Cannabis Prospect Magazine - December '20 - Issue #12

Extraction Technology

Legalization in Canada has resulted in some of the highest safety standards in the world.

That’s why producers are looking to take advantage of untapped global opportunities.

Incentives & Benefits

The recent Supreme Court of Canada in Ocean Nutrition v. Matthews will be of interest to LPs as employers in relation to any bonus, incentive or benefits plans they have in place.

Good Buds Profile

While there will always be cannabis consumers whose tastes are less than discernible, a growing segment of users is favouring quality and craftsmanship above all else.

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Vol. 2, Issue 6, December 2020

THE LICENSED PRODUCER DIRECTORY ISSUE

Table of Contents/

December 2020

MERCHANDISING

LABORATORY TESTING

LP DIRECTORY

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22

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Fresh off the release of its new Cheech-and-Chong accessories line, West Coast Gifts takes readers through the challenges and lessons learned from licensing and merchandising products from celebrity and pop culture icons.

The cannabis industry in its infancy. Testing standards are continuing to evolve towards safety, identity, strength, purity and quality currently being used by the pharmaceutical, food and beverage industries.

In this December issue of Cannabis Prospect Magazine, we present our second annual cannabis licensed producer directory.

THANK YOU!

Cannabis Prospect Magazine would like to take this time to personally thank all of its contributors, advertisers, vendors and subscribers for making this magazine possible during this crazy year of 2020!

ON THE COVER REGULARS

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Legalization in Canada has also resulted in some of the highest safety standards in the world.

That’s why producers looking to take advantage of untapped global opportunities should look no further than CBD.

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The recent ruling by the Supreme Court of Canada in Ocean Nutrition v. Matthews is piquing the interest of cannabis employers in relation to any bonus, incentive or benefits plans they have in place.

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From the Editor Events News Appointments Product Showcase Provincial Updates List of Advertisers

While there will always be cannabis consumers whose tastes are less than discernible, a growing segment of users is favouring quality and craftsmanship above all else when it comes to their cannabis experience.

December 2020 | Cannabis Prospect Magazine

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Editor’s Letter/

The Long Road Ahead

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s we slowly slip into the winter months, one thing is clear: all of us have a long road ahead. But just because the road is long doesn’t mean it has to be rocky. December is usually a reflective month between the holidays and the end of the year, but it’s especially true for 2020. Yet I find myself surprisingly hopeful and optimistic about next year, as well as the cannabis industry at large. (I’ll do my best to refrain from using the word that shall not be named in this editor’s letter as I think we’re all sick and tired of hearing it at this point).

Cannabis as an Essential Service: During the first wave of the pandemic, licensed producers and cultivators were allowed to remain open as they were deemed an essential service. Even more remarkable was that this was mandated, not by the federal government, but ratified by each province individually to remain operational. In may cases, brick-and-mortar cannabis retailers were given special provisions for delivery and/or curbside pickup, while remaining closed to the public at large.

Cannabis Sales Are Up: During the first wave, spikes in cannabis sales could be seen across Canada as many people began hoarding cannabis not knowing how long cannabis retailers would remain “closed”. The fact remains more people are working from home, voluntarily limiting travel or refusing to leave the house unnecessarily for fear of risking community spread or infection.

Similarly, the more this pandemic drags on the more we’re likely going to see increased cases of depression, anxiety and insomnia.

And while no budtender can legally recommend cannabis as a treatment for the aforementioned ailments, I wouldn’t been surprised if we saw increased sales in cannabis from new and experienced connoisseurs alike.

It Exposed (and Brought Awareness of) Gaps in the System: During the first wave of the pandemic, the Ontario government allowed cannabis retailers the option to deliver their products to consumers, a monopolistic provision only allowed to Ontario Cannabis Stores (OCS) previously. In late July, the provincial

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Cannabis Prospect Magazine | December 2020

government took that provision away, and only allowed for inperson purchase of recreational cannabis within brick-and-mortar stores. The pandemic has exposed many gaps in the cannabis marketplace. Chief among them, I would argue, access to medical cannabis to patients. While this is nothing new, the pandemic has certainly brought about greater awareness to these shortcomings.

Hopefully, this will lead to changes in the near future as more of these issues are brought to light.

No one can predict the future, and to say that we have a long road ahead is an understatement, but there’s also strength in knowing what we have ahead as well. If we can take anything from 2020, let it be that.

David Halpert

President / CEO, Straight Dope Media Inc. @cannabispromag

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To submit an event for inclusion in the Cannabis Prospect Magazine calendar, email media@cannabisproonline.com

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EDITORIAL For editorial submission requests or article ideas please email media@cannabisproonline.com Cannabis Prospect Magazine assumes no responsibility for any claims or representations contained in the magazine or in any advertisement. All materials contained are for educational purposes and intended for the legal marijuana business. Cannabis Prospect does not encourage the illegal use of any of the products contained within.

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Cannabis Prospect Magazine | December 2020

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News/

Numinus First Canadian Public Company to Complete Legal Harvest of Psilocybe Mushrooms Numinus Wellness Inc., a company creating an ecosystem of health solutions centred on developing and supporting the safe, evidencebased, accessible use of psychedelic-assisted psychotherapies, has harvested the first legal flush of Psilocybe mushrooms in Canada by a public company under its Health Canada-issued Controlled Drugs and Substances Dealer’s Licence. This development coincides with other recent developments by Numinus Bioscience, the Company’s 7000-square-foot analytics and research laboratory, which is focused on handling various psychedelic substances and developing analytical methods and formulations for the evolving psychedelics space.

Cannabis Policy Reform Wins Big On US Election Night as Five States Approve Ballot Initiatives Voters have approved cannabis policy reform measures in five states, with four passing laws to make cannabis legal and regulated for adults and two approving cannabis for medical purposes. Adult-use initiatives were passed in Arizona, Montana, New Jersey, and South Dakota, with the latter also approving a medical initiative. Mississippi voters supported the more comprehensive of two medical cannabis options.

With the passage of the adult-use initiatives, nearly 34% of Americans now live in states with laws making cannabis legal and regulated for adults. These four states account for roughly 60,000 marijuana arrests every year, mostly for simple possession. Congressional representation of states where cannabis is legal for adults will increase by 29 representatives and eight senators.

The People’s Alliance of Cannabis in Canada Brings Support, Services and Standards to the Growing Industry The People’s Alliance of Cannabis in Canada (PACC) launched on the second anniversary of cannabis legalization in Canada. PACC represents the interests of professionals and consumers within the growing cannabis space across the nation. It provides support through crucial programming, develops professional standards for the industry to emulate, encourages the unification of all cannabis markets and creates a standard for cannabis education in Canada.

PACC operates and advocates for legislative change so that we create an industry where cannabis is always safely accessed, and provided by cultivators and producers who meet a set of defined professional standards.

The People’s Alliance of Cannabis in Canada has six focus areas that are led by one of the founding members, and supported by an

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Advisory Team of cannabis professionals, advocates, and consumers that have been carefully chosen to represent their part of cannabis. These focus areas are Medical Cannabis, Recreational/Retail, Black, Indigenous and People of Colour (BIPOC) in Cannabis, Hemp and Agriculture, Legacy Market and Cannabis Advocacy.

PACC is working on establishing its Advisory Team and Working Groups, at which time the organization will move forward with establishing bylaws, terms and conditions, and objectives of PACC for the remainder of this year, and the year ahead.

Berlin Packaging Acquires Consolidated Bottle - Significant Expansion in Canada Berlin Packaging, the world’s largest hybrid packaging supplier, announced the acquisition of Consolidated Bottle Corporation, a leading packaging supplier in Canada. The transaction significantly expands Berlin Packaging’s footprint in Canada, enabling the combined businesses to offer even more packaging solutions and value-added services to its customers. As one of Canada’s most established companies, Consolidated Bottle has 110+ years of experience supplying innovative plastic, glass and metal containers and closures across various industries, including personal care, pharmaceutical, cannabis, food, beverage and industrial.

Berlin Packaging is a global supplier of rigid packaging products and services designed to streamline packaging supply chains and help companies grow their profits. In 2016, Berlin Packaging established a Montreal location focused on supplying specialty glass packaging for food, spirits and wine. Berlin Packaging and Consolidated Bottle customers can now enjoy added product depth and breadth, as well as new value-added services, including Berlin Packaging’s award-winning design studio for custom packaging solutions and Consolidated Bottle’s injection molding, decorating and

Cannabis Prospect Magazine | December 2020

shrink sleeving capabilities. Suppliers of packaging also benefit by leveraging the 150+ person sales force across the combined organizations.

High Tide Unites Wholesale Businesses Under Valiant Distribution High Tide Inc., a retail-focused cannabis corporation specializing in cannabis lifestyle accessories, announced that, effective November 1, 2020, the Company has combined its wholesale businesses, RGR Canada and Famous Brandz, under the Valiant Distribution brand in Canada and the United States. Valiant will continue developing licensed accessories in collaboration with celebrity and studio brands under the Famous Brandz banner while also delivering the Company’s best-selling proprietary brands to market.

The development of the Valiant brand and streamlining of High Tide’s wholesale segment began last year, subsequent to the Company establishing a warehouse in Las Vegas, Nevada for the distribution of cannabis accessories.

Representing the wholesale core of High Tide’s business since 2013, RGR Canada has grown to become a high-quality and innovative designer and distributor of proprietary cannabis accessories featuring best-selling brands like Dopezilla, Famous Design, Puff Puff Pass and Vodka Glass. Founded in 2016, Famous Brandz is a dominant manufacturer of licensed lifestyle accessories, through partnerships with celebrities and entertainment companies including but not limited to Snoop Dogg, Paramount Pictures, Lions Gate, and Guns N’ Roses. RGR Canada’s and Famous Brandz’ products will continue to be sold to wholesalers and retailers around the world by Valiant.

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Forget THC

There’s More Opportunity in CBD Michael Brubeck is the Founder and CEO of Centuria Foods, a vertically integrated cannabis company that is the largest global supplier of USDA Certified Organic water-soluble CBD ingredients and scalable THC-remediation processing. Its subsidiary Nevada Labs houses a dedicated research and development team that originated the early solutions to separating THC from CBD extracts and increasing the oral bioavailability of cannabinoids.

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t was just over two years ago that Canada became the second country to legalize recreational cannabis. Since then, a supply imbalance fueled by too much cultivation and domestic competition has caused headaches for the industry’s major licensed producers (LPs) and their shareholders. As of this article’s publication, more than a dozen Canadian LPs have filed for creditor protection and cannabis giants like Canopy Growth (TSE: WEED) and Aurora Cannabis (TSE: ACB) have written down billions of dollars in inventory and assets.

But from where I stand, there is reason for optimism toward the future and profitability of cannabis. The top four cannabis companies in the world are Canadian LPs and the country itself remains a leader in the industry for reasons that include regulatory clarity and its established potential as a hemp exporter. The rigorous oversight of cannabis legalization in Canada has also resulted in some of the highest safety standards in the world, leaving Canadian LPs with a significant advantage over their U.S. competitors. That’s why producers looking to take advantage of untapped global opportunities should look no further than CBD. CBD, or cannabidiol, is best known as one of the two most common cannabinoids found in the cannabis plant along with THC, or tetrahydrocannabinol. A non-psychoactive compound that is often touted as an effective treatment to every conceivable ailment that affects the human body, CBD has skyrocketed in popularity, with public and government opinion continuing to shift in its favour.

Once extracted from hemp, CBD can be added into oils, creams, gummies, and a variety of other consumables. The highest potential

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Cannabis Prospect Magazine | December 2020

revenue segment is anticipated to be from consumer beverages, with Canopy Growth and Truss already establishing an early lead in North American markets.

According to a 2019 report by Bank of America Merrill Lynch (BAML), a global cannabis market valued at an estimated USD$166 billion will soon emerge, with a $33.6 billion jump in global CBD spending by 2032 credited as one of the largest sources of growth.

BAML’s sentiments of potential for the CBD market echoed an earlier report by BMO Capital Markets, which projected that the global cannabis market could be worth $194 billion before 2025. Another Canadian financial services company, Canaccord Genuity estimates U.S. CBD sales alone will deliver a dramatic 45 per cent compound annual growth rate from $1.9 billion to $18.4 billion by 2024.

