed the beginning of 'genius' and the end of 'lucidity' started popping off the page and that's how I came up with the word Gencity Consulting I have since incorporated into Gencity Inc
Being an entrepreneur is hard enough but being Indigenous adds another layer of complexity There is a niche market to be captured being an Indigenous entrepreneur but there's also the risk of pigeon-holing yourself as a strictly 'Indigenous only' to the mass markets due to common stereotypes and general human rationale It's a fine line to walk and it has shaped my approach to leadership and business
What core values and principles guide Gencity Inc., and how have these contributed to building a resilient and impactful business?
It's important for Gencity to produce quality results on time and as specified in the terms created with the client Producing results as a business is undeniable and that's how I built Gencity - through referrals and recommendations by past clients
Networking is also key both online and in person. You have to be where your target audience is and you have to show up in those realms whether it's online or in person When Gencity is looking to secure new clients and partners, networking has produced the top results for me
Could you share some key challenges you’ve encountered in your journey and how you’ve navigated these obstacles as an Indigenous entrepreneur?
Unfortunately, some of the key challenges I have faced in my journey has come from my own people whether it’s my own First Nation being unsupportive and suppressive of me starting my own business, or fellow Indigenous entrepreneurs attempting to appropriate my intellectual property, something I've had to use the court systems in order to protect a registered trademark of mine called IndigenBiz And there is the 'crabs in the bucket' mentality you see from the general community members, even your own family members, especially once you start doing well for yourself People like to start nasty rumors about you because, as a successful business owner, you become an easy target for regular people to hate on
It has not been an easy journey and I almost gave up a couple times on pursuing certain projects and businesses due to the pain caused by lateral violence. But when things got bad I reached out to friends and colleagues just to talk, took care of myself physically, ate healthy, asked for guidance and clarity from my spirit guides and most importantly sought professional help from lawyers and legal specialists combined with reading books to understand my rights and formulate a proper course of action to deal with legal matters
Not only do you have to know regular business law, such as what constitutes defamation, and contract law, but you also have to know your rights as an Indigenous person in Canada and beyond There are multiple parts and articles to know about such as Treaty Rights, Sections 25 and 35 of the Canadian constitution, the United Nations Declaration on Indigenous People (UNDRIP) and the Indian Act You also have to stay aware of new developments and court victories for Indigenous people and entrepreneurs, such as R vs Montour court decision (2023 QCSC 4154), a win for Indigenous businesses by recognizing the collective right to freely determine and pursue economic development
So, the most important thing is to take care of your mind, body and spirit as you move along on your entrepreneurial journey
How does Gencity Inc. support the growth of Indigenous entrepreneurship, and what role do you believe networking and mentorship play in empowering Indigenous businesses?
The profits and free time I have gained from Gencity's success has allowed me to continue promoting and encouraging Indigenous entrepreneurship and business through my online platforms such as LinkedIn and IndigenBiz. In addition, I have been a mentor to Indigenous youth and entrepreneurs through programs like Indspire and Futurpreneur for many years now.
As I mentioned before, networking is the key to success in building and expanding your business and clientele base You need to be both, online and in-person to be truly successful at business so it's important to know how to speak in public and be personable
I had a university student request to undertake her co-op placement with myself and Gencity Inc because she was familiar with myself and the company and wanted to learn from me about running a business, which was an honour as Gencity was not even on the company vendors list for co-op choices students had to choose from She is an Indigenous person enrolled in the Community Social and Economic Development Program at Algoma University and she specifically requested Gencity for her placement which speaks volumes to the work I am doing in the community and the reputation that I have built over the years Gencity Inc is now on the vendors list for students at the University who wish to do their placement with the company.
Looking to the future, what legacy do you hope Gencity Inc. will create, both within the Indigenous community and the broader business landscape?
I have always envisioned our people and communities as thriving participants in the global business markets, just as we once were before colonial contact Our people have always been international business traders but, through colonialism, everyone has been led to believe we were just senseless nomads wandering around the bush.
Once you start to travel around the world and visit other Indigenous communities and sacred Indigenous sites and speak with other Indigenous people from around the world, you soon see the clear evidence that we were active participants in an international trading market and that's what I want to see for our people once again
If I can help contribute to that vision by being a dynamic business owner, mentor and promoter of Indigenous people in business, then I believe we can get to that point, maybe even within my lifetime Things do not change overnight but in life, like in business, consistent effort, even in the face of adversity, is what will make the difference between success and failure
As Indigenous entrepreneurs in Canada increase their economic impact, embracing cutting-edge digital tools is critical for improving efficiency and supporting long-term success These tools can streamline operations, boost cooperation, and increase productivity The following are the top ten digital technologies that Indigenousowned enterprises should explore in 2025
Motion: Intelligent Scheduling for Peak Efficiency
Motion is an AI-powered productivity tool that uses calendar availability and priorities to automate scheduling activities, meetings, and projects It removes the need for manual scheduling and simplifies job management by setting aside specific time for in-depth work
Key Features:
It offers task prioritization through AI
Ability to adapt in real-time to changing deadlines.
Another standout feature is its seamless communication with Outlook and Google Calendar.
Taskade provides a dynamic workspace that enables task management and real-time collaboration, making it suitable for Indigenous businesses that work with distant workers
Key Features:
This offers collaboration tools with live editing.
Taskade also provides visual layouts, like mind maps, boards, and lists.
Its standout feature is integrated video conferencing and messaging.
Taskade: A Unified Collaboration Hub Akiflow: Bridging Productivity and Scheduling
Akiflow simplifies task management by integrating duties from numerous platforms into a unified interface, allowing Indigenous entrepreneurs to stay organized
Key Features:
It has an integrated unified task inbox for Slack and Gmail
It can quickly be scheduled using drag-anddrop functionality.
