Annual General Meeting
Capricorn Enterprise I 2014/15 Report
CAPRICORN
capricornenterprise.com.au
Who is Capricorn Enterprise? Capricorn Enterprise is one of Queensland’s official thirteen (13) membership based Regional Tourism Organisations, of which six are Regional Development Organisations as recognised by Tourism and Events Queensland and the State Government. Our Tourism footprint covers the larger part of Central Queensland from the Central Highlands to the Keppel Islands (including the Sapphire Gemfields, Carnarvon Gorge/Sandstone Wilderness, Emerald, Mount Morgan, Rockhampton, Capricorn Coast and Keppel Islands). Our Economic Development footprint is the Rockhampton and Capricorn Coast Region.
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LIVE WORK PLAY INVEST
Contents Message from the CEO & Chairman
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Board Members
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Priority Projects
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Economic Development
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Tourism/Destination Marketing
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Industry Development
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Digital Marketing
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Events Sponsorship and Support
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Visitor Information Centres
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2014/15 Volunteers
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Capricorn Launch Pad
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Capricorn Region ‘Hero Experiences’
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2014/15 Members
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Our Mission Statement Capricorn Enterprise is the pro-active foundation to advance innovative and sustainable growth; and to establish this region as the leading Queensland destination to LIVE, PLAY, WORK AND INVEST.
www.capricornenterprise.com.au
2014/15 Capricorn Enterprise AGM Report
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Message from the Chairman and Chief Executive Officer
Mary Carroll Chief Executive Officer
1st July 2015 marked the fifth anniversary of Capricorn Enterprise; - an important milestone for our Organisation which has continued to achieve significant results on a modest annual operating budget on behalf of our Members, sponsors and stakeholders.
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Despite the state’s mining downturn and the impacts of TC Marcia on Friday 20th February, domestic visitation to our Capricorn region and the greater Southern Great Barrier Reef (SGBR) destination has achieved year ending growth to every quarter in the past financial year (Sep 2014, Dec 2014, March 2015 and June 2015). Our international source markets have also shown consecutive growth year ending to the December 2014, March 2015 and June 2015 quarters for both the Capricorn region and the greater SGBR destination. These results have not just ‘happened’ – they are due to a strategic, collective and collaborative focus on product development, management and marketing within our region to achieve visitor growth in business travel, leisure and those visiting friends and relatives (VFR). In 2014/15, Capricorn Enterprise embarked upon the largest single Contestable Grant Project on behalf of our Southern Great Barrier Reef (SGBR) Regional Tourist Organisation (RTO) partners and Tourism and Events Queensland (TEQ). SGBR PROJECT 2020 was thanks to a significant financial contribution by the three RTO’s (Capricorn, Gladstone, Bundaberg) with matching state government funds (total project $190,000), whilst demanding substantial human resources from within our Capricorn Enterprise team. The implementation and results of this digital marketing project was deemed so successful, it has been nominated for a 2015 Queensland Tourism Award for Destination Marketing. A dis-continuation of funding by TEQ for Tourism Industry Development programs in 2014/15, meant alternative funds had to be sourced to continue successful operator training such as Digital and Trade Mentoring. Federal government funds administered via the state government through Queensland Tourism Industry Council (QTIC) provided contestable funding for RTO’s to fill this void. Capricorn Enterprise contributed $20,000 with matching government funds to deliver three (3) industry training programs (Digital Mentoring, Trade Mentoring, Qld Tourism Award submission writing) for our Members in 2014/15.
www.capricornenterprise.com.au
Graham Scott Chairman
Capricorn Enterprise also committed funds to the initial ‘Economic Gardening’ business workshop in early February 2015, a pre-curser to our inaugural intensive Economic Gardening business program to be conducted in 2015/16 thanks to a Federal government grant program supported by local government. This is an interesting project first rolled out in The Illawara region in NSW focusing on improving existing businesses facing an economic downturn. A number of our regional Priority Projects have progressed significantly during 2014/15 with the Capricorn Enterprise team providing economic development support across a broad spectrum of business and industry, including tourism, retail, health, education, agriculture, water infrastructure, defence, transport, mining and resources. In August 2014, Capricorn Enterprise in partnership with CQUniversity, prepared a joint submission to the Prime Minister in response to the Northern Australia Green Paper which had omitted Central Queensland between the Tropic of Capricorn and Townsville all the way to the western border. Capricorn Enterprise collated twenty five (25) signatures from Mayors, State and Federal Members (bi-partisan), RDAFCW (Regional Development Australia Fitzroy Central West), economic development organisations, chambers of commerce and business groups across this huge geographical footprint. In response, a week later, Prime Minister the Hon Tony Abbott visited Rockhampton as a guest of Federal Member for Capricornia Michelle Landry, where he acknowledged that Eden Bann and Rookwood Weirs on the Fitzroy River were critical water infrastructure projects for the region’s agricultural future. The Northern Australia White Paper subsequently included Rockhampton city, acknowledging the importance of Central Queensland industries.
“Capricorn Enterprise, with its very engaged CEO, has been able to play a very prominent role in QTIC’s statewide work to advance the interests of our industry.
In September 2014, Capricorn Enterprise again prepared a joint submission, this time to the State Treasurer the Hon Tim Nicholls, signed by the Mayors/Acting Mayors of the six (6) Local Government Authorities of CQROC (LSC, RRC, CHRC, Banana, Gladstone, WASC) to outline our collective Priority Projects for Central Queensland, should the LNP government achieve its asset recycling agenda.
Through Ms Carroll’s leadership and support as the Chair of Queensland’s RTO Network, as a Director of QTIC and as a member of such important committees as the Drive Alliance, Capricorn’s regional interests have been strongly represented at every possible turn.
Signatories to this submission agreed that the lower Fitzroy Infrastructure Projects (Eden Bann and Rookwood Weirs) was the single most important Priority Project for Central Qld. The agreed top three Priority Projects for the Rockhampton/Capricorn Coast region was the Convention Centre as stage one of the Convention Centre/Stadium project, the Rockhampton Riverfront redevelopment and the Yeppoon/Capricorn Coast foreshore redevelopment. In January 2015 a new state Labor government was elected, with Capricorn Enterprise again presenting our regional Priority Projects to the Premier and her Ministers at Community Cabinet in Rockhampton 24-25 May 2015.
It is a credit to a regional organisation with limited resources to be so well respected amongst industry and government.”
In recognition of the economic recovery uplift needed for the region post TC Marcia, the state government announced in their first state budget handed down in June 2015, $25 Million for the Yeppoon Foreshore Redevelopment and $15 Million for the Rockhampton Riverfront Redevelopment. It has been due to this collective and collaborative leadership approach by Capricorn Enterprise, our respective political leaders and our industry partners across subsequent governments over the past five years which has achieved significant results for our region. None more than the substantial partnership between Capricorn Enterprise and Livingstone Shire Council, our largest single financial contributor. Funding support for both Tourism and Economic Development Activity as well as provision of rental assistance for our head office in Rockhampton has been our financial savior during the 2014/15 financial year. This partnership has delivered significant state and federal government funding ($53Million dollars at last count) to the Capricorn Coast in critical infrastructure projects through close collaboration. Capricorn Enterprise works exceptionally hard in focusing on a positive direction with positive people and we sincerely thank our dedicated Staff, Visitor Information Centre volunteers, volunteer Directors and Committee Members and you, our Members in achieving another very successful year in delivering Destination Marketing, Investment Attraction, Business Support, Tourism and Visitor Services.
Daniel Gschwind Chief Executive, Queensland Tourism Industry Council
Visitors to our region - 94% Domestic and 6% International.
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Top 5 International source markets - UK, Germany, NZ, North America, France
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Top visitor activities: Eating out, VFR, Shopping, General sight seeing, Pubs/ clubs, Beaches.
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Average spend per visitor per visit to CQ is $540 (Qld is $877)
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Average spend per visitor per night to CQ is $113 (Qld is $144)
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Number of beds – Rockhampton Region (3,867), Central Highlands (3,614), Capricorn Coast (2,076)
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Mary Carroll Chief Executive Officer
Graham Scott Chairman
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Member for Capricornia Michelle Landry hosts Prime Minister the Hon Tony Abbot to Rockhampton and meets Capricorn Enterprise Board Members.
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Chairman Graham Scott and CQUniversity Vice Chancellor Professor Scott Bowman meet newly elected State Minister for Education and Minister for Tourism, Small Business the Hon Kate Jones.
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Premier Annastacia Palaszczuk hosts Chairman Graham Scott and Prof Scott Bowman at an official welcome reception at Parliament House in Brisbane
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Speaker of the House the Hon Bronwyn Bishop visits Rockhampton and attends a Capricorn Enterprise Business Leaders Lunch.
