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urope's leading boat show, the Cannes Yachting Festival, is pleased to welcome you for six days of elegance, world premieres and even more exclusive. With some 550 boats on display, the Yachting Festival is the unmissable event of the year. True to its reputation, the show continues to improve, introducing its guests to the finest yachts, the latest technological innovations in the sector, the manufacturers' newest models, all displayed in a luxurious setting, the city of Cannes and its two emblematic ports, the Vieux Port and the Port Pierre Canto. We are delighted to announce the opening of "La Terrasse", an exclusive exhibition area situated on the rooftop of the Palais des Festivals and dedicated to prestigious brands. Our partners move among the finest yachts in the world. We offer each partner special services for their marketing campaigns. Our teams roll out the red carpet to make this the most prestigious event, living up to all expectations.
Sylvie Ernoult Show manager
The must for luxury Yachting Port Canto
La Terrasse
Palais Super Yacht Extension
Club Vip JetĂŠe
Pantiero Quai Max Laubeuf
Catamaran
Quai Saint-Pierre
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estled in the heart of the French Riviera, the Yachting Festival is a prestigious event unveiling the finest jewels of the sea from all four corners of the globe. In the Vieux Port and the Port Pierre Canto, some 480 exhibitors, half of whom come from outside of France, showcase the jewels of yachting. The Festival welcomes over 50,000 visitors from all over the world, gathered together to experience special moments, full of discovery and emotion.
Sea trials, a fantastic, not-to-bemissed opportunity A unique and privileged opportunity, sea trials give enthusiasts and future owners alike the chance to test the new models introduced as world premiere.
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The Festival in figures
480 exhibitors 59% are from abroad
800 million euros worth of boats on display
(estimated value) 468 in the water 185 yachts measuring more than 18m 116 sailing boats 93 world premieres 50 pre-owned at Port Pierre Canto 35 multi hull boats
550 boats 310 000 m
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total exhibition area
10 km of boats 3,5 km of pontoons 2 sites : V ieux Port,
Port Pierre Canto
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50 035 visitors
47% are from abroad 63% are potential buyers 54% are boat owners 35% own a second home 18% own a boat measuring more than 15m 7% of potential buyers have a budget of over 2 million euros
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65% are from abroad 30 countries represented
accredited journalists
by lifestyle and nautical magazines
media 165 partners 117 million estimated readers (articles and advertising campaign) 295 advertising inserts
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Glamour Passion Seduction
Emotion
Lifestyle
Escape Elegance
La Terrasse
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• The Yachting Festival rolls out the red carpet
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leasure yachting, cars, private aircraft, luxury real estate, jewellery and watch-making, fashion houses, saddlery and leather goods, tableware, gastronomy, interior design, high-tech... luxury is your universe, beautiful materials your reason for living, exceptional your catchword. The Cannes Yachting Festival creates a new area for you, entirely dedicated to prestigious brands and the biggest names in elegance. The Festival affirms its increasingly high-end reputation by launching "La Terrasse" on the rooftop of the Palais des Festivals. Ideally situated close to the VIP Club and the panoramic restaurant, it will enable you to introduce and sell your products, to a clientele who has a love of beautiful objects and yachting. This new special area juts out over, on one side, the Vieux Port with its 500 yachts and, on the other, the bay of Cannes and its Croisette, offering its exhibitors a unique location right in the heart of the show. In this privileged setting, you can showcase your expertise, coordinate your marketing by organising new activities such as fashion shows, product launches, brand reviews, art exhibitions, luxury craftsmanship demonstrations... Your imagination knows no bounds, and neither does ours!
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Tailor-made haute couture
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ecome a partner of the Yachting Festival and associate your brand with the values that the event represents: international reputation, prestige, excellence, style, exclusivity... international yachting haute couture.
Become a partner of the Yachting Festival and you are assured of exceptional publicity and visibility. The show is the place for all kinds of meetings, a place where the customers that matter flock. The Festival quays are open to you to meet new potential buyers and yacht owners and to introduce your customers to the often mysterious and inaccessible world of pleasure yachting.
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• Between land and sea, together we build a personalised project aimed at sublimating your brand
• Signing of the communication - Your logo on the advertising campaign valued at over 1 million euros and distributed to more than 34 million readers from the higher socio-professional categories (lifestyle and business press, nautical press, international and French), - Your visual presence in all our marketing materials (Le Mag*, Yachting Guide**, catalogue ...).
Visual presence - Your logo displayed on various billboards in the ports and the city of Cannes, - Sea shuttles featuring your company colours, - Signing of admission tickets, entrances and other areas, - Showing your film on the screens, gifts for a targeted audience, carrying straps, official bags, ground markings...
Display and promotion of your products - A display stand, - An original display promoting your expertise and story, - A showcase featuring your products in the receptive areas.
Event and PR operations - Create your own event at the heart of the main event: fashion show, prize draws, private party, gala dinner..., - Invite your customers to the main Yachting Festival events of the week: welcome cocktail, official Festival party, World Yacht Trophies & Parade, - Look after your guests and offer them our Riviera programme (see page 16). *Le Mag (official show magazine) is distributed in the Air France lounges at Orly and Roissy Charles de Gaulle airports during the summer. ** The Yachting Guide brings together information of the Festival, the city of Cannes and our partners. It will be sent out with the personal VIP and Riviera cards and delivered to our partners' selected top level customers as well as displayed in the suites of the Palaces along La Croisette and in the PACA region.