In 2016, Canadian LPs raced to build massive facilities ahead of legalization. I discussed the issues with this approach at length in my book, Tipping the Scale: The Book That Changed Everything You Know About Investing in Cannabis. When cannabis stocks tanked in 2019, it confirmed that shareholders didn’t care about square footage, they cared about revenues and earnings. In addition, no producer had the infrastructure in place to run more efficiently than the black market — in other words, LPs couldn’t identify the real competition because it wasn’t listed on the TSE. Quarterly revenue targets fell flat and foreign markets weren’t performing well, so the industry lost the confidence of investors.

Of the 507 producers that Health Canada has licensed to grow cannabis legally, none have properly acted on the market opportunity presented by CBD. By no longer solely relying on the oversaturated

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Extraction/

“CBD is the most neglected part of the legal cannabis space in Canada. When it comes to addressing this multi-billion industry, the responsibility begins with Licensed Producers, who must be fully compliant with provincial and federal law if they want to succeed in taking their share of the market. Producers will also need to invest in the correct infrastructure and technologies to verify that every aspect of their operations meets the evolving set of global standards.”

THC market, any Canadian LP can emerge from hundreds of global competitors that are producing THC using slightly different iterations of the same archaic strategies.

Companies that are open to immediately investing in the right technical infrastructure to produce CBD, as well as scalable internal manufacturing technology, stand to add significant top-line growth from a lowcompetition revenue channel — within a multi-billion dollar industry.

The 2018 Farm Bill defined federally legal hemp and its derivatives as all cannabis containing less than 0.3 per cent THC. Next year, confirmation by the White House on updated FDA use-guidelines for CBD will open the door for its use in mainstream CPG and mass retail, and propel the entire industry forward. But after meeting with 82 North American major retailers and brands on behalf of Centuria Foods last year, without exception, all had the same ingredient requirements: no isolate and no THC. In other words, CBD ingredients with less than 0.3 per cent THC won’t be good enough for mass-market brands.

With these limitations, Canadian LPs that want to access the global

market opportunities presented by CBD should consider the following available technologies for THC remediation: Isolate Manufacturing One of the most common THC remediation methods involves isolate reactors, a cheap, easy to use, and primitive technology.

It’s used by major producers including Aurora Cannabis and involves cyclically heating and cooling a blend of solvent and distillate to create a THC-free, odorless and tasteless CBD crystalline. Some FDA officials, including former Commissioner Scott Gottlieb, have recently suggested enforcement action against users of this technology, as CBD crystalline meets the FDA definition of an Active Pharmaceutical Ingredient (API), the manufacturing of which is illegal without proper licensing. Beyond that, there is clinical evidence to support that CBD crystalline is ineffective relative to full and broad-spectrum CBD, which include hundreds of cannabis’ botanical compounds, each one with its unique effects and benefits, labeled the “entourage effect.”

In addition, the solvents used in processing CBD using this method disqualify the end ingredient from organic certification.

The equivalent capital expenditure of removing THC from 1000 litres of distillate per day using this method is less than $14 million, including necessary ancillary equipment required for manufacturing. The CBD loss rate is high, exceeding 30 per cent for many labs, but due to ease of operation and low operating expenditure, it’s a very attractive solution for THC remediation.

Chromatography Chromatography is the leading technology for THC remediation. It involves passing a fluid (called the mobile phase) through a medium (stationary phase), akin to moving muddy water through a tube of sand to purify it. It sounds simple, but the operational challenges tied to chromatography have left many U.S. labs with multimillion-dollar

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Cannabis CannabisProspect ProspectMagazine Magazine| December | December2020 2020

equipment that they lack the technical ability to run, let alone efficiently. While chromatography can produce federally compliant full and broad-spectrum CBD, it also removes approximately 90 per cent of cannabis’ other beneficial botanical compounds. In addition, the solvents used in processing CBD using this method disqualify the end ingredient from organic certification.

The lowest equivalent capital expenditure of removing THC from 1000 litres of distillate per day using chromatography was recently quoted as $71 million, by RotaChrom. The CBD loss rate is 15-22 per cent for many labs, with Centuria’s historical peak efficiency reaching slightly under 14 per cent. This technology benefits from having a low operating cost of $134 per litre of input distillate for achieving THC levels below 0.2 per cent. Achieving undetectable levels of THC with the same throughput would require doubling both equipment and operating costs.

CenturiaZero Being the first company to utilize chromatography in the cannabis space almost a decade ago for the purposes of drug development, Centuria’s R&D team quickly learned of its limitations. CenturiaZero is a technology developed in response to the shortfalls associated with other remediation technologies with the scalability to meet the demands of the entire global market. Unlike isolate manufacturing and chromatography, CenturiaZero provides a cost-effective way to preserve an extract’s quality by targeting only THC, leaving the entire array of cannabis’ botanical compounds intact to achieve the optimal “entourage effect”.

Today, CenturiaZero processes 1200 litres per day and can expand to meet any global needs within 60 days of a purchase order. The technology also outputs a USDA Certified Organic product, which protects the Canada Organic or USDA NOP label that is virtually nonexistent in the CBD space and essential for companies that are committed to quality. In addition, CenturiaZero offers a peak loss rate of less than 1 per cent, therefore scaling and operating this method of remediation could unlock the most technical and costly component of massmarket admissible CBD. If Canadian LPs deploy capital correctly in this space to gain new revenues from CBD, they will enjoy being in a space that is growing rapidly with relatively no competition.

Michael Brubeck is the Founder and CEO of Centuria Foods. For those looking to get in contact to discuss these technologies, he welcomes all enquiries to info@cenlabs.com

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Announcements & Appointments/

Budding Careers WeedMD Inc. has appointed Deborah Sikkema as the Company’s Chief People Officer. A multi-faceted business leader with 20 years of HR experience in some of Canada’s top-tier organizations, such as Shoppers Drug Mart, Canadian Tire, and Holt Renfrew, Deborah is also appointed to WeedMD’s Compensation Committee alongside its Board of Directors. In addition to Deborah’s appointment, the Company and the Board have also affirmed Stephen Ng as Chief Commercial Officer. He previously held the position of Chief Strategy Officer of WeedMD and Chief Financial Officer of Starseed Medicinal Inc.

BevCanna Enterprises Inc. announced that former PepsiCo and SC Johnson executive Melise Panetta has joined the BevCanna team in the role of Executive Advisor to lead their Global commercial strategy. Melise Panetta is a highly experienced sales, marketing and commercial leader within the consumer packaged goods (CPG) sector, having held senior and executive roles at global companies such as General Mills, PepsiCo and S.C. Johnson. She has also led commercial efforts in the cannabis space as Sproutly Canada’s Chief Commercial Officer. Melise Panetta will leverage this experience to lead BevCanna’s commercial strategy, globally.

Kiaro Holdings Corp., an omni-channel cannabis retailer and distributor, has promoted its current President of Operations, Eleanor Lynch, to the position of Chief Operating Officer. In this role, she will be responsible for leading operations, customer experience and overall execution of the Company’s plans. Ms. Lynch is a retail professional with more than 20 years of retail experience, 10 of which have been in senior leadership roles for various national brands. Prior to joining Kiaro in 2018, Ms. Lynch held the role of National Director of Operations for Lids Sports Group in Canada overseeing store sales and operations that included a portfolio of 145 stores across all provinces.

HEXO Corp. has appointed Trent MacDonald to its executive leadership team in the acting role of Chief Financial Officer. As previously announced, Mr. MacDonald joined the Company in September, and his permanent role as Chief Financial Officer will commence upon the successful completion of Health Canada’s security clearance process for key personnel, which has been initiated. Stephen Burwash remained Chief Financial Officer for a transition period and is stepping down. Mr. MacDonald brings more than 15 years of financial executive experience working for both publicly ‎listed and private enterprises. Most recently, he served as the CFO for Rx Drug Mart.

Christina Lake Cannabis Corp. has appointed of Ryan Smith as Chief Financial Officer (CFO) of the Company. As Controller, Mr. Smith has been responsible for managing the financial actions of the Company. Mr. Smith is a finance professional with a diversified portfolio spanning multiple industries. He previously held senior positions with one of the largest credit unions in Canada, most recently managing a commercial portfolio in excess of $250 million. He gained experience in the telecommunications sector through senior financial roles with Axia NetMedia Corporation and KMM, a U.S.-based national provider of integrated logistics and network services.

Liberty Health Sciences Inc. has appointed George J. Gremse, a member of the Board of Directors, as Interim CEO during the process of identifying a permanent CEO. Gremse has held senior management positions in both Fortune 500 companies and start-ups. He holds a degree in agriculture from Cornell University and an MBA from Baruch College of the City University of New York. Mancebo will work with Gremse to ensure a smooth transition.

Vahan Ajamian has been appointed to the position of Vice President, Capital Markets. Mr. Ajamian joins High Tide after nearly 20 years of financial experience featuring five years of industry experience as one of the first analysts to cover the sector for Beacon Securities. His expert opinions have been frequently quoted by media outlets like CBC, Marijuana Business Daily and BNNBloomberg. Vahan was also named one of the “Rising Stars” in the cannabis investment community by Business Insider for his equity research and analysis.

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Cannabis Prospect Magazine | December 2020

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FarmVisionAI™ Starter Kit

FarmVisionAI, by Illumitex, the digital horticulture company, announces the release of a self-installed AI Starter Kit to assist growers who want to implement or experiment with visual imaging AI technology in their grow. The AI Starter Kit introduces an approachable way for any size grower to gather valuable real-time data on its plants and learn how to use visual analysis as a tool to grow better plants and improve its business. It is available to purchase on line at farmvisionai.com.

The kit provides top-down cameras that wirelessly share to an on-site server, keeping data private and secure. Used with the FarmVisionAI™ platform, images will quickly provide users with valuable feedback on their grow, including nutrition deficiency and detection, labor tracking, harvest prediction, and more. Additionally, as business practices shift in the wake of the COVID-19 pandemic, the AI Starter Kit helps growers stay connected to their grow without having to travel. The system is self-installed on site and enables the full suite of FarmVisionAI functionality that includes plant monitoring from remote locations, and AI based digital scouting.

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Cannabis Prospect Magazine | December 2020

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Companies across Canada are adapting to new changes brought on by this pandemic, and the cannabis industry is no exception. Even though most provinces have named cannabis producers and retailers alike an essential service, reaching the right people has never been more important.

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The Makings of

Cheech and Chong Glass

W

hen you’re writing the list of the most famous stoners, there is absolutely no doubt about two of the names you’ll find near the top every single time — Cheech & Chong.

The comic duo of Cheech Marin and Tommy Chong are legends whose legacy is dotted with classic movies and unforgettable comedy bits. They’ve given us catchphrases that will last a lifetime and jokes worth repeating for decades.

Simply put, if you don’t know Cheech & Chong, you’ve probably been asleep since 1970. That’s especially true in the smoke-shop industry, where Cheech & Chong aren’t just a recognizable name, but living legends who are still out there entertaining the masses and staying connected to the cannabis community.

So, in 2014, when it came time for Cheech & Chong to finally have their own officially licensed line of glass pipes, it was a big deal.

They linked up with West Coast Gifts, a Vancouver-based business with roots that go back decades in the smoke-shop industry. It was a pretty fitting choice, as Chong had lived in Vancouver for a spell before his career really took

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off. Vancouver, it turns out, is where he and Cheech met for the first time.

It’s one thing to bring a new glass line to the market. It’s a much heavier task to create a glass line that’s influenced and approved by two of the most famous stoners of all time. After all these years — remember: “Up in Smoke” came in 1978 — expectations were high, so were the stakes. Well, West Coast Gifts has risen to the challenge, creating a line that’s been successful both in sales and creativity.

“It’s been all smiles and good times,” says Nick Wamsley, the glass designer for West Coast Gifts. “The thing I find so interesting with this brand is that people don’t buy just one glass pipe to smoke from. We have found collectors will buy several pipes at a time.”

Creating the official Cheech & Chong™ Glass? That’s like being the guy tasked with creating the new version of “Star Wars” or being the next person assigned to draw Mickey Mouse. The familiarity is wonderful, but there’s an important legacy to protect. Thus began the challenge of bringing Cheech & Chong™ Glass to life.

