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December 2020 Edition
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Revenue generation: It’s being estimated that sales from the rescheduled Agfest West coast will eventually rise to over $18 million.
Agfest West Coast exceeds expectations
Organisers of this year’s Agfest West Coast were delighted with the response to the rescheduled event held in Greymouth in mid-November.
❚ by Kent caddick The organisers were forced to cancel the original event scheduled for March due to Covid-19 pandemic lockdown restrictions. However, when Christchurch’s annual New Zealand Show was also canned for the same reasons Agfest organisers saw an opportunity to reschedule their event as lockdown restrictions were eased for the November weekend freed up by the Show cancellation.
It was a decision which paid off in spades as over 20,000 people made the trip to Greymouth for the two days of Agfest West Coast, which is held every two years. One of the event organisers Tracey Anderson said that was up to 10,000 more people than had attended previous Agfest events. She estimated the weekend had pumped more than $5 million into the West Coast economy. “We even had people from as far away as
Auckland who said they were coming down for the event but were also taking some additional time to spend travelling around the Coast.” Anderson said one of the most pleasing aspects of the event was the amount of business that was done over the weekend. “We had a motor vehicle dealership which sold eight vehicles over the weekend and they had been at the last two Canterbury Shows and sold nothing.
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