Free for all Capital Hair & Beauty customers
THE TRENDS, THE INSPO, THE PRODUCTS
BRIGHT AND BEAUTIFUL AUTUMN COLOUR THE TRENDS WE’RE EXCITED FOR RIGHT NOW!
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CONTENTS EDITOR’S LET TER It feels like we’re all saying the same thing; how is it Autumn already? Whether you’re feeling 100 percent ready for a new season or you’re ever so slightly wary – we’ve got you covered! This issue is all about looking ahead and staying flexible. On page 8 we’re giving you solid advice on how to analyse your services and refine them to bring you the most rewards and on page 14 we are taking you on a fast track to the ultimate hair and beauty trends that will see us through to the end of this year. Also, on page 22 we’re talking colour trends; think coppers, reds and apricot blondes. Delicious. Also, have you caught up with the Capital Cut podcast yet? Soon we’ll be prepping our third season, which means you definitely have time to listen to the first two seasons! Just search ‘The Capital Cut’ anywhere you like to listen. We want to say a huge thank you to all our customers who choose to shop with Capital. We’re in this together.
Saman tha Burkwood
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TRIED AND TESTED It’s time to shop for your faves
ON THE COVER Nothing says Autumn like a beautiful, shimmering red! We’re obsessed with this glossy look from NXT. Check out the full range at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie today.
THE EYES HAVE IT The lash and brow trends for right NOW
FAST FORWARD Head-to-toe trends
ACCESS ALL ERAS Why men’s hair is turning back the clock
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MOOD SHIFTING COLOUR What is Autumn bringing?
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THE HEADLINES Catch up with what’s happening in-store and online
UPGRADE YOUR SERVICES Level up and reap the benefits
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PLAYING AWAY The new nail art
THE BEAUTY EDIT Your hair and beauty must-haves
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POWERFUL. PROFESSIONAL. PERFORMANCE.
Powered by advanced lithium technology for ultimate cordless cutting performance. Our heavy-duty Super Motor range of professional grooming tools feature ultra-sharp Japanese Steel blades and a high-torque brushless motor for smooth precision cutting, outlining and detailing. And the Titanium Foil Shaver gives exceptional fading and blending.
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Be ready with the new must-haves. Colours of the season
Smart hair
Over on page 22, we’re talking Autumn colour trends and the keyword that keeps coming up is FUN. Clients are more open to playing with colour, whether that’s adding a fruity pink tone to their blonde, or trying a flattering shade of copper or lilac. We love Pulp Riot’s Liquid Demi range because it’s packed with revitalising Avocado Oil, Grapeseed Oil, Quinoa and Vitamin E, guaranteeing glossy, radiant results. 60ml £8.50 / €9.99
The IQ Intelligent Haircare Intense Moisture Shampoo and Conditioner twin pack make the perfect duo for getting frazzled hair back to its ideal hydrated state. With nourishing Amaranth and softening Aloe Vera, the two work together to give intense moisture, enrich the scalp and give the hair more elasticity, therefore reducing breakage. 1L £14.99/€18.80
Colour that lasts Chroma ID is Schwarzkopf Professional’s first semi-permanent mix and tone colour system with Integrated Bonding Technology. Offering 100% colour flexibility and no damage it’s the ideal range for delivering those bold tones and pretty pastels. But great hair colour needs quality support when your client’s at home, and you want to give them something that prevents fade and keeps colour fresh: enter Chroma ID Bonding Color Mask. 500ml £12.20 / €23.04
Stronger from within Get ready for a stampede because the new Olaplex 4-in-1 Bond Intense Moisture Mask ticks all the boxes. When it comes to the ultimate treatment, particularly for hair that’s damaged, this new mask gives moisture where it’s needed, plumps up the volume and shine and leaves hair smoother than ever before. 370ml £36.00 / €38.00
Sustainable Made from recycled plastics found in the ocean, the new ergonomically designed Headjog 18 Ocean Brush is the perfect detangler. With flexible soft pin bristles it massages the scalp gently and can be used to detangle wet or dry hair with less breakage. £4.00 / €4.50
Results guaranteed
at capitalhairandbeauty.co.uk and
The L’Oréal Professionnel Serie Expert Metal Detox range was designed to eliminate the risk that high levels of metals in our water can do to our hair. While water quality varies across the globe, when it’s combined with hair porosity and metals in the water, the result can often mean hair that is damaged and at risk during the colour process. The Metal Detox Shampoo is the first line of defence when it comes to neutralising metal and detoxifying the hair after the colour service.
