AUTUMN 2016
In focus: AUTUMN COLOUR TRENDS
Unstoppable: MEET THE BRILLIANT TRACEY DEVINE
The Business ADVICE AND TIPS FOR SUCCESS
FREE!
TO ALL CAPITAL HAIR & BEAUTY CUSTOMERS /1
FOR UP TO 3 TIMES SMOOTHER HAIR* AND INSTANT LUMINOSITY
With camellia oil and white tea extract. www.wella.com
*shampoo, mask and oil vs. non conditioning shampoo
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Inside
AU T U M N 2 016
EDITOR’S LETTER
/ 07 CAPITAL NEWS What’s happening in our world
/ 14 COLOUR FOCUS Some of our industry faves tell us about their Autumn colour predictions
/ 09 WHAT’S NEW We’ve got some great new products for you!
/ 20 A WEEK IN MY SHOES This issue, we talk business with Simone Thomas
/ 10 GET THE LOOK A boho braided updo and a super glam and wavy lob
/ 22 UNSTOPPABLE We talk to the much-loved and multi-talented Tracey Devine
10 KINKY CURLY STRAIGHT
Elsewhere, we’re talking colour, page 14, and sharing our latest training courses, page 40. We truly hope you find this issue useful and inspiring! Don’t forget, we want to know what YOU want to see more of in Capital magazine, so feel free to email me at estrachan@capitalhb.co.uk. See you in Winter!
/ 28 MEN’S FORECAST We speak to two of the best in the barber biz / 30 THE BUSINESS Dealing with sagging profits or the new National Living Wage? Our experts are here to help / 38 SALON TRANSFORMATION We visit The Curious Comb
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We know it’s easy to get bogged down in the day-to-day running of a business, so this issue we wanted to inform, as well as inspire you. If you’re getting to grips with the new National Living Wage, or want to know if it makes sense for your salon to produce a collection, head straight to page 30, where industry names such as Andy Phouli of Rush, Ian Egerton of Loop PR, PHAB Standard’s Nergish Wadia-Austin and Zoology’s Mark Mountney answer some of your most pressing questions. On the inspiration front, we finally got some time with the brilliant, lovely Tracey Devine; read all about her decision to close her salon on page 22.
Emily To purchase or find information on our latest products visit www.capitalhairandbeauty.co.uk
ON THE COVER Hair: Franco Vallelonga | Makeup: Margo Holder Nails: Julie-Anne Larivière using GELLUX soak off gel polish | Lashes: Ruth Atkins Photographer: Claire Harrison Stylist: Adelaide Turnbull
TRACEY DEVINE
Can you believe how fast this year is going?
/ 40 TRAINING FOCUS Are you ready for the busy festive period?
ETHOS
/ 44 THE COLLECTIONS Three inspirational collections that we know you’ll love
facebook.com/capitalhairandbeauty
/ 48 STORE FINDER Where to find your nearest Capital store! instagram.com/capitalhair
Publisher: Charisse Kenion Ltd | info@charissekenion.com | charissekenion.com Designer: Sophie Middleton | sophiemiddleton.co.uk
@capitalhair
pinterest.com/capitalhair
NOTE: The views expressed in Capital Hair and Beauty magazine do not necessarily represent those of the publisher. Charisse Kenion Ltd does not accept any responsibility for the loss or damage of material submitted for publication. Reproduction of any material without permission of the publisher is strictly prohibited.
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WASHINGTON fall / winter 2016
DC
Kerry Washington for OPI
WE THE FEMALE —
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ONE OF NEW SHADES AVAILABLE IN NAIL LACQUER & GELCOLOR OPIUK.COM • WETHEFEMALE
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C A P I TA L
news
YO U R G U I D E TO W H AT ’ S H A PPE N I N G I N - STO R E A N D W H AT ’ S N E X T…
WE’VE GOT TWO NEW STORES! We’re so happy to announce that the Capital family is growing again, this time with two new acquisitions!
Capital Peterborough
In Limerick, Ireland, we have acquired Essential Salon Supplies, and as if that wasn’t enough to keep us busy, we’ve also opened up a new Capital store in Peterborough. Limerick’s Essential Salon Supplies is a wellestablished business with Sales Consultants all over Ireland, as well as a Cash & Carry which has a brilliant training academy on-site. Capital Limerick
Capital Peterborough
Alan Gleeson, General Manager at Limerick says: “It’s great working with Capital Hair & Beauty. We have been able to add great big name brands to our offering, alongside Keune and Unite, which we already sell and will continue to sell. We have also been able to add beauty and nail products to our vast range of stock which is very exciting.” At our new Peterborough store customers can enjoy ample parking, top-notch training facilities and, of course, a huge range of stock. We look forward to welcoming you to our two new stores.
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Visit our blog at www.capitalhairandbeauty.co.uk/blog
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THE NEW GOLDWELL STYLESIGN IN STORE NOVEMBER 2016 Discover the outcome of three years of idea sharing, working and co-creating with thousands of stylists worldwide…
BLONDE – COOLER AND CLEARER THAN EVER COMING SOON NEW BLONDES SHADES TO CREATE PERFECTLY LIGHT AND CLEAR BLONDE RESULTS.
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W H AT ’ S
new
C A PITA L H A I R & B E AUT Y GO E S A LL O UT TO B RI N G YO U TH E L ATE ST, A N D G R E ATE ST PRO D U C T S TO BOOST YO U R B U S I N E S S .
