Target Markets The following target markets include Capricorn’s current targets, and those identified for development to achieve the region’s long term potential. Tier One: - Families Tier Two: - “DINKS” (Double Income No Kids) - Self Funded Retirees Target Regions: Primary: Regional Queensland (including Mackay, Central Queensland, Wide Bay, Sunshine Coast) and Brisbane/Gold Coast. Secondary:
Interstate Market (inc Northern NSW, Sydney & Melbourne)
International Target/Growth Markets: - New Zealand, Europe (France, Germany & Nordic Regions), United Kingdom and North America, promoted under the destination branding of Southern Great Barrier Reef
Tier One = Families
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Tier Two - DINKS
Tier Two - Self Funded Retirees