capitalhairandbeauty.ie
£14.15 / €17.75 250ml
Keep shining When you need colour that delivers, Redken’s Shades EQ Bonder Inside does it all. An all-in-one acidic demipermanent toner and bonder that tones and protects the hair, it also delivers the most amazing shine. With true to tone results, this is the ideal colour for sensitised to very sensitised hair. £9.95 Shop all our favourites and more over
TRIED
Thanks to frequent daily use of hand sanitizer, nail techs have noticed their clients’ hands becoming more dry and dull than ever. Thankfully The Manicure Company’s Hydrating Hand Mask is here, with an ingredient list that reads like your favourite skincare. Think Avocado Oil to nourish the skin, plus Jojoba Oil to soothe and Nicotinamide, a B3 vitamin that helps to strengthen skin and soften lines. £2.10 / €2.30
Special price for September and October!
AND
Skin benefits
TESTED
TOP PICKS
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PERFECTLY PRICED TO MEET YOUR BUDGET 100ML TUBE FULL INTERMIXABLE COLOUR RANGE 100% COVERAGE OF GREY HAIR GUARANTEED WITH ENHANCED COLOUR T E C H N O LO GY OV E R 1 1 5 P E R M A N E N T C O LO U R S A N D OV E R 4 2 A M M O N I A F R E E S E M I - P E R M A N E N T C O LO U R S VEGAN FRIENDLY
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C A P I TA L N E W S
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HEADLINES READY TO TRAIN AGAIN! Now is the perfect time to upgrade your services and we’re so happy to announce that our training courses are back up and running and will be provided in Covid-safe spaces. In order to give you the best training experience possible, in a safe and easy way to learn, our courses will take on a new, blended approach. This will allow you to start your training online, at your own pace, then complete the course with a final face-to-face practical at one of our Capital Stores with the educator. So why not check out our extensive range of courses today? Perhaps you’re ready to level-up with a lash and brow course, so you can provide the ultimate eye-framing experience? Or try our range of gel manicure workshops or even a balayage and freehand hair colour course? Whatever you’re thinking, we’ve got the course for you. Find out more at capitalhairandbeauty.co.uk/training
Have you listened to the Capital Cut Podcast yet? Did you know that we’re approaching the third season of The Capital Cut? As a brand who truly wants to provide a
Balayage Boss Samantha Cusick – it’s the most-listened to episode so far for a reason! In this episode Samantha shares how she built her business and how she learned early on that social media was the perfect way to market her services. We’ve also got some hilarious moments from industry PRs and magazine editors and we can’t wait to share who’s next. Listen anywhere that you like to catch up with podcasts, or simply head to platform for learning, engagement and of course, a little entertainment, starting a podcast was a no-brainer for us. Highlights from the podcast so far definitely include our episode with
capitalhairandbeauty.co.uk/thecapital-cut-podcast to listen live
on our site. You can do a bit of shopping after too!
FOLLOW FOR MORE OF EVERY THING If there’s one thing most of us spent more time doing during lockdown, it was spending time on social media platforms. Connecting with others on platforms such as Facebook and Instagram allows for a sense of community and is an opportunity to swap creative ideas or simply let each other know we’re in this together. Over the coming months we’re working on creating more content for you to enjoy and share, so be sure to follow us on your favourite platform. You can find us on Twitter @capitalhair/@capitalhairEIRE ; Instagram @capitalhair/@capitalhairireland and search for us on Pinterest and Facebook: capitalhairandbeauty. See you there!
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LEVEL UP!
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We spoke to some of the best in the business to find out all the little things you can do to really boost your profits. It’s time for an upgrade!
