canfitpro Official Magazine | November/December

SOAR HIGHER: Unlock Your Full Potential as a Fitness Professional NOTE FROM THE COO

As personal trainers and group fitness instructors, we do not just shape bodies—we transform lives. Yet, too often, we hold ourselves back with limiting beliefs and small goals. The truth is, there is a world of opportunity waiting beyond your comfort zone, and the key to unlocking your potential lies in embracing growth, both personally and professionally.

This issue is filled with the motivation, strategies, and success stories you need to break through your current barriers and elevate your career. Meet our 2024 Fitness Professional of the Year nominees and Delegates’ Choice Presenters of the Year—innovative leaders who are not just setting the standard but reshaping what it means to succeed in the fitness industry. Their journeys will inspire you to think bigger and push yourself further.

We also feature an exclusive interview with this year’s Lifetime Achievement recipient, whose company was also honored as Vendor of the Year. Their story is a powerful reminder of how unwavering dedication, strategic vision, and a commitment to client success

can transform not only a business but an entire industry.

For those ready to make a real impact, do not skip the Fitness Business Journal. This issue’s feature explores how fitness professionals can play a critical role in shaping the future of healthcare in Canada while attracting like-minded, motivated talent to your business and teams. These insights will inspire you to elevate your role and empower your employees and clients to reach new heights.

Remember: knowledge is only transformative when put into action. Let this issue fuel your drive, but do not stop at inspiration—take what you learn, implement it, and watch your success soar. The sky’s the limit—let us break through it together.

Now, it is your turn. Turn the page and begin your journey to greatness!

Maureen “Mo” Hagan Chief Operating Officer

Chief

Director

Director

Certification

Senior

3

Maximize

Customized nutrition to match your metabolism

Learn how to spark motivation in older adults, helping them stay dedicated and excited about their fitness journey

Help

Understanding the profound influence of hormonal balance on

Harness

Showing up authentically and leading by example is one of the most powerful gifts to share

Leverage

Practical tips to help your clients avoid vacation constipation and maintain gut health while traveling

This is an excerpt from Foundations of Professional Coaching with HKpropel access by James Gavin

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The course content, facetime, and live practical exam makes canfitpro courses stand out from the pack and provides aspiring fitness professionals exactly what they need to get a successful start in the industry!

Jodie Boettger, PTS/FIS/CPR PRO TRAINER | Calgary, AB

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2024 FITNESS PROFESSIONAL

YORDANOS TESSEMA

How has your journey evolved since you started in the fitness industry?

Since I started in the fitness industry, my journey has been one of profound growth and discovery. Initially, I found myself at a crossroads, having just completed my accounting degree but unsure of what the future held for me. It was a time of uncertainty, but after a few years working as a personal trainer, I realized that my true passion was not behind a desk but in helping others achieve their fitness goals.

This revelation led me to make a decisive shift—choosing to dedicate myself fully to personal training as a lifelong career. Over time, I have grown not only in my skills and knowledge but also explore other opportunities in this industry. From guiding clients to be their absolute best, to educating other fitness professionals to do the same, I have come to appreciate the fitness world as a space of infinite potential. My journey has transformed from uncertainty to a fulfilling career where I can make a real impact on others’ lives.

Who has been your biggest inspiration throughout your career, and how have they influenced your work?

Throughout my career, my biggest inspiration has been my coach. Not only did my coach help me achieve my own fitness goals, but they inspired me to become a better coach myself. Having a coach has been, without a doubt, the best investment I have made—not just for my own fitness, but also for my professional development. The guidance, accountability, and expertise I received transformed the way I approach my own clients, and it reinforced the value of continuous learning and growth.

ALESHIA LINTON

How has your journey evolved since you started in the fitness industry?

I started in the industry to help people on their fitness journey through coaching and group fitness classes. My viewpoint was very much calories in versus calories out, progressive overload, hitting PRs, and working hard every single day. Over the years, I have met so many people who struggle to move because of fears, insecurities, and feeling like they do not belong in a space due to their physical appearance. I have had my own personal battles with body image, weight gain after weight loss, poor mental health, and injuries. Through my own experiences, I have learned that creating a healthy relationship with fitness and movement helps people to live a lifestyle where they prioritize movement, wellness, and taking care of their mental health. So now, despite not being a perfectly chiseled, lean training machine, I still teach and still move and represent those who exist in bigger bodies and racialized bodies. Now, it is more important for me to facilitate conversations about the relationship between an individual and movement, and create safe spaces where people can move, sweat, and feel seen without being judged.

What advice would you give to aspiring fitness professionals looking to make an impact in the industry?

I would advise aspiring fitness professionals to be themselves. As cliché as it sounds, there is something special within us as fitness professionals that keeps people trusting us to lead them. What keeps people coming back to us is our uniqueness, our “special sauce” as I like to call it. For me, I LOVE soca music and Caribbean culture, and as a firstgeneration Trini-Canadian, everything clicked for me when I started using soca music as the backtrack to my fitness classes. People really started gravitating towards my classes because they knew I was having a fun time while sharing my culture. So that is what I would advise – bring your authentic self to each class, share your interests and your culture, and watch as people gravitate towards you!

@sweat_withleesh

OF THE YEAR NOMINEES!

NATHAN FLEMING

How has your journey evolved since you started in the fitness industry?

I started as a personal trainer in 2011 with the goal to be healthy and fit to help me be the best Dad I could be. I have taken 17 additional certifications that include nutrition, assessment, movement therapy, Olympic lifting, and more. I have been a Men’s Physique competitor and done fitness modelling. I have coached clients in Women’s Bikini competition, athletes to compete in power lifting, prepare for MMA amateur bouts, and make high level teams in hockey.

I am currently a Fitness Manager and Level 5 Personal Trainer for GoodLife Fitness and for the past few years, I have been a canfitpro PRO TRAINER for the Personal Training Specialist (PTS) certification and CPR. I LOVE guiding the next generation of trainers!

What unique training methods or philosophies do you incorporate to keep your clients motivated and engaged in their fitness journey?

I personally take a holistic approach to fitness. I teach my clients that the best plan is the plan that they enjoy and will follow consistently. This takes effective and honest communication between trainer and client. I have invested in an app as well to keep my clients engaged with videos, support, and organization.

@nate_fleming

@zeltatrainingsystems

@coach.nate.fleming

THERESA RINDRESS

How has your journey evolved since you started in the fitness industry?

I never pictured myself teaching fitness classes. It happened accidentally when a bootcamp instructor did not show up to a class that I attended on a regular basis. At that point in time, I was already a certified personal trainer, and I offered to try to lead the group bootcamp class that day so the other participants would not miss their workout. That experience led me obtain my canfitpro Fitness Instructor Specialist (FIS) certification and become the group fitness coordinator at my gym. From there, I continued to learn different class formats and leading a team of instructors to be their best while keeping participants safe.

When the pandemic hit, I pivoted to online teaching. I heard myself say “I will never teach classes online; it won’t be the same.” Fast forward four years, I now offer 12 hybrid fitness classes per week, and I am so grateful for that platform to reach more participants and increase their commitment (no weather or parking excuses!).

What advice would you give to aspiring fitness professionals looking to make an impact in the industry?

Stick to your values – avoid saying yes to every opportunity, especially if they do not align with your values. Leading others can be extremely rewarding, but also can be very exhausting. Remember that your body is part of your business and if it is exhausted and giving too much, eventually it will start talking to you (with wear and tear injuries, burnout, or sickness.) Take care of yourself the way you would encourage others to do.

@theresa_fitness_foodie

@Theresa Rindress

2024 DELEGATES’ CHOICE INTERNATIONAL PRESENTER OF THE YEAR

DR. EMILY SPLICHAL

What does winning this award mean to you personally and professionally?

I am beyond honoured to have been nominated and awarded International Presenter of the Year. I absolutely love being a presenter and honestly believe that being an educator is my purpose. Winning this award is an acknowledgement to the effort and passion I put into every aspect of being a presenter.

What unique qualities do you believe set you apart as a presenter?

When I present, I genuinely want every person in the audience to benefit from and connect with the topic. I try to speak in a way that is at everyone’s level and with an excitement that inspires everyone to want to learn more. I am 100%

present in the moment when I teach and selflessly try to deliver content and motivate change.

How did you prepare for your role as a presenter, and what challenges did you overcome along the way? Initially, I tried to emulate other presenters I admired, but soon found what works for me and “my style” when I speak and present from my soul. When I authentically present, it is if the session and my mind are in a flow state.

As far as challenges go, it is important to ensure that I am academically prepared. I spend a lot of time reading research, understanding relevant topics, and practice delivering content in a way that the audience can use based on their profession.

What advice would you give to aspiring presenters and leaders who are just starting in the industry?

Like most things, presenting is a skill. It takes practice. It takes selfassessment. It takes coaching. I harnessed my skill as a speaker by giving hundreds of free in-services to gyms and physical therapy offices around New York City. Throughout all these hours of speaking I was able to find my tone and niche. Ask yourself, what differentiates you from the hundreds of other presenters? Then push into that difference and own it.

ebfaglobal.com thefunctionalfootdoc.com @thefunctionalfootdoc @dremilydpm

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2024 DELEGATES’ CHOICE SPECIALTY PRESENTER OF THE YEAR: LESLEE BENDER

What does winning this award mean to you personally and professionally?

I am honoured that the delegates awarded me with this. And not because I was sponsored, but because I believe in higher education and passing on experience and knowledge which is crucial in our industry. I feel that there are exceptional opportunities to grow programming that is suitable for all levels of clients and students which makes our industry powerful in changing lives. As a vintage professional, I have seen many trends come and go and I want to be a part of the solution of people moving without pain rather than the cause. Too many programs are focused on pushing beyond individual limits causing injuries which can be prevented when we adhere to science meeting function.

What unique qualities do you believe set you apart as a presenter?

I look at the science and complexity

of the human body and how I can train both my clients and me for longevity and an exceptional quality of life. This comes with dedication to education and navigating the best modalities of training and not the fads. I was the first to bring a small ball into the world of fitness with the goal of protecting the back during core training. And that became the Bender Ball in 2006, so I guess I was ahead of my time!

How did you prepare for your role as a presenter, and what challenges did you overcome along the way?

I knew at a young stage that I wanted to be a presenter in Europe. I first walked out on the stage to nearly 500 attendees and knew at that moment this was going to be my life and career. It came with the challenge of working my way up to be paid and recognized. There were times that it was hard but in the end I did it myself without any help and I have appreciated every conference and participant from around the world that believed in me.

Switching gears yet again with new and innovative programs, here I go re-inventing myself!

What advice would you give to aspiring presenters and leaders who are just starting in the industry?

Be patient, be educated and be good. Know your material and be authentic so your audience can use your knowledge. Use intelligent language that resonates with all ages. Know the purpose/reason of what you are presenting and credit where credit is due. Be energetic, passionate, purposeful, honest, approachable and do not worry when you do not get excepted the first time as there will be other opportunities for you!

agelesstrainingacademy.com

CANFITPRO GLOBAL AWARDS

LIFETIME ACHIEVEMENT AWARD: MICHAEL BRUNO

Over the course of your career, what do you consider to be your most significant contributions to the fitness industry, and how have they shaped the industry today?

My most significant contribution has been building Core Health & Fitness into a global leader, manufacturing and developing iconic brands like StairMaster, Nautilus, and Star Trac, among others. These brands have not only revolutionized training methodologies but also raised the bar for quality, innovation, and user experience, impacting fitness facilities worldwide and shaping industry standards.

As someone who has made a lasting mark on the industry, what is your vision for the future of fitness?

I see the future of fitness driven by technology, personalized solutions, and accessibility. AI, data integration,

and connected fitness platforms will empower users and professionals alike, making fitness more engaging and inclusive. I envision a world where fitness is integrated seamlessly into everyday life, with technology and well designed and innovative solutions enabling healthier lifestyles for all.

What initiatives or programs have you been involved in that continue to have a lasting impact on health and fitness, even beyond your active involvement?

Developing partnerships and launching innovation-driven products have had a long-term impact. Our digital fitness solutions, like those integrated with Wexer and others, continue to evolve. By fostering partnerships and developing fitness solutions that adapt to the changing industry, we have created systems that remain relevant and

transformative even today.

Throughout your journey in the fitness industry, what challenges have you faced, and how have you navigated them to achieve longterm success?

The greatest challenge has been keeping pace with changing customer tastes, needs, and technology. By fostering innovation, building strong teams, and staying adaptable, we have successfully navigated market shifts.

Overcoming economic downturns and competition by staying true to our commitment to quality and innovation has been key to our sustained success.

corehandf.com

Left to Right, Bryan K. O’Rourke (CEO Core Health & Fitness), Jurgita Bruno, Michael Bruno (founder of Core Health & Fitness), Margaret Bruno, Antonia Bruno, Michael Bruno Jr.

2024 STEVE BLOCK VENDOR OF THE YEAR: CORE HEALTH & FITNESS

What key factors have contributed to the consistent quality and reliability of Core Health & Fitness products, making them a preferred choice for fitness facilities and professionals?

Core Health & Fitness prioritizes rigorous R&D, state-of-the-art manufacturing, and continuous user feedback to refine product design. Our six fitness equipment brands, including StairMaster, Star Trac, Throwdown, Jacobs Ladder, Schwinn, and Nautilus, are built with top-tier materials, ensuring durability, reliability, and innovation that meet the diverse needs of global fitness professionals and facilities.

How has Core Health & Fitness distinguished itself in providing exceptional customer support and

service, ensuring client satisfaction and long-term partnerships?

We emphasize strong communication, fast response times, and a dedicated support team to address client needs promptly. By offering comprehensive training and maintenance solutions, we ensure our products continue to deliver value, resulting in lasting partnerships and high customer retention rates.

In what ways has Core Health & Fitness demonstrated adaptability and innovation in response to evolving industry trends and client needs?

Our integration of technology through platforms like Wexer and partnerships with vendors like eGym and others highlight our commitment to cuttingedge innovation. We consistently

respond to market trends, from digital solutions to personalized training, and education, positioning Core at the forefront of the fitness industry.

How has Core Health & Fitness fostered strong partnerships and collaborations with fitness facilities, contributing to their success and enhancing overall industry standards?

We collaborate closely with clients, offering tailored solutions and support to meet their unique business goals. By investing in partnerships and sharing industry knowledge, we help elevate the standards of fitness facilities globally, contributing to their success and the broader fitness industry’s growth. corehandf.com

THE POWER OF A COACH:

MOTIVATION, PROGRESS, AND ACCOUNTABILITY

WHY THE FITNESS INDUSTRY IS THE ANSWER TO SHIFTING HEALTHCARE IN CANADA

By Erin Phelan

Canadians are facing significant challenges when it comes to maintaining a consistent fitness routine. With work-life balance often feeling impossible to achieve, many struggle with a lack of confidence, knowledge, or even the sheer will to prioritize fitness. As a result, exercise and overall wellness are frequently placed low on the list of priorities. Despite knowing the benefits of physical fitness, sticking to a program, and achieving longterm success remains elusive for many individuals.

