Sunlight for Sojourner

Sunlight for Sojourner: A Benefit for Sojourner Place Candice Alvarado, Kaitlin Andreas & Mariel Alvarez FM430 Business Entrepreneurship Spring Quarter 2012

Table of Contents Table of Contents……………………………………………………………….………..2 Project Overview…………………………………………………………………………...3 Mission & Vision Statement………………………………………………………………..3 Task List…………………………………………………………………………………....4 Work Breakdown Structure………………………………………………………………...6 Risk Assessment……………………………………………………………………………7 Critical Path………………………………………………………………………………...8 Project Budget…………………………………………………………………………….10 Lessons Learned. …………………………………………………………………………11 Appendix A………………………………………………………………………………14 Fact Sheet…………………………………………………………………………………15 Event Poster…………………………………………………………………………....…16 Event Promotion……………………………………………………………………….…17 Event Photos……………………………………………………………………………...18 Silent Auction & Donations………………………………………………………………27 Thank You Letter…………………………………………………………………………28 Appendix B………………………………………………………………………………29 Candice Alvarado Resume………………………………………………………………...30 Kaitlin Andreas Resume…………………………………………………………………..31 Mariel Alvarez Resume……………………………………………………………………32

Sunlight for Sojourner

Project Overview A night of summer fashion, food and cocktails supporting the sisters of Providence & Sojourner Place. This event will include a summer fashion preview from local boutiques as well as a silent auction. Glass blowers will also be handcrafting glassybabys during the event in the studio’s hot shop.

Mission & Vision Statement Mission: To raise awareness of Providence and their work in our community through a cocktail & fashion event benefiting Providence’s Sojourner Place.

Vision: We strive to successfully raise awareness of Sojourner Place and the vital work they are doing in our community by raising funds with hopes to provide the women they serve with the daily necessities that most of us take for granted.

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Sunlight for Sojourner Task List # Task 1 Contact Sojourner Place 2 Research Locations 3 Contact Locations 4 Meeting with Jaime 5 Brainstorm Sponsors 6 Location: glassybaby Studio 7 Decide on Name 8 Discuss event with glassybaby 9 Create info sheet for sponsors, etc.

10 Reach out to contacts for donations/sponsorship 11 Reach out to Mercer about clothing 12 Create event invite/flyer 13 Reach out to wine/beverage contacts 14 Create faeebook event invite page 15 Contact culinary students for food/cupcakes 16 Contact photography student 17 Contact audio student 18 Collect items for silent auction 19 Contact modeling agencies (4) 20 Contact Aria Style about getting rentals donated 21 Send out event to be posted on local event calendars 22 Obtain tax code from Jaime B. 23 Brainstorm event dĂŠcor & space layout 24 Find event volunteers 25 Visit Sojourner Place 26 Confirm food & beverages for event 27 Visit venue to go over layout & day of event 28 Establish ticket price 29 Establish how we are going to sell tickets 30 Confirm with donations & sponsorship 31 Collect donations & items for silent auction 32 Confirm with boutiques on clothing 33 Create "wish list" for donation items for Sojourner

Who? CA CA, KA, MA CA CA & KA w/ Jaime B. CA, KA, MA CA CA, KA, MA w/ Jaime B. CA MA CA, KA, MA CA CA CA KA MA CA, KA, MA CA, KA, MA CA, KA, MA w/ Jaime B. CA, KA, MA

CA, KA, MA CA, KA, MA CA, KA, MA CA, KA, MA CA, KA, MA w/GB CA, KA, MA w/ Jaime B. CA, KA, MA w/ Jaime B. CA, KA, MA CA, KA, MA CA CA, KA, MA w/ Jaime B.

How will this task be completed?