Board Members 2014/15 Steve Leighton
Ergon Energy Nb: Bob Pleash – alternate Director to Steve Leighton, Ergon Energy
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Heather Peirano Piranha Insurance
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Julie Tanner
Tanner Consulting (to November 2014)
Graham Scott
Geoff Murphy
Sandy Murdoch
Professor Scott Bowman
Calibre Consulting Chairman
JM Kelly Group of Companies Vice Chairman
Concept Properties Oshen Yeppoon
Vice Chancellor CQUniversity
Maria Harms
Rod Harms Rural
Ian Mill
Mercy Health & Aged Care Central Queensland Ltd (to October 2014)
Former Board Members 2014/15
Audit Risk Management Committee (ARMC) Maria Harms CA Rod Harms Rural
Wayne Litherland Herron Todd White
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Darren Smith FCA
Kennas Chartered Accounts
“Queensland’s strength lies in the diversity of its tourism destinations and the warm hospitality in regions like Capricorn. Tourism and Events Queensland values our partnership with Capricorn Enterprise as a key stakeholder in the Regional Tourism Network. The joint response to support industry following TC Marcia this year was an example of that partnership. There is also great potential in the continuing joint promotion of the Southern Great Barrier Reef and the range of experiences on offer. I congratulate Mary and the team on their five year anniversary and their leadership in promoting tourism in the Southern Great Barrier Reef region. We look forward to working closely with you in the future to deliver benefits for the local tourism industry in the period ahead.” Leanne Coddington, CEO Tourism and Events Queensland
www.capricornenterprise.com.au
Finance
Janelle Kerr
Financial Controller
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30 Year Qld Plan Themes Regions Half of Queensland’s population lives outside South East Queensland.
Priority Projects
Priority Projects
Infrastructure The right infrastructure is delivered in the right place at the right time.
Convention Centre & Stadium
Economy
1000 seat convention centre & multi purpose facility, supporting the CQNRL Bid
Queensland has the highest income, trade and employment levels in Australia. Our bright ideas have real economic and social benefits.
Health Aboriginal and Torres Strait Islander Queenslanders have the same life-expectancy as non-Indigenous Queenslanders. Queenslanders have the lowest incidence of preventable diseases in Australia.
Education
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100 per cent of Queensland children have basic literacy and numeracy in primary school. Education is highly valued by all Queenslanders.
Environment Queensland has the best balance of environmental protection and economic development in Australia.
Community Increase the wealth of all Queenslanders while achieving Australia’s narrowest gap between the wealthy and the poor. Queensland has the highest rates of volunteering and community participation in Australia. Anyone who makes Queensland their home has employment opportunities and is welcomed into the community.
People Double the proportion of Queenslanders over 55 years who participate in the community and workforce. Aboriginal and Torres Strait Islander Queenslanders have the same workforce participation as non-Indigenous Queenslanders. Queensland is the best place to live in Australia.
Governance Queenslanders are highly satisfied with the way governments deliver for their communities.
www.capricornenterprise.com.au
Coastal Foreshore & Rockhampton Riverbank/ CBD Revitalisation Fitzroy Agricultural Precinct as part of “Growing Central Qld” Development of Eden Bann and Rookwood Weirs on the Fitzroy River to develop our agricultural industry
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Health Precinct Promoting the Rockhampton/Capricorn Coast region as a major health hub (50% of CQUniversity student enrolments are in Health and Aged Care)
Relocation of State and Federal Government Departments to Rockhampton Region Department of Agriculture and Fisheries (DAF) and Department of Natural Resources & Mines (DNRM). Existing facilities such as abattoirs provide strong foundation
Implementation of Capricorn Destination Tourism Plan (DTP) 2014 - 2020 Rockhampton Regional Airport Great opportunity for customs and international status. Customs during Military exercise; opportunities for agriculture, health, education expansion with international airport; growth of aviation industry
2014/15 Capricorn Enterprise AGM Report
Economic Development The primary focus of the Economic Development Unit throughout 2014/15 was to attract business interest and investment attained through external promotions and the provision of industry development via business forums and the Business Leaders Lunch Series. The provision of up to date statistical information to investors is a critical service conducted by the unit, as well as driving our regional Priority Projects: Agriculture Precinct and Health Hub.
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Yeppoon
PRIORITY PROJECT UPDATE
Industry Forums
Fitzroy Agricultural Precinct as part of “Growing Central Qld” (including the development of Eden Bann and Rookwood Weirs on the Fitzroy River to develop our agricultural industry).
Significant progress has been made in progressing three of our Priority Projects throughout the year, firstly with the launch of the Growing Central Queensland Prospectus at BEEF 2015, and with the special mention of the upgrading of the Fitzroy River Rookwood and Eden Bann Weirs in the Australian Governments ‘Agricultural Competitiveness White Paper’. Health Precinct – Promoting the Rockhampton/Capricorn Coast region as a major health hub. Neil Lethlean Economic Development Manager
The establishment of the Health Alliance has resulted in the formation of a health collaborative that supports health initiatives across the region. The development and launch of independent promotional recruitment videos for all members of the health alliance is one example of the cooperative efforts. Relocation of State and Federal Government Departments to Rockhampton Region.
Carmel Humphries Economic Development Project Officer
www.capricornenterprise.com.au
The opportunity identified by CQUni to host the Department of Agriculture’s Rural Industries Research & Development Corporation [RIRDC] has been supported by Capricorn Enterprise.
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August 29th 2014 featuring: Chinese Agricultural Forum, Steve Abbot, Partner KPMG – “Demystifying Chinese investment in Australian agribusiness (51 attendees)
Business Leaders Lunch Series The successful continuation throughout the 2014/15 year of our Capricorn Enterprise Business Leaders Lunches included: n
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August 15th 2014 – featuring: Rob McConnel, Corporate Finance Partner, and Geoffrey Cann, Consulting National Director, Oil and Gas, Deloitte – “25 Reasons to be Optimistic about Australia’s Growth” (63 attendees) November 3rd 2014 – featuring: The Hon Bronwyn Bishop MP, Speaker of the House of Representatives, Member for Mackellar (45 attendees) March 11th 2015 – featuring: David Cassidy, National General Manager NBN for Telstra Business (35 attendees) June 3rd 2015– featuring: Jack Archer, Chief Executive Officer designate, Regional Australia Institute John Cass, General Manager, Substations, Ergon (44 attendees)
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February 11th and 12th 2015 Economic Gardening Program. Two forums and a workshop, Trevor James, Economic Development Manager, Shellharbour City Council and Takahiro and Joanna Kubota, Global Solutions Strategies – “How to Grow your business” (60+ attendees)
Partnering with our community “Communication 2 Careers” (C2C) Events: n Rockhampton Girls Grammar School – August 19th 2014. n St Brendan’s College – Yeppoon. September 3rd 2014. n Rockhampton High School – September 9th. 2014. n St. Ursula’s College – Yeppoon. November 21st 2014. n Rockhampton Girls Grammar School – March 26th 2015. n Emmaus College – May 21st 2015. n St Ursula’s College – June 25th.
Australian Industry Defence Network [AIDN] –QLD Distribution of tender and other opportunities for Defence.
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Economic Development
Economic Development 12
Rockhampton
Economic Development Management Committee Meetings Members n n n n n n n n n
Dennis Bryant, Master Builders. Wayne Litherland, Herron Todd White. Lauren McGregor, ADDA (The Australian Drug Detection Agency). Chris Harris, CT Harris & Company Vernon Brown – Suncorp [replacing vacancy by Rob Ludwig] Amanda Tippins-Kirk, Stockland Rockhampton [replacing vacancy by David Fenwick] Prue Hinchliffe [replacing vacancy by Brittany Lauga]. Colin Strydom, Design and Architecture. [replacing vacancy by Chris Hewitt] Jason Spence – IAssist. [replacing vacancy by Marilyn Steel]
Retiring Members 2014 – 2015 n
Chris Hewitt, Flinders Hyder n Marilyn Steel, Rowland P/L n Brittany Lauga, CQG Consulting
www.capricornenterprise.com.au
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Rob Ludwig, Leading Edge Telecoms David Fenwick, Stockland Rockhampton
During 2014/15 Capricorn Enterprise was a Member of:
Capricorn Enterprise liaised/partnered with:
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Chamber of Commerce & Industry (CCIQ)
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Tourism and Events Queensland (TEQ)
Meetings
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Queensland Tourism Industry Council (QTIC)
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Central Highlands Development Corporation (CHDC)
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Queensland Resources Council (QRC)
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Gladstone Area Promotion & Development Ltd (GAPDL)
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Caravanning Queensland
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Bundaberg North Burnett Tourism
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Queensland Master Builders
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Shop 4703 (Yeppoon)
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EDA (Economic Development Australia)
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CapLaunchPad
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Australian Industry Defence Network (AIDN)
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Mount Morgan Promotion & Development (MMPAD)
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Australian Institute of Company Directors (CEO – MAICD)
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Capricorn Chamber of Commerce (CCC)
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Volunteering Queensland
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RIG (Resource Industry Group)
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Fitzroy Basin Association (FBA)
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Capricorn Coast Business Alliance
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CQNRL Bid
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Rockhampton City Centre Advisory Committee
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RACQ (Royal Automobile Club of Queensland)
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Yeppoon CBD Think Tank
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REIQ (Real Estate Institute of Queensland)
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Stanwell Community Partnership Fund
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ATEC (Australian Tourism Export Council)
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Gracemere Industry Group
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QICA (Qld Information Centre Association
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Gracemere Community Voice
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Busi Women
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Local and State government departments
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Wednesday – July 16th 2014. Friday – August 15th 2014. Wednesday – September 17th 2014. Wednesday – November 11th 2014. Tuesday – February 17th 2015. Tuesday – March 24th 2015. Tuesday – May 12th 2015. Tuesday – June 23rd 2015.