This is where the role of a fitness coach becomes indispensable. A fitness coach does far more than guide you through a workout; they provide the essential motivation, track progress, and hold you accountable for achieving your goals. The Fitness Industry Council of Canada (FIC) recognizes the value of these professionals, whether they are personal trainers, kinesiologists, health coaches, or nutritionists. These experts have the potential to transform the health of Canadians and bring about a significant shift in how healthcare is approached in the country.

Let us dive into the powerful impact fitness coaches can have, as supported by research, and explore how they are key to long-term fitness success.

1. Motivation: The Driving Force of Consistency

Staying motivated is one of the most challenging aspects of maintaining a fitness routine. While the initial excitement of a new program can propel someone through the first few weeks, motivation often begins to wane over time. Many individuals struggle to maintain consistency without external support, leading them to abandon their routines. This is where the role of a fitness coach is most apparent, as they provide not only physical guidance but also crucial psychological support to

keep clients moving forward.

External Motivation and Encouragement

A system review of 66 studies, published in the International Journal of Behavioral Nutrition and Physical Activity found that external motivation plays a pivotal role in exercise adherence, particularly for those who find it difficult to push themselves. Fitness coaches offer consistent encouragement, helping clients stay focused on their longterm objectives, even during periods when personal motivation might fade. By adjusting workout intensity and offering emotional support, coaches ensure clients feel both challenged and empowered, which increases the likelihood of sticking with a program.

Setting Realistic Goals

Fitness coaches are also invaluable in helping clients break down larger, long-term fitness goals into smaller, achievable milestones. These microgoals provide a steady stream of victories that boost intrinsic motivation—the internal drive to continue exercising for personal satisfaction. According to research from the American Psychological Association, achieving small victories can enhance motivation and reduce the likelihood of burnout, ensuring clients stay engaged with their routines over the long term.

2. Progress: Measurable Results Through Expert Guidance

One of the greatest frustrations for individuals working out alone is the feeling that they are not making progress. This lack of visible results can lead to disillusionment and eventually cause people to give up on their fitness goals altogether. A fitness coach helps prevent this by creating tailored programs that ensure steady, measurable progress.

Individualized Fitness Plans

Gone are the days when a one-sizefits-all approach to fitness was the

norm. Coaches now create highly personalized programs, considering each client’s fitness level, medical history, and unique goals. A study published in Sport Med showed that individuals who followed personalized workout plans crafted by coaches made significantly more progress than those using generic exercise routines. Personalization helps to minimize the risk of injury while maximizing results by ensuring that every aspect of the plan—whether it is exercise selection or rest periods—is tailored to the individual’s specific needs.

Monitoring and Adaptation

Another essential function of a fitness coach is regular monitoring and adaptation of the client’s program. By tracking performance data and adjusting the plan as needed, coaches help ensure continued progress. Research from Cold Spring Harbor Perspective In Medicine demonstrated that individuals who regularly updated their routines under a coach’s guidance experienced a 30% greater improvement in strength and endurance than those following static plans. This adaptability is key to overcoming plateaus and keeping the client’s body progressing toward their goals.

3. Accountability: The Key to LongTerm Success

Perhaps the most critical role a fitness coach plays is in holding their clients accountable. Accountability is a powerful psychological mechanism that keeps people on track, even when life throws challenges in their path. Without this layer of responsibility, it can be easy to skip workouts or abandon fitness goals altogether.

Regular Check-ins and Tracking

Fitness coaches provide regular check-ins—whether through inperson sessions, virtual meetings, or digital tracking tools. These checkins create a sense of responsibility, ensuring clients stay on track with their fitness routines. A 2017 study published in the International Journal

of Behavioral Nutrition and Physical Activity found that individuals who received regular feedback from a coach were twice as likely to meet their fitness goals compared to those without such support. Regular checkins and progress tracking provide the external push needed to maintain long-term commitment to a fitness program.

… micro-goals provide a steady stream of victories that boost intrinsic motivation—the internal drive to continue exercising for personal satisfaction.

Utilizing Data for Accountability

With the advent of wearable fitness technology, accountability has become even more integrated into the coaching process. Devices that track steps, calories burned, heart rate, and sleep patterns give both the coach and client real-time insights into their performance. According to research published in the Journal of Medical Internet Research, individuals who combined fitness tracking with professional coaching had significantly higher activity levels than those who used trackers on their own. This fusion of data and professional accountability is a proven recipe for success.

4. Behavioral Changes and LongTerm Health Outcomes

Fitness coaches are not just focused on short-term goals like weight loss or muscle gain—they also play a crucial role in fostering long-term behavioral changes. These changes lead to improved overall health and well-being, contributing to both physical and mental health benefits.

Building Healthy Habits

Coaches are key to helping clients build habits that last a lifetime. Research shows that individuals who work with fitness coaches are more likely to adopt long-term healthy behaviors, including consistent exercise, better nutrition, and stress management. Coaches instill

discipline and self-efficacy in their clients, empowering them to sustain these healthy practices long after their coaching sessions have ended.

Psychological Benefits

The psychological advantages of having a fitness coach are just as significant as the physical ones. Numerous studies have shown that regular exercise helps reduce anxiety, depression, and stress levels. A 2019 study from Frontiers in Psychology found that individuals who worked with fitness coaches saw a 40% greater reduction in anxiety symptoms compared to those who exercised alone. Coaches can help amplify these benefits by offering emotional support, helping clients set meaningful goals, and fostering a positive mindset.

Coaches: The Key to Future Healthcare Prevention

Fitness coaches could be the missing link in Canada’s preventative healthcare strategy. By keeping individuals motivated, ensuring steady progress, and holding clients accountable, coaches are critical in promoting long-term health and fitness success. The research is clear - those who work with fitness coaches are more likely to stay consistent, achieve their goals, and maintain a healthier lifestyle overall.

In a world where fitness trends come and go, the value of personalized, expert guidance from a fitness coach remains an essential tool for achieving lasting success.

Erin Phelan is the marketing and communications specialist for Matrix Fitness Canada, and the communications director for Fitness Industry Council of Canada. A passionate health and wellness expert, Erin has spent over 25 years in the fitness industry, researching and promoting exercise as medicine. Erin has her own fitness and health community, the FITFAM

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JOURNAL

THE POWER OF PARTNERSHIP

FREEMOTION FITNESS HELPS TRANSFORM TEXAS HEALTH HUGULEY FITNESS CENTER

The award-winning Texas Health Huguley Fitness Center’s journey is an example of what can be achieved when facility operators and equipment suppliers form true strategic partnerships.

Texas Health Huguley Fitness Center has been a staple in its community for more than 20 years and operates as part of the Texas Health Huguley Hospital Fort Worth South campus. In 2023 it entered a unique and strategic partnership with Freemotion Fitness, the commercial equipment arm of global fitness giant, iFIT.

Although the club was much loved by its members, it faced challenges

typical of older establishments, such as outdated equipment and a tired atmosphere. Randy Turner joined the club as Fitness Center Manager in 2020 and could see that the community was at the heart of the club and recognized its potential.

“The well-being of its community has always been paramount to Texas Health Huguley Fitness Center,” Turner says. “By fostering health and wellness, the center strives to empower individuals to lead fulfilling and vibrant lives. However, the center was looking a bit tired, and I knew we were capable of delivering more. Last year I reached out to Freemotion Fitness and in particular Key Accounts Director, Mike Pasquale, to seek his advice and support.”

After visits and consultations, Pasquale recognized the need for more than just some new equipment and, in partnership with Turner and the team, he set about re-energizing

Randy Turner, Fitness Center Manager, Texas Health Huguley Fitness Center

the club. He created a plan that sought to fulfil a vision of inclusivity and modernization, aimed at creating a welcoming environment for members - new and existing of all ages and fitness levels.

The Freemotion Fitness Intervention

Upon presenting this new vision for the club, Randy was immediately on-board and was impressed with how Mike had understood the club’s culture, history, and heritage as well as seeing gaps in the market and opportunities for growth.

The club underwent significant changes, which included:

• Full replacement of the entire club’s strength and cardio including turf, racks, rigs and barbells, dumbbells, bars, and kettlebells

• Conversion of a racquetball room into a functional fitness space featuring a 30-foot Fit rig

• Relocation of free weights to create a more welcoming and less intimidating environment

• Introduction of new inclusive programs, such as pickleball leagues, to cater to a diverse member base

Freemotion Fitness equipment was introduced with an emphasis on member engagement and community outreach, which centered around the brilliant iFIT digital fitness platform.

Outcomes and Successes

The transformation led to a remarkable increase in membership, with an average of 60 new members per month. Turner explains: “Positive word-of-mouth generated incredible turnaround and increased satisfaction among existing and new members. Staff morale soared too, with team members appreciating the enhanced facility and increased member engagement - in fact, staff feedback has never been so positive.”

The club’s investment in health services, including chiropractic, esthetician, cryotherapy, compressions sleeves, infrared sauna, physical therapy, and massage, further elevated its status as more than just a gym. Financially, the club transitioned from operating in the red to profitability, attributing its success to the comprehensive transformation strategy.

Turner has been delighted with the transformation: “The Texas Health Huguley Fitness Center continues to thrive as a beacon of health and wellness in the community. Through ongoing partnerships with Freemotion Fitness and our commitment to member-centric initiatives, the club can maintain its status as a leader in the fitness industry while expanding its outreach and impact.”

… [this] journey is an example of what can be achieved when facility operators and equipment suppliers form true strategic partnerships.

The interactive iFIT content, accessed via the Freemotion 22SERIES equipment, is proving especially popular with members - both among new and existing. According to Turner, the new connected fitness strategy has also pushed the average member age down.

“Change can be polarizing and, although we had the utmost confidence in our membership base, there were questions over whether the older demographic would accept the changes and especially the new iFIT content,” Turner says. “We’ve been blown away by the reception. The members can’t get enough of the iFIT content - I think John Peel is a firm favorite for many of them. What’s interesting is we are also attracting a slightly younger audience, which is really nice to see.”

Freemotion’s Mike Pasquale, who collaborated closely with Turner and the team, adds: “In a remarkable turnaround story, our collaborative efforts have transformed a struggling fitness center into a thriving community hub and financial success.”

Bright Future

The facility currently averages an impressive 60 new cash/EFT/check members per month, with future projections pushing that figure to nearly 70.

Pasquale says: “Through this partnership, we’ve not only stabilized finances but helped Randy and the team achieve a staggering 1000% revenue increase. The gym’s appeal has broadened significantly, with the average age of new members dropping by a decade.”

The turnaround and revitalization of the gym has not gone unnoticed. The center has been voted number one in the area for three consecutive years, also clinching top spots for group fitness and yoga, with three trainers ranked in the top three locally.

Most tellingly, staff satisfaction scores have soared, placing the fitness center among the highestrated departments in the hospital according to annual GLINT surveys. This comprehensive turnaround – financial, demographic, and reputational – showcases the power of Freemotion and a strong strategic partnership.

Innovation is about getting there first – like how Freemotion introduced cable-based strength training, the Incline Trainer, and the first road-simulating indoor bike. Innovation is why Freemotion is a division of iFIT – a global fitness and technology leader for 40+ years. At Freemotion, we live innovation each and every day.

FITNESS BUSINESS JOURNAL

CULTIVATING A CULTURE OF EDUCATION

FOSTER A TEAM OF CAREER-MINDED PROFESSIONALS WHO ARE EXCITED TO GROW WITH YOUR COMPANY

By Milad Emadi

Fitness has been a major part of my life and career for the past 25 years. Despite my background in engineering, I have never envisioned pursuing any career other than fitness. However, a concern exists within the fitness industry: the average career length in fitness in North America over the past 10 years has been less than 11 months. While fitness coaching can be a fulfilling and impactful career, many coaches face significant obstacles that make it difficult to view it as a long-term profession. Key challenges include financial instability and a lack of career advancement opportunities.

But what if I told you that, whether you are a coach, fitness leader, or fitness business owner, you have the power to change that? For those

committed to a lifelong career in fitness, the key lies in specialization, service diversification, and adapting to the evolving demands of the fitness landscape.

At Movati Athletic, I am grateful to work with over 400 superstar fitness professionals who are excited to walk into the building each day and work with clients. Our mission is to foster long-term careers and create customized development plans for each team member. From the start, we ask, “Who do you want to be, and what’s your niche?” By focusing on a niche, our leaders can tailor an educational path to help coaches stay ahead of the curve and ensure their services align with the latest, best practices in their area of expertise.

The fitness industry has grown exponentially over the past few decades, and with it, the demand for skilled fitness professionals. We estimate the global wellness market to be more than $1.5 trillion, with an annual growth rate of five to 10%, according to McKinsey & Company. However, as the market becomes more saturated, being a general fitness trainer is increasingly seen as a limited career path. Specialization is becoming essential for long-term success and growth in the industry. Specializing not only allows coaches to differentiate themselves but also enables them to provide better value to clients, earn higher wages, and build a more sustainable and rewarding career. Today’s fitness clients are more informed than ever, often coming in with specific goals or

conditions that require specialized knowledge. Whether it is an athlete seeking peak performance, an individual recovering from an injury, or someone managing a chronic illness, these clients need coaches with advanced expertise in their areas of concern. While general trainers may have a solid foundation, they often lack the in-depth knowledge needed to address these specific challenges. Specialization allows coaches to gain a deeper understanding of the specific needs of their target audience.

When you have a team of coaches striving to excel in their niches, you cultivate a culture of continuous learning and knowledge sharing. If you are a fitness leader, you play a key role in reinforcing this

culture. The first step in building an education-focused team is investing in employee development. This can be achieved through various methods, but it begins with joining them on their educational journey. Not only does this create a stronger, more bonded culture, but it also increases your knowledge as a leader, enabling you to better support your team.

While general trainers may have a solid foundation, they often lack the in-depth knowledge needed to address … specific challenges.

In our Performance Coaching Department, we have a saying: “No other position besides a coach gives employees full control over their promotion timeline.” We set a date, collaborate on educational requirements that support the coach’s niche, and plan for performance consistency by providing top-notch service to clients. This approach leads to reliable growth and career advancement. A structured development program through continuous learning and support results in a strong team culture, where everyone is excited about the future and their next educational opportunity.

Fortunately, we have many outstanding education providers in our industry who excel at delivering the latest science and practical knowledge to coaches. Many established fitness professionals agree that we owe our success to their continuous support and the knowledge they have provided. Now, we have a fantastic opportunity to connect these educators with our team and build a group of superstar mentors who can help shape the future of this industry.

Additionally, by establishing an internal development plan that

promotes knowledge sharing and values mentorship, you empower your coaches to become leaders themselves.

A fitness company’s greatest asset is its employees. By supporting professional development, a fitness company can foster an environment of continuous learning where employees are encouraged to seek new knowledge. This, in turn, enhances service quality, strengthens the company’s reputation, and cultivates careerminded professionals who are excited to grow with the company. I have always said that I love what I do and the people I work with, and I am incredibly grateful to have had great mentors supporting me along my career journey.

It is time for the fitness industry— professionals, leaders, and companies alike—to come together and support a culture of education. We need to actively engage in fitness education events, conferences, and courses, and encourage careers in fitness. Imagine how the industry could evolve over the next 10 to 20 years if we all contribute to this mission. If you are with me, you will agree that there is no better career in the health and wellness sector than that of a specialized, well-educated coach.

