Capital Hair & Beauty Ltd | Spring Magazine 2017

SPRING 2017

The season of the bride WHAT IS THE 2017 BRIDE LOOKING FOR?

Business in 2017 TIPS ON STAFF RETENTION AND HOW TO HANDLE YOUR SOCIAL MEDIA

The boys are back - BARBER SPECIAL

FREE!

TO ALL CAPITAL HAIR & BEAUTY CUSTOMERS /1

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Inside S P R I N G 2 0 17

EDITOR’S LETTER WOW, can you believe we’re already a couple of months into 2017?

We hope the first few weeks have been treating you well, but if you’re feeling a little lacklustre, this issue is crammed full with inspiration and solid advice.

/07 CAPITAL NEWS What’s happening in our world

/10 GET THE LOOK A sporty braid and a crafty macramé braid

/20 A WEEK IN MY SHOES We talk to the brilliant Michelle Thompson, of Francesco Group

/14 THE MASTER Meet John Rawson; one of the hair industry’s top photographers

/22 THE SEASON OF THE BRIDE Classics are reinterpreted by top bridal experts

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/28 HOW TO TAKE THE PERFECT INSTAGRAM PICTURE It’s not that complicated

RUSH ARTISTIC TEAM

/30 BARBER LIFE Tips, trends and talk from the UK’s top gents

As always, we would love to know what you would like to see more of in your magazine, so please email estrachan@capitalhb.co.uk with your suggestions. Until then, let’s make this year a profitable one!

Emily

To purchase or find information on our latest products visit www.capitalhairandbeauty.co.uk

/36 THE BUSINESS The best in the industry want you to take action!

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Elsewhere, on page 30, we’re all about the men, with a special barber’s focus, including an edgy get the look.

ON THE COVER We had to choose this breathtaking look from Anna Sorbie’s Entranced bridal collection – perfect Spring bride inspiration!

Hair: Anna Sorbie | Makeup: Helen Archer Photographer: Paul Gill

ANNA SORBIE

/09 TOOLS OF THE TRADE We’ve got some great new products for you!

Want to know how to perfect your customer service, improve staff retention and up your social media game? Head straight to page 36 for the answers to your business questions. Got some Spring brides to keep happy? On page 22 we talk to bridal hair and beauty experts about 2017 trends.

When it comes to inspiration we’ve got a fab interview with top hair photographer John Rawson on page 14 and we talk to the amazing Afro hair specialist, Michelle Thompson of Francesco Group, on page 20.

CRAIG CHAPMAN

/42 SALON REVAMP Ready to Curl Up & Dye?

facebook.com/capitalhairandbeauty

/44 THE COLLECTIONS Three inspirational collections that we know you’ll love /48 STORE FINDER Where to find your nearest Capital store

instagram.com/capitalhair

Publisher: Charisse Kenion Ltd | info@charissekenion.com | charissekenion.com Designer: Sophie Middleton | sophiemiddleton.co.uk

@capitalhair

pinterest.com/capitalhair

NOTE: The views expressed in Capital Hair and Beauty magazine do not necessarily represent those of the publisher. Charisse Kenion Ltd does not accept any responsibility for the loss or damage of material submitted for publication. Reproduction of any material without permission of the publisher is strictly prohibited.

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AD WELLA

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BEAUTIFUL HAIR IS IN YOUR HANDS

THE TECHNOLOGY One of the most innovative elements of the new Dualsenses range is its improved technology.

The new innovative microPROtec complex distributes essential care ingredients quickly and evenly for instant results you can see and feel. All of the products* also contain the same trusted color protection to reduce color fade-out.

Delight your clients with the brand new Dualsenses range from Goldwell. All products have upgraded formulas and enhanced technology that considerably reduce color fading and leave hair looking wonderfully healthy and shiny. The products cater for every haircare need and will be available in store from March 2017.

The Dualsenses range has been designed to work perfectly with the Goldwell color portfolio and StyleSign. It is divided into nine segments: Color, Color Extra Rich, Blondes & Highlights, Silver,

WITHOUT microPROtec COMPLEX

WITH microPROtec COMPLEX

In addition, hair color is perfectly maintained, as Dualsenses shampoos** contain Goldwell’s improved FadeStopFormula which is as gentle as pure water. This results in exceptional reduction of color fade out during shampooing.

Rich Repair, Ultra Volume, Curly Twist, Scalp Specialist and new Just Smooth.

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The new Dualsenses formulas have also been created with a unique color technology called Luminescine. Contained in all four of the Dualsenses color segments (Color, Color Extra Rich, Blondes & Highlights and Silver) this technology works to transform non-visible UV light into visible light for incredible shine which provides the next generation of color luminosity.

NEW JUST SMOOTH

FOR UNRULY AND FRIZZY HAIR.

Provides manageability and frizz control with an outstanding soft hair feel and brilliant shine.

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* Except Sensitive Foam Shampoo, Bodifying Dry Shampoo, Anti-Hair Loss Spray and Serum

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C A P I TA L

news

YO U R G U I D E TO W H AT ’ S H A PPE N I N G I N - STO R E A N D W H AT ’ S N E X T…

HIGH EXPECTATIONS!

We’re happy to announce that the Capital family is expanding, once again, with the addition of nine new stores!

Capital has taken on another company, M&S Hairdressing Supplies Ltd. Based in Liverpool, the company has stores in Stockport, Leeds, Manchester, Warrington, Chester, Newcastle, Preston and Edinburgh. Our Managing Director, Peter Vans Agnew says: “This is a very exciting time for Capital – with the acquisition of M&S Hairdressing Supplies, we will now be going national, which means that wherever you are, there will be a Capital cash and carry near you!”

Trading since the early 1980s, M&S was started by Mike and Sandra Price (the M and S). Their son Alex joined the company soon after. Alex will be joining the senior management team here at Capital Hair & Beauty, to further develop the Northern business going forward. Both Mike and Sandra will be retiring.

M&S has long been known for its ‘competitive pricing, fast deliveries and excellent customer care’, and moving forward, together we aim to meet its tagline of “meeting all our customers’ high expectations.”

To find out more about M&S, visit their website: www.mandssupplies.com

use & spend the money you save on something special...

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I G O R A R O YA L H I G H L I F T S

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Tools

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trade

C A PITA L H A I R & B E AUT Y GO E S A LL O UT TO B RI N G YO U TH E L ATE ST, A N D G R E ATE ST PRO D U C T S TO BOOST YO U R B U S I N E S S .