Statistical Provision n
Data requests (from population projections to super yacht statistics, from building approval numbers to dwelling projects) for members and media, investors and businesses n Assistance with statistics for grant applications n Economic report – updated twice (August and February) n Webpages – updated statistical content as necessary
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Tourism/ Destination Marketing
Advertising
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Mt. Etna Caves
TOURISM MANAGEMENT COMMITTEE Committee Members Deanne Bowd Tourism Marketing Manager (from November 2014)
Emily Szylvestr Marketing Co-ordinator (Part-time)
Visitor guides 2015 Visitor Guides: released Dec 2014. Distributed to VICs Qld wide, uploaded on to Capricorn Holidays, Capricorn Enterprise, SGBR, Queensland.com, RACQ VTIC, DIG websites.
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Sandra Hobbs, Central Highlands Development Corporation (CHDC)
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Gerry Bourke, Quest Rockhampton
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Jonathan Dean, Mercure Capricorn Resort (replaced by Mat Finch)
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Ann Augusteyn, Capricorn Caves
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Grant Cassidy, Cassidy Group
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Geoff Mercer, Great Keppel Island Holiday Village
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Monica Sidhu, Central Highlands Regional Council (CHRC)
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Ken Kayes, Mt Hay Gemstone Tourist Park
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Glenys Hurley, Villa Mar Colina Yeppoon
Famils
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Meetings
Krista Brown Tourism Marketing Manager (to November 2014)
www.capricornenterprise.com.au
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Thursday 10th July 2014
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Friday 8th August 2014
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Thursday 22nd January 2015
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Wednesday 18th March 2015
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Thursday 11th June 2015 (breakfast with Shadow Tourism Minister)
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Wednesday 15th July 2015
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Capricorn Coast hosted Y Travel Blog, Australia’s number one Travel Blog with… – 203,000 monthly unique visitors, 4.3 million followers on Pinterest, – 27,000 twitter followers, 23,000 facebook fans. The family visited Coolwaters Holiday Village, Capricorn Caves and Koorana Crocodile Farm. Donna Kramer, a writer for News limited Escape’s Family column visited the Gladstone/Yeppoon region with her family to write a story for Escape pages of the Sunday Mail (circ 415,000) and online nationally. Christina Pfeiffer – Travel there Next, participated in a soft adventure famil that included Byfield 4WD trip, Sailing the Keppels and a heli tour. Monthly Unique Visitors web – 40,000. Facebook: 14,000 +, Twitter: 8,000+, Instagram: 1,900+. Blogger Famil – ‘Stub your toe on a fortune’ saw 3 bloggers visit the Sapphire Gemfields, resulting in a multitude of blog posts, a feature in NRMA Living Well website, and On The Road Magazine.
Spirit Inflight Magazine - Qantaslink n Spirit of Regional Australia: A 3 page Events feature has been published in the Winter 2014 edition of Spirit of Regional Australia, Qantaslink’s Inflight Magazine. The magazine cover also features Carnarvon Gorge as the hero shot. n Spirit of Regional Australia: A 3 page feature has been published in the Spring 2014 edition of Spirit of Regional Australia, Qantaslink’s Inflight Magazine. Gateway Business and Industry Park, Capricorn Coast. n Spirit of Regional Australia: A 4 page feature has been published in the Summer 2014/15 edition of Spirit of Regional Australia, Qantaslink’s Inflight Magazine – features Rockhampton and Capricorn Coast. n Spirit of Regional Australia: A 4 page feature has been published in the Autumn 2015 edition of Spirit of Regional Australia, Qantaslink’s Inflight Magazine – features Qld’s Central Highlands, Yeppoon, Beef Australia. n Spirit of Regional Australia: 4 page feature has been published in the Winter 2015 edition of Spirit of Regional Australia, Qantaslink’s Inflight Magazine – features Regional Winter Events. Queensland Caravan Parks Directory – A full page ad has been placed in this annual publication. 500,000 readers. Apollo Magazine – DPS Advertising in Apollo Magazine. This advertisement showcases 2 key self drive itineraries and has a print run of 30,000 copies for 12 months. RACQ Qld/Aus Map: secured cover of 3rd edition with image of Yeppoon Queensland Rail TV – supplied SGBR videos for onboard channels RACQ Virtual Information Centre (three virtual VIC’s Emerald, Rockhampton, Yeppoon) – on-line brochure stand providing e-books including our official Visitor & lifestyle Guides, Maps, Highway Guides
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Campaigns n
Summer Campaign: aired in November/December across Imparja and WIN Rockhampton, promoting GKI, Rockhampton, and Capricorn Coast. This included 30 second commercials updated with new branding, played on rotation.
Creek to Coast Aired May 23, with Capricorn Caves and Coolwaters Holiday Village featured in an episode produced in partnership with Caravanning Qld.
Roadside Billboards
Recovery Campaign: aired in March promoting GKI, Rockhampton, Capricorn Coast. 30 second commercials played on rotation throughout March on Imparja, and WIN Rockhampton, Mackay and Widebay. 30 second GKI commercials aired in State of Origin game 1 and 3 across Wide Bay, Rockhampton, and Mackay, with bonus spots placing across the following week.
Better Homes & Gardens
2 North of Rockhampton (Bruce Hwy) = Great Keppel Island, Capricorn Coast.
Television Queensland Weekender n n n n
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Capricorn Way Signage Project Barcaldine to Rockhampton (Yeppoon)
‘Creative Capricorn’ story with Kate Leahy aired Saturday 23 August. Rosslyn Bay Wellness Retreat aired 9 August. ‘Scooting around Yeppoon/Capricorn Coast’ aired on 22 September. Mt Etna Bat Cleft Tour operated by Qld National Parks & Wildlife Service and Quest Apartments Rockhampton featured on 20 September. Gemfest-Festival of Gems and the Sapphire Gemfields (Rubyvale Gem Gallery, Miners Heritage & Ramboda Homestead) featured on 11 October. Carnarvon Gorge story aired as a repeat on February 7 as part of the Summer Series Favourites. Local girl Anna Daniels explored Great Western Hotel, Koorana, Quality Hotel Regent, Quay St Heritage precinct. Aired 21 March. On April 5 a Queensland Drives special included the Capricorn Highway with a focus on Emerald and the Central Highlands. Chris Parsons showed off our region on air June 6 with an entire episode dedicated to Capricorn Coast. Operators including – Skydive Capricorn, Cruisin’ By Beach Hire, Coastal Funk, Capricorn Caves, and featured Yeppoon and GKI.
Johanna Griggs and Fast Ed featured a Recipe Road trip around the region, including 3 stories on Pineapples, Beef and Seafood. Aired 10th December, and repeated on 3rd April as part of recovery activity.
4 South of Rockhampton (Bruce Hwy) = iPhone app, Rockhampton, Capricorn Coast & Great Keppel Island.
Entry to Yeppoon.
Weekend Sunrise On 13 and 14 June, 12 live weather crosses with host Nuala Hafner, from Keppel Bay Marina, GKI Putney Beach and GKI Hideaway. Featured interview talent – Arthur Hunt and the lads (Yeppoon Coastguard), Vicki Lomasney (Sail Capricornia), Steve Bishopric (Nob Creek Pottery Byfield), Kylie Wilson (Keppel Bay Marina), Geoff Mercer (Great Keppel Island), local produce. Special mentions were included for Freedom Fastcats and Keppel Blue Relaxation Spa at Rosslyn Bay Resort. At a cost of $25k, this activity is valued at $1.6m. Escape with ET
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Aired 30 May and 6 June, featuring chairman Graham Scott and daughter Molly, fishing the waters of Keppel Bay. What’s Up DownUnder
Television
Discovery Holiday Park Rockhampton and The Ascot Hotel were featured on September 6.