Milad Emadi is the Director of Performance Coaching at Movati Athletic, with over 20 years of experience in leadership, education, and talent development in the fitness industry. After a successful, award-winning coaching career, he transitioned to mentoring the next generation of fitness professionals. Through strategic development and continuous education, Milad has empowered hundreds to build long-term, successful careers, driving excellence in service and performance.

FITNESS BUSINESS JOURNAL

FUNCTIONAL GROUP FITNESS

COMBINE TWO TRENDS FOR A CAPTIVATING MEMBER EXPERIENCE WITH MATRIX

Functional training is more than a trend, it embodies the growing awareness of our body’s biomechanics and draws a direct connection between exercise and our ability to move through life with ease, power, and strength.

Group fitness is more than a trend, it provides a structured, supportive environment where everyone works towards shared goals. Group fitness has been proven to significantly improve mood and alleviate symptoms of anxiety, depression, and stress.

Functional training principles, focused on movements rather than isolated muscles, play a crucial role in enhancing both physical and mental outcomes in group fitness settings. The motivation of the group has its own life force and can be the reason someone sticks with their fitness habit.

So, why not combine the two, using

the Matrix Connexus Series, to create unique experiences that everyone will be talking about?

Group Fitness: A Social and Psychological Lifeline

A study published in Science Direct found that participants in group exercise experienced greater improvements in mental health compared to those who exercised alone. The social aspect of group fitness creates an atmosphere of camaraderie, motivation and most importantly accountability – all of which are central to sustaining longterm exercise habits. Participants often report feeling more energized and positive after group workouts, largely because the social engagement stimulates the release of endorphins, the body’s natural “feelgood” chemicals.

Functional Training: ResearchBacked Effectiveness

Functional training mimics reallife activities, improving strength,

mobility, and coordination, integrating multiple muscle groups, enhancing neuromuscular connections, which can positively affect cognitive function. A study published in JAMA demonstrated that exercises which incorporate both aerobic and resistance components, common in functional training, improved cognitive function by enhancing brain plasticity.

Enter Connexus

The intuitive and versatile designs of the Matrix Connexus Series offer a limitless range of exercise variety, and endless possibilities to create group functional training experiences that enhance connectivity.

Group fitness programs are forever evolving and become limitless with Connexus – and Matrix provides free, turnkey programming to help any group fitness instructor or personal trainer develop their own classes, including a vast exercise library, which can be modified for all abilities

and personal goals!

Functional Training and Group Fitness: The Connexus Connection

When functional fitness is incorporated into group classes, participants experience a unique blend of high-efficiency workouts that improve real-world functionality while enjoying the motivational and social aspects of group exercise. This combination can be highly effective in boosting overall fitness levels and sustaining engagement.

Group fitness participants often report feeling more confident, not just about their physical capabilities but also in their ability to interact with others. This boost in selfesteem can play a significant role in mental health improvements.

According to a study in the Journal of Applied Sport Psychology, individuals who engaged in group exercise reported higher levels of self-esteem and lower levels of social anxiety compared to those

who exercised alone.

Key Benefits of Merging Functional Fitness with Group Fitness

1. Variety and Adaptability:

One of the reasons people lose motivation in fitness routines is boredom. Functional fitness, by nature, offers variety. Instead of repetitive machine-based exercises, participants are constantly challenged by different movements, from kettlebell swings to medicine ball throws and bodyweight exercises. This variety keeps workouts interesting, ensuring that participants remain engaged over time.

2. Scalability for All Levels:

Functional fitness can be easily adapted to accommodate different fitness levels. Beginners can start with bodyweight exercises, while more advanced participants can add weight or increase intensity. This scalability makes functional fitness classes inclusive and welcoming for everyone, from novice exercisers to seasoned athletes.

… group fitness creates an atmosphere of camaraderie, motivation and most importantly accountability

3.

Improved Motivation Through the Group:

The social structure of group functional fitness can help individuals overcome the intimidation that might come with functional movements like deadlifts or kettlebell swings. The encouragement of peers and the instructor’s guidance create a positive atmosphere where members push themselves beyond their usual limits. Studies suggest that people exert more effort in group settings due to social facilitation, which means they perform better when others are watching. With the extensive library of Connexus exercises, any instructor or trainer can provide unique experiences repeatedly!

4. Functional Movements for Everyday Life:

The movements emphasized in functional fitness training—like lifting, squatting, or pushing—are directly transferable to daily activities. In a group setting, people not only work on their fitness goals but also improve their ability to move and perform everyday tasks. This practical application fosters a sense of accomplishment and motivation that goes beyond just fitness milestones.

As more studies continue to explore the connection between physical fitness and mental health, the role of group fitness, especially those leveraging functional training, is becoming increasingly clear. It is inspiring to watch group fitness expand outside of the studio to the gym floor and beyond – treadmill and circuit style classes involving intuitive and versatile pieces of equipment, like the Matrix Fitness Canada Connexus series, can expand the reach to members who would not normally step foot inside a group fitness studio.

According to a study by the Les Mills Global Consumer Fitness Report in 2021, 85% of gym-goers stated that the social aspect of group fitness was a primary reason for continued membership with a fitness club.

Classes that combine the dynamic nature of functional training with a group setting can further enhance member engagement and retention. Finding ways to motivate members to keep trying is the lifeforce of the fitness industry.

In 2001, Johnson Health Tech launched Matrix to bring premium fitness equipment to the marketplace. Fueled by crosscultural collaboration, today Matrix offers a complete line of cardio, strength, and group training equipment for health clubs, luxury resorts, and collegiate athletic teams, plus club-quality equipment reimagined for the home. Matrix is the proud sponsor of the Fitness Industry Council of Canada.

SETTING THE STANDARD FOR RECOVERY & WELL-BEING

HUMAN TOUCH® MASSAGE CHAIRS HELP MEMBERS LIVE HEALTHIER AND PAIN-FREE USING INNOVATION, DURABILITY, VERSATILITY

No longer just for exercise, gyms are becoming holistic wellness centers that focus on recovery and overall well-being. Leading the way in this space is Human Touch, a brand with over 45 years of experience improving lives through innovative massage and recovery products. Before “wellness” and “recovery” became industry trends, Human Touch was already committed to helping people live healthier, painfree lives. Today, their massage and recovery chairs are used by professional athletes, fitness enthusiasts, and wellness centers worldwide, known for their quality and forward-thinking innovation.

The Role of Massage in Recovery and Sleep

Massage therapy plays a critical role

in fitness recovery. It helps improve blood circulation, reduce muscle tension, and speed up the healing process after intense physical activity. Regular massage can also reduce lactic acid buildup and prevent injuries, making it a key part of any fitness regimen.

Dave Corley, VP of Business Development at Human Touch, highlights the importance of massage. “Massage therapy improves blood flow, reduces inflammation, and speeds up postworkout recovery,” says Corley. Additionally, massage provides mental relaxation and stress relief, essential components of a holistic wellness program.

Massage also promotes better sleep

by relaxing the nervous system and lowering stress hormone levels, which is crucial for muscle recovery. Improved sleep leads to better performance and increased energy levels for fitness enthusiasts, making massage chairs a valuable tool for gyms to offer.

Innovating for Commercial Use: Massage Chairs for Gyms & Clubs

Human Touch has set itself apart by designing massage chairs specifically for commercial use. While many consumer-grade products exist, few are engineered to withstand the high-traffic demands of gyms and wellness spaces. “The durability and internal components of our products make them ideal for heavy use in fitness facilities,” says Corley. The company’s flagship product

for gyms is the NOVO XT Pro SE (Stretch Edition), a recovery chair that offers multiple therapeutic benefits. “The XT Pro SE delivers multiple modalities within the recovery process,” Corley explains. It combines massage, stretching, compression, zero gravity positioning, sound therapy, and heat for a comprehensive recovery experience. Its antimicrobial fabric also ensures hygiene in busy gyms.

One of the chair’s standout features is its dynamic stretching program, addressing a common issue: many gym-goers skip stretching. “Members can relax and enjoy a massage while the chair facilitates a deep stretch,” Corley says. This unique combination has made the chair a favorite in fitness facilities.

Another popular option is The Perfect Chair, designed for zero-gravity positioning to decompress the spine, improve circulation, and enhance breathing. Paired with compression boots, it offers a thorough recovery experience, especially for athletes looking to reduce recovery time.

... offering effective recovery solutions is essential for attracting and retaining

members.

Enhancing the Fitness Experience

Human Touch chairs are highly versatile and can be used before or after workouts or even on rest days. “Our chairs are great for warming up muscles or aiding recovery after exercise,” Corley explains. Some gym members even visit specifically for the massage chairs, which shows their appeal. “We see members come in just for the Human Touch experience,” Corley adds. “This motivates people to visit the gym, giving operators more opportunities to engage them in other areas of the facility.”

Offering massage chairs helps create a complete wellness ecosystem within a gym. Human Touch products also complement other recovery tools such as cold therapy, IV treatments, and redlight therapy, making them versatile additions to any fitness center’s wellness space.

Creating a Wellness Ecosystem

Human Touch’s experience in the wellness industry allows them to serve as consultants for gyms looking to improve their recovery offerings. Whether integrating their products into existing wellness spaces or building a new recovery area, Human Touch provides expert guidance. “Many gyms aren’t sure if they’re doing enough for member recovery,” Corley says. “We help them assess their current setup and suggest ways to enhance their

wellness ecosystem.”

Sometimes, Human Touch chairs are the centerpiece of a gym’s wellness space, while other times they complement additional recovery modalities. Either way, the massage chairs offer gyms a valuable tool for member retention and acquisition.

The Business of Wellness

In today’s fitness landscape, offering effective recovery solutions is essential for attracting and retaining members. “Not everyone joins a gym just for weightlifting anymore,” Corley notes. “More people are focused on improving their overall well-being, and they’re looking for wellness solutions that help them feel their best.”

Providing Human Touch massage chairs allows fitness facilities to differentiate themselves in a crowded market. By integrating innovative recovery tools, gyms can offer a wellness experience that keeps members coming back, leading to higher retention rates and greater member satisfaction.

Human Touch continues to set the standard for recovery in the fitness industry, helping gyms and clubs create environments where members can thrive. When members feel their best, they keep returning— making wellness spaces powered by Human Touch a win for both members and business success.

For 45 years, Human Touch® has developed state-of-the-art massage and neutral posture products designed to deliver recovery benefits, including: Massage, Zero Gravity, Stretch, Compression, Sound & Heat. By combining advanced technology with attractive design, Human Touch provides innovative products that deliver life changing benefits.

12 WAYS TO TAKE HOME MORE PROFITS

LEARN HOW YOUR BUSINESS MAKES MONEY TO PRODUCE PREDICTABLE PROFIT AND CASHFLOW

By Sean Greeley

More than 50% of all small businesses fail within their first five years. Why? Because they lose money.

Learning how your business makes money is important because so many business owners hire an accountant, bookkeeper, CPA and even get financial reports given to them each month. Yet they have no idea what they mean, how to read them, and how to interpret the data to make good business decisions.

That is why we created the NPE MAKE MONEY SYSTEM™. To help

fitness entrepreneurs understand exactly how to increase profits by adjusting the financial model of their business.

The Money-Math of Your Fitness Business

Revenue minus (-) Expenses equals (=) Profit.

Whether your business is generating $1,000 per month, $10,000 per month, or $100,000 per month, this equation never changes. But what goes into each of these areas is

not simple. It can take on an infinite number of combinations. The goal is to get the right combinations in place for your business to sustainably produce predictable profit and cashflow for a prolonged period.

Let us break this down, starting with…

Revenue

Revenue is money that comes into your business from sales. There are four main drivers of revenue. And once you understand how you can adjust them, you are in control of generating more revenue.

#1 - You choose the clients you wish to serve.

#2 - You choose the product and service offerings you will sell them.

#3 - You choose what price you want to charge.

#4 - You choose how you want to package or bundle it up. For example, do you sell individual sessions, punch cards or packs, or only long-term contracts?

The choices and decisions you make here will determine how high your business will climb. Choose wisely and you will generate a lot of revenue. Choose poorly and your business may never get off the ground.

Then next up is…

Expenses

The next most important set of choices you will make are around your expenses.

#5 - You choose how you will compensate your team (most important, coaches that will support delivering sessions).

#6 - You choose how much you will invest in finding and signing up clients with your sales and marketing expenses. This includes things like advertising, printing, sales commissions, and more.

#7 - You choose what you will pay in rent (or a mortgage) for your facility.

#8 - You will choose what other

expenses the business will take on. Some of these you will have very few choices to make with things like your utilities, etc. They are what they are.

Just like in the revenue category, the choices and decisions you make about your expenses will determine if your business is set up well to produce a profit. There are certain formulas and percentages you must adhere to and follow to set up the right cost structure for your business.

Then finally it is time for…

Profit

If you have set things up properly your business will produce strong profits and cash flow.

How much profit should your business model produce? Here are some general guidelines:

<10%... your business is in danger and on life support. 10-20%... your business is about average. 20-30%... your business is doing great.

If your business is not producing great profits and cashflow, then you have to go back and fix the equation. Then you will want to work with your account or wealth advisor to keep more of what you earned in profit.

You will work to:

#9 - Optimize Interest (fees you pay for loans and borrowed money).

#10 - Optimize Tax (fees you pay to local, provincial, and federal governments).

#11 - Optimize Depreciation (deductions and writes off you take for asset purchases like equipment, which will go down in value over time).

#12 - Optimize Amortization (not a common one for fitness business, but this refers to spreading the cost of an intangible asset out over time). This strategy is helpful when you want to move deductions (credits for tax write offs) into a future year. This includes things like trademarks, patents, and issuing bonds to raise capital.

Summary

Finance can be a confusing, overwhelming, and scary topic. But it does not have to be.

If your business is not making money, or has weak cashflow, you must rework the money-math equation of your business. And you must keep revisiting it until it is healthy.

Before you start marketing and selling, make sure you fully understand what is required to drive profits with your model. To learn more about the big financial levers that will drive your business to the next level, join NPE’s free 90-min growth workshop here. Then you will be able to fully reap the rewards of all your hard work and efforts!

Sean Greeley is a founder and coach who helps fitness entrepreneurs build predictable 7-figure businesses. Since 2006, NPE has helped over 53,000+ fitness businesses in 96+ countries grow to the next level. Want to learn more about how to increase profits, get more clients, and build a healthy team? Join NPE’s free 90-min growth workshop here.

Get meals that fit!

MIND OVER MUSCLE TRAINING

HOW VISUALIZATION AMPLIFIES FITNESS RESULTS

By Jen Rieder

IN THE FITNESS INDUSTRY, WHERE RESULTS ARE OFTEN QUANTIFIED BY BODY FAT PERCENTAGES AND PERSONAL RECORDS, AN OFTEN OVERLOOKED BUT POWERFUL TOOL FOR SUCCESS LIES WITHIN THE MIND: VISUALIZATION.

Commonly used by elite athletes to sharpen their performance, visualization can also be applied

in everyday fitness routines to help clients achieve their goals more efficiently.

