Free for all Capital Hair & Beauty customers
T H E
C A P I TA L T H E
T R E N D S,
T H E
I N S P O,
T H E
P RO D U C T S
ARE YOU READY? The best in the business share advice for 2021 HERE COME THE HEROES! Meet the new brands at Capital
Winter 20/21
C U T
TH E C A PITA L CU T W I NTE R 20/21
CONTENTS
EDITOR’S LE T TER
Welcome back – we’ve missed you! 2020 has been a tough year; let’s just get that out in the open. But we’re back, and more than ever this magazine is for you and in future months, we want to know what you expect from it. As always we have stocked this issue full to the brim with the brands you love and advice that will hopefully make us all feel ready for 2021. We want to say a huge thank you to all our customers who choose to shop with Capital. We’re in this together.
Saman tha Burkwood
INSIDE
11 13 15
05 07 09 2
WOW Find out why Color WOW is a must-have for any stylist
THE HEADLINES Catch up with what’s happening on our social platforms
TRIED AND TESTED What’s new in-store?
17
ON THE COVER
Who doesn’t want voluminous, wearable hair right now? HAIR Bad Apple MAKEUP Makeup by Waj and Makeup by Delight PHOTOGRAPHY Richard Miles
POWERED BY SCIENCE! Redken at Capital
THE BEAUTY EDIT The top 10 you need in your kit right now
NEW SEASON HAIR The colour we’re loving for 2021
ELUMENATE! Goldwell’s hero colour range is better than ever
19 20 22
NAILS The nails to watch
THE MANE CONNECTION A new, exclusive to Capital, tape extensions range
LOOKING AHEAD Business advice from the pros
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TH E C A PITA L CU T W I NTE R 20/21
ADVERTORIAL
T H E
NOW AVAILABLE AT CAPITAL HAIR & BEAUTY *
P O W E R
O F
W O W ! Color Wow was created by Gail Federici, a hair pro who felt that something was missing from the ever-growing industry. Now with over 70 major beauty awards under its belt, Color Wow has arrived at Capital Hair and Beauty. Here’s why you’ll want to add it to your basket.
SO SIMPLE, SO GOOD
Forget throwaway catchphrases and scent concoctions that are simply a distraction. Color Wow Color Security Shampoo contains zero fragrance, sulphates or any other ingredients that will end up causing build-up and weighing the hair down. Hair and scalp
Global game changers for colour-treated hair. Winner of over 70 major beauty awards. *Available at selected stores and online.
are left clean and healthy. For conditioning, there are just two options of Color Wow Color Security Conditioner – one for fine to normal hair and one for normal to thick hair. Used alongside the shampoo, the goal is simple: hair that is clean and in optimum condition for growth.
NO COMPARISON
Dream Coat: It’s the products with thousands of 5-star reviews and for good reason. Think of Dream Coat Supernatural Spray as a mini Keratin treatment that leaves hair with a glasslike gloss, and zero frizz. And curls aren’t left out either! Dream Coat for Curly Hair features the same ultra-light spray and creates frizz-free, bouncy, ‘no crunch’ curls. Need we say more? Root Cover Up: Beloved by celebrities for its ability to cover up gaps along the hairline, this touch up powder leaves hair looking thicker and mimics the hair’s natural reflective qualities.
COLOR WOW LOVERS
Celeb stylist to the likes of Jennifer Lopez and the Kardashians, Chris Appleton, is the go-to guy when it comes to hair that’s modern, chic and touchable. Chris could be named as the man who put Kim K and her sisters on the style radar once he started working with their hair and using Color Wow. When he creates a look, that look is the trend to watch immediately. Check him out on Instagram @chrisappleton to see how he uses Dream Coat.
Shop Color Wow now at capitalhairandbeauty.co.uk and in selected stores. 4
follow us @colorwowhair
follow Chris Appleton @chrisappleton1
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TH E C A PITA L CU T W I NTE R 20/21
C A P ITA L N E W S
THE
HEADLINES ALL NEW!
Something we’re definitely excited about is the host of new brands* we’ve got in store and online! If you’re looking for some new options when it comes to styling, colour and extensions, you’re in the right place. Redken: Beloved by celebrities and session stylists worldwide, we are so excited to share Redken’s Shades EQ – the colour range that delivers a wealth of results, all aimed at leaving hair with glass-like shine. Head to page 11 to see the full range of Redken products we’ve got in-store and online. Fudge: When it comes to styling products that deliver, Fudge is where it’s at. With names like Skyscraper, Matte Hed, and Aqua Shine Serum, each product is super specific and perfect for creating the looks your clients love.