It also helps optimize workflows through daily analytics.
FreshBooks: Simplified Time Tracking and Billing
FreshBooks has comprehensive time tracking and invoicing capabilities designed specifically for small enterprises, making it an excellent resource for Indigenous entrepreneurs
Key Features:
The software generates timesheets automatically from timers.
It provides streamlined invoice and cost tracking.
Plus, it comes with an integrated project management feature.
For Indigenous freelancers or small businesses, Clockify is a flexible and cost-free time-keeping tool that is perfect for tracking work hours
Key Features:
Time tracking without limits
Comprehensive reporting
Project and task management
Timely: Automated Time-Use Insights
Timely uses artificial intelligence (AI) to track activity time automatically and provide useful insights for improved project management
Key Features:
Time tracking that is automated
AI-driven reporting
User-friendly interface
Microsoft Copilot incorporates AI capabilities into Microsoft 365 programs, allowing faster task completion and data analysis
Key Features:
Content creation powered by AI
Sophisticated instruments for data analysis
Rapid generation of insights
Microsoft Copilot: AI Integration for Enhanced Productivity Asana: Smarter Project Management
Asana's project management software streamlines processes and task coordination, allowing for seamless team collaboration
Key Features:
Implemented automated workflows
Integrations with Calendar
Task prioritization
ClickUp: An AI-Powered Productivity Suite
ClickUp merges project management, time tracking, and collaboration into an AI-powered platform for Indigenous enterprises
Key Features:
Task management supported by AI
Whiteboarding for collaboration
The ability to track time
Clockwise: Astute Time Distribution
Clockwise is a valuable tool for Indigenous enterprises since it automates scheduling and maximizes attention time
Key Features:
Schedule management that is automated
Information about team availability
Prioritize your time well
Indigenous business owners can boost their operational effectiveness, adjust to changing market conditions, and gain a competitive advantage in 2025 and beyond by utilizing these cutting-edge solutions.
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established. To view our magazine, please visit the following website here. To remain up-to-date on the latest news, please consider following our X account by clicking here. We encourage you to join our community of enthusiastic people who are interested in business.
The Art of Indigenous Craftsmanship:
Preserving
Heritage Through Entrepreneurship
There’s a growing trend across Canada where indigenous craftspeople are revitalizing traditional crafts by skillfully fusing traditional methods with contemporary commercial strategies. This movement not only preserves traditional customs but also promotes economic development in Indigenous communities Indigenous artisans create a vibrant and sustainable future for their cultural heritage through jewelry, textiles, and pottery
A Legacy of Beauty: Revitalizing Indigenous Jewelry
Indigenous peoples in Canada have made jewelry for millennia as a form of cultural expression and storytelling Using materials like silver, gold, and argillite, artists create elaborate designs with great symbolic value For the Haida people of British Columbia, argillite a black slate found only on Haida Gwaii is a key component of their trade Haida jewellers use this unusual material to create beautiful pendants, bracelets, and earrings that tell their stories and values
Indigenous jewellers are using creative ways to market their products in modern environments. They are reaching audiences all around the world while maintaining the authenticity of their craft by using social media and e-commerce channels. Their impact is further amplified by partnerships with fashion designers, who produce culturally inspired items that appeal to both Indigenous and nonIndigenous consumers The legacy of Indigenous jewelry will live on thanks to this blending of tradition and innovation.
Indigenous Craftsmanship
Threads of Tradition: Modernizing Indigenous Textile
Weaving
Textile weaving is a key component of Indigenous cultures across Canada, exhibiting millennia of tradition and invention The Coast Salish people of British Columbia are well known for their weaving skills, which produce ceremonial blankets and fabrics with cultural importance Chief Janice George of the Squamish Nation and her spouse, Buddy Joseph, have played a key role in restoring this old ritual They have inspired a new generation to carry on this art form through teaching and mentoring.
Indigenous weavers adapt to modern tastes by creating contemporary pieces such as scarves, bags, and home decor while still using traditional techniques and motifs Many are adopting sustainable practices, such as employing locally sourced natural materials and eco-friendly dyes, to meet the growing demand for ethical craftsmanship These advancements ensure that the craft of Indigenous weaving remains relevant and appreciated in today's marketplace
Earth and Fire: The Renaissance of Indigenous Pottery
The pottery heritage among Indigenous peoples in Canada is a rich tapestry of techniques and styles that are distinctive to each nation Following a period of decline, this art form saw a resurgence in the midtwentieth century, resulting in a thriving community of Indigenous potters At Six Nations of the Grand River in Ontario, artist Steve Smith has elevated this craft, building on the history of his mother, Elda "Bun" Smith. His art combines dynamic compositions, vibrant hues, and tribal narratives, demonstrating the confluence of traditional and contemporary elements
Indigenous potters actively engage with larger markets by participating in art fairs, exhibitions, and workshops These efforts promote their inventions and serve as educational opportunities to communicate the cultural relevance of their work Indigenous potters use these venues to preserve their traditions while forging new paths for economic growth and cultural exchange
Empowerment Through Enterprise: Crafting a Sustainable Future
Beyond only being a form of artistic expression, the resurgence of traditional Indigenous crafts is a potent tool for community empowerment and cultural preservation. Indigenous artisans honour their heritage while generating sustainable economic possibilities for their communities by turning their traditional skills into profitable enterprises
Systems of support are essential to this journey Indigenous entrepreneurs can access financial resources and coaching through programs like the Indigenous Community Business Fund and National Aboriginal Capital Corporations Association (NACCA) organizations Through these initiatives, craftspeople can expand their enterprises, tap new markets, and maintain cultural customs
The influence of these ventures extends beyond financial advantages They promote a better awareness of Indigenous cultures among young people and the general public Consumers who support actual Indigenous companies help to preserve cultural heritage and ensure the economic vitality of Indigenous communities. This united endeavour benefits Canada's unique cultural and economic landscape
Indigenous artists continue to develop and adapt, preserving their cultural past while redefining the future of Canadian handicrafts Their work exemplifies endurance, ingenuity, and the continuing spirit of their ancestry
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established. To view our magazine, please visit the following website here. To remain up-to-date on the latest news, please consider following our X account by clicking here. We encourage you to join our community of enthusiastic people who are interested in business.