Let us dive into the science behind visualization with some practical strategies that you can use to help clients enhance their results through the power of mental rehearsal. Visualization, also known as mental rehearsal, is the practice of imagining actions or outcomes

in your mind before physically executing them. Studies in neuropsychology reveal that the brain often does not differentiate between actual physical movement and vivid mental rehearsal of that same movement. When you visualize an activity, the brain activates the same neural networks that fire when you physically perform the task.

Research from the Journal of

Sports Science & Medicine showed that athletes who incorporated mental imagery into their training saw significant improvements in performance metrics such as strength, endurance, and motor skill acquisition compared to those who only relied on physical training. This is because visualization strengthens the mind-body connection, enhancing motor planning and muscle activation, even before a client picks up a weight.

Fitness professionals can leverage these scientific insights to help clients push past plateaus, improve form, and achieve better results in less time.

Practical Visualization Techniques for Fitness Pros

1. “Perfect Reps” Mental Rehearsal

Before any set, encourage clients to mentally rehearse the movement. Ask them to close their eyes, take a deep breath, and picture themselves completing the perfect repetition. They should visualize each phase of the movement: the setup, execution, and finish. For example, during a deadlift, the client would imagine their feet grounded, their spine neutral, and their hips driving the barbell up in a controlled motion.

Pro Tip: This technique is especially useful for clients struggling with form or technique. By mentally rehearsing, they will feel more confident and in control when performing the actual movement. Repetition of “perfect reps” in the mind can lead to a better understanding of the movement and performance in the gym.

2. Outcome Visualization for Motivation

Outcome visualization is a tool that helps clients stay motivated by visualizing their end goal. Whether it is losing weight, hitting a PR, or simply feeling healthier, guide them through a mental journey of achieving that goal. Encourage clients to close their eyes and picture how they will feel when they achieve their desired results—the confidence, energy, and pride in their hard work

paying off.

Pro Tip: Integrating outcome visualization at the beginning of a session can boost motivation. It is also a terrific way to help clients reframe setbacks as temporary obstacles rather than permanent roadblocks, keeping their focus on the bigger picture.

... THE MIND IS THE MOST POWERFUL MUSCLE OF ALL— TRAIN IT, AND THE REST WILL FOLLOW.

3. Sensory Visualization for Mind-Muscle Connection

This tool focuses on sensory engagement to deepen the mindmuscle connection. When working on specific exercises, ask clients to visualize not just the movement but how each muscle should feel. For instance, during a squat, they should imagine the tension in their quads and glutes and feel the weight distribution through their feet.

Pro Tip: Sensory visualization enhances body awareness and can prevent injury by reinforcing proper muscle activation. It is especially useful for clients who struggle with “feeling” the right muscles working during compound lifts.

Enhancing Client Engagement Through Visualization

For fitness professionals, incorporating these tools can provide more than just physical benefits. It also deepens the client-trainer relationship by bringing an integrated approach to training. When clients understand the value of mental fitness as part of their physical journey, it opens new avenues for progress.

Trending Language and Tone

As an industry leader, you are constantly searching for the latest innovations to give your clients the edge. Visualization, once a secret weapon of Olympic athletes, is now available to everyone. The concept of “visualize to actualize” is catching

fire in wellness communities, and its accessibility makes it a gamechanger for personal trainers. Clients can see, and more importantly, feel the results before they even break a sweat.

By blending innovative neuroscience with actionable strategies, visualization becomes the key to unlocking untapped potential in every client. As trainers, you are not just shaping bodies; you are shaping mindsets.

A Future-Ready Training Approach

The role of fitness professionals extends beyond guiding clients through exercises—it is about fostering a mindset that encourages growth, resilience, and progress. Incorporating visualization into training sessions is a forwardthinking strategy that aligns with modern-day fitness goals, helping clients break mental barriers and achieve physical milestones faster.

In the words of Muhammad Ali, “The fight is won or lost far away from witnesses—behind the lines, in the gym, and out there on the road, long before I dance under those lights.” Visualization is the unseen work that leads to those defining moments.

By integrating mental imagery practices into your training repertoire, you not only provide your clients with physical results but also equip them with the mental tools to keep progressing—both in and out of the gym.

After all, the mind is the most powerful muscle of all—train it, and the rest will follow.

Jen Rieder is a highly skilled therapist and mentor based in New Zealand. With her extensive knowledge and expertise in the fields of neuroplasticity, NLP, Time Line TherapyTM, hypnosis, and psychology, she offers proven transformational methods that bring about lasting change.

GUIDING NEW CLIENTS TO LASTING CHANGE: A PRACTICAL APPROACH

6 ACTIONS TO ADOPTING AND MAINTAINING POSITIVE BEHAVIOUR CHANGES FOR LONG-TERM SUCCESS

By Dr. Paul Bedford

HELPING CLIENTS SUCCESSFULLY CHANGE BEHAVIOURS COMES DOWN TO

3. Make It Easy, Enjoyable, and Challenging

UNDERSTANDING HOW WE THINK.

You could create the perfect workout, but unless you can get the client to complete it, it will not have the desired effect. While not exhaustive, these six actions will increase the likelihood of your clients achieving success, and you getting the credit for it.

1. Make It Personally Relevant

Make sure that any exercises included in a workout can be related to the client’s outcomes or goals. When you teach an exercise, an individual will be evaluating the benefit cost of that exercise in relationship to their overall goal.

If I give someone a squat to do and their goal is general fitness, they can recognize the relationship between the exercise and the goal and will continue to include that exercise in their routine. If, however, they cannot see the relationship between stretching and general fitness they will drop that exercise in favour of doing more of the exercise that they think does contribute to overall fitness. This is why so many people fail to warm up or cooldown appropriately as they do not recognize the benefits of these activities to the overall outcome.

2. Work To Reduce Barriers

Sometimes we set up barriers without even thinking about it. Over prescribing in terms of visit frequency or exercise volume can create barriers. Suggesting someone needs to train three, four, five times per week to get benefits is way too much when it comes to changing behaviours. Start with modest visit frequency and exercise volume so the client has a chance to adapt successfully, avoiding to drastic a change to their weekly schedule. One to two times per week is a realistic place to start and encourage members to build up over time. A modest exercise volume will avoid delayed onset muscle soreness and provide time to learn the exercise with less focus on intensity.

For those new to exercise, discomfort and pain are a real barrier to continued participation. I like to use the term “hump of discomfort” to describe that feeling exercise produces when you are first starting off. Experienced exercisers often look forward to excessive levels of pain and discomfort as they recognize the benefits of putting their body in that situation. Do not slack off so much though that the workout is not challenging.

4. Feedback, Support and Recognition

During an exercise session, feedback and reinforcement are practical ways to encourage and reassure members of their efforts. Studies conducted to measure changes and effects of feedback on people have identified that it is not the feedback per se. It is the effect of the feedback on the participants perception of competence that moderate changes in motivation and increase exercise adherence. Three areas to provide feedback are technique, effort, and skill acquisition.

5. Set Realistic and Achievable Goals

During individual consultations, it is quite common to identify clients’ goals using the SMART approach (Specific, Measurable, Achievable, Realistic and Time framed). This provides us with details from which to design an exercise program, but it does not identify the motivator for the behaviour. A simple question you can ask a client to help identify the motivator is “what will you be able to do once you have achieved your goal/s?” This clarifies the reason they are exercising and is referred to as their Super Ordinate Goal and is the thing that motivates them.

6. Avoid Threshold Mentality

Motivation to maintain a behaviour decreases when clients miss or skip sessions. Sometimes this is unavoidable, and we should be careful not to penalize those clients to quickly as we may trigger a behaviour called the abstinence violation effect (AVE). Think of it like this, all week I have

been eating healthy to reduce my weight. By the time I get to Sunday my motivation is dropping, and I decide to treat (cheat) myself to a single slice of pizza. Once I have eaten that slice my critical self-talk tells me I have failed and I might as well finish the pizza, which I do, then I continue to devour the entire contents of the refrigerator.

The abstinence violation effect in full flow.

More importantly, this impacts visit frequency. If I cannot do three sessions this week, I might as well not do any. If I miss Monday, then I will start again next Monday.

To avoid the abstinence violation effect being triggered provide ranges to work between. This could be to aim to work out four to 12 times this month. Plan for sessions to last between 30-90 minutes. This provides clients with a minimum and maximum to work between. On weeks when it has been more difficult to accommodate their workout requirements, they can still feel successful and have a chance to make it back up.

Any of these six components will impact your client behaviours. Focus on one or a limited number of behaviours at any one time. Get them exercising regularly before trying to change their nutrition. Changing multi aspects of someone’s behaviours will often fail as the client struggles to maintain consistency.

Dr. Paul Bedford is the world’s leading retention expert for health club businesses. His proprietary thought leadership enables operators to lean into their data, identify key underperformance indicators, and develop a sustainable retention strategy. His experience as a Health Club operator, a research scientist, and a Behavioral Psychologist gives Paul a unique perspective on member behavior and club performance.

TRAINING

MOTIVATE AND ENGAGE

MAXIMIZE THE EFFECTIVENESS OF EVERY WORKOUT AND KEEP CLIENTS CONNECTED TO THEIR FITNESS ROUTINES

By Claudiu Popa

AS FITNESS PROFESSIONALS, HELPING CLIENTS MAKE THE MOST OF THEIR WORKOUTS IS WHAT SETS US APART.

It is sometimes worth reminding ourselves that it is not just about counting reps and setting timers; it is about creating sessions that are focused, engaging, and effective. I found these strategies helpful in giving clients the tools to take each workout to the next level, ensuring they achieve their fitness goals while staying motivated and safe.

1. Emphasize the Importance of Exercise Mechanics

Every workout starts with mastering the basics. Your clients need to understand the mechanics of each exercise, not just to avoid injury but to optimize results. When explaining an exercise, break it down: talk

about which muscles they should be engaging, where they should feel the burn, and how to avoid common mistakes. For example, when coaching a squat, emphasize alignment—weight distributed through the heels and midfoot, a neutral spine, and proper depth to activate the right muscle groups. If your client struggles with form, try using simple, clear cues or even video analysis so they can see where adjustments are needed. When they understand the “why” behind the movement, they will perform it better every time. And do not worry about ever being obsolete. Your guidance is essential and memorable.

2. No Phone Zone: Keep the Focus on Fitness

Distractions are everywhere, especially in the form of smartphones. It is all too easy for clients to

check a message or scroll between sets, but that often means losing focus. As their coach, it is your job to create a distraction-free zone, where each rest period is used strategically, whether that is for recovery, mental prep, or monitoring breathing.

A good personal trainer will encourage clients to keep their phones away and engage in mindfulness. Suggest they mentally prepare for their next set or visualize their goals. This keeps the session flowing and maintains the intensity, ensuring they stay fully committed to their progress.

3. Use Observation as a Teaching Tool

A great way for your clients to learn proper techniques is by observing others in action. Whether it is a class setting or a crowded gym,

people can pick up new moves and better form just by watching. But not everyone they see will be a model of perfection, so make sure to guide them toward reliable examples. Consider hosting group sessions where you demonstrate proper form or even showcase clients who excel. Watching peers can foster a sense of camaraderie while also providing them with a visual learning opportunity. Incorporating observation into your training sessions helps clients internalize technique faster and more effectively.

4. Gradual Progression: Slow and Steady Wins the Race

Everyone wants quick results, but you know that rushing through progress leads to burnout or worse, injury. Encourage your clients to embrace

steady, gradual improvements. By focusing on consistent, incremental progressions—whether through added weight, improved form, or increased endurance—you are setting them up for long-term success.

A well-thought-out training program should include structured progression, with recovery days and manageable increases. Tracking client progress is a great way to keep them motivated, showing them how small changes build into big results over time. Plus, it helps everyone stay engaged with an achievable fitness journey by pointing out visible milestones along the way.

5. Goal Setting: Collaborate for Success

Clients are more likely to stick with their fitness routine when they feel like they are working toward something achievable. Help them define their goals, whether it is building strength, losing weight, or increasing endurance. By tailoring workouts to meet these personal milestones, you are giving each session purpose.

Starting each client’s plan with a thorough fitness assessment allows you to set realistic, yet challenging goals. Reassess their progress regularly and adjust goals as needed, so they stay motivated. Collaborating on these goals builds trust and keeps everyone invested in the journey.

6. Do Not Forget About Recovery

While the workouts are key, so is recovery. Many clients think that more training equals better results, but overtraining can derail progress and lead to setbacks. Teach your clients the importance of rest and recovery, including techniques like active recovery days, foam rolling, or stretching.

Remind them that recovery is when muscles rebuild, grow, and emphasize that taking time off is not a weakness—it is essential. Ensure your clients have enough downtime built into their schedules, educate them on how to sleep and remain hydrated, and how nutrition plays into

their overall performance.

7. Keep Clients Motivated and Inspired

Lastly, keep the energy up! Every session is an opportunity to reignite your clients’ passion for fitness. Celebrate their victories, big or small, and remind them of how far they have come. Consistent, positive feedback goes a long way in keeping motivation levels high. A high five can deliver just the endorphin boost to keep them going.

EVERY SESSION IS AN OPPORTUNITY TO REIGNITE YOUR CLIENTS’ PASSION FOR FITNESS.

Your attitude as a trainer can directly influence their mindset. Bring enthusiasm and encouragement to every session, creating a positive environment that makes your clients excited to come back. Show them that progress is a journey, not a race, and that you are there to support them every step of the way.

Build a Stronger Client-Trainer Relationship

By applying these strategies, you will maximize the effectiveness of every workout. Your clients will not only see results but also feel more connected to their fitness routines. From perfecting form and eliminating distractions to encouraging gradual progression and recovery, each of these tips will enhance the quality of your sessions.

Claudiu Popa, PTS, enjoys sharing knowledge accumulated over 30 years of strength training and fitness conditioning. He enjoys empowering fitness enthusiasts and trainers alike with a couple of Facebook pages, including Claudiu’s Workout Humour. He can be reached in confidence at Claudiu@ WorkoutSmart.ca.

TEACHING A NON-LINEAR APPROACH TO PROGRESS

HELP YOUR CLIENTS REACH THEIR FULL POTENTIAL BY DEVELOPING THEIR MENTAL FITNESS

By Alicia Tyler

IT IS ONE THING TO ENSURE YOUR CLIENTS GET FIT, REDUCE RISK FOR DISEASE, BOOST MOOD AND FEEL GOOD IN THEIR SKIN, BUT ARE YOU ALSO TEACHING THEM MENTAL FITNESS?

When the going gets tough, an even tougher mind is the ultimate tool to get through it and thrive.

Researchers and psychologists have been exploring mental strategies proven to boost performance and productivity and enhance confidence for decades. Those strategies are used by elite ath-

letes, business leaders, and fitness professionals worldwide to help their clients’ overcome challenges with mindfulness and mental resiliency.

Strategies for Becoming Mentally Fit

1. Understanding Non-Linear Progress

Understanding that progress is rarely linear is an essential mental skill for fitness success. You can bet on ups and downs, plateaus, and setbacks along the way.

