Target Markets

The following target markets include Capricorn’s current targets, and those identified for development to achieve the region’s long term potential.

Tier One:

- Families

Tier Two:

- “DINKS” (Double Income No Kids) - Self Funded Retirees

Target Regions:

Primary: Regional Queensland (including Mackay, Central Queensland, Wide Bay, Sunshine Coast) and Brisbane/Gold Coast. Secondary: Interstate Market (inc Northern NSW, Sydney & Melbourne)

International Target/Growth Markets:

- New Zealand, Europe (France, Germany & Nordic Regions), United Kingdom and North America, promoted under the destination branding of Southern Great Barrier Reef

Tier One = Families Tier Two - DINKS Tier Two - Self Funded Retirees