Marketing IndigenousCrafts intheDigitalAge
In today's interlinked world, Indigenous artisans use digital channels to share their handcrafted goods while also preserving their cultural heritage This article highlights the achievements of Canadian Indigenous businesses, offers advice on creating engaging brand narratives, and investigates creative methods for promoting Indigenous crafts online
To effectively market Indigenous crafts in the digital environment, artisans can employ many crucial strategies:
Capture stunning visuals: High-quality pictures are essential for highlighting the delicate features of handcrafted items Bright, professional photographs not only highlight craftsmanship but they also help potential purchasers understand the worth of the work
Provide Descriptive Accounts: Product descriptions must be thorough. Providing details about the product's materials, manufacturing method, and cultural significance informs consumers and strengthens their bond with the product
Leverage Social Media's Power: Visual storytelling is the lifeblood of social media sites like Pinterest and Instagram Regular, interesting posts and a consistent style can develop a devoted following
Work Together Strategically: Collaborating with Indigenous cultural ambassadors or influencers increases audience reach and improves authenticity
Use E-Commerce Tools: Platforms like Etsy and Shopify provide efficient options for selling handmade goods and connecting craftsmen with worldwide markets
Host Virtual Engagements: Online workshops and events enable artists to showcase their work, interact directly with audiences, and form meaningful connections
Indigenous craftspeople can successfully traverse the digital terrain and connect with a worldwide audience while preserving the authenticity of their work by implementing these tactics
Building a Narrative Around Cultural Identity
One of the most effective strategies for building a brand that appeals to consumers is storytelling It gives Indigenous craftspeople a chance to showcase their cultural history and set their goods apart:
Infuse Personal Stories: Artisans can enhance their brand by sharing personal stories, cultural experiences, and ideas. This develops emotional connections with buyers, resulting in a greater appreciation for the crafts.
Highlight Cultural Relevance: Explaining the traditional significance of designs, materials, and procedures informs clients while also adding levels of meaning to the products
Embrace Authentic Language: Incorporating Indigenous terminology into descriptions or branding increases authenticity and serves as an educational tool for clients.
Showcase Craftsmanship: Behind-the-scenes content, such as films or blog articles chronicling the creative process, provides customers with insight into the time and talent required, increasing the perceived value of the job
Emphasize Sustainability: Many indigenous-making processes are inherently environmentally friendly. Artisans might promote their use of natural materials and traditional, sustainable methods to attract ethically concerned clients
Strengthen Community Connections: Sharing how the company supports local communities can appeal to customers who value social impact
Collaborate and Share: Collaboration with other Indigenous artists on joint projects or promotions broadens reach while also reinforcing cultural bonds.
Indigenous craftsmen can generate powerful, meaningful brands that honour their heritage while appealing to modern consumers by presenting their stories authentically
Stories of
Indigenous
Crafting Success
Canadian Indigenous craftsmen have achieved extraordinary success by embracing Internet marketing while remaining true to their roots:
Manitobah Mukluks: Sean McCormick's Winnipeg-based company combines traditional Indigenous footwear styles and modern materials The brand's commitment to community and heritage has fueled its expansion into foreign markets
Cheekbone Beauty: Jenn Harper founded this cosmetics line, which stresses sustainability and Indigenous culture Cheekbone Beauty has achieved international acclaim thanks to its appealing digital presence and unique narrative
Biskane:This platform, developed by Chad Solomon, Will Morin, and Fallon Burch, links Indigenous artists with a worldwide audience. It increases the visibility of craftsmen by acting as a marketplace for genuine art and experiences
Teekca’s Aboriginal Boutique: The Norway House Cree Nation store, owned by Chief Walter Spence and Marilyn Tanner-Spence, has become a multi-location success They have created a thriving platform for cultural expression by exhibiting distinctive works by Indigenous craftsmen across North America.
These motivational tales show how digital tactics that respect their cultural traditions can help Indigenous craftspeople succeed in international marketplaces They can promote their crafts to the world and magnify their voices by embracing technology
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established. To view our magazine, please visit the following website here. To remain up-to-date on the latest news, please consider following our X account by clicking here. We encourage you to join our community of enthusiastic people who are interested in business.
Establishing a work environment that places a high value on wellbeing is essential to the long-term viability and prosperity of Indigenous-owned enterprises Leaders may create workplaces that improve holistic health and productivity by integrating traditional Indigenous practices, promoting balance between work and personal life, and implementing employee wellness programs
Work-Life Harmony: A Key to Employee Satisfaction and Efficiency
Employee satisfaction and general workplace performance depend on striking a healthy balance between work and home life This balance is a reflection of both practical workplace requirements and cultural ideals based on community and connection in Indigenous-owned businesses According to studies, burnout, absenteeism, and decreased productivity can result from unresolved conflicts between work and personal life. According to an Alberta survey, companies that foster work-life balance frequently see lower absence rates and higher employee retention
Indigenous businesses that include work-life balance in their operations can establish supportive environments where employees feel valued, resulting in sustained productivity and long-term success
Indigenous company operators usually have multiple responsibilities, juggling professional requirements with obligations to family and community Embracing work-life balance helps to manage these specific issues, with benefits such as improved mental health, more innovation, and better team collaboration Flexible work arrangements, for example, enable individuals to engage in cultural customs and personal responsibilities while maintaining their professional roles
Effective Wellness Approaches for Thriving Teams
Employee wellness initiatives are critical for fostering a positive workplace culture, especially when designed to correspond with Indigenous beliefs and traditions Here are some techniques to improve workplace wellness:
FlexibleScheduling: Allowing for remote work or altered hours allows employees to balance professional responsibilities with cultural traditions like seasonal ceremonies or family activities.