Accepting this non-linear nature of progress is key. Clients need to know that not every workout will be a personal best, not every weigh-in

will show a drop on the scale, and not every nutrition goal will be achieved perfectly. Expecting perfection will only lead to frustration and potential burnout.

Instead, teach your clients to celebrate small wins, enjoy the process, and trust that the overall trend is moving in the right direction, even if the path is not straight. Explain the science behind neuroplasticity and how the brain and body adapt in waves. This understanding can help them stay motivated and resilient through the inevitable difficulties.

2. Preparing for Setbacks

It is equally essential to prepare your clients for setbacks mentally. Life happens, and there will be times when progress stalls or even reverses due to illness, injury, stress, or other circumstances beyond their control.

The key is to help them develop the mental strength to overcome these setbacks. Teach them strategies like positive self-talk, visualization, and controlled breathing to stay focused and bounce back quickly. Remind them that setbacks are temporary and do not define their overall progress.

Brenley Shapiro, a Sport Psychology and Performance Consultant with over 20 years of experience helping athletes and teams enhance their mindset for peak performance, says, “It’s important to recognize that both setbacks and obstacles are always going to be a part of fitness and life; they are not the opposite of pursuing your goals, but rather a crucial part of the process.”

To mentally prepare for setbacks, Shapiro uses a strategy called “The ‘If then’ plan.” “This involves saying, ‘If something happens, this is what I will do about it,’ allowing you to fill in the blanks for various situations. For

example, ‘If I’ve fallen off track with my workouts, then this is what I will do about it.’ It’s a practical approach to addressing struggles, and we need to create a plan for adversity since certain setbacks will inevitably occur.”

3. Developing Mental Strength

The Cleveland Clinic defines mental strength—or resiliency—as “how effectively someone deals with challenges, pressures and stressors they may face.” Working on mental strength can improve life satisfaction and protect against future mental health issues.

In the fitness world, the attributes of mental toughness are self-belief,

desire, and motivation, and the ability to deal with pressure, anxiety, focus, and work through pain and hardships.

The reason it is so important to reinforce mental strength is because our brains are hardwired to think the worst. This can lead to an all-or-nothing attitude, low self-esteem, lack of motivation, and negative self-talk, which can sabotage fitness progress.

Science-Backed Strategies to Develop Mental Strength

Practice Mental Imagery

Mental imagery, also known as visualization, is an effective technique developed by psychologists that involves imagining positive outcomes using a variety of multi-sensory tactics— and it has been shown to improve life satisfaction and outcomes.

There are several ways to employ imagery. Treat it like a guided meditation where your client sits quietly and trains their mind to focus on an upcoming workout, race, or fitness goal and how they would like to see it play out in specific detail.

Experts say to be as vivid and specific as possible and incorporate all the senses—see, feel, smell, hear, and even taste it. If a client is working on improving their 5K time, have them picture themselves crossing the finish line, feeling the rush of accomplishment, hearing the cheers of the crowd, and smelling the fresh air.

In addition, imagery should be wellplanned and practiced regularly. Perfecting a skill in the mind before physically getting there will help your clients get there faster and more confidently.

... IT IS SO IMPORTANT TO REINFORCE MENTAL STRENGTH... BECAUSE OUR BRAINS ARE HARDWIRED TO THINK THE WORST.

Monitor Self-Talk

Awareness of how clients speak to themselves and taking steps to improve selftalk is another tool for mental resilience.

According to research, the subconscious mind does not recognize negatives such as the word “don’t,” so if someone is constantly telling themselves, “Don’t mess up,” their brain only hears and visualizes them messing up. Teach them to put a positive spin on self-talk, so instead, they say, “I’ve got this!” This will help them work with their subconscious, not against it.

“Self-talk is essential in developing mental resilience because the mind leads the body; our internal dialogue influences how we move through fitness and life. Negative self-talk can result in giving up more easily, as the body simply follows,” explains Shapiro. “To foster resilience, we must engage in positive and encouraging self-talk. The brain cannot distinguish between reality and imagination, so it responds to our words—if we say something is too hard or that we’re not good enough, the brain will protect us from discomfort by finding all the ways to get us out of it. Alternatively, affirming our efforts and capabilities promotes resilience, allowing us to push through challenges and ultimately feel accomplished.”

Breathwork

Nerves and anxiety are a force to reckon with, especially when the stakes are high,

and learning to control stress is another way to develop mental strength.

Breath exercises, or breathwork, come with surprising benefits that can contribute to fitness performance. It has been shown to reduce stress and anxiety, boost energy and immunity, improve circulation, ease pain, strengthen lung capacity, boost confidence, support muscle growth, support quality sleep, and enhance focus.

There are many ways to get started with calming breathwork—here are some easy ones to try:

• Box breathing or four-square breathing

• 4-7-8 breathing

• Alternate nostril breathing

Bottom Line

Your role goes beyond just helping clients achieve physical goals. Guiding them to develop mental strength and resilience is just as crucial for long-term success and satisfaction. Implement these strategies with your clients and watch them transform not just their bodies but also their mindsets.

Alicia Tyler is a journalist and editor specializing in health, nutrition, fitness, and wellness. She was previously the Editorial Director of Clean Eating and Vegetarian Times. Her work has also appeared in MindBodyGreen, MoneySense, Yoga Journal, Women’s Running, and Oxygen. She is also an F45 studio owner in Toronto and a certified nutritionist and personal trainer. Read more at aliciamtyler.com

FROM SPARK TO SUCCESS: NURTURING CLIENT MOTIVATION

HARNESS INITIAL MOTIVATION AND SUSTAIN LONG-TERM COMMITMENT THROUGH TAILORED STRATEGIES

By Ryan Kideckel

MOTIVATION CAN MEAN DIFFERENT THINGS AT VARIOUS TIMES IN THE CLIENT-TRAINER RELATIONSHIP. INITIALLY, MOTIVATION IS A PERSON’S DESIRE TO MAKE A CHANGE IN A SPECIFIC DIRECTION.

In our realm, motivation is the desire to get fitter and/or healthier. An uptick in motivation is what takes a person from stagnant to action: buying new running shoes, signing up for a gym membership, shopping for healthier groceries, or investing in personal training. This initial increase in motivation is often a necessary precursor to establishing a clienttrainer relationship; if this person has no interest in change in the first place, they are not likely to find themselves in front of you. However, once that relationship is established, motivation takes on a different meaning. It is now a series of strategies employed by the trainer to ensure that the client’s initial desire for change remains high on a consistent basis so that goal achievement can be met. These strategies include motivational interviewing, recognition of motivation type, and nurturing through reinforcement.

The first meeting between a personal trainer and a new potential client should be motivational interviewing. This process should not be thought of as a persuasive sales tactic to convince someone that they must invest in personal training. Rather, it is a collaborative conversation which is meant to elicit the client’s reasons for wanting change and affirming their ability to make that change. Active listening, empathy, understanding, and empowerment are a few of the most important skills that a trainer can bring to this conversation. By the end of a successful motivational interviewing conversation a client will have revealed their reasons for wanting change, be committed to attainable actions towards that change, and feel empowered in their ability to achieve it. As a personal trainer, you will now know your client’s why – their initial motivation that has driven them to seek your expertise. It is now your job to understand how to nurture it.

To decide the best practice for fostering our client’s self-efficacy, it can be useful to define several types of motivation and recognize which category best represents our client. The two main types of motivation are intrinsic and extrinsic. A client who is intrinsically motivated wants to improve their health and fitness for the sheer enjoyment of it and has a desire to be capable and self-sufficient. Trainers can best serve this client by designing workouts that are fun; that allow the client to regularly reach milestones on their path to long-term goal achievement; and that leave the client room to recognize their own successes and opportunities in each exercise.

In contrast, a client who is extrinsically motivated seeks reward from an external source. This client may be following a doctor’s order, looking for social approval from friends, seeking an award, or trying to impress a loved one. Trainers should offer the extrinsically motivated client praise for good behaviours, reward efforts with tangible awards, and regularly show proof of improvements. It is important to recognize that no client will be entirely intrinsically or extrinsically motivated, but rather may exist on a sliding scale between the two. Still, knowing where a client is on that continuum will help nurture their motivation.

Next, understanding the four main types of motivational strategies available that help to fortify a client’s desire for continued improvement. These are: positive reinforcement, negative reinforcement, positive punishment, and negative punishment. Positive reinforcement refers to the effort of encouraging a specific behaviour to reoccur by following it with a desirable stimulus. Negative reinforcement also aims to solidify the reoccurrence of a specific behaviour, but by following that behaviour with the removal of something adverse to the client. For example, you have given your client homework to come to the gym outside of your sessions together to complete their cardiovascular exercise and then check in with you

when it is done. Once your client has checked in and confirmed that they have completed their homework (the desired behaviour), you can reinforce that behaviour positively by promising to add bicep curls (an exercise they love) to their next workout, or negatively by promising to remove burpees (an exercise they hate) from their next workout.

In opposition to reinforcement is the act of punishment, which has the purpose of decreasing the occurrence of a negative behaviour. Positive punishment aims to discourage a specific behaviour by following it with an undesirable stimulus. Negative punishment also aims to discourage a specific behaviour, but by following it with the removal of something desired by the client. In the same example as above, let us imagine your client has checked in with you and revealed that they have not completed their cardio homework (a negative behaviour). To decrease the likelihood of this happening again, an example

of positive punishment would be expressing disappointment towards your client, whereas an example of negative punishment would be eliminating their “cheat meal” that week.

While punishment may be used sparingly with the right client (those that prefer “tough love”), it should never be doled out for mistakes made when effort level is high. The primary motivational tool we should use as trainers with most clients the majority of the time is reinforcement. Both positive and negative reinforcement focus our client’s attention on what they are doing well. This strategy creates a positive view of exercise

as a tool to build success, autonomy, and confidence.

As trainers our goal is to understand our client’s wants and needs, and then help guide them to fruition. By understanding the initial motivation that brings a client to us, we can map out a plan to keep that motivation consistently high. If we employ the right motivational strategies with our clients on an ongoing basis it will lead to consistency, high effort, goal achievement, and the ongoing desire to improve.

Ryan Kideckel is a Level 5 Personal Trainer at GoodLife Fitness Kelowna, a National Trainer for GLPTI, and a Content Developer for the GoodLife App. He believes that empowering people to become the strongest version of themselves will give them the opportunity to live their most fulfilling life.

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THE POWER OF PURPOSE

3 STEPS TO CREATING LASTING, MOTIVATING RESULTS BOTH INSIDE AND OUTSIDE

THE GYM

By Yvette Raposo

IF ONLY WE HAD THAT MAGIC MOTIVATION PILL FOR OUR CLIENTS TO

TAKE WHEN THEY NEEDED PROMPTING OUTSIDE OF THE

GYM.

We give them exercise and mobility homework plus eating and sleeping suggestions to increase their chances of success, but they do not always

Let us face it, one of the top reasons our clients hire us, among education and accountability, is for motivation: to get started, to get moving, to get stronger, to get out of pain, to get healthy, to get their partner or doctor

Motivation is the fuel that drives them to achieve their fitness goals. In my 27 years as a personal trainer with a Master’s in Neuro Linguistic Programming (NLP), I have humbly realized that we need to understand first what motivates our clients to want to achieve their fitness goals, before we can address what their

Here are three concepts to consider that will enhance your client’s chance at success, whether they are a new, current, or potential client. Keep in mind, each concept builds into the

Step 1: Shifting from goal setting to

Chances are in the initial meeting, whether the client has hired you yet or not, the topic of fitness goals is going to come up. This could feel like a lot of pressure for them, especially if they have failed in the past or they are just looking to improve their overall health, but they do not know where to begin. Instead of focusing on esthetics, body fat % and weight on the scale, invite your client to start paying attention and documenting daily improvements as a form of measuring their success.

If they think their goal is to lose weight, you can ask them, “In the meantime, would it feel good if you could perform daily tasks with more ease and you had more energy throughout the day?” This shifts their focus away from numbers and

measurements and encourages the client to get to know their bodies, understand their habits, and pay attention to how they move throughout the day. Not only does this give them autonomy, but it also gives them immediate doses of satisfaction when the grocery bags are feeling lighter, and their mood is more consistent and brighter! This increases feelings of excitement, hope, and personal satisfaction - and THAT is motivating!

Step 2: Meaning before measurements.

Human beings are “meaning makers.” Help make fitness meaningful for your client by asking powerful questions.

What does your client value about being stronger, having more energy throughout the day, and sleeping better at night?

When all that is happening then what else is possible in their lives?

Values are important to all of us, and it is what drives us to invest time, energy, and resources to achieve or avoid. There is more possibility for your client when they are excited about exercise because you helped them get clear on what they value about being fit and how it improves their everyday life.

Get them into a positive state so that they can feel what is possible. Emphasize reasons to exercise beyond esthetics, such as, enhanced mental health, improved posture, mood boost, building confidence and discipline, increased social connection and emotional stability. This is what they really want from fitness, they just did not know it yet.

Making it meaningful for your client also retains their trust and loyalty!

Step 3: Away from and towards. In NLP, we learn that there are two kinds of motivation: towards something you want or away from something you do not want. Both have their uses and simply understanding this concept can completely change the way you look at go-getting forever!

Notice how your client is describing the results that they want to achieve from a fitness program. They might be stating all the results that they do not want to be experiencing anymore, such as “I don’t want to be overweight, I don’t like the way my clothes are fitting, I don’t want to be at risk for heart disease or diabetes because it runs in my family.” When your client understands what they are moving away from, this can be useful to get them started, but now we need to help them get clear on what they are moving towards.

We call this a well-formed outcome in NLP. What does it look like, sound like, and feel like to be fit and living life more fully? Helping them adjust the image in their mind to get clear by asking these questions will surely elicit strong enough emotions that will compel them in the right direction!

If they are having trouble imagining a well-formed outcome, remind them of their values and what is important to them about being fit and feeling strong.

By understanding our clients at a deeper level, we can tailor our approach to keep them engaged and motivated not only in our sessions together but also outside the gym.

The magic is found in meaning and what is meaningful is truly motivating.

Yvette Raposo is a former boxing champion, awardwinning speaker, and Canada’s first female professional ring announcer. Yvette won the 2023 Women’s Empowerment Award for the work she is doing at the University of Toronto to implement the first of its kind boxing movement and mindset program, now heading into its’ 11th semester.

CREATING ENGAGING FITNESS CHALLENGES

LEVERAGE TECHNOLOGY AND THE INTEGRATION OF MOTIVATION COACHING TO CRAFT SUCCESSFUL CHALLENGES

AS THE NEW YEAR CREEPS CLOSER, SO TOO DOES THE JANUARY

RUSH!

Fitness professionals are gearing up for the busiest time of the year – a time when clients are setting fresh goals, motivated by the promise of a new beginning.

For trainers, it is not always easy to keep clients engaged and motivated beyond this initial burst of enthusiasm. How can we inspire our clients to stay committed and succeed regularly?

One tried and tested way of keeping clients motivated into February and beyond is a fitness challenge. The more engaging, and more inclusive the better!

The Power of a Challenge

Challenges are not a new concept in the fitness industry. From 30-day fitness boot camps to year-long wellness journeys, challenges provide clients with a structured, goal-oriented approach that taps into their desire for quick, visible progress.

