LA GANG TOURS Advertising Campaign
Candice Alvarado, Hannah Mason & Kelly Hatfield The Ad House 2323 Elliott Avenue Seattle, WA 98121
Table of Contents Creative Brief………………………………………………………………………………………….………….3 Treatment for Radio Script……………………………………………………………………………….….…....4 Radio Script…………………………………………………………………………...………………………..5-6 Radio Financial Analysis……………………………………………………………………………………….....7 Treatment for Television Advertisement…………………………………………………………………………8 :30 Television Advertisement Script……………………...……………………………………………………9-10 Television Advertisement Story Board………………………………………………….……………………….11 Rough :30 & :15 Television Advertisements……………………………………………………………………..12 Television Advertisement Financial Analysis………………………………………………...……..…………….13 Print Advertisement……………………………………………………………………………………………..14 Print Advertisement Variations…………………………………………………………………….……………15 Print Advertisements Financial Analysis………………………………………………………………….…..18-19 Online Banner Advertisements………….………………………………….………………………………...20-21 Banner Advertisement Financial Analysis……………………………………………………………………......22 Advertorial………………………………………………………………………………………………..….23-24 Advertorial Financial Analysis…………………………………………………………………………..……….25 Bus & Taxi Advertisements………………………………………………………………...……………...…26-27 Bus & Taxi Financial Analysis……………………………………………………………………...……………28 Promotional T-Shirt…………………………………………………………………...………………….……..29 iPhone App…………………………………………………………………...………………………………....30 Summary Statement………………………………………………………………...……………………....…....31
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386 Type of Advertisement: Concept/Campaign
Creative Brief Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign Print
Social Media
Radio Television/ Internet
Direct Marketing
P.R.
1. What Is The Purpose of This Campaign?: To promote LA Gang Tours and create a demand for bi-weekly Tours. Through participation in tours, all remaining profits after expenses will be put into bettering the communities of South Central Los Angeles. 2. What is the Target Market(s)?: Anyone traveling to the Los Angeles area, both Nationally & Internationally. All ages and interests. 3. How Does the Product/Service/Company Compare To Competition?: Takes the “Tourist” experience to the next level, to a more real and eye opening scene of what the other side of Los Angeles is like. Price range is about the same, Celebrity home tours range from $40-$100. 4. What Aspects of Advertisement are Most Important to the Company/Client?: To bring attention to the issues of crime and poverty in the area known as South Central. The goal is for these images, facts and statistics to open the eyes of the viewer to the bigger picture and motivate them to find out more about LA GANG TOURS and potentially purchase tickets. The goal is not to glamorize gangs or invade the private lives of the people living in these communities but is to show the world what is really happening in the area. 5. What is the End Goal of This Project? To create a need for bi-weekly tours. Open the eyes of the viewer to the bigger picture and motivate them to find out more about LA GANG TOURS and potentially purchase tickets. The goal is not to glamorize gangs or invade the private lives of the people living in these communities but is to show the world what is really happening in the area. Advertisement Information: Available Budget: $2000
Start Date: 3 February 2010
End Date: 24 March 2010
Market(s): All Travelers to LA area all Ages, Interests, Regionally, Nationally, International Notes: _____________________________________________________________________________ _____________________________________________________________________________ Please Attach a Detailed Copy of Important Legals and Guidelines
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Radio Ad Treatment Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Treatment: The radio advertisement we have produced will run as a public service announcement as LA GANG TOURS is a registered non-profit company. By running our radio ad as a PSA, it will allow public advertising at a lower price so that we are able to contribute more money to the South Central community rather than putting it towards expensive advertising costs. Our psychological appeal to our audience is to draw attention to the crime and poverty issues in the “shadows of Los Angeles” or the area known as South Central, leaving the listener