SELL THE BENEFITS “As hairdressers, it’s our job to recommend additional services or products for our clients to get the most out of their style. During a consultation, even if it’s just a cutting service, we can still offer an upgrade with a conditioning treatment at the backwash. These vary in price but 8
on average you can boost your service by £15. More importantly, it can also boost the clients’ experience – we all know the time at the backwash is the best part of a service! “Also, all salon members should be recommending treatments during colour services. Olaplex should be offered as an upgrade as it is a great insurance product for the hair, especially when bleached. “Finally, aftercare is vital for a client’s
experience to maintain the luscious results achieved at the salon. This not only elevates your price but also their experience. It makes the client feel more at ease and allows them to truly trust your judgement as a stylist for future appointments. And don’t feel embarrassed to offer retail; everyone buys products and services and you’re offering them something that’s fantastic quality and really beneficial to them.” Ellis Henry, Bad Apple Hair
THE LIT TLE THINGS “A great way to boost profits is to look at the services you currently offer and think of some areas where you can upgrade the experience. For example, if you offer brow waxing, you and your teams should try to upgrade that service to a wax, tint, or brow lamination. You can go even further and consider adding a brow glue to your retail offering. “Retail is a great way to boost your services. If you offer nail services, upgrade them by offering nail art, glitter or gold leaf. Make sure you add these in as an extra service as you must cover product costs and the extra time spent on the treatment. This could really boost your turnover.” Katie Godfrey of @kgsalon
“Why not offer VIP upgrades of the services you already provide? At our salon, we don’t just offer a Cut and Design; we offer a Deluxe Cut and Design which includes extras such as an added treatment, take-home haircare and return visit to the salon for a blowdry with one of our Junior team members. Not only is the upgrade of high value to the client, it’s also increasing the average bill in salon and ensures the client returns.” Caroline Sanderson, @egohairdesign
“One of the services we believe adds to the customer experience and keeps clients coming back time and again is our backwash experience and we pride ourselves on offering something unique and special. We provide all of our clients with a hair treatment while at the backwash and following the treatment, we wrap their hair in a hot towel with lavender to enhance the treatment and allow the client to really unwind and feel good. We never want our clients to feel rushed.” Mark McCarthy, @markdavidsalon
“We decided to create our very own Colour Club and Style Club. We wanted to create something that our guests could feel part of and give it a bespoke, exclusive edge. For instance, the ROAR Colour Club is perfect for guests who want to keep their colour looking fresh and members of this club receive our luxury Colour Brilliance Ritual with every colour service. This ensures their colour looks its best for six weeks. Alternatively, for guests with damaged hair, we offer our Bondpro+ Ritual with each colour appointment to reduce breakage and protect their hair. “The different services within this club allow us to tailor the service to each individual guest and gives an air of exclusivity. To add even more value, our guests receive a pure pigment additive to boost shine and stop fading as well as 10 percent off all retail in the salon. All of this costs them just £60 for the year which equals to £5 per month.
Indola
ADVICE
“By keeping our Colour Club membership at an affordable price we are more likely to encourage our clients to sign up. In turn this helps to boost salon income and ensures our guests’ hair is in great condition and their colour looks the best it can. Subsequently our guests are likely to recommend us to their friends and be even more satisfied following their appointment. “In terms of generating income, initiatives like this work brilliantly in our experience. You are generating revenue prior to carrying out the services, which is beneficial. You are also creating that sense of loyalty with your guests as they have a bond with the salon and will come back for the services/treatments they have already paid for.” Brian Leo McCallum, @roarhairandbeauty
“It’s great to see the world opening back up once again and our clients are happier than ever at the possibility of travelling for short breaks and staycations. Now clients fully understand the importance and value of professional hair products and this is a great opportunity to create bespoke packages and of course increase profits. “As part of our new initiative we are creating bespoke hair packages for clients. The stylist puts together a bespoke group of products which have been used on their hair or are suitable to the clients’ hair type, colour and texture. We explain why these have been chosen, how they will help and care for the hair and how to use. It’s such a simple thing to do but has increased our retail sales significantly and clients are now actively asking to experience more products than ever.” Kevin Paul Finnell, F&M Hairdressing 9
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E Y E S
HAVE IT
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THE
There’s an old saying about the eyes being the window to the soul, and since 2020 we’ve had to take that to heart. However, as the world opens up and your clients want to express their individuality through their eyes and brows to the absolute max, it’s time to upgrade your lash and brow services. Read on to find out what Lisa Stone, brow expert, Salon System Educator and guest of the Capital Cut Podcast has to say! 10
BEAUTY
Time to step it up The past year has been a rollercoaster, full of ups and downs and highs and lows. Many of our clients have been resorting to home treatments and DIY techniques to keep their brows in check and now with our industry starting to get back on track we’re faced with a lot of corrective work – especially on those brows! The biggest brow trend for Autumn has to be a strong brow. We saw brow lamination become the most requested brow treatment in 2020 and the trend isn’t going anywhere. A professional brow lamination can dramatically change the brow and is a great service for creating bigger, bolder, fuller and more volumised brows.
Brow lamination offers an opportunity to tame unruly and messy brows, as we are able to set and position hair into a neat and uniform shape. It creates strong definition and on-trend bold looks but is also a great treatment for thinning brows, or brows that have been over waxed or plucked or are naturally thinning with age. Brow lamination allows us to position and move hair to fill in gaps and to create that fluffed-up look, giving the illusion of depth and volume – my more mature clients are loving it and now prefer brow lamination to microblading and other more permanent treatments.
BROW L AMINATION BENEFITS Lisa says brow lamination gives the beauty pro an opportunity to create the latest trends and styles, listed below.