THANK YOU
We know it’s been a tough time and that some of us have felt it much more than others. Here at Capital we truly value you, our customers. We value how you have stuck with us throughout these months and can assure you, we are taking every measure to make your Capital experience as safe and smooth as possible. We’re in this together.
LOVE THIS LOOK?
Learn the technique!
6
@wellahairuki
Goldwell Elumen: Goldwell launched its hugely popular Elumen ranged back in 2001 – now it’s back and it’s better than ever. Read all about it on page 17. Color Wow: When it comes to creating Instagramready gloss and shine, Color Wow really stands out. With more than 70 beauty industry awards, and counting, the Color Wow range has achieved star status. Find out why on page 5.
LE T’S TALK
Whether you’re a freelancer adjusting to post-Covid processes, or a salon owner with a team to motivate, you’ll find support via our social media communities. If it’s inspiration you’re after or you’ve got a question to ask, visit us on Instagram and Twitter at @capitalhair, find us on Facebook at facebook.com/CapitalHairandBeauty or follow our Pinterest boards at pinterest.co.uk/capitalhair.
Discover the online destination for trainings, seminars, courses on salon hair products, professional hair colours and beauty services. education.wella.com
Mane Connection: Quick and easy to apply, the Mane Connection range of extensions uses a bonding process that can deliver length and volume in minutes. Head to page 20 to find out more.
Ranges and products may vary from store to store and online. *
Visit your nearest Capital store today – we look forward to welcoming you. 7
TOP PICKS
Here’s our essential guide to what you’ll want to get your hands on this winter… Perfect finish
Aim high
When you need definition, firm hold and an on-trend matte finish, Fudge Matte Hed is the styling paste to go for. 85ml, £8.55
Fudge Skyscraper is that perfect kind of hairspray that delivers medium hold, perfect shine and no issues when it comes to brushing it out. Plus, the apple and coconut fragrance make it a sensory experience for you and your clients. 300ml, £5.50
Keep it covered
No limits For hair that’s been through any chemical or sun-related damage, Redken Extreme Shampoo and Extreme Conditioner make the perfect, nourishing duo. Powered by ceramides and an exclusive protein complex, the shampoo rejuvenates weak, brittle hair while the conditioner leaves it soft, smooth and tangle-free. Shampoo 300ml £9.00 / €11.30, Conditioner 250ml £9.90 / €12.40
Whole again
8
It’s that time of year when most skin types need that extra bit of love and care and Monuskin’s Cleansing Balm is the perfect solution. Enriched with the uplifting fragrances of Rose and Geranium essential oils, this balm is great for taking off makeup, SPF and the daily pollutants we encounter. Simply massage all over the face, then emulsify with warm water, and wipe away with a muslin cloth or flannel. 50ml / 150ml, £12.00 / £24.95
Glow enhancer
Visit your local Capital store or visit us online at capitalhairandbeauty.co.uk or capitalhairandbeauty.ie to shop more of our must-haves!
When clients need a quick fix Pharmagel’s Vitamin C Serum is the perfect all-inone treatment. Formulated with 10% Vitamin C, this fragrance-free serum actively promotes collagen production, meaning reduced appearance of wrinkles, fine lines and sagging skin. 30ml, £24.00 / €30.10
TRIED
We’ve been working on some social media videos and it’s clear that stylists love Color WOW Dream Coat for Curly Hair! We put that down to the ultra-light formula that makes it buildable – without the build-up – and the fact that it leaves hair glossy, frizz-free, hydrated and bouncy. 200ml, £12.50
A N D
Every stylist’s essential
Color Wow Root Cover Up is beloved by stylists, celebrities and magazine editors worldwide because it’s just so easy to use. Simply apply the powder to dry hair, pushing the brush down firmly into the roots, starting from the scalp and working outwards. 200ml, £14.25
TESTED
TH E C A PITA L CU T W I NTE R 20/21
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TH E C A PITA L CU T W I NTE R 20/21
ADVERTORIAL
POWERED BY SCIENCE; PRESCRIBED BY PROS
POWERED BY SCIENCE. PRESCRIBED BY PROS. THE AWARD WINNING, LOVED BRAND IS HERE & AVAILABLE ONLINE!