Sent e-mails back & forth - arranged a time to meet Looked into locations, found contact info Contacted potential locations by phone or e-mail - proposed event Met with Jaime, 4/10/12 - went over details of event & talked about location, date and time Find contact info for sponsors/potential donors Received a call back from Ray at glassybaby expressing their interest in hosting our event Sunlight for Sojourner call Ray at glassybaby on 4/18 Create an informational sheet letting people know about our event, mission & vision phone calls, in person visits, e-mail e-mail owner Karen Bonomo Use illustrator to create invite & flyer to be distributed to potential attendees & posted at local businesses Sozo wine contact from Jaime B. / Chateau St. Michelle Kaitlin will create & establish an event invite page on FB Mariel Talk to photography students which we have class with - see if there is any interest Go to program director & ask for reccomendations reach out to local businesses, boutiques, restaurants Contact TCM, SMG Contact John @ Aria via e-mail go through excell list & post to each Tax code will be given to our sponsors/companies who donate - through a thank you card Reach out to other students, students at SU, SPU, UW, and our friends Attend weekly Thursday night dinner at the house - get a tour from Jaime, etc. 5/3/12 Work with sponsors, as well as students to come to a confirmed decision With Ray from glassybaby $10 for basic entrance fee or $50 for entrance and glassybaby event bright.com Contact interested sponsors/donations about what they can offer & when we will receive donations Plan looks & outfits to feature during the fashion preview

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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50

Collect donation items for Sojourner at school & work Distribute flyers & invites Create place cards for tables at event Create event signage Pump up event on Facebook page Get a count/estimate of attendance Confirm numbers for Food & Beverage Confirm arrival times for volunteers Write press release Create baskets with donation items for silent auction Create event timeline/day of itinerary Create hair & make-up look for models Coordinate with glassybaby studio for day of event Gather/organize all supplies & donation items Set-up event at the glassybaby studio Execute event at the glassybaby studio Present donations to Sojourner Place

CA, KA, MA CA, KA, MA w/Jaime B. CA, KA, MA w/Jaime B. CA, KA, MA w/Jaime B. KA CA, KA, MA CA, KA, MA CA, KA, MA KA CA, KA, MA CA, KA, MA KA CA, KA, MA CA, KA, MA CA, KA, MA w/ Jaime B. CA, KA, MA w/ Jaime B. CA, KA, MA

Count through RSVP's on Facebook, Providence, as well as friends, glassybaby studio.

Use estimate for attendance to ensure we have enough food & beverage for our event Communicate with volunteers, photography, DJ, food, beverage, etc.

To be distributed on Spotlight Seattle, and potentially other media sites

6/5/12

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Sunlight for Sojourner Work Breakdown Structure

Sunlight for Sojourner

Photographer

Food

Venue

Models

Charity

Sponsors

Boutiques

Contact AiS Photography Students

Contact AiS culinary program

Glassybaby

Contact Agencies/ Friends

Providence Sojourner Place

Contact Potential Sponsors

Mercer

Lauren Hale

Aracely

Laine & Marissa

Jaime B. is our contact

Provide press kit and info sheet

Back-ups

Sway & Cake

Endless Knot

Backup: We will provide food

Rae- Event Manager

June 5th, 2012 Available

Need to sell 30 glassybabies for venue cost

Bliss

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Sunlight for Sojourner Risk Assessment Risk 1 Lose a sponsor 2 Lose a venue 3 Charity dropout

How Likely Is This To How Much Would It What Can Be Done To Mitigate the Happen?

Impact Your Project?

Situation?

4 2 Contact another potential sponsor Move everything to our backup location 2 4 and contact our attendees Contact another charity who would need 1 5 the donations

4 Lack of attendance

3

3

5 Not enough wine

2

4

Buy a couple bottles out of pocket.

6 Not enough food

2

3

1

4

1

4

2

4

1

2

3

4

Buy food platters out of pocket.

Find a couple friends who would be willing to fill in Take out the fashion preview portion.

Make due with the donations we did receive.

Bring our own placewear sets or buy plactic sets out of pocket Find a way to pay for the venue out of pocket

2

3

1

3

1 2

2 2

5

1

2

4

18 Over budget

2

4

Ask for family support

19 Natural Disaster occurs

1

5

Reschedule the event

20 Fire Catastrophe!

1

4

Call 911.

7 No models 8 No clothes Not enough donations for silent 9 auction 10 No placewear 11 Don't sell enough glassybabies 12 Photographer doesn't show 13 No one bids on auction packages 14 Music doesn't work 15 People drink to much 16 Weather's bad 17 Too many people

Take the pictures ourselves.

Donate the items to Sojourner Use a radio instead of an ipod Send them home in a taxi-cab Give them a glass of wine to feel more comfortable Use the glass blowing space, so there wouldn't be glass blowing.