EXTREME MAKEOVER

Avec’s IQ Intelligent Haircare range has always prided itself on using the finest botanical ingredients to enrich and improve all hair types, but for 2017, it’s taking it up a notch. All 34 products in the popular IQ range are either brand new or have been completely reformulated.

As well as a complete visual makeover that includes a new plant motif and a more vibrant colour palette, the brand has also added nourishing Amaranth, a well-known superfood to many of its products, in a move to make the line genuinely ‘intelligent’.

With enhanced and improved fragrances plus, where possible, sulphate and paraben-free formulas, we think you’re going to love the new Avec, and your clients will too.

WHY WAIT?

Think about the time and effort you put into creating a bridal look for your client, or perhaps you travel from photo shoot to photo shoot, week upon week; it all takes a toll on your makeup brushes. Add to this the time it takes to clean, and then wait for your brushes to dry, and you could be wasting plenty of valuable sleeping and relaxing time! Thankfully, the StylPro Make-Up Brush Cleaner has arrived, promising results like you’ve never seen before. Not only are your brushes left super clean and dry, you can re-use them in 30 seconds. Yes, you read that right. In just 30 seconds your brushes will be ready to go again. No more hanging around.

IQ 10 in 1 250ml £4.49/€5.65; IQ Clarifying Shampoo 300ml £3.49/€4.40; IQ Daily Conditioner 300ml £3.49/€4.40; IQ Volume Shampoo 1000ml £8.99/€11.30; IQ Intense Moisture Shampoo 1000ml £8.99/€11.30

BOXING CLEVER

Uppercut Deluxe is one of our newest lines that’s making a big impact. Comprised of 13 products, the range truly has something for everyone. Whether your bearded clients are looking out of control and need a Beard Balm, or the men who like to keep their look extremely slick, or full of texture are looking for a new pomade, the range is focused on keeping clients looking good, with minimum fuss. Available in selected stores and online.

Uppercut Deluxe Aftershave Moisturiser 100ml £6.50 Uppercut Deluxe Soap 100g £2.00 Uppercut Deluxe Mo Wax 25g £4.50

StylPro Make-up Brush Cleaner £41/€52

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C A P I TA L S T Y L E

get THE

look

S P O RT S A N D ATH L E I S U R E A R E S E T TO STI L L B E L E A D I N G TH E WAY W H E N IT CO M E S TO FA S H I O N , B E AU T Y A N D H A I R TR E N D S TH RO U G H O U T 2 017. W E LOV E H OW TH E RU S H A RTI STI C TE A M A D D E D A B E AUTI F U L B R A I D TO TH I S FA S H I O N - F O RWA R D TR E N D. /10

RUSH ARTISTIC TEAM

GET THE LOOK

Here Rush International Creative Director, Andy Heasman, unveils the steps behind the look.

Step 1 Firstly, wash the hair using a deep moisture shampoo and conditioner packed with vitamins to nourish the hair and promote shine throughout.

Andy Heasman

Step 2 When drying the hair, ensure you use a nozzle, pointing the dryer down towards the ends of the hair. By using the dryer this way, you are flattening the cuticle, which eliminates any frizz and promotes shine. Use a paddle brush to dry straight, with hair sitting in a middle parting. Blast with a shot of cold air once finished.

Step 3 The hair should be in a simple middle parting. Take a section from the middle of the hair, around 4cm wide, from the front of the

head to the crown and separate. Take another small section on the left hand side of the hairline, around 2cm thick and separate. Repeat on the right hand side.

Step 4 Brush the loose hair into a simple ponytail, securing at the nape of the neck with a hair band. Separate the loose hair in the ponytail into three and create three separate braids of three different sizes.

Secure with hair bands.

Step 5 Taking the top section of hair, create a large braid and secure at the nape of the neck with a bobby pin. Finally take the section at the front of the head and create a scalp braid, braiding as tight as possible.

Step 6 Finish with a simple shine spray and strong hold hair spray.

1 New IQ Intense Moisture Shampoo 300ml £3.49/€4.40 | 2 New IQ Intense Moisture Conditioner 300ml £3.49/€4.40 | 3 Head Jog Ceramic Ionic Pink Paddle 81 Brush £4.10/€5.15 4 Indola 4+4 Hairspray 750ml - Extra Hold £3.95/€4.95 | 5 ETI Turbo Dryer 3200 - Raspberry £31.95/€39.95 | 6 Scunci Polyband Hair Elastics Pk75 - Clear £1.95/€2.45

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C A P I TA L S T Y L E

GET THE LOOK Blue tit academy director, Pont Smith, launches his ‘macrame’ step-by-step for spring.

Step 1: First, take a vertical section from the parting. This section is based on how big you want your knots to be.

Pont Smith

Step 2: Take a small section and tie together.

Then take the same sized section underneath and tie that separately.

Step 3: Make sure that the ends of the previous section are underneath the ends of the section you are working on.

Step 6: Take another section underneath and include the second section’s ends in it.

To make it even, split the section in half.

Tie this section together.

Step 7: Work this down the section and tie securely.

Step 8: Now take a subsequent panel, similar in size to the initial panel. Take a small section in this panel and tie together.

Step 9: Take another small section, split it in half then weave the end through the knot beside it. Twist the section so it’s solid and is easier to thread through.

Step 4: Take another section underneath and include the first section’s ends in it. To make it even, split the section in half. Now tie this section together.

Step 10: Once threaded through, tie together.

Then take another section underneath, split it half and thread through the knot beside it. Make sure that first section’s ends are underneath this section’s ends.

Step 5: Again, make sure that the ends of the section are underneath the ends of the section you are working on.

Step 11: Tie together and continue the process, remembering to thread through to the previous panel.

The Look

1 Head Jog 203 Pintail Comb Pink £1.25/€1.57 | 2 Hair Tools Section Clips Pk6 £1.10/€1.24 3 Schwarzkopf OSiS+ Glamination Prime Prep Spray 200ml £6.15/€7.70 4 TIGI Bed Head Headrush 200ml £9.45/€11.85

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BLUE TIT

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C A P I TA L I C O N

master THE

WORDS: CHARISSE KENION

Just one of John’s award-winning collections!

Angelo Vallillo Academy won Artistic Team of the Year at the 2016 British Hairdressing Awards last November

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BLUSHES

WHY HAIR?