Cannabis Prospect Magazine | December 2020

In the thick of things was Wamsley, a veteran glassblower who was brought on board as West Coast Gift’s glass designer around the time it signed the deal with Cheech & Chong. It was his job to design a line that pulled out what people loved from the past about Cheech & Chong, merge it with modern smoke sensibilities, something that appealed to the people who have been smoking since the 70s and others that weren’t even yet born.

“We’ve definitely had conversations about this,” Wamsley says. “We have this line that hits the novice but also has a lot of cool stuff for the people who know every little thing about glass.”

That’s the necessary duality of Cheech & Chong™ Glass. By nature, it’s going to attract people who aren’t the savviest smoke-shop customers, but have followed Cheech & Chong closely for decades. They’ll recognize the name Cheech & Chong and immediately be interested.

Those customers are important, but so are the glass pipe collectors and smoking connoisseurs.

The hard truth is, Cheech & Chong™ Glass has to serve both audiences with the same amount of function, design and attention to detail.

Merchandising/

“It’s one thing to bring a new glass line to the market. It’s a much heavier task to create a glass line that’s influenced and approved by two of the most famous stoners of all time.”

A big part of that, Wamsley says, is listening to the icons themselves.

“They send us product ideas. They’ve helped with marketing and promotions. They’ve been a real treat to work with,” Wamsley says.

“We don’t just make stuff and send it out.”

They approve every single product that comes through our line.”

That sounds like something that should always be part of the process with celebrity glass lines, but it isn’t. At West Coast Gifts, they don’t just slap a few decals on its glass and all of a sudden it’s Cheech & Chong’s signature line.

No, this had to be more than that. This had to combine their vision with their history.

That’s where Wamsley comes in. He’s a big Cheech & Chong fan, who was able to dig into the movies he loved as a teenager and create products that should be instantly recognizable to the duo’s biggest fans.

“It really started out with deciding the feel of the products,” Wamsley says. “How to make it true to Cheech & Chong and where they’re coming from, graphic-wise and glass-wise.

We’re trying to bring in that old-school style with color-changing aspects and stuff like that.

But we’re also really trying to bring in some things that you don’t always see. We definitely have some things that are pretty unique in the line because people want to see that.”

So Wamsley created products like the

Labrador, which is a hand pipe modeled after the huge spliff in “Up in Smoke.” That immediately became a hit, so they made an even bigger one.

It remains one of the best sellers in the Cheech & Chong™ Glass line.

Some of the other top sellers these days include the Blind Melon Chitlin and the Basketball Jones. Another piece draws inspiration from their ice-cream truck. A couple of the newest and more creative pieces are the icicle and bulb Christmas Tree ornament pipes. It looks like a pipe on one side and an ornament on the other.

This was an idea directly from Cheech & Chong and is already a big hit this holiday season.

Most of the products come with names inspired by scenes in Cheech & Chong’s movies or comedy routines.

Since Cheech & Chong™ Glass hit the market in June 2015, there have been almost 100 products — ranging from hand pipes and water pipes to oil rigs and flower bubblers. The packaging is important too. The water pipes and rigs come packaged in attractive Cheech & Chong™ Glass branded boxes, and include a certificate of authenticity and a Cheech and Chong™ Sticker.

The hand pipes come packaged in high-quality neoprene pouches for storage and protection

with the Officially licensed Cheech & Chong™ logo on them and a Cheech & Chong™ sticker inside.

That’s part of the vision for Cheech & Chong™ Glass: Make things that are cool and different and surprising, while keeping the legacy of Cheech & Chong growing in new directions.

This year marks the 50Th anniversary of Cheech & Chong! To commemorate this amazing milestone, we are releasing a Limited Edition Cheech & Chong™ Glass water pipe and Limited Edition Cheech & Chong™ Glass hand pipe that is packaged in a custom designed, collectable 50th anniversary tin. It’s the perfect gift for any cannabis connoisseur!

“Creating innovative glass designs definitely gets me excited,” Wamsley says. “We’re looking for even more down the line. We’re always coming up with new stuff, trying to push the envelope a bit and come out with quality glass that is fun and enhances the smoking experience. After all, that’s what Cheech & Chong are all about!”

For more information on Cheech & Chong™ Glass & West Coast Gifts: Contact info@ cheechandchongglass.com or high@westcoastgifts.ca, and follow @cheechandchongglass on Instagram

December 2020 | Cannabis Prospect Magazine

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LIFE AFTER TERMINATION Five Actions to Mitigate Liability Exposure for Employee Bonus Payments Post-Termination

By Malcolm Boyle, Q.C. & Alex Warshick, McInnes Cooper

E

mployers frequently use incentive, bonus and stock option plans to attract and keep employees, but their liability for a payment under that plan could live on – even after an employee’s employment ends. In Matthews v. Ocean Nutrition Canada Ltd., the Supreme Court of Canada reconfirmed the employment contract effectively “remains alive” for the purpose of assessing a dismissed employee’s damages during his or her reasonable notice period. It awarded a former employee more than $1M under a contractual bonus incentive plan that triggered after his “active” employment ceased but during his reasonable notice period, despite plan wording purporting to limit entitlement to active employees.

Here’s the question the Court considered, the two-part test to answer it and five employer actions to mitigate liability exposure.

The One Million Dollar Question Mr. Matthews was a long-service executive entitled to participate in his employer’s incentive plan. The plan entitled qualified employees to payments upon certain triggering events, including the sale of the employer. It also included clauses purporting to disentitle those who were no longer a “full-time employee” when a triggering event occurred: [The employer] shall have no obligation under this [plan] to the Employee unless on the date of a [triggering] event the Employee is a full-time employee of [the employer]. For greater certainty, this [plan] shall be of no force and effect if

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the employee ceases to be an employee of [the employer], regardless of whether the Employee resigns or is terminated, with or without cause. …

The Long Term Value Creation Bonus Plan does not have any current or future value other than on the date of a [triggering event] and shall not be calculated as part of the Employee’s compensation for any purpose including in connection with the Employee’s resignation or in any severance calculation.

Matthews and he was entitled to compensation for 15 months’ reasonable notice – but disagreed on his entitlement to the plan payment. Mr. Matthews appealed to the Supreme Court of Canada on the sole question of his plan payment entitlement.

The employer hired a new COO who, the courts decided, undertook a four-year “campaign” to “marginalize” Mr. Matthews’ role in the company. He stayed, believing the company would soon be sold and he would be entitled to a portion of the sale proceeds under the plan, but ultimately resigned. The company was sold 13 months later. Mr. Matthews would have been entitled to more than $1M under the plan. The employer refused to pay him because he wasn’t an “active employee” at the sale date. Mr. Matthews sued, arguing (among other things) the employer constructively dismissed him (acted as if it were no longer bound by the employment contract, forcing him out).

He sought compensation for breach of the employer’s duty to provide common law reasonable notice (it is implied in every employment contract that the employer must give the employee reasonable notice upon termination, including a constructive dismissal) and for the plan payment. The lower courts agreed the employer constructively dismissed Mr.

“But For”. But for the termination, would the employee have been entitled to receive the plan payment? Yes, but this wasn’t an issue; no one appealed the decisions on the constructive dismissal or the reasonable notice period, and all agreed entitlement to the plan payment would have arisen during the notice period.

Cannabis Prospect Magazine | December 2020

The Two-Part Test The Court used a two-part test to determine whether a dismissed employee’s damages for the employer’s breach of its obligation to give reasonable notice included the plan payment:

Exclusion. Does the plan wording unambiguously alter the employee’s right to damages for breach of the duty to provide reasonable notice? The Court said it did not. Noting courts will “strictly construe” clauses that exclude or limit an employee’s rights where the contract is “unilateral” (not negotiated), the Court found none of the wording used was enough: »»

“Full-time” or “active” employee.

To calculate damages for breach of the duty to give reasonable notice, the employment contract notionally “remains alive” and isn’t treated as “terminated” until the end of the no-

Human Resources & Employee Benefits/

»»

»»

tice period. Mr. Matthews would have been “full-time” or “active” during the notice period if the employer hadn’t breached its duty to give reasonable notice. Damages are based on the employee’s total compensation – including any bonuses he or she would have earned during the notice period.

“With or without cause”. An exclusion clause must cover the exact circumstances that happened. Here, it didn’t: termination without cause doesn’t imply termination without notice, or an “unlawful termination” – which words also wouldn’t have been enough even if they were in the plan.

“Severance”. Damages for breach of the duty to give reasonable notice and “severance pay” are distinct legal concepts.

The Five Employer Mitigation Actions Employers can take these five actions to mitigate their liability exposure in light of this decision: Be Blunt. Review the wording of bonus, incentive and other benefit plans and employment agreement termination provisions, and revise them if necessary.

This plan used common words, though sufficient to limit employees’ entitlement.

We now know what words won’t suffice; we don’t know yet what will. But any exclusionary clause must contain an explicit and unambiguous waiver of the right to receive a payment during any termination notice period, spelling out and limiting damages on termination in advance, and expressly excluding or limiting entitle-

ments to bonus, incentives or other payments. Adding a waiver of liability for the bonus could also help.

Be Thorough. Include a review for consistency with minimum employment standards laws; the Court noted the question whether an exclusionary clause is consistent with minimum employment standards laws could arise. This could particularly be the case with statutory protections of pay rates during notice periods.

Look also at the wording of “discretionary” bonus plans; it’s risky to rely solely on their discretionary nature to disentitle an employee post-termination.

Give Notice. Consider ways to draw an employee’s attention to any exclusionary clauses and how to evidence this attention, such as requiring the employee to initial it, bolding it, underlining it, and/or including a specific and separate clause acknowledging the employee’s agreement to the term. The Court signaled it might be appropriate in a future case to consider whether an employer adequately brought limiting or exclusionary clauses to the employee’s attention.

Use a Termination Clause. If your employment contracts don’t include a termination clause, consider adding one and, based on this decision, exclude or limit damages for bonus payments or other incentives during the notice period.

Employers can terminate an employment

contract at any time – but always subject to common law reasonable notice. However, it’s open to employers to displace the implied entitlement to common law reasonable notice with a contractual notice period contained in a termination clause. There are many benefits to doing so: common law reasonable notice is notoriously uncertain to calculate. However, courts closely scrutinize termination clauses just as they do exclusionary clauses in bonus plans. Any clause purporting to remove an employee’s right to common law reasonable notice must use clear, unambiguous language expressly specifying some other period of notice and meeting minimum statutory entitlements.

Take Care. Making changes to bonus, incentive or benefit plan contracts and employment contracts now vis-à-vis employees you hire in the future is easy. Making changes to them vis-à-vis your existing employees isn’t: unilaterally changing a fundamental employment term or condition without giving the employee “consideration” (something of new value in exchange) or sufficient advance notice can make these new contracts unenforceable or might amount to constructive dismissal.

Malcolm Boyle, Q.C. is a Partner and Alex Warshick is a Lawyer at McInnes Cooper, Halifax.

This article is information only; it is not legal advice. McInnes Cooper excludes all liability for anything contained in or any use of this article. © McInnes Cooper, 2020. All rights reserved.

December 2020 | Cannabis Prospect Magazine

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Quality Assurance/

A PRIMER ON CANNABIS TESTING IN CANADA Canadian Analytical Laboratories is an established Canadian leader bringing over 35 years of testing expertise to the Natural Health Products, Botanicals, Pharmaceuticals, Food, Cosmetics and Cannabis Industries.

Visit cal-laboratories.com for more information.

Laboratory testing is a foundational component of a robust Quality Management System (QMS).

Analytical testing is primarily concerned with confirming product specifications as they relate to potency and purity. Products that fail to confirm specifications may be sub-potent or adulterated with contaminants. Such products will be deemed to be non-compliant by Health Canada and potentially could pose threats to consumer health.

Analytical testing offers many benefits towards understanding and maintaining a brand.

Quantitative profiling of cannabinoids ensures that consumers receive consistent products, and this helps build consumer confidence and trust. Clearly, ensuring the absence of harmful pesticides or microbial contamination ensures consumer health and maintains compliance with existing regulations. The cannabis industry is still evolving and so are the testing standards.

The move towards safety, identity, strength, purity and quality (SISPQ) concepts have their origins in the pharmaceutical industry and it is these important tenants that need to be further extended to cannabis products.

