VA L L E R I E L O L E T T
CANNABIS WELLNESS WITH
The Plant Department BY
ALLESSANDRA INZINNA
Weed’s reputation is riddled with misinformation. But where there’s a wound, there’s a remedy, and for all of Valerie Lollett’s clients, that remedy is The Plant Department. The
offers
convention in 2017. She had already
coaching sessions for those wanting
opened a consulting agency for brands
to explore what weed can do for
looking to create innovative projects
them, whether in terms of individual
at that time and noticed her clients
advancement or business practices.
struggling financially.
They
Plant
Department
preach
using
cannabis
intentionally and responsibly.
facts and figures of the plant's healing
They offer consulting sessions for those wanting to break out into the
abilities lit a fire under her in a time where passion was lacking.
exploding cannabis market and launch
Lollett, originally from Venezuela,
a brand. In their $300 to $350 sessions
already knew that the plant was a good
and $150 follow-ups, they offer how-
friend to her through personal use.
to’s on reaching a market audience
However, in Venezuela, the government
with their product, which tends to be in
is not a good friend back to the plant.
the Latinx community for the Miamibased business. Lollett,
founder
of
The
Plant
space after attending a medical cannabis
CA N N AC U R I O U S M AG.C O M
“There's a very, very bad reputation for cannabis [in Venezuela],” Lollett
Department, got into the cannabis
26
It was enough to get her moving. The
says.
“It's
very
overlooked.
It's
considered a heavy drug.” Lollett says countries with strict