Redken is a brand beloved and trusted by hair professionals worldwide. Its scientific haircare prescriptions and iconic Shades EQ range delivers powerful transformations that preserve the health of the hair for professionals and their clients. Meet the heroes!
Redken is a brand loved and trusted by hair professionals and beauty press. Its scientific hair care prescriptions and iconic Shades EQ deliver powerful transformations that preserve the health of the hair for professionals and their clients around the world.
DISCOVER THE POWER OF
LIQUID COLOR
Shades EQ & Color Gels Lacquers are the perfect liquid match to create high impact color results with mirror-like glossy shine. The easy to apply liquid formulas will help you create trending color melts, root shadows and blending techniques that your clients are asking for.
COLOR GELS LACQUERS
SHADES EQ
THE ICONIC GLOSS & TONER LOVED BY COLORISTS WORLDWIDE
PERMANENT LIQUID COLOR Color Gels Lacquers delivers fade resistant rich color with up to 100% gray coverage, up to 4 levels of lift and mirror-like, glossy shine.
Discover the power of liquid colour
Shades EQ takes hair color techniques to the next level & is perfect to gloss, tone, refresh, correct and add dimension with no lift and mirror-like glossy shine
You’ve seen the hype on social; now it’s time to meet the perfect liquid match, designed to help you create high impact colour results with Instagrammable, mirror-like, glossy shine.
Lacquers. Color Gels Lacquers deliver fade-resistant, rich colour with up to 100 percent grey coverage, up to four levels of lift and a gorgeous, glossy shine.
Redken Toning-care
The all-in-one lightening powder delivers up to 8 levels of lift with a built-in bonding agent that helps you to protect bonds and strengthen hair fibers while saving time!
DISCOVER REDKEN TONING-CARE
THE SHADES EQ OF HAIR CARE
Help your clients maintain their tone at home with our expert range of Color Extend, color-depositing, toning-care.
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INTRODUCING THE ICONIC, AWARD WINNING
EXTREME RANGE
The professional answer to damaged hair, powered by 60 years of protein to address 5 types of damage including breakage, split ends, mechanical and stress.
*After using system twice a week for two weeks **System vs non-conditioning shampoo
BE A BLONDE BOSS FOR EVERY TECHNIQUE
Shades EQ and Color Gels Lacquers are the perfect pairing for A-List hair, with over 20 direct shade matches, helping you achieve the perfect blend. The easy to apply liquid formulas will help you create on-trend colour melts, root shadows and offer the modern techniques your clients are asking for!
Shades EQ Gloss: the iconic gloss and toner loved by colourists worldwide Shades EQ Gloss takes hair colour techniques to the next level! The acidic liquid formula is designed to perfect, add gloss, tone, refresh, correct and add dimension with no lift – just mirror-like shine. Shades EQ is the toning technique perfector you need for every colour, every client, every technique.
Color Gels Lacquers: permanent liquid colour Meet the perfect permanent partner for the iconic Shades EQ: Color Gels
Protect your clients’ Shades EQ, salonfresh colour for longer with our expert range of colour-depositing Toning Care. Color Extend Blondage: A purplepigmented toning haircare system with triple acid protein complex that tones, strengthens and brightens all in one for a stronger, brighter blonde*. Color Extend Graydiant: An AntiYellow violet toning shampoo and Silver conditioner with amino acids that tones, nourishes, strengthens and brightens all in one for a 2x stronger**, more radiant grey/ silver hair. Color Extend Brownlights: A toning haircare system with pure blue pigment and progressive colour deposit technology for brunettes looking to tone and neutralize warmth and prolong existing cool tones by depositing the perfect balance of blue pigment with every wash.
Be a blonde boss with Redken Up your blonding game with blonde techniques powered by Flash Lift Bonder
Inside. Achieve up to eight levels of lift with a built-in bonding agent that helps you to protect bonds and strengthen hair fibers while saving time – no extra mixing or step 2! Flash Lift Bonder Inside will help blondes stay longer and stronger with added softness and shine.