with an emotional need to contribute to the mission of LA GANG TOURS. The mission of this public service announcement is to publically advertise the struggle that goes unnoticed and is transformed into a fascination with gangs, violence, drugs and alcohol through both music and media. This radio ad will consist of facts and statistics on gang violence and poverty that supports the issue. Along with the facts and statistics the radio ad will consist of all the necessary information about LA GANG TOURS; phone number, website, and some of the places the listener as a potential customer could see while on the tour. The speaker of the commercial will be a deeper man’s voice because we feel like it will set the mood we are going for and he will talk at a medium speed. We would also like him to have a pretty deep voice to once again set the mood and show the importance of LA GANG TOURS. The goal is for these facts and statistics to open the eyes of the viewer to the bigger picture and motivate them to find out more about LA GANG TOURS and potentially purchase tickets. The goal is not to glamorize gangs or invade the private lives of the people living in these communities but is to show the world what is really happening in the area. The music used for the bed of this advertisement will be the song One Love by Bob Marley. In the ad the music will be playing softly in the background so you can still hear the speaker’s voice clearly. Target Audience: Residents/Travelers of the Los Angeles Area. All Ages & Interests. Regional & National. Radio Stations: KKBT 100.3 FM: The Beat, KABC Talk Radio 790, KPWR 105.9 Power 106 FM KUSC 91.5 FM University of Southern California Appeal: Emotional Approach: Straight Forward Format: Dramatic/Problem
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Radio Ad Script Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
LA Gang Tours Radio Script Dramatic/Problem :60 Second Radio Ad
Sound Source Music Bed “One Love” by Bob Marley Man #1
Time : 04
Copy FADE UP MUSIC SOFTLY
: 05
Los Angeles County is home to more than 80,000 gang members in 1,200 Different Gangs.
Music Bed Continues
: 02
MAN #1 Pauses
Man #1
: 07
It’s only minutes away from the Celebrity Mansions in the Hollywood Hills, but what seems like a world away lies South Central
Man #1
: 03
..Where 41% of the population lives below the poverty line.
Music Bed Continues Man #1
: 02 : 06
MAN #1 PAUSES LA GANG TOURS is showing the world the real Los Angeles…Without the Glitz & Glamour
Man #1
: 08
Your participation will allow the success of Gun-Fire Free Safety Zones, an agreement between three of the largest and most notorious gangs in L.A. history.
Music Bed Continues
: 02
MAN #1 PAUSES
Man #1
: 08
Together, WE can make a difference, create a lasting change & bring hope back to the streets of Los Angeles. You no longer need to imagine. 5
Music Bed Continues
: 02
MAN #1 PAUSES
Man #1
: 03
Saving Lives, Creating Jobs, Rebuilding Communities LA GANG TOURS!
Man #1
: 05
For Tickets & Info Visit us at www.lagangtours.com or find us on Facebook &Twitter.
Man #1
: 02
Thank You
Music Bed
: 04
FADE OUT MUSIC SOFTLY
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Radio Ad Financial Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Radio Ad Financial Analysis Prices will vary depending on the time of day the spot is run, the frequency, and the budget available although if runs as a Public Service Announcement the cost may be free of charge for some radio stations. KKBT 100.3 FM: The Beat Morning: $325 Afternoon: $300 Evening: $325 Total cost is roughly $6,300 per week when ad is run 3 times a day, 7 days a week. KABC Talk Radio 790 Any Time: $350 Total cost is roughly $7,350 per week when ad is run 3 times a day, 7 days a week. KPWR 105.9 Power 106 FM Morning: $325 Afternoon: $300 Evening: $350 Total cost is roughly $6,825 per week when ad is run 3 times a day, 7 days a week. KUSC 91.5 FM University of Southern California This station is run by students of the University of Southern California and is heard by most of the student body and staff and the surrounding areas. They do a lot of charities and volunteer work and if contacted we feel like this would be a great opportunity for LA Gang Tours to bring awareness and grab the interest of the students. There was no cost information available to us at the time but we are willing to get in contact with the station if interested.