WAY AHEAD Wahl has always been an industry leader when it comes to barber essentials, so it only makes sense that we’re fully stocked on some of the brand’s most outstanding products. Check out the Cordless Magic Clip, designed for the busy stylist or barber and perfect for very thick hair, as well as Afro hair. Or why not try the Legend? With a V9000 vibrator motor, this is a heavy duty clipper that features ‘Crunch’ blade technology for a smoother cut. Includes eight premium attachment combs and a 4m cord. Wahl Magic Clip - £82.99/€99.95
Wahl Legend - £84.99/€106.60
STEAMIN’
Welcome to a new innovation in nails; the Nail Steamer. It’s a Gel Polish Removal System that utilises vapour to take off gel polishes with minimum effort. Way more effective than soaking nails in Acetone or Acetone wraps, the process works simply by heating the Nail Steamer Solution until it becomes a vapour, and within 10 minutes, the polish is gone. As well as saving time, it also saves money; reducing Acetone usage by up to 95 percent – and you can also say bye-bye to those unpleasant fumes! Visit our stores now to find out more. £65/€80
WHEN BIGGER IS BETTER
Size might not matter when it comes to most things, but when it comes to buying products that deliver time and time again, it only makes sense to invest in the biggest. Thankfully, TIGI has released some of its top sellers in supersized versions, so now you can buy Colour Goddess, Dumb Blonde and Recovery shampoo and conditioners in a whopping 1.5 litre size. £14.35/€18.00 (Catwalk range £16.15/€20.25)
SWEET TREATS The Wet Brush brand is enjoying great success at the moment, and that’s set to continue as it releases its new limited edition Sugar Skull range. If you don’t already have a Wet Brush, it’s designed to be the only hairbrush you will ever need when it comes to working with wet hair. No matter the hair type, the Wet Brush is designed to
detangle easily and smoothly. The new range celebrates the interesting Mexican holiday – Day of the Dead – and sugar skulls form a decorative, edible part of the festivities. Choose from Red Rose, Black & White or Purple Rose. £7.00/€8.80
SOMETHING NEW
E.L.K Beauty London’s new Infra-Red Lamp uses the latest technology to cure every single brand of gel polish or nail gel. From high-end brands to more inexpensive ones, the Infra-Red Lamp makes curing a breeze; most gel polishes will cure within 10-15 seconds! As well as being more affordable in the long run, this lamp is also the healthier option when it comes to the nail base, as the fact that it is Infra-Red, rather than LED, means that it can increase blood flow to the nail bed, therefore resulting in longer, healthier-looking nails. £99.99/€125.50
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C A P I TA L S T Y L E
get THE
look
TH I S I S S U E IT WA S A C A S E O F, ‘ SO M A N Y LOO K S , SO F E W PAG E S ’ ! B U T W E M A N AG E D TO S E T TL E O N TH E S E T WO STU N N E R S . TH E F I R S T I S A B E AUTI F U L , BO H O, B R A I D E D U PDO, F RO M K I N K Y C U R LY STR A I G HT ’ S L AU R A C I CCO N E ; TH E S ECO N D I S A S E R I O U S LY ST Y L I S H A N D S C U L P TU R E D WAV Y S T Y L E F RO M N E I L S M ITH , AT B A R R I E STE PH E N . /10
KINKY CURLY STRAIGHT
GET THE LOOK This androgynous punk Mohawk-inspired look was initially created by the younger generation of the 1970s. Multiple 3D fishtail braids intertwine over the head to create the Mohawk shape, while naturally occurring flyaways have been left out to create a spiky effect, says Kinky Curly Straight’s Laura Ciccone.
the hair. Next, take four sections on top, and four sections at the back, and fishtail braid the hair.
To begin, prep the hair by applying a volumising mousse or spray throughout. Then, taking big sections, lightly curl
To create the desired modern Mohawk shape, U-pin each braid into place, intertwining them. Finish with a spritz of strong hold hairspray.
Once braided, and starting at the bottom, and working your way to the top, gently pull each braid out using a pinching motion to create texture and volume.
1 L’Oreal Tecni.ART Volume Lift 250ml £7.65/€9.60 | 2 L’Oreal Infinium Hairspray 500m – Extreme £2.99/€3.75 | 3 Hair Tools 3” Plain Pins Blonde (500) £6.10/€7.65 4 Diva Argan Intelligent Digital Wand 19-32mm £28.99/€24.95
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C A P I TA L S T Y L E
GET THE LOOK Barrie Stephen’s Neil Smith creates some serious volume; here’s how. First, cleanse the hair and apply a volumising mousse to create plenty of body. Then blowdry the hair to increase volume, movement and shine. Using heated rollers, take sub sections, starting at the nape and vertically roll each roller into place. Either leave to cool naturally or use a hood dryer to add extra heat. The heat will mould the hair and the cooling process will set the curls.
Once the cooling process is complete, use a good quality brush or a wide tooth comb to loosen and separate the curls. Using a medium hold hairspray, start to tease the curls into shape – if you need to add any extra curls or define the curls, use a medium sized barrel tong for final adjustments. Lastly, use a shine-enhancing, strong-hold hairspray to set the look!
1 Wella Performance Hairspray 500ml – Ultra Hold £2.95/€3.70 | 2 Head Jog 92 Ceramic Ionic Purple Paddle Brush £4.10/€5.15 | 3 Babyliss Ceramic Roller Set x30pcs £44.95/€56.40 4 Innova Setting Strong Mousse 300ml £5.00/€6.25 | 5 Hair Tools Clio Comb. Available in luminous blue, luminous cerise and smoky grey. £1.10/€1.35
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BARRIE STEPHEN
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C A P I TA L T R E N D S
AUTUMN
Colour focus
R A I N BOW TO N E S A N D PA S TE L S H A D E S A R E H AV I N G A S E A SO N A L M A K EOV E R . S E E W H AT SO M E O F O U R FAV E S H AV E TO SAY W H E N IT CO M E S TO CO LO U R TH I S S E A SO N . /14
GUY KREMER
IN
WESTROW ARTISTIC TEAM FOR KEBELO
HOOKER & YOUNG
WESTROW ARTISTIC TEAM FOR KEBELO
James Taylor, Colour Director at Barrie Stephen Hair, gives his colour forecast for every skin tone and hair colour.
On olive and deep skin tones I would suggest mixing medium to light chocolate browns with warm ripples of honey and gold, and to add life to brown hair, freehand hair painting is the perfect way to add colour in a subtle, natural way. We are seeing coppers coming through in a very strong way, and bronzed browns – rich coppery hues with hints of brown and violet to neutralise any strong orangey tones. This colour will work with most skin tones and make every eye colour stand out. Golden strawberry: these tones are a close relation to the buttery blonde and great if your clients want to be on the lighter end of the copper spectrum with a warm, rich rosy pink blush. It’s a soft and romantic shade, which is fun and sophisticated at the same time – it compliments porcelain skin and lighter eye colours perfectly.
Darker haired clients should consider softly lightening their locks with face-framing cappuccino highlights to add dimension, as well as injecting more warmth into the skin tone. WESTROW ARTISTIC TEAM FOR KEBELO
KINKY CURLY STRAIGHT
Very light blondes will lose their cool, silvery tones and become more buttery, with very pale gold undertones. This shade of blonde is perfect for fair-skinned clients, as the soft warmth will enhance their natural pale tone without needing to go platinum.
SACO
Most clients tend to go lighter for summer and darker for winter but I don’t think that should be the case. Colour can James Taylor appear duller, and with the gloomy grey weather I suggest staying lighter, but to change the tone and intensity of the colour.