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Sunlight for Sojourner Cr Source Charity: Sojourner Place 1

1

Source Venue: Glassybaby 1

7

Source Sponsors, Donations & Fashion 7

14

Event Planning 21

Contact Sojourner 1 1

Propose Event 1 1

Make Contacts 7 1

Meet w/Jaime 21

Sojourner says YES! 1 1

Meet w/Rae @Venue 7 1

Receive Replies 8 13

Group Planning Meeting

Book Space 7 1

Procure Donations 8 13

Poster Design 27

27

Talk with Boutiques 9 12 Bliss & Dream 10 11

Actual Days: # of Days Needed: Slack Days:

61 58 3

Looks & Models 12 9

6

t for Sojourner Critical Path Event Planning 7

Create Budget & Establish Ticket Prices 28

1

Meet w/Jaime 1

Group Planning Meeting

Group Planning Meeting

Create Social Media & Promotion Strategy 28

21

Event Logistics 49

7

Sunlight for Sojourner 61

1

Set up Eventbrite 28 1

Shopping List 49 1

Prepare for Event 61 1

1

$0 BUDGET 28 1

Create FB Page 28 1

Décor Ideas 50 1

Arrive at Venue 61 1

Poster Design 1

Ticket Prices 28 1

Invite Guests 28 3

Estimate Attendees 51 2

Glassybaby Presell 28 1

Maintain FB Page 28 25

Meet w/Rae at Venue 53 1

Link FB to Sojourner 28 1

Décor Shopping 58 1

Glassybaby Presell 28 25

Final Meeting 58 1

Flyers & Posters 28 25

Food Shopping 58 1

28

1

Set-Up 61

1 EVENT!

61

1

7

Sunlight for Sojourner Project Budget Item Glassybaby Event Space J Project Necklace & Earrings Bottle of Wine & Wine Tasting for 4 Gift Certificate to Purple 2 $25 Gift Cards to Caffe Ladro 4 Passes to Hot House Spa & Sauna Vatne Designs Jewelry $50 to Macrina Bakery 100 Mini Trophy Cupcakes Square Device Rentals for Event Food/Drink for Event - Costco Food/Drink for Event - Trader Joe's Food/Drink for Event - QFC DĂŠcor & Supplies for Event Clothing for Fashion Preview Posters for Event Banquet Permit Flowers for Event Spray paint for Wine Bottles Gas/Transportation Total

Actual Cost $850.00 $50.00 $70.00 $50.00 $50.00 $64.00 $100.00 $50.00 $200.00 $0.00 $39.00 $123.50 $50.71 $43.14 $64.68 $0.00 $60.00 $10.00 $15.00 $13.92 $75.00 $1,978.95

Donated By Glassybaby J Project Brian Carter Cellars Heavy Restaurant Group Caffe Ladro Hot House Vatne Designs Macrina Bakery Trophy Cupcakes Square Sweet Buffet CA, MA, KA CA, MA, KA Lori Alvarado MA Bliss & Dream The Art Institute of Seattle CA CA CA, MA, KA CA, MA, KA

Donated Amount $850.00 $50.00 $70.00 $50.00 $50.00 $64.00 $100.00 $50.00 $200.00 $0.00 $39.00 $0.00 $0.00 $43.14 $0.00 $0.00 $60.00 $0.00 $0.00 $0.00 $0.00

Out of Pocket Expense $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $123.50 $50.71 $0.00 $64.68 $0.00 $0.00 $10.00 $15.00 $13.92 $75.00

$1,626.14

$352.81

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Sunlight for Sojourner: Lessons Learned Candice Alvarado From the very first day of class it was clear to me what type of charity event I wanted to do but going into this quarter, I would have never expected to give so much of myself to this project. I was passionate about hosting a casual evening of cocktails, food and fashion to benefit a local women’s shelter – Providence Sojourner Place. I happened to have worked with their community outreach and events manager last summer and knew she would be totally on board to have us organize a charity event for their organization. After contacting her and meeting with her to discuss the details, we kept having more & more ideas about how we could make this event amazing!

However, this project wouldn’t have been such a success without learning a few lessons along the way.

The first lesson I learned was to dream big, but ALWAYS have a back-up plan. Our first challenge was finding a venue to host our event, but we were finally contacted by the glassybaby studio in Madrona that offered us a free space rental as long as we sold 30 glassybaby prior/at the event. The space was amazing, and they have glass blowers hand crafting glassybaby during your event – which was a super plus. By partnering with glassybaby, 10% of the total sales from the evening of our event will go directly to our charity as well as all proceeds from tickets & the silent auction. Although this venue was not our first choice, it ended up being the perfect location and also helped us to raise 10% more for our charity.

