Industry/Experience Development & Capacity Building

Fitzroy River, Rockhampton

Industry/Experience Development & Capacity Building

Ongoing industry and experience development is essential to the long term growth of a destination. This growth can only be achieved by supporting industry to up-skill and through greater focus on the experience they are delivering to the consumer.

#4 ACTIONS

4.1 Enhance visitor experiences through facilitating industry capability by the provision of tourism specific programs, workshops and training opportunities:

• Product Packaging & Bundling • Digital training • Tourism trade mentoring • Event workshops • Experience development • Service quality programs (eg Welcome To)

These programs support the industry’s capacity for improved marketing efforts and assist with the improvement of their business viability and delivery to the customer.

4.2 Focus on supporting tourism operators to deliver a memorable and engaging experience for our region’s visitors via delivery a Best of Queensland experience.

4.3 Helping our local tourism industry better understand the latest travel trends and needs of the marketplace.

4.4 Be the conduit between other tourism industry associations and our local tourism industry. This includes organizations such as QTIC, TEQ, other DMOs, Caravanning Queensland, RACQ, etc

4.5 Continue the SGBR collaboration with industry and trade partners to continually build upon the trade distribution and awareness of the destination.

PARTNERS (bold to lead)

TEQ, QTIC, State Gov CE Private sector

TEQ CE Private sector

CE TEQ TA

CE

CE, GAPDL, BT Industry partners