Meet Extreme As the first professional haircare brand to focus on harnessing the power of protein technology and pH science to rebuild and strengthen damaged hair, Redken has been known as a true pioneer in damage repair since the very start. And with one in three women in the UK suffering from damaged hair it’s no wonder Redken Extreme is our best-selling range. Play Safe: A fortifying 3-in-1 hair treatment that protects damaged hair from heat up to 230°C – helping hair stay strong whilst you style. Winner of the 2020 Marie Claire Award for best heat protection product. Anti-Snap: Enriched with strengthening Ceramide and an Interlock Protein Network, this leave-in treatment effectively soothes the cuticle while protecting against daily stresses for 73 percent less breakage. Cat: Redken’s patented taurine technology and cationic proteins reconstruct and fortify damaged hair. 11
WAHL.CO.UK
TH E C A PITA L CU T W I NTE R 20/21
B E AU T Y FAV E S
MAKE OVER £15 MORE PER CUSTOMER
#1 Ardell Aqua Lashes
#2 White to Brown Tanning Spray
Long, luscious lashes, without the need for adhesive sounds like a no-brainer to us! Aqua Lashes are lined with adhesive that is activated by water, making it easy for just about anyone to apply. £3.95 / €4.95
Generate ADDITIONAL REVENUE and build CUSTOMER LOYALTY with this EXCLUSIVE retail range
AVAILABLE AS RETAIL READY PACKS OF 4
POINT OF SALE & POSTERS AVAILABLE
With a range of long-lasting results to suit the desires of any tanning client, White to Brown is formulated with Aloe Vera and Vitamin E to ensure skin is left looking and feeling its best. 250ml, from £11.50 / €14.45
#3 Looks Coconut & Arnica Wax
#4 Beauty Pro Foot & Callous Peel
Looks Waxes contain the absolute minimum of plasticizer and have such a low viscosity, they make waxing swift and easy. Can be used all over the body, including sensitive areas. 450g, £5.45 / €5.75
Now is the time that tired feet need extra help, so indulge those feet in this pair of disposable booties soaked with over 16 natural botanicals. Over the following 7 days, dead skin will disappear and feet will be left soft and supple. £4.64 / €5.80
T H E
B E A U T Y
E D I T #5 BarberPro Super Eye Mask When it comes to puffy eyes and dark circles this hardworking, fast-acting mask comes to the rescue. Enriched with superfood ingredients that hydrate and soothe, this is the perfect cooling treat for tired eyes. £2.30
3615-0402
9906-5517
SHAVER
5640-4317
GROOMING TRAVEL KIT
DETAIL TRIMMER
£13.99 Each Ex VAT
£12.49 Each Ex VAT
£9.49 Each Ex VAT
RRP £24.99 Inc VAT
RRP £21.99 Inc VAT
RRP £16.99 Inc VAT
COST FOR 4 PIECES:
£55.96 Ex VAT
COST FOR 4 PIECES:
£49.96 Ex VAT
COST FOR 4 PIECES:
£37.96 Ex VAT
Available at:
#8 Gellux Builder Gel Put simply, this is base and builder in one bottle. Use with tips or nail forms to create enhancement or just coat and go for a natural look. 15ml, £11.95 / €14.95
‘Tis the season to grab these must-haves! #7 TMC Disposable Nail File System
#6 OPI Start to Finish 3-in-1 Treatment The perfect multi-tasker for when you want to pack light; this Formaldehydefree formula is a base, top coat and strengthener. 15ml, £7.10 / €8.90
#10 Kaeso White Nettle and Chamomile Mask It’s that time of year when our skin becomes a little more sensitised. Between the central heating and the biting cold, it’s time to nourish skin and keep it calm. This Kaeso mask uses White Nettle for a thorough cleanse and Chamomile to soothe the skin and leave it feeling soft and smooth. 95ml, £4.20 / €5.25, 245ml £6.45 / €8.10
Manufactured from the finest Japanese sand paper these nail files are fully reusable and are easily sanitized. From £5.55 / €5.95
#9 Salon Artisan Strip Lashes Double curled for the perfect lift, these lashes are super natural and come on an invisible band for a seamless blend. £2.55 / €2.90
www.capitalhb.co.uk Shop our full beauty range over at capitalhairandbeauty.co.uk or visit your local Capital store today… 12
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COLOUR TRENDS
CREATE A SPECTRUM OF STYLES
NEW SEASON
Tristan Eves
Bad Apple
Paula Hibbard
H A I R Trends come and go, but the start of a new year always gets clients thinking about new colour. Check out some tips and advice from the best in the biz.