CulturallySensitiveMental HealthAssistance: Employees are guaranteed well-rounded care when they have access to resources like those provided by the First Nations Health Authority that integrate Indigenous healing practices with modern mental health treatment
PhysicalWellnessActivities:
Encouraging team exercise challenges, yoga, or collaborations with local wellness centers enhances both health and community
CulturalAwarenessPrograms:
Educating employees about Indigenous cultures promotes a more inclusive and respectful work environment
CelebratingAchievements:
Indigenous values are reflected, and employee morale is raised when achievements are recognized with culturally appropriate rewards
CommunityInvolvement:
Engaging employees in local activities or issues connects personal fulfillment to the organization's mission, enhancing morale and purpose
By using these wellness measures, Indigenous firms may build workplaces that promote their employees' mental, physical, and emotional well-being while maintaining high levels of engagement and performance.
Honouring Traditional Practices to Enhance Mental and Emotional Health
Traditional Indigenous methods provide a distinct and essential perspective on workplace wellness, stressing balance, connection, and cultural respect Integrating these techniques into business processes improves employees' mental and emotional well-being
CulturalCeremonies: Smudging and talking circles are two examples of activities that help employees develop emotional stability, resilience, and cultural bonds.
Nature-CenteredActivities: Indigenous teachings on nature's healing power align with engaging with the land through outdoor gatherings or plant gatherings. These techniques are well known for lowering stress and fostering mental health
ModelsofHolisticHealth:A holistic approach to well-being is provided by frameworks such as the Medicine Wheel, which promotes balanced growth across the physical, mental, emotional, and spiritual dimensions
GuidancefromKnowledgeKeepers: Inviting Elders to mentor employees promotes intergenerational learning, which improves cultural knowledge and connection in the workplace
CelebratingTraditions: Organizing activities around key cultural milestones strengthens communal bonds while upholding traditional values
By implementing these time-honoured practices, Indigenous-owned enterprises can foster workplaces that support the full person, maintaining cultural history while encouraging workplace well-being.
Establishing a culture of well-being in Indigenous-owned enterprises entails more than just raising productivity; it is about building workplaces where people may thrive in all parts of their lives These businesses exemplify ideals of care and connection by encouraging work-life balance, investing in wellness initiatives, and adopting traditional practices
Indigenous entrepreneurs who lead with holistic techniques encourage a larger movement, proving that well-being is essential for long-term commercial success
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established. To view our magazine, please visit the following website here. To remain up-to-date on the latest news, please consider following our X account by clicking here. We encourage you to join our community of enthusiastic people who are interested in business.
We had the privilege of speaking with the visionary founder of Birch Bark Coffee Company (BBCC), a groundbreaking First Nations-owned business that is redefining the coffee industry. With a mission rooted in the Seven Grandfather Teachings love, respect, humility, honesty, wisdom, courage, and truth Birch Bark Coffee Company goes beyond delivering premium, organic, and fair-trade coffee. It channels its success into addressing systemic inequities faced by Indigenous communities.
Guided by a purpose-driven philosophy, the company’s Birch Bark Foundation Fund supports transformative initiatives, including providing water filtration systems, empowering youth programs, and fostering long-term sustainability Through his unwavering commitment to cultural values and community impact, the founder has demonstrated how entrepreneurship can be a catalyst for equity and reconciliation Birch Bark Coffee Company isn’t just brewing coffee it’s brewing change
Mark is a citizen and proud band member of the Whitefish River First Nation, as well as a highly respected entrepreneur, advocate, and thought leader within Indigenous and Canadian business landscapes As the founder and owner of Birch Bark Coffee Company (BBCC), Mark has created a visionary enterprise that seamlessly integrates exceptional product quality with social responsibility. BBCC has become a trailblazer in the Fairtrade, organic coffee industry and is distinguished for its First Nations ownership and purpose driven business model.
Guided by a profound commitment to community empowerment, Mark established the Birch Bark Coffee Foundation Fund, a cornerstone initiative rooted in the values of the Seven Grandfather Teachings Through this fund, proceeds from BBCC directly support seven carefully chosen charities, each reflecting the core principles of the teachings: wisdom, love, respect, bravery, honesty, humility, and truth
Founder of Birch Bark Coffee Company (BBCC)
These charities focus on critical areas such as education, infrastructure, mental health, and cultural preservation, ensuring a legacy of impact that honors Indigenous traditions and uplifts communities for generations to come. This innovative approach underscores Mark’s unwavering dedication to reconciliation, inclusivity, and the enduring strength of Indigenous values.
With over 30 years of experience as a professional consultant and a background in social services, Mark brings a wealth of knowledge and entrepreneurial expertise to his ventures He has been instrumental in crafting sustainable business strategies that emphasize collaboration, transparency, and long-term growth Mark’s leadership reflects his belief in elevating First Nations voices while fostering mutually beneficial partnerships with corporations, government agencies, and community stakeholders
Mark’s vision extends beyond BBCC as he actively pursues initiatives that redefine Indigenous representation in commerce and culture. His legacy is one of innovation, authenticity, and tireless advocacy for Indigenous sovereignty, leaving an indelible mark on both his industry and his community.