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BOTH IMAGES: BLUE TIT
C A P I TA L T R E N D S Metallic and grey tones will remain a key trend throughout autumn, on lighter base shades. Soft balayage will be popular on deeper base tones, mixing soft shades together to create a soft, multi-faceted effect. Sam Millard, Peter Prosser The trend for bronde hair, that universally flattering shade that isn’t quite brunette, but isn’t strictly blonde, has evolved. Models at Joseph, Burberry and Christopher Kane sported uber-natural looking shades of mousey brown. Naturally mousey hair is more flattering than most people imagine, as sticking with a client’s natural shade is often the most flattering against their skin tone and requires minimal makeup. If your clients aren’t too keen on going totally au naturel with their hair colour, a touch of toner, or a temporary all-over tint can add depth and gloss to naturally mousey hair. Jenny Pelter, Technical Director, Westrow Street Lane /16
Last season was one of contrast, where natural colours were paraded next to bright pastel hues, but this season natural tones will prevail. Think neutral brown and mousey shades – the kind of colour you would normally see at the roots and want to colour over. Hayley Gibson-Forbes, SJ Forbes Highlights are back; whether it’s blonde or dark hues, the whole natural effect of highlights is coming back in for autumn. We’re blending more natural tones to create a softer look. Platinum blonde is also back with a vengeance, as the crisp clean colour has been seen on the catwalk throughout the year, often paired with pastel tones to accentuate the strong blondes. Pastel pink is my favourite and Schwarzkopf ‘s BlondMe strawberry toner is perfect for this look. Lauren Tudor, stylist at En Route Hair & Beauty After the cool shades and pastels of summer, we’re adding shine, depth and warmth by way of golds, coppers and warm chocolate shades. To keep the summer pastel trend current, apply more vibrant, richer tones into lightened hair. Think red, orange, purple and violet colours to keep the look fun, healthy and full of shine. Deeper tones also give the hair the appearance of being healthier and more loved after the cool, sharp blondes of summer. Andrew Minarik, Session Stylist
The white chalked roots at Rihanna’s Fenty X Puma catwalk show were a standout look for me: easy, fun and brilliant this style was apparently dreamt up by the singer herself. At Felder and Felder, the white hair on show was of the more permanent kind: models sported all-over platinum blonde hair, worn straight with a glass-like shine, to enhance the colour. For a softer take on the white trend, take inspiration from the Sibling show, where models sported pretty, apricot-tinged shades of white. Harriet Muldoon, Blue Tit Salons and Academy
BARRIE STEPHEN
Autumnal hair colour is all about being burnished and bronzed! We’re moving away from ombrè and into strong, glossy, global applications of colour. As a rule of thumb, remember to keep within two shades lighter than the natural base and opt for cooler bronze tones. Think colour spectrums from pale chocolate to earthy amber and minky, muted caramel. Will Eagles, Artistic Director at Cream
Francesco Group’s Claire Chell says there are only two colour trends you need to pay attention to right now.
BLUE DENIM
IDLEWILD
BOTH IMAGES: NICOLA SMYTH
ROSE GOLD
As seen on Instagram, with the hashtag #rosegoldhair, as well as on the catwalks at Carven and on celebrities such as Blake Lively, Sienna Miller and - most recently - Emma Roberts (whose hairstylist named the look ‘desert rose’), this shade is everywhere right now. This colour trend has always been known for its elegance and purity, and the soft hues work really well with both cool and warm skin tones. Rose gold always looks great teamed with Scandinavian blonde ends or even with lavender and a brushed baby pink.
BOTH IMAGES: HOOKER & YOUNG
ETHOS
Love it or hate it, the denim trend is here to stay for the foreseeable future. I love this colour palette and it rocks when marbled together with soft greys. This colour trend has evolved off the back of the grey/ Claire Chell silver hair trend but has had a facelift, bringing it into the future. Ditch the matte finishes; this trend is sophisticated, and should look effortless and fluid. Contrast and precision are a big no-no with this look. Make no mistake; this is a high maintenance look to create and can carry a hefty price tag for clients, but when achieved well it’s a total head-turner.
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DISCOVER NEW
BRONDE LUXE BY WELLA PROFESSIONALS SEE IN STORE FOR OFFERS /18
DISCOVER NEW
DARK LUMINOSITY BY WELLA PROFESSIONALS SEE IN STORE FOR OFFERS /19
C A P I TA L L E A R N I N G
A WEEK IN
my shoes S I M O N E TH O M A S I S O N E S E RI O U S LY B U SY WO M A N . W ITH H E R S ECO N D SA LO N A BO UT TO O PE N , A N D PL A N S FO R M O R E BY 2 02 0 , S I M O N E CO NTI N U O U S LY PU S H E S H E R S E LF A N D H E R TE A M TO LE A R N M O R E A BO UT H A I R LOS S I S S U E S , SO TH AT S H E C A N M A K E E V E RY C LI E NT F E E L H A PPI E R A N D M O R E CO M FO RTA B LE I N TH E I R S K I N .
Qualifications: • TrichoCare Trichology 2015/2016 • VTCT Level4 Laser and IPL VTCT Level 3 A and P • PerfectTress hair extensions and additions • PerfectTress hair loss training and mold-making for hair loss • Afro Caribbean hair extensions and wefts Location: Bournemouth Years in the business: 5 Twitter: @sthomassalon Instagram: @simonethomasco
’S SIMONE : ICEbecause you A DinV g to fear, come
oth d be There is n ly learn, grow, an fore. il, on en b e cannot fa n you’ve ever be led to a th u r bette lly str gg stant have rea I con s e m ti At r but with and e b m e m re ing learn and d constant learn n a to get e lf c e ti s c y pr a ing m w o ll a t o e to also by n allowed m s a h it , d ledge stresse e w k n ow absorb n kills. and s
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MONDAY
TUESDAY
Today I have a meeting at 6am where I’m going to sign for our second salon! This means coordinating a telephone and internet system that is integrated with both my salons, Westbourne and Wokingham, and 15 documents need to be completed and signed. It’s 8am so it’s time for a muchneeded coffee and breakfast before we head for Bedfordshire University for our Trichology degree lab day. The day begins with studying cell biology and microscopy. We work with various skin cells, measuring the cells under a microscope so that we can look at the different layers of skin samples and the hair follicle’s thickness and structure.
I’m back at the salon and we’re spending the day tending to various clients dealing with hair loss conditions. Some come in for a fitting of a human hair volumiser, to collect a wig, indulge in a wig wash and blowdry or they’re here for their first visit. One client has had various health issues and complications over the past two years, with constant flare-ups within the stomach and gut, and as a result has started to lose her hair. She brought her blood test and bacteria test results with her and we talked at great length about the foods she was eating and the stress she has been under from being ill
IMAGERY THROUGHOUT PROVIDED BY SIMONE
ABOUT SIMONE
and from being in an abusive relationship. Her results indicate she is suffering with Candida in the body, which, if left untreated is very dangerous. It can be treated over time by sticking to a strict diet and making sure she eats the right foods, so we go through a huge list of foods to eat as well as a meal plan. My job is not just about fitting systems or treating scalp and hair loss conditions – we have to look at how medicine, nutrition, hormones and illness, both past and present, can affect our clients.
WEDNESDAY Over a month ago I saw a young man for his first consultation. He had experienced sudden hair loss in circular patches. In this consultation he informed me that he works in a metal factory. After a series of tests it was confirmed that he had high levels of chemical toxicity in his blood, so he was signed off from work. During that time his hair loss continued to get worse and within 30 days of our first meeting he had lost most of his hair. He’d just started a new relationship, so his condition was really affecting his confidence. We took a mold of his head and advised that he had a bespoke human hair system made. We take the mold by using cling film, thick tape and drawing the area that we need to cover – this is then cut out and used as the mold. We also measure the head to ensure that we get the perfect fit. We then choose the colour and length of the hair, before sending the mold off to the factory, where it will take about eight weeks to make. I also prescribed some supplements so I hope to see an improvement over the coming weeks. I also interviewed a number of applicants for a PA role. I think I have found one!
