JOURNAL
The New Fitness Client of 2022 A look at five prospective fitness clients and how to get them through your gym doors By Sara Hodson The fitness industry has never been more relevant. The need for exercise for the physical and mental health of Canadians is greater than ever. Now, how do we get the clients in the door? There is promising news on all fronts. The Canadian report on physical activity from
20 canfitpro January/February 2022
ParticiPACTION found that in the last two years Canadians turned to movement to break up the monotony of the pandemic. According to the report, although the number of Canadians achieving 150 minutes of moderate to vigorous physical activity did not rise, we were moving more - taking daytime walks between Zoom meetings, going out on bike rides with our families, and attending virtual
yoga classes. And, according to data from Class Pass, gym reservations grew by 321 per cent in 2021. People are coming back to the gym. But do we know who our clients are? And do we know what they need from us? Here are your five prospective clients, and what they need from the fitness industry.