BBCC is guided by the Seven Grandfather Teachings love, respect, humility, honesty, wisdom, courage, and truth. These teachings are woven into our mission and form the foundation of everything we do. Through initiatives like the Birch Bark Foundation Fund, we are able to tackle critical issues, including providing water filtration systems, supporting mental health programs, and empowering community-led projects.
Can you share the inspiration behind founding Birch Bark Coffee Company? How does your heritage and personal journey shape the brand’s mission and identity?
The inspiration for Birch Bark Coffee Company (BBCC) came from a deep desire to address systemic inequities faced by Indigenous communities, particularly in areas like water access, education, and community development Growing up on and off the reserve, I saw firsthand the challenges our people endure These experiences shaped my vision of creating a business that blends traditional values with modern solutions to foster reconciliation and uplift communities
The brand reflects not only my personal journey but also the resilience and strength of Indigenous communities Every cup of coffee serves as a catalyst for positive change, allowing BBCC to honor our heritage while creating a pathway toward equity and healing
How do you balance delivering a premium product while staying true to your purpose-driven business model?
Balancing a premium product with a purpose-driven mission is at the core of BBCC’s success. We deliver high-quality, organic, and fair-trade coffee that meets the standards of even the most discerning customers while ensuring every sale contributes to meaningful change
This balance is achieved by forging strong partnerships with ethical suppliers and managing costs without compromising quality We also maintain transparency about how our proceeds support initiatives like the Birch Bark Foundation Fund This approach allows us to fulfill our mission of creating impact in Indigenous communities while ensuring the integrity and excellence of our coffee
Can you elaborate on how this philosophy guides your philanthropic efforts and the tangible impact it has on Indigenous communities?
BBCC’s philosophy is grounded in the belief that businesses should serve a greater purpose This is reflected in the Birch Bark Foundation Fund, which channels proceeds from coffee sales into initiatives that tackle critical issues in Indigenous communities, such as water infrastructure, education, and mental health
Our efforts have led to measurable impacts, like the installation of water filtration systems in homes, empowering youth programs, and supporting infrastructure development. By focusing on sustainable solutions, our initiatives go beyond immediate relief they create long-term pathways for selfsufficiency and community well-being. This philosophy ensures our actions are rooted in respect, accountability, and the desire to leave a lasting legacy.
What obstacles have you faced in establishing a First Nations-owned business in the competitive coffee industry, and what lessons have you learned that you’d like to share with other Indigenous entrepreneurs?
One of the biggest challenges I faced was gaining trust and recognition in a competitive industry as a First Nations-owned business Educating people about the mission and dispelling misconceptions about Indigenous entrepreneurship required resilience and a strong commitment to my values Securing funding and establishing partnerships that aligned with our goals also posed significant hurdles
Through this journey, I’ve learned that authenticity is your greatest strength Staying true to our mission has not only built credibility but also inspired loyalty among customers and partners My advice to Indigenous entrepreneurs is to embrace your identity, believe in your vision, and remain steadfast in your purpose Your story is your competitive advantage, and it has the power to create meaningful connections and opportunities
What is your vision for Birch Bark Coffee Company’s growth, and how do you hope to inspire future generations of Indigenous entrepreneurs?
My vision for BBCC is to become the leading Indigenous-owned coffee brand in North America, synonymous with quality, sustainability, and reconciliation I see BBCC expanding its retail and wholesale presence, creating innovative ways to support Indigenous communities through the Birch Bark Foundation Fund, and forging strategic partnerships that amplify our mission
I hope to inspire future generations of Indigenous entrepreneurs by showing that it’s possible to blend culture, values, and business success. BBCC is proof that you can create a business that uplifts your community while building a legacy of resilience and opportunity. My dream is for Indigenous entrepreneurs to see the potential in themselves to lead with purpose and create impactful change.