However, after landing our venue we had a hard time finding a local boutique or retailer that was willing and/or able to provide clothing for our event. The spring and summer months are a busy time for boutique owners as most of the trade shows and buying events fall in between March and June. However, two weeks before our event we were finally able to secure clothing! I reached out to my “connections” and a friend who works for Bliss & Dream boutiques was totally amazing and was able to present the idea to her bosses, who automatically said yes. So the third lesson, is to always use your connections – they are the most reliable and will put more effort into working with you to achieve your goals.

The final lesson I learned from Sunlight for Sojourner is that it feels amazing to give back and it was a huge motivator throughout the quarter. Early on, we were invited to Providence Sojourner Place for a Thursday night family dinner – a requirement for all residents and employees to attend. We had so much fun at the dinner, getting a chance to experience firsthand what an

amazing place Sojourner is. I left feeling so excited that we can help provide these women with the basic things we all take for granted. Something about Sojourner just put me into such a good mood and it was amazing to see all of the women so happy and thankful for what we are doing for them.

Between glassybaby presales, ticket sales and silent auction we received $1224.16, less the pre-sold glassybabys at $40 each + tax - we raised $500.97!!! Sojourner Place will also be receiving 10% back from glassybaby from the total sales during our event. The girls working that night figured around $106. So, total we were able to raise approximately $606.97!

Kaitlin Andreas Looking back on ‘Sunlight for Sojourner’ there are things I have learned when producing an event and things I would have done differently. One of the trickiest situations we had to deal with was finding companies that would be willing to donate their products or services. We sent out a countless number of requests to many businesses around Seattle and one of the most common responses we received was that they had already reached their donation limitations for the year. We realized it was a lot easier to find businesses that were willing to take part in the event if they were smaller, local companies that don’t get a lot of requests. It also helped to know people. They were more willing to contribute if they knew who we were, or what organization the event was for.

Looking back we could have saved a lot of time and effort if we had focused more on these local, neighborhood companies.

Another issue we ran into the week of the event was that we really had no idea what to expect as far as attendance. According to our Facebook event page 40 people had accepted the invitation and said they were going to attend; however, we were also selling tickets on Eventbright.com and only a few people actually purchased those tickets, so we had no idea how many people were going to show up and buy tickets at the door. It made planning difficult because we had to guesstimate how much food and drinks to purchase, and even though we had a pretty good turnout we ended up with way too much of everything. So, if we had found a way to better pre-sell tickets or get a more accurate count on the amount of people who were actually planning to attend it would have made things easier.

Overall, ‘Sunlight for Sojourner’ was a success! We sold enough glassybabys to use the venue for free and many more people bought glassybabys at the event, so we were able to donate more

money through those sales. We auctioned off just about all the donations we received and the fashion preview at the event was a fun, cute touch to the evening.

Mariel Alvarez After our event “Sunlight for Sojourner”, I can say that our group did an amazing job and we all produced a great event. I was so happy to see how thankful the director and members from the charity were. It was so nice to see that they really appreciated all our hard work and effort.

Though we didn’t raise a huge amount of money, I am still happy because I know that the charity will appreciate every ounce of it. We also helped to bring awareness to a charity that may not be that known throughout the community. Looking back on the overall process I can say that communication is very important not just with your group but with the charity, so you can fully understand what you as well as the charity hopes to accomplish from the event.

What I learned from doing an event of this magnitude is that finding sponsors is not as easy as you think. You will come to find out that many sponsors do not always want to help or cannot help due to being over on charitable donations for the year. I also learned that timing is everything and the more time the better. In some situations it would have been nice to have a little bit more time to look for other solutions to problems. In addition, having back-ups to issues that arise are vital because it can determine how quickly you can move onto the next task. Lastly, I learned that it is important to promote your event through as many channels as possible and do not always rely on the people that have confirmed attendance through social media outlets because those people that said that they were going, isn’t always the case and you end up purchasing more items like food and drinks than you actually end up needing.

Sunlight for Sojourner Appendix A

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Sunlight for Sojourner 2012 Our Mission:

To raise awareness of Providence’s Sojourner Place, a local not for profit organization helping homeless women in our community transition into secure, independent living.

