Cannabis Prospect Magazine - June '22 - Issue 21

Page 22

PRODUCTS SPOTLIGHT

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Atlas Thrive™ CBD Gum

Atlas Biotechnologies Inc., a leading Canadian cannabis company, has announced the launch of Atlas Thrive™ CBD gum, Canada’s first CBD chewing gum, in partnership with NordicCan. This innovative addition to the line of Atlas Thrive™ products provides another convenient, easy-to-use, and discreet way for adults to integrate CBD into their existing health and wellness routines. Atlas Thrive™ CBD gum can be consumed along with complementary Atlas Thrive™ products, including the transdermal patch, gels and tinctures, which use patented pharmaceutical absorption technology. Offered in Vanilla Mint flavour, the gum contains 20 mg of CBD per piece and 200 mg of CBD per pack. First launching in Ontario, Atlas Thrive™ gum will also be available for purchase at various cannabis retailers, including all Canna Cabana locations in Ontario. It will also launch in Alberta along with various medical cannabis platforms, including Shoppers Drug Mart.

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Four Fathers Collaborates with Lehua Brands

Four Fathers Brewing Co., located in Cambridge, ON, released its terpene-infused beer series called “You’re Dope,” available for purchase. The first “You’re Dope” series includes two strains: Lemon Kush Mints and Purple Wedding Cake. Both specialty beers include cannabis terpenes. Four Fathers Brewing Co. has been innovating the “You’re Dope” series by collaborating with PhenoTechTM, part of the Lehua Brands family from California. Relying on its years of experience and utilizing its patented, industry-leading technology, PhenoTech’s team extracts terpene oils from the cannabis plant that can then be infused into a variety of products. For this collaboration, terpene oil has been shared with Four Fathers Brewing Co. and infused into its “You’re Dope” series of beer, allowing the aromas and flavours of the selected strains to shine through. The “You’re Dope” series will be available at Four Fathers Brewing Co. at 125 Guelph Ave, Cambridge, Ontario, in its taproom and retail outlet.

Cannabis Prospect Magazine | June 2022

3 Premium Flower Offerings from 7ACRES

7ACRES Papaya is an indica dominant hybrid known for its highly pungent sweet and fruity aromatic notes. A cross of Citral #3 and Ice #2, Papaya produces beautiful light green buds densely coated with milky white trichomes. Originally bred by Nirvana Seeds as its take on Mango, you can expect a complex aromatic profile of fresh papaya, mango, guava and citrus combined with hints of earthy spice. 7ACRES Jack Haze is a bright green, sativa-dominant strain from 7ACRES in Kincardine, Ontario. It has very high potency potential, and its sweet citrus aroma is created by the terpinolene and nerolidol in its terpene profile.

4 XMG ALT Introduces Grape and Black Cherry

XMB has expanded its winning portfolio with new XMG ALT, delivering the same bold flavours and higher impact (at 10mg THC) as its predecessor, but now with zero sugar and zero calories. Its latest innovation, XMG ALT, answers the call from consumers seeking higher-dose cannabis beverages with low sugar, an insight found through social listening. The introduction of XMG ALT sparks the kick-off of what’s to come for the brand, including the launch of XMG Sodas, which will feature four new flavours: Cola, Cream Soda, Orange and Root Beer, and will be available to Canadians by late spring, in addition to XMG Blue Raspberry and XMG Iced Tea, flavour extensions of the current XMG offering. XMG ALT Black Cherry & XMG ALT Grape will be available at authorized local cannabis stores and authorized online retailers across Canada. To learn more about XMG ALT, visit www.trussbeverages.com/xmg.


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