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Television Ad Treatment Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Treatment: The television advertisement we have produced will run as a public service announcement as LA GANG TOURS is a registered non-profit company. By running our television ad as a PSA, it will allow public advertising at a lower price so that we are able to contribute more money to the South Central community rather than putting it towards expensive advertising costs. Our psychological appeal to our audience is to draw attention to the crime and poverty issues in the “shadows of Los Angeles” or the area known as South Central, leaving the viewer with an emotional need to contribute to the mission of LA GANG TOURS. The mission of this public service announcement is to publically advertise the struggle that goes unnoticed and is transformed into a fascination with gangs, violence, drugs and alcohol through both music and media. This commercial will consist of a series of real photographed images of the gang-run streets of South Central, crime scenes, homeless, underprivileged children, and the daily lives of people living in this area, all of which can be seen on the tour. Mixed in with the images will be facts and statistics on gang violence and poverty that support the images being shown. The goal is for these images, facts and statistics to open the eyes of the viewer to the bigger picture and motivate them to find out more about LA GANG TOURS and potentially purchase tickets. The goal is not to glamorize gangs or invade the private lives of the people living in these communities but is to show the world what is really happening in the area. The last six seconds of the commercial will consist of ticket and contact information for LA GANG TOURS. The music used for the bed of this advertisement will be the instrumental version of Changes by Tupac. Target Market: All Ages, both Nationally and Internationally. Television Stations: National: NBC, ABC, FOX, CBS, PBS, MSNBC. Appeal: Emotional Approach: Straight Forward Format: Dramatic/Problem
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
:30 Television Ad Script Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
LA Gang Tours :30 Television Advertisement “Bring Hope Back to LA” PSA Video ZOOM OUT: SHOT OF LOS ANGELES CITYSCAPE.
Sound Source Time FADE-IN & FADE : 01 UP MUSIC: (CHANGES INSTRUMENTAL BY: TUPAC FADE TO BLACK AND YOUNG BOY #1 : 03 STATISTICS #1.
FADE-IN: POLAROID PICTURE ON WIRE WITH CONCRETE BACKGROUND OF A YOUNG BOY MOURNING DEATH OF A FELLOW GANG MEMBER. ZOOM OUT TO 3 YOUNG BOY #1 POLAROID’S ON WIRE AND STATISTICS #2. ZOOM OUT TO YOUNG BOY #1 POLAROID OF GANG MEMBERS AND SECOND HALF OF STATISTIC #2. FADE OVER YOUNG BOY #1 STATISTICS #3.
: 06
ZOOM OUT TO YOUNG BOY #1 POLAROID OF HUNGRY CHILD REACHING HIS HAND OUT AND TEXT
: 21
: 07 : 12
: 16
Copy
In the shadows of Los Angeles, gang violence will claim 1 life each day.
Los Angeles County is home to more than 80,000 gang members… …in 1,200 different gangs.
In South Central LA, over 41% of the population lives in poverty. LA GANG TOURS is showing the world the real Los Angeles… without the glitz and glamour. 9
FADES IN. FADE IN: PICTURE OF YOUNG BOY #1 LA GANG TOURS GRAFFITI AT THE GRAFF LAB. FADE TO BLACK
FADE DOWN MUSIC
: 26
Saving lives, creating jobs, rebuilding communities…LA GANG TOURS. For tickets & info visit us at www.LAGANGTOURS.com.
: 29
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
:30 TV Ad Storyboard Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
:01 Shot of Los Angeles Cityscape.
:03 Statistic #1: “In the shadow of Los Angeles, gang violence will claim 1 life each day.
:06 Picture of young man mourning the death of a fellow gang member. Statistic #2.
:12 Pictures of gang members. 2nd part of Statistic #2.
:16 Statistic #3 fades over last shot.
:19 Statistic #3
:22 Hungry child reaching his hand out for help.
:26 “LA GANG TOURS is showing the world the real Los Angeles…. Without the glitz & glamour.