Consumer Shows Caravan and Camping n
VIC 11-16 Feb –51,791 attendance n SA 19-23 Feb –26,688 attendance n NSW 11-19 April – 76,000 attendance n QLD 3-9 June – 55,000 attendance
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“Over the past year the Department of Transport and Main Roads has been working closely in partnership with Capricorn Enterprise to deliver new tourism signage along the Capricorn Way, one of Queensland’s ten State Strategic Touring Routes. This program, which runs until June 2018, is delivering new natural attraction signage, welcome to town signage and State Strategic Touring Route signage on all of the State Strategic Touring Routes. Delivery of the signage along Capricorn Way was implemented during the 2014/15 financial year. The signage installed has received extremely positive feedback from the tourism industry and this successful project could not have been delivered without the incredible support, encouragement and collaboration of Capricorn Enterprise. They did a tremendous job in pulling all the industry together and it was an absolute pleasure to be involved in this project with Capricorn Enterprise.” Joanna Robinson, Director (Traffic Systems and Road Use), Department of Transport and Main Roads
www.capricornenterprise.com.au
1. Hamish and Andy catch up with LSC Mayor Bill Ludwig about “The People’s Island”. 2. CEO Mary Carroll talks live in Brisbane to Sunrise breakfast about XXXX Island. 3. Presenter Johanna Griggs and Fast Ed from Better Homes and Gardens filming at Tropical Pines Yeppoon. 4. Better Homes and Gardens ‘foodie roadshow’ talks Beef with Tom Acton. 5. Weekend Sunrise weather presenter Nuala Hafner interviews Steve Bishopric from Nob Creek Pottery.
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6. Keppel Bay Marina cooks up local produce with Sunrise breakfast show.
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Tourism/ Destination Marketing 18
Sapphire Gemfields - M & M Sapphires, Pats Gems, Rubyvale Gem Gallery, Rubyvale Motel & Holiday Units, Gemfest, Miners Museum, Miners Heritage, Rubyvale Progress Association. SGBR Leaders Program
Mt. Archer / Rockhampton
This inaugural pilot program was brought to us by TEQ, and the aim of the Leaders Program was to:
PARTNERSHIPS – TOURISM AND EVENTS QUEENSLAND (TEQ) AND SOUTHERN GREAT BARRIER REEF (SGBR) Visitor Information Centre App: set up 12 local tips (attractions, tours, events) and updated on a monthly basis.
Campaigns
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Train Posters (Citytrain network);
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Digital Advertising (display, video, search and social advertising); and
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PR, digital and social media via Regional Tourism and Tourism and Events Queensland assets.
Feb-April Southern Great Barrier Reef (SGBR) domestic marketing campaign The campaign included an initial burst, then extended as part of TC Marcia recovery: n
SGBR CAMPAIGN The next stage of the exciting Southern Great Barrier Reef (SGBR) domestic marketing campaign began in September. This extensive campaign was open to all operators within the SGBR region, with components of the campaign that featured island, coastal, hinterland and inland products. The campaign was timed to address the quiet period between the September school holidays and the Christmas school holidays. It included: n
TV (Brisbane and Regional Queensland);
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Buses (Regional Queensland);
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Billboards (Brisbane);
www.capricornenterprise.com.au
TV (Brisbane and Regional Queensland); 2 weeks initial, 1 week recovery
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Buses (Regional Queensland);
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Billboards (Brisbane); 4 weeks initial, 2 weeks recovery
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Train Posters (Citytrain network);
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Digital Advertising (display, video, search and social advertising), PR, digital and social media via Regional Tourism and Tourism and Events Queensland assets; various over 2-6 weeks, with up to additional 7 weeks recovery.
As part of TEQ recovery campaign, all tourism members were offered a FREE basic Online Holiday deal as part of the Co-op included in this campaign to ensure extensive visibility.
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Further explore, develop, promote, and embed the SGBR experience, brand, and destination promise to foster destination leaders.
ATE 2015, held in Melbourne in June, is the largest tourism trade event in the Southern Hemisphere. Capricorn Enterprise staff promoted the destination under the SGBR banner along with Capricorn region operators, Empire and The Edge Apartment Hotels, Echelon, Beaches on Lammermoor and Salt, and Great Keppel Island Hideaway. 177 appointments were held with trade from over 35 different countries.
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Increase the awareness of SGBR destination experiences, and products amongst key industry and stakeholders.
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Create opportunities for operators to better understand the value of collaboration and the SGBR partnership including professional development.
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Provide a platform for operators to establish and strengthen business relationships with fellow SGBR industry colleagues.
Experience Development Workshops
A group of around 40 SGBR tourism industry stakeholders familled their own backyard from May 26-29. Oshen , Capricorn Caves, Quest Rockhampton, GKI Hideaway, GKI Holiday Village, Mercure Capricorn Resort, Rockhampton Art Gallery, and Sail Capricornia, along with CE representatives Mary and Dee, joined the TEQ team, GAPDL and BNBT participants and their operators, on a road trip from Bundaberg, through Gladstone region, finally being hosted at Capricorn Caves, Keppel Bay Marina, Sailing with Grace, and Koorana Croc Farm, staying the night at Empire.
Australian Tourism Exchange (ATE)
Capricorn were lucky enough to obtain the only 2 TEQ Experience Development Workshops within the SGBR. Carnarvon Gorge and Sapphire Gemfields operators undertook the program which works on the premise that The ‘tourism product’ is what the customer buys; the ‘tourism experience’ is what they remember. A tourism ‘experience’ is the emotional feeling or personal achievement a visitor grows from a purchase, participation or consumption of a tourism product – accommodation, attraction or tour. Mark Olsen of EarthCheck facilitated these 2 workshops with the following participants: Carnarvon Gorge – Takarakka Bush Resort, Australian Nature Guides, Heli Central, Bandana Station Sunsets, CHDC.
Duane Knapp, a global leader in brand strategy, joined us for the entire trip to share his insights and facilitate destination promise discussions. All stakeholders agree that this program was an outstanding success.
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Queensland on Tour Europe
Contestable Grant - SGBR Project 2020
For the first time ever, SGBR attended QoT Europe! The objectives of the Queensland on Tour 2014 Road Show through Continental Europe were:
Following the successful contestable funding application by Capricorn Enterprise for a project total of $190,000, the following activity was completed on behalf of SGBR:
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increase awareness of Queensland/SGBR as a destination
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Launched a new fully responsive SGBR website
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raise the profile of Queensland/SGBR’s tourism product suppliers
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grow business opportunities with key trade partners
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strengthen and establish travel industry relations with product and marketing managers
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provide training sessions for retail sales and reservation staff
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generate trade media exposure for destination Queensland and SGBR, and marketing initiatives in Continental Europe
Attended QOT NZ and Flight Centre Expo Auckland late January. Capricorn Enterprise staff were accompanied by Quest Rockhampton and Cassidy Group, to represent Capricorn. Approx 80 appointments were organised for each operator and SGBR, as well as a 5 minute presentation, and prize giveaway of experiences and accommodation in SGBR. Expo Deals Flyer were handed out for direct sales at the Flight Centre Expo for direct sales over the 2 days.
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Workshops and Training Appointments were conducted as follows: 20
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Hamburg – Market Briefing, STA Workshops – 51 Retail Agents
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Zurich – 38 Retail Agents
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Stuttgart – 45 Retail Agents
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Amsterdam – 53 Retail Agents
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Salzburg – 49 Product Managers
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London – 20 Product Managers
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TOURING GUIDE An A2 map folded down to A5 was produced. This included features such as hero experience must-do’s and major events; with 100,000 copies printed and distributed to Queensland Visitor Information Centres, and available online. SOCIAL MEDIA Facebook and Instagram platforms were identified as best suited to promoting SGBR. Channels were implemented and managed from October 2014, meeting 15,000 acquisitions by June end. Engagement is very high, with messaging targeting already prioritised markets.
Sydney Sales Mission Following ATE 2014 a number of operators expressed their interest in a specific sales mission for SGBR to Sydney. Genevieve Matthews was commissioned to manage this trip on behalf of SGBR which included:
This was a new activity for SGBR, so a specific consumer flyer was produced and printed for the events. All Flight Centre contracted operators were asked to provide ‘Expo Deals’ to promote direct sales at the expos.
A representative from each RTO to promote the destination and mentor operators
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A 3 day itinerary from November 11-13
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Appointments/Training Sessions with Goway Travel, ATS Pacific, Southern World Australia, All Pacific Travel Concept, Pan Pacific, and Pacific Destinations
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Networking event with SGBR holiday prize giveaway
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2 Capricorn operator participants; Henderson Park Farm Retreat and Edge/Empire
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Queensland On Tour
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TEQ CEO Leanne Coddington and Tourism Minister Kate Jones meet with SGBR operators at ATE Melbourne
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The SGBR team at ATE – three RTO’s and operators
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Qld on Tour Auckland NZ – Capricorn Enterprise with SGBR operators
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Qld on Tour Europe – Capricorn Enterprise attends on behalf of SGBR destination
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Qld on Tour Europe 2014 Road show
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Beef Australia 2015 Expo – Capricorn Enterprise stand visited by Kimberley Busteed
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Our Wall ‘Moooral’ for Beef Australia 2015 in Royal Lane, Rockhampton
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Beef Australia 2015
Virgin Australia Digital Campaign Capricorn Enterprise paid for our very first airline on-line campaign with Virgin Australia in November 2014. Exposure of the SGBR branding promoting our three precincts of Emerald, Rockhampton and Yeppoon reached an audience of over 1 million Virgin Australia customers and 280,000 Virgin Australia Holiday subscribers. The campaign cost $20,000 and ran for four weeks.
