JOURNAL
Client Intake: Principles Guide Decisions
MEASURING MOVEMENT FOR ONGOING CLIENT PROGRESSION By Dr. Lee Burton
Clients have two main goals when they join a gym. They want to feel better and they want to look better. Both are directly related to their quality of movement and quality of life. They want to feel good enough to do the daily activities that they enjoy, and that includes working out. Alloy is one of the most successful gyms and personal training systems in the United States. Between their flagship location in Roswell, Georgia, and their hundreds of licensees worldwide, Alloy delivers countless training sessions each year. Meeting their clients’ goals and keeping them safe is their priority. Before the first drop of sweat is formed, 22 canfitpro November/December 2021
each client undergoes a Functional Movement Screen. The Screen is integral to Alloy’s philosophy and allows them to build appropriate programs for every fitness level. When looking to build a system, Rick Mayo and his Alloy team looked for a tool that was simple enough that all staff members could perform it but, that was also backed by research. According to Alloy founder Rick Mayo, their ability to diagnose dysfunction in a client’s movement pattern with the FMS and tailor training plans accordingly is a major key to their success. Rick goes on
to add: “You have to have a way to measure movement and it has to be part of ongoing client progressions. FMS gives us this ability. It’s probably underestimated most in its ability to sell personal training. Eighty-seven per cent of new members EXPECT some type of fitness consultation upon joining a new gym and when we get to the end of our one-hour sales process and we’ve done the FMS, we can now make a prescriptive sale. The penetration of people who participate in fitness is maybe up a percent or two.