Operating a cannabis testing laboratory in Canada requires an analytical testing licence from Health Canada. The laboratory needs to have access to proper testing equipment

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and competent, highly-educated and trained chemists and microbiologists. A well-managed laboratory can deliver fast, efficient and accurate testing benefiting producers and processors, and thereby save time and money.

Laboratory testing typically generates data for seven areas of analytical interest: quantitative cannabinoid assays; terpenes profiling, heavy metal determinations, microbiological evaluation, presence of residual solvents, pesticides and mycotoxins. Products need to be tested in all of the formats present in the growing cycle and include raw ingredients to secondary ingredients and packaging. Testing can be offered as a complete package or “a-la-carte� depending on client requirements.

Laboratories test cannabis samples using validated or compendial analytical methods.

These methods detail all of the required steps taken in the lab and include details on sample preparation and sample analysis to the calculation of the result. Compendial methods exist in certain pharmacopeias around the world such as the European Pharmacopoeia; however, laboratories are expected to demonstrate equivalency of the method through a verification process. In the absence of standard methods, laboratories are required to validate their own methods. Standards for analytical method

Cannabis Prospect Magazine | December 2020

validation are described in international standards (ICH Q2(R1): International Conference on Harmonization) and represent a measure of the suitability of the method and to determine if it is indeed fit for its intended purpose.

POTENCY & PROFILES

• THC and Cannabinoids: Potency analysis is the most common test conducted by laboratories. Precise cannabinoid potency testing demonstrates your product is compliant and accurately labeled. Whether cannabis is produced for recreational use and/or for medical cannabis use where dosing is critically important for patients seeking specific therapeutic responses. Potency measurement refers to quantifying the percentage of THC and CBD (cannabidiol) considering the potential to convert THCA into THC and CBDA to CBD in the cannabis samples. There are many other cannabinoids markers of interest that are routinely analyzed by laboratories. Potency and composition are an important factor for cannabis growers as both having a direct role in the value and selling price of the plant. Accurate potency testing can be a challenging activity especially since products come in a variety forms such as flowers and concentrates; baked goods and candies; and oils and tinctures used for ingestion

or smoking or vaping. Testing is conducted using a High Performance Liquid Chromatography (HPLC) with a suitable detection system.

• Terpenes: Terpenes are essential oils. Cannabis has a wide spectrum of these substances with more than 140 different terpenes responsible for the plant’s unique aroma and flavours. The relationship between terpenes and cannabinoids helps determine the strain. Laboratory testing has an increasingly important role in identifying strains, potency and terpene profiles within raw and finished products for the benefit of medical cannabis patients. Terpene potency can vary from plant to plant based on factors such as climate, age of the crop and soil type. Potency can also significantly be reduced by the heat used during the extraction process required to create a final product. There are dozens of terpenes in cannabis plant; however, most laboratories test for potency and profiles of the most frequently occurring ones using Gas Chromatography (GC/FID).

CONTAMINATION

Contaminant testing typically is centered around chemical and microbial contaminants. Chemical contaminants may arise with chemicals used during the grow process such as heavy metals or pesticides, whereas microbial contaminants may arise from an inherent microbial load on the plant or from growing conditions. If contaminants are present above threshold levels, test results are required to be reported to health agencies, production may be halted, and investigations are required.

• Residual Solvents: Solvents are used during the extraction and purification of cannabis products.

Solvents include water; organic solvents such as isopropanol, ethanol, heptane, and acetone; or gases such as compressed carbon dioxide.

The choice of solvent is usually dependent on the type of product being produced. Residual solvents are harmful to health and should be absent in the finished product or least be present at safe levels based on Health Canada’s allowable limits. Residual solvents testing is performed using Gas Chromatography (GC/ FID) coupled with a Head Space attachment.

In this technique the sample is gently heated to volatilize any residual solvents into the gas phase.

• Pesticides: Pesticide residues represent the leading cause of batch failures. Various pesticides are used to protect plants by eliminating or preventing insect or bacterial infestations which can adversely affect the growth and quality of cannabis plants. To protect consumers Health Canada enacted mandatory testing and reporting requirements for 96 pesticide residues. Health Canada has published Limits of Quantification (LoQs) for fresh cannabis, cannabis plants and dried cannabis. These limits are established based on the identification and quantification of the molecule using current chemical analytical methods and equipment.

Analyzing cannabis batches for pesticides is complex and requires rigorous sample extraction techniques and utilization of highly sensitive instruments such as Gas Chromatography

tandem Mass Spectrometry [GC-MS/MS] and Liquid Chromatography tandem Mass Spectrometry [LC-MS/MS]. One of the major challenges that laboratories face in pesticides analysis is the background of the naturally occurring chemicals in the sample, which affect the pesticides analysis due to interference.

Furthermore, Health Canada expects companies to report any test result that equals or exceeds the laboratory’s LoQ. Therefore, it is very important for companies to select the laboratories with proper validated methods for pesticides analysis.

“Analytical testing offers many benefits towards understanding and maintaining a brand.

Quantitative profiling of cannabinoids ensures that consumers receive consistent products, and this helps build consumer confidence and trust. The cannabis industry is still evolving and so are the testing standards.”

• Mycotoxins / Ochratoxins: Cultivation conditions, transportation, storage and processing of cannabis plants create an ideal environment for the growth of mould that can lead to fungi (Aflatoxins B1, B2, G, G2 and Ochratoxin A) which are toxic metabolites. If allowed to flourish, they can begin to produce chemical mycotoxins which have been known to cause liver, kidney and reproductive damage as well immune suppression. Screening for mycotoxins and ochratoxins is complex as they are usually present at low concentrations. These toxins can be analyzed using HPLC or LCMS/ MS but using specialized fluorescence detection systems.

• Microbial Screening: Microorganisms such as bacteria, yeast and mould are ubiquitous.

They are present the air and water and are even resident on our skin. They are often present at low enough levels and, provided that they are not pathogenic, are generally not harmful. The general perception is that since cannabis grown in controlled environments with managed humidity and ventilation controls and good growing practices (GPP) is generally less susceptible to microbial contamination; however, due to the nature of cannabis plants and flowers, microbial contamination is a major issue. Laboratories screen for the presence of the pathogens E. Coli and Salmonella, as well as the number of aerobic bacteria, yeast and mould, and bile-tolerant gram-negative bacteria

in samples using published pharmacopeial methodologies.

• Heavy Metals: Heavy metals occur at the growth stage of the cannabis plant. Cannabis is a highly effective bio-remediator and extremely efficient at absorbing heavy metals from soil and storing it in select plant tissue without causing harm to itself. However, heavy metals are toxic to humans that cause specific systemic toxicities both after acute and chronic exposure. The presence of heavy metals in cannabis is one of the biggest threats to customer safety and can cause severe adverse health effects. Typically the big four: arsenic, cadmium, lead and mercury are analyzed by laboratories using Inductively Coupled Plasma Spectrometry coupled with MS detection (ICP-MS) for trace metal analysis.

ICP-MS is well suited as it provides much greater sensitivity than other techniques as it measures down to parts per trillion.

• Foreign Matter: Foreign matter can be introduced anywhere along the value chain.

Health Canada requires checking for the presence of anything that does not belong there such as hair, fluff, insects, feces, packaging contaminants and manufacturing waste. This is typically done under microscope magnification and quantified as a percentage of foreign matter by product weight.

NUTRITIONAL FACTS PANEL TESTING

Nutritional Facts Panels for cannabis look very similar to food labels. Health Canada regulates the packaging and labeling requirements and requires large amounts of information and warning statements, and minimal amount of marketing communications. General nutritional facts panel testing, especially for edibles, includes nutrient testing fat, carbohydrates, sugars, fibre, protein, calories, sodium, cholesterol, potassium, calcium as well allergens such as for gluten.

Net quantity of the product is determined by density and water or moisture content expressed as a percentage of water weight in the sample.

Oxidative Stability Testing under controlled laboratory conditions can be helpful to determine best before dates.

FINAL THOUGHTS

Analytical testing provides verification and reassurance that a company’s process works, and that the cultivation and processing procedures consistently yield products of high quality. Companies that embrace and understand the role of a well-established and experienced laboratory will realize the benefit since they can rest assured that their operations produce reliably consistent and safe products for their customers. Happy and healthy customers translate to long-term value, brand credibility and sustainable revenue growth. Have a conversation with your potential laboratory partner and if they understand how critical it is to understand your product and discuss with you the suitability of their analytical methods – you have found a good partner.

December 2020 | Cannabis Prospect Magazine

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Provincial Updates/

Ontario

In late November, Toronto and Peel Region were put into lockdown as a result of increased positive cases during the winter season. As a result, cannabis retailers in Ontario have been deemed “essential services” allowing for curbside and delivery pickup services.

Police busted a $42-million, large-scale production and distribution network in August through “Project Woolwich,” a year-long investigation that resulted in several arrests of people in the Niagara Region and the Greater Toronto Area.

Manitoba

In early November, Delta 9 Cannabis Inc. surpassed one million transactions through its retail cannabis stores since legalization of recreational-use cannabis. This also includes more than $50 million in-store and online retail revenues, and an average Gross Profit margin of approximately 26%.

Alberta

At the end of September, Alberta removed its cap on cannabis stores around the province to allow companies to take up more of the market share. The provincial government amended the Gaming, Liquor and Cannabis Regulation to remove a restriction that previously prevented any one person or group from controlling more than 15% of cannabis licences issued in Alberta.

The government introduced the 15% cap prior to cannabis’ legalization in October 2018.

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Cannabis Prospect Magazine | December 2020

Quebec

The Société québécoise du cannabis (SQDC) got its 2020-2021 fiscal year off to a strong start. For its first quarter, which began March 29, 2020, and ended June 20, 2020, the company had sales of $110.4 million, an increase of $65.3 million from the first quarter of its preceding fiscal year. The SQDC reported net income of $9.7 million for the quarter, an increase of $8.4 million over the corresponding quarter of fiscal 2019-2020. The SQDC’s growth is largely related to its retail deployment plan, with the company having 42 stores in operation on June 20, 2020, versus 16 on the same date last year.

Saskatchewan

Headset, a provider of data and analytics to the cannabis industry, announced the launch of its competitive intelligence tool, Headset Insights, in Saskatchewan in late October. In addition to Alberta, British Columbia and Ontario, this will be Headset’s fourth Canadian retail-derived cannabis market read based on aggregated Point of Sale data at the receipt level. The expansion of Headset Insights into Saskatchewan will provide for a more robust and comprehensive reading of the rapidly-growing Canadian cannabis market.

British Columbia

In the 14 months that followed legalization, police reported more than 18,000 incidents under the Cannabis Act, according to new data from Statistics Canada. The most commonly reported offences related to importation or exportation (64% of all Cannabis Act incidents), followed by possession (13%) and sales (7%).

British Columbia (74 incidents per 100,000 population) and Quebec (104 incidents per 100,000 population) reported higher rates of cannabis offences than the rest of the country, which had a national rate of 45 incidents per 100,000 population.

Prince Edward Island

Please note that effective Sunday, November 1, 2020, PEI Cannabis retail store hours will change to the following: CHARLOTTETOWN, SUMMERSIDE & MONTAGUE STORES: Mon-Sat: 9:00am - 9:00pm (note: closing 1 hour earlier) Sun: 12:00pm - 5:00pm O’LEARY STORE: Mon-Wed: 9:00am - 6:00pm Thurs-Fri: 9:00am - 9:00pm Sat: 9:00am - 9:00pm (note: closing 1 hour earlier) Sun: 12:00pm - 5:00pm

Newfoundland & Labrador

Nova Scotia

The NSLC released its second quarter financial results (June 29 - September 27, 2020), total sales for the quarter were $216.6 million with cannabis sales of $22.1 million (10.2% of total sales), an increase of an increase of 21.6% compared with sales quarter last year. The NSLC retail network opened three new modular cannabis stores: Liverpool, Elmsdale and Mill Cove. Retail customer transactions for cannabis were down 6.8%, however the average dollar value of each transaction grew by 30.6% to $44.08.

New Brunswick

According to an article in The Chronicle Herald, Canopy Growth is getting closer to growing cannabis at its new production facility in St. John’s, though the company is not making public commitments on when exactly that will happen.