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www.capricornenterprise.com.au
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Flight Centre Domestic Expos TEQ secured a booth at the Flight Centre Expos in Brisbane, Sydney and Melbourne for SGBR. TEQ, GAPDL and operators staffed this booth, with Capricorn Caves attending on behalf of Capricorn.
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Australian Tourism Exchange
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Industry Development
Trade Mentoring Amanda Kruse of Success Matrix conducted a full day workshop on 10 July, with 5 operators selected by Capricorn Enterprise to undertake an additional 6 weeks of one-onone mentoring. Trade Mentoring Workshop Attendees – 10th June 2015
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Oshen Yeppoon
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Empire Apartments
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Edge Apartments
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Echelon Apartments
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Beaches on Lammermoor
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Rosslyn Bay Resort
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We had a great couple of hours yesterday going through the Tourism Award application process.
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Sail Capricornia
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Dreamtime
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Botanical Gardens Tearooms
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Krista suggested a number of great ideas and I now have a terrific framework to flesh out.
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Capricorn Caves
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Mt Hay Gems
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Coast Motel
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I feel a win coming on!
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GAPDL
Thanks again also for all your help with BA2015.”
Trade Mentoring Mentee Businesses (one-on-one)
Thanks Mary – Krista was brilliant.
Cheers Denis Cox, Chief Executive Beef Australia Limited Email to CEO Capricorn Enterprise 14 May 2015
I just wanted to thank you and Capricorn Enterprise for giving me the opportunity to attend the Qld Tourism Awards workshop run by Krista Hauritz . She was absolutely amazing, and then to have the added benefit of one on one mentoring made the upcoming submission to the Queensland Tourism Awards less scary! Thanks again to you and Krista. Please see pic attached of Krista and I working hard.” Kind Regards Sharon Spelling, Marketing Keppel Bay Marina Email to Capricorn Enterprise 15 May 2015
www.capricornenterprise.com.au
Oshen Yeppoon Myella Farm Stay Quest Villa Mar Colina The Coast Motel Pat’s Gems Rubyvale Gem Gallery M & M Sapphires Bobby Dazzler Rubyvale Motel & Holiday Units Australian Nature Guides Bandana Station Sunsets Takarakka Bush Resort
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Qld Tourism Award Submission Writing
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Echelon Apartments
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Beaches on Lammermoor
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Oshen Yeppoon
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Rosslyn Bay Resort
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Great Keppel Island Hideaway
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Edge Apartments
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Empire Apartments
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Krista Hauritz conducted a workshop in May
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“Hi Mary
Rosslyn Bay Resort Koorana Crocodile Farm Mercure Capricorn Resort Byfield Cabins on Waterpark Creek
Digital Mentoring Sessions (one-on-one)
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“Just when you think you know everything……along comes Krista Hauritz.
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Keppel Bay Marina Villa Mar Colina Empire & Edge Beef Australia 2015 Oshen Yeppoon SGBR
Digital Ready
Qld Tourism Award Submission Writing (one-on-one)
Digital Mentoring - a full day workshop was conducted on June 22 in Rockhampton, followed by one-on-one training with operators from the Capricorn Coast, Rockhampton, Sapphire Gemfields, and Carnarvon Gorge.
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Keppel Bay Marina Villa Mar Colina Empire & Edge Beef Australia 2015
Workshop – Monday 22nd June 2015 n
Causeway Caravan Park
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The Coast Motel
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Myella Farm Stay
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Harcourts
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Oshen Yeppoon
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Keppel Bay Marina
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Capricorn Caves
ATDW (Australian Tourism Data Warehouse) Member workshops were conducted on March 18 in Yeppoon and Rockhampton, to assist members in best utilising their listings.
Capricorn Caves Queensland Tourism Awards 2014, Winner – Gold Award National Tourism Awards 2015, Bronze Award
2014/15 Capricorn Enterprise AGM Report
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Instagram: 1516
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YouTube: 63 subscribers - 21,643 views
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Facebook SGBR: 13,070
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Instagram SGBR: 2,938
Websites
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Capricorn Enterprise corporate website www.capricornenterprise.com.au - Unique Visitors 16,284 (an increase of over 1,635 visits from the previous year).
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Capricorn Enterprise leisure website www.capricornholidays.com.au - Unique Visitors 130,751 (an increase of over 13,505 visits from the previous year).
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www.southerngreatbarrierreef.com.au – Unique Visitors 46,584 (an increase of over 41,535 visits from the previous year). The Southern Great Barrier Reef home page has now been converted into a fully responsive website with its main focus being destination marketing and minor trade elements included.
Carnarvon Gorge / Sandstone Wilderness n
Digital Marketing
Photo Shoots
charge to help assist with the recovery of the region in promoting that we were ready for business. The famil with @rikerama was a great success. We had beautiful weather during the famil and Reichlyn took some great photos that TEQ were able to purchase for their use and ours.
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Capricorn Caves – New Lighting Launch Event
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Yeppoon Golf Club
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Capricorn Resort Yeppoon
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Villa Mar Colina
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Echelon Yeppoon
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Central Queensland Hospital and Health Services
Their social influence is
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Oshen Yeppoon
134k followers on Instagram
@markclinton famil
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Nathan White Digital Marketing Coordinator
www.capricornenterprise.com.au
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During October 2014 Nathan hosted Instagram heavyweight Mark Clinton for a few days prior to the Queensland wide, record breaking Instameet on October 4. During the famil Mark shot some great images of the Capricorn Caves, Great Keppel Island and Byfield. The Qld Instameet was well attended with over 6000 photos tagged with #thisisqueensland throughout the state. We achieved fantastic regional exposure and as a result we have some great new shots for use within our social media. Nathan also secured high profile Instagrammer @ rikerama to come to region (22nd -26th March) and help promote during our recovery campaign post TC Marcia. She was kind enough to donate her time free of
Both the Capricorn Enterprise and Capricorn Holidays websites have now been completely redesigned and upgraded to be completely responsive with desktop and mobile devices.
Capricorn Enterprise Member Networking Nights Thank you to our Members who assist in co-hosting our regular networking functions: n
Thursday 3rd July 2014 – Leading Edge Telecoms, Rockhampton
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Wednesday 10th September 2014 – Big4 Capricorn Palms Holiday Village
37.3k followers on Instagram
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Wednesday 12th November 2014 – Strand Hotel, Yeppoon
303 twitter followers
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Wednesday 17th December 2014 – Christmas party, Mercure Capricorn Resort
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Friday 13th February 2015 – Empire Apartment Hotel, Rockhampton
1428 facebook fans
Famils
www.digthetropic.com.au - Unique Visitors 443
@rikerama famil Their social influence is
959 facebook fans
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Facebook Corporate: 1277
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Thursday 26th March 2015 – Keppel Bay Marina
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Facebook Leisure: 3091
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Tuesday 28th April 2015 Travelodge Rockhampton
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Twitter Corporate: 1288
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Twitter Leisure: 821
Wednesday 17th June 2015 – Beaches Bistro, Rosslyn Bay Resort
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Events Sponsorship and Support
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Beef Australia 2015, Rockhampton
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Inaugural Capricorn Colour Festival - one-off $5,000 sponsorship plus in-kind marketing support;
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The Village Festival - marketing and TEQ funding support ($90,000 over three years 2014-2016 Round 25);
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Administration support for 2015 Under 14 Rhys Wesser Super 9’s Shield rugby league carnival – updating annual event program;
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Inaugural Yeppoon Triathlon Festival – following TC Marcia, sponsor withdrawals forced the Festival to contact Capricorn Enterprise for assistance, based on the ongoing relationship we already had with the organisers. Capricorn Enterprise provided sponsor introductions and arranged $10,000 in one-off emergency funding from TEQ to support the event as it shows great national potential.
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Ellie Tonkin Events Executive (Part-time)
www.capricornenterprise.com.au
Beef Australia – funding, operational and marketing support in preparation for Beef 2015, including a three week secondment of Ellie Tonkin to the event. This was the first time that TEQ has been involved in Beef Australia and TEQ has acknowledged it as a critical event for regional tourism. Capricorn Enterprise engaged local artist Bill Gannon to paint original artworks to print to sell as souvenirs. Capricorn Enterprise also engaged local artist Catherine Boreham to paint a wall mural in Royal Lane, Rockhampton. Capricorn Coast Running Festival – marketing and operational support and key TEQ funding support ($23,000 Round 28);
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Capricorn Food & Wine Festival – marketing and TEQ funding support ($25,000 Round 27);
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Gemfest – Festival of Gems – marketing and TEQ funding support ($15,000 Round 27). Capricorn Enterprise also won the contracts for 2014 & 2015 event media services and assisted in writing a business plan for the event;
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Rockhampton River Festival – marketing and TEQ funding support ($10,000 Round 27)
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Inaugural Southern Great Barrier Reef Golf Classic following TC Marcia, Capricorn Enterprise arranged $10,000 in one-off emergency funding from TEQ to support the event, as it replaces the annual POD TAG PGA Golf Classic at Capricorn Resort Yeppoon. Cancer Council Ball - sponsorship and attendee attraction advice to the organising committee of the already very successful Cancer Council Ball. 2015 Oceania Cup Hockey Bid - worked extensively with Rockhampton Hockey Association to compile a bid for the international Hockey event. Worked also with RRC with regard to cash funding of the bid. Bid was unsuccessful. Rockhampton Show - 2015 was the first Show run entirely by the Show Society. Ellie met with the Secretary and President to help them get things started prior to the Christmas break. Consulted on marketing and operational plans and sponsorship approaches.