Event:

A night of summer fashion, food and cocktails supporting the sisters of Providence & Sojourner Place. This event will include a summer fashion preview from local boutiques as well as a silent auction. Glass blowers will also be handcrafting glassybabys during the event in the studio’s hot shop.

Date:

June 5th 2012

Time:

6:00pm to 9:00pm

Location:

Glassybaby Madrona, 3406 East Union Street Seattle, WA 98122

Tickets:

General Admission $10.00 & VIP $50.00 includes a glassybaby

Attendance:

Estimated 50+ guests, ages 21-50.

Sponsors:

TBD

Like Us:

http://www.facebook.com,/ProvidenceSojournerPlace

Contact:

sunlightforsojourner@gmail.com Candice Alvarado 360.820.1386 5119 40th avenue NE, Seattle WA 98105

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11

Sunlight for Sojourner: Promotion

12

Sunlight for Sojourner: Photos

13

14

15

16

17

18

19

20

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Sunlight for Sojourner Silent Auction Item Value Bid J Project Necklace & Earrings $50.00 2 Guest Passes to Hot House Spa & Sauna $32.00 Brian Carter Wine & Tasting $70.00 Brunch or Lunch for Two at Purple $50.00 Caffe Ladro $25 Gift Card $25.00 Caffe Ladro $25 Gift Card $25.00 Vatne Designs Earrings $35.00 Macrina Bakery $50.00 Gift Card $50.00 Total

$42.00 $25.00 $60.00 $50.00 $25.00 $25.00 $20.00 $35.00 $282.00

Sunlight for Sojourner Donations Item Value Donor Name J Project Necklace & Earrings $50.00 J Project Clothing 4 Guest Passes to Hot House Spa & Sauna $64.00 Hot House Spa & Sauna Brian Carter Wine & Tasting $70.00 Brian Carter Cellars Brunch or Lunch for Two at Purple $50.00 Heavy Restaurant Group 2 Caffe Ladro $25 Gift Cards $50.00 Caffe Ladro Vatne Designs Jewelry $100.00 Neallie Walvatne Macrina Bakery $50 Gift Card $50.00 Macrina Bakery 100 Mini Cupcakes $200.00 Trophy Cupcakes Event Rentals $39.00 Sweet Buffet Lady Clothing for Fashion Preview $0.00 Bliss & Dream Boutiques

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June 10, 2012 Dear

,

On behalf of Sojourner Place, we would like to thank you for contributing to Sunlight for Sojourner benefiting Providence Sojourner Place. We greatly appreciate your amazing donations & contributions that will help to empower homeless women in our community, and change their lives forever.

Sojourner Place, located in Seattle’s University District provides housing and support for homeless, economically and emotionally oppressed women in transition who are motivated to grow towards self-responsible, independent living. On any given night in Seattle and surrounding areas, it is estimated that over 600 women are without shelter.

Your contribution to Sunlight for Sojourner has helped to secure a safe, stable future for a local woman in desperate need.

We cannot thank you enough for joining us in our mission to bring sunlight to Sojourner by making a charitable donation through this event. Your donations are tax deductible as Sojourner Place is a not for profit 501 (c) (3) in the State of Washington under Providence Pariseau Corporation. The appropriate tax information is included below.

Providence Sojourner Place Providence Pariseau Corporation XX-XXXXXXX To learn more about Sojourner Place, please visit their website at www.sojournerplace.org or follow them on Facebook at www.facebook.com/providencesojournerplace.

Sincerely,

Candice Alvarado, Kaitlin Andreas & Mariel Alvarez Sojourner Place Student Volunteers Sunlight for Sojourner

Jaime Beytebiere Community Outreach & Events Manager Providence Sojourner Place Providence Pariseau Corporation Â

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Sunlight for Sojourner Appendix B

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c: 360.820.1386 e: candice.n.alvarado@gmail.com

Education The Art Institute of Seattle Squalicum High School

Fashion Marketing Graduate of the Class of 2009

Technical Skills • Experience with media promotion and press outreach • Exceptional visual and oral presentation skills • Able to prioritize & manage multiple projects and tasks • Planning & coordination of special events • Able to manage high stress situations calmly • Creative thinking, problem solving • Experienced in Microsoft Office Suite & Adobe Photoshop, InDesign and Illustrator • Facebook, Twitter & Blogger user