However, not all challenges are created equal.

What sets a successful challenge apart is the integration of motivation coaching—where fitness professionals actively guide clients through moments of doubt, plateaus, and overwhelm. With well-designed challenges, you can increase motivation, foster a sense of community, and drive client success.

Why Challenges Work for Motivation and Engagement

Challenges tap into a few key psychological principles that make them especially effective for client motivation and engagement:

• Goal setting: Challenges have clear, measurable goals that can be broken down into manageable steps. When clients can visualize the result and understand how they will achieve it, they are more likely to stay motivated.

• Accountability: In a challenge, participants are not only accountable to themselves but

also the group. That sense of accountability—whether through daily check-ins, group chats, or leaderboard rankings—keeps clients engaged.

• Community support: Challenges create a sense of community. Whether clients are working together in a gym or online, being part of a group that shares the same goal can boost motivation. This sense of belonging reduces the risk of clients dropping out when things get tough.

Leveraging Technology to Boost Client Success

As we have mentioned already, the idea of a fitness challenge is not exactly a revolutionary concept. Not so long ago, trainers used to run challenges through Facebook groups, emails, and daily check-ins via spreadsheets. The admin alone was often enough to kill the idea before it found its feet.

Nowadays, it is easy to run an effective fitness challenge, all thanks to the power of tech. Platforms like ABC Trainerize allow trainers to run remote challenges, assign daily habits, track client progress in real time, and deliver personalized motivational messages when clients need them most.

Similarly, for clients tackling a more demanding regimen like the 75 Hard Challenge, support is key. Trainers can increase the likelihood of success by checking in with clients regularly, celebrating small wins, and providing personalized feedback that prevents burnout.

These technologies allow trainers to be present for their clients, even when they are not physically there, offering real-time feedback and motivation.

Crafting the Perfect Challenge for Your Business

If you are preparing to launch a challenge this season, think strategically. Challenges should not only reflect the goals of your clients but also align with your business objectives. Here are a few ideas to ensure your challenge promotes

motivation and client success:

• Tailor the challenge to client needs: Whether your clients are focused on strength, weight loss, or mental health, tailor your challenge to meet their specific goals. Personalized challenges create a sense of ownership and relevance.

• Offer multiple tiers of success: Not every client will be at the same fitness level. Consider creating beginner, intermediate, and advanced levels within your challenge to keep everyone engaged.

• Gamify the experience: Adding elements like leaderboards, badges, or rewards for milestones reached can boost engagement. Clients are more likely to push harder when there is a fun, competitive element involved.

• Incorporate community and coaching: Regular group check-ins, virtual meetups, and motivational content can help create a sense of community that keeps clients motivated. Pair this with personalized motivation coaching and you have got a recipe for longterm success.

The Final Word

Challenges designed with client success in mind can lead to long-term retention. By regularly tracking client progress, sending encouragement, and personalizing the journey, trainers can ensure that clients stay committed well beyond the new year!

ABC Trainerize is a member engagement mobile app and software platform that allows coaches and fitness businesses to expand their reach beyond their physical space, better connect with members, and digitize the training experience. By combining fitness, nutrition, and habits with online coaching, ABC Trainerize can help coaches drive deeper behavioral changes and healthier lifestyle decisions. ABC Trainerize is available as an integrated solution with ABC platforms, as well as other third-party member management solutions.

THE SCIENCE AND PSYCHOLOGY BEHIND EATING DISORDERS

SUPPORT CLIENTS EFFECTIVELY BY ADOPTING A COMPASSIONATE, EVIDENCE-BASED APPROACH TO FITNESS AND NUTRITION

By Bridget Fauteux

DISORDERED EATING IS A COMPLEX ISSUE INFLUENCED BY BOTH BIOLOGICAL AND PSYCHOSOCIAL FACTORS. PERSONAL TRAINERS, WHO WORK CLOSELY WITH CLIENTS ON THEIR FITNESS AND HEALTH GOALS, ARE IN A UNIQUE POSITION TO RECOGNIZE AND ADDRESS THESE BEHAVIOURS.

This article explores the science behind disordered eating, the psychosocial factors involved, and highlights how trainers can support clients effectively.

Biological Factors

Disordered eating stems from intricate biological processes that affect how our brains and bodies regulate appetite, reward, and satiety. As a trainer, understanding these processes can help you support clients struggling with unhealthy eating patterns.

1. Neurotransmitter Imbalances

Several neurotransmitters are involved in mood regulation, impulse control, and reward systems. Their imbalances contribute to disordered eating:

• Serotonin regulates mood, impulse control, and satiety. Low serotonin levels are linked to anxiety, impulsivity, and mood dysregulation, which can lead to both restrictive eating and bingepurge cycles.

• Dopamine plays a critical role in the brain’s reward system, influencing feelings of pleasure and motivation. It also regulates hunger and cravings. Dysregulation of dopamine can lead to abnormal reward responses, resulting in overeating or reduced pleasure in eating.

• Endorphins are natural painkillers released during pleasurable activities like eating. They help reduce stress and pain, providing temporary relief or euphoria. Unfortunately, they can also reinforce harmful behaviours, such as over-exercising, purging, or extreme calorie restriction.

• GABA (Gamma-Aminobutyric Acid) is an inhibitory neurotransmitter that calms the nervous system during stress. Low GABA levels can increase anxiety, leading individuals to turn to unhealthy eating habits as a coping strategy.

• CRH (Corticotropin-Releasing Hormone) triggers the release of cortisol, the body’s primary stress hormone. Both CRH and cortisol are part of the hypothalamicpituitary-adrenal (HPA) axis, which regulates the body’s stress response. Chronic stress can result in either increased emotional eating or a suppressed appetite, depending on the individual’s specific disorder.

2. Hypothalamic Dysregulation and Reward System

The hypothalamus plays a key role in controlling hunger and satiety, but it may not function properly in individuals with disordered eating. When this system is impaired, it distorts hunger and fullness cues, making it difficult for people to recognize true hunger or satisfaction.

Moreover, the brain’s reward system is another critical factor. Dysregulation here can lead to compulsive or overeating behaviours, where food becomes closely tied to feelings of pleasure or emotional reward. This pattern is especially relevant for clients who use food as a coping mechanism for stress or emotional discomfort.

Interestingly, people with anorexia nervosa often experience the opposite effect: hunger suppression provides a sense of reward. This explains why some individuals with anorexia feel satisfaction or control when they manage to restrict food intake.

3. Hunger Hormones

Hormones like leptin and ghrelin, which regulate hunger, are often imbalanced in individuals with disordered eating patterns:

• Leptin signals fullness and

regulates energy balance. Chronic dieting or extreme weight loss can suppress leptin, leading to a diminished sense of satiety.

• Ghrelin known as the “hunger hormone,” increases in response to prolonged restriction, causing intense hunger cues and cravings.

Helping clients understand the role of hunger hormones can empower them to manage hunger and satiety more effectively, focusing on sustainable nutrition strategies.

Psychosocial Factors

While biological factors influence disordered eating physically, psychosocial factors focus on the emotional and cognitive aspects that drive unhealthy behaviours.

1. Body Image and Social Pressures

Body dissatisfaction is a major contributor to disordered eating. This is often worsened by the unrealistic standards perpetuated by social media. People who internalize societal ideals—especially those emphasizing thinness or muscularity—are more likely to engage in disordered eating patterns. Social media platforms, gym cultures, and targeted advertising can amplify these pressures by promoting filtered images, dramatic transformations, and narrow definitions of fitness.

2. Perfectionism and Control

For many, disordered eating is rooted in perfectionism and a need for control. Clients with perfectionist tendencies may set unrealistic standards for their fitness and diet, leading to rigid or extreme behaviours. This often manifests as “all-or-nothing” thinking, where food is categorized as either good or bad, and any deviation from their plan is seen as a failure. This mindset can create cycles of over-restriction, followed by guilt and bingeing.

3. Anxiety, Stress, and Emotional Eating

Emotional eating is common when people struggle to manage negative emotions and anxiety, and

it can become an automatic stress response. Life transitions, trauma, or significant personal events can also trigger unhealthy eating behaviours. Recognizing these psychosocial influences allows trainers to better support clients as they work toward building healthier relationships with food.

The Role Of Personal Trainers

Personal trainers can often be the first to notice early signs of disordered eating in their clients. Although trainers are not qualified to diagnose or treat eating disorders, they can play a key role in guiding clients toward professional help.

Actionable Steps for Trainers

1. Promote Balanced Nutrition

Avoid recommending fad diets or extreme restrictions that can exacerbate disordered eating. Instead, advocate for balanced nutrition and encourage clients to consult with registered dietitians for personalized meal plans.

2. Recognize Warning Signs

Be vigilant for early signs of disordered eating, such as rapid weight fluctuations, obsessive calorie counting, over-exercising, or self-

FOR MANY, DISORDERED EATING IS ROOTED IN PERFECTIONISM AND A NEED FOR CONTROL.

GROUP FITNESS

DISCOVER STRATEGIES TO INSPIRE AND ENERGIZE PARTICIPANTS, DRIVING MOTIVATION AND MAXIMIZING RESULTS DRIVING

WE HAVE ALL BEEN THERE. MOTIVATING A GROUP OF INDIVIDUALS WITH VARYING FITNESS LEVELS, GOALS, AND PERSONALITIES IS NO EASY FEAT.

It requires more than just enthusiasm and a killer playlist. It

demands a deeper understanding of human psychology and a strategic approach to cultivating intrinsic motivation.

At Oxygen Yoga & Fitness, we believe in empowering instructors with the tools and knowledge they need to create truly transformative group

fitness experiences. We encourage you to go beyond the basics too and delve into the science of motivation to find practical strategies that foster lasting engagement and success. We will kick off your motivation education here with three of our top tactics for keeping up morale in the studio.

Build Self-Efficacy

Self-efficacy, or the belief in one’s ability to succeed, is a cornerstone of motivation. When individuals believe they can achieve their goals, they are more likely to put in the effort and persist in the face of challenges. In a group fitness setting, there are multiple strategies you can apply to cultivate this belief in every person that walks into your studio.

• Set Realistic Goals and Celebrate Progress: Goal setting is great, but setting a realistic goal is even better. Why? If you set a goal that is too far out of reach, you are more likely to lose hope of ever reaching that goal and thus giving up on progress altogether. To avoid this pitfall, help your participants break down large goals into smaller, achievable milestones.

• Highlight Individual Successes: Use these goal markers to create opportunities for participants to share their achievements with the group. This could involve giving shout outs during class, creating a “before and after” board where participants can track their progress, or even encouraging them to share their successes on social media (with permission, of course).

• Use Positive Language and Encourage Positive Self-Talk: As you are helping your class set goals and celebrating their milestones, remember your words have tremendous power. Try to use empowering cues and avoid using negative comparisons.

• Provide Clear Instructions and Break Down Complex Movements: When you are setting these goals, it is also important that they be clear and specific. Offer clear, concise instructions and be sure to leave room for questions and clarifications whenever necessary.

Foster Autonomy Autonomy, or the sense of control over one’s actions, is a powerful motivator. When individuals feel they

have a say in their fitness journey, they are more likely to stay engaged and committed. In group fitness, it is essential to strike a balance between providing structure and allowing for individual autonomy.

• Offer Choices Within the Workout: Give participants options for exercise intensity, equipment selection, or modifications. This empowers them to tailor the workout to their individual needs and preferences.

• Encourage Personal Goal Setting: When providing opportunities for participants to set their own goals and track their progress, be open minded about what these goals could be and how to track them. Reasons for joining a workout class are varied, so goals will be too.

• Create a Supportive Environment: Foster a nonjudgmental atmosphere where participants feel comfortable taking ownership of their workouts. Encourage questions, celebrate individual achievements, and create a space where everyone feels safe to push their boundaries.

Create a Sense of Community

Humans are social creatures, and a sense of belonging is a fundamental human need. In group fitness, fostering a powerful sense of community can be a gamechanger for motivation. If you focus on cultivating connection and camaraderie in your class, the responsibility for motivating your class will naturally spread from resting only on your shoulders to being shared throughout the entire class.

• Facilitate Introductions and Icebreakers: Start each class with a brief icebreaker or introduction activity. This helps participants get to know each other and creates a more welcoming environment.

• Use Partner or Group Exercises: Incorporate partner or group

exercises into your workouts. This fosters interaction, teamwork, and a sense of shared accomplishment.

• Organize Social Events or Challenges: Extend the sense of community beyond the gym by organizing social events or fitness challenges outside of class. This could involve group hikes, healthy potlucks, or team-based competitions.

• Encourage Mutual Support: Create a culture of encouragement and positivity. Encourage participants to cheer each other on, celebrate successes together, and offer support during challenging times.

Remember, motivation is not about fleeting bursts of energy; it is about cultivating a sustainable fire within each participant. As fitness professionals, we have the incredible opportunity to ignite that fire and guide individuals towards achieving their health and fitness goals. Our team at Oxygen Yoga & Fitness is passionate about providing instructors with the tools and knowledge they need to become master motivators. We believe that when instructors feel supported and empowered, they can create extraordinary experiences that inspire lasting change.

So, go forth and unleash the power of motivation in your group fitness classes! Witness the transformation that occurs when individuals feel confident, empowered, and connected. Together, we can create a world where fitness is not just a chore, but a joyful celebration of human potential.

As a well-established fitness brand, Oxygen Yoga & Fitness stands out for its proven systems and exclusive, unique offerings in the health and fitness industry. With over 87 thriving franchises across Canada, the US, and New Zealand, their presence is a testament to their success.

INSTRUCTEUR DE COURS EN GROUPE

ASSURER L’ENGAGEMENT ET LA MOTIVATION DE VOS PARTICIPANT·ES

3 TRUCS EFFICACES À INTÉGRER DANS UN ENTRAINEMENT VIRTUEL

Par Marie-Eve Ricard

DANS UN MONDE OÙ LES ENTRAINEMENTS VIRTUELS SONT DEVENUS UNE OPTION INCONTOURNABLE, MAINTENIR LA MOTIVATION DES PARTICIPANT·ES PEUT PARFOIS SEMBLER UN DÉFI

POUR LES PROFESSIONNEL·LES DU CONDITIONNEMENT PHYSIQUE.

Toutefois, avec les bons outils et une approche réfléchie, il est possible d’offrir une expérience enrichissante qui favorise non seulement la motivation, mais aussi le succès à long terme de vos clients.

Que vous soyez un·e instructeur·trice de cours en groupe, un· coach en

semi-privé, ou un·e entraineur·euse personnel·le, voici 3 astuces efficaces pour aider vos participant·es à rester engagé·es et à atteindre leurs objectifs tout en renforçant votre rôle de coach motivant·e et professionnel·e.

1. Priorisez la PERSONNALISATION pour un coaching plus efficace

L’un des plus grands avantages des entrainements en ligne est la possibilité d’offrir un suivi personnalisé, malgré la distance. Chaque participant·e a des besoins spécifiques, des objectifs différents et des défis uniques. En tant que professionnel·e, il est essentiel d’ajuster vos séances pour répondre à ces particularités.