Business Woman of the Month
SageLacerte
Founder of Sage Initiative, Director of Inclusion, Boann Social Impact
Revolutionizing Impact Investing:
Empowering Indigenous Economies
Amidst the dynamic realm of impact investing, Sage Lacerte stands out as a symbol of empowerment, advocating for the economic revitalization of Indigenous womxn Sages's vision surpasses conventional concepts of commerce in her capacities as the Director of Inclusion at Boann Social Impact and Founder and CEO of Sage Initiative Her achievements have also earned her the title of Business Woman of the Month for Indigenous SME Magazine’s May edition This article explores Sage's extraordinary trajectory, in which she amalgamates modern approaches with Indigenous knowledge to fundamentally transform the domain of impact investing
Serving as the leader of Sage Initiative, Sage coordinates an ecosystem of Indigenous womxn impact investors on a national scale The objective of her work is unambiguous: to enable Indigenous womxn to confidently manage our finances, restore Indigenous economies, and redefine money as medicine Achieving the title of 30 under 30 in Sustainability by Corporate Knights and the Distinguished Alumni Award from the University of Victoria in 2022 Indigenous womxn have always been the keepers of community wealth, Sage says, envisioning a future in which we embrace traditional values of matriarchy whereby Indigenous communities have experienced economic prosperity for generations By her inventive methodology, she pays homage to Indigenous commerce principles that define wealth as the amount of generosity and sense of belonging one feels in one ' s community. She forges avenues to prosperity by investing in Indigenous-owned businesses that have a positive and measurable social and environmental impact It’s no longer okay to make investments for the sole purpose of capitalism; the world needs to move towards investments that have an impact first and return second
Igniting Social Transformation: Fostering Inclusion and Diversity:
Sage has an even more significant commitment to social justice than the boardroom As the previous National Youth Ambassador of the Moose Hide Campaign, she has devoted her efforts to ceaselessly promoting ceremony that leads to ending violence against children and women in Canada Concentrating on initiatives at the post-secondary level, Sage's advocacy surpasses mere rhetoric and affects concrete transformations in communities throughout Canada. Inspired by her Carrier heritage and informed by Indigenous knowledge, her activism exemplifies the transformative potential of intersectional leadership More than 5 Million moose hide pins have been gifted, starting 25 Million conversations surrounding ending violence in Canada Register to attend Moose Hide Campaign Day virtually or in person on May 16th at moosehidecampaign ca
Sage, who serves as the Director of Inclusion at Boann Social Impact, remains committed to dismantling obstacles and fostering relationships with communities that merit equity Sage implements policies and training programs that are culturally safe, socially equitable, and trauma-informed Sage's Indigenous perspective and lived experience as a queer woman establishes a nearly unprecedented standard of inclusion and diversity within the realm of impact investing, wherein the paradigm is shifted away from Eurocentric and androcentric worldviews towards a norm where each community is esteemed and every voice is honoured
In impact investing, Sage Lacerte's voyage exemplifies the transformative potential of Indigenous leadership. In her endeavours with the Sage Initiative and Boann Social Impact, Sage disrupts and reorients established norms, thereby establishing routes to prosperity grounded in the resilience and knowledge of Indigenous communities and equitydeserving groups. Sage's ongoing efforts to empower Indigenous womxn, promote social change, and advocate for diversity and inclusion serve as a source of inspiration for an emerging cohort of leaders who are motivated to seek economic justice for all by embracing the principles of rematriation, resilience, and reciprocity.
For more information about the training and empowering sessions for Indigenous womxn, visit their website here.
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established. To view our magazine, please visit the following website here. To remain up-to-date on the latest news, please consider following our X account by clicking here. We encourage you to join our community of enthusiastic people who are interested in business.
Protecting digital assets has become crucial as Indigenous business owners in Canada continue to grow their enterprises. Strong cybersecurity measures are necessary to safeguard sensitive data, ensure business continuity, and foster confidence with partners and clients as our reliance on technology grows An actionable checklist, a thorough introduction to essential cybersecurity procedures, and professional thoughts on new threats are provided below
Key Cybersecurity Measures
Implement Strong Password Policies: Enforce the adoption of complicated, frequently changed passwords. Consider employing password managers to assist staff in creating unique passwords for different accounts.
Enable multi-factor authentication (MFA): MFA adds an additional layer of security beyond passwords, making it substantially more difficult for unauthorized individuals to access your systems
Regular Software Updates: Maintain the most recent security updates installed on all software, including operating systems and apps
Data Encryption: To prevent unwanted access, encrypt critical information while it's in transit and at rest
Employee Training: Educate employees on appropriate practices for cybersecurity, such as spotting phishing efforts and handling sensitive data securely
Secure Remote Access: Utilize Virtual Private Networks (VPNs) to guarantee secure connectivity to your company network as remote work becomes more common
Backup and Disaster Recovery: To ensure business continuity in the event of a cyber catastrophe, regularly back up important data and create a disaster recovery strategy.
Cybersecurity Checklist for Small Businesses
Create a cybersecurity policy: Make sure all staff members are aware of the security procedures by clearly outlining them.
Antivirus Software: Install and maintain antivirus software on every device
Firewall Protection: Configure firewalls to monitor and manage incoming and outgoing network traffic
Data Encryption: Encrypt sensitive data before storing or transmitting it
BYOD Policy: Establish ground rules for employees who use personal devices for work
Regular Security Audits: Conduct security audits to discover potential vulnerabilities.
Incident Response Plan: Maintain a plan to deal with anticipated cyberattacks
Access Control: Only those who need to know should have access to sensitive data
Cloud Solutions: Use secure cloud-based solutions for data storage and collaboration
Data Backup: Back up your data on a regular basis to a secure, offsite location
Network Segmentation: Keep critical systems separate from other network traffic.
Device Disposal: Implement safe procedures to eliminate outdated data and devices.
IT Security Provider: Partner with a trusted provider to ensure continued assistance and monitoring
Expert Advice on Emerging Cyber Threats
AI-Driven Cyberattacks: Cybercriminals are using AI to automate and optimize their attacks. Businesses should invest in AIpowered security systems that allow for real-time threat identification and response
Ransomware: Ransomware, which the Canadian Centre for Cyber Security has identified as a significant concern, can potentially interrupt operations Regular backups, system updates, and an incident response strategy are all critical defences
Deepfake Scams: The sophistication of deepfake technology needs stringent verification procedures for financial transactions and sensitive requests
Supply Chain Attacks: Cybercriminals frequently target small firms in order to infiltrate more significant organizations. Increase cybersecurity measures for vendors and partners to protect the whole supply chain.
IoT Vulnerabilities: As IoT devices grow exponentially, so does the attack surface To reduce risk, implement tight access controls and maintain up-to-date equipment
Cloud Security: With increased cloud use, enterprises must ensure proper configuration and apply access restrictions and encryption for cloud-stored data
Indigenous entrepreneurs can maintain their digital assets and ensure the long-term viability of their businesses in an increasingly digital world by applying these safeguards and remaining educated about emerging threats.
Social Engineering: Improved employee training is crucial in combating emerging social engineering approaches
Zero Trust Architecture: Adopting a Zero Trust framework, which believes no user or device is immediately trusted, necessitates ongoing verification and improves overall security.