THE CHALLENGES

“When I started shooting, lots of hairdressers I knew asked me to shoot for them and it’s just grown from there. When I set up the company in 1997, I wanted to offer a full production service, so I have a full-time team that organises everything, from the initial concept to post-production and print, and even PR.”

THE PROCESS

“We usually meet with a salon at the beginning if possible, and go through their ideas and set up a plan for how to make them come to life. Obviously we have vast experience in how to put things together, so it makes sense for a client to utilise those skills but if someone simply wants to book us for the shoot day, then that’s fine too!” says John.

I try to find out if John has had some nightmare shoots, but he’s keeping schtum. “Of course, some shoots are more challenging than others, but I pride myself on being able to cope with most situations.

The hardest ones are the shoots that run over time, because at 9pm or 10pm at night I’m tired – and so are the models .

It can be hard to perform at an optimum level, especially for the models.”

FOND MEMORIES?

You’ve no doubt seen John’s name in many of your favourite hair magazines: “I’ve been very fortunate to have worked with some genuine big hitters in the Industry; Akin and the HOB Team, Andy Heasman and Tina Farey at Rush and Richard Ashforth at Saco in London. But also Alain Pereque, Sal Misseri, Silas Tsang and many others in the United States, and I always enjoy working with newcomers too. It’s very rewarding.” >

SHOGO

Although he also works on fashion and beauty shoots, John says he’s drawn to hair because of his background.

BLUSHES

BLUSHES

W ITH O UT PH OTOG R A PH I C CO LLEC TI O N S , TH E H A I R WO R LD WO U LD B E V E RY F L AT. Y E S , W E ’ D STI LL H AV E TH E TA LE NT, B UT H A I R CO LLEC TI O N S A R E A C H A N C E FO R SA LO N S TO PU S H TH E I R TA LE NT S , A N D I N S PI R E M A N Y M O R E A RO U N D TH E WO R LD TO C R E ATE B E AUTI F U L , M E M O R A B LE LOO K S . Y E A R A F TE R Y E A R W E S H A R E TH E B E ST I M AG E S O UT TH E R E , F RO M TH E B I GG E ST N A M E S TO TH E N E W E ST. B UT IT ’ S TH E PEO PLE I N TH E BAC KG RO U N D W H O M A K E TH E S E A M A Z I N G V I S I O N S CO M E TOG E TH E R , A N D TH E PH OTOG R A PH E R M I G HT J U ST B E TH E U N S U N G H E RO O F TH E H A I R WO R LD. H E R E W E TA LK TO J O H N R AWSO N , W H O’ S B E E N WO R K I N G W ITH TH E B E ST S I N C E 1997 – B E FO R E TH AT, H E WA S A H A I R D R E S S E R H I M S E LF – A N D F I N D O UT W H Y H E DO E S W H AT H E DO E S .

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ALAIN PEREQUE AT SACO

C A P I TA L I C O N

HOW TO CHOOSE THE RIGHT PHOTOGRAPHER?

WYATT

So, you’ve decided that you want to invest in your salon by producing a hair collection.

Once you’ve got the concept sorted in your head, you need to put your team together.

John says: “Pick someone whose work you like first and foremost, then arrange to meet with them and see if the fit is right. It’s a relationship and it needs to feel compatible on both sides. I never understand why someone picks a photographer – or hairdresser for that matter – and then shows them someone else’s work! It’s a bit like going into a Japanese restaurant and ordering pizza…”

IT’S SHOOT DAY – WHAT’S THE MOST IMPORTANT THING TO REMEMBER? “Remember that everything is equally important. It’s a marriage really; if one element is out of sync with everything else then the whole thing doesn’t work.

Sit down with the team before anything starts and make sure your model’s makeup and styling are in line with the set. Then make sure that the lighting fits the brief.”

WHAT’S HOT RIGHT NOW?

While post-production can add a ton of fancy effects and boost your colour work, John says things are less ‘done’ right now.

“I think generally the feel is headed towards a more relaxed, raw, aesthetic. We’re using lots of black and white and less tone; it’s definitely more of an editorial style.”

John shot this award-winning collection for Charlotte Mensah, winner of Afro Hairdresser of the Year at the British Hairdressing Awards in 2013 and 2014! /16

Visit www.therawsonpartnership.net to find out more or follow John on Instagram @johnrawson

RED THAT MEANS GO! URBAN REDS Red is the new Black, so we’ve packed this mezmerising colour into the hottest collection of wearable shades – for everyone!

– Street style-inspired and MUST-HAVE for 2016 – 4 permanent shades in the core colour directions and depths – luminous sub-tones soften the colour impression – Smart face-framing colour service to spice-up any look

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Find us on Facebook: Indola Exclusively Professional UK & IRE

Think smart, think Indola./ 1 7

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C A P I TA L I N S P I R AT I O N

A WEEK IN

my shoes M I C H E LLE TH O M P SO N I S O N E O F TH OS E H A I R D R E S S E R S TH AT C A N DO IT A L L . N OT O N LY I S S H E A N AUTH O R IT Y W H E N IT CO M E S TO ST Y LI N G A F RO H A I R , S H E ’ S A L SO TH E AWA R D W I N N I N G A DVA N C E D AC A D E M Y D I R EC TO R AT F R A N C E S CO G RO U P. H E R E S H E S H A R E S O N E B U S Y W E E K W ITH U S .

ABOUT MICHELLE Name: Michelle Thompson Salon: Francesco Group Location: Birmingham Awards: Beauty Sensationnel Awards 2016

• Hair Expert – HAIR Awards 2016 • Afro Hairdresser of the Year Finalist 2016 – British Hairdressing Awards Twitter: @FrancescoGrp Facebook: @FrancescoGroupOfficial

LE’S L E H C I M : A DVICE would

at I f advice th uld be o e c ie p T h e on e tylists wo spiring s r y little bit of give to a ve absorb e et. to tr y and on that you can g ’ve ti a o y rm info long u w o h r e tt ays ma It doesn’t essing, there’s alw dr been hair ing new to learn. th e m o s

SUNDAY

Today I’m travelling to London for this year’s Black Beauty Sensationnel Awards, where I am a finalist within the Northern and Stylist of the Year categories. I am also the current title holder for both categories so I’m excited for the winners to be announced! As soon as we arrive in London it’ll be quick bite to eat and then time to get ready for tonight’s awards – I can’t wait!