Pour maintenir la motivation de vos client·es dans le temps, prenez le temps de bien comprendre leurs objectifs spécifiques et d’adapter vos encouragements en fonction de leurs besoins. Un suivi attentif, accompagné de messages personnalisés qui reflètent leurs progrès, renforce non seulement leur engagement, mais aussi une relation de confiance. Cela montre à vos client·es que vous êtes investi·e dans leur réussite et que leur parcours vous tient réellement à cœur.

Astuce de pro :

Utilisez les outils à votre disposition, comme les sondages intégrés dans Zoom ou les questionnaires dans votre groupe Facebook, pour mieux comprendre les objectifs, les préférences et les attentes de vos participant·es. Cela vous permettra d’ajuster vos séances ou de personnaliser les conseils que vous leur donnez.

2. Utilisez les COURS EN DIRECT pour dynamiser l’engagement

Les cours en direct sont une ressource puissante pour maintenir un haut niveau d’énergie et d’engagement. En créant un sentiment d’instantanéité et de présence, vous pouvez reproduire la dynamique d’un entrainement en salle, où les participant·es se sentent soutenu·es et motivé·es par les autres membres du groupe.

En direct, assurez-vous de nommer vos participant·es, de les encourager personnellement, et de leur donner des rétroactions en temps réel. L’interaction est la clé : plus ils se sentent inclu·ses, plus leur motivation

sera renforcée.

Astuce de pro : Intégrez des « check-ins » express au début et à la fin de chaque cours en direct. Commencez par demander à vos participant·es, en un mot ou avec un émoji, comment ils se sentent physiquement et mentalement. Cela vous permet d’ajuster l’intensité de la séance en fonction de leur énergie du moment. En fin de cours, proposez un « checkout » pour qu’ils et elles partagent leurs impressions. Cette routine interactive renforce l’engagement, crée un lien authentique et motive les participant·es à rester connecté·es à leurs objectifs à chaque séance.

L’INTERACTION EST LA CLÉ : PLUS ILS SE SENTENT INCLU·SES, PLUS LEUR MOTIVATION SERA RENFORCÉE.

3. Introduisez des éléments ludiques grâce à la LUDIFICATION (gamification)

Pour stimuler la motivation sur le long terme, la ludification peut être une solution redoutablement efficace. Le principe est simple : transformer vos entrainements en un jeu motivant où les participant·es peuvent gagner des points, des badges ou des récompenses pour chaque objectif atteint. Ce concept rend chaque séance plus amusante tout en incitant les participant·es à se dépasser.

Les défis amicaux entre participant·es ou la compétition contre soi-même, grâce à des outils de suivi numériques, sont des approches ludiques qui peuvent avoir un impact énorme sur leur engagement et leur persévérance. Vous pouvez également intégrer des choix d’exercices, permettant aux participant·es de décider entre deux options, renforçant ainsi leur implication dans la séance.

Astuce pratique : Proposez des défis mensuels, tels

que compléter un certain nombre de séances, tenir un journal pour suivre l’amélioration du sommeil ou de l’humeur, ou augmenter le nombre de répétitions pour un exercice spécifique. Récompensez ceux et celles qui relèvent ces défis par des reconnaissances spéciales. Ces défis créent un cadre motivant et dynamique, favorisant une communauté engagée et axée sur le bien-être.

Conclusion

Les entrainements virtuels offrent aujourd’hui des occasions incroyables pour accompagner les participant·es et maximiser leur réussite. En tant que professionnel·le du conditionnement physique, il est essentiel d’intégrer des stratégies innovantes qui stimulent la motivation et assurent la constance de vos client·es.

Que ce soit par la personnalisation des séances, l’utilisation des cours en direct, ou encore des outils ludiques comme la ludification, ces 3 astuces vous permettront d’améliorer votre coaching et d’assurer la réussite à long terme de vos clients et clientes. En créant une expérience engageante et motivante, vous les aiderez à transformer leur routine d’entrainement en un parcours durable et gratifiant.

Avec ces outils en main, vous pourrez non seulement stimuler la motivation de vos client·es, mais également vous distinguer en tant que coach engagé·e et professionnel·le, prêt·e à les accompagner dans leur réussite.

Marie-Eve Ricard, entrepreneur dynamique, agile et polyvalente avec un baccalauréat en éducation physique et à la santé, possède plus de 20 ans d’expérience dans le conditionnement physique. Elle excelle dans les cours en groupe en virtuel, en entreprise et sur l’eau (SUP). Lauréate du prix « Impact dans l’industrie » pour canfitpro, elle partage avec passion son expertise avec un dévouement exceptionnel.

METABOLIC PROFILING CUSTOMIZED

NUTRITION TO MATCH YOUR METABOLISM

By Kristy Dotson, B. Sc. (Holistic Nutrition)

HOW MANY TIMES HAVE YOU SEEN CLIENTS, FAMILY, FRIENDS, OR ACQUAINTANCES TRY A PARTICULAR DIET TO LOSE WEIGHT BUT FAIL TO ACHIEVE POSITIVE RESULTS?

That very same diet may have worked for one individual but did not work for another.

When it comes to nutrition, one-sizefits-all diets are ineffective. According

to existing medical research, fewer than 5% of all dieters succeed in losing a significant amount of weight and maintaining that weightloss over a five-year period. Ninety percent of all dieters regain some

or all the weight originally lost and one-third gain more. NAAFA (National Association to Advance Fat Acceptance) reports that in recent years an increasing body of research has substantiated this diet failure rate and acknowledged genetic and physiological factors in the determination of body size.

The reality is that our genetic makeup matters. Standardized diets and nutritional approaches fail to acknowledge that, due to genetic differences, people are all vastly unique on a biochemical or metabolic level. In other words, we process food and utilize nutrients differently - metabolism varies from person to person.

Metabolism and Cellular Energy

Metabolism is merely the sum of the chemical and biological activities that take place in the body that are necessary to sustain life. Metabolism occurs on a cellular level and is fueled by energy. This energy comes from the food we eat.

Each day, our cells burn (oxidize) protein, carbohydrates, and fats to produce energy. Vitamins, minerals, and enzymes from food are used to build and repair cells and tissues – energy is also required for these activities. Thus, energy metabolism is a vital component to sustained health.

Just as we all look different externally (hair color, eye color, and skin tone), we also oxidize food and create cellular energy differently – some more slowly and some more quickly. For this reason, our nutritional needs vary. Some people need more protein, while others require more vegetable carbohydrates to feel energized, maintain an ideal weight, prevent disease, and achieve optimal health. A diet or nutrient that works well for one person may have no effect on a second person and may make things worse for a third person.

William Wolcott, author of The Metabolic Typing Diet, explains it best: Unless you acquire all the nutrients for which you have a genetically programmed need, your cells’ ability to perform their functions will be impaired. As your cells lose the

ability to produce adequate energy because they lack specific nutrients, they also lose their ability to repair and rebuild tissue. As the cells of an organ become weakened and less able to fulfill their roles, the function of the organ itself becomes weak and inefficient. When this happens, stress is put on your entire system – with disease as the inevitable result.

Through the application of the nutritional methodology of metabolic profiling, a customized dietary solution can be identified, offering weight-loss and disease prevention benefits.

Metabolic Profiling

Metabolic profiling is not a new dietary fad, theory, or experiment. It developed over a period of 70 years of pioneering research by notable physicians, dentists, biochemists, and psychologists.

Their collective work categorized an individual’s physiological, psychological, and diet-related characteristics according to their relationship to the body’s main energy producing systems – the autonomic nervous system and the oxidative system.

Bloodwork is not required to determine your personal metabolic profile. Instead, by completing a condensed, written questionnaire, individuals can discover how their unique personal characteristics form certain patterns which fit into one of three metabolic classifications or profiles.

Metabolic Profile Types

Each of the three distinct metabolic classifications has unique dietary guidelines designed to positively impact the body’s cellular energyproducing systems.

1. The Protein Profile lives to eat, often thinking about food. This profile tends to have a large appetite and requires more beef, fish, and chicken in their diet.

2. The Carbohydrate Profile eats solely to live. They tend not to think about food and are seldom hungry. They are best fueled by a

healthy supply of vegetables.

3. The Mixed Profile enjoys food but does not focus on it. With a moderate appetite, the Mixed Profile requires a good balance of all food groups.

Discover Your Metabolic Profile

A metabolically appropriate diet will position an individual for permanent weight-loss without struggle, deprivation, or calorie-restriction, while also enhancing both physical and mental energy.

Curious to help your clients discover their unique profile? Take the FREE metabolic profile assessment at TymPlates.com.

The results might just surprise you and your clients and inspire changes so that your meals match your metabolism!

Kristy Dotson is a speaker, author, and inventor of the patented TymPlates® Nutrition System. She endeavors to help women regain their health and vitality through customized nutrition. She is a coauthor of Fight to Live – Winning the Spiritual and Physical Battle for Your Health and her 2023 release, Connecting the Dots.

ENERGIZE AND INSPIRE: KEEPING OLDER CLIENTS MOTIVATED IN FITNESS

LEARN HOW TO SPARK MOTIVATION IN OLDER ADULTS, HELPING THEM STAY DEDICATED AND EXCITED ABOUT THEIR FITNESS JOURNEY

By Lorne Opler, M.Ed.

“I WANT THIS TO BE THE BEST HOUR OF MY CLIENT’S LIFE, SO THEY LEAVE WITH A SMILE ON THEIR FACE,” SAYS GOODLIFE FITNESS PERSONAL TRAINER, EZIEL WRAPLY.

His words carry meaning and purpose within the fitness industry as they reflect what we all strive for when working with our clients – ensuring that their experience with us is the best ever. But these words become even more meaningful when working with older adults. With age often comes more challenging health issues which play a role in an older adult’s ability to exercise. That means that those fitness professionals working with older adults must be even more attuned and mindful to the needs of older adult clients.

So how do exemplary personal trainers and group fitness instructors inspire their older adult clients and keep them engaged throughout their workouts?

“Find a way to relate to your older adult clients,” says Toronto based canfitpro PRO TRAINER Loise Perruchoud who leads several senior fitness classes throughout the city. “Be kind! Everyone can relate to kindness. A 25-year-old trainer may not be able to relate to the life experience of a 65-year-old client, but everyone at any age can relate to being kind and showing kindness,” she adds.

Many older adults, especially older women, did not grow up playing sports or exercising. Sixty or seventy years ago, participating in team sports was not a “girl thing.” So, unlike older men for whom sports often was (and still often is) considered a rite of passage, older women seldomly played organized sports and therefore never developed a sense of their physical abilities in their youth. Which is why offering regular encouragement is so important when training older adults, especially women, to reinforce their physical abilities and their capabilities in the gym.

But beyond stock phrases like “good job, you’re doing great, and awesome work,” how do you encourage older adults to feel empowered during their

workout? Simple. If leading a group fitness class, know and remember your clients’ names. If you are praising someone for their effort, call out their name. “Good job!” becomes “Good job JANET!” “You’re doing great!” becomes “You’re doing great ANNE!” The extra attention not only shows your clients that you value their presence in your class, but that you are actually paying attention to their performance which reinforces their sense of accomplishment and sense of selfefficacy (defined as a person’s belief that they can succeed at a given task or in a given situation).

Moving from general words of praise to specific acknowledgment of progress can enhance one’s sense of physical self-efficacy even more. Recognizing when a client has achieved a personal best or has demonstrated a significant improvement in their performance, e.g., “Remember when you couldn’t even do one push-up and now you can do ten!” is a simple, yet highly effective tool to again enhance a client’s sense of selfefficacy.

That is exactly what group fitness participant, Jo Meingarten, expects from her trainer. “Understand our physical limits, but push me to go farther,” she says. Indeed, pushing clients to their physical potential is a philosophy that makes a lot of sense, and is in fact, the basis for the overload principle – a training technique that involves regularly applying incremental loads (resistance) to a workout to stimulate muscle growth (or in the case of an aerobic workout, enhanced cardio functioning).

Yet working with older adults poses a unique challenge to personal trainers and group fitness instructors - how far do you encourage your older adult client to push themselves? As fitness professionals, our number one priority is ensuring our workouts can be performed safely. And here within lies our dilemma in working with older adults: How to create sufficiently challenging workouts enough to improve body composition, without overdoing it to the point of risking injury.

Phil Boswell, who attends weekly online group fitness classes for older adults, offers this sage piece of advice to instructors: “Design movements that are adaptable to clients of differing abilities. If someone cannot do a movement due to physical limitations, always create an alternate but similar exercise that can be done safely, so that everyone can participate, and nobody feels left out.” His class counterpart Charlie Diamond, concurs and adds, “Provide easy to understand cueing too. Speak loudly enough so everyone can hear, especially if there is music playing in the background. If someone can’t follow the instructor’s cueing, he or she loses out on the workout completely,” says Diamond.

But the most important way to encourage an older adult client to thrive in the gym comes down to one word, says Carlos Echevarria, canfitpro Personal Training Specialist (PTS) and Fitness Manager of the GoodLife Fitness St. Clair Centre in midtown Toronto: R-E-S-P-E-C-T. “It all comes down to respect. Treat your older adult clients with the respect they deserve and that will go far in making them feel valued, competent, and capable of achieving their fitness goals.”

And lastly, you cannot overlook the “fun factor” adds Perruchoud. “I use balloons in my group fitness class. At the end of one of my sessions, I blow up some balloons and all the participants get to strike the balloons as they breeze above them. It’s great for coordination. Great for the core. And it’s all about making fitness fun!”

Lorne Opler, M.Ed., CSCS, is an Adjunct Professor at Seneca College in Toronto, Ontario where he teaches Introductory Nutrition. He has specific interests in the areas of exercise and mental health, nutrition and mental health, fitness for older adults and people with disabilities. His freelance fitness articles appear in Muscle and Fitness magazine, ACE Fitness, and the Washington Post.

BEYOND FITNESS: THE ROLE OF HORMONES IN AGING WELL

By Kelly Nolan

UNDERSTANDING THE PROFOUND INFLUENCE OF HORMONAL BALANCE ON HEALTH IS ESSENTIAL FOR AGING WITH VITALITY

ACTIVE AGING PUSHES THE BOUNDARIES OF OUR HEALTH, ENCOURAGING ACTIVE PARTICIPATION IN MULTIPLE DIMENSIONS OF WELLNESS INCLUDING EMOTIONAL, COGNITIVE/INTELLECTUAL, PHYSICAL, AND SPIRITUAL.

Lifting the social boundaries and aging expectations for men and women means always working towards disease prevention and never just “accepting” it as part of aging.

A viable and underused piece of active aging should involve supporting hormone balance, the fourth pillar of health I have identified as a women’s health expert (pillars include Nutrition and Lifestyle, Exercise, Stress Management, Hormone Balance). As women and men age, hormone imbalance becomes a strong influencer in their ability to sustain their current fitness level and all aspects of their emotional, physical, and mental health. The influence of their underlying chemistry has many far reaching “ill” effects that if left untreated will often lead them down the road of disease states such as diabetes, high cholesterol, high blood pressure, depression, anxiety, irritable bowel, and more. If treated solely with medication, one drug will lead to another with a lengthy list of unwanted side effects. Even breast and prostate health will be influenced, affecting our optimal health and sexual health.

