Fitzroy River, Rockhampton
Industry/Experience Development & Capacity Building Ongoing industry and experience development is essential to the long term growth of a destination. This growth can only be achieved by supporting industry to up-skill and through greater focus on the experience they are delivering to the consumer. #4 4.1
ACTIONS
PARTNERS (bold to lead)
Enhance visitor experiences through facilitating industry capability by the provision of tourism specific programs, workshops and training opportunities: • • • • • •
TEQ, QTIC, State Gov CE Private sector
Product Packaging & Bundling Digital training Tourism trade mentoring Event workshops Experience development Service quality programs (eg Welcome To)
These programs support the industry’s capacity for improved marketing efforts and assist with the improvement of their business viability and delivery to the customer. 4.2
Focus on supporting tourism operators to deliver a memorable and engaging experience for our region’s visitors via delivery a Best of Queensland experience.
TEQ CE Private sector
4.3
Helping our local tourism industry better understand the latest travel trends and needs of the marketplace.
CE TEQ TA
4.4
Be the conduit between other tourism industry associations and our local tourism industry. This includes organizations such as QTIC, TEQ, other DMOs, Caravanning Queensland, RACQ, etc
CE
4.5
Continue the SGBR collaboration with industry and trade partners to continually build upon the trade distribution and awareness of the destination.
CE, GAPDL, BT Industry partners
Destination Tourism Strategy 2021 - 2030
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