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41st Australian Karate Championships and Shotokan Week - Offered event sponsorship with marketing support, accommodation assistance and visitor information.
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Rockhampton Music Union – sponsorship of $1000 for annual musical Legally Blonde.
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Tight Lines Fishing Classic – marketing support
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Classics By The Coast – marketing support and operational advice
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Beef to Beach – marketing and funding support secured a successful state government grant of $8,000.
Internal Activities n
Maintenance of the Capricorn Holidays calendar and ATDW to reflect major and minor events;
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Twice-weekly events promotions on ABC Capricornia (10am Thursday and 7am Saturdays);
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Support for Capricorn LaunchPad
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Introduced What’s On In Capricorn downloadable PDF, distributed for each month via the enewsletter and on the website
2014/15 Capricorn Enterprise AGM Report
Visitor Information Centres Capricorn Enterprise currently operates two Accredited Visitor Information Centres (Rockhampton and Yeppoon) open 7 days per week, 363 days per year. We employ one full-time Visitor Information Centre Supervisor in each VIC supported by dedicated volunteers. According to Australia’s Accredited VIC’s – A Strategic Directions paper published in October 2014, the average operating costs per VIC range from $100,000 to $300,000K annually. Capricorn Enterprise operates our VICs on less than $70,000 each per annum.
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Pineapple Rail Trail - Yeppoon
Events - Other n
Awarded contract for 2014 CQ Law Association Conference in October 2014 – coordinated conference including registrations, accommodation and planning.
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Delegation to State Government - Sunday 14 September - Rod Ainsworth, Cr Nigel Hutton (LSC), Peter Owens (RRC), Leanne Smith (KCA) and Ellie Tonkin (CE) attended a delegation to Minister Walker regarding the Central Queensland Creative Hub, an initiative that focuses on building and strengthening the arts sector in regional Queensland, creating exciting new cultural products relevant to placemaking activities in the regions, and ensuring Central Queensland people have access to great arts experiences regardless of their geographic location. Signatories to this proposal were: – Creative Regions – CQUniversity Australia – Keppel Coast Arts – Livingstone Shire Council – Rockhampton Regional Council – Gladstone Regional Council – Bundaberg Regional Council – Capricorn Enterprise – Gladstone Area Promotion and Development Ltd (GAPDL) – Bundaberg and North Burnett Tourism (BNBT)
The delegation elicited no commitment from the Minister and no further action has been taken.
www.capricornenterprise.com.au
Michelle Pownall Supervisor - Capricorn Spire 1
Matt Cook Supervisor - Capricorn Coast (from May to August 2015) Marketing Co-ordinator (from November 2014)
Mindy Brambric Supervisor - Capricorn Coast (to May 2015)
Volunteer Team Members 2014/15 Spire
Capricorn Coast
Peter Allenby Joan Brown Yvonne Brown Maureen Caunt Fran Campbell Gordon Campbell Del Clanfield Allan Daley Sandra Daley Lorna Fraser Lyn Harris Kathleen Jones Daphne Lawrence Delia Lewandowsky Joy Liddell Valda Livingston Graham Manning Don Martin Fay McBryde Joan McCamley Deirdre Parker Gloria Peff Lyn Pohlner Lyn Price Sheryl Reynolds Joan Seaman Val Swan Margaret Tait Kaylene Thomson Clare Thwaite Judy Trinder Graham Williams
Lyn Black Sandra Buttery Stephanie Chivers Gerald Colvin Bev Gilligan (Gillo) Bev Gully (Chick) Sheila Kop Sue Ledger Pam McCosker Jenny McDiarmid Neil McDiarmid Robyn McIntyre Jean McNae Pam Patterson Inga Pedersen Marianne Reich Anne Sargent Sharon Scott Mandy Smith Greg Thomas Jeanette Toohey Joe Walsh Former Volunteers 2014/15 Vivianne Curley (to Jan 15) Zela Jansz (to Jan 15) Sue Fussell (to Dec 14)
Former Volunteers 2014/15 Bryan Dobby Vicki Kelly Kris Matveyeff Greg Slater Rodger Williamson 1 V isitor Information Centre Capricorn Spire, Rockhampton
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2 V isitor Information Centre Capricorn Coast, Yeppoon
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Tropical Cyclone Marcia – FRIDAY 20TH FEBRUARY 2015 Capricorn Enterprise played an integral role in the response and recovery post this natural disaster. The following are unedited reports provided soon after the event.
Wednesday 4th March – CEO’s Column in Capricorn Coast Mirror - TOP TEN RECOVERY ACTIONS BY CAPRICORN ENTERPRISE: n
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Communication is king – The Crisis Communication network was activated at 6am on Thursday 19th February with Capricorn Enterprise providing regular on-theground updates to State Government Departments, Tourism and Events Queensland and Queensland Tourism Industry Council. Daily telephone hook-ups continued over the following days. Both the Minister for Tourism and Small Business, the Hon Kate Jones and the Shadow Minister for Tourism and Small Business, the Hon Jann Stuckey phoned me the morning after TC Marcia which was much appreciated. Visitor Information Centres – On Monday 23rd and Tuesday 24th February, our team cleaned up the rain flooded Spire VIC in Rockhampton and the tidal debris surrounding the Yeppoon VIC, the latter being powered up and open for business on Wednesday 25th February. Minister Visit – On Friday 27th February, the Hon. Kate Jones, Minister for Tourism, Major Events, Small Business and the Commonwealth Games and Minister for Education met with a number of our tourism and small business operators in Yeppoon to listen first hand of their impacts, which was very much appreciated. Minister Jones also visited Taranganba and Frenchville State Primary Schools and it was beautiful to see the children’s pictorial interpretations of the affects of TC Marcia. Individual Business support – Capricorn Enterprise has assisted where possible in providing our Members with additional help in leveraging extra support via Local and State government as well as Industry avenues. We have also circulated details regarding grant assistance. Positive Public Relations – It has been imperative to send out a very clear message that most businesses are open and need the support of not just locals but visitors. Cash is king in small business and they need our help to continue employing our local people. Capricorn Enterprise received a 5 minute live interview on Channel 7’s Sunrise breakfast program on Friday 27th February
www.capricornenterprise.com.au
and they confirmed they would be visiting Beef Australia 2015 in May. ABC World conducted two interviews on the day of the cyclone as well as Saturday 28th February. We are hopeful that Channel 9’s Better Homes and Gardens story featuring our beef, pineapple and seafood will air again on Good Friday. I have also requested assistance from Channel 9’s Today Show to assist us in promoting that our destination needs visitors to help in our economic recovery. n
SGBR Advertising Campaign – Thanks to Tourism and Events Queensland and the state government, a major Southern Great Barrier Reef campaign will run from Sunday 8th March to Thursday 2nd April which will include Brisbane metro billboards placements, regional television across Rockhampton, Maryborough and Toowoomba Markets, digital activity including premium on-line video, search display, Yahoo and Facbook advertising.
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Destination Advertising Campaign – Capricorn Enterprise will commence a major regional television and social media campaign in the coming weeks.
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Hashtag help from Locals – Capricorn Enterprise is asking all locals to post POSITIVE images on social media channels and hashtag #visitcapricorn, #southerngreatbarrierreef, #thisisqueensland, #seeaustralia to help us get the message out to millions to see that our beautiful destination is bouncing back very quickly and we need visitors pre, during and post Easter which is just weeks away.
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Notifications to Trade distribution – Capricorn Enterprise will continue to conduct positive wide-spread communications through our tourism retail and trade distribution networks throughout Australia, New Zealand and Europe Economic Impact Assessment – Capricorn Enterprise, in partnership with CQUniversity, other organisations and local and state government departments is working on collating as much information as possible to produce an official economic impact assessment, which is critical for future lobbying for our destination. Capricorn Enterprise in partnership with CQUniversity conducted a similar Economic Impact Assessment post the 2011 floods, and that document was the main lobbying tool used by industry, local, state and federal government elected leaders in resulting in a commitment on the 18th July 2013 by then Opposition Leader Tony Abbott announcing a 10 year $8.5 billion Bruce Hwy action plan. That action plan would include $296 million for the Yeppen Floodplain Project (by committing $246 million to complete it). It also included $121 million for the Rockhampton Northern access upgrade and $65M to plan and acquire land for the Rockhampton third road from 2016. This economic impact assessment is critical for us to leverage major infrastructure funds for the future of the Capricorn Coast and Rockhampton region.