2009-Present 2005-2009

Personal Qualifications • Exceptional written and verbal skills • Produces professional quality work • Pays strong attention to detail • Works well with others, team player • Reliable, dependable and professional • Excellent leadership and communication skills • Positive attitude • Fun & outgoing personality • Self-motivated

Experience Public Relations & Social Media Intern Xanthus Communications/PR for People Seattle, WA March 2012-Present • Research traditional media and engage in media outreach • Research social media and engage in ongoing conversation • Create organized database of results of organizational research • Generates competitive intelligence research of trends in the area of public relations and media relations Media Promotions & Judge Coordinator The Rite of Spring Fashion Show Seattle, WA • Collected and compiled a contact database for a constant contact messaging system • Contacted potential employers and MVP industry professionals to attend the show • Assisted in t6he collection of swag for the show’s swag bags • Managed and coordinated judges and criteria for the show’s scholarship awards

January-March 2012

Intern & Assistant Wedding Coordinator Bitsy Events & Custom Creations Seattle, WA May-September 2011 • Assisted in the planning, set-up & coordinating of weddings, events & photo shoots • Completed creative projects in a timely and efficient manner, paying attention to the smallest of details • Wrote, edited & created blog posts to be published on the Bitsy blog & Facebook page Women’s Shoes Sales Associate Downtown Seattle Macy’s Seattle, WA October 2009-July 2010 • Provided outstanding customer service on a daily basis to achieve sales goals in a commissioned sales position • Worked as a part of a sales team communicating with management, sales associates and stock room personnel • Motivated and challenged myself to make sales and consistently exceed daily sales goals • Received recognition for high sales including an award for top sales in my department Achievements & Volunteer Work J Project Clothing Intern/Assistant 2012 Seattle Magazine’s Forecast Fashion Show 2012 FACE Fashion Show Volunteer Dresser 2011 Deans List - Art Institute of Seattle 2009-2011 Interests Fashion – passionate about the industry & seek a future career in PR, advertising or event planning in a fashion related field Travel – traveled throughout France and Spain for 16 days with a group of friends & hope to travel to Italy after graduating “In order to be irreplaceable one must always be different.” – Coco Chanel

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Kaitlin Andreas

594-­‐6533

Phone: (509)

E-­‐mail: Kandreas88@stu.aii.edu

Education Bachelors of Science in Fashion Marketing and Management; Graduating August 2012 The Art Institute of Seattle; Seattle, WA § Cumulative GPA: 3.8 § Awards: Dean’s List

Associate of Arts Degree; 2009 Yakima Valley Community College; Yakima, WA § GPA: 3.54 § Awards: Dean’s List; Presidents List; Confederation of Teachers Award (Art Award)

TECHNICAL QUALIFICATIONS -

Knowledge in event planning and production Proficient in Microsoft Office Knowledge of social media networking sites Exceptional creative thinking ability Able to understand consumer buying behavior Efficient time management Excellent communication and writing skills

Experience Marketing, Public Relations Intern

PERSONAL ATTRIBUTES -

Very attentive to detail High level of integrity Able to multi-tasking and problem solve Enjoy challenging environments Strong leadership ability Works well with others Consistency meeting deadlines

1/2012 - Present

Spotlight Seattle; Seattle, WA Duties consist of social media management and weekly posts to the online magazine. Attending events for contributor, Team Photogenic and broadcasting live feed that includes interviews, Facebook and Twitter posts, as well as, writing follow-up posts for the events.

Server, Banquet Server

8/2011-Present

Fox Sports Grill; Seattle, WA Customer service for a local sports bar and grill. Duties include serving tables, cocktailing during banquet events, open and closing restaurant, cash handling, and upholding liquor laws. Able to adapt to a fast paced environment and connect with energetic customer.

Sales Associate

4/2011-8/2011

Forever 21; Seattle, WA Duties include greeting and assisting customers in their shopping decisions. Host, organize and sort apparel in the fitting rooms. Communicates effectively with consumers and can successfully identify their wants and needs. Pays close attention to detail. Assisted in the store’s set-up and grand opening

Trainer, Bartender, Server

3/2010-5/2011

The Old Spaghetti Factory; Seattle, WA Customer service position for a fast paced urban restaurant. Able to multi-task and work under pressure.