MONDAY

What a night – last night I was announced as winner of Northern Stylist of the Year at the Black Beauty Sensationnel Hair Awards /20

ALL IMAGERY COURTESY OF MICHELLE THOMPSON

• Northern Stylist of the Year - Black

– I am absolutely over the moon! Today myself and the Francesco Group are having a relaxed day, as tonight we are attending the British Hairdressing Awards, where I am a finalist for Afro Hairdresser of the Year 2016. I love awards season in the hairdressing industry – it’s great to catch up with all my industry friends!

TUESDAY

Last night was great fun, and good to catch up with many different friends from all over the world and from the international hairdressing industry. But today I’m up early to catch the train back to Birmingham, as I have clients booked in this afternoon at our Birmingham Academy. I love working with my clients because each day is never the same. Transforming someone’s look is something I enjoy and get a real kick from; there’s nothing better than seeing someone over the moon with their new look. Each client is a new challenge and something different.

WEDNESDAY

Today is an educational session with our younger stylists over at our Stafford Academy. Within my role as Creative Director at Francesco Group, I work closely with our educational team, teaching our team all about Afro Carribbean hair and taking them through their training to ensure they are confident and content with working with this hair type. We are fortunate enough to work with all hair types here at Francesco Group so it’s important that all our team members are trained to cover all types. I work closely with Avlon, Keracare and Mizani, who are all very respected afro brands; this allows me to pass on my experience and knowledge to those around me.

THURSDAY

Time for our Creative Team meeting!

Alongside my team members, Anya, Mia, Claire, Melvyn and James, we are putting together our ideas for our next photographic shoots. Working alongside such creative individuals is a blessing – we’re like a family.

Our meetings are always so inspirational and they allow each of us to put forward our different visions.

FRIDAY

Today I’m at our Stafford Academy, holding our Classic Cutting Course for our Francesco Group students – this is one of my favourite parts of my job! To see how committed these guys are to their careers and education is so inspiring, and I am delighted to be part of it.

SATURDAY

Another full day of clients over at our Birmingham Academy. I start the day with a team briefing, ensuring everyone is aware of their clients and their roles for the day in the salon, so that everything runs as smoothly as possible from the minute our clients arrive for their appointments. Then it’s time for us to get the day started!

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C A P I TA L B R I D E S

season bride THE

S PRI N G H A S A LWAYS B E E N TH E S E A SO N TH AT S I G N A L S R E N E WA L ; E V E RY TH I N G I S F R E S H A N D N E W, W H I C H IS WHY MANY BRIDES C H OO S E TH I S S E A SO N OV E R A N Y OTH E R TO S TA RT A N E W L I F E . IT ’ S A L SO TH E PE R F EC T TI M E TO R E F R E S H YO U R B R I DA L S T Y L I N G G A M E , SO W E ’ V E S PO K E N TO SO M E I N DU STRY E X PE RT S TO F I N D O UT W H AT ’ S O N TH E AG E N DA FO R 2 017 B RI D E S . / 2 2/ 2 2

OF THE

How beautiful are these images? All from Anna Sorbie’s bridal collection

ANNA SORBIE

ANNA SORBIE

Choosing the perfect bridal hairstyle isn’t a decision made in isolation. As well as considering what suits the bride, her face shape and hair type, it’s crucial that the style suits the dress. You would never style hair for an occasion without making sure it looked appropriate with the outfit, and the wedding day should be no different. A backless dress may require an updo, in order to show the dress off, or, if the dress boasts lots of small, intricate detail, a simple style might be the best option. Likewise if they are wearing a very simple dress, where the shape and cut is more of a focal point, then you can contrast this with a more intricate style, or alternatively play on the shape theme and go for a style that is also about shape and proportion. The style of dress will also help you to determine whether or not you should recommend hair accessories.

Anna Sorbie, Bridal Hair and Beauty specialist

Face shape is extremely important when trying to find the best style to suit the bride. When the right hairstyle is chosen, it really helps their features to stand out. For those with an angular face that can sometimes look quite strong, opt for something soft and feminine. If your bride has an oval or round face shape, try a style that breaks the length of the face up a wee bit, such as a short, thick fringe or a side fringe.

Wearing the hair loose, coming down the face can also slim things down and break up the shape. Fringes work well on heart-shaped and diamond-shaped faces as they can balance out an angular chin or jaw. Wearing the hair down can help create softness around the jaw. Many brides also want some height in their bridal hairstyles; this is good for brides who want to lengthen their face shape but it’s not ideal for those with oval or heart-shaped faces.

Neil Barton, Goldwell Ambassador and owner of Neil Barton Hairdressing, Edinburgh

ANNA SORBIE

HEADQUARTERS ART TEAM

HOW TO CHOOSE THE RIGHT STYLE FOR YOUR BRIDE

The best way to choose the right style for the bride, is to get the bride into the salon the same day they have a dress fitting. It’s also beneficial that the bride has their makeup trial this day too, as it gives them a chance to see the overall look with the wedding dress. If the bride leaves doing this until the day of the wedding and it does not look how they wanted, it might be too late to change the hairstyle as the hairdresser is often gone by the time the bride puts the dress on.

Karen Thomson, owner of KAM Hair and Body Spa, Lossiemouth >

In order to find the best style, it’s all about trial and error. Depending on the style of dress, the accessories that the bride would like to wear and also the jewellery to be worn on the day, it will all depend on what works and that everything flows correctly. I would advise the bride to always have a few trials to ensure they have exhausted every style option and see what they feel comfortable with and also what looks best.

Philip Bell, Ishoka

Gemma Hensman, Director at Hensmans Salons gives us her top bridal hair trends

While fashion plays a key part in what a bride decides on for the biggest day of her life, it’s important to stay true to her own personal sense of style and put time into planning.

Movement; we will see lots of ethereal waves with soft movement for those that like a soft natural look.

Plaits and braids work beautifully with a country or boho style wedding.

ANNA SORBIE

A low textured bun works well and there are so many different ways to style it to fit your bride’s personal style!

Brides often opt to go lighter with their hair colour on their wedding day, so a great option is to use hair contouring around the face. This technique is bespoke to each bride and works beautifully by highlighting around the front, to frame the face, and then adding slightly darker hues towards the back and underneath for depth and subtle contrast.

Curls are great for creating texture and structure that lasts all day.

Flowers aren’t just for the bridal bouquet; more and more we are seeing brides adding flowers to their big day hair. It’s such a personal finish.

Jewelled accessories were huge on the SS17 catwalks and they’re great for giving a simple elegant style a bit of red carpet glam.