Create a range of styles with our new Spectrum Colour Collection. A selection of high performance tools, featuring three different sized wands and four dryers, the creative possibilities are endless.
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“Bronde is back for 2021! Working with perfectly placed brunette and light blonde tones, I’ll create babylights and a soft balayage to give the perfect blend. The musthave bronde colours are soft toffee and honey mixed with a gorgeous mocha.” Kevin Paul Finnell, Creative Director, F&M Hairdressing
tones coming back.” Danilo Giangreco, Danilo Hair Boutique “Customers have gone one of two ways; we have one side who are getting more adventurous with colour choices – this could be due to not having to go to the office and having most of their meetings on Zoom – while others just want to keep their colour safe and more natural, just in case they can’t get back to the salon as soon as they’d like. I think popular SS21 colours will be pastels combined with bright tones or contrasted tones, for example lilac with mint or yellow and light pink.” Karoliina Saunders, of Karoliina Saunders “So many clients have changed to softer, darker blondes
Sevda Durukan
“I can see cool, icy blonde highlights and freehand painting or balayage techniques with pure white or creamy shades being big this year. I think it’s more of an emotional decision, to bring lightness and positivity back into the clients’ day-to-day life, embracing the new and positive change. The evolution in spring 2021 will be during the toning process, where we’ll see more creative pastel
Tristan Eves
“As hairstylists it has always been important, now more than ever, that we offer our clients styles and colours that are current/on-trend. Furthermore, I think today’s client is looking for something more bespoke, tailored specifically to them, their skin tone, their eye colour and yes, their lifestyle and budget post-2020.” Kerrie DiMattia, Owner & Creative Director, DiMattia & Co Hairdressing
after getting used to long roots. Lockdown gave them the opportunity to see the positive effect that more depth has on pale skin tones. I have spent time darkening overly lightened, brash blonde ends to mid-blonde level, using honey, mushroom or heather tones to give long hair a more healthy finish.” Jaclyn Smith, Tristan Eves 15
TH E C A PITA L CU T W I NTE R 20/21
ADVERTORIAL
R E A DY, S E T,
CREATE!
In 2001 Goldwell launched Elumen, a colour range that changed the game. Now it’s back, reimagined, reinvented and even better than before. Colour That Delivers
NOW AVAILABLE IN SELECTED CAPITAL STORES AND ONLINE BOLD BRILLIANCE ELUMEN
PRESS PLAY TO START ELUMEN PLAY
CUSTOMISABLE COLOR BRILLIANCE @PURE PIGMENTS
Using Elumen HD Max Technology, dyes penetrate deep into the hair creating amazing intensity and longevity, while refilling damaged areas of the hair from within. Offering 34 shades there’s plenty to play with while ensuring your client gets the result they’re craving. Whether that’s something natural and manageable or something to shake up those Zoom meetings, there’s a colour blend for everyone.
The Benefits
• • • • • • •
Repairs the hair while colouring No peroxide, ammonia or ammonia odor Two new natural shades with up to 100% grey coverage Great alternative for clients with allergies to oxidative colour Up to 20% longer durability compared to oxidative permanent colour Up to 76% more colour intensity compared to oxidative permanent colour Up to 37% more shine compared to intensive demi-permanent colour
Longer Lasting OPTIMISED RESULTS: To ensure the
Oxidant-free color for intense and brilliant results with exceptional shine and durability.
Semi-permanent color. Maximum versatility. Up to 100% fade on tone and lasts up to 10-15 washes.
High-definition direct dye additives that give multi-dimensional and color intensity to oxidative hair color.
EXPLORE THE POSSIBILITIES WITH THE NEW GOLDWELL ELUMENATION SHADES AND FORMULATIONS Download the Goldwell Education Plus app or visit our YouTube channel to see products in action 16
optimum colour uptake, Elumen Prepare improves the durability and optimizes the deposit of Elumen hair colour. VERSATILE: Add Elumen Thickener to Elumen hair colour and make freehand application and creative techniques a breeze.
KEEP IT LOCKED: Reduce fading for a longer lasting result with Elumen Lock. Shop the full range at capitalhairandbeauty.co.uk today! 17
TH E C A PITA L CU T W I NTE R 20/21
NAILS
@the_glamour_room
NEW
@hardasnails.studio
IN WITH THE
Clients are thinking about how versatile their nails can be now that they’re not necessarily in an office environment; the trend for SS21 is all about an individual approach. Here, some of our favourite nail techs share their thoughts.