Cannabis NB reported a profit of $3.3 million for its second quarter of fiscal 2020-2021. Total sales of legal recreational cannabis for the quarter were $20.1 million, 87.1 per cent higher than the quarter ended September 29, 2019, and a 23.1% increase over the first quarter of this year.

According to a Health Canada online database, East Coast Tweed Inc. obtained a cultivation licence to produce plants and seeds in Newfoundland and Labrador as of Oct. 2.

East Coast Tweed is a subsidiary company of Canopy Growth, sharing a mailing address with the company’s headquarters in Smiths Falls, Ont.

Dried flower sales increased 53.4%, up by $4.8 million.

Concentrates represented 16.1% of sales for the quarter at $3.2 million. Edibles represented 4.9% of sales for the quarter at $1.0 million.

Yukon / Northwest Territories / Nunavut According to an article in the Yukon News, two years after Canada legalized the sale of cannabis, the Yukon leads the country in per capita legal sales. John Streicker, the minister responsible for the Yukon Liquor Corporation, provided an update on Oct. 15. Total sales, without GST, from the 2019-2020 fiscal year were more than $4.8 million. Revenue from 2019 was just over $2 million. / Cannabis sales for Northwest Territories second quarter (June 1 - September 30, 2020) totalled $1.21 million across its six retail locations. Breakdown by product type included $1.047 million for dried flower, $44,876 for concentrates, $23,600 for solid edibles, $31,600 for cannabis oil, and $51,000 for cannabis capsules.

December 2020 | Cannabis Prospect Magazine

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GOOD BUDS

How Two Brothers Started Their Craft Cannabis Legacy

By David Halpert, Editor While there will always be cannabis consumers whose tastes are less than discernable, often opting for products based purely on price or even mere availability, a growing segment of users is favouring quality and craftsmanship above all else when it comes to their cannabis experience. GOOD BUDS is a family-run, outdoor cultivator based out of Salt Spring Island, BC with a focus on craft, small-batch weed and concentrates. While CEO and Co-Founder Tyler Rumi had been growing under a Marihuana Medical Access Regulations (MMAR) licence for more than a decade, GOOD BUDS became licensed to grow legalized cannabis for the recreational market in June 2018, launching its first products into Saskatchewan in 2019, and since rolling out across Alberta, BC, Manitoba, and Ontario.

These include rare genetics of dried flower, grown indoors in recycled shipping containers, as well as single-strain, solventless concentrate offerings that include rosin and hash.

“Looking back almost two years ago, we were awarded the first outdoor cultivation in Canada. This was a huge win for us, and we’re proud we were able to bring this historic first to Salt Spring Island, BC,” says Alex Rumi , CSO and Co-Founder of GOOD BUDS, “Salt Spring Island has a long-standing grey-market reputation for some of Canada’s best ocean-grown outdoor buds. A big part of what we do is try to make the island proud by putting out weed and concentrates that are distinct in the marketplace, and that are grown and extracted in a natural and sustainable way.”

Having visited the island mostly as younger kids, brothers Tyler and

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Cannabis Prospect Magazine | December 2020

Alex didn’t realize how much of an amazing weed culture existed on the island, and how incredible the island was for growing outdoor buds. It wasn’t until years later that Tyler and his partner took a roadtrip across North America in an old sprinter van, and stopped on Salt Spring Island to visit his family. Tyler, whose long-standing passion for cannabis led to growing the plant since his university days in early 2000s, pitched his family and a group of close friends on starting a business together shortly thereafter.

Alex, whose more traditional business background includes working as a management consultant at Canada’s leading government relations firms and on strategic initiatives for government organizations, elaborates on Salt Spring Island’s location when it comes to outdoor cultivation.

“Weather predictability is the single largest challenge for outdoor growers. That being said, we’re lucky to be on Salt Spring Island, which has one of the best climates for outdoor growing in Canada. We feel the mixture of the salty ocean breeze, mild temperatures, rich island soil and natural sunlight all contribute to the success of our outdoor growing.”

This emphasis on sustainability influences every step of their process from using organic living soils, to growing in small-batches, and hand-trimming and hang-drying its buds. It also carries outside their growing methods, whether it’s packaging or marketing materials, their mandate is to keep everything multi-use to create as little waste as possible. Even GOOD BUDS’ smaller indoor production is grown in recycled shipping containers.

“

There will always be larger companies who focus on being high-volume, low-cost producers, but their numbers will be limited to a select few winners. We think small-scale producers will have an easier time nailing the quality aspect and we anticipate there will be more room for a more robust craft ecosystem as things evolve.

Craft Cannabis: A Budding Segment As more cannabis products enter the market and more retailers open across the country, a shift is also happening towards consumer preference as well. GOOD BUDS predicts this move toward small-batch producers and artisanal craft products will be the norm, similar to beer and coffee industries today.

“There will always be larger companies who focus on being high-volume, low-cost producers, but their numbers will be limited to a select few winners. We think small-scale producers will have an easier time nailing the quality aspect and we anticipate there will be more room for a more robust craft ecosystem as things evolve,” continues Alex.

Similarly, we’re also seeing concentrates evolve over time too, which could have trickle-down effects to various other products categories and accessories. “There’s a whole new wave of education happening around concentrates, particularly around what denotes quality, and how to enjoy them. Some concentrates like Rosin are opening up the accessories category, since they’re often enjoyed with a dab rig or portable dab pen, like the Stonesmith’s Slash Pen. Hash, on the other hand, has seen quicker uptake with recreational consumers, since a large segment of them grew up with Hash. It’s a very versatile product, since it can be mixed into joints, bowls, or even used with hot-knives, if you’re old-school like that.”

While the craft market varies from province to province, it tends to be more prevalent in a province like BC where there was a deeply-rooted cannabis industry in the province pre-legalization, but the market is still dominated by the major players. “We’re a family-run company, which

Caption: Owners and founders of GOOD BUDS Inc. Tyler Rumi (left) and Alex Rumi (right). Above: Small-batch, solventless bubble hash made from organic inputs on Salt Spring Island, BC.

comes with many advantages, but it also means that we don’t have deep pockets like some of the larger LPs. To ensure our investments go far, we have to keep budgets lean and stay laser focused on making sure everything we produce is desirable for our customers.”

Alex goes on to say that being a craft, small-batch producer means convincing potential customers of certain perceptions of artisanal, low-volume cultivator. “One of the biggest hurdles facing outdoor growers is the misconception that outdoor bud is low quality. This association stems from the bush growers who had to hide their crops and weren’t able to nurture their field the way we are today. We’re focused on soil stewardship and optimizing our genetics for outdoor cultivation. This year we had an outdoor strain that came in at more than 20% THC and with a great terpene profile. Getting yields like that is part of what’s so exciting about hunting for the ideal outdoor genetics and growing outdoor for quality.”

The Future & Beyond While Tyler started growing cannabis under Marihuana Medical Access Regulations (MMAR) in 2005, Tyler and Alex say there’s more challenges yet to overcome that go far beyond growing cannabis.

“We were first licensed to grow in June 2018, so our time operating under the MMAR was pretty limited. That being said, The Cannabis Act restricts LPs and retailers from talking about any of the medicinal properties of cannabis. As an example, some of our products have high Cannabigerol (CBG) percentages, which has shown to have great medicinal promise with initial studies. We’d like to be able to communicate these differentiators more, and we’re hopeful this will change as more research is carried out.”

What does the future hold for GOOD BUDS? “In the short-term, we’re very excited about some of the products we have coming from our fall harvest. By early 2021 we should have flower products in varying formats available in every province that carries GOOD BUDS. Keeping in line with our small-batch focus, we’re pushing to launch more limited drops of unique strains, and are working to win over provinces who have traditionally focused more on consistency and regular product availability. We’re hoping the mix of our solventless concentrates, indoor flower, and unique product drops will help us continue to grow the GOOD BUDS brand and mission across Canada.”

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2020 LICENSED PRODUCER DIRECTORY Here’s your new guide to more than 200 Canadian licensed producers. Information was submitted by contact at the respective licensed producers or added based on public information available on the company’s website. Any information listed is subject to fair use and is public domain. The following list excludes processors and sales licenses only.

LICENSED PRODUCER DIRECTORY (Special type treatment requests by respective companies.)

314 Pure Cannabis Ltd. 1321 Laut Avnue Crossfield AB T0M0S0 Website: www.314pure.com Email: info@314pure.com 3D Cana Inc. 391 Steelcase Road West Markham ON L3R 3V9

President, william@aaronsbcbud. com, 250-951-9296 AB Laboratories Inc. 1428 Sandhill Drive Ancaster ON L9G 4V5 Website: http://www.ablabs.ca/

48North 243 Queen St. West - 2nd floor Toronto ON M5V 1Z4 Phone: 416-639-5891 Website: www.48nrth.com

Abba Medix Corp.

PO Box 40 Pickering ON L1V 2R2 Website: http://abbamedix.com Phone: 844-696-3349 Email: customerservice@ abbamedix.com

5 Points Cannabis 216, rang Chenal Tardif, Pierreville, Quebec J0G 1J0 Website: www.5pointscannabis.ca Email: abibeau@5pointscannabis.ca Phone: 450-880-1089

ABcann Medicinals Inc. 126 Vanluven Road Napanee ON K7R 3L2 Website: www.vivocannabis.com Phone: 416-848-9839 Email: info@vivocannabis.com

7Acres 178R Ossington Avenue Toronto ON M6J 2Z7 Website: www.7acres.com Parent Company: The Supreme Cannabis Co. Email: info@supreme.ca, sales@ supreme.ca Phone: 416-466-6265

Abide Inc. 1551 Caterpillar Road Mississauga ON L4X 2Z6 Phone: 647-478-7240 Website: http://abideinc.ca Email: info@abideinc.ca

7Green Grows Inc. Kamloops BC Website: www.7green.ca Email: info@7green.ca Phone: 888-401-9139 919 Cannaline Inc. 5810 51 A Street Elk Point AB T0A 1A0 AAA Heidelberg 750 West Pender Street, Suite 804 Vancouver, BC V6C 2T7 Website: http://agraflora.com Aaron’s BCBUD Inc. 303 - 15213 Pacific Avenue White Rock BC V4B 1P8 Website: www.aaronsbcbud.com Main Contact: William Marshall,

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Acreage Pharms 14129 East Bank Road Website: https://www. acreagepharms.ca Rep Contact: Monica Love; Sales, sales@acreagepharms.ca Phone: 780-693-0149 Fax: 780-693-0167 AgMedica Bioscience Inc. 111 Heritage Road, Suite 200 Chatham ON N7M 5W7 Website: http://agmedica.ca Email: info@agmedica.ca Phone: 844-247-4633 Agri-Médic ASP Inc. Laval QC H7E 4P2 Website: www.agri-medic-asp.com AgriPharm 6954 County Road 9 Clearview ON L0M 1S0

Cannabis Prospect Magazine | December 2020

Website: http://agripharm.ca Email: info@agripharm.ca Phone: 705-881-1514 Agro-Greens Natural Products PO Box 126 Macklin SK S0L 2C0 Website: agrogreens.ca, sales@ agrogreens.ca Alberta Bud Inc. 1500-10117 Jasper Avenue Edmonton AB T5J 1W8 Alberta Canabiz Ltd. 34 37041 River Road Red Deer County T4G 0M9 Alternabis Farms Vancouver Island BC Website: www.alternabis.com Email: info@alternabis.com Phone: 888-420-1337 Aleafia Health 8810 Jane Street, 2nd Floor Concord ON L4K 2M9 Website: https://aleafiahealth.com Email: IR@AleafiaHealth.com Phone: 647-376-7453 ANC Inc. Edmonton, AB Website: www.Anccannabis.com Subsidiaries: 34 Street Seed Co. Rep Full Name: Tairance Rutter; VP Business Development, Tairance@ Anccannabis.com, 780-809-2828 Aphelion Pharmaceuticals Inc. 1202 8A Street Nisku AB T9E 7R5 Website: www.aphelionpharma.com Phone: 780-955-7488 Aphria PO Box 20009 269 Erie St South Leamington ON N8H 3C4 Email: info@aphria.com Phone: 844-427-4742

Apollo Green 400 Commerce Street Vars ON K0A 3H0 Email: info@apollogreen.com Phone: 613-443-0011 Aqualitas 310 - 1550 Bedford Highway Bedford NS B4A 1E6 Website: http://aqualitas.ca Phone: 902-354-3736 Email: info@aqualitas.ca Argentia Gold 12 Marquise Avenue Argentia NL A0B 1W0 Website: ArgentiaGold.ca Phone: 877-642-4266 Artiva Inc. 5208 Ramsayville Road Ottawa ON K1G 3N4 Website: www.artiva.ca Email: info@artiva.ca Phone: 613-434-2751 AtlantiCann Medical Inc. 41 Estates Road Lower Sackville NS B4C 3Z2 Website: atlanticann.com Rep Full Name: Christine Halef, President, Email: christine.halef@atlanticann.com Phone: 902-865-0158 ext. 1000 Fax: 902-865-0796 Atlas Biotechnologies Ltd. 10123 99 st NW Edmonton, AB Website: www.atlasgrowers.com Phone: 855-510-GROW (4769) Email: info@atlasgrowers.com Aurora Cannabis Inc. P.O. Box 209 Cremona AB T0M 0R0 Website: www.auroramj.com Phone: 437-992-8429 Email: inquiries@auroramj.com ARA – Avanti Rx Analytics Inc. 135 Devon Road, Unit 11 Brampton ON L6T 5A4

LICENSED PRODUCER DIRECTORY (Special type treatment requests by respective companies.)