Multi-textured techniques like braids and finger waves or combining two different style braids are a great way to add detail to a look. /23

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Grungy textures, epic hold, and deafening volume. Make it the headline act for your salon.

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C A P I TA L B R I D E S

THE POPULAR CHOICE FOR SS17?

ANNA SORBIE

Buns are very popular with brides, however, gone are the days of the delicate and neat ballerina bun, as messy, effortless looking buns have taken over! This style looks soft and more romantic, yet still looks classy and elegant. A messy bun is great for brides as it shows off their facial features and is perfect if they’ve gone for a dress that has a lot of detail on the back that wants to be shown off.

Karen Thomson, owner of KAM Hair and Body Spa, Lossiemouth For 2017 we are seeing a lot of simple waves and classic chignons. Simple, chic waves are sophisticated and can be easily maintained throughout the day; in the winter using a strong hold hairspray to help keep waves in place, as well as using great finishing products. The chignon is a classic that’s seen at many weddings. Again it requires minimum maintenance throughout the

day or night, which is why it’s a favourite for brides. When it comes to wedding hair we always consult with the bride as to what their dress is like and what accessories they’ve chosen. Everything should flow and not be too over the top.

Philip Bell, Ishoka Vintage 1940s-inspired rolls, pin curls and finger waves are timeless classics and so sophisticated. These styles look best when worn with a side parting and when the hair gently falls over one shoulder. They’re also great as alternative updo’s and suit all face shapes and hair lengths. All they need is some hairspray to ensure they stay intact all through the day and night!

Neil Barton, Goldwell Ambassador and owner of Neil Barton Hairdressing, Edinburgh

Bridal expert Anna Sorbie, the creative mind behind many of the stunning images you see here, gives us her hair forecast.

ANNA SORBIE

From decorative plaits to updated French twists, reinventing traditional bridal styles ensures the bride looks classic but fresh, chic, and oh-so now.

The reinvented version of the chignon can be worn with the hair slicked back, smooth and tight, pulled in to a centre-parting with a looped ponytail. This style looks beautiful with freshwater pearl hairpins and simple jewellery.

BRIDAL BEAUTY TRENDS

ANNA SORBIE

Ruth Atkins, Salon System Educator and Lash expert says: “In 2017 we’ll see clients moving into a more natural phase of beauty and this will reflect in their lash choices. Salon System’s Marvelash semi-permanent eyelash extensions would be my choice as they are the most most natural looking lashes, and are comfortable and weightless. What’s more, they’ll last through the honeymoon! For clients who don’t want any lash commitment then opt for a quick and easy strip lash from Salon System’s Naturalash Natural range; hand made from real hair, these soft delicate lashes fit snugly on the eyelid. They can be easily whipped off and a heavier style applied for the reception and evening or layered over the daytime lash.”

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Julie-Anne Larivière, Salon System Nail Expert says: “We’ll see clients taking better care of the natural nail and opting for a subtle and natural manicure. Nails will be longer, with clients opting for either medium stilettos or long oval shapes.

Bridal styles are usually subtle and plain but I think you can funk it up with a nice tangerine or the perfect nude.”

ANNA SORBIE

A key hair trend last season, and one that translates so well from runway to aisle for spring, are braids. Skinny plaits can be pulled roughly into an edgy half-bun, while a single, long cascading braid, studded with pearls, crystals and lace, is an ideal choice for a bride seeking a romantic look.

ANNA SORBIE

A contemporary take on the French twist can easily be created; keep the look soft and slightly loose, with soft tendrils falling around the face. Elegant and polished, this look is complemented beautifully with a crystal halo headpiece.

ST IN NO OR W E

spring / summer 2017

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C A P I TA L S O C I A L

Instagram M AT T E R S

W IT H O U T A D O U BT, I N S TAG R A M I S T H E M O S T I N F LU E N TI A L S O C I A L M E D I A PL AT F O R M O U T T H E R E W H E N IT CO M E S TO T H E H A I R A N D B E AU T Y I N D U S T R I E S . H AV I N G A N I N S TAG R A M ACCO U N T M E A N S YO U C A N S H A R E YO U R TA L E N T, YO U R E D U C ATI O N A N D I N S PI R ATI O N S W IT H T H E R E S T O F T H E WO R L D. B U T IT ’ S N OT J U S T A B O U T ‘ L I K E S ’ – H OW D O YO U G E T T H AT A L L - I M P O RTA N T I N T E R AC TI O N ? W E S PE A K TO I N D U S T RY G I A N T S T R AC E Y D E V I N E A N D J A M I E S T E V E N S , TO F I N D O U T H OW T H E Y H A N D L E T H E I R I N S TA P O S T S .

TRACEY DEVINE / @TDEVINESMITH

Tracey Devine

Award-winning hairstylist and recent Dubai transplant, Tracey loves to use Instagram to share her work, and her home life.

“Make your account interesting with a wide variety of subject matters. I try and give my Instagram a personal element as well as sharing my professional life. It’s me, my family, my pets, my Sunday afternoons and my work life! It’s a great way of connecting with people by welcoming them into your life.

Obviously there are loads of posts about hair; you can’t over post on Instagram!

My advice is not to use the Instagram app to take the pictures. It’s not as good as an iPhone at taking pictures, and there are a lot more editing functions on an iPhone than on the Instagram app.

“Always use a filter to make your posts more interesting.

Putting a filter on can make a huge difference on an otherwise dull image. Be consistent and don’t just drop off the radar for days or weeks!

Whilst a lot of people edit their pictures to make them look ‘flawless,’ I don’t! I’m very much ‘this is me’ and I am what I am, so I certainly don’t make my selfies look unrealistic.

I think the key to a successful Instagram is to be yourself, and share your views, passions and what inspires you. If people find it interesting then great; if not, it’s a brilliant way to document your life!”

JAMIE STEVENS / @JAMIESTEVENS7

Jamie Stevens

With a combined reach of around 200k across all platforms, Jamie’s team is dedicated to its social media platforms.

“We have complete control over our posts and create our own branded tips and tricks, mini styling videos.

We like to keep our language and content consistent and this gives clients full assurance of our strong branding.

We do weekly tips and how-to’s using videos and image collages to help our clients look after and style their hair at home. We also use our own collection images to show new /28

techniques and trends within the industry for inspiration for their next visit.

We feel it’s important to keep our followers up to date with everything the team is up to, as well as showcasing before and after images of our clients when they have had a complete revamp in the salon; it makes them feel special when they’ve had a change or a new look.