Salon System
A great way to control unruly brows and create a uniform shape, simply brush hairs up or down to create a light, glossy and groomed look with a touch of volume that’s great for covering little gaps.
#2: BRUSH BROW One of the hottest trends at the moment is the supermodel look; think strong, big, bold and dramatic brows that dominate the face. This look works well on clients with a lot of hair.
#3: FLUFFY & FEATHERY This is a hybrid of the classic and brushed looks, and is great for creating volume and texture. This look works well on thinning or sparse brows by adding the illusion of volume and thickness.
Salon System
#1: CLASSIC LAMINATION
Live tinted
us to create really strong statement brows. It might be of volume; Lisa says tinting worth updating your tinting for lashes and brows is still skills; it can only help your going to be big business. confidence and allow you to offer a more individual tinting “As we move through 2021, I see service to your clients to gain the art of brow tinting become an edge on your competitors. more adventurous, with Think about rebuilding your precision tinting and custom brow clientele with a fresh blending to create exciting and new look and add more brow harmonising colours as well as services to really freshen up brow bleaching, which allows your treatment menu.” It’s not all about illusions
Katie Godfrey of @kgsalon shares her thoughts on what’s next for lashes and brows right now.
Check out our extensive
“Right now the motto for lashes and brows definitely appears to be ‘the bigger, the better!’ Super voluminous lashes are so popular and everyone wants that WOW effect. Hybrid lashes are a great go-to treatment, offering a mix of classic and Russian volume extensions for a long, wispy look like Kim Kardashian. This treatment can be tailored depending on what your client wants and how big they want to go.
range of lash and brow products as well as our new brow training courses over at capitalhairandbeauty.co.uk
“Brow lamination is also popular; it can make the brows look so much fuller, even if the client doesn’t have much hair there naturally. You can style the shape and lift the brow hairs to create a thicker look, just like this one by Chloe at KG Salon.”
and capitalhairandbeauty.ie 11
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ELUMEN
LONG LASTING COLOR. EXCEPTIONAL DURABILITY. Have you ever seen a permanent hair color that gives up to 100% grey coverage* without the need of a lotion? 1
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ONE STEP PERMANENT COLOR WITHOUT THE NEED FOR A DEVELOPER 3
THE GENTLE ALTERNATIVE
FOR CLIENTS WHO ARE ALLERGIC TO OXIDATIVE DYES AS ONLY PHYSICAL DYES ARE USED.**
4
LONG LASTING HIGH END TONING SERVICE
UP TO 100% GREY COVERAGE* WITH QUICK SERVICE TIME 30 MIN PROCESSING
GROW YOUR UNIQUE COLOR OFFERING Elumen gives you the opportunity to make your salon a destinationin truly bespoke coloring through a variety of service ideas: • Same day color service • Ideal for toning blondes • Clear shade to pastelize your result
*Source: with NN@6 and NN@8, Confirmed in CAUT Germany 2018, n=60 **A patch test (by a dermatologist) before usage is recommended.
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THE HAIR & BEAUTY
T R E N D S FOR 2021
Hair Colour Specialist and Stylist Olivia Gallagher explains: “I’m predicting side braids as an easy way to take a side-swept hairstyle to the next level, plus, it also offers an instant face lift. I’m also loving chunky headbands and stacked clips and bobby pins – it’s literally about using as many clips as possible for the finished look!” @oliviagallagherhairdressing
Let’s be blunt The blunt fringe is back with a vengeance and is the perfect finishing touch for those with super straight hair or curls.
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“When creating this look it’s essential that the bob is cut bluntly and significantly shorter than the average chin-length bob. Instead, it should hit around the cheekbone area or just under. For finishing off this look I love to use
a smoothing oil to prevent damage and give the hair a beautiful shine. But this cut also looks incredible when it’s worn messier, with some salt spray scrunched into damp hair.” @callumstandenmay
mullet feminine is for it to be soft. Although this haircut is known for its alternative shape, a softer look can easily be achieved. Maintaining as much length as possible on the individual can help elongate the look.” @justa.hairdresser
Indola Global Ambassador Paddy McDougall is a major fan of the French bob too. He explains: “For me, a bob is so versatile, but it’s time to lose the angled line and the stacked back because the French bob is really where it’s at. It’s effortlessly cool, slightly dishevelled and epitomises Parisian chic. For styling, it’s got to be effortlessly undone so ditch the straighteners and the round brushes. Instead create the shape with a simple spritz of product, something like Indola Act Now! Setting Spray, and allow the hair to dry itself tucked behind the ears to create that super cool French girl bob.”