:29 Final shot of Graffiti artist completing the LA GANG TOURS artwork at the Graff Lab Mission, & Contact Info. 11
The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Rough :30 & :15 TV Ads Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Rough :30 “Cool Factor” Commercial: This :30 spot would be a spin off of the first :30 spot, only with increased use of technology, graphics and a higher “cool factor” mostly geared for the young adult audience. Ideally this commercial would be a higher budget, with eye appealing affects and technology to increase its popularity and to create a “buzz” for LA GANG TOURS. With the use of animation, graphics, sound effects and animated text, this commercial would ensure audience attention and appealing to all target markets both nationally and internationally. This commercial would be more of a sales pitch rather than a PSA and would need to be paid for which as of now is not ideal for LA GANG TOURS but could be in the near future.
Rough :15 Direct PSA When proposing a Public Service Announcement to local stations and national networks, it is important to remember that they are giving you free “time” that they essentially could/would have made money off of. So in order to increase the chance of each station, network and channel to run our PSA, a 15 second “gap filler” advertisement could be produced. This PSA would be mostly images, since words and text are hard to grasp in a short period of time, and would communicate the key and important contact information for LA GANG TOURS.
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Television Ad Financial Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Financial Analysis: Ideally, LA GANG TOURS would run commercials as a Public Service Announcement (PSA) however, if LA GANG TOURS was to run paid advertisements, the approximate costs are below. *Costs will very depending on time the commercial is played, the frequency, channel and available budget. Local Los Angeles Area Channels: For a Cost, but offer community charity discounts & also run PSA’s Los Angeles KCBS (CBS 2) KNBC (NBC4) KTLA (CW5) The Average Costs for a :30 Spot on a Local Ch.: KABC (ABC 7) Morning News: 5am-9am - $300 KFLA-LD (KLFA 8) Daytime: 9am-5pm - $200 KCAL (CBS) Evening News: 5pm-8pm - $600 KTTV (FOX 11) *Contact individual stations for specific pricing, rules, KCOP (MY 13) requirements and restrictions on PSAs. KSCI (LA 18) Asian KWHY (22) Spanish KCET (28 Community Television of LA) International: NBC ABC FOX CBS PBS MSNBC Online: YouTube.com (No Cost) Vimeo.com (No Cost) Pandora.com NBC.com ABC.com FOX.com CBS.com CWTV.com PBS.com MSNBC.com
The Average Cost for a :30 Spot on a Nat’l Ch.: Morning News: 5am-9am - $650 Daytime: 9am-5pm - $450 Evening News: 5pm-8pm - $950 *Contact individual networks for specific pricing, rules, requirements and restrictions on PSAs.
The Average Cost for a :30 Spot on a Website: Spot will usually be featured in online news broadcasts and/or online TV episodes. Costs vary depending on popularity & online viewership and range from as little as $150-$650.
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Print Advertisements Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Regional Advertisement: Target Market: National Market, All Ages & Interests Appeal: Emotional Approach: Straight Forward Format: Description/Problem Headline Type: Direct, Reason Why, News Magazines/Publications: Entertainment Weekly, Business Week, Travel, Vibe.
International Advertisement: Target Market: Both National & International Travelers, All Ages & Interests Appeal: Emotional Approach: Straight Forward Format: Description/Problem Headline Type: Direct, Reason Why, News Magazines/Publications: Time, People, Rolling Stone.
 
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In the Shadows of Los Angeles…. Gang Violence Will Claim 1 Life Each Day
Reverse The Stats. LA GANG TOURS Saving Lives, Creating Jobs & Rebuilding Communities
For Tickets & Info Visit :
WWW.LAGANGTOURS.COM
South Central LA: Where 41% of the population live under the poverty line.
Toge the r, W E Can Make a Diffe re nce , Cre ate a Lasting Change &   Bring Hope Back to The Streets of LA For Tickets & Info Visit :
WWW.LAGANGTOURS.COM
 
Gang Violence in South Central Los Angeles will claim ONE life each day.
With your help, we can make a difference, save a life, create a lasting change and bring hope back to the streets of LA.