It’s a great approach which is always welcomed by our clients.”

Are you following us on Instagram?

Look for @capitalhair!

G CU ET ED T T H T G IN E E G E

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Top trends for men's hair in Spring/Summer 2017?

Greg: The most popular hairstyles will be long on top with lots of loose movement and texture and neat tapers around the edges. Textured hairstyles will be extremely popular for 2017 as they are low maintenance.

Any men's trends you'd like to see the back of?

Eric: Everyone who comes into the salon has their own individual style and personality and we enjoy creating different styles to suit, so I don’t think there is one particular style that I would like to see the back of. I think a lot of Osmo Extreme the styles men want at the moment Volume Mega Styling are on-trend. Most styles are easily Foam 245ml adapted and versatile so anything goes! £5.30/€6.65 Who are the major influencers when it comes to men’s hair choices?

Greg: For inspiration and trendsetting I would say guys like Josh Lamonaca, Kevin Luchman and Sid Sottung are major influencers. These guys have a wealth of experience in the barbering trade and are always creating the most fantastic styles. Many barbers and hairdressers look up to these men and when they deliver education around the world, people listen.

Eric: Some of the younger barbers on the scene are also very influential with their own unique styles; Ryan Cullen and Tom Baxter are a huge influence, inspiring a generation.

Street style is always important too; current trends can be picked up so easily via social media, particularly Instagram. / 3 2/ 3 2

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BLUE TIT

What are the three must-haves that all barbers should have in their kit?

Eric: OSMO Extreme Volume Mega Styling Foam, OSMO Eric & Greg Matte Clay Extreme and Extreme Extra Firm Hairspray. When combined, these three products deliver a killer combination for styles that require maximum volume with flexible texture but are equally as diverse on their own.

Adding heat to to the clay allows for diverse styling without that unwanted ‘sticky’ Osmo Extreme Extra feeling and the matte look is so current Firm Hairspray 500ml at the moment. £6.15/€7.59

CRAIG CHAPMAN

C A P I TA L M E N

Eric Begg and Greg Forrest, co-owners of Slicks Barbers in Glasgow, and OSMO Brand Ambassadors talk influencers and essentials

TREVOR SORBIE STARK

“Barbershops will have to put down their clippers and develop their scissor over comb technique as guys will be wearing and wanting a more tapered look. Longer hair will creep in but rather than the rough and ready style of yester-year, it will be a well-groomed and tidy look. Also, due to the inevitable return of Oasis we’ve already seen requests for mod haircuts working their way in. Beards? Well they’ll still be around but they’ll be much shorter and cleaner.”

CRAIG CHAPMAN

Daniel Davies, General Manager at Pall Mall Barbers, shares his trend predictions for 2017

Pont Smith, Director at Blue Tit Academy, reveals his top men’s hair trend - the high top

Leanne Brown, Education Director of Westrow’s artistic team, says 2017 is all about the wet look

“It seems the wet-look hair trend will still be going strong for early 2017. At Tiger of Sweden and Louis Vuitton, the catwalk models sported slick, wet-look locks with defined deep side-partings. This style can be recreated with a wet-look, high-shine gel run through with a comb, which will also add a little texture, keeping the look edgy and modern.”

TREVOR SORBIE

TREVOR SORBIE

“This season sees the return of an edgy eighties’ style: the high top. It dominated the catwalk at London menswear designer Bobby Abley’s show, where models wore the high top either in the classic square shape, or in a softer, rounded shape. Sharp undercuts, complemented with lots of length on top, will ensure this retro style makes a return in a big way.”

Jennifer Linton and Jaye Macdonald, co-directors at Linton & Mac, reckon it’s the return of the fringe

“Heavy fringes are huge this season, and there was a noticeable amount of designers opting for this careless, messy look throughout S/S17 Men’s Fashion Week. Raw, natural styles were dominating the runway at Salvatore Ferragamo and Ports 1961 showcased the look perfectly on its boyish models. The key to this undone style lies in the cut: layers are essential to maximise natural texture and boost movement. This look oozes sophistication and is sure to be a hit this season.” /33

C A P I TA L M E N

Men’s look GET THE

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“For me, the dynamics of gent’s hairdressing has created a freedom of expression, drawing inspiration from many past eras. This look, ‘The Vamp’, takes inspiration from the mood of the 1980’s classic, Lost Boys. It’s dark, moody and dishevelled!

with this look, allowing natural movement to dominate. “Waves, flicks and kicks are prominent; the unkempt feel conflicts with the neat, sharp, shaven side section.

“The deeply shaven side helps exaggerate the extended length of the back and the fringe area, making a more disconnected and dramatic feel and keeping Hairbond Sea a rebellious mood to Salt Spray 140ml the cut. Texture is key £6.95/€9.40

“Product-wise, salt spray was added to the hair while damp, then the hair was finger dried to encourage movement and create that ‘undone’ feel, whilst creating hold. It was finished with a texture powder to add extra volume and hold.

“Worn with sharp styling this look means business!”

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JO HANSFORD

THE

CUSTOMER SERVICE IN 2017

Your client has a name, so remember it and use it. Make notes every visit; your client will be Shaun Hall impressed when you make reference to something you discussed on a previous visit. You need to know if your client likes to talk, or prefers to read or just chill out and relax in quiet.

TREVOR SORBIE

Personalisation is key

TREVOR SORBIE

Let’s face it, the days of your salon being a client’s only option are long gone. Thanks to the internet and social media, as well as digital newsletters, your clients are constantly being tempted by other salons. A key way to keep them booking in with you, is to make sure they feel catered to, every single visit. Here Shaun Hall, Manager at Mark Leeson, Chesterfield, shares his views.

Language is everything

It’s all about the detail

Start at the salon door. When you approach a five-star hotel you are greeted by a doorman, who opens the door for you. Make sure that staff members open the door as a client approaches. Making customer care part of your culture is fundamental to achieving a five-star service – it’s about over-delivering.

Small touches make a big difference

Attention to detail is the most important factor. How sparkly and clean are your cups?

Do the light bulbs need replacing? Are your magazines tatty? Don’t ignore anything – it’s all a reflection of your service.

When a client asks for something, even if you can’t achieve it, make sure your first response is not a ‘no’. Be positive – always!

Constantly assess your customer care

Even when you think you’ve got your service spot on, look a little closer. Be your worst critic and above all, beat your client’s expectations on every visit.