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Riviera & VIP Programmes
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he Riviera programme offers both you and your customers an unforgettable experience and first class services. Each of our Riviera members is unique and will be able to discover the Festival and all its wonders while benefiting from an exclusive programme. As a supplement to our Riviera programme, we propose additional services (transport by helicopter, dining on a yacht, wine tasting...) to make your visit to the Festival very special.
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• A unique and unforgettable experience
• Riviera card Each Riviera guest will receive a personal, non-transferable card valid for two people during the six-day Festival. As well as privileged access to the Festival, this card also offers its holders the following exclusive services: - An exclusive guided tour of the Festival aboard one of the organisation's yacht tenders to admire the finest yachts from the water, - Priority access to the yachts from the leading international shipyards, - Transfer by helicopter from the airport directly to the show or flying over the Festival and the Lérins islands, - Priority use of the official courtesy cars, - Access to the VIP sea shuttle service which links the Vieux Port and the Port Pierre Canto, - Permanent access to the VIP Club, - Concierge services (preferential rates with our partners for a trip by private jet or helicopter, custom reservations...), - Option: invitation to the World Yachts Trophies & Parade on the Carlton beach on Saturday night (subject to availability).
VIP card The VIP card is valid for two people either for one day or for the six-day Festival. As well as privileged access to the Festival, this card also offers its holders the following services: - Official courtesy cars (subject to availability and limited to 2 journeys for the one-day card or 4 journeys for the six-day card), - Access to the VIP sea shuttle service which links the Vieux Port and the Port Pierre Canto, - Permanent access to the VIP Club, - Concierge services (preferential rates with our partners for a trip by private jet or helicopter, custom reservations...).
Each Riviera and VIP card will be sent by the organiser together with the VIP guide of the Festival: the Yachting Guide.
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The VIP Club: the art of hospitality
• Luxury, calm and exception at the VIP Club
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ocated on "La Terrasse", the VIP Club offers its guests panoramic view over the yachts displayed in the Vieux Port.
Overlooking the show, the VIP Club also offers its guests an idyllic setting in which to relax away from the busy walkways. It is a place where guests can relax, organise business meetings or simply enjoy this privileged location. The VIP Club provides the services of a concierge for the confort of its members. The VIP Club is the essential place of the Festival to enjoy a glass of champagne and some canapĂŠs! VIP Club by... Associate your brand to the VIP Club and your name will resound during the entire Festival. The VIP Club signature will provide you with important visibility among a privileged target audience. Your brand name will be on all the VIP and Riviera cards as well as on the Yachting Guide, the signage and the communication of the area. The fitting out and decoration of the venue will be undertaken in accordance with your wishes. Welcome your customers and organise a special PR campaign The VIP Club can be booked for private breakfast, cocktails, fine wine and spirit tasting, caviar tasting, dishes prepared by starred chefs...
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Testimonials
«For Ferretti Group, it has been a good show... I’m very happy because the expectations are met and in some ways are exceeded». Alberto Galassi Ferretti Group – CEO
«The Cannes show is a major event for us. I was really surprised by the quality of visitors. From memory, over many years, I have never seen so many Russians, Chinese, Turks, visiting our boats and working with us. It's an amazing place for us. We are very happy to be here». Jean-Paul Chapeleau
«The Cannes Yachting Festival is a kind of hopefully turning up of the market. People is willing to enjoy life again and to look forward with new project». Massimo Perotti Sanlorenzo – Chairman
Jeanneau – General Manager
«The show is getting more and more international. We have had some very interesting negotiations and already some concrete results in terms of sales». Giovanna Vitelli
Azimut-Benetti Group – Board member
«The Cannes Yachting Festival is getting bigger and bigger every year with more brands, more competition in the luxury markets, with customers coming from everywhere in the world». Thomas Gailly CNB Yacht Builders – Sales Director
«The result of this exhibition is very good for Volvo Penta. The customers are very interested by the new solution, specially the shipyards». Sylvain Blanquet
Volvo Penta – Dealer Business Area Manager
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«It’s truly the boat show where you meet the most international clientele. And people were truly coming at the show to make their selection…. Now the Cannes boat show that was renamed Cannes Yachting Festival is really the place where people come for shopping. They might not decide immediately after the show but in the weeks to come or the months to come we know the feedback will be excellent and we have the insurance that we will get business out of that show». Michel Karsenti
Oceanic Yachts – Chairman of the board
«It’s a sort of renascence, a good feeling that has come again in this place».
«Very high quality people and we see multihulls going from 35 feet up to 102. So this is just amazing. This is attracting a lot of foreign customers for us. So it’s an excellent venue and important for us to be at the show». Yann Masselot
Lagoon Catamarans – Director
«We are always very pleased to come here, to launch new products, sign new contracts, and discover new customers». Julien Le Feuvre
Dometic Group – Head of Marine OEM – EMEA
«…The quality of the customers is very very high».
«For Burgess this has always been a great show to start the autumn show season with. This year has been absolutely no exception. And I think the main point to take from the Cannes show, year on year, is the growing potential and strength for the semi-custom market».
Wolfgang Pernsteiner
Georgina Menheneott
Simone Marconcini
Logica Yachts – General Manager
Dominator – Owner
Burgess – General Manager: semi-custom yacht division
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In one click, discover:
The Yachting Festival movie
A selection of photos The brochure
www.cannesyachtingfestival.com