Effective Account Management

Effective Account Management

Effective Account Management Overview As organisations strive to retain and develop existing business against increasing competition and declining loyalty, they need their account managers to have a focused and planned approach to complement their interpersonal skills and personal drive to succeed.

Who is it for?

Account managers who have mastered the basics of sales Key account managers who have had no formal training and are seeking to enhance their skills and strategies.

What you will learn:     

Opportunities for further business development with existing customers – the information and knowledge to help you with business development Developing plans to focus on individual objectives – how to plan to reach your objectives and ensuring it happens Understanding categories and the status of contacts at key accounts in order to improve your ability to influence – who do you need to influence; who might be obstructing you?

Understanding the potential lifetime value of individual customers to the organization Action planning on key accounts

Benefits of attending – You will be able to:   

Develop a strategic approach to managing customer relationships Understand the importance of identifying and influencing the key decision makers and influencers Build stronger customer relationships leading to increased revenues and profitability

Further development Consultative Selling Skills Driving Exceptional Customer Service Duration: 1 day Ref: EFAMA

To book onto this course, or to find out further information, please call 0800 022 3410. All bookings subject to the Capita Terms and Conditions. © Capita Learning & Development