STAR Attraction 8 NEW shades from the Gellux Winter Collection. Available at Capital Hair & Beauty Now.
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#Gellux
www.salonsystem.com
@salonsystem
All shapes and sizes
The Finishing Touch
“The Spring/Summer trends will be similar to 2020 but with new updates; so we’ll see different takes on the traditional French manicure, negative space, geometric or animal print designs.
For Holly Rox, Nail Technician, Beauty Therapist and Owner of Holly Rox Beauty, it’s all about adding that final touch of creativity.
“The shades will be bright and bold, like oranges, blues and bright pinks but muted nudes will also shine. There won’t be a particularly popular shape or length, but rather a mix of all shapes and sizes – from short, square or oval to long coffin or stiletto – everything is acceptable!” Julie-Anne Larivière, Salon System Nail Expert and owner of Sketched by J-A Nails
Minimalism is in “Eye grabbing colours like bubble gum pink and candy apple red will be huge for SS21, but the French manicure and pastel shades will continue to stick around right up until summer! “For those who want something simple, minimal graphic designs on a natural nail base offer diversity in colours and shapes without being too alarming.” Shenique Dawkins, owner of Hard As Nails @hardasnails.studio
“There has been a massive increase in nail art this year and I can see that continuing for SS21. Try incorporating simple yet effective additions such as gold or silver lines to the perfect nude manicure, or experiment with jewellery by adding small pearls, gold motifs and metallic elements to the nails. “As nails are now seen as an extension of the jewellery we wear, nail art is starting to complement our favourite rings and bracelets. A key trend for spring is what I call ‘sophisticated metallics’ – small touches of silver being added as a final touch. Finally, tortoiseshell was huge in 2020 and it’s definitely here to stay for 2021, but we’ll see it being incorporated in more subtle ways, such as a French manicure.”
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TH E C A PITA L CU T W I NTE R 20/21
HAIR
MAKE THE
CONNECTION
THE BENEFITS
#1 It’s ideal for freelance/mobile hairdressers as well as salon owners Hair extensions have been big business for years now, but lately, more women are experimenting with this quick and easy way to add extra length and volume to their hair. With working environments changing, people are more open to trying new things and as they’re spending less money on going out, they’re happy to spend more on how they look. This is a great service to add to your service menu, whether you’re freelance or salon-based.
Connection will mean you can make the most of your time thanks to its clean and easy to apply bonding method.
#4 Reusable Once you’ve explained how to keep their Mane Connection extensions in optimum condition – see below – your client will be able to reuse them whenever they’re ready for a new application.
HOW TO MAKE THE MOS T OF MANE CONNECTION Brushing
#2 Colour options to suit seasonal trends
Now, more than ever, clients are looking for options that make them feel more like themselves, for longer, and with minimal upkeep. Here’s why Mane Connection – a hair extensions range that’s exclusive to Capital Hair and Beauty – ticks all those boxes and more. 20
With a wide range of natural shades, Mane Connection extensions are easily blended into your client’s existing hair colour, and they will be able to keep up with whatever colour trend they choose come Winter – or Spring!
#3 Quick to apply With appointments being more spread out to ensure you maintain Covid-safe standards, working with Mane
Explain to the client how they can avoid excess tangling by brushing the hair often, and using a gentle approach by starting from the ends and brushing in a downward motion, working their way up to the top.
Washing Clients should wait from 24 to 48 hours after application before washing to allow bonds to set. Before washing, advise them to gently brush hair as instructed to ensure hair is tangle-free. Then they should use cool or lukewarm water and a salon-quality, silicone and sulphate-free shampoo, washing the hair
in a downward direction. They should avoid scrubbing or bunching the hair while lathering and rinse thoroughly. To finish, they should apply a salon-quality, silicone and sulphate-free conditioner to the ends of the hair, and, while supporting the bonds with a firm, flat hand, gently brush out all tangles using a detangling brush or wide tooth comb. Finally, advise them to pat hair dry with a towel before allowing it to air dry or using a hairdryer on a low heat setting.
Styling Minimal use of heated appliances is advised, but if it is necessary, clients should only use the lowest heat setting, and should not exceed 180 degrees centigrade. Also, styling products that contain alcohol should not be used. To prevent drying and tangling, ensure clients use a small amount of leave-in conditioner regularly.