BE A PART OF THE CHANGE. For Tickets & Info Visit :
WWW.LAGANGTOURS.COM
The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Print Ad Financial Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Magazine Ad Financial Analysis Business Week: Rate Base: 900,000 1 page 2/3 page 1/2 page 1/3 page 2nd cover spread 3rd cover 4th cover Center spread Pages 2 & 3 Pages 4 & 5 Opposite TOC
B/W $78,400 $58,800 $49,000 $31,400 -
4-Color $115,600 $86,700 $72,300 $46,200 $265,880 $121,380 $150,280 $265,880 $254,320 $254,320 $127,160
Add 15% for bleed. Frequency: Published 47x a year.
Time: National Edition Rates: Audience Guarantee: 19,500,000 Frequency: 51x Rate Base: 3,250,000 B&W Circulation: 3,372,240 Full Page ROB $186,840 Full Page Guaranteed 186,840 Full Page Premium 186,840 Spread ROB 373,680 Cover 2 Page 1 Spread N/A 1 Spread after Cover 2 373,680 Cover 3 186,840 Cover 4 N/A 2/3 Page 158,800 ½ Page 140,130 ½ page Horizontal Spread 280,260 1/3 Page 84,080 st
4c/2c $287,440 287,440 287,440 574,880 617,970 574,880 287,440 388,020 244,310 215,580 431,160 129,360
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Worldwide Rates Rate are in $US based on the current exchange rate, and are subject to change thoughout the year. Audience: 24,656,386 Projected Circulation: B&W P4C 4,238,240 Full Page ROB $328,105 $504,235 Full Page Premium 349,245 536,750 Spread ROB 656,210 1,008,470 Cover 2 Page 1 Spread N/A 1,138,120 1 Spread after Cover 2 698,480 1,073,500 Cover 3 342,250 526,210 Cover 4 N/A 658,860 2/3 Page 278,925 425,585 ½ Page 246,120 378,175 ½ page Horizontal Spread 492,240 756,350 1/3 Page 147,640 226,905 st
Vibe Vibe did not have information readily available to us at the time. If interested we can contact the magazine at a later date to obtain information at VLNsales@vibe.com. Travel & Leisure CHARITY DISCOUNT: Non-profit charitable organizations are entitled to a 20% discount for each insertion. No other discounts will apply. Rate Base: 950,000 Frequency 1x 6x 12x 18x Back Cover $139,640 $135,451 $131,262 $127,072 Cover 2 128,470 124,616 120,762 116,908 Cover 3 122,890 119,203 115,517 111,830 4-C Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page
$111,715 $108,364 $105,012 $101,661 89,370 86,689 84,008 81,327 67,030 65,019 63,008 60,997 44,685 43,344 42,004 40,663 22,345 21,675 21,004 20,334
2-C Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page
$93,850 75,080 56,310 36,414 18,770
$91,035 72,828 54,621 36,414 18,207
$88,219 $85,404 70,575 68,323 52,931 51,242 35,288 34,161 17,644 17,081
B/W Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page
$75,970 60,775 45,580 30,390 15,195
$73,691 58,952 44,213 29,478 14,739
$71,412 $69,133 57,129 55,305 42,845 41,478 28,567 27,655 14,283 13,827 19
The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Online Banner Ads Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Online Banner Advertisements
How do you bring economic change to a community?
Target Market: All ages, both Nationally and Internationally. Websites: Travel sites including Expedia, Travelocity and Hotwire. Social media sites; Facebook and Twitter. News; MSN, Yahoo, Google. Headline Type: Direct Appeal: Belonging Approach: Straight Forward Format: Problem
 
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LA GANG TOURS
Bringing Hope Back to The Streets of Los Angeles Click HERE For Tickets & Info!
In the shadows of Los Angeles…
see the REAL Los Angeles
Gang Violence Will Claim 1 Life Each Day
Together
LA GANG TOURS
WE
Click Here for Tickets
can make a
DIFFERENCE
Click Here for Tickets & Info!
Saving Lives Creating Jobs Rebuilding Communities
LA GANG TOURS
The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Banner Ad Financial Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Banner Ad Financial Analysis Location: eBearing.com's advertising slots are the "banner" ad at the top of every page, to the right of the eBearing logo, a tall "skyscraper" ad in the left side margin, and another "skyscraper" ad in the right side margin.