/@badapplehair
@paddymcdougall
Oldie but goodie Two alternative but totally wearable trends are the Wolf Cut and the Feminine Mullet. Rihanna and Miley Cyrus have both shown how to make the mullet sexy again and the Wolf Cut is the most modern version of it, adding tons of choppy texture into the mix. Bad Apple Hair’s Ellis Henry says: “The key to keeping a
Want more info on the Wolf Cut? Jonathan Andrew, Fudge Professional Global Brand Ambassador, explains. “The Wolf Cut is a textured cut that’s shorter at the front, usually with a fringe at eyebrow length, and left longer at the back. It tends to be worn with more texture and a natural finish and texturizing products like Fudge Professional Surf Paste are ideal for creating that rough, undone style.”
Bad Apple Hair
THE HAIR! Two words that could sum up what the pros are predicting for the rest of 2021: wearable and easy. Hair needs to offer the utmost in individuality, from braids and barrettes to blunt fringes.
Rainbow Room International’s Suzy McGill breaks down her take on the blunt look: “With this look it’s all about having a strong, structured shape, therefore, the fringe should be cut as bluntly as possible and should reach just about eyebrow level to create a sharp line. This type of fringe is great for allowing clients’ eyes and cheekbones to really pop and looks particularly fantastic when worn with a blunt bob for a super chic look.” @suziemcgillhair_ The biggest hair trend that Callum Standen-May is predicting is the French bob.
Hair Dot Com
Bad Apple Hair
Summer might be over but the trends are only getting hotter! Check out our rollercoaster ride through the hair and beauty trends to get involved in NOW.
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TRENDS
LIL AC HAZE When we’re not focusing on our skin we are most definitely playing with colour on our nails and the colour you can expect to end up on your Most Requested List is lilac. It’s a pastel that also works as a bold, block colour and can add an instant dose of pretty when found in the most perfect shimmers and glittery top coats. You read it here first!
ABOVE THE MASK Over on page 10 we’re bringing you even more trends – fully focused on lashes and brows!
Katie Godfrey
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Emma Stitt, Director of Symmetria Aesthetics and Skin Clinic, recommends a combination of chemical and mechanical exfoliation through treatments and home care products to help clients through their maskne challenges. But she also says there is a wealth of information you can share with your clients to help them on their journey to glowing skin.
“Firstly, we tackle the cause by gathering skin and medical history to educate the patient on prevention. We then advise the use of single use, disposable masks and advise that they limit wearing makeup. We also discuss the effects of glycation on the skin (sugar molecules attach to other molecules and skin appears dry and lacks collagen) by encouraging clients to reduce their intake of sugar and dairy. Finally, it’s super important to focus on hygiene so be sure to advise on clean hands and hair and encourage clients to regularly clean and disinfect their phones!”
Julie-Anne Lariviere
For the rest of 2021 you can expect clients to want their skin to glow all over. As many of us have been longing to go mask-free for the first time, issues such as maskne can crop up, so it’s time to think about the solutions you can offer.
Jaz Moger
THE BEAUT Y!
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PUSH THE LIMITS OF BLONDING WITH REDKEN To give your clients the bold blonde they crave while keeping hair looking ultra-healthy, reach for NEW Shades EQ Bonder Inside and Acidic Bonding Concentrate. Bonding is our new standard of strength Our 3-Step Blonde and Bond regime focuses on bonding at every step, helping to reduce damage for maximum strength protection.
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Shop for all your Redken essentials today at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie 17
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ACCESS ALL
E R A S Not since the decadent ‘70s have we seen men so willing to embrace longer length and experiment with a variety of textures and trends. Here’s what’s next for Autumn men’s styling courtesy of
POST-LOCKDOWN LOOKS WITH JIM SHAW, TONI&GUY BILLERICAY
While shorter hair is often easier to manage, the trends really grabbing my attention are lots of longer hair styles – not super long but more length through the sides and less skin fades. The skill is really in tailoring haircuts and making them bespoke to the client.
For this season it’s all about modernising these longer looks and also informing male clients to be aware of that extra TLC their long hair will require in between appointments. Here are my three top modern long hairstyles for right now:
For autumn I am predicting a return to a more groomed finish; with guys having that extra length and shape I think we will see a lot more partings and an overall more polished look with a nod to the Great Gatsby and the roaring ‘20s. A great way for barbershops to boost revenue is to offer advice on the best care, style and finish products for your clients’ chosen look; encourage them to invest more in the entire process and get onboard with a full haircare routine. It’s also time to think about offering additional services; with the recent boom of texture that we saw over the Summer, perming is a great addition for creating softer shapes for men who want to build a style. You can also consider keratin blowdries for guys worried about damage. @jonathanjandrew
#1 Long curls and enhanced natural textures This is about embracing natural texture and waves and curls. Giving your long-haired, curly clients a blunt trim will help accentuate the curls and make them more manageable. To keep curls and natural waves looking their best at home, styling is key and I like to recommend lotions, serums or light pastes to distribute throughout the hair for a more polished look that adds more body. TRY: Matrix’s Over Achiever Hair Cream, Paste & Wax, A brilliant multi-tasker.