Travelling Be sure to tell your clients to stay away from chlorinated water, seawater, suncream/ lotions and self-tan! Shop the Mane Connection range exclusively at capitalhairandbeauty.co.uk or at our Brighton and Bristol stores 21
TH E C A PITA L CU T W I NTE R 20/21
BUSINESS
L O O K I N G
A H E A D
While the hair industry rakes in millions for the UK and Irish economies, it’s the industry that’s most felt the brunt of Covid-related restrictions. Preparing for 2021 might be unnerving, but it’s necessary, so we reached out to some of the best in the business to find out their thoughts on success in the New Year.
S TAY POSITIVE For Joe Hemmings of Bloggs, Bristol, it’s important to stay focused and positive for 2021. “It’s important to stay positive and engage with your team to keep them motivated; try not to just look at the doom and gloom or bury your head in the sand. Transparent communication with your team about what’s going on in the business are key - be honest about what everyone needs to do to keep things moving
forward. If everyone’s operating with the same goal it’s more likely you’ll achieve it. “Also, it’s massively important that you know and understand your numbers! Don’t be tempted to cut back too much as you will still need to evolve the business; look at adding value to services and charge more for your skills. Do not discount. Control your wage bill and look at retraining your team if you are lacking a certain skill set or consider doubling up on job roles to limit costs, where possible,” says Joe. @bloggssalons
EDUCATION MAT TERS
Brian’s Top Tips for Retail
My Top 3 Tips, Gavin Mills, owner of Bad Apple Salons “It’s time to refine, rethink and restructure to keep busy and most importantly, make money,” says Gavin. Here he shares his top 3 tips to success in 2021.
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“With Covid really affecting the hairdressing industry, it’s great to see so many business owners and stylists embracing online education more than ever. It really underlines the fact that hairdressers really never stop learning – nothing can stop us.
Brian MacMillan, Creative Director, F&M Hairdressing
“However, as a business owner and educator myself, I’m looking ahead to 2021 and with many restrictions still in place, education is more than likely to be moved to an online platform.
You don’t have to be bold to sell – be simple yet effective.
#1
#2
“It’s already proving to be very successful, and not just in the UK. Online education is easily accessible for anyone around the world, and I believe it’s a great time for salon owners to encourage and educate their team. It also means that staff can do this to suit their own schedules, with no extra travel costs. At a time where financial restraints are very real, this could be a key factor to business survival,” says Sheree. @sirensheree
#1
#2
#3
Be consistent and educate your team – invest in them and they will perform.
Maximise your revenue per client; this can be done by encouraging them to book in for a blow dry, offering a toner between services, or upgrading them to a luxury cut. All of these offers can increase your daily sales without finding new clients.
Understand your cash flow. Your outgoings will most likely have increased due to PPE so increase your prices, even if it’s £3 more per cut. Having a clear P&L (Profit and Loss) report can save your business and give you a clear understanding of what you need to turnover or make profit.
Stock products at different price points; this way you ensure you’re catering to a low, medium and high budget.
#3 Be true to your brand and don’t stock anything your clients wouldn’t expect.
#4 Communicate – via conversations, social media and your local business connections.
#5 Unsplash.com
Unsplash.com
For Sheree Thompson, of Siren Hair Art, moving forward it’s going to be all about education.
The hard sell isn’t always the best sell, especially at times like this. Listen and you will learn what your client needs.
