BALANCING THE BOOKS By Jennifer Cassidy, Canford Marketing Creative Designer
You may have noticed since our fourth edition of Source Material, we have featured the ‘World Land Trust’ logo on the front cover. But what does it mean… What is World Land Trust?
Carbon Balancing & Carbon Balanced Paper
World Land Trust (WLT) was founded in 1989, and is an international conservation charity. It protects the world’s most biodiverse and threatened habitats.
Since its launch in 2013, more than 2,000 UK organisations have used Carbon Balanced Paper. As a result it is estimated that the release of more than 153,000 tonnes of CO2 has been prevented and 13,140 acres of endangered land has been preserved.
Sir David Attenborough became a patron of the trust in 2003. He states: “The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of.” Sir David Attenborough “To date, WLT has been instrumental in the purchase and protection of more than 540,000 acres of habitat in Africa, Asia, Central and South America and the UK to create reserves, and give permanent protection to habitats and wildlife.” https://carbonbalancedpaper.com/
Carbon Balanced Paper is achieved through the purchase of ecologically important land such as forests under threat of clearance. Preventing deforestation also prevents the release of carbon and enables the continued absorption of carbon dioxide. Unfortunately some carbon emissions are unavoidable, but the impact can be offset by using Carbon Balanced Paper. Our decision to use Carbon Balanced Paper for Source Material magazine resulted last year to balancing the equivalent of 3,484kg of carbon dioxide. This support helped protect 2,439m2 of critically threatened tropical forest. Carbon balancing is recognised as one of the fastest ways to halt the rise of CO2 in the atmosphere and therefore reduce the effects of global warming. Find out more at www.carbonbalancedpaper.com
CBP005028 44 | Source Material by Canford
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