Website: www.avantirx.com Phone: 416-548-5998 Email: info@avantirx.com

Website: https://bonify.com Email: info@bonify.com Phone: 844-586-3556

Backcountry Harvest Lillooet BC Website: www.backcountryharvest. ca E-mail: info@backcountryharvest.ca

Breathing Green Solutions 15693 NS-4 Wentworth NS B0M 1Z0 Website: http://breathinggreen.com Email: info@breathinggreen.com Phone: 833-259-3200

BC Tweed 349 264 Street Aldergrove BC V4W 2K1 Website: www.canopygrowth.com/ international-footprint/bc-tweed/ Phone: 778-589-9333 Benchmark Botanics Inc. 400 3600 Lysander Lane Richmond BC V7B 1C3 Website: http://benchmarkbotanics. com Red Contact: Vincent Zhao, Sales Manager, vincent.zhao@bbtinc.ca, 604-2380005 Communications/IR Contact: Kristy Xu, Executive Assistant, Kristy@ bbtinc.ca, 604-238-0005 BOAZ Pharmaceuticals Inc. 4435 90th Ave SE Calgary AB T2C 2S6 Website: www.BOAZPharm.com Phone: 833-392-0501 Beehive Vital Elements 1 North Shore Hwy Corner Brook NL A2H 2N2 Website: www.beehighve.ca Email: info@beehighve.com Phone: 709-701-8901 Beleave Inc. 2030 Bristol Circle, #115, Oakville ON L6H 0H2 Website: http://beleave.com Email: info@beleave.com Phone: 844-235-3283 Blissco Holdings Ltd. PO Box 32031 Walnut Grove Langley BC V1M 2M3 Website: www.blissco.com Email: hello@blissco.com Phone: 877-310-2547 Bold Growth Inc. Site 207 Comp 19 RR2, Saskatoon SK S7K 3J5 Website: https://boldgrowth.ca Email: info@boldgrowth.ca Phone: 639-630-2009 Bonify 422 Jarvis Avenue Winnipeg MB R2W 3A6

Broken Coast Cannabis 3695 Drinkwater Road Duncan, BC V9L 0E9 Parent Company: Aphria Inc. Website: www.brokencoastrx.com Email: info@brokencoast.ca Phone: 888-486-7579 Bzam Management Inc. 200 Burrard Street, Suite 1570 Vancouver BC V6C 3L6 Website: http://bzam.com Email: hello@bzam.com Phone: 844-256-BZAM Canada’s Island Garden 7 Innovation Way Charlottetown PE C1E 0B7 Website: http:// canadasislandgarden.com Phone: 902-370-5500 Canadian Healthy Hydroponic Crops Inc. 7 Corbin Street St Catharines ON L2P 0C2 Canapur Inc. 422 Greenwood Drive Beaconsfield QC H9W 4Z8 Website: http://canapur.ca Phone: 514-600-4990 CanaQuest Medical Corp.

37 - 4120 Ridgeway Drive Mississauga ON L5L 5S9 Website: www.canaqueststore.com Subsidiaries: ADC BioMedical Corp.

Rep Contact: Paul Ramsay, Co-founder, President, paul@ canaquest.com Phone: 4167043040 Fax: 416-352-5712 Canary RX Inc 55 Administration Road, Unit 13 Vaughan ON L4K 4G9 Website: www.canaryrx.com Rep Contact: Tony Zarcone, CEO, tony@targetgroupinc.ca, 905-5413833 Communications/IR Contact: Adam Taub, EVP, Corporate Development, adam@targetgroupinc.ca, 416-8939485

Candre Cannabis Inc. 279 Midpark Way SE, Suite 202 Calgary AB T2X 1M2 Website: www.candrecannabis.com Email: info@candrecannabis.com Phone: 403-930-8270 Canna Farms PO Box 1419, Hope BC V0X 1L0 Website: www.cannafarms.ca Email: info@cannafarms.ca Phone: 855-882-0988 Cannacure Corporation 333 Jarvis Street Fort Erie ON L2A 2S9 Website: www.cannacurecorp.ca Cannara Biotech Inc. 333 Decarie Blvd, Suite 200 Website: www.Cannara.ca Subsidiaries: Cannara Biotech (Quebec) Inc. Main Contact: Nicholas Sosiak, CFO, nicholas.sosiak@cannara.ca, 514688-0007 CannGroup Development Corp.

3104 - 30 Avenue, 480 Vernon BC V1T 9M9 Website: www.canngroupcorp.com CanniMed 1 Plant Technology Road, Box 19A, RR#5 Saskatoon SK S7K 3J8 Parent Company: Aurora Cannabis Email: info@cannimed.com Phone: 855‑787‑1577 CannMart 5800 Ambler Drive, Suite 210 Mississauga ON L4W 4J4 Parent Company: Namaste Tecnologies Website: http://cannmart.com Email: support@cannmart.com Phone: 844-420-8464 CannTrust Inc. P.O. Box 92068, 9200 Weston Road, Vaughan ON L4H 3J3 Website: http://canntrust.ca Email: investor@canntrust.ca Phone: 1-855-RX4-CANN

CannTX Life Sciences Main Office Address: 350 Bay Street, 13th floor

Toronto ON M5H 2S6 Website: www.canntx.com Mike Abbott, CEO, President, Cofounder Email: mike.abbott@canntx.com Phone: 519-589-2952 3 Kerr Crescent Puslinch ON N0B 2J0 Company Subsidiaries: Steadystem, Bower, Royal City Cannabis Co.

CannTx Life Sciences Inc. 3 Kerr Crescent Puslinch ON N0B 2J0 Website: royalcitycannabis.co Main Contact: Mike Abbott, CEO/ President/Co-Founder, coach@ royalcitycannabis.co, 519-589-2952 CanOrganics Inc. 675 Cheadle Street West Swift Current SK S9H 0B9 Website: http://canorganicscbd.com Email: batadorj@gmail.com Phone: 306-772-1088 Canveda Inc. 760 Technology Drive Peterborough ON K9J 6X7 Website: http://canveda.ca Email: info@canveda.ca Phone: 705-243-4910 Coast Mountain Cannabis Inc. 7339 Old Mill Road (CP400) Website: www. coastmountaincannabis.com Subsidiaries: Coast Mountain Cannabis Inc. Main Contact: Andrew Ellott, Director, andrew@coastmountaincannabis. com, 604-902-1994 Cheers Cannabis 560-50, rue de La Gabelle Varennes QC J3X 2J4 Website: http://cheerscannabis.com Phone: 514 317 5717 Email: info@cheerscannabis.com Christina Lake Cannabis 789 West Pender Street, Suite 810 Vancouver BC V6C 1H2 Website: http:// christinalakecannabis.com Phone: 604-687-2038 Coast Mountain Cannabis

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LICENSED PRODUCER DIRECTORY (Special type treatment requests by respective companies.)

7339 Old Mill Road (PO Box 400) Pemberton BC V0N 2L0 Website: http:// coastmountaincannabis.com Email: info@coastmountaincannabis. com

Emerald Health Sciences 210 – 800 West Pender Street Vancouver BC V6C 2V6 Website: http://emerald.life Email: ir@emerald.life Phone: 844-828-1868

Flowr 461 King Street W, Floor 2 Toronto ON M5V 1K4 Website: http://flowr.ca Email: investors@flowr.ca Phone: 877-356-9726

CRG Pharma Inc. PO Box 312 Rosedale BC V0X 1X0 Website: http://crgpharma.ca Email: accounts@crgpharma.com Phone: 778-744-7040

Emerald Plants Health Source (E.P.H.S) Inc. Website: http://ephsholdings.com Email: corporatecommunications@ ephsholdings.com Phone: 778-385-4945

Folium Life Science Inc. PO Box 195 Brentwood Bay BC V8M 1R3 Website: https://foliumlifescience.ca Email: info@foliumlifescience.ca Phone: 250-544-2267

Crystal Cure 442 Beaubassin Road Shediac Cape NB E4P 3A1 Website: www.crystalcure.ca Rep Contact: Mark Barbour, CEO, mark@crystalcure.ca Phone: 506-533-0476 Fax: 506-532-4498

Euphora Cannabinoids Inc. Edmonton AB Website: http://euphoracanna.com Email: contact@euphoracanna.com Phone: 780-450-3407

Freedom Cannabis 9827 279 Street Acheson AB T7X 6J4 Website: www.freedomcannabis.ca Rep Full Name: Scott Sinclair; Sales, Marketing & Distribution Manager, scottsinclair@freedomcannabis.ca, 587-415-4885 Communications/IR Contact: John Frank Potestio, CEO, Email: johnfrankpotestio@ freedomcannabis.ca, Phone: 587-855-6875

CStar Cannabis 540 5 Ave SW Suite #950, Calgary AB T2P 0M2 Website: http://choicegrowers.ca Email: 403-360-2897 Phone: amanda@choicegrowers.ca Custom Cannabis Inc. Claresholm AB Website: http://customcannabis.ca Delshen Therapeutics 243 Queen Street West, 2nd floor Toronto ON M5V 1Z4 Parent Company: 48Nrth Website: www.48nrth.com Email: info@delshen.com Phone: 705-572-0009 Delta 9 Bio Tech PO Box 68096 Osborne Village Winnipeg MB R3L 2V9 Website: www.delta9.ca Email: info@delta9.ca Phone Number: 855-245-1259

Experion Wellness 12556 Stave Lake Road, Fraser Valley F BC V2V 0A6 Website: www.experionwellness. com Email: ir@experionwellness.com Phone: 604-617-5290 EXKA 7625 Route Arthur Sauvé, Mirabel QC J7N 2R6 Website: www.exka.com Rep Contact: Antoine Boucher, Director of Sales, aboucher@exka. com, 438-526-8461 Investor Relations Contact: Sebastien Desormeau, VP, COO, sdesormeau@exka.com, 514-910-5845 Farmaira Inc. 365 Bay Street, Suite 800 Toronto ON M5H 2V1 Website: www.farmaira.com Phone: 519-257-0602 Email: info@farmaira.com

DOJA Cannabis 2322 Dominion Road, Unit 6 West Kelowna BC V1Z2W8 Website: http://www.doja.life Email: info@doja.life

Ferme Familiale Boudrias Inc. 1808 Sandy Hill L’Orignal ON K0B 1K0 Website: http://boudrias.ca Phone: 613-872-1808 Email: info@boudrias.ca

Dosecann Cannabis Solutions 11 Regis Duffy Drive Charlottetown PEI C1E 0K5 Website: www.dosecann.com Email: info@dosecann.ca Phone: 902-370-0420

FIGR 7 Innovation Way Charlottetown PE C1E 0B7 Website: http://figr.com Email: questions@Figr.com Phone: 902-370-5500

Emblem Cannabis PO Box 262 Station Main Paris ON N3L 3G2 Website: http://emblemcannabis. com Phone: 844-546-3633

Fleurish Cannabis 150 King Street West Suite 313 Toronto ON M5H1J9 Website: http://fleurishcannabis.com Phone: 833-327-6226