THURSDAY
Today was a special day; we had a lady in her 60’s who is getting married and suffers with male pattern baldness. She’s a regular One of Simone’s hair volumiser system clients
client but today is extra special as we are removing her hair system and giving it a deep condition before refitting the system with a glossy bouncy blowdry, ready for her wedding day. When it comes to clients who have human hair volumiser/lace systems we recommend they come in every eight to 10 weeks to have them removed so we can condition the system, treat their scalp, colour any of their own hair they may have left, as well as cut their own hair, as it still grows. The whole process takes about three hours and is a relaxing experience for the client as we give their scalp a massage as well as a microdermabrasion treatment, which gets rid of any build-up of dead skin and helps with circulation.
FRIDAY
Friday is the only day I don’t see clients as I have to catch up on paperwork, invoices, and have one-to-ones with the staff. Our new hair loss clinic will open this September, in Wokingham. At this property we’ll have a salon for cut and colour clients, a wig room full of all our systems for clients to browse before their appointments and a private consultation room where I will see clients. There are seven additional rooms that are destined to house further consultation rooms, a training school and a dermatology and skin clinic for clients who need semi-
permanent makeup, due to cancer-related hair loss as well as tattoo removal and skintightening treatments. I then take time to look at flights and hotels as I am off to California – I’m meeting with our factory to go through some new designs that I am looking at launching later this year.
SATURDAY
I don’t always work weekends as I have a baby, but this month we have been so busy I have worked every weekend. This weekend I mentored one of my new team members who is learning to be a hair loss specialist. At 6pm it’s home time. I make my son some food, bathe him and give him a bedtime story and milk. Then it’s my time to catch up with my other half and a nice glass of red, while he cooks dinner! www.simonethomas.com
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TR AC E Y D E V I N E I S A S T Y L I ST W H O I S A D M I R E D, R E S PEC TE D A N D LOV E D W ITH I N TH E H A I R I N D U STRY. W ITH D EC A D E S O F S U CC E S S U N D E R H E R B E LT – I N C LU D I N G AWA R D S A N D A SA LO N – TR AC E Y H A S S E E N A N D DO N E IT A L L . H E R E W E TA L K A BO U T H E R D EC I S I O N TO S E L L H E R SA LO N A N D M OV E A B ROA D, A N D W H Y S H E H A S N ’ T LOO K E D B AC K S I N C E . /22
IMAGERY THROUGHOUT, SUPPLIED BY TRACEY DEVINE
C A P I TA L I C O N S
Unstoppable
Throughout my own time in the hair industry, Tracey Devine has always been one of those people who will always make time to Tracey Devine say hello. She has an infectious smile and, as she says herself, has always been a ‘glass half full’ kind of woman. It’s this attitude that no doubt prepared her to make one of the biggest moves of her life: selling her salon, Angels, in Aberdeen. “I sold the salon two years ago. I was doing so many other things; I felt like I wasn’t giving it my all. I just had the feeling that I needed to make this move [to Spain] now and I’ve never looked back. I love the freedom that I have now. I’ve got a spot in a salon here, and also at Zoology down in London,” says Tracey from her home office in Madrid. She adds, with a laugh: “I don’t have any staff to worry about anymore, which is great!”
WHERE IT ALL BEGAN
While many hairdressers often have family members who already worked within the industry, Tracey’s story is quite different. “My first ever memory about hair, was probably when I was about five or six years old; I would be sitting on the couch, with my legs around my mum’s shoulders, pretending to wash her hair. I’d have these fake bottles on the side; I’d pretend they were strawberry, banana or orange scented. Every single day I would sit there and pretend. My mum said that she knew that I was going to do hair. I felt like my hands were scissors and it was such a natural feeling to me.”
This affinity for hair lasted into Tracey’s teens, and although, at 13, she was working in a chip shop, she always dreamed of working in a hair salon. “A lot of it is down to my mum and dad,” Tracey says. “They were very hard-working, middle class parents that worked every day and instilled a huge work ethic into us as children. The day I was due to leave school my mum said, ‘right, get out, get a job.’ “There was no such thing for us as going to university; where I came from, it wasn’t heard of – it was get a job, make money. My mum asked if I knew what I wanted to do and I said ‘yes, I want to be a hairdresser.’ So she sent me up into town and told me not to come home until I had a job. And that’s what I did. I went to all of the salons, and eventually, I came across the one that I really wanted to work in. It was so cool and everyone seemed so trendy and smart, so I just walked in and said that I really wanted an apprenticeship. It was so funny because, this girl was sitting on the desk and she asked if I was so-andso’s cousin. She really fancied him, so I said, ‘if you give me a job, I’ll get you a date with him’! So that’s basically how it worked out.” The youngest of five children, Tracey left her hometown of Elgin at 17. “It’s a very small town and all my family are still there. When I was 17, I travelled to London and went to Salon International, and that’s when everything changed for me. I didn’t know what this world was about until I went there and I was like, ‘wow’.”
biggest award-winning salon nearest to me. I just wanted to go there and learn from them about how to run an amazing business. I did that for two years, and then I opened Angels,” says Tracey. It’s obvious that such a swift trajectory into running your own business is not the norm; I ask Tracey how her family feel about how far she has come. “My parents are super proud. I’m the only one in my family that’s this kind of driven and passionate about something creative. I don’t think they understand everything that I do but I know that they’re very proud, walking around with newspaper clippings to show everyone. “ I ask Tracey what the biggest challenge in opening her own place was. “Wanting everything to be perfect and having to accept that everybody does hair differently. For me it was a real challenge; letting things go out that I hadn’t personally finished. I had to learn to trust my staff and believe in them, and learn that not every client had to look exactly as I wanted them to.” >
Once Tracey finished her apprenticeship she opened her own business, in a hotel. “I worked there on my own, and did that until I left Elgin and moved to Aberdeen in 1996. At that point I went to work for Ishoka. I had done a lot of research and they were the /23
C A P I TA L I C O N S
LEARNING CURVE While this British Hairdressing Hall of Fame member is undoubtedly one of the most beloved hairdressers out there, even she has had her fair share of difficult times. She tells me the tale of a huge tax bill… “I wasn’t a businesswoman; I was a hairdresser and I knew nothing about business. The first 10 years it was just great – it was all cash and I thought it was amazing! And then, the VAT man came along and said, ‘yes, it is amazing!’ and hit me with a £40,000 tax bill.” “I went to my lawyer and said that I would have to go bankrupt. He said, ‘that’s not like you – you’ll find a way.’ And we did; we found a way and got back on track, but for about six months I thought the business was doomed. It taught me the biggest life lesson ever: look after the pennies, not the pounds. It also taught me to go and learn about the business, because, yes, I’m a great hairdresser, but I didn’t have a clue about the business. I retrained with a consultant for two years and he taught me how to run my business properly.” With that tax bill a distant memory, Tracey is in more demand than ever. She is probably the most prolific, hardworking ambassador that any brand would be lucky to have, and she’s loving her time with professional brand Affinage. I ask her, what would she tell her 20 year old self?