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established. To view our magazine, please visit the following website here. To remain up-to-date on the latest news, please consider following our X account by clicking here. We encourage you to join our community of enthusiastic people who are interested in business.
In the fast-paced world of entrepreneurship, Indigenous business leaders are embracing mindfulness to balance professional success and personal well-being. Mindfulness, which is based on the concepts of awareness and present, has transformative effects that are in line with indigenous beliefs This essay explores how mindfulness may transform business processes, providing actionable integration advice and presenting success examples from Indigenous entrepreneurs who value mental health
Transformative Benefits of Mindfulness in Business
Mindfulness, or the discipline of maintaining nonjudgmental awareness of the present moment, has numerous benefits for Indigenous entrepreneurs and their teams This includes:
Stress Reduction: Mindfulness provides individuals with techniques to manage job stress, thereby improving overall well-being
Improved Focus: Regular mindfulness practice improves concentration and increases productivity.
Enhanced Decision Making: A clear and focused mind enables more strategic and intelligent decisions.
Mindfulness in Business:
Fostering Success and Wellness for Indigenous Entrepreneurs
Improved Communication: Mindful interactions encourage active listening and meaningful discourse
Boosted Creativity: A relaxed mindset promotes innovative thinking and problemsolving.
Cultural Resonance: Mindfulness embodies Indigenous ideals such as interconnectedness, balance, and presence.
Simon Fraser University research highlights how mindfulness may be used to reframe problems at work, lower stress levels, and boost motivation For Indigenous businesses looking to create a peaceful and successful workplace, mindfulness is a priceless tool because it aligns personal well-being with professional responsibilities
How
to Integrate Mindfulness into Business Practices in a Realistic Way
It doesn't have to be challenging to incorporate mindfulness into everyday tasks Indigenous business owners can take valuable actions like:
Starting with Short Meditations: Starting the day with a 5- to 10-minute meditation creates a calm and concentrated atmosphere.
Encouraging Mindful Breaks: Take short breaks during the workday to practice breathing techniques or sensory awareness.
Practicing Attentive Leadership: Active listening and meaningful engagement are essential in team relationships
Creating Quiet Zones: Create designated locations in the workplace for mindfulness exercises
Reflecting Regularly: Set aside time each week for staff to reflect on their goals and future development
Incorporating Indigenous Practices: Combine traditional features like smudging ceremonies and sharing circles with mindfulness practices.
Offering Training: Provide access to mindfulnessfocused workshops or digital platforms.
Leading by Example: Leaders who practice mindfulness visibly encourage their employees to do the same.
Supporting Work-Life Balance: Policies that encourage regular breaks and discourage afterhours work can help prevent burnout
Evaluating Impact: Measure the effectiveness of mindfulness efforts using feedback mechanisms
Indigenous business owners can foster a work environment that prioritizes mental health and wellbeing by incorporating these principles into their daily operations This foundation leads to improved business outcomes in addition to increased employee happiness. By incorporating these principles into their operations, Indigenous entrepreneurs can promote a workplace culture emphasizing mental health and well-being This foundation not only improves employee satisfaction but also leads to improved business outcomes
Lessons from Indigenous Business Leaders
Indigenous entrepreneurs across Canada are championing mindfulness as a key component of their business strategy Their experiences provide vital insights
Dreamcatcher Promotions founder Michelle Cameron, who won the 2023 Indigenous Business of the Year Award, emphasizes how mindfulness affects workplace dynamics:
“Mindfulness has revolutionized our operations. Starting each day with a brief meditation session has cultivated focus and calm, even during peak periods. This approach has significantly boosted productivity and employee morale.”
The founder of eSupply Canada, Steven Vanloffeld, highlights the benefits of combining contemporary and classic mindfulness approaches:
Both leaders are advocates for creating corporate cultures that value mental health and well-being They attribute these measures to their success in attracting and retaining top people, strengthening customer relationships, and achieving long-term business growth
Indigenous entrepreneurs are spearheading a more prosperous and well-rounded approach to entrepreneurship by incorporating mindfulness into their business plans These methods meet the difficulties of the contemporary economic environment while respecting cultural customs As more Indigenous companies embrace mindfulness, they encourage the larger entrepreneurial community to see how important it is for attaining both professional and personal success
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established. To view our magazine, please visit the following website here. To remain up-to-date on the latest news, please consider following our X account by clicking here. We encourage you to join our community of enthusiastic people who are interested in business.
EmergingTrends forIndigenousBusinessesin2025
The business environment for Indigenous-owned businesses is expected to change in 2025 due to a number of significant factors as Indigenous entrepreneurship in Canada continues to thrive In order to assist Indigenous businesses in navigating the changing market dynamics, this article explores these new trends
Digital Transformation and Online Marketplaces
The rapid adoption of digital technologies transforms operations for Indigenous enterprises, allowing them to reach a more extensive consumer base. To realize this potential, entrepreneurs are encouraged to:
Develop user-friendly websites and mobile apps.
Use social media platforms for marketing and customer engagement.
Use digital payment solutions.
Notably, 58% of Indigenous enterprises describe themselves as early adopters of new technology, demonstrating a proactive commitment to digitalization However, issues remain, particularly with regard to the digital divide in distant places Improving internet infrastructure and developing digital literacy are critical steps toward ensuring widespread participation in the digital economy What’s more, at least 60% of enterprises owned by Indigenous people will be heavily represented online by 2025
Eco-Conscious Enterprises and Green Initiatives
Indigenous companies are uniquely positioned to satisfy customers' growing demand for sustainable goods and services In fact, it is estimated that by 2025, over two-thirds of Canadians will be willing to pay more for locally produced goods and 50% for environmentally friendly alternatives
Developing environmentally friendly offerings.