Update to the Capricorn Enterprise Board of Directors 18th March 2015 - ECONOMIC RECOVERY EFFORTS POST TC MARCIA We have been busy with recovery campaigns post TC Marcia which has included our: n hashtag campaign #visitcapricorn, #southerngreatbarrierreef, #thisisqueensland, #seeaustralia n
5 minute live interview on Channel 7’s Sunrise on Friday 27th Feb (publicity value $50K)
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5 minute live interview on Channel 9’s Weekend Today Show on Saturday 7th March promoting that we are ‘open for business’ (publicity value $50K)
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National ABC radio interviews on Friday 20th Feb (during cyclone), Friday 28th Feb, Thursday 12th March
Our $12,000 three week TV campaign commenced last Thursday 12th March (rotating GKI, Capricorn Coast and Rocky TVC’s) throughout Imparja and Win TV regional networks. Tourism and Event Queensland’s SGBR $100,000 campaign (TVC, road billboards, on-line) is also currently in market over 3 weeks in Brisbane metro and regional Qld – this campaign includes products from Rockhampton, Capricorn Coast and throughout the entire SGBR. A number of other initiatives have occurred and/or are underway with our partners including: n Crisis communication network was activated Thursday 19th Feb and continued on a daily update until the following Monday n
visit by Tourism and Small Business Minister Kate Jones Friday 28th Feb to meet operators
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social media promotion ongoing
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a visit by Instagrammer Rikerama next week (she has 37,500 followers!)
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our current Qantaslink Spirit In-flight magazine piece which features Yeppoon and Beef Australia 2015 as well as Central Highlands (page 74 -78)
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positive communication about our destination via Trade distribution networks via Pinnacle Marketing and Tourism and Events Queensland
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updates on destination and attraction information etc via the Accredited Visitor Information Centre (VIC) network and QICA (Qld Information Centre Association) throughout Queensland (specifically included request from RRC – fliers provided for Botanic Gardens/Zoo and Kershaw Gardens).
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launch of new destination www.capricornholidays.com.au website
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Economic recovery data (over 200 business surveys) to lobby for Cat C (small business) financial assistance from government via our frequent reports to the Qld Reconstruction Authority – data entered into DSDIP survey monkey as well as our own Capricorn Enterprise survey monkey to obtain specific data as needed.
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Capricorn Enterprise is on the two official economic recovery groups for both RRC and LSC as part of the State government recovery framework.
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Individual business support on specific topics/issues (i.e. GKI erosion/material removal, Rosslyn Bay Harbour rock wall, Byfield etc).
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Event support – some have lost sponsorship so every endeavour is being made to have those dollars replaced
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This Saturday 21st March, Queensland Weekender is rerunning the Anna Daniels Rocky story featuring Koorana Crocodile Farm, the Great Western Hotel, Quality Regency Hotel and heritage precinct.
Next week, Queensland weekender is visiting us to shoot a new story we have pitched on the ‘Yeppoon village theme – Shop 4703’, then they’ll head to the Capricorn Caves and include GKI footage if time permits. On April 11th, Creek to Coast will visit Capricorn Caves and Coolwaters Holiday Village (this promotion is being funded by Caravanning Qld). Local Gladstone girl and ‘face’ of our destination videos Kimberley Busteed, is returning from London in April – we have booked her to shoot a specific Yeppoon TVC (Television Commercial) next month which we will also load on our YouTube channel. Ongoing support for Beef Australia in partnership with Tourism and Events Queensland.
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Capricorn Launch Pad President’s Report 2014-15 The last financial year has been a really great one in the life of Capricorn LaunchPad. Kicking off our year with a mostly new batch of committee members that included: n n n n n n n n
Lauren Gabriel (Vice President) Brittany Lauga (Secretary 2014) Sarah-Joy Pierce (Secretary 2015) Blake Repine Trish Clifford Colin Strydom Lance May Liam Bailey
To cap off 2014 we held our Launchpad Family Christmas Party at the newly opened Regent Hotel with over 35 launch padders joining in our traditional Christmas feast, games and also a visit from Santa himself. From our generous donations from our members, Launchpad was able to provide Christmas Presents and food for two Rockhampton families doing it tough. The beginning of 2015 has been busy to say the least with cyclone Marcia and Beef 2015 keeping us all busy in the first half of the year. We did manage to have our annual plus one event in the first half of April that was attended by over 50 launch padders and kindly sponsored by ex-launchpad executive member Daniel Bartlett.
Message from the President:
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In October, Team LaunchPad got physical with custom Team LaunchPad at the Capricorn Coast Running Festival. We had over 20 participants in matching running singlets thanks to Evans Edwards and Associates.
We held our first event, EOFY Party at the Heritage Hotel with almost 60 LaunchPad Members in attendance. After the success of the EOFY party we backed up our high attendance numbers with what I would class as our best event of the year, which was our Wine, Cheese and Trivia night also at the Heritage.
Behind the scenes there is a lot that must be done to operate our association and the more you work in little committees like this one the more you see. The committee and myself have worked extremely hard over this past 12 months and I would especially like to thank Vice-President, Lauren Gabriel for your support over the year as well as all the committee members.
Capricorn Region ‘Hero Experiences’ In partnership with Tourism and Events Queensland, the hero experiences have been created to deliver the region’s 2020 tourism vision, brand promise and the ‘themes’ that underpin the vision and brand.
The Visitor Experience Southern Great Barrier Reef Immerse yourself in the stunning world of the Southern Great Barrier Reef, just a stroll off the long sandy beaches of Great Keppel Island. Supporting Attributes and Potential Clusters: Island cruises and charters, dive/snorkel with turtles and dolphins, camping, parks, Great Keppel Island.
What are ‘Hero Experiences’? Hero experiences are those world class iconic experiences that:
I think this last year is something we can look back and be proud of our efforts and I wish the best for Capricorn Launchpad into the future. Tracey Siddins, President
Carnarvon Gorge and Natural Wonders
Committee Members during 2014/15: Tracey Siddins
CQ Medicare Local (President)
Sarah-Joy Pierce Generate PR (Secretary 2015)
Lance May
Calibre Consulting
www.capricornenterprise.com.au
Lauren Gabriel
Brittany Lauga
Liam Bailey
Trish Clifford
Rees R & Sydney Jones (Vice President)
Heritage Hotel
Blake Repine
Evans Edwards and Associates
CQG Consulting (Secretary 2014)
A tourism ‘experience’ is the emotional feeling or personal achievement a visitor derives from the purchase, participation or consumption of a tourism product – accommodation, attractions or tours. The ‘tourism product’ is what the customer buys; the ‘tourism experience’ is what they remember.
Explore coastal rainforests or escape into the ancient world of sandstone gorges with unique plant life and 19,000 year old Aboriginal art.
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provide a destination with a real competitive advantage over other destinations,
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focus on what is truly unique or memorable or engaging about a destination, and
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meet the needs of identified target markets.
Supporting Attributes and Potential Clusters: Carnarvon Gorge, Byfield State Forest and National Park, Blackdown Tableland, Mount Etna Caves, Mount Archer, Mount Zamia.
Evans Edwards and Associates
Colin Strydom
Design+Architecture
Caves and Fossicking
Regional Specialties and Culinary Delights
Unlock the secrets of the ages as you visit limestone caves or unearth natural treasures fossicking in a country embedded with great mineral wealth.
Learn about and enjoy the culinary delights of the coast and country, from beef to crocodile to mud crab to tropical fruit.
Supporting Attributes and Potential Clusters: Limestone caves, Sapphire Gemfields, mines, thunder-eggs, fossicking, Dig the Tropic, bats, Underground Opera Co.
Supporting Attributes and Potential Clusters: Beef capital of Australia, Beef Australia Expo, Rockhampton Riverbank precinct, Koorana crocodile farm, fisherman’s coop, farm stays.