TRACEY’S ADVICE: “Be nice. Be real. Never be egotistical. Never think that you’re better than anyone else. Remember where you come from and work really hard.” /24
IMAGERY THROUGHOUT, SUPPLIED BY TRACEY DEVINE
“Don’t doubt yourself as much. Believe in yourself more and be more confident. Sometimes, even now, when you’re in certain situations, you can appear confident but inside you’re not, and I think if you can nurture that confidence from an early age, it will really help you out later in life.” >
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IMAGERY THROUGHOUT, SUPPLIED BY TRACEY DEVINE
C A P I TA L I C O N S
INSPIRATION When I ask Tracey who her greatest inspirations are, she immediately answers: “My dad. He’s 83 and he’s the most amazing man I’ve ever met. He was really ill through his mid 40s and had to stop manual work, so he went into working with disabled children and adults, and he did that for about 20 years. He’s just a special man. He bounces back all the time and never gives up. “I’m really inspired by Rita Rusk, from back in the day – she’s a real Scottish hairdressing /26
icon – and also Vivienne Westwood. I’m such a fan of her ethos and how she runs her business and how it’s grown,” enthuses Tracey. When it comes to what makes Tracey proud, first and foremost, it’s her three children: Jacob, 7, Kenzi, 15 – who works with Mum in the salon – and Poppy, 22, who’s just completed her Law degree. “I’m also proud of my career and what I hope I’m doing for Scottish women, and women
in general. I’m determined to keep pushing and get a British nomination, hopefully next year. I’m not going to give up. I love all the guys out there and I love what they do, but I just feel that women are so underrated. I’m not going to stop going on about it! “I think 85 percent of hairdressers are women, and the percentage of celebrity hairdressers that are men is something like 90 percent. I feel like I have to push to be at the top. We work so hard: we deserve it.”
TRACEY’S AUTUMN FORECAST When it comes to colour, my vision is a lot more earthy, woody tones, and I’m inspired by forests and plants. I’m looking at olive greens and cappuccino browns. I see blondes going much more beige, wheaty, not like the pastels we’ve been seeing over Summer. Everything will cool down, and have a bitter edge to it. We’ll still see pastels but the greens will be more olive and muddy-looking, while browns will be like a bitter chocolate. With cuts, women are becoming more bold again. Long hair has been the thing for a while, but women are becoming more interested in bobs and going a bit shorter. I try to encourage my clients to think more about what’s left on the head, rather than what we take off. When I do a consultation, I ask them to think about how the hair is going to look when it’s cut, rather than what they’re starting with, and just opting for a trim.
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C A P I TA L M E N
Men
ALL IMAGES ON THIS PAGE: BLUE TIT HAIR
O N LY
W H E N IT CO M E S TO M E N ’ S H A I R , TH E R E A R E N O L I M IT S TH I S S E A SO N . W E C AU G HT U P W ITH T WO V E RY D I F F E R E NT H A I R ST Y L I ST S TO F I N D O U T TH E I R F O R EC A ST S F O R TH E M E N : U RO S M I K I C , O F K I N K Y C U R LY STR A I G HT, A N D P O NT S M ITH , F RO M B LU E TIT H A I R .
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ALL IMAGES ON THIS PAGE: KINKY CURLY STRAIGHT
Sum up the look for men this Autumn. Uros Mikic: We will be seeing longer styles as well as length in shorter haircuts, such as traditional men’s cuts. We’re stepping Uros Mikic away from tight fades and sharp, clean blending and introducing texture and volume into the cuts. We’ve been inspired by the myriad of looks that David Bowie introduced in the ‘70s and ‘80s and pairing it with a cool indie vibe. We’re looking at heavy fringes and again, leaving length through the cut. Pont Smith: In three words: lots of volume! Evolving from the huge summer trend for 1950s styles – such as quiffs and pompadours – this Pont Smith season we’ll see styles that incorporate plenty of height and body. There’ll be lots of contrast too; height at the crown, juxtaposed with extremely short sides. Volume and body will come in all forms, such as big-bodied curls and disheveled locks, full of texture and movement. While women often bring in images of celebrities to show stylists how they want their hair, do male clients do the same? UM: Men don’t like to complicate things; when they visit barbershops or hair salons they like to leave the choice to their stylists. With that in mind, guys will spend more time researching a great stylist, so when they come to the salon they can trust the stylist to guide them and give them a flattering and fashion-forward haircut. PS: We encourage men, like women, to bring in photos, to get a clear idea of the
look they are hoping to achieve; it’s often difficult for clients to put into words exactly what they want. When it comes to the content of the image, men don’t generally want to recreate a celebrity’s style in a copycat fashion, so they don’t tend to bring in celebrity images. They often prefer to recreate a style that they’ve seen on a guy in the street, or on Instagram. This doesn’t mean they don’t come to us with a clear idea of what they want; they just tend to lean towards styles that they’ve seen work in real life, and that don’t appear to require too much effort or styling. How do you break a male client out of a style rut? UM: There’s only one way to get guys to change their looks: it’s to really get them excited about their new cut/look. This way you will encourage them to buy into the new look and ensure that they love it – and style it once they leave the salon. PS: Usually men get into a style rut because they don’t know what else suits them. Our first job, as stylists and barbers, is to open their eyes and inspire them, so we show them images of celebs, catwalk images and inspirational photos from Instagram, to provide the initial inspiration and to get their imagination going. Once they have an idea of a style, or look, we can assess their hair type, texture and face shape, and ask them questions about their styling routine and their personal style to determine the best way to tailor a particular style to that particular client. Quite often a style rut is due to a lack of confidence, so we work to bring this confidence back, and encourage our clients to view a new look as an improved version of their current one, rather than as a drastic image change. Is there a universal cut that works on all male clients, whatever their hair texture? UM: Yes, the ‘Crew cut’, that sporty short
haircut that works with any hair texture and head shape. It’s the traditional men’s cut, with short sides and top that gives lots of movement and texture and is super flattering and easy to wear. PS: An undercut of some form, or at least some contrast in length, between the sides and crown, is universally flattering. Exactly how that contrast is created, and which style suits a man the most, is best determined by the hair’s texture, as well as other factors, such as his face shape, personal style, lifestyle, whether or not he is balding and the amount of maintenance he is willing to commit to. Which celebrities lead the way in men’s grooming, image-wise? UM: David Beckham; he’s still the game changer and plays a big influence in men’s styling and grooming. He is truly a great ambassador for men’s grooming; always an early adopter of new looks, yet always elegant. When looking for a celebrity that represents the new season’s looks best, it has to be Game Of Throne’s Kit Harrington (Jon Snow). His long, wavy style is on point for the coming seasons. PS: DJ Ben Klock has a great, neat haircut, and we are big fans of DJ Marcel Dettmann’s long and easy hairstyle. Leonardo DiCaprio always has very elegant hair, too. What’s the product no barber should be without? UM: Matte clay; it is a very versatile product that gives just a touch of shine and enough hold without overpowering the haircut. It’s a great workable product and is perfect to use for a blowdry. PS: A hair dust, or hair powder, is a great product for barbers, as it can be used on both hair and beards to boost volume, add thickness, and to aid styling.
