30,287 copies distributed monthly – to every rural mailbox in Canterbury and the West Coast
November 2020 Edition
INSIDE
THIS EDITION
Talking the talk: West Coast dairy farmer Katie milne, who was the first female President of Federated Farmers in its 118-year history, has been recognised for her work by being named the 2020 Agricultural Communicator of the Year.
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West Coast dairy farmer wins communicator prize
Consistency of message, persuasiveness and common sense during a time of rural upheaval has seen former Federated Farmers President Katie Milne named 2020 Agricultural Communicator of the Year.
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The cash prize and pounamu trophy was presented to Milne by sponsors Ravensdown at the New Zealand Guild of Agricultural Journalists and Communicators awards night in Wellington last month. Milne, a dairy farmer on the West Coast, was the first female President of Federated Farmers in its 118-year history and served between 2017 and 2020. She advocated on behalf of farmers affected by M-bovis and helped spearhead the subsequent eradication programme. More recently she argued powerfully to have primary sector businesses recognised as essential services during the Covid-19 lockdown. Milne told the awards night audience the secret is to believe in the indelible importance of the primary sector to New Zealand
and to know first-hand the efforts of farmers to leave their land better than they found it. “We do the best we can with the current tools, knowledge and resources we have available,” Milne said. “As our knowledge changes over time so do our farming practices - we need to trust our farmers to come up with innovative solutions to the challenges modern food production faces around producing more food from a carefully designed footprint.” Guild president Jackie Harrigan said Milne’s win was justly deserved as she had communicated skilfully and tirelessly during a period of extraordinary pressure and change in the rural sector. “Katie is persuasive because she knows and believes what she talks about. She has convinced sceptical politicians, officials and public about the immense work that farmers
are doing to improve freshwater, emissions, biodiversity, pest management and animal welfare,” Harrigan said. “She has in turn convinced sceptical farmers to work even harder in all these areas on top of their essential work creating food for humans or livestock. “Katie believes it is possible for New Zealand farming to prosper in an environmentally aware world, and those she talks to soon end up believing it as well.” Ravensdown chairman John Henderson praised Milne’s astute representation of views of farmers. “Katie believes farming can always be smarter and needs to continue to improve. Ravensdown shares that belief and is delighted that the judges recognised how important her talent for communication has been to the sector,” Henderson said.