Cost: All three ad positions are USD $725.00 per month, billed net 30. This is a fixed-price advertising space. At 180,000+ unique visitors per month (and growing - almost every day sets a record for new visitors), the cost per thousand (CPM) is extremely low. No trade show or other marketing opportunity to this valuable segment offers that level of attention or cost-effectiveness. This basically means, $725 buys up to 1.5 million minutes of uninterrupted line-of-sight ad exposure to this highly targeted market.
 
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Advertorial Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Are you traveling to Los Angeles? LA Gang Tours is an unforgettable historical experience! LA Gang Tours offers each individual a unique inside look at the real Los Angeles. The tour stops at many wellknown locations such as The Los Angeles County Jail, The Metropolitan Detention Center, Florence District, the Birthplace of the Black Panther Party and the Birthplace to the Crips Gang. Each stop on the tour is designed to show you how this community lives on a daily basis. Alfred Lomas has created a way for the community to earn revenue. This non-profit organization gives the proceeds of every tour back to the community. The idea is to create economic growth and rebuild this “third world” city. This tour is designed to raise awareness about Los Angeles and its struggling economic situation. LA Gang Tours wants to create and international movement of change and save lives. After the tour Daniel Auld, from Sydney, Australia, said, “Nothing but positive can come out of this. This tour gives it a heart-felt human touch. That is the deal!” Alfred Lomas is a former gang member that has been through a rough life and has seen, firsthand, what the “gang life” can do to families. There are many former gang members that go on this tour, in order to inform the tourist about the history of this diverse city. Alfred wants his community to thrive and he has found a way to do that with LA Gang Tours. The last stop on the tour is truly remarkable. The Graff Lab is filled with artwork that has been done by kids within this impoverished community. It’s a way for the children to express themselves without being violent. This is the only stop on the tour where tourists are allowed to get out and look around. Imagine being able to help a community and be a part of this sociological movement.
For more Information or to make a donation please call, email or visit our website! The Dream Center 2301 Bellevue Avenue Los Angeles, CA 90026
Phone: (213) 265-4950 Email: Tickets@LAGangTours.com www.LAGANGTOURS.com
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Advertorial Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Advertorial: Target Market: All ages, Nationally and Internationally Travel: Carnival, Disney, Luxury, and Norwegian cruises, LAX airport Approach: Straight Forward Appeal: Compassion, love, belonging Format: Description Headline Type: Direct, News
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Advertorial Financial Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Cruise Line Available: Carnival, Holland America, and Norwegian If you are interested in putting an Advertorial in on or all of the cruise line newsletters we will provide the contact information of the cruise lines where they will be able to tell you the cost of putting an LA Gang Tours advertorial in their next issue. Carnival 1.888.227.6482 Holland America Media Relations: 1.206.281.3535 Norwegian Media Relations: 1.305.436.4713
 
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Bringing Hope Back to The Streets of Los Angeles
LAGANGTOURS.COM
 
Bringing Hope Back to The Streets of Los Angeles
LAGANGTOURS.COM
The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Bus & Taxi Ads Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Bus & Taxi Target Market: All ages, Nationally and Internationally Headline Type: Direct Approach: Straight Forward Appeal: Belonging Format: News/Informative Headline Type: Direct/News
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Taxi & Bus Ad Financial Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Taxi Ads Two-sided and Three-sided Taxi Tops Two-sided Tops deliver eye level impact of your message day and night. Two-sided Tops allow an advertiser to highlight their products, whether brand awareness, or a targeted message, directly to areas where people work, shop, and play. These tops are dynamic in that they follow lifestyle patterns and population flow. Three-sided tops provide that extra dimension to stand out in Las Vegas where extra impressions are especially important. Market Availability Two-sided: Atlanta, Baltimore, Boston, Buffalo, Chicago, Dallas, Detroit, Houston, Kansas City, Las Vegas (Three-sided), Los Angeles, Memphis, Miami, New Orleans, New York (Long Island / Newark), Philadelphia, Phoenix, San Diego, San Francisco/Oakland, Seattle/Tacoma, Washington D.C.