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MARK MOUNTNEY
C A P I TA L E X P E RT S
Business THE
E V E R F E E L L I K E YO U ’ R E A LO N E O N YO U R B U S I N E S S J O U R N E Y, O R DO YO U J U S T WA NT TO K N OW I F YO U ’ R E STI L L O N TH E R I G HT TR AC K ? W E ’ V E RO U N D E D U P SO M E O F TH E B E ST, M O S T S U CC E S S F U L B R A I N S I N TH E B U S I N E S S TO TAC K L E SO M E O F TH E I N D U STRY ’ S TO P TA L K I N G P O I NT S . /30
MEET THE PANEL
Ian Egerton Managing Director at Loop HR and owner of Stress Exchange, London Bridge.
Andy Phouli Chairman of one of the biggest, and most popular salon chains in the country, RUSH Hair.
Nergish Wadia-Austin With 30 years in the hair and beauty industry, Nergish is the founder of PHAB (Performance in Hair and Beauty).
What is the toughest issue facing the hair and beauty industry right now? Ian Manlan: It has to be the new National Living Wage (NLW); compounded by the introduction of Pensions. The real impact of NLW will be felt as the increases come in over the next three years, rising to what the Government says will be around £9 per hour.
AP: I think admitting things aren’t going as you planned is the first step before looking at what you can do to change things and make it work. Don’t just wait for it to get better. We have a great management team at Rush – very supportive – and if one area of the business isn’t working as well as the other, we all work together to improve things.
Andy Phouli: Recruitment: the number of young people coming into the industry is now the lowest it’s been for years as schools are encouraging people interested in a career in hairdressing to stay on in academia and not venture into the workplace.
MM: Analysis and research are essential. If something is not working out the way it should, or things have taken a down turn, you have to be pro-active and get to the root of the problem and turn it around as fast as possible. Along with this you have to stay positive and have faith in yourself and your business.
Nergish Wadia-Austin: There are several but the toughest is always turning over a healthy profit, given the level of competition out there. Standing out from the crowd, attracting new business and keeping columns full have been notoriously difficult for the salon manager. Mark Mountney: I would say it’s the speed of the trends that are popping up and changing so rapidly these days. As soon as a salon is up to speed with one trend and offering it, the next trend has popped up and it’s a constant battle to keep up. When you encounter a bad patch, how do you deal with it personally? IM: When going through a tough time I focus very much on the end game, the result I want to achieve. Practically, I take a ‘one project at a time’ approach, dividing big jobs into smaller bite size pieces.
NWA: Bad patches in trade occur due to a lack of planning. A manager who is a reactor will find themselves chasing their own tail regularly and will end up being busy and exhausted with little to show for all their effort. However, with some pre-planning, based on past performance results, there will be fewer ‘bad patches’ to deal with. Salon X’s profits have gone consistently down over the last three years - what is the first thing they should do to turn this around? IM: On discovering your sales are shrinking you must act swiftly to reverse the trend. First, you need to establish what has caused the drop in sales (specifically which services/ products have reduced). Then you need to find out the cause (lack of skilled staff/under charging etc.) Then you need to identify what action to take to address the issue. Once you have decided on the action to take, put
Mark Mountney Owner and Creative Director at Zoology and Zoology Colour Lab, Wanstead.
it into place to rectify the problems; review your outgoings and eliminate unnecessary spending; confirm your prices are correct and that your team are charging correctly. AP: They need to look at why this is – are client numbers down? What’s the average bill – could this be increased? It’s not often one thing that causes profits to diminish; it can be a series of items. Look at expenditure – could you cut back on certain items or by planning better get a better return on your expenditure and investment? MM: Again, it’s about analysis and research. Client and customer feedback is essential, so ask them to fill out a quick survey in the salon or online and check reviews on websites or social media. Once you’ve identified where you are and are not meeting the clients’ needs you can start focusing on changing and improving areas of weakness and focus on areas of strength. Similarly feedback from your team and staff is crucial, whether it’s a head stylist or front of house team, they will have great insight into the business and may have ideas to contribute. They are the ones working one on one with the clients, the products and services on offer every day. Don’t just focus on your salon – go and see what other salons in your area are doing. Taking your research beyond your own salon will give a wider picture of the industry. Hire a secret shopper to see what your competitors are offering - what promotions, techniques they use etc. Identify their strengths and weaknesses and see how they compare to yours. >
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C A P I TA L E X P E RT S
What is the most important factor when it comes to opening a new salon - location, or team? IM: It’s likely to be location (to feed client footfall), followed very closely by the team. Then in equal measure, good business structures, strong branding and the right products. AP: Both are equally important. Your salon should be in a prominent location, with a good footfall and other businesses close by. Your team is crucial to the success of your salon. Highly trained professionals, providing exceptional services are what today’s clients are looking for. MM: It’s a combination of both but I think that the team holds more importance in the long run. I have the wonderful situation of having both a brilliant location and a fabulous, dedicated team. The location is important as it needs to fit your salon’s needs and reflect your offering and style, to attract the clientele you are aiming for. However, location isn’t enough. You might get clients coming in because of the cool location and great accessibility but retention will be low if you don’t have a team that can provide the service that they need and expect. NWA: Of course, the location, but beyond that a clear vision of what the customer profile is, what they will pay good money for, how to stand out of the crowd and provide exceptional customer care while delivering the best quality of product. This all relies on the training given to the staff and the standards set by the manager.
AP: Running a business isn’t for everyone, it can be tough and make huge demands on you but if you have the right support system it can work. Franchising gives people an opportunity to run their own business and benefits from the head office support at all times along with the tried and tested systems of a larger company. That’s why franchising is proving so popular. >
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RUSH
What tends to work better; a stylist opening a salon, or a businessman/ woman without hair experience opening a new salon? IM: For a business to be successful it must be well managed; there are some great examples of businesses that are very successful and owned by hairdressers and equally non-hairdressers. The most important factor is to understand the basic principles of a creative, labour intensive business.
Unique combination of hot bristles to relax hair & cool bristles to set it straight
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2200W 110°C Heating element with a high precision thermostat AC Long Life Motor 1000+ hours 4 heats & 2 speeds 15% more power 15% higher airflow, 5% quieter*
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Argan Oil infused floating plates For lasting sleekness & shine Digital variable heat 110°C to 235°C Enables safer styling for all hair types & textures Single stroke styling With faster heat-up & superb heat recovery*
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Products sold separately
C A P I TA L E X P E RT S
MM: From my own personal experience; I was young, ambitious and full of passion for hair. I didn’t have a strong business background or a large budget but I made it work. I sought and listened to advice from colleagues and friends within the industry and developed at my own speed. In 2015 we had the wonderful Tracey Devine join our team and she has already taught me so much about business that has proved to be invaluable.