#2 The modern mullet The mullet is a look that’s back on trend for both men and women and we’re seeing many celebrities wear it with a more choppy, textured finish. The mullet is best worn a little bit shorter on top and even
Jim Shaw
Mark Leeson
JONATHAN ANDREW ’S AUTUMN PREDIC TIONS
This trend for longer, softer texture is definitely inspired by the likes of Harry Styles and Tom Holland; they’re styles that are really about showing the structure of the hair while also working with the natural texture and movement of the hair.
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Jim Shaw
Mark Leeson
Jonathan Andrew, Fudge Professional Global Brand Ambassador and Jim Shaw, of Toni&Guy Billericay.
shorter on the sides but blended together seamlessly. It gives the hair a different texture and allows the client to style their hair in a number of ways – from slicked back with gel or serum or they can use a texturising spray or mattifying product to give the style added texture and body. TRY: TIGI Bed Head Manipulator Matte for some serious texture.
#3 The bowl cut The 2021 take on the bowl cut is longer and thicker in appearance and it’s great for men who love a more retro-inspired haircut and who like wearing their hair sleek and smooth. It’s also great for framing the face and showing off facial features and is particularly good for showing off colour. With this haircut it’s important that clients use a quality shampoo and conditioner to keep hair smooth and shiny, as well as regular hair masks to keep split ends at bay. @jimshawhair TRY: IQ Intelligent Haircare Repair Mask to keep hair looking healthy.
Shop for all your men’s grooming essentials at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie
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K
v #AutumnalHair Long Lasting
Vibrant Reds
and 20
Coppers
Keep your
colour
vibrant for longer
CHARLOTTE HICKEY “One of my favourite formulas for autumnal hair is Wella Professionals Magma By Blondor /44 highlights with Koleston Perfect Me+ 7/4 and 8/45 as a base colour. I love the highlight and contour effect the red and copper tone give against each other and they help reflect the light to make one another pop side by side.” HAIR BY CHARLOTTE AND WELLA PASSIONISTA @HAIR_BY_CHARLOTTE
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Autumn’s here and it’s time to turn heads with beautiful, wearable hair. Think colour that enhances and just glows with health. Check out the predictions of some of the best in the business.
Bad Apple Hair
Bad Apple Hair
COLOUR’S
The personal approach For Bad Apple’s Rita Benedetto, Autumn will see clients taking things all the way back when it comes to hair colour.
“I feel that this Autumn we will see a big shift towards warm, coppery tones as clients return to a more natural look. Hair colour is more personalised and easier to wear than ever, and I think it’s all about colour that is very low maintenance. “Strawberry blonde is also a massive new trend. Rosy hues are extremely flattering and easy to maintain with Schwarzkopf Gold Shampoo. As our clients aren’t at the office as much, they’re able to play with lots of tonal colour options, and pink hair has been one of the most Googled looks over lockdown. I think people are realising that playing with colour can be low commitment when it’s done right.” Follow Rita @riibendz @badapplehair
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UP
Bad Apple Hair
Rainbow Room International
HEATING
HAIR
OSMO Ambassador, Becky Sutherland agrees when
“Over the past few months metallic hair has been popular, particularly pink metallic through the springtime, as a result we’re seeing a rise in clients who are shifting from auburn hair to a metallic copper. I think these copper hues are going to be a very popular trend in the Winter too, as they add warmth and are a really wearable option for anyone who prefers a more natural look, but can also be amped up to a brighter orange copper for those who are feeling a little more expressive!” @beckypinklemonhair
KAM Hair and Body Spa
Bad Apple Hair
it comes to the pink trend.
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Seeing red Dylan Brittain, of Rainbow Room International and Schwarzkopf UK Ambassador says there’s a red shade for every skin tone and that Autumn is the perfect time to make the switch.
Rainbow Room International
“Reds and coppers are beautiful for adding a warmth and glow to a client’s complexion. Ruby reds and fiery coppers will be particularly on-trend this season and with these hues it’s really important to recommend high quality, professional shampoos, conditioners, hair masks and treatments for clients to use at home. “For brunettes, I think a subtle tone of red looks gorgeous and will add a beautiful sheen to the hair,” continues Dylan, before breaking down his blonde forecast.
a light effect and add some depth. This colour is a great way to play around with blonde and little upkeep is required as the light tones grow out beautifully.”
