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Valerie Lollet: Cannabis Wellness with The Plant Department
CANNABIS WELLNESS WITH The Plant Department
BY ALLESSANDRA INZINNA
Weed’s reputation is riddled with misinformation. But where there’s a wound, there’s a remedy, and for all of Valerie Lollett’s clients, that remedy is The Plant Department.
The Plant Department offers coaching sessions for those wanting to explore what weed can do for them, whether in terms of individual advancement or business practices. They preach using cannabis intentionally and responsibly.
They offer consulting sessions for those wanting to break out into the exploding cannabis market and launch a brand. In their $300 to $350 sessions and $150 follow-ups, they offer howto’s on reaching a market audience with their product, which tends to be in the Latinx community for the Miamibased business.
Lollett, founder of The Plant Department, got into the cannabis space after attending a medical cannabis convention in 2017. She had already opened a consulting agency for brands looking to create innovative projects at that time and noticed her clients struggling financially.
It was enough to get her moving. The facts and figures of the plant's healing abilities lit a fire under her in a time where passion was lacking.
Lollett, originally from Venezuela, already knew that the plant was a good friend to her through personal use. However, in Venezuela, the government is not a good friend back to the plant.
“There's a very, very bad reputation for cannabis [in Venezuela],” Lollett says. “It's very overlooked. It's considered a heavy drug.”
Lollett says countries with strict
–VALERIE LOLLETT
cannabis laws are missing out on piles of potential. Proper education on the plant is lacking, and that’s where The Plant Department comes in.
“Education is crucial because we need to change their minds,” Lollett says.
Those with legal access to cannabis, in whatever form, schedule an appointment to learn how it can help them reach a goal. Some come to Lollett wanting to connect with a partner, sleep better, lower anxiety or just relax in general.
But Lollett doesn’t push a joint on her clients. Before recommending cannabis, she delves into each patient on a personal level.
“I'm always presenting facts,” Lollett says. “I try to be balanced. I try to offer different perspectives. I always talk about responsible use, intentional use, knowing your body and using the plant under the guidance of an expert and professional.”
Her clients don’t come in solely to maximize their highs. Her clients—who range in age and gender—come in with an interest in truly learning about what the plant and all its components can do for them.
“It’s not about smoking; it’s about getting to know the plant,” she says. “The components, all the cannabinoids, work with their own bodies to get to the best place for their health.” LEARN MORE AT THEPLANTDEPT.COM