Our best choice is to step back and work towards disease prevention by being pro-active. Understanding the strong impact of hormones on both women and men as they age and transition thru perimenopause, menopause, and male andropause helps to elevate awareness and educate our community.

... THE IMBALANCE OF HORMONES BECOMES A VOLCANO OF HEALTH ISSUES AND AN EXTENSIVE LIST OF AGGRAVATING SYMPTOMS.

The science behind all five hormones for women and men (estradiol, progesterone, testosterone, DHEA, and cortisol), especially high cortisol, can become a big game changer affecting a variety of disease states. Ignoring the fall out will eventually lead to a “tipping point” where the imbalance of hormones becomes a volcano of health issues and an extensive list of aggravating symptoms. However, this can be prevented if we have a plan to age “actively.”

Hormones are “driving the bus” and influencing all aspects of our health. There are multiple layers of influence: our internal balance, the stress of our immediate environment, and the outer layer of hormone disruptorschemicals in our environment that are absorbed through our skin and lungs mimicking and competing for our

own internal receptors.

Th best solution is to be proactive and support all four pillars of health and do our best to control our internal environment with proper nutrition, stress management, fitness or movement, and hormone balance with natural supplements and no side effects.

Where do you start? Start with education and a little science. Hormones play a huge role in aging well and overall health. It is not just one or two hormones; it is the interaction and chemistry of multiple hormones that affect our physiological systems. Hormone imbalance should never be ignored as it affects our physical, emotional, and mental health in our personal and professional lives. Being proactive is the key to active aging.

Kelly Nolan is a pharmacist, women’s health expert of 30 plus years, Functional Medicine Practitioner, and a #1 best-selling author. Her extensive expertise in women’s health and specialized training in saliva hormone testing provides a niche service for perimenopausal and menopausal women with tailored solutions for weight loss and customized programs to balance hormones naturally.

WHY A PERSONAL WELLNESS PRACTICE MATTERS

SHOWING UP AUTHENTICALLY AND LEADING BY EXAMPLE IS ONE OF THE MOST POWERFUL GIFTS TO SHARE

By Lisa Greenbaum

ONE OF THE BEST COMPLIMENTS THAT I HAVE EVER RECEIVED AS A YOGA TEACHER CAME EARLY ON IN MY TEACHING CAREER.

It was from another yoga instructor who came to my class as she was going to be subbing for me the following week. She wanted to understand what style of yoga I was teaching and what my students were used to. At the end of class, she said to me: “I can tell you have a personal practice.”

Those words have stayed with me a long time. They gave me tremendous confidence in my abilities as a yoga teacher at the time but have also given me the fuel to stay connected to my own yoga practice all these years knowing that this commitment shines forward when I teach. I have experienced all sorts of ups and downs in my life. I have worked through physical injuries; I have worked through relationship breakups and grieving the death of loved ones. I have worked through financial hardships, putting in more time than I really should and then dealing with the

repercussions of burnout. Granted, I have had a lot of wonderful experiences in the past 20 years, but considering the work that we do, and the physical and emotional energy required to show up for our clients, those are the easy times. It is when we hit the wall, when we are dragging ourselves out of bed, taking Advil to help us get through our classes, that require the most from us, and always when we feel we have nothing to give.

WHEN WE ARE STRUGGLING, IT TAKES EVERY OUNCE OF ENERGY TO MOTIVATE AND INSPIRE OTHERS, AND I WANT TO TELL YOU THAT IS OKAY.

If you have been working in this industry for any amount of time, I know you can relate to the above because life is always happening around us. When we are struggling, it takes every ounce of energy to motivate and inspire others, and I want to tell you that is okay. There will be many ups and downs along this road, some we can control and some we cannot, but for the longevity of our careers, to take care of others, you have to take care of yourself and you have to use the wellness practices yourself that you want your clients to adopt.

When you show up authentically for your clients, they can feel it. This certainly is not about sharing all the messy details of a recent break-up with your client (even if they share that with you!), but acknowledging for yourself that you might not be in a great place right now and will need a little extra in your own selfcare practice to help you show up for them. Take some time for rest, eat healthy food, get in your workout, do what you need to help you move through your emotions. How inspiring for your clients when you tell them that you had a tough time, but by putting specific wellness practices into place you feel so much better.

This is why that small compliment has stuck with me for so long. To be a great yoga teacher, I always say you need to do the following three things:

1. Learn, educate, and get certified.

2. Share what you learn with others - you will learn just as much from your students as you do from your training programs.

3. Keep your own personal practice, because you will also learn just as much from your own experience as you do from anything else.

This applies to all of us working in the fitness and wellness industry. How else will we remember how intimidating it was stepping into the gym for the first time if we never try anything new? What about the doubt of a particularly challenging work out if we never push ourselves? How can we motivate our clients to stay on the path when it is incredibly bumpy - staying committed to their fitness and wellness routines when they need it the most, when it feels like the hardest to do - if we are not doing that for ourselves?

Showing up authentically for your clients, inspiring them to keep going throughout all of life’s difficulties is a powerful gift that you are sharing, well beyond how strong they are getting. Leading by example is one of the best ways I know to convey that message.

Lisa Greenbaum, E-RYT 500 + C-IAYT is the founder of Sangha Yoga Collective, a trauma informed and philosophy first Yoga Education School offering 200 + 300-hr YTT certifications across Canada. Lisa is an awardwinning presenter and change maker with 20+ years of industry experience.

HEALTHY LIVING

MANAGING DIGESTION ON IRREGULAR SCHEDULES

PRACTICAL TIPS TO HELP YOUR CLIENTS AVOID VACATION CONSTIPATION AND MAINTAIN GUT HEALTH WHILE TRAVELING

Leyla Story, BHSc, BASc, MHSc, RD

IT IS GETTING CLOSE TO THAT TIME OF YEAR AGAIN - TIME TO DITCH THE WINTER COAT AND HEAD TO A WARM DESTINATION FOR A WELL-DESERVED VACATION. YOUR CLIENTS ARE LOOKING FORWARD TO SUN, SAND, AND RELAXATION.

Unfortunately, there is an unwelcome guest on the trip, one that was most certainly not packed in that suitcase: constipation. It is that bloated, heavy and uncomfortable feeling that can affect travellers who are off their regular routines and eating patterns. Read on to find out what is causing that constipation and some tips on how to fix it to help your clients genuinely enjoy their vacation.

Change in Routine

One common cause of vacation constipation is a change from the regular routine, which of course, is the point! However, for the first couple of days they will need to try to be mindful to continue to keep their breakfast the same as they would have at home. This can be quite simple like ordering foods that are in a similar amount and composition that they would normally go for at home or you could suggest that they bring some options with them. For example, if they have access to a fridge then overnight oats can be a simple option for the first few days. They can pre-measure the dry ingredients (chia, flax, oats) into reusable containers/bags, and ask their hotel or local coffee shop for some milk or milk alternatives to add to the dry ingredients the night before. The ground flax is a fantastic way to add an additional source of insoluble fibre which helps with constipation. Ensure that your clients know not to overdo the fibre though, as it can have the opposite effect if they are not used to it. Vacation aside, consider suggesting that your clients slowly and gradually add fibre to their diet if they are not already meeting their Recommended Dietary Allowance (RDA) of 38 g for men, 25 g for women between 31-50 years of age and 30 g for men, 21 g for women over 50.

Keeping the morning routine similar to home for the first few days will help the body adapt to the transition to a new place and provide some routine with bowel movements.

Lack of Hydration

Fluid intake and hydration are key factors to ensure consistent bowel movements. This is something to be thinking about every day, but this becomes especially important when travelling to a destination by air. The environment of the cabin can lead to dehydrating conditions due to dry, recirculated air. Make sure that your clients know to be well hydrated the days leading up to a flight and during travel days. Although full water bottles cannot be brought through security, you can advise clients to always carry an empty, reusable bottle that they can fill up once in the terminal.

UNFORTUNATELY, THERE IS AN UNWELCOME GUEST ON THE TRIP, ONE THAT WAS MOST CERTAINLY NOT PACKED IN THAT SUITCASE ...

Some studies advise to increase fluid intake by at least 15-20 ml for each hour of flight, while other experts recommend closer to 230 ml per hour. If this seems overwhelming to your clients, remember that all sources of hydration count here, and they can consider other options like; tea, soup, or ice cream if water alone feels overwhelming to achieve.

Jet Lag

If your clients are heading to a destination in a new time zone, they may experience jet lag which can also contribute to constipation Ensuring that they spend time in sunlight and encouraging them to engage in some exercise when they first reach their destination can help them adapt more quickly to their new environment and lessen these undesirable side-effects.

Clients can try adjusting their sleep/

wake cycle before they leave. For example, if heading east they will want to wake up earlier and go to bed earlier than usual and the opposite if heading west. There are also apps that can help with this. Timeshifter is one that helps users plan their schedule to best adapt to their new time zone. It will tell users when to avoid or seek light and it will even help time caffeine intake for optimal adaptation.

Lack of Movement

Travel days can mean long days sitting in a car, train, or plane. Engaging in some sort of physical activity on travel days will not only help with jet lag, but it may also help with symptoms of constipation. This does not have to be anything major, but helping your clients with a movement plan that works with their surroundings is an excellent value add for them.

Kiwis

If constipation is common, they can consider adding two kiwi fruits to their diet. Daily consumption had a positive effect on participants in one study, which included reduced feeling of straining and greater ease of movement. This can be an easy fruit to add to any smoothie or enjoyed on their own.

Cheers to your clients enjoying a relaxed vacation filled with spontaneity but predictability in the bathroom!

Leyla Story is a Registered Dietitian based in Toronto. She has MHSc in Nutrition Communication and is the recipient of the Marian Rosalie Good Award for Excellence in Knowledge Translation (2021). She works in the food and beverage industry and with athletes in a variety of sport disciplines.

MINDFULNESS IN COACHING

THIS IS AN EXCERPT FROM FOUNDATIONS OF PROFESSIONAL COACHING WITH HKPROPEL ACCESS BY JAMES GAVIN.

SINCE THE TURN OF THE CENTURY, THERE HAVE BEEN EVEN MORE PROFOUND SHIFTS IN PSYCHOLOGICAL THEORIES WHEREIN EASTERN AND WESTERN PHILOSOPHIES HAVE MERGED TO CREATE A FAR GREATER CONCENTRATION ON THE PRESENT OR, AS IT IS MORE POPULARLY KNOWN, THE NOW (HANH, 2017; KABAT-ZINN, 2018; KORNFIELD, 2008, 2017; TOLLE, 2003).

A clear example of this blend is evident in transpersonal psychology, which provided a further thrust toward human potential and realization. Building on the works of Roberto Assagioli (1965), Stanislav Grof (1988), Abraham Maslow (1962), and Viktor Frankl (1969), transpersonal psychology asserted that such practices as spiritual rituals and meditation can create strong anchors in the present moment and enable people to move beyond compliance or resistance toward a transcendent consciousness about the normal human dilemmas we must confront (Davis, 2003). Perhaps the most prominent representation of this shift appears in the widespread application of mindfulness practices (Goldstein, 2016).

One example of a mindfulness approach can be found in acceptance and commitment therapy, or ACT (Hayes et al., 2011; Luoma et al., 2017). As an offshoot of cognitive behavior therapy, ACT, along with other brief therapy modalities (Kim, 2014), solution-focused therapy (De Shazer, 1988) and narrative therapy (White, 2007), veers even further away from a pathological perspective of human beings in difficulty. Reflecting this trend, Ken Wilber (2000a,

2000b, 2006) assimilated research from arts and sciences to usher in a more holistic framing of human consciousness with his theory of everything. He and theorists such as Susan Cook-Greuter (2000, 2006) and Don Beck (Beck & Cowan, 1996) merged transpersonal psychology with Eastern practices to further promote human development. They articulated methodologies to accelerate personal growth and propel the evolution of human consciousness over the course of a lifetime.

Parenthetically, you might note that most of these modern approaches within the field of psychology were quickly adapted by coaching practitioners and offered as ways of working with coaching clients’ issues. Coaching approaches that parallel the previously mentioned therapeutic modalities have appeared under such labels as acceptance and commitment coaching (Hill & Oliver, 2019), narrative coaching (Drake, 2018), presencebased coaching (Silsbee, 2008), transpersonal coaching (VanderPol, 2019), integral coaching (Hunt, 2009a), and mindfulness coaching (Chalmers, 2018). This phenomenon speaks to both the overlap of the fields of coaching and psychology as well as to the applicability of modern methodologies of helping to a wide range of human issues, whether they show up in therapeutic or coaching relationships.

This growing emphasis on awakening human consciousness and mindfulness blends well with the emerging societal imperative that we as human beings wake up to what is occurring in our world (Kabat-Zinn, 2018; Scharmer, 2016; Treace, 2019; Velandia, 2019).

An important but slightly earlier representation of this concern can be found in the works of Daniel Goleman (1995, 2006) on social and emotional intelligence quotients (or SQ and EQ). His critical works allowed us to recognize and value intelligences beyond those encompassed by standard IQ tests (Albrecht, 2006). The core propositions of SQ and EQ emphasized awareness of our present emotional state, as well as that of others, and the capacity to navigate these emotions in a mutually beneficial manner. Goleman linked this selfawareness with a state of mindfulness,

which fosters greater accuracy in identifying our emotions in the moment and appreciating what our emotional tendencies might be across time and context. The accelerating attention to SQ and EQ in today’s world reflects the critical importance of developing competencies in noticing, witnessing, and being with one’s experience in the moment as a path to heightening selfawareness.

Mindfulness

A number of traditions focus on cultivating mindfulness. For example, Buddhist mindfulness informs us that the goal “is to be mindful of the mind as it takes its own course” (Varela et al., 1992, p. 31). Jack Kornfield, a Western meditation teacher and cofounder of the Insight Meditation Society, explains mindfulness as “patient, receptive, nonjudging awareness” (Kornfield, 2008, p. 99). Lama Surya Das (1997) describes it as “relaxed, open, lucid, moment-tomoment, present awareness” (p. 300), while Thich Nhat Hanh, a Vietnamese Buddhist Zen master, describes mindfulness as “the energy of attention. It is the capacity in each of us to be present one hundred percent to what is happening within and around us” (Seale, 2011, p. 36). Meditation (e.g., Zen, Vipassana, insight, yogic) is a practice associated with developing awareness and mindfulness. In the field of coaching, mindfulness is a core ingredient of presence. Silsbee (2010) likens the concept of mindfulness to that of flow (Csikszentmihalyi, 2008). He describes its manifestation as a surge of appreciation for our client, an insight about just the right question, or jointly discovering a new way of looking at the challenge she is facing. With this often comes a sense of connectedness and a delight in what is unfolding in the moment. (Silsbee, p. 44)

Copyright © 2024 by Human Kinetics Publishers, Inc. Excerpted by permission of Human Kinetics, Champaign, IL. Available to order from Human Kinetics Canada at canada.humankinetics.com/ or by calling 1-800-465-7301.

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IN D YO U R

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