“It’s not just about golden or honey blondes; instead we’re loving apricot blondes. They have a slight tinge of red and look truly beautiful against all skin tones. Softer in appearance than a copper but richer than your usual golden blonde, apricot blonde is perfect for blondes who want to experiment with their hair colour for the new season without trying something too drastic. Plus, this will blend back to a golden blonde beautifully.”
Joico’s David Murray says it’s less about being subtle and that clients are going to want some seriously bold options. “Clients want to take advantage of their newfound freedom so I think they will be looking for flashes of colour, inspired by the ‘90s. Think bright and bold fuschia pink, ruby red and ocean blue!” Rich, deep tones are calling for Dan Spiller, JOICO Color Ambassador for the UK, Europe and Ireland.
@dylanbrittainhair
“I like to call it the ‘halo effect’: golden browns and brunette tones are paired with honey and caramel shades of blonde around the outer layers of the hair to add
Marc Antoni
“Throughout AW21 I think we will see lots of darker tones mixed in with lighter pieces to create that custom blend,” says Jay Birmingham.
Jay Birmingham
Marc Antoni
@jaybirminghamhair
“As we move into autumn our attention turns to new, rich colours and first up is ruby red. It’s all about creating a beautiful, ruby red, and embracing the richness of red hues and partnering them with a vibrant shade. A really invigorating colour, this will be hugely popular for those looking for something a bit bolder. “For those looking for something more subtle, the Californian blonde is back, with a twist. Created with a darkened root, this beautiful colour works in with the clients’ natural root, while adding a new dimension to the hair. Using a mixture of low lights to break up the blonde, this will be a very popular look for Autumn.” @danspiller2010
Time to stock up on all of your colour essentials? Check us out at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie today 24
Olaplex
Shop the OLAPLEX range now Available in-store & online c a p i t a l h a i r a n d b e a u t y. c o . u k // c a p i t a l h a i r a n d b e a u t y. i e
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P L AY I N G AWAY
With new nail colour collections arriving from OPI, The Manicure Company and Gellux, this is the season to play! Read on to find out the latest trends f rom the industry leaders.
SWIRLS AHEAD
Gellux
“I definitely think waves and swirls will still be on-trend, but they’ll be coming through with more muted colours, such as nudes and browns. I can see dark purple coming back in too! In terms of shapes, the almond is still a classic but more clients want to experiment with a natural square or a narrow square. It definitely gives female boss energy! Chromes are also coming back, especially via more abstract styles.”
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“More men will be headed to the salon for designs that reflect their personality and you can expect to see more nail brands and techs embracing genderless options.” Jess Young, founder of @boysinpolish
HELLO COLOUR NEW PURE COLOUR ACRYLIC POWDERS
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AVAILABLE IN NEW HIGH INTENSITY SHADES © The Manicure Company 2021 . www.themanicurecompany.com . Info@themanicurecompany.com . +353(0)51 364 492
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“Pastels are all the rage right now, alongside multi-colour nails and the use of gold leaf. We’ve seen a lot of clients embracing pops of colour and swirl patterns for the summer and I think this will continue.” Katie Godfrey @kgsalon “The 70’s trends are here to stay, and I’m so here for it! Swirls, waves and colourful French tips will continue to prove popular for Autumn through to Winter but the pastel shades will be swapped out for burnt oranges, mustard yellows, olive greens and strong royal blues. Short squovals or mid-length almonds will be on the most wanted list when it comes to shape and length.” Salon System GELLUX Ambassador, Jaz Moger @paintbyjaz
FOCUS ON: GELLUX Now with colour-filled caps, the new Gellux collection Without Limits offers the ultimate mix of bold and powerful colours. Featuring deep blues to luxurious berries, the collection was developed in collaboration with celebrity nail artist, Karen Louise, marking a first for Gellux. Karen Louise selected shades and names that represented this power move: “I looked at colours that were bold, and that I felt strong and confident women would wear. I also looked at colours that would work with all skin tones, because that’s so important to me.”