What are the prerequisites for running your own business - or can anyone do it? MM: You have to have a passion for what you are doing and the business you are running. A business becomes a large part of your life so it should never be something you dread or don’t enjoy. Industries such as hair and beauty are constantly developing so you need the enthusiasm and drive to keep up with ever-changing trends and technological advances that will keep your business progressing. You also need to have quite a thick skin; it can be tough running a business and you will make mistakes, you have to use those mistakes to your advantage and learn from them, rather than letting them knock you down. NWA: High standards and management skills together with a flexible, determined, enthusiastic and positive nature, with a healthy investment behind them is what one needs to run their own business. Choosing great and supportive manufacturers and distributors to work with is also key. Are hair collections essential to any salon’s success? AP: For Rush, yes. Our annual collections have won us many awards and have helped to showcase our creativity and the Rush brand globally. If you want to develop your standing and profile within the industry then producing photographic collections is integral to your success. It doesn’t happen overnight, but when you win an award or you are recognised for your creativity, there’s no better feeling.
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MARK MOUNTNEY
NWA: Neither; both require training in the areas they lack knowledge. The stylist requires basic management skills training and experience before they can even begin to think about opening a salon. The business person that lacks industry knowledge should really immerse themselves in a temporary industry job, perhaps as a receptionist at a busy, successful salon before contemplating the investment.
NWA: That will depend on their customer profile (target market) and if that plays a large part in their image and presentation. A busy fishmonger in the high street needs to deliver fresh fish at a great price and deliver it to the customer in a friendly and timely manner. The busy fishmonger at Harrods food hall will have to deliver all of the above but with a phenomenal and inspiring fish and crustacean display, which is seasonal and reflective of the catch, together with recipe suggestions in a thermal bag and high standards of customer care! MM: It all depends on what your aim is for your salon; if you want to focus on the awards side of things or whether you are focused on other aspects such as client retention. A great collection can help you win awards which look great to your clients and they may also appreciate seeing a striking collection in the window, but I think that customer service and quality
of service triumphs over everything. It’s also worth noting that collections can cost a lot of money to produce and sometimes it is about looking over all your figures, your incomings and outgoings and seeing where your money is best directed. If there is one thing that salons today aren’t getting to grips with, what is it? IM: Generally, I’d say salons are missing the opportunities technology offers. Business-wise there are many free and low cost tools and support options available to salon owners and their teams to streamline business functions, increase knowledge and simplify communication. NWA: How to balance their marketing between direct and social media. Also, the importance of the role of add-on services such as retail, introduction of new services and the ability to provide a fully-rounded service for the busy customer while delivering high standards of care.
RUSH
“I think admitting things aren’t going as you planned is the first step before looking at what you can do to change things and make it work. Don’t just wait for it to get better. We have a great management team at Rush – very supportive – and if one area of the business isn’t working as well as the other, we all work together to improve things.” Andy Phouli
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C A P I TA L N A I L S
AUTUMN NAILS
that rock! LOV I N G O U R COV E R S H OT ? I F SO, TH E N R E A D O N TO F I N D O UT H OW SA LO N S YSTE M G E L LUX N A I L TEC H N I C I A N , J U LI E A N N E L A R I V I È R E , C R E ATE D TH O S E G O RG EO U S O M B R É E F F EC T N A I L S !
ate ed to cre ‘We need for this shot, g gy look a ver y ed se the ver y strikin u p. li to u e so I chos il Red and Black T ll e v e w GELLUX D s work extremely ur ock vibe. Both colo ate that per fec t r , n simple and cre the desig te an together p e e k d a I’ t ose to cre I though ve and ch y bring out ti c e ff e t ll ye ec t to rea up. ombré eff smok y eye make s l’ e rl d ula y the mo rks par tic o w t c e ff urs.’ This e bold colo h it w ll e w
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1
Prepare nail and clean with GELLUX Prep & Wipe (£4.05/ €4.95), and apply GELLUX Fast Bond (£5.85/€7.35). Allow to dry for 60 seconds.
2
Apply GELLUX Easy Off Base Coat (£11.95/€14.98), then cure; 30 seconds with LED, two minutes UV.
3
Apply GELLUX Devil Red (£11.95/€14.98), to half of the nail and then apply GELLUX Black Tulip (£11.95/€14.98) to the other half.
4
Before curing, using a fan brush, swipe the gel back and forth from left to right to blend the two colours together. This will create an ombré effect.
5
Put under the lamp for 30 seconds for LED, two minutes for UV.
6
Repeat the two previous steps for the second coat, then cure again; 30 seconds with LED, two minutes UV.
7
Apply GELLUX Top Coat (£11.95/€14.98) then cure; 30 seconds with LED, two minutes UV.
8
Wipe off the sticky layer with GELLUX Prep & Wipe and apply NAILLUX Cuticle Cream (£4.55/€5.70) to moisturise the skin around the nails.
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IMAGERY THROUGHOUT, SUPPLIED BY THE CURIOUS COMB
C A P I TA L I N T E R I O R S
Curiouser
CURIOUSER
&
W E LCO M E TO TH E C U RI O U S CO M B , A SA LO N TH AT N E E D E D H E LP TO M A K E TH E I R D R E A M O F A N E W, Q U I R K Y TA K E O N 1950 S G L A M O U R A R E A LIT Y. OW N E R S E LE N A PA N G E X PL A I N S…
What was your aim when it came to the look of your salon? As we were moving to a larger premises I took it as an exciting opportunity to update the salon interiors and to create a new, innovative look. The original interiors were heavily influenced by the 1940s, so there was a lot of dark wood, velvet and ornate detailing. Stepping into the old salon felt like stepping into your Grandma's living room; full of oddities and nick-nacks that had accumulated over the years in a haphazard, bric-a-brac fashion. The new premises was in a busier location within a modern apartment complex and a bustling community centre, so the existing interior would not have been suitable for a modern, newly built unit. This was going to require a bit of thinking and a lot of imagination! I still wanted to maintain the best bits of the original design: its vintage, quirky feel and homely atmosphere, but I wanted to inject a fresher, younger, zingier feel to the decor. It was also important to maintain our concept of curiosity and the feeling of intimacy and comfort in our space, but on a larger scale.