Integrating conventional knowledge into long-term business concepts.
Exploring opportunities in renewable energy and conservation
With intentions to engage in the Indigenous economy and work with Indigenous partners to promote economic reconciliation, the Canadian government is actively supporting these initiatives It still needs to be more challenging to strike a balance between environmental protection and economic growth Indigenous enterprises have the opportunity to set an example in this area by fusing traditional values with contemporary ecological methods
Strategic Alliances and Cooperative Ventures
Strategic collaborations are essential for Indigenous firms looking to expand operations and enter new markets Opportunities include:
Collaborating with nonIndigenous businesses to increase market exposure.
Forming intercommunity collaborations to share resources and knowledge.
Engaging in government and business procurement programs
Indigenous equity partnerships in significant projects are becoming more common, with impact-benefit agreements giving way to valid equity participation
Equitable collaborations that respect Indigenous rights and beliefs are critical. Entrepreneurs should hone their bargaining skills and obtain legal representation to protect their interests in collaborative ventures.
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Alternative lending models that account for Indigenous-specific variables.
A new service called the Indigenous Business Navigator supported by RBC makes it easier for Indigenous enterprises to obtain financial resources by putting them in direct contact with Government of Canada programs and services It is advised to investigate alternative financial options in addition to establishing connections with conventional financial institutions Improving business planning abilities and financial literacy will be essential for efficient capital management
Indigenous business owners may set themselves up for long-term success in 2025 and beyond by keeping an eye on these new trends and taking proactive measures to solve related issues
Indigenous businesses in Canada have a bright future ahead of them, full of chances for growth, innovation, and economic reconciliation
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established. To view our magazine, please visit the following website here. To remain up-to-date on the latest news, please consider following our X account by clicking here. We encourage you to join our community of enthusiastic people who are interested in business.
Indigenous-owned businesses throughout Canada are transforming local economies, causing a ripple effect that goes far beyond their operations Through targeted social programs, education, and cultural preservation, these businesses not only create substantial economic value but also improve their communities This article underlines the vital role entrepreneurship plays in maintaining Indigenous languages and customs, looks at their extensive contributions, and investigates model companies that give back to their communities.
Driving Economic Transformation Across Communities
Indigenous businesses have a significant impact on the Canadian economy, with contributions estimated to be worth $56 billion by 2021 These businesses are dynamic drivers of economic and social advancement for both Indigenous and non-Indigenous communities
Job Creation: Indigenous businesses are important employers, providing valuable work opportunities and skill development for community members
Economic Growth: The Indigenous economy has grown dramatically, with its share of Canada's GDP nearly doubling since 2013
Developing Skills: Many Indigenous entrepreneurs invest in mentorship and training, providing future generations with the knowledge required for self-sufficiency.
Infrastructure Improvements: These businesses enhance infrastructure in underserved and distant locations, hence increasing community well-being.
Empowering Indigenous workers has broader ramifications According to one analysis, attaining parity with non-Indigenous involvement in the Canadian economy could increase the country's GDP by $67 billion annually Such expansion demonstrates the enormous untapped potential of Indigenous economic efforts, which continue to drive local and national prosperity
Reinvesting Success: Giving Back to Communities
Indigenous-owned enterprises exhibit the idea of reinvesting success in their community They address social issues and improve people's quality of life through specific initiatives. Here are some outstanding examples:
Whitecap Dakota First Nation: This community went from an economically isolated reserve to a booming economic hub in Saskatchewan, resulting in job development and lower unemployment
Red Rebel Armor: This unique streetwear business promotes employment opportunities in Indigenous communities with the goal of reducing recidivism.
FN Clean Water: This company, dedicated to addressing water insecurity, raises funding for sustainable water systems in First Nations communities through the sale of minerally enhanced water.
MINI TIPI: This female-led business makes culturally themed blankets and accessories and donates revenues to food pantries and women ' s crisis shelters
These enterprises demonstrate how Indigenous entrepreneurship generates economic progress while also addressing critical social challenges, resulting in a cycle of wealth that benefits entire communities
Preserving Heritage Through Entrepreneurial Innovation
Indigenous entrepreneurship is an effective instrument for preserving cultural heritage and languages, ensuring their continuous relevance for future generations
Celebrating Cultural Identity: Many Indigenous enterprises incorporate indigenous designs, materials, and customs into their goods to highlight the richness of their past
Promoting Indigenous Languages: Businesses such as the Centre de Développement Communautaire Autochtone de Montréal incorporate language preservation into their operations by providing courses in Indigenous languages
Raising Awareness: These businesses serve as cultural ambassadors by educating clients about Indigenous history and traditions.
Intergenerational Knowledge Sharing: Businesses routinely engage with elders and the young, encouraging the transfer of traditional skills and wisdom.
Funding Cultural Initiatives: Profits from successful initiatives are frequently used to fund community projects that revitalize languages and cultural tradition
A Lasting Impact
The significance of protecting linguistic heritage was highlighted in 2019 with the passage of the Indigenous Languages Act In addition, Indigenous companies generate revenue that allows for more community involvement in cultural customs, preserving them for future generations to inherit Indigenous companies support economic expansion and act as catalysts for significant social and cultural transformation They promote advancement, maintain cultural identity, and fortify ties within communities in ways that are advantageous to all Canadians These businesses' influence will surely increase as they succeed, creating a more prosperous, inclusive, and culturally rich country
The Indigenous-SME Magazine is an invaluable resource for Canada's small Indigenous companies, both nascent and established. To view our magazine, please visit the following website here. To remain up-to-date on the latest news, please consider following our X account by clicking here. We encourage you to join our community of enthusiastic people who are interested in business.