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Cannabis Prospect Magazine | December 2020

G&M Family Farm Ltd. 28 Old Settlement Road Freshwater NL A0B 1W0 Website: www.gmfamilyfarm.com Email: gandmbeesupply@gmail.com Phone: 709-213-2337 Geyser Brands Inc. 1776 Broadway Street, Unit 116 Website: www. apothecarybotanicals.ca Subsidiaries: Apothecary Botanicals Rep Contact: Michael Grant Price, President, mprice@geyserinc.ca, 778-836-4865 GlassHouse Botanics Inc. 118 Industrial Park Road Pembroke ON K8A 6W3 Website: glasshousebotanics.ca Jeff Black, jeffblack@ glasshousebotanics.ca, 613-4072227 Golden Peak Cannabis P.O. Box 23191 Moncton NB E1A 6S8 Website: http://www.goldenpeak.ca Email: info@goldenpeak.ca Good Buds Company Inc. 1867 North End Rd. Salt Spring Island BC V8K 1C9 Website: www.goodbudsco.com Phone: 647-774-6203 Email: info@goodbudsco.com Great White North Growers 11051 Ray Lawson

Ville D ‘Anjou QC H1J-1M6 Website: www.gwng.ca Subsidiaries: 514 Cannabis Rep Contact: George Goulakos, Executive VP, goulakos@gwng.ca, 514-935-5552 Communications Contact: Marketing Initiative, Howard Barrett, Owner, HowardBarrettmarkinit@bell.net, 514-271-0880 Green Relief 780 Concession 8 W RR3 Puslinch ON N0B 2J0 Website: www.greenrelief.ca Email: clientcare@greenrelief.ca Phone: 855-841-2009 GreenSeal Cannabis Co. Stratford ON Website: www.greensealcannabis. com Main Contact: Phil Niles Email: phil.niles@ greensealcannabis.com Phone: 1-844-807-3922 Greentone Enterprises Inc. 355 Ste-Catherine West, Suite 603 Montreal QC H3B 1A5 Website: http://greentone.com Email: info@greentone.ca Phone: 514-312-0199 Greenway Greenhouse Cannabis Corporation 1478 Seacliff Drive Kingsville ON N9Y 2M2 Website: http://www.greenway.ca Email: info@greenway.ca Phone: 519-712-0311 Grey Bruce Farms Inc. 1905 Bruce County Rd 20, Tiverton ON N0G 2T0 Website: www.gtec.co Email: contact@getc.co Phone: 1-800-351-6358 Grogenics SB Inc. 2525 rte 132 Saint-Anicet QC J0S 1M0 Website: www.grogenicssb.com Phone: 514-399-9888 Groupe Fuga 2753, boulevard Talbot Stoneham-et-Tewkesbury QC G3C 1K2 Website: www.fuga.ca Email: info@fuga.ca Grump Weed Inc. Manitoba, Canada Website: ww.grumpweed.com Email: Dbharg@icloud.com Phone: 204-891-1231

LICENSED PRODUCER DIRECTORY (Special type treatment requests by respective companies.)

Habitat Lie Sciences Inc. 724 Squilax-Turtle Valley Road Website: www.habitat.life Subsidiaries: Habitat Craft Cannabis Ltd. Rep Contact: Shawn Ripley, Chief Commercialization Officer, shawn@ habitat.life, Phone: 403-614-9935 Communications/IR Contact: Kayla Mann, CFO, kayla@habitat.life, 587580-7740 Hexo Corp.

120 Chemin de la Rive Gatineau QC J8M 1V2 Website: http://hexo.com Email: invest@HEXO.com Phone: 866-438-8429 High Park Farms Toronto ON Website: www.highparkcompany. com Phone: 833-444-4775 Highland Grow Inc. Antigonish NS Website: www.biomegrow.com/ highland Phone: 902-863-1418 Hortimed Inc. 212 Covey Hill Hemmingford QC J0L1H0 Website: www.hortimed.ca Rep Full Name: James Warten, President / Head of Security, j.warten@ hortimed.ca, 514-577-6333 Communications/IR Contact: Steve Lamoureux, Vice-President / Master Grower, s.lamoureux@hortimed.ca, 514-8926616 HydRX Farms Ltd. 209 Dundas St E Box 31, Whitby ON L1N 5R7 Website: www.medisenol.com Email: info@scientuspharma.com Phone: 844-493-7922 James E. Wagner Cultivation PO Box 46015 Kitchener ON N2E 4J3 Website: www.jwc.ca Phone: 888-594-4272 Email: info@jwc.ca Indigro Organics Inc. Website: www.indigro.ca Email: rob@indigro.ca Indiva 1045 Hargrieve Road London ON N6E 1P5 Website: www.indiva.com Rep Contact: Jonathan Hiltz,

Director of Bus. Development, jhiltz@indiva.com, 416-918-4589 Communications Contact: Steve Low, stevelow@indiva.com, 647-6205101 InPlanta Biotechnology Inc. 4401 University Drive West Lethbridge AB T1K 6T5 Website: http://www. inplantabiotech.com Email: sales@inplantabiotech.com Phone: 705-717-2210 IslandCanna Seeds Inc. Victoria BC Website: http://islandcanna.ca Email: info@islandcanna.ca IsoCanMed Inc. 551 Rue Saint-Marc Louiseville QC J5V 2L4 Website: www.isocanmed.com Subsidiaries: IsoCanMed Inc. Rep Contact: Alejandro Lago, alejandro.lago@isocanmed.com, 514-572-2092 JC Green Cannabis Inc. 17406 Evelyn Drive, Thorndale ON N0M 2P0 Website: https://jcmedicinal.ca Main Contact: Robert O’Neill, CEO, info@jcgreen.ca, 226-499-8990 JP Mariwell Inc. 2715 Talbot Trail RR#1 Wheatley ON N0P 2P0 Website: http://www.mariwell.ca Phone: 519-825-4420 Kolab Project 3427-50 Avenue Unit 7 Lloydminster SK S9V 0N9 Website: http://kolabproject.com Email: info@kolabproject.com Phone: 833-565-2278 Laurentian Organics 225, Ch. Fleurant Lac-Superieur QC J0T 1J0 Website: www.laurentianorganic. com Email: info@laurentianorganic.com Phone: 514-236-5270 Lotus Ventures Inc. 1010 - 1030 West Georgia Street Vancouver BC V6E 2Y3 Website: www.lotuscannabis.ca Lowbanks Grow 540 Hutchinson Road Lowbanks ON N0A 1K0 Website: http://www.lowbanksgrow. com Phone: 905-701-9333

Lyonleaf Cannabis Inc. Website: www.lyonleaf.com Phone: 844-411-5966 Email: Hello@lyonleaf.com Maribec Health Products Inc. PH1-688 Rue Notre-Dame O, Montreal QC H2Y 3C5 Website: http://maribechealth.com Email: info@maribechealth.com Maricann 845 Harrington Court Unit 3 Burlington ON L7N 3P3 Website: http://maricann.com Email: clients@maricann.ca Phone: 844-627-4226 McIntyre Creek Cannabis Inc. Website: http://mcintyrecreek.com Phone: 403-910-6626 Medical Marijuana Group P.O Box #20070 RPO Edward St. St. Thomas ON N5P 4H4 Website: www.medmg.ca Email: info@medmg.ca Toll Free: 833-444-4664 Medicibis 58, rue de la Pépinière Saint-Jean-sur-richelieu QC J2X 5P3 Website: http://medicibis.com Phone: 514-397-9802 Email: info@medicibis.com MediPharm Labs 151 John Street, Barrie, ON Website: www.medipharmlabs.com, info@medipharmlabs.com Main Contact: Laura Lepore, VP of Investor Relations and Communications, investors@ medipharmlabs.com Medisun 745 Richmond Street Chatham ON N7M 5J5 Website: http://medisun.ca Phone: 855-633-8786 MEDIAWANNA PO Box# 23029 243 King Street East Bowmanville ON L1C 3X0 Website: http://www.mediwanna. com Phone: 844-420-0420 Email: email@mediwanna.com Medreleaf Corp P.O. Box 3040 Markham Industrial Park Markham ON L3R 6G4 Parent Cannabis: Aurora Cannabis Website: http://medreleaf.com Email: info@auroramj.com Phone: 855-473-5323

Medz Cannabis 105 Claireport Crescent Toronto ON Website: www.medzcannabis.com Subsidiaries: Royal Cannabis Supply Co. Rep Full Name: Joseph Davis M.Ed RPIC, Head of Operations, Master Grower, joe@medzcannabis.com, 647-8544357 Mera Cannabis Corp.

27 Sparling Road, St. Thomas, ON Website: http://meracannabis.com Subsidiaries: CannaWay Clinic, Countryside Cannabis Corp.

Rep Contact: Taylor Buckley, taylor. buckley@meracannabis.com, 647970-5191 Communications/IR Contact: Emily Ondercine-Bourne mindiCANNA Inc 1413 route de l’Aéroport, Amos, QC, J9T 3A2 Website: mindicanna.ca Rep Full Name: Maxime Guérin, Legal Affairs Director / Director of Bus. Dev. / Lawyer, max@mindicanna.ca, 418-717-6848 Miracle Valley Medicinal Alternatives 14209 Stave Lake Road Mission BC V2V 0A5 Website: www.miraclevalley.ca Email: Info@miraclevalley.ca Muskoka Grown Bracebridge ON Website: www.muskokagrown.com Phone: 705-645-2295 MTL Cannabis Pointe-Claire QC Website: www.mtlcannabis.ca Email: rich@mtlcannabis.ca Natural MedCo Ltd. (aka Eve & Co.) Website: www.evecannabis.ca Phone: 833-EVE-CANN Email: investorrelations@ evecannabis.ca Navaya Inc. 3625 Avenue des Grandes Tourelles, Boisbriand QC J7H 0E2 Website: http://navaya.com Main Contact: Mark Stermer, CEO,

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LICENSED PRODUCER DIRECTORY (Special type treatment requests by respective companies.)

mstermer@navaya.com Communications/IR Contact: Sean Cotnam, Account Director, Torchia Communications, sean@torchiacom. com, 416 341-9929 Ext. 225 New Leaf Canada Inc. 1195 Charlotteville Rd 5 Simcoe ON N3Y 4K1 Website: www.newleafcan.com Phone: 519-426-5559 Email: hello@newleafcan.com NexPharma Inc. 2-102 Meg Drive London ON N6E 3T7 Website: http://nexpharma.com Phone: 519-649-4164 Email: info@nexpharma.ca North40 Cannabis P.O. BOX 2684 Nipawin SK S0E 1E0 Website: http://north40cannabis. com Email: info@north40cannabis.com Phone: 306-812-6467 North Bud Inc. 38 Scott Road Chelsea QC J9B 1R5 Website: www.northbud.com Phone: 855-628-3420 Northern Green Canada Inc. Website: www. northerngreencanada.com Phone: 866-233-3707 Email: ClientServices@ northerngreencanada.com Oakum Cannabis Corp 692 Adams Court Kelowna BC V1X 7S2 Website: oakumcannabis.com Main Contact: Lorna Dumaresq, CEO, lorna@oakumcannabis.com, 250212-4541 OneLeaf Cannabis Corp.