Managing Director of Jo Hansford, Joanna Hansford knows the business of hair from the salon floor and beyond. Here she explains the salon’s ethos on customer care.

One thing we always focus on is that every client is a VIP. It doesn’t matter if they’re an international client visiting or if they’re a regular who comes Joanna Hansford in every month – they should be treated in the same way.

Keep it clean

We have several assistants in the salon and customer care is an essential part of their training. However, this training isn’t limited to gowning up and offering drinks and magazines to clients; it also includes their conversational skills, personal presentation and retail knowledge. We have a customer care morning every week and the assistants are regularly tested on general knowledge,

Another hugely important issue is cleanliness. A few years ago we decided to invest in a full-time cleaner in place of taking on board an extra junior. We see on average 80-100 clients a day and felt the juniors were spending so much time washing out tint bowls and brushes, sorting out the towels and maintaining the tidiness of the salon that they didn’t have time to focus on the clients. This has made a huge difference to the customers; they now feel they have the undivided attention of both their technician or stylist, as well as their junior when they are not available. We know this is a luxury but we would never change this.

something that we feel is intrinsic to our business. This could include information such as who’s running for Mayor of London, naming three designer retailers in our area or how to direct clients to a specific store or street. Customer care is not just about looking after the client’s hair; it is about creating the right atmosphere for them and reaching their expectations on every visit.

Always evolving

Customer care also incorporates the look of the premises and showing our clients that we continue to move the business forward. This may include upgrading our software system so it runs more efficiently or changing our sofas in our reception area. We also have a maintenance programme in place, which is followed religiously throughout the year. This ensures the details are looked after, such as the paintwork being refreshed, the awning being cleaned bi-annually, the towels and gowns being replaced before they need to be, etc. I think one of the important parts of our business is that we share information with our team; they are a key part of our business, living and breathing it every day, so if they feel anything needs updating or changing they have no qualms in letting us know about it! >

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C A P I TA L A DV I C E

BEING SOCIAL

Social media is a necessary tool – or evil, depending on how you view it! One thing’s for sure; if you have set up social media accounts you must use them on a regular, if not daily, basis. For more advice on how to stay consistent and relevant, we spoke to hair icon Trevor Sorbie.

Is having a social media account essential for all salons?

We think so; it’s effectively your digital shop window, Trevor Sorbie and a great way to engage with both existing and potential clients on their terms.

What are your favourite social media platforms and why?

We are present over a number of platforms, but the ones we find the most effective are Instagram and Facebook. As hairdressing is such a visual industry Instagram is ideal for showcasing our team and their work, but Facebook is fantastic for engaging people in blogs, offers, competitions etc, as well as allowing people to leave reviews about our business. Facebook is where we see the highest uplift to our website news page.

How often do you update your various platforms?

We aim to update our blog two to three times a week, and post on each of our platforms daily. However we never post just for the sake of it – if we don’t have anything that we think our followers will truly be interested in, or want to see, then we’d rather wait. Quality over quantity!

Do you have a social media manager or does a member of staff do the posting?

We have an internal Communications Manager who works really closely with all of our team.

How important is the tone of voice across your platforms?

Obviously we’re a company full of different characters, but trying to reflect this by posting in different tones of voice is really confusing for our followers, which is why we have one person who posts everything to guarantee consistency.

LINTON & MAC

What do you define as a successful social media post?

The holy grail is obviously huge engagement; so people liking, sharing and commenting on your post. However we also look at any

social media post that we believe truly reflects our brand as being successful, and worth sharing with the world!

Since opening their salon in late 2015, Jennifer Linton and Jaye MacDonald of Linton & Mac, Aberdeen, have used social media to share pretty much everything with their customers, starting with the salon build process.

The major benefit of being socially savvy is that the larger our targeted market, the more effective our audience reach is at Jennifer Linton & getting our message Jaye MacDonald across. Essentially all of our offerings make for pretty pictures while our clients are having their hair done.

We also have a running theme for our Instagram and our clean, white borders around each picture make everything feel /38

clean and considered, which we hope is a direct representation of our brand.

We make a conscious effort to ensure our social media isn’t just about the salon and our team of 25. We are very active, both in the industry and outside of hairdressing, engaging in events, exhibitions and business seminars that interest us and spark our creativity. Much of this is detailed on Facebook, Twitter and Instagram, as well as our blog – The Low Down – sent to every Linton & Mac subscriber. >

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C A P I TA L A DV I C E

Anya Dellicompagni, Director of Hairdressing, Francesco Group, shares the brand’s approach to social media.

What are your favourite social media platforms and why?

Facebook is great for interacting and engaging with clients as well as showing them what we’re up to. We share before and after images of clients that have visited Anya Dellicompagni the salon, as well as competitions, salon announcements and team announcements.

Twitter is the platform we use to engage with journalists, bloggers and influencers. As you only have 140 characters, it allows you to be straight to the point, quickly. We’ve found this influences the younger clients on deciding to visit the salons.

Instagram is something we use and are continually working on. We use images not only from the salons but also from our creative team’s travels.

What do you define as a successful social media post?

Personally, we deem a successful social media post as something that has created engagement and conversation with our followers.

Do you have a social media manager or does a member of staff do the posting?

This is dealt with in-house.

C

M

How important is the tone of voice across your platforms?

Very. You need to make sure that the tone is friendly and engaging, and that clients are welcomed by that tone.

Nothing too formal, but keep it professional. We are lucky that we have developed quite a distinctive tone.

Y

JO HANSFORD

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MY

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CMY

K

KEEPING THE RIGHT STAFF WITH YOU So you’ve found the perfect team – now, how do you keep them?

Gemma Hensman of Hensmans shares her thoughts.

Staff retention is first and foremost about listening and creating a partnership and package that is personal to the individual. At Gemma Hensman Hensmans we have regular management meetings, team coaching sessions and bi-annual team days where the group gets together to discuss new ideas, the salon’s current focus and up and seasonal trends.

We have an open-door policy to discuss anything that may come up or ideas that team members have that can enrich the development of the business. With team members that are now celebrating 25 and 27 years with us there is always a /40

development strategy for each individual to go through the company with a journey that suits them. Whether that means following an artistic direction or management, or sometimes both, we believe that as long as a package is developed to suit both parties then it helps to create a harmonious working relationship, and a solid work life balance.