CARAMEL VIBES “For autumn, classic warm and deep shades will be making a comeback. Think beautiful oxblood tones, rich caramels and deep browns accented with plenty of metallics and glitter in gold and bronze hues. “On the nail art front, the trend of graphic lines and negative spaces will gain momentum and I think these trends will work so beautifully with the deeper tones we’re loving. Contrasting finishes are always popular this time of year, with matte backgrounds adorned with glossy stripes and glimmering glitters. Personally, Autumn and Winter are my favourite seasons for nail shades and I can’t wait to launch the latest The Manicure Company gel polish collection.” Eoin Cotter, Creative Director at The Manicure Company
NEW FROM OPI The new Downtown Los Angeles collection from OPI offers 12 new limited-edition shades matched in GelColor, Infinite Shine and Nail Lacquer, meaning more options for everyone. Inspired by the city that never sleeps, the collection celebrates classic charm mixed with modern street style and contemporary art. From the resulting collection our favourite shades include the stunning Abstract After Dark, a beautiful deep and sparkling blue that’s reminiscent of the LA skyline at night – and we also love the gorgeous, shimmering opaque of Metallic Composition; a suits-all pink/nude tone.
Shop our full range of nail colours and essentials at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie today 28
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#1 Crazy Angel Tanning Drops Even though we’re loving being back OUTSIDE, many of us are still dealing with post-pandemic dullness. The fastest way to give dull skin some life is with these amazing tanning drops. They can be mixed into your clients’ favourite serum or moisturiser and allow for a truly bespoke finish depending on how much and how often they use the drops. Oh and they’re streak-free and vegan-friendly. 30ml £7.45 / €8.50
#2 White to Brown Deluxe Velvet Application Mitt This super soft, double-sided velvet mitt ensures the ultimate in even tanning. Hands stay protected from unwanted staining and you can simply throw it in the wash afterwards. £3.00 / €3.75
#4 Strictly Professional White Towelling Mitt
#3 Monuskin Hydrating Mask Hydration is key all year round, but Autumn brings temperature changes and it’s important to give skin that extra boost. This Monuskin Hydrating Mask offers the perfect prep for hydrating treatments and features Kaolin Clay to gently deep cleanse and Geranium Oil to calm the skin. A great take-home recommendation, after using two to three times per week, skin is left calm, balanced and refreshed. 180ml £29.95
#5 Nature’s Way Ylang Ylang Essential Oil There’s been a significant increase in essential oil purchases since the pandemic, as we’re all searching for that little oasis of calm in our day. Ylang Ylang is known to boost mood, reduce depression and alleviate anxiety, making it the perfect addition to the client treatment journey. 10ml
When you need to remove products swiftly and gently from the skin, this towelling mitt is the perfect solution. Soft enough not to irritate and durable enough to get the job done. Available in black or white. £3.70 / €4.65 Get 20% off in September and October!
THE BEAUTY
EDIT Everything you need to take skin from now to WOW. #7 Skin Republic Collagen Infusion Face sheet Mask
Collagen is the ingredient that keeps skin looking plump and bouncy, and sheet masks are brilliant for ensuring that its anti-aging powers sink all the way in. After just 20 £4.80 / €6.00 Get 25% off in minutes of this serum-soaked mask, skin September and October! looks smooth and firm and the appearance #8 Revitalise Ear Candle of fine lines is minimised. £2.60
Original Bergamot
Relaxing treatments are at the top of everyone’s list right now and ear candles have been relied upon for centuries to restore calm. Recommend this treatment to clients who experience issues with sinus and head conditions or even tinnitus and ear infections, and you’ll see how they find instant relief. £5.25/ €6.60 Get 20% off in September and October! 30
Get 30% off in September and October!
#9 Strictly Professional Rose Water Rose Water is definitely having a moment right now. It’s an instant refresher when spritzed onto the skin throughout the day and is the perfect addition for layering hydrating products. Add to your face masks and toners for a subtle dose of calm. 500ml £3.85 / €4.85
#6 Salon System Just Wax Multiflex Lavender & Aloe Perfect for sensitive skin, Multiflex is a revolutionary, multidirectional, stripless hot wax. Enriched with the calming fragrance of Lavender, it works at low temperatures, is ultra-pliable and super gentle. 700g £12.85 / €16.10 Buy 1 get 1 half price in September and October!
#10 Sienna X gradual Glowing Self Tan This gorgeous, moisturising cream formula makes building a tan easy breezy, giving a sun-kissed look in just a matter of hours. We love the coconut fragrance too! 200ml £7.99 / €10.00
Stock up on these and all your hair and beauty essentials over at capitalhairandbeauty.co.uk and capitalhairandbeauty.ie today
NEW
THE NEW RETAIL RANGE Hair Care with Pixel Technology The Pixel Technology integrated in the INDOLA Care range is composed of micro-sized proteins. By combining these proteins with natural-based ingredients, the deeply penetrating formulas act on the outer hair layers. This helps to smooth and regenerate the cuticle, for great shine and close-to-natural hair perfection.
indola.co.uk
#1Wash
#2Care
#3Style
#SimplySmarter
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