Bus Ads www.cbsoutdoor.com In order to obtain the prices we will need to contact cbsoutdoor.com as prices vary often. Below is information on the different type of bus ads that could be used for LA Gang Tours. Impact a city’s most densely populated areas with Exterior Bus advertising, the ultimate mass reach media. Interior Bus Car Cards and Brand Buses allow your message to resonate with bus riders as they travel to and from work and shopping. Bus advertising cost-efficiently brings your ad campaign to the masses, with daily exposures in a standalone environment. King Size Poster – Deliver 12 feet of colorful, eye-catching ads to vehicular and pedestrian traffic daily. Standard size for all markets, this medium reduces production costs when running a multi-market campaign. Taillight Display – Leave a lasting impression with your ad at eye-level in heavily trafficked areas. Reach the masses with frequent exposures that dominate the city - As they’re in their cars or crossing the street. Interior Car Card – Capture the attention of a completely captive audience with vibrant, attention-grabbing messages. Kong – 20+ feet of ad space from wheel to wheel for your high-impact message! MARKETS • Atlanta, GA • Cleveland, OH • Detroit, MI • Los Angeles, CA • Miami, FL • San Francisco/Oakland/San Jose, CA • Washington D.C.
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Scoopneck Women’s T-Shirt
T-Shirt Promotion Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
Crew/Men’s T-Shirt
Graphic on t-shirt is actual graffiti of LA GANG TOURS mission and logo, which was done by a local Los Angeles graffiti artist at the Graff Lab (a stop on the tour). T-Shirts will be included in the purchase price of a tour ticket, and will also available for purchase at LAGANGTOURS.com and at the Los Angeles Dream Center. Financial Analysis: 1 Time Screen Cost: $280.00 (8 Color Process)
QuickDraw! Screen Printing
500 Shirts @ $6.80/Shirt
Attn: Ken or Keith
Total (500): $3680.00
2244 Federal Avenue
Total Cost of Re-Order (500): $3400
West Los Angeles, CA 90064
Approx. 50 Shirts Per Tour Needed
1-800-848-9427
+ Online Sales/Dream Center Sales Appeal: Belonging Approach: Straight Forward Format: Abstract/Suggestion
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
iPhone Application Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign
LA GANG TOURS App Features: Virtual LA GANG Tour Photos From The Tour Live Videos Ex-Gang Member Interviews Souvenirs for Purchase Donation Option iPhone App Financial Analysis: Standard Developer Membership Cost: $99.0 Download (Selling) Price: $1.99 70% Profit from Each App Sold: $1.39 $1.39 x 1000 = $1393.00 profit per 1000 sold.
Target Market: All iPhone Users, Interested in LA GANG TOURS Appeal: Belonging Approach: Straight Forward Format: Demonstration/Abstract
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The Ad House 2323 Elliott Ave. Seattle, WA 98121 360.820.1386
Summary Statement Client: LA GANG TOURS Date Opened: 2.3.10 Job #: 000002 Account Manager: Kelly Hatfield Job Title: Advertising Campaign Summary Statement
The Ad House has utilized direct and straight forward approaches via advertisements in order to fully saturate our primary target market. We have created a number of different advertisements that are all cohesive with one another. Our main selling point with this advertising campaign is to “Bring Hope Back” within the Los Angeles community. We want to focus on informing the consumers about LA Gang Tours. We also want to grab the attention of the consumers and initiate a need or desire to go on the tour. Our versatile advertising campaign allows us to reach consumers nationally, internationally and locally. Each advertisement focuses, in some way, on our main point. Our agencies choice of creative flows throughout the whole campaign and offers our client a multitude of choices for possible advertisements.
Contact Information The Ad House 2300 Elliott Ave. Apt 419 Seattle, WA Ph: 360.820.1386 E-mail: dicecan@live.com
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