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C CA A PP II T TA A LL S ST TO OR RE E F F II N ND DE ER R
STORE STORE CONTACTS CONTACTS
S TORES England
ENGLAND ENGLAND Aldershot01252 01252325609 325609 Aldershot Ashford01233 01233501400 501400 Ashford Bournemouth01202 01202763442 763442 Bournemouth BrierleyHill Hill01384 01384483338 483338 Brierley Brighton01273 01273900111 900111 Brighton Bristol0117 0117951 9512222 2222 Bristol Carlisle01228 01228544134 544134 Carlisle Crawley01293 01293550052 550052 Crawley Croydon0208 0208681 6813815 3815 Croydon Dagenham0208 0208593 5931883 1883 Dagenham Eastbourne01323 01323508040 508040 Eastbourne Gillingham01634 01634365005 365005 Gillingham Harrow0208 0208863 8637371 7371 Harrow Hayes0208 0208573 5733941 3941 Hayes Hoddesdon01992 01992440866 440866 Hoddesdon Hove(Local) (Local)01273 01273327215 327215 Hove Ipswich01473 01473253313 253313 Ipswich Kingston0208 0208549 5499058 9058 Kingston Lee0208 0208318 3189421 9421 Lee Norwich01603 01603630747 630747 Norwich Oxford01865 01865775223 775223 Oxford Peterborough01733 01733561193 561193 Peterborough Portsmouth023 0239266 92660400 0400 Portsmouth Southampton023 0238055 80553380 3380 Southampton TunbridgeWells Wells01892 01892526333 526333 Tunbridge Walsall01922 01922616111 616111 Walsall Wolverhampton01902 01902351515 351515 Wolverhampton
Aintree (M&S) 01515 251515 Aldershot 01252 325609 Ashford 01233 501400 Bournemouth 01202 763442 Bracknell (Eclipse) 01344 483444 Brierley Hill 01384 483338 Brighton 01273 900111 Bristol 0117 951 2222 Carlisle 01228 544134 Chelmsford 01245 280820 Chester (M&S) 01244 390844 Crawley 01293 550052 Croydon 020 8681 3815 Dagenham 020 8593 1883 Derby 01332 342228 Eastbourne 01323 508040 Gillingham 01634 365005 Harrow 020 8863 7371 Hayes 0208 573 3941 High Wycombe (Eclipse) 01494 448836 Hoddesdon 01992 440866 Hove (Local) 01273 327215 Ipswich 01473 253313 Kingston 0208 549 9058 Lee 020 8318 9421 Leeds 01132 445581 Lincoln 01522 512250 Mansfield 01623 654736 Manchester (M&S) 01618 191660 Norwich 01603 630747 Nottingham 01159 789115 Newcastle (M&S) 01914 144773 Oxford 01865 775223 Peterborough 01733 561193 Portsmouth 023 9266 0400 Slough (Eclipse) 01753 693812 Southampton 023 8055 3380 Stockport (M&S) 01614 775479 Tunbridge Wells 01892 526333 Walsall 01922 616111 Warrington (M&S) 01925 572234 Wolverhampton 01902 351515 Worthing 01903 507304
Scotland
H II N NG G EE VV EE RRYY TT H Rep. O HIreland FF O RR Of TT H EE Limerick 00353 61294580 Dublin Nangor Rd
LE ADING BR ANDS
Worthing(Local) (Local)01903 01903507304 507304 Worthing
SCOTLAND SCOTLAND Aberdeen01224 01224620430 620430 We have an extensive range of Aberdeen leading brands, as well as exclusive ones you can’t findEast anywhere else.232224 East Kilbride01355 01355 232224 Kilbride IBIZA IBIZA HAIR HAIR
Aberdeen 01224 620430 East Kilbride 01355 232224 Edinburgh 0131 453 4300 Edinburgh East (M&S) 0131 669 9987 Glasgow 0141 552 4505 Glasgow Hillington 0141 883 8876
Edinburgh0131 0131453 4534300 4300 Edinburgh Glasgow 0141 552 4505 Glasgow 0141 552 4505 GlasgowHillington Hillington0141 0141883 8838876 8876 Glasgow Award winning furniture and equipment specialists, supplying NORTHERN IRELAND refits. NORTHERN IRELAND you with single pieces of equipment to complete Derry02871 02871371222 371222 Derry
Professional since 1954 00353 14089022 Dublin Fairview 02380553380 Bandon (Salon Shop) 0035323 8820019 Cork (Salon Shop) 0035321 2428033
Northern Ireland
Belfast 02890 681538 Derry 02871 371222
Wales
Cardiff (Salon Connection) 02920 484000 Merthyr (Salon Connection) 01685 350777 Neyland (Salon Connection) 01646 600150 Swansea (Salon Connection) 01792 700800
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REP.OF OFIRELAND IRELAND REP. Limerick 061294580 294580 Limerick 061 Over 60 accredited hair & beauty courses Dublin Nangor Rd01 014089022 4089022 Dublin Nangor Rd nationwide suitable for all levels. DublinCroke CrokePark Park01 018369761 8369761 Dublin POMPADOUR POMPADOUR PRICE MATCH GUAR ANTEE
Derby01332 01332342228 342228 Derby We will guarantee to match any locally advertised price. Mansfield01623 01623654736 654736 Mansfield Lincoln01522 01522512250 512250 Lincoln
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