Writing for the Web

Writing for the Web

Writing for the Web Overview This highly popular course is essential for anyone wishing to write powerful content for websites.

Discover cutting-edge techniques which will help you write copy that achieves results. You will pick up indispensable techniques to make your writing both compelling and succinct.

Who is it for?

Anyone wishing to improve their writing techniques for the web.

What you will learn:              

The differences between writing online and offline Planning your copy Writing powerful homepages Understanding navigation Turning plain English into provocative copy Turn email into ‘must read’ mail Writing for an overseas audience Taking your offline content to an online audience Understand grammar on the web Dealing with PDFs Briefing your website copy and design team Understanding branding styles The ‘Pyramid’ technique Common web-writing mistakes

Benefits of attending – You will be able to:   

Write powerful content which increases SEO listings Learn web-reading patterns Integrate your copy strategy with design

Duration: 1 day Ref: WFWEB

To book onto this course, or to find out further information, please call 0800 022 3410. All bookings subject to the Capita Terms and Conditions. © Capita Learning & Development