We also appreciate that people have other personal goals in life; we have members of staff that have gone travelling and come back to work in the salon after six months and team members that come back from maternity leave so we we make the effort to devise a good package for them, one that doesn’t involve working weekends or late evenings if they don’t want to – as long as they can maintain their financial targets in the hours they choose.

Leah Inwood has been with us with in Northampton for 25 years and became an Associate Director this year, along with Carol Straughan who heads up the Milton Keynes Salon. We believe it is vital to reward loyalty and dedication. Both Leah and Carol started off in our training Academy where we teach City and Guilds hairdressing apprenticeships in house – this gives us freedom to educate them to a high level and offer constant onthe-job training which also gives them a good foundation to achieve the career they want.

With all that said, we truly value and respect team members when they want to move on to open their own salons or work as session stylists around the globe. Their honesty is vital in securing a smooth exit, to minimise disruption.

A DV ER TORI A L FE AT URE

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wave B A S E D I N L IT TL E S TO N E , K E NT, C U R L U P & DY E I S TH E V I S I O N O F C H RI S C LI F TO N . B UT A S W ITH A LL G R A N D D E S I G N S , N OT E V E RY TH I N G W E NT TO PL A N .

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ALL IMAGERY SUPPLIED

C A P I TA L I N T E R I O R S

NEW

SECOND TIME AROUND

About 18 years ago, I had a funky, beachthemed salon, called the Bleach Hut; it was very cool. We had half surfboards sticking out of the wall that acted as our styling stations; yellow sand tiles, driftwood mirrors and mirrors framed with flip flops. We had really bright acid green, yellow and orange walls, Hawaiian shirts on the walls – we even had a stuffed shark on the window! It was very, very cool, but fortunately for my clients my /42

taste has changed since then!

With this salon, I was going for more of a boutique feel with a luxurious baroque or regal twist, underpinned with retro accents.

We had been trading for a couple of years several doors along from our new location so I had already done the hard work of choosing the colours. I wanted to replicate our old salon on a much bigger, more grand scale.

I really like interior design so I enjoy putting things like this together. The idea behind the colour originally came from my bank; several years ago it had a makeover and they chose

the most relaxing experience possible for my clients – especially if we are running late! I chose to vamp up the colour from lilac to a deep mulberry to create a decadent, luxurious feel that would complement the boutique styling.

STRESSFUL TIMES AHEAD

a lilac and silver colour scheme. I asked the bank clerk why they had chosen lilac (as it seemed a bit out of place) and she explained that they had commissioned a study into colour and the results were that lilac-based colours were the most relaxing. Now, when their clients are kept waiting in the queue the effect of the colour helps to keep them calm and stop them from getting stressed.

So I decided that when I opened my next salon I would use the same tactic to ensure

Yes, I had a budget, but unfortunately it went way over. In fact it was double what I initially thought I would need! I had to do some serious begging… I needed to do a lot of major structural work and have all new utilities brought in, before we could even think about the electrics, heating, plumbing, plastering, flooring, etc. The building had been left derelict for almost two years, so it was overrun with rats, and had big holes in the roof. There were also lots of walls where I didn’t want them to be and the floors weren’t all on the same level! Everything that had been done to the property previously had been bodged over the years by cowboys. Coupled with the property being 125 years old, it was

like opening a can of worms; every job would lead to another job. I also had nightmares with builders, resulting in me having to sack two different firms before I finally got the builders I wanted. So, all in all, the build took the best part of a very stressful year. On top of this I was also running my old salon!

HOW DID CAPITAL HELP MAKE YOUR VISION A REALITY? Capital were amazing, Sue and her team over at my local branch of Capital in Ashford have always looked after me. They really went out of their way to make sure I was happy and that I got what I wanted when it came to the furniture. Let’s be honest, you are making a major purchase when you are kitting out a salon and it can seem a bit daunting, especially when you’re having items custom made to order, but the team at Capital made it so much easier.

Nothing was too much for them; I’m not sure you would get that kind of service anywhere else.

TOP TIPS FOR THOSE PLANNING A REVAMP?

1 2

You get what you pay for; cut hair not corners.

Plan, plan, plan. You can never plan ahead enough.

3

Invest in a good coffee machine for your builders.

4

Be original, be brave and do your own thing.

5

More is more when it comes to lighting – you can never have enough.

Even though you’re going to be spending a lot of time at the salon and you want to feel at home there yourself, look at things from a client’s point of view. Put yourself in their mind-set, from when they first enter the reception to when they leave the salon. Dot every ‘i’ and cross every ‘t’, when planning your clients’ experience, after all, they are the ones who will ultimately be paying for your salon.

Sounds like a great salon, right? Well if you can see yourself working there, Chris would love to hear from you! Please call the salon on 01797 367777 or email chriscliftonhair@outlook.com | www.chriscliftonhair.com /43

C A P I TA L C O L L E C T I O N S

THE

collections TO G E T TH I S Y E A R K I C K E D O F F W ITH A B A N G W E ’ V E C H OS E N TH R E E GO RG EO U S CO LLEC TI O N S TH AT E AC H S TA N D O UT F O R V E RY D I F F E R E NT R E A SO N S . W H I C H I S YO U R FAV E ?

NICOLA SMYTH This is one of those ‘wow’ collections that we just can’t stop staring at. Nicola’s After Hours collection is one that ticks every single box when it comes to hair, colour, styling and makeup being in perfect synergy. It’s easy to see why she was nominated for West Midlands Hairdresser of the Year at the British Hairdressing Awards late last year.

Hair: Nicola Smyth | Makeup: Naomi Hawkins Styling: Desiree Lederer/Niall Littlejohn & Revolve Ladieswear | Photography: Richard Miles /44

SHARON DOW AT KEVIN KAHAN There’s a magical quality to Sharon’s collection, and for us, a nod to the work of painter Gustav Klimt, known for his inspired colour placement and touches of gold that would catch the light.

This collection deserves a closer look as there is so much detail in each style. We love it.

Hair: Sharon Dow at Kevin Kahan | Styling: Desiree | Photography: Benjamin Michael

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C A P I TA L C O L L E C T I O N S

CALLUM STANDEN MAY AT THE EGG For those of you who need something fresh to inspire you in 2017, we reckon Callum’s collection is the only one you need to pay attention to. Texture is at play but there’s also a healthy dose of slick styling and wet look techniques. We love this refreshing reinvention of classic ‘90s styles.

The styling is spot on too – we’d love to know who did it!

Hair: Callum Standen May at The Egg | Photography: Richard Miles /46

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