Our brand ethos is that we are always striving to be a little different from the norm, with a flair for old world charm. We care about treating our clients as if they were visitors into our home, so it was incredibly important that we didn't alienate them with decor that was radically different and modern, or with a space that felt stark and imposing. Did you have a clear idea of the final look, colour scheme, etc? My design brief was to keep the retro and welcoming feel of the original salon that our existing clients were accustomed to, but to give a fresh feel to the interiors. Inspiration came from several sources; my father had owned a laundry business and had been my mentor from when I started my business, so it was important to me to incorporate an element of that into the design. The 1950s was an exciting era; with the post-war baby boom, the advent of the colour TV, the race to the moon and the birth of rock ‘n’ roll - everything was bigger, better, faster, more colourful and modern. I wanted to reflect this 1950s feeling in the decor we chose. We created a 1950s Miami South Beach launderette style décor, with a nod to our curious heritage. With accents of pastel colours like aqua, pink and grey, we created various 'zones' and decorated them differently, so each zone felt like a separate entity. We have a 'colour zone' where our chemical services are performed; it's a quieter, less intrusive area, with different salon chairs. In the 'drinks zone', we have a dedicated area with an assortment of refreshments and vintage coffee machines. We used natural materials to make the decor feel homely, by incorporating solid
oak flooring, unfinished Siberian oak for the worktops and a cork table for the drinks area. We have large expanses of wall, so we used various laundry-themed objects, such as vintage toy ironing boards, 1950s mini travel irons and washing boards to fill the area. We didn’t want clients to be sat staring at themselves while their colour was processing, so we chose small, non-intrusive, bubble shaped mirrors. Did you have a definite budget in mind? Did you stick to it? Yes, £60,000. Unfortunately there were a few unforeseen/unexpected costs during the build so the final spend was approx. £85,000. How did the Capital team help you when it came to making your vision a reality? The Lee branch team was particularly helpful in choosing the right backwash basins and cutting stools to fit in with the salon design. They were always on hand to help and offer advice and additional information on the equipment Capital supplied. They also smoothly coordinated the delivery of the equipment. Top tip for those wishing to revamp their salon? Allow extra in your budget for unforeseen costs, as you never know what might happen! What has been your clients’ reaction to the look/style? Fantastic! Many of our testimonials mention the décor; they love that it’s welcoming, bright and quirky and find it very relaxing. Thinking it’s time to revamp your salon? Call your nearest Capital team for help or head to www.capitalhairandbeauty.co.uk/ furniture
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C A P I TA L T R A I N I N G
Festive PREP
W H I L E TH E F E S TI V E S E A SO N PRO B A B LY S E E M S SO FA R AWAY, W H E N IT CO M E S TO C L I E NT S A N D H OW TH E Y TH I N K A BO U T TH E I R LOO K S , C H R I STM A S A N D N E W Y E A R R E A L LY A R E N ’ T TH AT FA R ! W ITH TH AT I N M I N D W E ’ V E A S S E M B L E D O U R TO P CO U R S E S TH AT K E E P C L I E NT S LOO K I N G G R E AT A L L Y E A R RO U N D, B UT S PEC I F I C A L LY W H E N IT CO M E S TO TH E I R F E STI V E ST Y L E . /40
L’ORÉAL BALAYAGE & CELEBRITY COLOUR TECHNIQUES Balayage is a colour trend that is beloved by women the world over, mostly thanks to its celebrity fans like Blake Lively and Nicole Scherzinger. This one-day course will teach you how to work out what colours will suit particular face shapes, and how to create
the coveted trend, so bring a picture of a celebrity with you on the day and we’ll show you how to replicate their look. This course is also a great way to get to know L’Oréal Professionnel.
Time: 10am-4pm What you’ll need to bring: Salon toolkit – brushes, apron, towel, hairdryer, etc – proof of qualifications, and lunch! Entry requirements: Minimum of Hairdressing NVQ level 3 or equivalent. Cost: £99 ex VAT
PLAITS & EYELASH PERMING, CELEBRITY LIFTING & TINTING STYLING WORKSHOP
Time: 10am-5pm What you’ll need to bring: Just be sure to bring your camera so that you can record your efforts on the day! Entry requirements: Suitable for beginners and existing hairdressers. Cost: £90 ex VAT
Time: 10am-5pm What you’ll need to bring: Everything is provided on the day – but make sure to wear professional attire. Entry requirements: Suitable for beginners. Cost: £130 ex VAT
SALON SYSTEM
You can’t go anywhere these days without seeing someone playing with braids in yet another new, inventive way. This course will leave you fully confident in rope plaits, two, three and four-strand techniques and red carpet glam styles.
As the saying goes, it’s all about the eyes! Even clients who don’t love wearing makeup appreciate the amazing difference an eye tint and/or perm can bring. Lifting and perming are a great way to open up the eyes, and tinting means a more natural definition, and less mascara.
GELLUX WORKSHOP
SALON SYSTEM
Nails are the way that so many women choose to express themselves, but even those who don’t normally invest in a regular mani will whip out the cash when it comes to the festive season. Give your clients the gift of long-lasting colour with this gel polish training course that will teach you how to custom colour blends. Time: 10am-5pm What you’ll need to bring: Everything is provided but please remove any nail extensions/gel polish. Entry requirements: Suitable for beginners. Cost: £65 ex VAT /41
C A P I TA L C O L L E C T I O N S
THE
collections C U R L S , CO LO U R A N D C R E ATI V IT Y; TH E TH R E E C ’ S W H E N IT CO M E S TO TH R E E K I LLE R CO LLEC TI O N S .
CLYNOL PROTÉGÉ TEAM The shapes of this collection are just perfect; so feminine and soft yet they’re no shrinking violets. Look closely at the styles, and there’s something a little bit disco, and in some shots, there’s a whisper of the sixties. We could see the longer styles looking seriously amazing on your naturally curly clients. Hair: Clynol Protégé Team | Makeup: Maddie Austin | Photography: John Rawson | Styling: Clare Frith /42
Give your clients bigger, bolder, braver styles with new Bed Head volume superheroes! Introducing FULLY LOADED™, our most advanced volumizing shampoo and conditioner and new supersizing stylers BIG HEAD™ and FULL OF IT™. For volume like you’ve never seen! #MAKEITMASSIVE www.bedhead.com
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Your Hair. Your Way.
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C A P I TA L C O L L E C T I O N S /44
ETHOS Adam Bryant and Sharon Peake have come up with a cracker! The colour work in this collection is to die for – just look at those golden patches of light on the rose gold wavy look, and the irreverent placement on the brunette with fringe. The styling is extremely fashion forward, and we think this collection will be inspiring many of you this season. Hair: Adam Bryant and Sharon Peake | Makeup: Mary Jane Frost | Photography: John Rawson | Styling: Marika Page
NEW 1.5ML SHAMPOOS AND CONDITIONERS DESIGNED FOR A PROFESSIONAL BACKBAR EXPERIENCE
TIGI’S BEST VALUE BACKBAR ACCESS TIGI ON THE GO! DOWLOAD TODAY THE NEW TIGI 24/7 MOBILE APP TO YOUR IPHONE OR IPAD!
/tigiprofessional | tigiprofessional.com /45
C A P I TA L C O L L E C T I O N S
EMMA GOTTWALD AT ROYALS HAIR The Harajuku district in Shibuya, Tokyo, was a massive influence on Emma’s latest collection. It all started with the image of a Japanese tattoo – fast forward many, many hours of Google research, and Emma found herself wondering how she would dress and style herself if she lived in Tokyo. As such, the collection is a beautiful, creative interpretation of street style. Hair: Emma Gottwald | Makeup: Mikele Simone | Photography: Daniel Knott | Styling: Emma Gottwald /46
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E V E RY T H I N G FOR THE
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STORE CONTACTS
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