2014/15 Capricorn Enterprise AGM Report
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Members 2014/15 Central Highlands Regional Council CQUniversity Australia Ergon Energy Corporation Limited Ian Weigh Toyota Livingstone Shire Council McDonalds Restaurants Rockhampton Rockhampton Regional Council Stanwell Corporation Limited
Delaware North Heron Island Discovery Holiday Parks Rockhampton Herron Todd White Holcim Concrete & Quarries Homecorp Group Island View Caravan Park Kele Property Group Keppel Bay Sailing Club Leichhardt Hotel Motel 98 Rockhampton Leagues Club Ltd Rocky’s Own Transport Company Southside Holiday Village Telstra Business The Rock Building Society Thomo’s Betta Home Living Travelodge Rockhampton
Platinum
Bronze
Alphabetical Order
Corporate
Gibb Group (Gracemere Industry Park) The Cassidy Group (Empire Apartment Hotel, Edge Apartment Hotel, Edge Restaurant & Bar)
Gold 34
Adelaide Hills Yeppoon (Concept Properties) Aurizon Beef Australia Ltd Central Queensland Hospital and Health Service District Commonwealth Bank Rockhampton Eaton Hills Pty Ltd (Empire Properties/Salt Yeppoon) Great Keppel Island Hideaway JM Kelly Group of Companies Pty Ltd Keppel Bay Marina Mercure Capricorn Resort Yeppoon Mercy Health & Aged Care CQ Ltd Oshen Apartments Yeppoon Pat O’Driscoll Real Estate Rockhampton & Yeppoon Quest Rockhampton Rosslyn Bay Resort & Wellness Retreat Stockland Rockhampton Tower Holdings (Great Keppel Island Resort Pty Ltd) Wesfarmers Curragh Pty Ltd Woorabinda Aboriginal Shire Council Yeppoon Accommodation (Beaches on Lammermoor/Echelon)
Silver AECOM Australia Pty Ltd Big 4 Capricorn Palms Holiday Village Calibre Consulting Pty Ltd (Brown Consulting) Cardno (QLD) Pty Ltd Central Qld Rentals Coal Train Australia Coolwaters Holiday Village
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4Tel Pty Ltd Abode 37 Motel Almost Anything Web & Graphic Design AON Risk Services Ascot Hotel Stonegrill Bistro Best Western The Stirling Rockhampton BMD Constructions Pty Ltd Capricorn Caves Capricorn Investment Partners Capricorn Survey Group (CQ) Pty Ltd Capricornia Newspapers Ltd (The Morning Bulletin) Central Park Motel Central Queensland Indigenous Development Ltd City Printing Works CQG Consulting CQNRLBID Diocesan Catholic Education Office Dooleys Hotel Capella & Springsure Emerald Cabin & Caravan Village Emerald Central Palms Motel Emerald Explorers Inn Emerald Inn Endeavour Inn Evans Edwards & Associates Fitzroy Motor Inn Flinders Hyder Freedom Fast Cats Glenmore Palms Motel Gracemere Surveying & Planning Consultants Pty Ltd Great Barrier Reef Golf Resorts Pty Ltd (Zilzie Bay) Great Keppel Island Holiday Village Great Western Hotel Hamilton Island Enterprises Heights College Ltd Hutchinson Builders
iAssist JRT Civil Pty Ltd Kennas Chartered Accountants & Financial Services Koorana Crocodile Farm Lady Elliot Island Eco Resort Mad Dog Productions Myella Farm Stay Permc Pty Ltd (Discovery Industrial Estate) Piranha Insurance Agencies Pty Ltd Plantability Constructions Pty Ltd Professionals Livingston and Molloy Real Estate Queensland Rail Travel Rees R & Sydney Jones Regent Hotel Rockhampton Regional Insurance Brokers (CQ) Pty Ltd Rockhampton Enterprise Centre Rockhampton Jockey Club Rocky Gardens Motor Inn Rowland Sibelco Australia Sun Palms Hotel Motel Suncorp Metway Takarakka Bush Resort Tanner Consulting The Coast Motel The Coffee House Apartment Motel The Criterion Hotel The Heritage Hotel The Strand Hotel ThomsonAdsett Tropical Pines Pty Ltd True Blue Motor Inn Villa Mar Colina Vink Publishing Winter Sun Motel XXXX Island Zebra Group
Small Business Supporter 1770 LARC! Tours Adecco Australia Aizer Building Solutions Pty Ltd ANZ Rockhampton Australian Drug Detection Agency Australian Nature Guides Back on Track Training Bandana Station Sunsets Beachside Caravan Park Bell Park Caravan Park Bendigo Bank - Rockhampton Best Western Cattle City Motor Inn Blue Gem Tourist Park Bobby Dazzler Sapphire Mine Tours Brittany Lauga MP Bronsan Pty Ltd Budget Car Rental
Byfield Cabins on Waterpark Creek Capella Van-Park Capricorn Appliance Testing Pty Ltd Capricorn Caravan Centre Capricorn Catchments Inc (Fitzroy River & Coastal Catchments Inc) Capricorn Coast Business and Tourism Alliance Capricorn Coast Mirror Capricorn Coast Taxi Service (Yeppoon Yellow Cabs) Capricorn Helicopter Rescue Service Ltd Capricornia Training Company Capricornian Restaurant Causeway Caravan Park Centacare Central Apartment Group Central Highlands Development Corporation Centrepoint Finance Coastal Funk (Karma Kandles) Cooberrie Park Wildlife Sanctuary Coral Inn Yeppoon Coucom’s Crabpots and Fishing Gear Country Club for Accommodation Crave Surf Industries (Ripcurl Yeppoon) Creative Avenue Crestwood Estate Cruisin’ By Beach Hire CT Harris & Co Denison Boutique Hotel Dreamtime Cultural Centre Econo Lodge Citywalk Rockhampton Emu Park Holiday and Accommodation Emus Beach Resort Escape Travel Rockhampton Fascination Gems and Crystals Ferns Hideaway Fitzroy Basin Association Inc FMSTUDIOS Footlights Theatre Restaurant Funtastic Cruises Gardens Tearooms Gemfest Festival of Gems Get Logo’d Getaways at Byfield Gracemere Caravan Park Hansen Yuncken Pty Ltd Harcourts Yeppoon Harvard Wealth Heli-central Pty Ltd Henderson Park Farm Stay Hogs Breath Cafe Rockhampton Human Race Events Indigo Gold Pty Ltd Kenrose Park Keppel Coast Arts Council Kinka Palms Beachfront Apartments/Motel Lindley’s Panel Works Pty Ltd
Little House of Gems Little Johnny’s Tours M & M Sapphires Manpower Mark Bunt Menswear Mecobe Michelle Landry MP MICOMM Miners Heritage Walk-In Mine Motel Lodge Mount Morgan Promotion and Development Inc. Mr Rental Rockhampton Mt Hay Gemstone Tourist Park New Royal Hotel Rubyvale Nob Creek Pottery North Rockhampton High School One Real Estate O’Reillys Real Estate Pacific Hotel & Liquor Barn Paint Place CQ Parkhurst Motel & Van Park Pats Gems Pine Beach Hotel Motel PKF Hacketts Chartered Accountants (Lawler Hacketts) Plumtree Store Poinciana Tourist Park Pritchard Road Country Resort Professionals Real Estate Emu Park Pumpkin Island Qld Master Builders Association Ray White Real Estate Yeppoon Ray White Rural Riverside Tourist Park Rockhampton Backpackers YHA Rockhampton Business Machines Rockhampton Court Motor Inn Rockhampton Girls Grammar School Rockhampton Helicopters Rockhampton Serviced Apartments Rosslyn Bay Fisherman’s Market Rosslyn Bay Kiosk RPS Fire Pty Ltd Rubyvale Caravan Park Rubyvale Gem Gallery Rubyvale Motel & Holiday Units & Taylors Fine Sapphires Sail Capricornia Sail Inn Motel Sandy’s Bazaar Saunders Havill Group Silver Wattle Caravan Park Sir Graham McCamley Skilled Group Skydive Capricorn Sprightly Peacock St Brendans College
Stage & Audio Sun2Shade Sunglasses Sunlover Lodge Surfside Motel Swift Air Service - SAS Telstra Business Centre Rockhampton The Coffee Club Yeppoon Esplanade The Landscaper TMC Tours Trevor McMaster Refrigeration WaterPark Eco Tours Western Gateway Motel Westpac Yeppoon While Away Bed & Breakfast Yellow Cabs (Rocky) Yeppoon Aquatic & Fitness Centre Yeppoon Golf Club Inc Yeppoon Triathlon Festival Youngs Bus Service
Associate Member Alpha District Tourism & Development Association Inc Archer Park Station and Steam Tram Museum Ashton Engineering Pty Ltd BP Gracemere Business Class Limousines Cap Coast Home Loans Capella Pioneer Village Inc Central Queensland Military & Artefacts Museum Central Queensland News designandarchitecture Digitalrez Australia Emu Park Historical Museum Society Fun Over 50 Pty Ltd Georges Workwear & Country Outfitters GlobaLinks Learning Abroad Keppel Bay Shell Club Inc. T/a Shell World Yeppoon Kev Brown’s Butchery Marlborough Historical Museum Mount Morgan Historical Museum Muggachinno’s Ola’s Holiday House Old Rainworth Fort Paint Pot Gallery Rubyvale Progress Association Inc. SMR Advertising The Gallery Fine Arts Society The Mill Gallery Wavelengths for Hair Yeppoon Coastguard Yeppoon Community Markets Yeppoon News (Cedar News)
2014/15 Capricorn Enterprise AGM Report
35
P: 07 4927 2055 admin@capricornenterprise.com.au PO Box 1313 Rockhampton QLD 4700
capricornenterprise.com.au
Thankyou to our Partners We sincerely thank all our Members, Sponsors, Local Government Stakeholders and Partners for their support during 2014/15.