Regina SK Website: https://oneleafco.com Email: info@oneleafco.com Phone: 306-761-5330 Organigram 320 Edinburgh Drive Moncton NB E1E 2L1 Website: www.organigram.ca Email: info@organigram.ca Phone Number: 844-644-4726 Original BC Website: https://originalbc.com Phone: 250-546-6015 Email: info@originalbc.com

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Origine Nature 195 brissette rue, 43 Website: www.originenature.com Main Contact: Rachel Durso, HR administrator, Alternate Responsible Person, info@originenature.com, 438-8889481 Palm Gardens Ltd. 3512 56 Ave NW Website: www.palmgardens.ca Main Contact: Chase Elliott, RP, Operations Manager, chase@ palmgardens.ca, 780-267-9832 PharmHouse Inc 709 Mersea Road 11 Staples ON N0P 2J0 Website: www.pharmhouse.ca Pharmhill Inc. Toronto ON M2M 3W2 Phone: 905-296-3900 Email: info@pharmhill.com Potanicals Green Growers Inc. 4715 Paradise Valley Drive Peachland BC V0H 1X3 Website: www.potanicals.ca Phone: 604-238-0005 Ext. 106 Email: med@potanicals.ca Prime Pot Inc. Website: www.orioncannabiscorp. com Phone: 902-818-8653 Email: g.mccarthy@ orioncannabiscorp.com ProgenyBio Agricultural Services Inc. 103-300 Okanagan Ave E Penticton BC V2A 8N3 Website: http://progenybio.com Phone: 250-487-8229 Email: info@progenybio.com Pure Sunfarms 4431 80 Street Delta BC V4K 3N3 Website: http://puresunfarms.com Email: hello@puresunfarms.com Phone: 604-359-8621 PureSinse Inc. PO Box 2247 Brampton ON L6T 3Y9 Website: http://puresinse.com Email: info@puresinse.com Phone: 866-899-7873 Qcgoldtech 517 rang Ste-Julie Est, Saint-André-Avelin QC J0V 1W0 Website: www.qcgoldtech.ca Main Contact: Alain Legault, Directeur Affaires publiques,

Cannabis Prospect Magazine | December 2020

relations gouvernementales et partenariats, information@ qcgoldtech.ca, 514-943-5201

Vancouver BC V6C 1A5 Website: www.rubiconorganics.com Phone: 604-331-1296 Email: info@rubiconorganics.com

Quality Green 69 John Street S. Unit 400 Hamilton ON L8N 2B9 Website: http://qualitygreen.ca Email: info@qualitygreen.ca Phone: 289-426-0470

Sea Dog Farm 1742 Hovey Road Saanichton BC V8M 1S7 Website: http://seadogfarm.ca Email: seadogfarm@gmail.com

Radicle Medical Marijuana Inc. Hamilton ON Website: http://radiclecannabis.ca Phone: 844-RADICLE Email: questions@radiclecannabis. ca Redecan PO Box 138 Ridgeville ON L0S 1M0 Website: www.redecan.ca Email: info@redecan.ca Phone Number: 905-892-6788 Richmond Cannabis Co. Napanee ON Website: www.richmondcannabis.ca Email: info@richmondcannabis.ca Robinsons Cannabis 61 Rockwell Drive Kentville NS B4N 3V7 Website: http://robinsonscannabis. com Email: info@robinsonscannabis.com Phone: 902-681-2349 Rocky Mountain Marijuana Inc. (RMMI) Newell AB Website: http://www.rmmi.ca Email: ir@rmmi.ca Rose LifeScience Inc. 2295 Chemin Ridge Huntingdon QC J0S 1H0 Website: www.roselifescience.ca Phone: 450-264-5434 Rosebud Cannabis Nursery Ltd. PO BOX 459 Salmo BC V0G 1Z0 Website: http:// rosebudcannabisfarms.ca Phone: 403-614-3815 Email: info@rosebudcannabisfarms. ca Royalmax Biotechnology Canada Website: www.maticaenterprises. com Phone: 416-304-9935 Email: info@maticaenterprises.com Rubicon Holdings 505 – 744 West Hastings Street

Segra International 108-21300 Gordon Way Richmond BC V6W 1M2 Website: www.segra-intl.com Phone: 604-284-3204 Email: info@segra-intl.com Seven Leaf 603 Island Road Akwesasne ON K6H 5R7 Website: www.sevenleaf.ca Email: info@sevenleaf.ca Sitka Weed Works Inc. Website: http://sitkaweedworks.com Phone: 250-642-3778 Email: info@sitkaweedworks.com Specialty Medijuana Products Inc. 409 Granville Street, Suite 350 Vancouver BC V6C 1T2 Website: http://choom.ca Email: info@choom.ca Spectrum Cannabis Canada Ltd. 1 Hershey Drive Smiths Falls ON K7A 0A8 Website: www. spectrumtherapeutics.com Phone: 855-558-9333 ext. 122 Email: invest@canopygrowth.com Starseed Medicinal 1 Richmond Street West, Suite 702 Toronto ON M5H 3W4 Website: www.starseed.com Email: info@starseed.com Phone: 844-756-7333 Stewart’s Vertical Farms Inc. Unit 9 - 78 Milltown Blvd St.Stephen NB E3L 1G6 Website: www.stewartfarms.life Email: careers@stewartfarms.life Stigma Grow 255C Clearview Drive Red Deer County AB T0M 1R0 Website: StigmaGrow.ca Main Contact: Chad Hason, Marketing Director, chad@ canadabis.com, 403-464-4541 SublimeCulture Inc. 1500 – 409 Granville Street Vancouver BC V6C 1T2 Website: http://www.mym.ca

LICENSED PRODUCER DIRECTORY (Special type treatment requests by respective companies.)

Phone: 778-522-2261 Email: info@mym.ca

Website: www.flowr.ca Phone: 250-469-4949

Sundial Growers Inc. #200, 919 - 11 Avenue SW Calgary AB T2R 1P3 Website: www.sundialcannabis.com Email: info@sundialgrowers.com Phone: 844-249-6746

The Green Organic Dutchman 6205 Airport Road Mississauga ON L4V 1E1 Website: www.tgod.ca Phone: 888-603-TGOD

The Supreme Cannabis Company Inc. 178R Ossington Avenue Toronto ON M6J 2Z7 Subsidiaries: 7Acres, Blissco Website: www.supreme.ca Email: ir@supreme.ca Phone: 416-466-6265 SugarBud Craft Growers Corp.

634 6th Avenue SW, Unit 620 Calgary AB T2P 0S4 Website: http://www.sugarbud.ca Email: info@sugarbud.ca Sunens Farms Inc. 408 Mersea Road 10 Staples ON N0P 2J0 Synfine Research Ltd. 120 Newkirk Road, Unit 19 Richmond Hill ON L4C 9S7 Website: www.synfine-standards. com Email: sales@synfine.com Phone: 905-737-2702 Tantalus Labs 595 Howe Street, 10th Floor Vancouver BC Website: http://tantaluslabs.com Email: help@tantaluslabs.com Phone: 855-933-3842 10-Ten Vetures 9025 Jim Bailey Road Kelowna BC V4V 1S4 Webiste: www.ten-ten.com Phone: 1-844-420-1010 Email: info@ten-ten.com TerrAscend P.O. Box 43125 Mississauga ON L5B 4A7 Website: www.terrascend.com Phone: 855-837-7295 THC Biomed PO Box 20033 Town Centre, Kelowna, BC, V1Y 9H2 Website: http://thcbiomed.com Phone: 844-842-6337 Email: info@thcbiomed.com The Flowr™ Group Inc. 461 King Street W, Floor 2 Toronto ON M5V 1K4

Thrive Cannabis PO Box 356 Jarvis ON N0A 1J0 Website: http://www.thrivecannabis. ca Rep Contact: Todd Masse, Chief Commercial Officer, tmasse@ thrivecannabis.ca Communications Contact: Corey Herscu, Verb Factory, Media Relations Director, corey@verbfactory.com Tidal Health Solutions Inc 3700 Steeles Avenue West, Suite 900 Woodbridge ON Website: www.tidalhealth.ca Rep Contact: Steve Johnston, CCO, sjohnston@tidalhealth.ca, 289-9811937 Tidal Health Solutions 53 Progress Drive St. Stephen NB E3L 5Y8 Website: http://tidalhealth.ca Phone: 833-275-1420 Email: info@tidalhealth.ca Tilray 1100 Maughan Road Nanaimo BC V9X 1J2 Subsidiaries: Natura Naturals Website: www.tilray.ca Email: tilray@tilray.ca Phone: 844-845-7291 Tricho-Med Corporation 18-2150, rue Sherbrooke Ouest Montreal QC H3H 1G7 Website: www.lgc-capital.com Email: info@www.lgc-capital.com True Leaf Cannabis 5 Clarke Street Grimsby ON L3M 1Y5 Website: http://www.sugarbud.ca Email: info@turningleafgh.com Phone: 905-320-8903 Truro Cannabis Inc. 485 Industrial Ave Truro NS B2N5V2 Website: www.trurocannabis.ca Phone: 888-710-0420 Email: info@trurocannabis.ca Tweed 1 Hershey Drive Smith Falls ON

Website: www.tweed.com Email: visit@tweed.com Phone: 833-818-9333 United Greeneries 5250 Mission Road Duncan BC V9L 6V2 Website: http://unitedgreeneries.ca Email: http://unitedgreeneries.ca Phone: 877-915-7118 Up Cannabis 1540 Cornwall Road, Suite 204 Oakville ON L6J 7W5 Website: http://up.ca Email: info@up.ca Phone: 1-833-UPD-OTCA UpRyze Cannabis Ltd. 9871 279 Street Unit 108, Acheson AB T7X 6J4 Website: https://upryzecannabis. com/ Phone: 780-288-7494 Verdelite Sciences Inc. 560, Industrial Blvd.

Saint-Eustache QC J7R 5V3 Website: http://verdelite.ca/ Phone: 833-316-7603 Email: info@verdelite.ca Viridis Natural Health Products Ltd. Website: https://viridiscannabis.ca Phone: 587-488-4525 Email: admin@viridiscannabis.ca Whistler Medical Marijuana 1330 Alpha Lake Road, Unit 113 Whistler BC V8E 0R6 Website: http:// whistlermedicalmarijuana.com Email: info@wmmc.ca Phone Number: 778-770-1222 Fax: 604-962-3443 ValensGroWorks 230 Carion Road Kelowna BC V4V 2K5 Website: www.valensgroworks.com Email: info@valensgroworks.com Phone Number: 778-755-0052 Vida Cannabis 343 Preston Street, Unit 1100 Ottawa ON K1S 1N4 Website: https://vidacannabis.com Email: info@vidacannabis.com Vodis Pharmaceuticals Inc. 8788 River Rd. Delta BC V4G 1B5 Website: www.vodis.ca Email: sayhello@vodis.ca Vortex Cannabis 13055 Route Arthur Sauvé Mirabel QC J7N 2C3

Webiste: www.vortex-cannabis.com We Grow BC Ltd. Creston, BC Website: www.qwestcannabis.com Phone: 604-751-3288 Email: info@wegrowbc.com West River Cannabis Inc. 531 Highway 376 Pictou County NS B0K 1H0 Website: http://westrivercannabis.ca Phone: 902-262-2024 Email: info@westrivercannabis.ca WeedMD 276 Queen Street West Toronto ON M5V 2A1 Website: www.weedmd.com Rep Full Name: James Williams, Director of Capital Markets & Business Development Rep Email: james.williams@ weedmd.com Phone: 416-605-9031 Agency: Halo PR Communications/IR Contact: Marianella Delabarrera, VP, Communications & Corporate Affairs Communication’s Email: marianella. delabarrera@weedmd.com Communication’s Phone: 416-8976644 Weed Me Inc. Pickering ON L1V 6P7 https://www.weedme.ca Rep Contact: Benny Presman, CoFounder, benny@weedme.ca Whistler Medical Marijuana Corp.

1330 Alpha Lake Road, Unit 113 Whistler BC V8E 0R6 Website: https:// whistlermedicalmarijuana.com Phone: 604-962-3440 Email: info@wmmc.ca Whistler Therapeutics Corp.

201 - 1420 Alpha Lake Road Whistler BC V8E 0R8 Website: www.whistlertherapeutics. com Phone: 604-906-0530 Zenabis Global 666 Burrard Street, Suite 3100 Vancouver BC V6C 2X8 Website: www.zenabis.com Email: info@zenabis.com Phone: 855-936-2247 Zevk Cultivation Inc. 612 Barber Crescent, Weyburn Rep Contact: Muhammad Shahbaz, CEO, mshahbazz@outlook.com, 306-260-9703

December 2020 | Cannabis Prospect Magazine

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Cannabis Prospect Magazine

Advertiser Index Canadian Analytical Laboratories....................................................11 CannTX Life Sciences......................................................................48 Diablo Nutrients...............................................................................13 dicentra Cannabis Consulting............................................................5 Erb & Erb Insurance.........................................................................15 Fanshawe College.............................................................................15 Medz Cannabis (RC Supply)............................................................17 MJBiz.................................................................................................9 Mackie Research Capital Corp..........................................................2 Virox Technologies Inc. (Shyield)......................................................7 West Coast Gifts...............................................................................35

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Cannabis Prospect Magazine | December 2020

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