Connects with a wide variety of people including noisy, outgoing children and recognizing and responding to conflicts. Operational duties including upholding liquor laws, cash handling and maintaining a cash register.

Server, Banquet Server, Hostess

8/2007-8/2009

Appletree Restaurant and Grill; Yakima, WA Customer service at a local, prestigious golf course and fine dining restaurant. Able to adapt to a resort environment and create personal relationships with frequent customers. Takes on a position to lead and direct staff during events and banquets; as well as, the responsibility to open and close the restaurant during certain shifts. An unofficial trainer for new employees in multiple positions.

Interests My personal interests consist of fashion, music, and movies. I love spending time with family and friends and my hobbies consist of reading, writing, drawing, exercising, shopping and traveling.

PHONE: (509) 528-5898 EMAIL: alvarezmariel11@yahoo.com

`tÜ|xÄ TÄätÜxé EDUCATION Bachelors of Science, Fashion Marketing Associate of Applied Arts, Fashion Marketing

The Art Institute of Seattle The Art Institute of Seattle

SKILLS TECHNICAL QUALIFICATIONS -Excellent Visual and Oral Presentation Skill -Talent for Researching Market and Demographics -Strong Customer Service Skills -Proficient Comprehension in Microsoft Office Programs -Basic Understanding of Adobe Illustrator CS5 -Knowledge of Advertising and Promotional Analysis -Great Understanding of Market Trends and Inventory Control -Excellent Marketing & Social Networking Skills

PERSONAL ATTRIBUTES -Bilingual: English & Spanish -Outstanding Attention to Detail -Enjoy Challenging Environments -Highly Motivated and Dependable -Great Organizational & Communication Skills -Effective Multi-Tasking Ability -Positive Attitude and Team Player -Self Starter and Willingness to Learn

Seattle, WA Seattle, WA

EXPERIENCE March 2012-Present Marketing/Public Relations Intern Seattle Weekly -Sponsorship Fulfillment -Social Media Marketing (Facebook, Twitter, Foursquare, Myspace) -Subscriber Database Entry -Web Content Management -Event Planning Assistant -Client Management -Administrative Tasks included Answering phones, relaying messages and calls effectively, Faxing, and Filing October 2011-March 2012 Promotions Coordinator AIS Rite of Spring Fashion Show -Promoted and Assisted in the Productions the Fashion Show -Distributed Event Materials such as Posters, Postcards, Emails, Social Networks -Assisted in aid of overseeing the Tables at the Fashion Show Vendors, Press Check-in, Employee Check-in, and VIP Check-in -Aided in helping in multiple departments of the Fashion Show

2011-Present 2009-2011

Seattle, WA

Seattle, WA

August 2011-September 2011 US Bank Teller -Handled Routine Financial Transactions like Deposits, Withdrawals, Advances, Loan Payments, and Merchant Transactions -Balance transactions daily while ensuring a positive interaction with customers and non-customers -Successfully Cross-Sell U.S. Bancorp Products -Provide Excellent Customer Service

Pasco, WA

April 2011-June 2011 Butch Blum Marketing Intern -Assisting with Promotion Efforts -Assisted in the revision of the website that involved using Styling for photo shoots and writing copy for web pages -Sorting and Distributing using Vendor Media Flyers, Books, and Postcards -Assist in Coordinating Events in Fashion shows, In-store galas, and Trunk shows -Administrative Tasks included Answering phones, relaying messages and calls effectively, Faxing, and Filing -Stock and Receiving Merchandise getting ready for the store

Seattle, WA

January 2010-March 2010 AIS Advertising MAK Agency Team Member -Assisted in developing a full print campaign for a LA Gang Tours -Research new market areas for LA Gang Tours utilizing Online Databases like Zip Skinny, Quantcast, City-Data, and Prim NE -Contributed in ideas for the creation of a 30 second public service announcement for LA Gang Tours

Seattle, WA

December 2007-October 2009 Macy’s Divisional Sales Associate -Ability to adapt to different department while still providing excellent customer service -Provided effective product knowledge -Assisted in receiving new merchandise shipments, and preparing them for the selling floor -Maintained selling floor presentations, and restocking merchandise as needed

Kennewick, WA

ACHIEVEMENTS -Presidents List -3.6 GPA

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